From the Sector

Reset
8 results
27.07.2021

Nastrificio di Cassano: Responsible and certified labels and tags

100% sustainability lives in the smallest detail, starting with the label, the element that can tell the story of responsibility. This is why Nastrificio di Cassano has created NDC Green, Made in Italy and fully traceable range that guarantees high quality standards while respecting the planet.
 
NDC Green comprises 4 categories:

100% sustainability lives in the smallest detail, starting with the label, the element that can tell the story of responsibility. This is why Nastrificio di Cassano has created NDC Green, Made in Italy and fully traceable range that guarantees high quality standards while respecting the planet.
 
NDC Green comprises 4 categories:

  • LABìO ECO-SOFT®: made using TENCEL™ lyocell  yarn which is compostable and biodegradable (as attested by TUV Austria), this product boasts performances and is resistant up to 10 domestic washings at 30°. The reference is produced with fifteen times less water consumption than cotton production and the resins used are GOTS certified.
  • LABìO HANGreen is the smart solution for the creation of hard tags, hangtags, shopping bags and garment covers and, as LABIO ECO-SOFT® range, it’s made with  compostable and biodegradable TENCEL™ lyocell yarn and the resin is compostable, too. These peculiarities make this product unique.
  • ACETATE NAIA™, the 'smart satin' that respects forests and oceans, is the NAIA™ single-ingredient solution produced by Eastman: the 100% traceable, compostable and biodegradable cellulose yarn in both soil and sea respects the natural growth rate of forests.
  • RECYCLED POLYESTER: is made from post-consumer yarn recycled from GRS-certified PET bottles. Available in both satin and resinated taffeta versions, it guarantees excellent printability for an elegant and sophisticated look
Sappi: New Production Site for Labels (c) Sappi Europe
28.05.2021

Sappi: New Production Site for Labels

The modern site in Gratkorn is one of the largest paper mills in Europe. With the portfolio expansion, Sappi will meet customer demands for base papers for non-wet-strength wet-glue and self-adhesive labels and keep pace with market growth. With more than 400 years of experience in paper production, the site in Gratkorn is renowned for high-quality, multi-coated fine papers used for graphical applications. Available capacity is being expanded gradually to include the production of Parade Label papers alongside existing graphical grades.

New products in the pipeline
The site in Gratkorn offers another benefit. The higher production capacity will enable the innovation leader Sappi to further expand its portfolio of label papers and open up new segments. This was previously not possible due to limited capacity at the existing locations. Michael Bethge, Sales Director Speciality Papers at Sappi, commented "In June of this year, we will launch Parade Label Pro in grammages of 80 and 90 g/m² following successful testing processes carried out internally and externally"

The modern site in Gratkorn is one of the largest paper mills in Europe. With the portfolio expansion, Sappi will meet customer demands for base papers for non-wet-strength wet-glue and self-adhesive labels and keep pace with market growth. With more than 400 years of experience in paper production, the site in Gratkorn is renowned for high-quality, multi-coated fine papers used for graphical applications. Available capacity is being expanded gradually to include the production of Parade Label papers alongside existing graphical grades.

New products in the pipeline
The site in Gratkorn offers another benefit. The higher production capacity will enable the innovation leader Sappi to further expand its portfolio of label papers and open up new segments. This was previously not possible due to limited capacity at the existing locations. Michael Bethge, Sales Director Speciality Papers at Sappi, commented "In June of this year, we will launch Parade Label Pro in grammages of 80 and 90 g/m² following successful testing processes carried out internally and externally"

Source:

Sappi Europe

Epson und Grafisk Maskinfabrik A/S entwickeln End-to-End-Produktionskette für Etikettendruck (c) Epson
26.05.2021

Epson: End-to-End-Produktionskette für Etikettendruck

Epsons neueste digitale UV-Etikettendruckmaschine L-6534VW kann ab sofort mit einem Grafisk Maskinfabrik (GM) LUW500 Jumbo-Rollenabwickler, einem AVT- oder BST-Inspektionsplatz und einer GM DC330 Nachbehandlung ausgerüstet werden. Diese neuen Lösungen ermöglichen eine integrierte, optimierte Lösung für das Drucken und Veredeln von Etiketten und erleichtert die Produktion von Labeln in großen Auflagen.

