From the Sector

Eastman Naia™ joined Challenge the Fabric 2025 as an official Innovation Partner, reaffirming its commitment to scalable sustainability through cross-sector collaboration. The event held May 13–14 in Milan, brought together leaders from fashion, textiles, and forestry to accelerate circular solutions and spotlight man-made cellulosic fibers.

A key highlight of the event was the CTF Award, a global competition pairing emerging designers with material innovators to co-create visionary garments. As part of the program, Naia™ collaborated with designer Oscar Ouyang and Italian mill Lady V to co-create a garment using NAIA/WO, a custom textile made from 50% RWS-certified virgin wool, 50% GRS-certified recycled wool, blended with Naia™ Renew fiber. “The esteemed Prato-based textile company Lady V have introduced Naia™ into their apparel by creating NAIA/WO. The fabric is finished using traditional wooden barrels, ensuring a soft, luxurious ‘lambswool’ texture without overfelting. This partnership exemplifies our shared commitment to creative, sustainable innovation in fashion,” said Cristiano Vieri from Lady V.

Designer Oscar Ouyang reflected on the inspiration behind his piece: “It has been a pleasure working with the Eastman Naia™ fabric. The versatility and the sustainability of the MMCFs fabric is truly impressive. The combination of cutting-edge and traditional techniques behind the production of the fabric inspired me to create this shepherd's look,” said Oscar Ouyang.

At the heart of the textile is Naia™ Renew, Eastman’s cellulosic fiber made from 60% sustainably sourced wood pulp and 40% GRS-certified recycled waste, enabled by molecular recycling. “Challenge the Fabric is a unique event where we have real, action- and collaboration-based conversations,” said Claudia de Witte, Marketing & Sustainability Director at Eastman. “We are proud to have participated in the design competition and even prouder to see Oscar, his design, and how he showcased the versatility of our Naia™ Renew staple fiber.” De Witte also expanded on this vision during the CTF panel “From Ambition to Execution,” emphasizing the role of partnerships in scaling sustainable solutions.

The winners of the 2025 IDEA® Achievement Awards and FiltXPO™ Innovation Awards were announced during special ceremonies held April 29 and 30 at the Miami Beach Convention Center in Miami Beach, Florida. Presented at the co-located IDEA®25 and FiltXPO™ 2025 events, the awards celebrate outstanding innovations driving progress in nonwovens and filtration. INDA, the Association of the Nonwoven Fabrics Industry, collaborated with International Filtration News for the FiltXPO™ Awards and Nonwovens Industry magazine for the IDEA® Achievement Awards.

IDEA® Equipment Achievement Award
Dilo Systems GmbH – MicroPunch
The rising energy costs and water shortages have led to a re-evaluation of production methods, with a stronger focus on environmental impact. With MicroPunch, it is possible to reduce energy consumption by approximately 75 percent compared with other consolidation techniques that produce lightweight nonwovens. This technology enhances efficiency and reduces the manufacturing costs and the environmental footprint.

IDEA® Nonwoven Products Achievement Award
Innovatec Microfibre Technology GmbH & Co. KG – InnovaWipe® Water-Soluble Nonwoven
This water-soluble nonwoven is completely biodegradable under both aerobic and anaerobic conditions. It offers excellent resistance to oils, greases and chemicals. It does not leave any microplastics behind, breaking down into carbon dioxide, water and biomass. It also has no ecotoxic effects, is safe for the marine environment and does not cause fatbergs or blockages in wastewater systems – flushable and home compostable.

IDEA® Raw Materials Achievement Award
Woolchemy NZ Ltd. – neweFibre
Woolchemy’s neweFibre is the world’s first hygiene-grade wool, engineered for high-performance, sustainable hygiene products. This fully traceable, renewable fiber enhances moisture management, thermal comfort, and odor control. Seamlessly integrating into production, neweFibre powers innovations like neweFlex ADL for exceptional fluid distribution and skin dryness.

IDEA® Short-life Achievement Award
Egal Pads, Inc. – Egal™ Pads on a Roll
At Egal, we believe pads should be as common as toilet paper.  Our vision is that “pads on a roll” will be put in every toilet stall – where they are needed most – to ensure privacy and dignity to all who menstruate.  Egal pads are manufactured in roll form, 40 individually wrapped on each roll, so they can be mounted on existing toilet paper dispensers or in Egal’s custom-designed dispensers.

IDEA® Long-life Achievement Award
Magnera – Sontara® EcoRE Bag
EcoRE bags are produced entirely from cellulosic fibers, presenting a sustainable alternative to traditional synthetic materials. Made with Sontara fabric certified by OK compost HOME, these bags maintain their durability and strength without the need for added binders, addressing a common concern with compostable goods. With plastic bag bans now in place in many states, Sontara offers a timely and eco-friendly solution for the retail and shopping market.

