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06.11.2023

Recap of GenovaJeans

Responsible innovation plays a leading role at GenovaJeans, the initiative dedicated to new-generation jeans GenovaJeans, the initiative held in Genoa from 5 to 8 October and dedicated to the new generation of jeans, set the premises for the creation of a community dedicated to this iconic, revolutionary and innovative garment.

30 prominent industry leaders, divided into three categories (heritage, new creatives and production chain) created a inspiring experience in historic venues in the heart of the city. Presented in-group exhibitions, they forged a circular journey from the design to the creation of jeans, from the ingredient to the final outfit, and vice versa.

Heritage brands, exploring the history, evolution and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included Blue Blanket Division, Blue Of A Kind, Diesel, IMIJT35020 By Canova, Incotex Blue Division, Mud Jeans, Pepe Jeans, Roy Roger's, Stefano Chiassai and Tela Genova.

Responsible innovation plays a leading role at GenovaJeans, the initiative dedicated to new-generation jeans GenovaJeans, the initiative held in Genoa from 5 to 8 October and dedicated to the new generation of jeans, set the premises for the creation of a community dedicated to this iconic, revolutionary and innovative garment.

30 prominent industry leaders, divided into three categories (heritage, new creatives and production chain) created a inspiring experience in historic venues in the heart of the city. Presented in-group exhibitions, they forged a circular journey from the design to the creation of jeans, from the ingredient to the final outfit, and vice versa.

Heritage brands, exploring the history, evolution and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included Blue Blanket Division, Blue Of A Kind, Diesel, IMIJT35020 By Canova, Incotex Blue Division, Mud Jeans, Pepe Jeans, Roy Roger's, Stefano Chiassai and Tela Genova.

The new creatives, a new generation of designers who have adopted innovative eco-design strategies to create smart jeans, were present inside Edificio Metelino in the Darsena area and included Andrea Grossi, Gilberto Calzolari, Gimmijeans, Jeanne Friot, Marcello Pipitone with Albiate 1830, Ksenia Schnaider, Patine, Regenesi, The Blue Suit with ROICA™ by Asahi Kasei and Zerobarracento.

The production chain, composed of companies in the supply and value chain, representing the major stages in the production process, were made up of Albiate 1830 - Albini Group, Cadica, Candiani Denim, Circulose®, Officina39, Pure Denim with Bemberg™ By Asahi Kasei, Soko, Tencel™, Tonello, YKK Italia and were housed inside the Ex Oratorio di San Tommaso.

The responsible innovation, ethics and transparency adopted by each company taking part in the circular journey of GenovaJeans were explained through a QR code powered by C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) that provided information on the garments, their composition, production phases and company values.

More information:
GenovaJeans Denim jeans production
Source:

GenovaJeans / GB Network Marketing & Communication Srl.

20.01.2023

Third edition of the project "CirculART"

Art meets sustainable fashion in the third edition of the project "CirculART", the initiative that sees companies, artists and fashion designers working together with Cittadellarte - Fondazione Pistoletto, showing how new balanced forms of production, design and sharing can be explored through a careful choice of materials and of sustainable supply chains. Three key concepts underpin the circularity of sustainable fashion and therefore this project: Reduce - reducing the consumption of raw materials, Reuse - reuse of raw materials, Recycling - regeneration.

The project CirculART is conceived and developed in collaboration between Fashion B.E.S.T. and UNIDEE Residency Programs, and led by the Foundation's team of curators.

Art meets sustainable fashion in the third edition of the project "CirculART", the initiative that sees companies, artists and fashion designers working together with Cittadellarte - Fondazione Pistoletto, showing how new balanced forms of production, design and sharing can be explored through a careful choice of materials and of sustainable supply chains. Three key concepts underpin the circularity of sustainable fashion and therefore this project: Reduce - reducing the consumption of raw materials, Reuse - reuse of raw materials, Recycling - regeneration.

The project CirculART is conceived and developed in collaboration between Fashion B.E.S.T. and UNIDEE Residency Programs, and led by the Foundation's team of curators.

Fashion B.E.S.T. - Better Ethical Sustainable Think-Tank, Cittadellarte - Fondazione Pistoletto’ sustainable fashion office, was created by artist Michelangelo Pistoletto and Franca Sozzani. Since 2009, B.E.S.T. has been working on the development of sustainability in the textile sector, to lead to a contamination between art, which assumes social responsibility, and the world of fashion, which is looking to define a new ethical and sustainable model.

CirculART proposes a new link between fashion and art, engaging both in a conscious and innovative combination of sustainability, sensitivity, beauty and union. The project links territory and production factories, bringing together actors from the different sectors making up the textile supply chain that work on the basis of a circular economy with companies that have chosen to embrace the ideal of sustainability and develop an innovative business model.