Achim Bukmakowski, Leiter Industrial Printing der Epson Deutschland GmbH, erklärt: „Durch die Erweiterung der SurePress L-6534VW um diese Optionen bieten wir unseren Kunden eine noch produktivere Lösung für eine optimierte, End-to-End Etikettenproduktion an. Wir arbeiten seit über einem Jahrzehnt mit GM zusammen und freuen uns, dass diese Partnerschaft zu solch innovativen, die Produktivität steigernden Lösungen führt.“

Epsons neueste digitale UV-Etikettendruckmaschine L-6534VW kann ab sofort mit einem Grafisk Maskinfabrik (GM) LUW500 Jumbo-Rollenabwickler, einem AVT- oder BST-Inspektionsplatz und einer GM DC330 Nachbehandlung ausgerüstet werden. Diese neuen Lösungen ermöglichen eine integrierte, optimierte Lösung für das Drucken und Veredeln von Etiketten und erleichtert die Produktion von Labeln in großen Auflagen.

Achim Bukmakowski, Leiter Industrial Printing der Epson Deutschland GmbH, erklärt: „Durch die Erweiterung der SurePress L-6534VW um diese Optionen bieten wir unseren Kunden eine noch produktivere Lösung für eine optimierte, End-to-End Etikettenproduktion an. Wir arbeiten seit über einem Jahrzehnt mit GM zusammen und freuen uns, dass diese Partnerschaft zu solch innovativen, die Produktivität steigernden Lösungen führt.“

Source:

Epson Deutschland GmbH

25.02.2021

PCMC launches fully modular ION digital conversion system

Paper Converting Machine Company (PCMC), part of Barry-Wehmiller, has announced the launch of its ION digital conversion system.

This new flexible inkjet printing solution provides superior print quality for many platforms, including labels, folding cartons, flexible packaging and other specialty printing markets. With industry-leading 1600 by 1585 dpi native resolution, the system can print in various modes at speeds up to 668 feet per minute.

The ION digital conversion system is powered by Memjet’s DuraLink® technology. DuraLink combines long-life printheads, pigment ink and flexible modules that can be configured from 8.5-inch print widths up to 60 inches. DuraLink’s aqueous pigmented ink-set offers a durable, water and light-fast solution for a variety of digital print needs. With these features, PCMC can quickly and easily develop solutions for high-volume commercial, packaging and industrial printing markets.

The ION is a fully modular system and is available as a mono-color print-bar and full-color printing platform with expanded gamut printing.

Paper Converting Machine Company (PCMC), part of Barry-Wehmiller, has announced the launch of its ION digital conversion system.

This new flexible inkjet printing solution provides superior print quality for many platforms, including labels, folding cartons, flexible packaging and other specialty printing markets. With industry-leading 1600 by 1585 dpi native resolution, the system can print in various modes at speeds up to 668 feet per minute.

The ION digital conversion system is powered by Memjet’s DuraLink® technology. DuraLink combines long-life printheads, pigment ink and flexible modules that can be configured from 8.5-inch print widths up to 60 inches. DuraLink’s aqueous pigmented ink-set offers a durable, water and light-fast solution for a variety of digital print needs. With these features, PCMC can quickly and easily develop solutions for high-volume commercial, packaging and industrial printing markets.

The ION is a fully modular system and is available as a mono-color print-bar and full-color printing platform with expanded gamut printing.

“We are excited to add ION digital to our product portfolio,” said Rodney Pennings, PCMC’s Printing, Coating and Laminating Sales Director. “The combination of PCMC’s vast experience in flexographic printing with Memjet’s breakthrough inkjet technology results in a powerful solution for our customers in a variety of print and packaging markets.”

Source:

Barry Wehmiller

Labeling: ISPO bietet Zugang zu weltweiten Produktkennzeichnungen (c)ISPO
ISPO_Munich_Kooperation WFSGI_Labeling
05.04.2019

ISPO: Globale Label-Datenbank spart Zeit und minimiert Risiken

  • ISPO bietet Zugang zu weltweiten Produktkennzeichnungen
  • Zusammenarbeit mit dem Weltverband der Sportartikelindustrie (WFSGI) und Technologieanbieter Compliance & Risks

Produktkennzeichnungen durch sogenannte Labels sind für Verbraucher weltweit von Vorteil, um sich beim Kauf eines Produkts direkt über dessen Eigenschaften wie Qualität oder Herkunft zu informieren. In zahlreichen Ländern gibt es eine rechtliche Kennzeichnungspflicht, internationale Standards sind jedoch kaum vorhanden. Das stellt Hersteller oft vor große Herausforderungen. In Zusammenarbeit mit dem Weltverband der Sportartikelindustrie (WFSGI) bietet ISPO über eine globale Datenbank von Compliance & Risks Zugang zu stets aktuellen Labels weltweit.