IDEA® Sustainability Advancement Award
KINDCLOTH™ – PURA HEALTH Insect Repellent – Water Dissolvable Wipes
This wet wipe combines water-dissolvable Hydropol™ technology with a natural formula featuring lemongrass and citronella. Designed for eco-conscious consumers, this innovative wipe provides effective insect protection while leaving no waste behind. Certified biodegradable, flushable, and designed not to create harmful microplastics, it safeguards fragile ecosystems and supports sustainability goals.

IDEA® Entrepreneur Award
Dude Products, Inc.
In less than a decade, the Dude Wipes brand has grown from an entrepreneurial concept conceived in a bachelor’s post-college apartment to a more than $200 million global brand. These flushable wipes have flourished in flushable wipes industry, successfully going head to head against multinational consumer product companies Kimberly-Clark, S.C. Johnson, and Procter & Gamble.

FiltXPO Air/Gas Filtration Award
Greentech Environmental LLC – Greentech Filters with ODOGard®
ODOGard® technology deeply integrates odor-neutralizing polymers into nonwoven and nanofiber filters, offering an innovative, non-toxic approach to indoor air quality. ODOGard® significantly enhances filtration durability and performance.

FiltXPO Water/Liquid Filtration Award
Ahlstrom – BioProtect™
Ahlstrom’s sustainable BioProtect™ material offers superior dye-catching performance for laundry applications. Manufactured from 100 percent naturally derived fibers and OC-Biobinder®, BioProtect™ is both biobased and home compostable, combining premium performance with environmental responsibility.

FiltXPO Filtration Equipment Award
Filtration Advice Inc. – FA-TCO Software
This cutting-edge software provides comprehensive Total Cost of Ownership (TCO) analysis and predictive modeling for air filtration systems. FA-TCO enables data-driven decisions, extending filter lifespans, reducing operational costs, and enhancing overall sustainability in filtration management.

The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, will be presenting its sustainable innovations at Hannover Messe 2025, the world’s leading trade fair for the industry, from March 31 to April 4. As a co-exhibitor at the EU Commission’s stand, the leading integrated fiber group is representing a European flagship company in the clean industry.

Lenzing is currently the only producer of regenerated cellulosic fibers with a verified, science-based net-zero target. Lenzing is also proactively developing and promoting innovation to provide economically viable and scalable solutions to the global textile waste problem and accelerate the transition to a circular economy model.

A current example of Lenzing’s pioneering work in this field is the CELLFIL project, which was launched in 2024 and is co-funded by the EU with EUR 6.9 mn. As part of this project, Lenzing is working with the non-profit organization RTDS Group and 13 other partners from research and industry to promote the scaling of lyocell filaments.

Since 2021, Lenzing has been working with Swedish pulp producer Södra to jointly develop new processes for recycling used textiles on an industrial scale. The project was supported in 2023 as part of the LIFE 2022 program with a grant of EUR 10 mn from the EU.

Another example of Lenzing’s innovative strength is the project “Glacial Threads: From Forests to Future Textiles”, which combines glacier protection and textile recycling and will be presented at HANNOVER MESSE 2025.

Eastman, global specialty materials company and manufacturer of Naia™ Renew cellulosic fibers, unveiled the most comprehensive product application matrix of its Naia™ fiber brand at the China International Textile Fabrics and Accessories (Spring/Summer) Expo. Making its debut, the innovative “Naia™ On The Move” new blending solution concept offers a fresh take on active urban fashion, redefining comfort and versatility, and reinforcing Eastman’s commitment to driving sustainable innovation in the fashion industry.

Naia™ Renew is a sustainable circular fiber composed of 60% sustainably sourced wood pulp and 40% GRS-certified recycled* waste materials. Utilizing Eastman’s carbon renewal technology (CRT), this process breaks down hard-to-recycle waste material into basic molecules to make new cellulose acetate fibers without compromising quality. This innovation offers a scalable solution to two of the world’s most pressing environmental issues: waste pollution and raw material overconsumption.

At the expo, Eastman also highlighted Naia™ Renew staple fiber's application in denim, achieving a balance between comfort and sustainability in denim. Additionally, its use in woven woolen fabrics, ranging from structured shirts to tweed coats, showcases its versatility. The fiber’s integration into home textile fillings further embeds sustainability into everyday living, demonstrating its vast potential.