The protagonists of this year’s edition are two international artists and two international fashion designers, selected through an open call launched by Cittadellarte: Augustina Bottoni, Lucia Chain, Huge Sillytoe and Rebecca Sforzani, young talents called upon to create a work with fabrics produced by partner companies, focusing on dialogue and on the enhancement of the textile industry production chain.

In early 2023, the programme will give the four selected artists the opportunity to visit and work actively with the partner companies that have joined the initiative.
These are: Achille Pinto S.p.a, manufacturer of textiles and textile accessories for the main international fashion brands; Albini Group, Europe's largest manufacturer of cotton fabrics for shirts; Erica Industria Tessile, a leading company in the creation of textile prints, original and customised designs; Filatura Astro, eco-sustainable regenerated yarns; G2B S.r.l., a chemical and environmental analysis laboratory working with vertical cultivation from which indigo is obtained; Lampo by Ditta Giovanni Lanfranchi S.p.A., leader in the creation and production of zips for fashion; Lanificio Fratelli Cerruti, a Biella-based weaver for haute couture; Lenzing, world leader in the production of fabrics made from fibres derived from renewable wood raw material; Milior, a producer of high quality fabrics; Officina +39 – Chemistry plus creativity, a chemical company with thirty years' experience dedicated to research and chemical application in textiles; Tessuti di Sondrio, a factory inspired by the century-old local textile tradition of processing cotton, linen, hemp and wool; Tintoria Emiliana, garment-dyed production and sustainable practices; Zegna Baruffa Lane Borgosesia, a manufacturer of 100% Made in Italy fine combed and carded yarns.

 

Source:

Officina +39 / Menabò Group srl

(c) Officina39
Juan Manuel Gomez, Officina39 Creative Leader
18.11.2022

Officina39 with SS24 collection at Denimsandjeans in Tokyo

The philosophy guiding Officina39's innovation and development ranges fluidly between exploration of color, denim heritage and artistic expression, but has sustainability and the search for environmentally friendly chemical solutions for the fashion industry as its cornerstones. This is the core vision that accompanied the Italian company, when presenting its latest technologies and collaborations at Denimsandjeans in Tokyo from November 1-2.

Denim & Art
Juan Manuel Gomez, Officina39 Creative Leader, represents the company’s multidisciplinary approach and combines artistic expression with a thorough technical experience. His explorations were drawn on the Denim Art Wall at the fair. Furthermore, in the interactive seminar “Art & Denim As A Process Of Repetition” he explained that there is a constant act of repetition as automatic drawing or pictorial act in the processes of the textile industry.

The SS24 collection
The Multicolor Denim Dreaming collection is a combination of several Officina39’s sustainable key technologies:

The philosophy guiding Officina39's innovation and development ranges fluidly between exploration of color, denim heritage and artistic expression, but has sustainability and the search for environmentally friendly chemical solutions for the fashion industry as its cornerstones. This is the core vision that accompanied the Italian company, when presenting its latest technologies and collaborations at Denimsandjeans in Tokyo from November 1-2.

Denim & Art
Juan Manuel Gomez, Officina39 Creative Leader, represents the company’s multidisciplinary approach and combines artistic expression with a thorough technical experience. His explorations were drawn on the Denim Art Wall at the fair. Furthermore, in the interactive seminar “Art & Denim As A Process Of Repetition” he explained that there is a constant act of repetition as automatic drawing or pictorial act in the processes of the textile industry.

The SS24 collection
The Multicolor Denim Dreaming collection is a combination of several Officina39’s sustainable key technologies:

  • Nebudye D: a wide range of fresh colors to obtain a unique dyeing effect in nebulization/fog system machinery and can be discharged in a creative way with Oz-One Powder, an advanced product to give garments a bleached yet eco-friendly treatment, and Remover IND/J-N, Officina39’s solution to replace the use of Potassium Permanganate (PP) on denim and obtain a worn and distressed vintage look.
  • Novantic series: a combination of selected dyestuffs with a special mordanting agent suitable to obtain surface dyeing to provide vintage or old look effects.
  • Recycrom™: a patented dyestuffs range obtained through a cutting-edge upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing applications. Its sustainable and revolutionary powders assure a whole universe of denim effects: from classic authentic vintage to acid wash look (Eco Marble), from printed effect (Indigo Replica) to worn and distressed vintage look (Recycrom™ Dirty).
  • Just One Step Process: an innovation that saves time, energy, space and of course water, by combining several phases of the Aqualess Mission at the same time: a raw garment enters the machine and a garment with a basic vintage effect comes out ready to be dried, already treated, bleached and softened.
  • Remover Activator: a technology that in combination with PP replacement products creates in one step general bleaching, localized corrosion and highlights effects on jeans.
Source:

Officina39 / Menabò Group srl

Photo: Officina39
27.10.2022

Dyeing for good: Officina39 part of design events in Amsterdam

The Italian company offers its dyeing technology for practical and theoretical design explorations at the Fashion For Good Museum in Amsterdam.

