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Neue Mode-Plattform für Unternehmen (c) Equtu GmbH
02.02.2024

Neue Mode-Plattform für Unternehmen

Ein Startup in der Modebranche stellt seine neue Online-Plattform 1000-brands.com vor, die bereits eine Palette mit ca. 3 Millionen Produkten, Hunderten von Shops und Tausenden von Marken aus den Bereichen Mode, Accessoires und Beauty erreicht hat.

Unter den Partnern befinden sich nicht nur kleinere Geschäfte, sondern auch etablierte Größen der Modewelt, die die Plattform nutzen, um ihre Multichannel-Marketingstrategien zu erweitern.

Die Plattform ermöglicht es Unternehmen aller Größen – von kleinen lokalen Boutiquen bis hin zu Unternehmen mit mehreren Standorten – ihre Reichweite zu steigern. Ein weiteres Kernangebot der Plattform ist die Bereitstellung kostengünstiger Lösungen für Unternehmen ohne eigene Webseite. Diese Unternehmen erhalten die Möglichkeit, einen eigenen Online-Shop zu erstellen, was ihnen den Einstieg in das Multichannel-Marketing erleichtert und ihre Bekanntheit steigern kann.

Ein Startup in der Modebranche stellt seine neue Online-Plattform 1000-brands.com vor, die bereits eine Palette mit ca. 3 Millionen Produkten, Hunderten von Shops und Tausenden von Marken aus den Bereichen Mode, Accessoires und Beauty erreicht hat.

Unter den Partnern befinden sich nicht nur kleinere Geschäfte, sondern auch etablierte Größen der Modewelt, die die Plattform nutzen, um ihre Multichannel-Marketingstrategien zu erweitern.

Die Plattform ermöglicht es Unternehmen aller Größen – von kleinen lokalen Boutiquen bis hin zu Unternehmen mit mehreren Standorten – ihre Reichweite zu steigern. Ein weiteres Kernangebot der Plattform ist die Bereitstellung kostengünstiger Lösungen für Unternehmen ohne eigene Webseite. Diese Unternehmen erhalten die Möglichkeit, einen eigenen Online-Shop zu erstellen, was ihnen den Einstieg in das Multichannel-Marketing erleichtert und ihre Bekanntheit steigern kann.

Source:

Equtu GmbH

(c) Messe Düsseldorf
07.06.2023

In-store Asia presents an industry with a sense of new departures

At the 14th edition more than 4,500 visitors from the retail industry gathered in Mumbai from 1 to 3 June to exchange views on the latest products and solutions specifically for the Indian retail market. Exhibitors on over 7,500 m2 demonstrated where the future of the Indian retail sector is headed. This year's event offered new product segments and profiles, bringing the spotlight to sustainability and focusing on the growth of the overall industry.

The Indian retail market is one of the fastest growing retail markets in the world and a key driver for the Indian economy, something that was also reflected by numerous positive conversations where fruitful synergies were created and long-term relationships were established. Appealing retail design, shopper marketing strategies and visual merchandising were the highlights of the exhibits on the show floor. The trade visitors were also distinguished by a high level of decision-making skills and brand experience expertise.

At the 14th edition more than 4,500 visitors from the retail industry gathered in Mumbai from 1 to 3 June to exchange views on the latest products and solutions specifically for the Indian retail market. Exhibitors on over 7,500 m2 demonstrated where the future of the Indian retail sector is headed. This year's event offered new product segments and profiles, bringing the spotlight to sustainability and focusing on the growth of the overall industry.

The Indian retail market is one of the fastest growing retail markets in the world and a key driver for the Indian economy, something that was also reflected by numerous positive conversations where fruitful synergies were created and long-term relationships were established. Appealing retail design, shopper marketing strategies and visual merchandising were the highlights of the exhibits on the show floor. The trade visitors were also distinguished by a high level of decision-making skills and brand experience expertise.

Thomas Schlitt, Managing Director, Messe Düsseldorf India, points out: “We are very delighted with the brilliant response received from the retail industry for In-store Asia 2023. The event has yet again made its mark by bringing together relevant business opportunities for both exhibitors and visitors. In-store Asia 2023 had something for everyone looking to network and learn from peers and associates in the industry. The event has always been a key meeting point for bellwethers, innovators, distributors, brands and retailers. The 2023 edition has been greatly appreciated for the futuristic ideas and solutions presented both on the expo floor as well as through the dialogues at the convention. I am certain that the connections made here will result in great business prospects for all.”

Elke Moebius, Director Retail & Retail Technology at Messe Düsseldorf, also draws a positive conclusion: “In-store Asia has again confirmed its position as a platform for retail innovations, impressive customer journeys, and shopper-focused strategies that stage physical stores as vibrant, appealing shopping destinations that can captivate and thrill shoppers. Everyone attending here could feel this sense of new departures and investment in the Indian retail sector.”

The 3-day event was accompanied by a Convention under the heading “Humanise, Hybridise, Hyper Localise Retail Experience” where more than 30 speakers delivered talks on such topics as retail research, visual merchandising, shopper marketing and design innovations, to name but a few. Another highlight was the presentation of the coveted VM & RD Retail Design Awards, for which India’s top talents from the Retail Design, Visual Merchandising and Manufacturing sectors competed with each other in 23 distinct categories of store design and window display. At the VM Challenge, six teams of visual merchandisers from renowned brands and companies demonstrated the day before how they conceptualise and realise a shop window within one hour under a given theme and design brief.

Source:

Messe Düsseldorf

(c) Messe Düsseldorf GmbH
03.05.2023

in-store asia takes place June 2023 in Mumbai

The 14th in-store asia will be held in Mumbai from 1 June to 3 June 2023. The trade exhibition for retail resources and investment in store design, VM and in-store marketing gathers decision-makers from more than 7,500 retail companies, consultants, service providers, and manufacturers, bringing together over 100 exhibitors.

Since 2018, in-store asia has been a member of the international trade fair family of EuroShop in Düsseldorf. It assembles all leading retail solutions providers from India and other countries under one roof. Here decision-makers from retail, including branded product producers, retail consultants as well as providers of services and solutions for retail, store designers, architects and VM experts come together.

The 14th in-store asia will be held in Mumbai from 1 June to 3 June 2023. The trade exhibition for retail resources and investment in store design, VM and in-store marketing gathers decision-makers from more than 7,500 retail companies, consultants, service providers, and manufacturers, bringing together over 100 exhibitors.