Five Years of Innovation: From China Debut to Global Expansion
“Since its initial successful adoption in the Chinese market in 2020, Naia™ staple fiber has embarked on a five-year journey of innovation and persistence. As a novel fiber, Naia™ staple has not only filled a market gap but has also become a key force in helping brands achieve their sustainability goals,” said Chad Doub, global segment leader of staple fibers for Eastman’s textiles division. “Over the past five years, Naia™ staple fiber applications have expanded from loungewear to casual T-shirts, knitwear, and beyond. At our booth, visitors discovered the latest applications in activewear, denim, woven fabrics, and home textile fillings – our most extensive showcase yet.”

It is getting exciting again in Cologne on 12 and 13 March for the cellulose fibres industry. Six new products have been nominated for the popular innovation award.

Every year, the conference organisator nova-Institute together with award sponsor GIG Karasek honours companies that impress with their creativity, technological progress and ecological impact. The aim of the award is not only to recognise the winners’ innovative products, but also to set an example for the courage to innovate.

The nominees’ presentations, the voting and the winner ceremony will take place on 12 March at the Cellulose Fibres Conference 2025. Participants of the conference can vote live for the three winners. More than 220 people are expected to attend.

The Nominees

Fibers365 (DE): Hemp365 – Agricultural Decorative and Carrier Material
The solution “hemp365” is characterised by the development of a cost-effective, plant-based decorative and carrier material through the chemical-free processing of a regional agricultural fibre and the use of resulting short fibres in a wet-laid process, allowing for a massive reduction in the amount of fossil based binders required for strength and functionality. The non fibre content is less than 7 % and is also made from biogenic and biodegradable material. Hemp365 is 100% natural and vegan. It has been designed for consumer (fashion) and industrial applications in cooperation with an automotive OEM.

Releaf Paper France (FR): Releaf Fiber – Eco-Friendly Paper from Urban Fallen Leaves
Releaf Paper France transforms urban fallen leaves into sustainable cellulose fibres, offering an eco-friendly alternative to traditional hardwood pulp. Using proprietary low-temperature extraction, high-quality fibres with excellent paper-forming properties are isolated. With a cellulose content of 32-48 % and properties similar to hardwood, RELEAF fibres are ideal for packaging materials like corrugated paper, boxes, and bags. This innovative process, which requires minimal water and non-aggressive solvents, aligns with circular economy principles, repurposing millions of tons of urban leaf waste annually and supporting global brands in achieving sustainable packaging solutions.

SA-Dynamics (DE): Cellulose Aerogel Textiles – Next-Generation Insulation Materials
Cellulose Aerogel Textiles are revolutionary insulation materials made from 100 % biodegradable cellulose aerogel fibres. These combine the flexibility and ease of processing of traditional fabrics with the superior thermal insulation properties of aerogels by utilising a novel aerogel fibre process. Lightweight, highly efficient, and compatible with conventional textile machinery, they provide a sustainable alternative to fossil-based and animal-derived insulation materials. Fully recyclable and free from microplastic emissions, Cellulose Aerogel Textiles set a new benchmark for circular economy solutions in the textile and construction industries. Initial functional demonstrators were developed through two projects, funded by Biotexfuture and RWTH Innovation, respectively.

Sci-Lume Labs (US): Bylon® – Renewable Circular Fibres from Agricultural Waste
Sci-Lume Labs makes Bylon®, a scalable, circular, biosynthetic fibre. Using highly efficient chemistries to valorise agricultural waste, Bylon® seamlessly integrates into every step of the global value chain – from raw material production through textile manufacturing. Bylon® is distinct from incumbent and next-gen materials because it is simultaneously bio-based; waste-derived; degradable; recyclable; downstream-compatible; and melt-spinnable. Bylon® also offers a unique performance profile by combining the mechanical properties and tunability of traditional synthetics with the moisture properties and circularity of natural fibres. By not requiring changes to the supply chain, Bylon® empowers the industry to reduce its environmental impact – without compromising on quality, performance, or cost.

TMG Automotive (PT): REFIBER – Sustainable Automotive Surface Material
Textile-based composite solutions are a growing trend in the automotive sector, especially for decorative and functional interior applications. Innovative plant-based leather demonstrates this trend, combining sustainability with advanced performance. Developed from a biopolymer matrix combined with cellulose waste, this material transforms waste into a premium, eco-friendly solution. Its textile backing and non-woven laminate backing are also made entirely from cellulose fibres, creating a fully integrated bio-based composite. Designed for car interiors and more, this lightweight, durable and aesthetically versatile material sets a new standard for sustainable design, while satisfying the industry’s growing demand for circular and renewable alternatives.