On Saturday October 22nd in Amsterdam, Andrea Venier, Officina39 Managing Director, took part in the Denim & Dyeing seminar to talk about Recycrom™, the patented revolutionary and sustainable dyestuffs range obtained through an innovative upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing applications.

The seminar was organized inside the Fashion For Good Museum by the Stichting Textielcommissie Nederland, together with a Design Challenge to which took part a selection of young designers who have explored Recycrom™’s colorful potential in their creations. The winning designs are exposed in a 2-week pop-up show at Fashion For Good Museum.

The Museum is also hosting the “Knowing Cotton Otherwise” exhibition, that highlights the relationship between cotton and the fashion industry, the role of cotton in an increasingly intertwined web of global cultures, and the sustainable innovations driving its circular transformation.

The Italian company offers its dyeing technology for practical and theoretical design explorations at the Fashion For Good Museum in Amsterdam.

On Saturday October 22nd in Amsterdam, Andrea Venier, Officina39 Managing Director, took part in the Denim & Dyeing seminar to talk about Recycrom™, the patented revolutionary and sustainable dyestuffs range obtained through an innovative upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing applications.

The seminar was organized inside the Fashion For Good Museum by the Stichting Textielcommissie Nederland, together with a Design Challenge to which took part a selection of young designers who have explored Recycrom™’s colorful potential in their creations. The winning designs are exposed in a 2-week pop-up show at Fashion For Good Museum.

The Museum is also hosting the “Knowing Cotton Otherwise” exhibition, that highlights the relationship between cotton and the fashion industry, the role of cotton in an increasingly intertwined web of global cultures, and the sustainable innovations driving its circular transformation.

Innovative solutions from Fashion for Good Innovators Oritain and Officina39, which tackle some of the challenging aspects of cotton’s production such as origin and traceability, dyeing and water use, are also used by the artists in their installations. Three of them have been inspired by the ecofriendly dyeing potential of Recycrom™: the protagonist of the meeting between art and fashion, sustainability and design, past, present and future of the industry. The first artist that has challenged herself is Caithlin Courtney Chong, who has realized an artwork installation with Recycrom™ in the print room, and a suggestive installation dedicated to Officina39’s sustainable dyestuffs.

Source:

Officina39

(c) Officina39
08.06.2022

Offina39 attends Denimsandjeans India

  • Officina39’s Trustainable™ collection FW 23: key innovation highlights.
  • The Trustainable™ collection FW 23 presents SMART 03 and Aqualess Fade

Officina39 is attending the fourth edition of Denimsandjeans India in Bangalore (8-9 June 2022). As the show displays the GREENABLE (green and comfortable) aspects of denim, Officina39 did want to have missed the opportunity to show its latest technologies included in the Trustainable™collection FW23.

For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that
have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03, which assures more final bluish indigo shades than the other boosters on the market, activating the
reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

  • Officina39’s Trustainable™ collection FW 23: key innovation highlights.
  • The Trustainable™ collection FW 23 presents SMART 03 and Aqualess Fade

Officina39 is attending the fourth edition of Denimsandjeans India in Bangalore (8-9 June 2022). As the show displays the GREENABLE (green and comfortable) aspects of denim, Officina39 did want to have missed the opportunity to show its latest technologies included in the Trustainable™collection FW23.

For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that
have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03, which assures more final bluish indigo shades than the other boosters on the market, activating the
reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

The new collection also marks the debut of Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which reduces resource consumption and environmental impact.

This newest innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects. Specifically, this last revolutionizing product has recently marked an important achievement which adds to the company’s sustainable credentials: Officina39 in fact stands out as the first and only player to receive, for its Aqualess Aged, the DeniSafe® certification of enzyme product(s) by Novozymes for safe production and safe use through dry application.

More information:
Officina+39 Officina39
Source:

Officina39

(c) Officina39
18.05.2022

Officina39 with Trustainable™ collection FW 23 at Denim Première Vision

The Italian company presented its newest innovations and synergies, among the introduction of SMART O3, a new Ozone Booster improving the bleaching on indigo, and the educational experience Circular Explorations: Recipe for Change, in collaboration with Adriana Galijasevic’s Cocircular Lab at Denim Première Vision.

The Trustainable™ collection FW 23 presents the SMART 03
For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03,
which assures more final bluish indigo shades, activating the reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

The Italian company presented its newest innovations and synergies, among the introduction of SMART O3, a new Ozone Booster improving the bleaching on indigo, and the educational experience Circular Explorations: Recipe for Change, in collaboration with Adriana Galijasevic’s Cocircular Lab at Denim Première Vision.