Since 2018, in-store asia has been a member of the international trade fair family of EuroShop in Düsseldorf. It assembles all leading retail solutions providers from India and other countries under one roof. Here decision-makers from retail, including branded product producers, retail consultants as well as providers of services and solutions for retail, store designers, architects and VM experts come together.

The 3-day event includes not only the Expo area but also a wide range of side events comprising a Convention with over 30 speakers, the presentation of the coveted VM & RD Retail Design Awards as well as the VM Challenge, a live shop window challenge for top-notch visual merchandisers that is unique for India. Furthermore, the Retail Technology Pavilion will present new tools, for instance for retail management and customer tracking as well as solutions revolving around AI & virtual reality, NFTs, smart checkout all the way down to store management, retail security and payment. Celebrating a premiere here will be the Start-up Hub, which will provide emerging, innovative companies with a stage to present themselves to the industry.

The Indian retail industry has changed drastically; being one of the fastest growing retail markets it has proven a key driver for the Indian economy. The Indian retail sector is forecast to continue posting enormous growth rates due to such factors as growing urbanisation, rising household incomes, better connected rural consumers and rising consumer spending.

Source:

Messe Düsseldorf GmbH

(c) Premium Exhibitions GmbH
19.04.2023

PREMIUM and SEEK redefine "trade fairs" - FEEL CONNECTED AGAIN

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

PREMIUM and SEEK are focusing on a more rigorous curation of promising brands and collections as well as various opportunities to connect. An extensive content programme of keynotes, round tables, live interviews, study presentations and panels on the most important trends will offer two diverse and time-efficient days. The areas of concentration encompass sustainability, technology, fashion, business, lifestyle, and beauty. The repertoire of topics include marketing themes such as LinkedIn and Tik Tok, new tech tools such as ChatGPT or Virtual Dressing as well as news from the metaverse. Sustainability topics such as denim, circularity, re-commerce, vintage and the new Green Deal laws will be discussed as well as cross-industry topics such as female empowerment, Gen Z and modern leadership.
     
PREMIUM marks the first event of the season for womenswear. New silhouettes, design trends, provocation and the current zeitgeist are brought to the forefront with a carefully curated selection of brands. The fashion scene and visitors can look forward to the best of denim, hyper-femininity, beauty, well-being, future Berlin icons and innovations from the tech and lifestyle sphere. New talents will also have the opportunity to pitch their labels to a professional audience. SEEK focuses on heritage, Y2K, modern sportswear, outdoor and sustainable brands, which will be shown in the CONSCIOUS CLUB. Other highlights will include talks and inspiring activations from the community.

"We listen, research and curate the most important trends for the industry. To do this, our team of experts travels across Europe and exchange ideas with representatives from the entire industry. The results of months of work can be discovered in two days," says Maren Wiebus, Creative Director of the Premium Group.

Today, attention is the most important currency for the fashion industry. This is also why, for the very first time ever, the Premium Group events will take place over only two days instead of three. At the same time, generally accepted norms and rules are questioned, taken apart, and put back together again. The organisers of Premium Group invite fashion professionals to discuss the rules and redefine them together.
 
The summer editions of PREMIUM and SEEK will take place on 11 and 12 July at the new old location Station-Berlin in the heart of Berlin.

Source:

Premium Exhibitions GmbH

31.10.2022

DC International has selected Fresh Relevance for personalized online experiences

Fresh Relevance announces that DC International has selected its versatile personalization platform to power personalized online experiences for its Coverstore and Leatherology brands.

DC International is a vertically integrated eCommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. By selecting Fresh Relevance to power personalization across the website and email marketing of Coverstore and Leatherology, DC International will be providing shoppers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including product recommendations.

“We’re delighted to welcome DC International to the Fresh Relevance family and are excited to help them provide their Coverstore and Leatherology customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

Fresh Relevance announces that DC International has selected its versatile personalization platform to power personalized online experiences for its Coverstore and Leatherology brands.

DC International is a vertically integrated eCommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. By selecting Fresh Relevance to power personalization across the website and email marketing of Coverstore and Leatherology, DC International will be providing shoppers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including product recommendations.

“We’re delighted to welcome DC International to the Fresh Relevance family and are excited to help them provide their Coverstore and Leatherology customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

Source:

Fresh Relevance / CHIEF PR

21.10.2022

Modekonzern PVH Europe setzt auf Softwareplattform von Contentstack

Contentstack, ein Anbieter von Content Experience Platforms (CXP), gibt bekannt, dass die gleichnamige CMS-Softwareplattform ab sofort die Basis für den Online-Auftritt der Modemarken des globalen Bekleidungskonzerns PVH Europe ist. Contentstack wurde im Rahmen einer digitalen Transformationsinitiative ausgewählt und wird ab sofort Benutzern der Oberfläche moderne Omnichannel-Erlebnisse über eine MACH-basierte Lösung bieten. PVH Europe beherbergt unter anderem den globalen Hauptsitz von Tommy Hilfiger und die europäischen Niederlassungen von Calvin Klein.

Die Plattform ermöglicht E-Commerce-Content-Spezialisten, Standortförderungs-, SEO/SEM-Experten und technischen Stakeholdern bei PVH Europe, die Zeit bis zur Markteinführung neuer digitale Inhalte entscheidend zu verkürzen. Dies resultiert in gesteigerten Umsätzen, während gleichzeitig konsistente Omnichannel-Interaktionen gewährleistet werden.

Contentstack, ein Anbieter von Content Experience Platforms (CXP), gibt bekannt, dass die gleichnamige CMS-Softwareplattform ab sofort die Basis für den Online-Auftritt der Modemarken des globalen Bekleidungskonzerns PVH Europe ist. Contentstack wurde im Rahmen einer digitalen Transformationsinitiative ausgewählt und wird ab sofort Benutzern der Oberfläche moderne Omnichannel-Erlebnisse über eine MACH-basierte Lösung bieten. PVH Europe beherbergt unter anderem den globalen Hauptsitz von Tommy Hilfiger und die europäischen Niederlassungen von Calvin Klein.

Die Plattform ermöglicht E-Commerce-Content-Spezialisten, Standortförderungs-, SEO/SEM-Experten und technischen Stakeholdern bei PVH Europe, die Zeit bis zur Markteinführung neuer digitale Inhalte entscheidend zu verkürzen. Dies resultiert in gesteigerten Umsätzen, während gleichzeitig konsistente Omnichannel-Interaktionen gewährleistet werden.