  • ISPO bietet Zugang zu weltweiten Produktkennzeichnungen
  • Zusammenarbeit mit dem Weltverband der Sportartikelindustrie (WFSGI) und Technologieanbieter Compliance & Risks

Produktkennzeichnungen durch sogenannte Labels sind für Verbraucher weltweit von Vorteil, um sich beim Kauf eines Produkts direkt über dessen Eigenschaften wie Qualität oder Herkunft zu informieren. In zahlreichen Ländern gibt es eine rechtliche Kennzeichnungspflicht, internationale Standards sind jedoch kaum vorhanden. Das stellt Hersteller oft vor große Herausforderungen. In Zusammenarbeit mit dem Weltverband der Sportartikelindustrie (WFSGI) bietet ISPO über eine globale Datenbank von Compliance & Risks Zugang zu stets aktuellen Labels weltweit.

Tobias Gröber, Geschäftsbereichsleiter Konsumgütermessen bei der Messe München und verantwortlich für die ISPO-Gruppe: „Die Compliant Labelling Requirements (CLR)-Datenbank des WFSGI bietet einen entscheidenden Überblick über weltweite Anforderungen bei der Kennzeichnung von Produkten – und damit einen klaren Wettbewerbsvorteil. Denn mithilfe der Datenbank können Marken und Hersteller Zeit und Kosten sparen sowie Risiken in Abläufen minimieren.“ In zahlreichen Ländern gelten für unterschiedliche Branchen verpflichtende Labels, die von staatlichen Institutionen, unabhängigen Verbänden oder Brancheneinrichtungen vergeben werden. Allerdings haben diese oft nur einen regionalen oder nationalen Geltungsbereich. „Global agierende Unternehmen stellt dies vor die Herausforderung, sich stets über die aktuellsten Labels in den einzelnen Ländern zu informieren und Änderungen rechtzeitig umzusetzen. Kommt es zu Versäumnissen, kann dies rechtliche und vor allem wirtschaftliche Konsequenzen, wie Umsatzverluste, mit sich bringen“, so Gröber weiter.

Dank der neuen Label-Datenbank können diese Risiken minimiert und Abläufe effizienter gestaltet werden. Unter anderem werden Nutzer proaktiv informiert, wenn sich Anforderungen ändern. Ist ein Produkt-Launch in einem neuen Markt geplant, kann im Vorfeld zudem nach Label-Spezifikationen gesucht werden. Der Service umfasst folgende Produktgruppen in 49 Ländern in Afrika, Asien, Australien, Europa sowie Nord- und Südamerika: Bekleidung und Textilien, Schuhe, Unterhaltungselektronik (Wearables), persönliche Schutzausrüstung, Sportausrüstung und Fahrräder (einschließlich E-Bikes). Interessierte Marken und Hersteller erhalten auf ispo.com ganzjährig Informationen. Darüber hinaus werden zukünftig anhand von Praxisbeispielen und Use-Cases die Vorteile aufgezeigt.

More information:
ISPO Labeling WFSGI
Source:

Messe München GmbH

26.07.2018

Archroma to present solutions towards innovative and sustainable denim to India industry

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, will be presenting its innovative denim solutions for manufacturers and brands at DenimsandJeans India 2018, on August 1 & 2, in Bangalore, India.

Just two months after the DenimsandJeans Vietnam show, Archroma will again showcase its unique combination of technologies for denim effects and colors, from fiber to finish, from the authentic roots of indigo to the most innovative and eco-advanced solutions.

At the India show, Archroma’s expert team will also present its coatings and washing solutions aiming at bringing denim creativity to a whole new dimension.
Visitors at the booth will be able to see an “illustration collection” of exciting indigo casts.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, will be presenting its innovative denim solutions for manufacturers and brands at DenimsandJeans India 2018, on August 1 & 2, in Bangalore, India.

Just two months after the DenimsandJeans Vietnam show, Archroma will again showcase its unique combination of technologies for denim effects and colors, from fiber to finish, from the authentic roots of indigo to the most innovative and eco-advanced solutions.

At the India show, Archroma’s expert team will also present its coatings and washing solutions aiming at bringing denim creativity to a whole new dimension.
Visitors at the booth will be able to see an “illustration collection” of exciting indigo casts.

DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS - NOW ANILINE-FREE*
Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan. Denisol® Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign® and GOTS.

Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma just announced the upcoming new Denisol® Pure Indigo 30.

ADVANCED DENIM, TOWARDS WATERLESS DENIM DYEING
Consider this: The water needed to produce one pair of jeans is said to be ~ 11'000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process!
Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.

The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

  • Optisul® C, “soft colors” made easy
    With Optisul® C dyes, denim manufacturers can produce soft denim colors in continuous dyeing processes, as well as on coating and printing. Optisul® C affinity-free, sulfide-free dyes can easily be combined with each other to create garments suitable for wash-down treatments in a wide array of easily achievable and reproducible soft colors.
    They are suitable for GOTS and bluesign® approval.
  • Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes
    Archroma’s Diresul® RDT Ocean Blues are a collection of vibrant, ocean-themed bright sulfur blue dyes. These best-in-class dyes and their auxiliaries bring out the best of indigo, improve workability, dyeing consistency and process safety.
    They can be combined with Denisol® Indigo 30 liq in bottoming/topping manufacturing routes for avant-garde blue styles.
  • Diresul® blacks & greys, a cosmos of greys and deep black and navies
    Archroma’s dye portfolio of conventional and black Diresul® specialties allow to create a universe of greys and deep black and navies. From superficial to solid blacks for both extreme wash-down and stay black effects.

EARTHCOLORS, TRACEABLE FROM NATURE TO FASHION
The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.

COATING, A WHOLE UNIVERSE OF COLORS AND EFFECTS
Archroma’s dye and chemical specialties portfolio allows to create exciting colors and effects using coating applications, from exclusive sulfur dyes and pigment specialties that help highlighting the indigo look, to functional finishes that give performance to denim garments - using water-based, formaldehyde-free or ultra-low formaldehyde polymers.

SOLUTION PACKAGES FOR SUSTAINABILITY
Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.
“It is time to make denim in a whole different way; denim that brings together innovation, sustainability and creativity,” says Anjani Prasad, Head of Sales India, Archroma. “Brands around the globe are exploring how to make fashion in a cleaner and safer way, and Archroma has the solutions to do just that, to create denim with a soul.”
Visit Archroma at DenimsandJeans India 2018 at t at Hotel Lalit, Bangalore, India, on August 1 & 2, 2018.
* Below limits of detection

(1) Arjen Y. Hoekstra, The Water Footprint of Modern Consumer Society
(2) American Chemical Society, www.sciencedaily.com/releases/2012/06/120619123753.htm.
Denisol®, Optisul®, Diresul® are trademarks of Archroma registered in many countries.
© 2018 Archroma

More information:
Archroma
Source:

Archroma

26.06.2018

Archroma to showcase innovative denim solutions at DenimsandJeans Vietnam 2018

Archroma, a global leader in color and specialty chemicals, will be presenting its innovative and sustainable denim solutions for manufacturers and brands at DenimsandJeans Vietnam 2018, on June 27 and 28.
From fiber to finish, Archroma offers a scope of possibilities for effects and colors, from the authentic roots of indigo to the most innovative and eco-advanced solutions. Archroma is a recognized leader in integrated solutions, offering best-in-class auxiliaries for bespoke process packages.
Visitors will be able to discover solutions designed to make denim in a more sustainable and responsible way, in particular:
DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS - NOW ANILINE-FREE*
Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan.

Archroma, a global leader in color and specialty chemicals, will be presenting its innovative and sustainable denim solutions for manufacturers and brands at DenimsandJeans Vietnam 2018, on June 27 and 28.
From fiber to finish, Archroma offers a scope of possibilities for effects and colors, from the authentic roots of indigo to the most innovative and eco-advanced solutions. Archroma is a recognized leader in integrated solutions, offering best-in-class auxiliaries for bespoke process packages.
Visitors will be able to discover solutions designed to make denim in a more sustainable and responsible way, in particular:
DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS - NOW ANILINE-FREE*
Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan.

  • Denisol® Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign® and GOTS.
  • Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma just announced the upcoming new Denisol® Pure Indigo 30.

