From the Sector

Purecare, a wellness-focused bedding essentials manufacturer, has launched sheets and pillowcases with CELLIANT® Viscose, the first time the fiber has used been in luxury bedding products in a new offering aptly named the “Recovery Collection.”

Developed by materials science innovator Hologenix®, creators of CELLIANT, and Kelheim Fibres, CELLIANT Viscose is the first in-fiber sustainable infrared viscose. It is lightweighted, soft, highly breathable and has an excellent moisture management. CELLIANT has been clinically demonstrated to promote faster recovery and restful sleep, as it improves local circulation and cell oxygenation, enhancing thermoregulation and comfort.

The collection is available in five colors: dove gray, ivory, clay, moss, and sage in Queen through Split California King sizing and Queen and King pillowcases. The Precision-Fit® corners on the fitted sheets have a one-inch elastic cuff to ensure that they stay securely on the bed. The sheets are also compatible with adjustable base mattresses. The Recovery Collection sheets and pillowcases are also treated with Antimicrobial Silver Product Protection (AgCI).

The adidas TERREX HS¹ is one of the first knitted products to be made in part with Spinnova technology. At least 30% of the fabric in this mid-layer hiking hoodie comes from wood-based SPINNOVA® fibres (other fibres)* and 70% from cotton (organic).

Adidas is committed to helping End Plastic Waste via a three-loop strategy that consists of using recycled materials, materials that can be made to be remade and in the case of Made with Nature, products created in part with natural ingredients, such as the adidas TERREX HS¹.  

The first product to emerge from this partnership, the adidas TERREX HS¹ mid-layer is a piece of multi-functional gear that works on the trails and then rolls up into its hood for easy storage or to create a pillow on longer adventures. It was designed using UNITEFIT – an all-gender fit system created with a spectrum of sizes, genders, and forms in mind.

Made in part with Spinnova technology , a minimum of 30% of the fabric in the adidas TERREX HS¹ comes from wood-based SPINNOVA® fibres (other fibres)* that are made by grinding wood pulp with water into a paste and then spun into a textile fibre.

The product also works with the material’s natural color. Since no dyeing or bleaching is applied, in turn this uses less water compared to the standard dyeing process.

* (Rayon) in US, (New type of cellulose fibre) in China