Nach einer gründlichen Marktanalyse im Rahmen von Content-Management-Systemen fiel die Wahl des Modekonzerns auf Contentstack. Hintergrund waren die Plattform-bedingten schnellen und zuverlässigen Arbeitsabläufe, die verkürzte Time-to-Market und flexible Bearbeitungsmöglichkeiten für digitale Inhalte. Die intuitive Benutzeroberfläche, die Möglichkeit, neue Länder mit reibungsloser Sprachlokalisierung hinzuzufügen, und das branchenführende Supportprogramm Care Without Compromise™ von Contentstack waren ebenfalls wichtige Faktoren.

Source:

Contentstack / PROFIL MARKETING OHG

(c) Messe Frankfurt (HK) Ltd.
17.05.2022

Cinte Techtextil China to address personal hygiene and sustainability demands

With global consumers becoming more conscious about personal hygiene and environmental protection, exhibitors at Cinte Techtexil China will spotlight materials and technologies for products that respond to these trends. The fair will probe into the associated growth opportunities as the country is one of the leading markets for nonwovens and technical textiles. The event will be held from 6 – 8 September at the Shanghai New International Expo Centre.

The technical textiles and nonwovens industries, the latter notably, are significantly expanding amid the pandemic. A recent forecast[1] predicts that the global polypropylene nonwoven fabric market will continue to rise at a CAGR of 6.7%, reaching USD 39.23 billion by 2028. The anticipated growth is bolstered by demands in end-use industries such as sanitation, medical, automotive and more. In 2020, Asia Pacific was named the largest regional market in the world and is expected to grow significantly over the forecasted period.

With global consumers becoming more conscious about personal hygiene and environmental protection, exhibitors at Cinte Techtexil China will spotlight materials and technologies for products that respond to these trends. The fair will probe into the associated growth opportunities as the country is one of the leading markets for nonwovens and technical textiles. The event will be held from 6 – 8 September at the Shanghai New International Expo Centre.

The technical textiles and nonwovens industries, the latter notably, are significantly expanding amid the pandemic. A recent forecast[1] predicts that the global polypropylene nonwoven fabric market will continue to rise at a CAGR of 6.7%, reaching USD 39.23 billion by 2028. The anticipated growth is bolstered by demands in end-use industries such as sanitation, medical, automotive and more. In 2020, Asia Pacific was named the largest regional market in the world and is expected to grow significantly over the forecasted period.

The prediction reaffirms the growth prospects of nonwovens. In this regard, industry players expressed much optimism about associated future opportunities during Cinte Techtextil China last year. “The field of nonwovens is poised for a positive growth as the awareness of personal hygiene and pandemic prevention sustains in the domestic market,” commented Mr James Gao, Head of Marketing and Textile Technologies, Uster Technologies (China) Co Ltd. He added: “We decided to join the fair and showcase our new launches as we remain confident in the future development of the industry, especially since China is dominating the global scene.”

Going green is the way forward
Turning to yarns and fibres, the sector is shifting to greener and smarter production that echoes the trend towards sustainability that is gaining considerable traction across the globe. Meanwhile in China, this movement was observed by many exhibitors at the 2021 edition, including Mr Roberto Galante, Plant Manager of FMMG Technical Textiles (Suzhou) Co Ltd, the Chinese subsidiary of the Fil Man Made Group. He mentioned: “The market is paying more attention to environmental protection, and we receive enquiries about special yarns for this every day. We focus on technical yarns for filtration as well as anti-bacterial properties, which are very important for the environment. The potential here in China is incredible and this is a big opportunity for everybody.”

Cinte Techtextil China’s product categories cover 12 application areas, which comprehensively span across a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw material providers to finished fabrics, chemicals and other solutions. This scope of product groups and application areas ensures that the fair is an effective business platform for the entire industry.

(c) Sappi Europe
26.04.2022

Sappi's Blue Couch Series: “Packvertising” as an effective marketing strategy

Packaging not only protects the product, it is also a powerful marketing and advertising tool that influences customers’ purchasing decisions. In the upcoming episode of Sappi’s Blue Couch series, viewers will find out what is meant by “packvertising” and how brand manufacturers can best showcase their products at the point of sale.

  • “Packvertising and the power of brand at the point of sale”
  • Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing
  • Tuesday, 26 April at 10:00 (CET)

The way people make purchase decisions in the face of overwhelming choice is very complex. Subconsciously, the brain is constantly at work making judgements about sensory signals such as touch, smell and sound. To attract customer attention, manufacturers should not only pay attention to functionality when selecting packaging material, but also never lose sight of the tactile experience.

Packaging not only protects the product, it is also a powerful marketing and advertising tool that influences customers’ purchasing decisions. In the upcoming episode of Sappi’s Blue Couch series, viewers will find out what is meant by “packvertising” and how brand manufacturers can best showcase their products at the point of sale.

  • “Packvertising and the power of brand at the point of sale”
  • Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing
  • Tuesday, 26 April at 10:00 (CET)

The way people make purchase decisions in the face of overwhelming choice is very complex. Subconsciously, the brain is constantly at work making judgements about sensory signals such as touch, smell and sound. To attract customer attention, manufacturers should not only pay attention to functionality when selecting packaging material, but also never lose sight of the tactile experience.

So how do brand manufacturers go about selecting the right packaging material? How can packaging trigger emotions with consumers? And what role does environmental awareness play here? Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing, will discuss this in the upcoming episode of the Blue Couch Series. Among other things, Hartmann will report on an interesting experiment that illustrates the impact various surface structures have on consumer behaviour.
The “Packvertising and the power of brand at the point of sale” episode will be broadcast on 26 April.

Source:

Sappi Europe / Ruess Group

(c) CHIC
07.01.2022

Postponement of CHIC SPRING Shanghai

Asia's largest fashion fair, CHIC SPRING SHANGHAI, will postpone the event planned for March to April 14-16, 2022. The latest worldwide pandemic developments due to the new virus variant Omicron prompted the CHIC organizers to take this step.

With this relocation, the organizers are also taking into account the interests of international exhibitors and visitors. In addition to various international joint stands, Germany will also be represented with a GERMAN PAVILION. The trade fair team is working on innovations at the trade fair with the highest priorities and will now focus the entire marketing on the new date.