ADVANCED DENIM, TOWARDS WATERLESS DENIM DYEING
Consider this: The water needed to produce one pair of jeans is said to be ~ 11'000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process! Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.
The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

  • Optisul® C, “soft colors” made easy
    Colors other than blue have been tricky to achieve in the past. With Optisul® C dyes, denim manufacturers can expand their color horizons with this range of six dyes especially designed to produce soft denim colors in continuous dyeing processes, as well as on coating and printing. Optisul® C affinity-free, sulfide-free dyes can easily be combined with each other to create garments suitable for wash-down treatments in a wide array of easily achievable and reproducible soft colors. They are suitable for GOTS and bluesign® approval.
  • Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes
    Archroma’s Diresul® RDT Ocean Blues are a collection of vibrant, ocean-themed bright sulfur blue dyes. These best-in-class dyes and their auxiliaries bring out the best of indigo, improve workability, dyeing consistency and process safety.
    They can be combined with Denisol® Indigo 30 liq in bottoming/topping manufacturing routes for avant-garde blue styles. At the booth, Archroma will display an “illustration collection” of exciting indigo casts.
  • Diresul® blacks & greys, a universe of greys and deep black and navies.
    Archroma’s dye portfolio of conventional and black Diresul® specialties allow to create a universe of greys and deep black and navies. From superficial to solid blacks for both extreme wash-down and stay black effects.

EARTHCOLORS, TRACEABLE FROM NATURE TO FASHION
As consumers increasingly aspire to functional, beautiful and meaningful clothing, brands and manufacturers are increasingly interested in the environmental impact of the denim industry. Archroma has placed sustainability at the heart of its innovation process to create products and processes that improve the industry’s sustainability.
The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.

SOLUTION PACKAGES FOR SUSTAINABILITY
Brand owners and retailers around the world are taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes in response to consumer concerns.

Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.
“Innovation and sustainability go hand in hand,” says Paul O’Prey, Head of Sales, Brand & Performance Textile Specialties, Archroma, Vietnam. “While developing new products and services, we always consider the environmental impact so they are as sustainable as possible. This can be seen in our innovative and eco-advance products, such as the water-saving ADVANCED DENIM and the aniline-free* Denisol® Pure Indigo.”

Ipsos, Ginetex Ipsos, Ginetex
Ipsos, Ginetex
20.06.2017

In partnership with IPSOS, GINETEX presents the outcomes of its European barometer: "Europeans and textile care labeling"

In partnership with IPSOS, GINETEX presents the outcomes of its European barometer: "Europeans and textile care labeling" 70% of Europeans follow the textile care instructions featured on the labels and 80% admit that they would not (or would rarely) buy clothes without any labels, While another 84% feel concerned by water and energy savings . GINETEX, the international Association for Textile Care Labeling, called upon the French market research company IPSOS, to evaluate the behavior of European Consumers with regards to textile product labels and care symbols. This study, carried out in December 2016, combines the results of six different countries, gathered from a sample of 6,000 people in Germany, England, France, Italy, the Czech Republic and Sweden.
This IPSOS study reveals that 70% of Europeans follow the textile care instructions represented by the symbols. At a pan-European level, 57% even admit that they follow them 'often' and 13% do so 'always'. These figures illustrate the importance of care instructions in the minds of European consumers.

In partnership with IPSOS, GINETEX presents the outcomes of its European barometer: "Europeans and textile care labeling" 70% of Europeans follow the textile care instructions featured on the labels and 80% admit that they would not (or would rarely) buy clothes without any labels, While another 84% feel concerned by water and energy savings . GINETEX, the international Association for Textile Care Labeling, called upon the French market research company IPSOS, to evaluate the behavior of European Consumers with regards to textile product labels and care symbols. This study, carried out in December 2016, combines the results of six different countries, gathered from a sample of 6,000 people in Germany, England, France, Italy, the Czech Republic and Sweden.
This IPSOS study reveals that 70% of Europeans follow the textile care instructions represented by the symbols. At a pan-European level, 57% even admit that they follow them 'often' and 13% do so 'always'. These figures illustrate the importance of care instructions in the minds of European consumers.
- 38% state that they follow these instructions in order to avoid washing problems such as shrinking, in the first place
- 31% follow them in order to preserve their clothes and keep them longer, as a second reason Overall, Europeans consider labels as too cumbersome and 62% admit cutting them out: for 74% of them, the labels itch and irritate their skin and for another 55%, they are often too long and uncomfortable. These results can differ from one European country to another.
However, the presence of the label is a real purchasing criterion since 80% of Europeans state that they would never or rarely buy a piece of clothing without a label.

Source:

GINETEX