Uluu (AU): Replacing plastic in textiles with natural, seaweed-derived materials
Uluu is an Australian start-up set to replace plastics with natural polymers called PHAs. Uluu materials are made from a regenerative feedstock: farmed seaweed, thus ending reliance on fossil fuels and land crops. Uluu, in partnership with Deakin University, is developing textiles that perform like synthetic polyester but are truly biodegradable and biocompatible, thus eliminating persistent microplastic pollution in fashion. Importantly, Uluu materials are reusable, recyclable, and most importantly, compostable. They are naturally produced through a unique fermentation process that uses seaweed, saltwater microbes and seawater. Uluu pellets can be directly substituted for plastic (e.g., polyester, nylon) in existing melt spinning equipment, creating yarns that can be knitted or woven into textiles. In addition to fibre-grade pellets, Uluu is also producing other grades of pellets to replace plastics used in e.g., buttons, sunglasses, hair clips and packaging.

This year, Eastman and its innovative Naia™ cellulosic fibers have earned again the dark green shirt designation in the Canopy Hot Button Ranking and Report, underscoring the steadfast commitment to protecting ancient and endangered forests while driving innovation in Next Generation fiber solutions.

With “buttons” being used in the report as a measure of MMCF producers sustainability performance across seven critical categories, Eastman maintained a score of 30 buttons for the sustainable production of Naia™ cellulosic fibers. This recognition has been consistently reconfirmed since 2022, after Eastman’s first light green designation in 2019, reflecting their ongoing efforts to prioritize sustainable raw material sourcing, low-impact production processes, and fiber innovation that comes with a lighter impact on the planet.
The Naia™ Renew portfolio, including the Naia™ Renew ES, has also been a cornerstone of this success. Already available at scale, Naia™ Renew ES is created from a blend of 40% certified recycled waste materials, 20% certified recycled cellulose, and 40% sustainably sourced wood pulp. This innovative fiber has become a preferred choice for sustainability-driven brands like Reformation which has already launched its 2nd collection and is gaining increasing traction in retail markets worldwide.

By investing in cutting-edge technologies and industry collaboration, Eastman is redefining what is possible in sustainable fiber innovation. The company remains committed to advancing its mission of creating high-quality, eco-conscious solutions that support the well-being of the planet, industry workers, and consumers alike.

The Lectra Group company announced a new collaboration between TextileGenesis, the textile traceability platform and the Forest Stewardship Council (FSC®). It will enable the implementation, via the TextileGenesis platform, of new solutions to ensure the traceability of cellulose fibers from responsibly managed forests.

In fashion, many textiles such as viscose, lyocell and modal use man-made cellulose fibers. These fibers are themselves made from wood pulp, the production of which can contribute to deforestation.

Founded in 1994, the Forest Stewardship Council (FSC®) is an international NGO whose mission is to promote responsible forest management worldwide. In particular, the organization offers certification for products and raw materials which have been obtained from wood grown in responsibly managed forests, and comes from supply chains where social rights of workers, communities and indigenous peoples have been safeguarded.

Amit Gautam, founder and CEO of TextileGenesis, explains: "We've already been working with Man Made Cellulosic Fiber Producers for several years to facilitate, thanks to our blockchain-inspired technology, the traceability of fibers manufactured by the most virtuous producers, and we've integrated their analysis criteria into our platform. By also becoming an FSC® partner today, we're taking things a step further. This new collaboration will support companies in the traceability of FSC certified fibers and support the administration and data management of FSC Chain of Custody certification. All players in the value chain will benefit from increased transparency and much more reliable upstream data. Fashion brands will be able to demonstrate much more easily that their garments use textiles made from responsibly sourced man-made cellulose fibers."

Fabian Farkas, FSC International Chief Commercial Director, adds: “We are seeing a rapid increase in interest in FSC certification from the textile industry, marking a very positive trend. Through this collaboration with TextileGenesis, we aim to simplify the administrative part of FSC certification for companies within the textile supply chain by automating many required data processes. Our goal is to empower brands to identify opportunities for seamless progress in meeting their FSC procurement policies.”

Following the signature in October 2023 of a memorandum of understanding with the International Cotton Association (ICA) and the launch last January of two consortiums with footwear and leather players, and more recently the announcement of its partnership with the Aid by Trade Foundation (AbTF), the initiator of The Good Cashmere Standard® (GCS), TextileGenesis confirms, with this new collaboration with the FSC®, its central place in the ecosystem of players mobilizing for more sustainable and responsible fashion.

HeiQ AeoniQ Holding, a subsidiary of HeiQ Group, is appointing Julien Born as its CEO, leveraging his extensive executive leadership and profound textile industry expertise cultivated in prestigious organizations such as DuPont, KOCH Industries, and The LYCRA Company, where he served as CEO since 2021. Julien Born will champion the growth of the cellulosic filament fiber HeiQ AeoniQ™.