CHIC SPRING is the showcase for the latest trend developments in fashion and offers trade visitors a concentrated overview. CHIC SPRING as a fashion and lifestyle fair shows the areas of womenswear, menswear, kidswear, denim, shoes and bags, accessories, designers and streetwear in clear segments at the National Convention & Exhibition Center in Shanghai.

Asia's largest fashion fair, CHIC SPRING SHANGHAI, will postpone the event planned for March to April 14-16, 2022. The latest worldwide pandemic developments due to the new virus variant Omicron prompted the CHIC organizers to take this step.

With this relocation, the organizers are also taking into account the interests of international exhibitors and visitors. In addition to various international joint stands, Germany will also be represented with a GERMAN PAVILION. The trade fair team is working on innovations at the trade fair with the highest priorities and will now focus the entire marketing on the new date.

CHIC SPRING is the showcase for the latest trend developments in fashion and offers trade visitors a concentrated overview. CHIC SPRING as a fashion and lifestyle fair shows the areas of womenswear, menswear, kidswear, denim, shoes and bags, accessories, designers and streetwear in clear segments at the National Convention & Exhibition Center in Shanghai.

CHIC is organized by Beijing Fashion Expo Co. Ltd. and China World Exhibitions, supported by the China National Garment Association, the China World Trade Center and the Sub-Council of the Textile Industry (CCPIT).

More information:
CHIC Fair CHIC Shanghai
Source:

JANDALI MODE.MEDIEN.MESSEN

CALL TO ACTION of C.L.A.S.S. ICON 2021 (c) C.L.A.S.S.
C.L.A.S.S. Manifesto
12.02.2021

CALL TO ACTION of C.L.A.S.S. ICON 2021

  • C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
  • What does it mean to be a “game changer” in green fashion?
  • What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

  • C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
  • What does it mean to be a “game changer” in green fashion?
  • What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

Amazing Connections: SFASHION NET & C.L.A.S.S. © GB Network Marketing & Communication
Marina Savarese, SFASHION NET founder
31.08.2020

Amazing Connections: SFASHION NET & C.L.A.S.S.

  • A new partnership is born in the name of responsible innovation, relationships and a new twist in the fashion system

C.L.A.S.S., the international hub for responsible innovation founded by Giusy Bettoni, and SFASHION NET, the portal dedicated to micro critical fashion companies created by Guya Manzoni and Marina Savarese, join forces to give active support to micro enterprises and bring a wave of fresh air in the fashion system.

When you speak the same language and are moved by the same values, it is easy to meet on a common path. You can decide to walk alone, or to continue together in the same direction. This is what has happened since the meeting of C.L.A.S.S. and SFASHION NET, two realities, the first consolidated over time and the second recently born, which speak of responsible innovation, beauty, design, tradition, ethics and smart communication.

And who have decided to combine skills and ideas in the name of a revolutionary vision of fashion.

  • A new partnership is born in the name of responsible innovation, relationships and a new twist in the fashion system

C.L.A.S.S., the international hub for responsible innovation founded by Giusy Bettoni, and SFASHION NET, the portal dedicated to micro critical fashion companies created by Guya Manzoni and Marina Savarese, join forces to give active support to micro enterprises and bring a wave of fresh air in the fashion system.

When you speak the same language and are moved by the same values, it is easy to meet on a common path. You can decide to walk alone, or to continue together in the same direction. This is what has happened since the meeting of C.L.A.S.S. and SFASHION NET, two realities, the first consolidated over time and the second recently born, which speak of responsible innovation, beauty, design, tradition, ethics and smart communication.

And who have decided to combine skills and ideas in the name of a revolutionary vision of fashion.

Micro companies and independent designers, the daily bread of SFASHION NET, will become the final addressees of a series of specialized services and courses developed by C.L.A.S.S. and will benefit from special conditions for finding materials in small quantities available on the Smart Source and ad hoc consultancy. All this to support the growth of these brands that have always moved on the wave of sustainability and ethical production, but often encountering many problems.

Online activities will alternate with offline meetings, because relationship is what makes the difference, even in the world of fashion.

“The spirit and values of the new generation of designers are what makes us optimistic about tomorrow’s fashion system. For this reason, together with SFASHION NET “every year” we will choose 1 or 2 creatives that are more in line with our common values and we will promote them at 360°, on all our channels and with a targeted communication activity starting from the collections that will be presented in February”.

03.12.2019

EuroShop 2020: Unique Power Package for Retail

EuroShop, the World’s no.1 Retail Trade Fair, is a must-see fixture for the retail world. From 16 to 20 February it will bring together to the tune of 2,300 exhibitors from over 60 countries with 114,000 trade visitors expected from throughout the world in Düsseldorf. And it is not only an indispensable information platform, trend hotspot and network for retail professionals but it also intensely impacts many other areas and sectors, delivers innovative blue-prints and addresses urgent themes of relevance to the future such as digitalisation, robotics, sustainability or climate neutrality.

The Side Events at EuroShop 2020:
The USPs of EuroShop include not only the extensive ranges of its exhibitors from throughout the world but also the quality and cross-section of its unrivalled line-up of side events.

EuroShop, the World’s no.1 Retail Trade Fair, is a must-see fixture for the retail world. From 16 to 20 February it will bring together to the tune of 2,300 exhibitors from over 60 countries with 114,000 trade visitors expected from throughout the world in Düsseldorf. And it is not only an indispensable information platform, trend hotspot and network for retail professionals but it also intensely impacts many other areas and sectors, delivers innovative blue-prints and addresses urgent themes of relevance to the future such as digitalisation, robotics, sustainability or climate neutrality.

The Side Events at EuroShop 2020:
The USPs of EuroShop include not only the extensive ranges of its exhibitors from throughout the world but also the quality and cross-section of its unrivalled line-up of side events.

8 Stages – 600 Speakers – 500 Lectures
The centrepiece of EuroShop are a total of eight Stages. They are lecture and discussion forums with high-calibre speakers addressing the latest developments, innovative trends and best practices amidst the hustle and bustle of the trade fair and accessible for EuroShop visitors free of charge and without prior registration (simultaneously interpreted in German-English or in English only). Boasting a total of 600 speakers and well over 500 expert talks delivered over five trade fair days this accompanying programme offers each trade fair visitor invaluable and right-on-target value added. All Stages at a glance: Retail Technology Stage, Omnichannel Stage, Start-up Stage, Store Design Stage, Retail Designers Stage, Energy Management Stage, Retail Marketing Stage and Expo + Event Stage.

