From the Sector

HeiQ AeoniQ Holding, a subsidiary of HeiQ Group, is appointing Julien Born as its CEO, leveraging his extensive executive leadership and profound textile industry expertise cultivated in prestigious organizations such as DuPont, KOCH Industries, and The LYCRA Company, where he served as CEO since 2021. Julien Born will champion the growth of the cellulosic filament fiber HeiQ AeoniQ™.

The HeiQ AeoniQ™ technology is poised for commercial production at the inaugural manufacturing facility in Portugal by the close of 2025. The just concluded €5M acquisition of land and buildings, within a 2-year project total investment of €80M, marks a pivotal milestone for the 15,000m2 facility in Maia, Porto. Situated strategically in Portugal's textile hub and a mere 20 minutes from a major commercial port, this facility is poised to catalyze the scale-up phase of the business, going from pilot manufacture to mass production when it wants to compete at full-scale on cost and performance with fossil fuel-based fibers.

HeiQ intends to consolidate the Group’s current and future activities in Portugal at the newly acquired site. This includes Shared Service Center functions as well as the Innovation Hub for the HeiQ Textile & Flooring business unit.

The recent addition of Julien Born to lead the charge follows the nomination of Robert van de Kerkhof to the HeiQ Board, a seasoned executive with extensive textile experience holding positions as CCO, CSO, Board member of Lenzing Plc, and Chairman of CIRFS, the European Man-Made Fibres Association. Robert will also serve as the Chairman of the HeiQ AeoniQ Holding Board.

HeiQ AeoniQ Holding, established as an independent subsidiary to attract new investors, value-chain partners, and brands, embarks on an ambitious multi-year scale-up strategy. This strategy involves integrating diverse sources of bio-derived feedstock and hyper-scaling cellulosic filament fiber production capacity over the next decade, targeting industries such as apparel, footwear, automotive, home textiles, and aeronautics.

Ananas Anam, the provider of innovative low-impact textile solutions made from pineapple leaf waste, announced the appointment of Manel Echevarria as the new CEO. The Spanish executive who had previously worked as CEO for Grupo Excens Sports and Lacoste Iberia, as well as in senior executive roles for Swarovski and MontBlanc, will lead the global business from its European research and production site near Barcelona in Spain.

At the beginning of the year, the company reported the successful closing of a funding round led by HALTRA Group, a family-backed sustainable investment firm in Luxembourg and a group of strategic investors, including the French Compagnie Fruitière, one of the leading producers in Europe and major fruit producer in the Africa-Caribbean-Pacific region, as well the global automotive technology supplier Forvia, and Asahi Kasei Corp, a leading Japanese multinational group working in innovative materials and technologies.

“The appointment of Manel Echevarria as a seasoned CEO with an impressive track-record in the fashion and luxury industry marks another important milestone in setting Ananas Anam up for the next phase of growth” says Dr. Christian Kurtzke, Chairman of Ananas Anam. “Following our investment in the development of an impressive portfolio of next-generation innovative biodegradable, traceable and sustainable materials, and into the setup of its network of strategic partners on the supply and shareholder side, Manel will provide the leadership for driving growth and industrial scale of this pioneering sustainability brand amidst a continued challenging global market environment in fashion, interiors and automotive.”

With Ananas Anam’s core portfolio of innovative materials, the company has successfully collaborated with well-known brands including Nike, Hugo Boss, H&M, Paul Smith and Cat Footwear and sustainable-fashion pioneers like Ecoalf to drive innovation in footwear, as well as with fashion brands like Carolina Herrera in the area of bags and accessories, substituting animal leather in the product design with its vegan, cruelty-free, low-impact and sustainable pineapple leaf fibre based textiles. In July 2023, at the Premiere Vision exhibition in Paris, the company presented the next generation of Piñatex as well as its breakthrough innovation Piñayarn as a biodegradable, traceable and sustainable yarn, and introducing Anam PALF, as a commercially available premium textile grade pineapple leaf fibre, opening up a world of new applications and markets.

“Driving the sustainability transformation in fashion, as well as in interiors and automotive has become a key priority on the agenda of brands and OEMs around the world,” says Manel Echevarria, CEO Ananas Anam. “I am proud to have the opportunity to lead the company in this decisive time, and I am looking forward to collaborating with our exceptional Spanish founder, Dr Carmen Hijosa, and Josep Taylor in Spain, with Bruno de Penanster and his team in the UK, as well as with Chuck Lazaro and his team in the Philippines to turn this amazing sustainability ambition and purpose into a reality.”

The Supervisory Board of adidas AG resolved upon the succession for adidas CEO Kasper Rorsted. Effective January 1, 2023, Bjørn Gulden is appointed as member of the Executive Board and CEO of adidas AG. Kasper Rorsted and the Supervisory Board mutually agreed that he will step down as CEO and leave the company upon expiry of November 11, 2022. Harm Ohlmeyer, Chief Financial Officer of adidas AG, will lead the company in the interim until December 31, 2022. The Supervisory Board had announced a CEO transition on August 22, 2022.

Bjørn Gulden is 57 years old, Norwegian and has been CEO of Puma SE since 2013. Bjørn Gulden looks back at a tenure at adidas as, amongst others, Senior Vice President of Apparel and Accessories from 1992 to 1999. Additionally, he was CEO of Danish jewelry brand Pandora, Managing Director of footwear retailer Deichmann, President of Rack Room Shoes, and held various management positions at outdoor apparel company Helly Hansen. He also holds the position of Chairman of the Board of Salling Group, Denmark’s largest food retailer.

“We are very pleased to welcome Bjørn Gulden back at adidas. Bjørn Gulden brings almost 30 years of experience in the sporting goods and footwear industry. As a result, he knows the industry extremely well and draws on a rich network in sport and retail. Bjørn Gulden already served adidas successfully for seven years in the 1990s. As CEO of Puma, he re-invigorated the brand and led the company to record results. The Supervisory Board of adidas AG is convinced that Bjørn Gulden will head adidas into a new era of strength and is looking very much forward to a successful cooperation,” said Thomas Rabe, Chairman of the Supervisory Board of adidas AG.