The HeiQ AeoniQ™ technology is poised for commercial production at the inaugural manufacturing facility in Portugal by the close of 2025. The just concluded €5M acquisition of land and buildings, within a 2-year project total investment of €80M, marks a pivotal milestone for the 15,000m2 facility in Maia, Porto. Situated strategically in Portugal's textile hub and a mere 20 minutes from a major commercial port, this facility is poised to catalyze the scale-up phase of the business, going from pilot manufacture to mass production when it wants to compete at full-scale on cost and performance with fossil fuel-based fibers.

HeiQ intends to consolidate the Group’s current and future activities in Portugal at the newly acquired site. This includes Shared Service Center functions as well as the Innovation Hub for the HeiQ Textile & Flooring business unit.

The recent addition of Julien Born to lead the charge follows the nomination of Robert van de Kerkhof to the HeiQ Board, a seasoned executive with extensive textile experience holding positions as CCO, CSO, Board member of Lenzing Plc, and Chairman of CIRFS, the European Man-Made Fibres Association. Robert will also serve as the Chairman of the HeiQ AeoniQ Holding Board.

HeiQ AeoniQ Holding, established as an independent subsidiary to attract new investors, value-chain partners, and brands, embarks on an ambitious multi-year scale-up strategy. This strategy involves integrating diverse sources of bio-derived feedstock and hyper-scaling cellulosic filament fiber production capacity over the next decade, targeting industries such as apparel, footwear, automotive, home textiles, and aeronautics.

As part of the "RUDOLSTÄDTER KUNSTSTOFFTAGE" series, the TITK - Thüringisches Institut für Textil- und Kunststoff-Forschung e.V. invites you to the symposium "All about cellulose: How we can use a native polymer for intelligent, innovative and sustainable products".

In their presentations, speakers from industry and research will highlight the potential and diverse applications of the sustainable platform polymer cellulose for clothing, hygiene and medical textiles, battery and storage technology or as a meltable material for 3D printing.
The conference language is English.

The conference is aimed at textile manufacturers and processors as well as materials scientists and SMEs from the industry in general. As in previous years, there will be the opportunity to visit the technical centres and laboratories of the business-oriented research institute.

Event details and registration options can be found under DATES.

Eastman Naia™ Renew cellulosic fiber received Global Recycled Standard (GRS) certification on December 13. This certifies Naia™ Renew recycled content, chain of custody, social and environmental practices, and chemical restrictions.

Textile Exchange, a global non-profit for sustainable change in the fashion and textile industry, manages the GRS certification process. Certification is achieved through an audit from independent third-party certifying body SCS Global Services and applies to the full supply chain and addresses traceability, environmental principles, social requirements, chemical content and labeling.

"We’re honored to add GRS certification to our list of Naia™ certifications that support our sustainability goals,” said Claudia de Witte, sustainability leader for Eastman textiles. “Third-party certifications help us build our brand trustworthiness. It’s our goal to make sustainable textiles available to all, and we do that by building trust with our customers and collaborators. This certification adds even more credibility to our fibers and our sustainability story, which we’re proud to share.”

In June 2023, Textile Exchange made an important announcement regarding its Alternative Volume Reconciliation (VR2) policy, which broadened the range of chemical recycling technologies eligible for mass balance. Notably, this expansion now encompasses gasification, the technical description of Eastman’s molecular recycling technology known as carbon renewal technology. Eastman collaborated with Textile Exchange and other stakeholders to educate the industry about the value and contribution of its molecular recycling technology. This policy update is critical for Eastman because it allows the company’s innovative material-to-material recycling technology to be audited for GRS certification.

Molecular recycling technologies at Eastman break waste down into its molecular building blocks allowing the materials to be used in new materials that are indistinguishable from non-recycled materials. By expanding the GRS to include gasification, the global standard now allows for a broader approach to making sustainable textiles accessible to everyone.

In recent years, the textiles industry has shifted toward circular materials to help tackle one of the largest challenges facing the planet: waste pollution, especially textile waste. Eastman molecular recycling is complementary to mechanical recycling and is a solution for hard-to-recycle waste material, including textiles, which are impacted by factors like fiber blends, chemicals and additives.

Naia™ Renew is produced from 60% sustainably sourced wood pulp and 40% GRS-certified* waste materials that would otherwise be destined for landfills through Eastman's patented molecular recycling technology. The certification verifies the processes of chemical recycling, concentrating, extrusion, and spinning of the undyed yarns and fibers.