 

More information:
EuroShop 2020
Source:

Messe Düsseldorf GmbH

Run like the wind (c) Huntsman
04.09.2019

HUNTSMAN INTRODUCES HIGH IQ® COOL COMFORT

  • Performance assurance program for textiles with advanced moisture management technology

Huntsman Textile Effects has extended its HIGH IQ® performance assurance program to help mills, brands and retailers meet consumer demand for garments with durable moisture management. HIGH IQ® Cool Comfort performance program is built on the industry’s broadest and most advanced moisture management agents to deliver durable, long-lasting performance.
As consumers around the world adopt more active lifestyles and outdoor activities, the need for cool, dry and comfortable sports and athleisure wear is on an upward trend.
HIGH IQ® Cool Comfort performance program allows garments to breathe, while at the same time, transports moisture away from the body. This ensures consumers can stay cool, dry and fresh throughout. The unique technology supports accelerated evaporation, ensuring garments dry quickly for long-lasting comfort.

  • Performance assurance program for textiles with advanced moisture management technology

Huntsman Textile Effects has extended its HIGH IQ® performance assurance program to help mills, brands and retailers meet consumer demand for garments with durable moisture management. HIGH IQ® Cool Comfort performance program is built on the industry’s broadest and most advanced moisture management agents to deliver durable, long-lasting performance.
As consumers around the world adopt more active lifestyles and outdoor activities, the need for cool, dry and comfortable sports and athleisure wear is on an upward trend.
HIGH IQ® Cool Comfort performance program allows garments to breathe, while at the same time, transports moisture away from the body. This ensures consumers can stay cool, dry and fresh throughout. The unique technology supports accelerated evaporation, ensuring garments dry quickly for long-lasting comfort.

“Today’s consumer seeks comfort and performance in their active lifestyle. With Huntsman’s HIGH IQ® Cool Comfort performance assurance program, we offer durable moisture management so your garment remains breathable, stays cool and attains the comfort of cotton. Unique quick-dry properties created by the natural microclimate of the garment help to reduce post-exercise chill, making the effects highly suitable for sports and active wear,” said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects.
Only mills that meet Huntsman’s stringent requirements earn the right to use the HIGH IQ® performance assurance hang tags as point-of-sale product branding. Updated hangtags and promotional materials are available to support mills and brands in communicating the benefits of the HIGH IQ® Cool Comfort performance assurance program.

The technology that drives the HIGH IQ® Cool Comfort program complies with the requirements of bluesign® for safe and sustainable textile production. Furthermore, fabrics produced with HIGH IQ® Cool Comfort moisture management are suitable for STANDARD 100 by OEKO-TEX® certified textile products. The global leader in intelligent effects, Huntsman Textile Effects developed the HIGH IQ® global performance assurance program to help mills, brands and retailers produce high-performance textiles with built-in sun protection, freshness, friction protection and water repellence, in bright whites and color that lasts. The program is based on innovative dyes and effects and unparalleled technical support and application know-how from Huntsman Textile Effects to help mills improve their productivity and competitiveness.
 

ROICA™ presents new developments for contemporary consumers © Collezioni SRL
COSABELLA produced by Collezioni SRL’s set with Tessitura Colombo Antonio lace with ROICA™ V550
12.07.2019

ROICA™ presents new developments for contemporary consumers

As the role of lingerie in fashion and athleisure continues to augment, the desire for garments that will meet a new set of values for contemporary consumer lifestyles will flourish.  

ROICA™ - the pioneer of innovative stretch fibres, took this year’s Interfilière visitors on an inspirational journey, aimed at encouraging weavers, designers and brands to “engineer” their portfolio of products in new and exciting ways. The company sets a whole new standard in how creativity and responsibility can come together for a new generation of wardrobe solutions dedicated to the contemporary consumer, carving out a new kind of fashion future.

Below some unique developments born from the collaboration among ROICA™ and key premium brands:

COSABELLA produced by Collezioni SRL: The brand sells in over 100 countries, with a premium collection of 2000 styles for every sector of lingerie and leisurewear. Latest styles use a delicate floral lace by Tessitura Colombo Antonio made with ROICA™ V550 belonging to the ROICA Eco-Smart™ family for their more luxurious upscaled lines.

As the role of lingerie in fashion and athleisure continues to augment, the desire for garments that will meet a new set of values for contemporary consumer lifestyles will flourish.  

ROICA™ - the pioneer of innovative stretch fibres, took this year’s Interfilière visitors on an inspirational journey, aimed at encouraging weavers, designers and brands to “engineer” their portfolio of products in new and exciting ways. The company sets a whole new standard in how creativity and responsibility can come together for a new generation of wardrobe solutions dedicated to the contemporary consumer, carving out a new kind of fashion future.

Below some unique developments born from the collaboration among ROICA™ and key premium brands:

COSABELLA produced by Collezioni SRL: The brand sells in over 100 countries, with a premium collection of 2000 styles for every sector of lingerie and leisurewear. Latest styles use a delicate floral lace by Tessitura Colombo Antonio made with ROICA™ V550 belonging to the ROICA Eco-Smart™ family for their more luxurious upscaled lines.

Livy selects Iluna Group’s contemporary graphic stretch lace with ROICA™ EF for the precious “BELLAGIO” line that includes a soft triangle bralette, a padded bra, a brief and a body for optimal comfort. The must-have range has a stunning aesthetic which represents the unique appeal of this lifestyle brand.

Sarah Borghi: the worldwide known brand of luxury Italian fashion hosiery, tights, and socks. They've dedicated more than 40 years scrutinizing the finest yarns and evolving technologies and breathing flawless life into their unique range of luxurious fashion. Today, Gizeta Calze S.r.l., owner of this brand, has developed the first line made out of sustainable ingredients that will be launched at the ROICA™ booth during Interfilière. The collection, developed in Italy by Almatex, blends together key smart fibers such as ROICA™ EF and Q-Nova®, and ROICA™ V550 with  AMNI SOUL ECO®. 

Vitamin A: the Californian brand offers a unique swimwear line rooted in female empowerment. Vitamin A’s beachwear is made with the finest materials and finishes, ensuring a product that will fit and wear beautifully for years to come. Among the  incorporated more sustainable high-performance fabrics shines a unique jacquard development by Maglificio Ripa with a 3D texture made with the GRS certified premium responsible stretch ROICA™ EF and Q-NOVA® by Fulgar. Vitamin A is a member of 1% For The Planet and  donate to environmental organizations who work to protect our oceans.

Wolford was one of the first brands to explore the real value of ROICA™. Known for its exceptional European Skinwear including legwear, lingerie and bodywear, the company has been striving to develop fully degradable items at the end of the product lifecycle. On top of last year’s award for being Cradle to Cradle Certified™ at GOLD Level certification for the biological cycle, Wolford was also recognised for its technical cycle using Econyl® yarn made by Aquafil (always blended with ROICA™ V550).

Each brand Partner brings a different yarn story firmly into the limelight, and all feature ingredients from the ROICA™ portfolio of yarns respecting the company’s commitment to ‘responsible innovation’, and which all boast important sustainable certifications.

Final report Heimtextil 2019 (c) Messe Frankfurt
11.01.2019

Heimtextil 2019: A lively start to the new furnishing season gives hope for a good business year ahead

The international home textiles industry has enjoyed a promising start at Heimtextil in Frankfurt am Main, which finished Friday, 11 January. The challenging economic situation and uncertainty in the retail sector were countered by a positive and confident mood at the world’s leading trade fair.

The international home textiles industry has enjoyed a promising start at Heimtextil in Frankfurt am Main, which finished Friday, 11 January. The challenging economic situation and uncertainty in the retail sector were countered by a positive and confident mood at the world’s leading trade fair.

3025 exhibitors from 65 countries* took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors* ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’. [*For comparison, 2018: 2,975 exhibitors from 64 countries; 68,584 visitors from 135 countries, FKM-tested)]

3025 exhibitors from 65 countries* took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors* ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’.

One topic that occupied both exhibitors and visitors was the current and future economic situation. A further challenge is the increasingly evident changes that are happening in trade. Increasing revenues and revenue shares in online retailing stand in the way of the efforts made by the stationary retail trade to maintain their inner-city businesses. ‘The small business specialist trade, but also department stores and multibrand stores, and thus the heart of our visitor target groups, are under pressure from the constantly increasing levels of e-commerce. With Heimtextil and our consumer goods fairs in general, we offer these retailers in particular clear perspectives and diverse inspiration in an ambiguous world’, continues Braun.

Heimtextil made it easier for its visitors to access valuable inspiration and business momentum thanks to an optimised trade fair concept and the associated new hall structure. ‘The new concept brought more visitors to the stand’, was the feedback from Andreas Klenk, Managing Director of Saum & Viebahn from Kulmbach in Franconia about hall 8.0 which offered textiles editeurs and manufacturers of curtain and sun protection systems a common platform for the first time. ‘It was the right decision to merge the different segments. We had high quality discussions with respect to both export and domestic business, and are satisfied with the trade fair’.

As part of the new concept, Heimtextil expanded its unique product range across the entire exhibition site and also included the new hall 12, which has been an additional architectural highlight on the Frankfurt exhibition grounds since September.

Top international companies from the Bed & Bath Fashion segment presented their wares here. For the company Curt Bauer from Aue in Saxony, the première of the new hall was a successful one. ‘We're very enthusiastic about the new hall 12. The product range there was very well received. We are very satisfied with the quality of visitors to our stand. In addition to a good frequency of German visitors, we are particularly pleased about growth from China and Russia’, says Managing Director Michael Bauer.

Natural materials, PET and ocean plastics 
Heimtextil set a standard in terms of sustainability: after the first global climate protection agreement for the textile industry was signed by 40 leading fashion companies, organisations and associations at the World Climate Conference in Katowice last December, the focus in Frankfurt was also on environmental progress in the textile industry. Numerous exhibitors presented progressive solutions, for example in the recycling of PET bottles and ocean plastic as well as in the use of certified natural materials. ‘Sustainability was the theme for us at this year’s Heimtextil. Major media players visited us and the 'Green Tour’ guided tour stopped by. We presented many things, including our first vegan duvet and fair silk products, all 100 per cent produced in Austria’, says Denise Hartmann, Marketing Manager at Hefel Textil. The topics of water consumption in the textile industry and microplastics also increasingly came to the fore. The exhibitor directory ‘Green Directory’ alone contained around 150 progressive companies listing sustainably produced textiles. The offer was supplemented by its own lecture series as well as theme-specific tours, which provided valuable impetus and
underpinned the pioneering green position of the trade fair.

Sleep becomes new lifestyle theme
Heimtextil also focused on sleep as one of the upcoming lifestyle trends. While a balanced diet and sufficient exercise are now a natural part of a healthy lifestyle, restorative sleep is still neglected* although it is one of the most important building blocks for long-term physical and mental well-being. At Heimtextil, a number of new products and aspects came to the fore that help people become sensitised to and analyse their sleep behaviour and promote healthy sleep. Around the redesigned hall 11.0 and in the adjoining lecture area ‘Sleep! The Future Forum’, representatives from the national and international bed industry enjoyed attractive product presentations and superb speeches on the topics of sustainability, hospitality, sport and digital.

In addition to the renowned trend show, the trade fair also focused on contract business, particularly in the hotel and hospitality sector, as well as decorative and upholstery fabrics, digital printing solutions and wallpapers.

The next Heimtextil in Frankfurt am Main – its 50th edition – will take place from 7 to 10 January 2020.

*According to a forsa investigation commissioned by the Techniker Krankenkasse

More information:
Heimtextil
Source:

Messe Frankfurt Exhibition GmbH

27.06.2018

ROICA™ Infuses Eco-Smart Technology into High Performance Stretch at EUROBIKE on July 9th 2018

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ will go the distance as they join this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? will be held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel will lead the way, as they share their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ will go the distance as they join this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? will be held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel will lead the way, as they share their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

Uwe Schmidt, Asahi Kasei’s ROICA™, Managing Director introduces cycle enthusiasts, brands, retailers and manufacturers to the world’s first premium sustainable stretch yarn: ROICA™ Eco-Smart and the ROICA™ Feel Good family dedicated to well-being.
 
Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A.: M.I.T.I. Since 1931, M.I.T.I. develops and creates premium and innovative stretch warp knitted fabrics for all the high performance sports. Cycling brands recognize M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with ROICA™ Eco-Smart family for the new generation sustainable performance garments.
 
Sven Koehler, Head of production Maloja Clothing GmbH: Maloja, an outdoor specialty brand with its roots in nature and wellbeing have developed new amazing biking sets constructed of M.I.T.I. SpA fabrics using certified yarns belonging to ROICA™ Eco-Smart family.
 
Sergio Alibrandi, Executive Marketing Director Sitip S.p.A.: SITIP creates high-tech innovative sports fabrics that are made in Italy and optimize the latest technology. Committed to smart innovation, learn how they developed their ground-breaking multi-panel thermal bib tights able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric constructed with ROICA™ StretchEnergy™, the next level of well-being providing a new dimension to active performance.  The audience will learn how leading international cycling brand Santini is using BeHOT with ROICA™ on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.
 
Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks. Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity.

More information:
EUROBIKE cycling industry ROICA™
Source:

GB Network

Fresh Relevance and Contactlab Connect the Dots Between In-Store and Online Shopping Behaviour
21.06.2018

Fresh Relevance and Contactlab Connect the Dots Between In-Store and Online Shopping Behaviour

Partnership Provides Retail Brands with Omni-Channel Personalisation Platform

Partnership Provides Retail Brands with Omni-Channel Personalisation Platform

Fresh Relevance, the real-time personalisation platform for email, mobile and web, today announced its partnership with Contactlab, the leading engagement marketing platform for commerce-focused companies and fashion & luxury brands. The partnership provides retail brands with true omni-channel marketing by allowing to fully integrate insights from online and in-store customer behaviour.
Retailers now not only benefit from the rich insights regarding the online behaviour of a customer whilst on the website (what pages they looked at, the products they placed in the cart and the items purchased) and whilst engaging with marketing emails, but also when and how often they visited a store and the purchases they made whilst there. This is made possible by the close integration of the Fresh Relevance real-time personalisation platform and Contactlab’s engagement marketing cloud platform.

Eddy Swindell, co-founder and CRO at Fresh Relevance, states: “The ability to accurately join the dots of the customer journey as they move between offline and online has been the missing piece in the retail puzzle. Retailers using Fresh Relevance fully integrated with Contactlab can harness this valuable insight in real-time, to improve how they engage with every customer across all touch points.”
How Fresh Relevance and Contactlab deliver true omni-channel marketing:

  • Personalise the web experience using both online and offline transactional data.
  • Engage with in-store shoppers by sending them well-timed personalised emails that include the products they were interested in as well as relevant product recommendations.
  • Drive customers in-store or online with personalised incentives and promotions based on the shopper’s behaviour.

Swindell adds: “True omni-channel marketing in this way not only improves overall sales. It enables you to better understand the journey your customers take, and in doing so engage them with personalised 1-2-1 communications and improve their experience of shopping with your brand.”

Stefano Lena, Chief Strategy Officer and VP Business Development at Contactlab comments: “This partnership is the coming together of two powerful real-time platforms that enable every retailer to have a clear and up-to-date view of how people are interacting and transacting with their brand online and in-store. The breadth of data capabilities makes it one of the most compelling propositions available on the market today.”

Fresh Relevance is sponsoring Contactlab's Conference”, which takes place in Milan, Italy, on June 19, where the company will exhibit its real-time personalisation platform and Eddy Swindell will present "Personalisation in an omni-channel world".

About Fresh Relevance
Fresh Relevance is the real-time personalization platform for email, mobile and web. We increase sales with personalized customer experiences and real-time marketing tactics across email, mobile and web. Our marketing hub unifies siloed systems without the need for an integration project. We deliver full control of real-time marketing tactics such as triggered emails and cross-channel personalization. Organizations using Fresh Relevance include: Rip Curl, Homebase, M&M Direct, Harvey Nichols, Thorntons, Cottages.com and White Stuff.

 

Source:

Graham Thatcher           
PRbyChief

34th International Cotton Conference Bremen (c) BREMER BAUMWOLLBÖRSE
Opening of the Cotton Conference 2018
26.03.2018

34th International Cotton Conference Bremen

  • Deep Insights into the Multifaceted World of Cotton
  • Quality, Innovation and Digitalisation are Crucial

From the 21st to the 23rd of March, the international cotton industry came together in the historic Bremen Town Hall, under the motto "Cotton Insights". More than 500 participants from almost 40 countries came to exchange views on the latest trends in the natural raw material as part of the conference organised by the Bremen Cotton Exchange in cooperation with the Fibre Institute Bremen. The 34th International Cotton Conference provided a varied, in-depth programme which addressed the current and burning issues within the industry.

Summarising his visit to the conference, Kai Hughes, Executive Director of the International Cotton Advisory Committee (ICAC) in Washington said “The Bremen Cotton Conference is unique because it brings the diverse world of cotton together in one place. It is always a great opportunity to learn about the latest innovations, talk to cotton merchants and get an overview of the industry".

  • Deep Insights into the Multifaceted World of Cotton
  • Quality, Innovation and Digitalisation are Crucial

From the 21st to the 23rd of March, the international cotton industry came together in the historic Bremen Town Hall, under the motto "Cotton Insights". More than 500 participants from almost 40 countries came to exchange views on the latest trends in the natural raw material as part of the conference organised by the Bremen Cotton Exchange in cooperation with the Fibre Institute Bremen. The 34th International Cotton Conference provided a varied, in-depth programme which addressed the current and burning issues within the industry.

Summarising his visit to the conference, Kai Hughes, Executive Director of the International Cotton Advisory Committee (ICAC) in Washington said “The Bremen Cotton Conference is unique because it brings the diverse world of cotton together in one place. It is always a great opportunity to learn about the latest innovations, talk to cotton merchants and get an overview of the industry".

Sustainability and Cotton
This year, the conference developed into a whole week of diverse events around the entire cotton supply chain. With the “SUSTAIN” event, which was organised in cooperation with the Weser-Kurier newspaper, it was possible to build a bridge between the issue of sustainability and the end consumer.
With the focus on Africa, the emerging continent, which also has a special significance for cotton, became the centre of attention.

In his opening speech, Henning Hammer, President of the Bremen Cotton Exchange, made it clear that sustainability is also of great importance during the Cotton Conference: "The three pillars of sustainability – the environment, the economy and social issues – were already playing a role in the cotton industry when the word sustainability was far from being on everyone's lips.
Many changes that are being demanded in the sense of responsible agriculture and responsible trade take their time, many are already in the starting blocks and a lot already exists. We have a very alert, active agricultural research worldwide."

The Keynotes
The keynote session, moderated by the journalist Lisa Boekhoff from the newspaper Weser-Kurier, gave participants an overview, with an informative analysis of the current cotton situation. Kai Hughes, executive director of ICAC, emphasised in his keynote address the need to provide credible facts and figures which should be the basis for the entire supply chain. The marketing of cotton and changing consumer habits in a globalised and digitalised world were the subject of lectures by Mark Messura, Cotton Incorporated and Robert Antoshak, Olah Inc. Eugen Weinberg and Michael Alt from Commerzbank took a look at the raw material from a stock market perspective.

Traceability and Digitalisation
Digitalisation is also a cross-cutting issue that runs through the entire supply chain of the cotton industry. In his opening speech, Prof. Axel S. Hermann, Head of the Fibre Institute Bremen, emphasised the importance of digitalisation for the industry. “It enables new approaches in cotton cultivation and textile processing, but also influences consumer behaviour and thus the necessary changes in the textile industry.” The focus is on the status quo of the implementation, as well as the opportunities and risks of digitally controlled, vertically integrated procurement and sales processes and the associated challenges at retail level.

Another current topic is traceability, which is also closely linked to sustainability. More and more buyers want to know whether their suppliers are meeting the promised sustainability criteria for their products, also textile products. Consequently, the conference presented various techniques for testing the authenticity of a cotton provided in the finished textile, such as DNA testing, fingerprint analysis technique, marker methods and block-chain processes.

Cotton Quality
In addition to current subjects such as digitalisation and traceability, questions of cotton quality have traditionally been an essential element of the Cotton Conference, which was further reinforced this year with the "Spinners Seminar". The spinning mill seminar, which was carried out by the Cotton Exchange and the Fibre Institute in cooperation with the ITMF and IVGT associations, far exceeded expectations.

More than 70 participants discussed the handling of impurities in supplied cotton in the manufacturing process.
In addition, in a high-level expert session, there was an exchange of the latest research results which determine the future of cotton production and the processing of cotton into innovative products.

Source:

BREMER BAUMWOLLBÖRSE

Tindex GB Network Marketing & Communication
Tindex
01.08.2017

Delivering naturally advanced innovations @ MunichFabricStart

TINTEX presents a new and fresh campaign with contemporary images that signal the launch of the Autumn Winter 2019 Jersey collections presented by CEO Mario Jorge, who describes the new ‘Naturally Advanced’ position as moving on from making beautiful organics and natural materials to the next level with advanced hybrid nature/hi-tech smarts, with added value creativity, thanks to focused investments that will serve and secure our customer demands both now and in the seasons to come.


THE COLLECTION. Come and see the autumn range of more than 80 new qualities and style and discuss your own tailor made needs designed to fit the Fashion, Sportswear, Athleisure and Underwear sectors. The TINTEX Collection uses at least 60% of more sustainable materials, such as Tencel, Organic cotton, Naturally organic linen, recycled and recovered smart materials including polyesters, nylons and now a new recycled stretch elastane too. Out of preference, and in keeping with its ethos of creating low impact fabrics, the major part of the collection eschews the use of animal based fibers, with the limited exception of some organic wool, silk and cashmere blend qualities.

TINTEX presents a new and fresh campaign with contemporary images that signal the launch of the Autumn Winter 2019 Jersey collections presented by CEO Mario Jorge, who describes the new ‘Naturally Advanced’ position as moving on from making beautiful organics and natural materials to the next level with advanced hybrid nature/hi-tech smarts, with added value creativity, thanks to focused investments that will serve and secure our customer demands both now and in the seasons to come.


THE COLLECTION. Come and see the autumn range of more than 80 new qualities and style and discuss your own tailor made needs designed to fit the Fashion, Sportswear, Athleisure and Underwear sectors. The TINTEX Collection uses at least 60% of more sustainable materials, such as Tencel, Organic cotton, Naturally organic linen, recycled and recovered smart materials including polyesters, nylons and now a new recycled stretch elastane too. Out of preference, and in keeping with its ethos of creating low impact fabrics, the major part of the collection eschews the use of animal based fibers, with the limited exception of some organic wool, silk and cashmere blend qualities.

More information:
Tintex, campaign, Fashion
Source:

GB Network Marketing & Communication

MintModa and Archroma Archroma
MintModa and Archroma
11.07.2017

Trend forecaster MintModa and color leader Archroma partner to advance the heighten impact of color in fashion

Fashion forecaster MintModa and Archroma, a global leader in color and specialty chemicals, announce a new strategic partnership leveraging the respective strengths of both companies in color creativity. Combining Archroma’s scientific color expertise with MintModa’s clear, narrative-driven color forecasts provides fashion and design-related industries with an actionable and trend-right color resource.
Launched last year, Color Atlas by Archroma offers 4320 new shades, extending their custom color business with a readily available, time-efficient color management system. MintModa’s ColoRevolution offers highly-curated color analysis and direction on its cloud-based subscription trend service. Because color plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.

Fashion forecaster MintModa and Archroma, a global leader in color and specialty chemicals, announce a new strategic partnership leveraging the respective strengths of both companies in color creativity. Combining Archroma’s scientific color expertise with MintModa’s clear, narrative-driven color forecasts provides fashion and design-related industries with an actionable and trend-right color resource.
Launched last year, Color Atlas by Archroma offers 4320 new shades, extending their custom color business with a readily available, time-efficient color management system. MintModa’s ColoRevolution offers highly-curated color analysis and direction on its cloud-based subscription trend service. Because color plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.


“People today are constantly exposed to a barrage of vibrant media on multiple devices. The customer is now visually sophisticated, a voracious consumer of ever-changing images depicting highly-styled products, places and people,” states MintModa founder and creative director Sharon Graubard. “The emotional draw of color, hardwired into humans, becomes an ever-more powerful marketing tool.”
“The Color Atlas by Archroma represents a true labor of love,” said Chris Hipps, Global Director, Archroma Color Management. “The idea is to offer our customers options they never dreamed of. We resonate with MintModa’s progressive, focused approach. In fact, we met because they were searching for a specific shade of blue and couldn’t find it elsewhere. This level of color curation dovetails with our passionate drive and relentless commitment towards excellence.”

Source:

Archroma