The Trustainable™ collection FW 23 presents the SMART 03
For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03,
which assures more final bluish indigo shades, activating the reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

Less water, plus sustainability, empowered result
The new collection also marks the debut of Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which reduces resource consumption and environmental impact. This newest innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Officina39 and Adriana Galijasevic join forces
Circular Explorations: Recipe for Change is the collaborative and educational project developed by Officina39 and Adriana Galijasevic’s Cocircular Lab, showcasing the use of waste as a resource and prolonging the life of the garment through color. Several brands (C.P. Company, Tommy for Life/PVH Corp., Organic Basics, Asics, Lenzing and Camo) donated overstock garments as well as second-grade production or damaged, unsold pieces to be updated with newly developed applications made with Officina39’s Recycrom™, patented dyestuffs range made from textile waste.

Source:

Officina39 / Menabò Group srl

(c) Officina39
10.05.2022

Officina39 returns to Bangladesh Denim Expo with latest sustainable developments

Officina39 will attend the Bangladesh Denim Expo in Dhaka on 10-11 May, a new edition after a two-year break, characterized by a focus on sustainability and the central theme "Beyond Business".

Officina39 has been committed for years to the reconversion of the sector’s technologies to an environmental point of view: this attitude is expressed in its latest Trustainable™ collection FW 23, based on the approach of honesty, transparency and social responsibility that drives the company. Officina39 will present Aqualess Fade, a technology just recently presented at Kingpins that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

Officina39 will attend the Bangladesh Denim Expo in Dhaka on 10-11 May, a new edition after a two-year break, characterized by a focus on sustainability and the central theme "Beyond Business".

Officina39 has been committed for years to the reconversion of the sector’s technologies to an environmental point of view: this attitude is expressed in its latest Trustainable™ collection FW 23, based on the approach of honesty, transparency and social responsibility that drives the company. Officina39 will present Aqualess Fade, a technology just recently presented at Kingpins that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

Aqualess Fade completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects. Specifically, this last revolutionizing product has recently marked an important achievement which adds to the company’s sustainable credentials: Officina39 received, for its Aqualess Aged, the DeniSafe® certification of enzyme product(s) by Novozymes for safe production and safe use through dry application.

Bangladesh Denim Expo is also ideal for presenting the results of The Circle Book 2, the second chapter of a collective project gathering ten high-profile players of the textile supply chain. Officina39’s Recycrom™ technology and the expertise of Meidea, Lenzing, Tejidos Rojo, Calik Denim, Ribbontex, Spring85, Dr. Bock Industries, Crafil and RGT have merged together on the development of CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials: a practical demonstration of how the fashion industry can improve considering social and environmental impacts and goals.

Source:

Officina39 / Menabò Group srl

(c) Officina39
22.04.2022

Officina39 and Adriana Galijasevic’s Cocircular Lab present “Circular Explorations: Recipe for Change”

This collaborative and educational project showcases the use of waste as a resource and prolonging the life of the garment through color. It came to life thanks to key brands who donated items that were then transformed by Officina39’s Recycrom™ applications into a renewed head-to-toe look that was then displayed as an art installation.

What’s the Recipe for change? For Officina39 and Adriana Galijasevic’s Cocircular Lab, this question gives shape to the collaborative and educational project Circular Explorations, specially presented at Amsterdam Denim Days Festival on April 22-23.

Sharing ground values and a common view on the fashion of tomorrow, Officina39, Italian based Chemistry plus Creativity company for the textile sector, joined hands with Adriana Galijasevic’s Cocircular Lab and influential brands to celebrate the importance of an ongoing commitment towards circularity.

This collaborative and educational project showcases the use of waste as a resource and prolonging the life of the garment through color. It came to life thanks to key brands who donated items that were then transformed by Officina39’s Recycrom™ applications into a renewed head-to-toe look that was then displayed as an art installation.

What’s the Recipe for change? For Officina39 and Adriana Galijasevic’s Cocircular Lab, this question gives shape to the collaborative and educational project Circular Explorations, specially presented at Amsterdam Denim Days Festival on April 22-23.

Sharing ground values and a common view on the fashion of tomorrow, Officina39, Italian based Chemistry plus Creativity company for the textile sector, joined hands with Adriana Galijasevic’s Cocircular Lab and influential brands to celebrate the importance of an ongoing commitment towards circularity.

Several donated items – overstock, second-grade production or damaged, unsold pieces – were updated with newly developed applications made with Officina39’s Recycrom™, the one-of-a-kind, patented dyestuffs range made from textile waste. This Circular Explorations capsule is displayed at Denim Days Festival as an art installation, not only to dress people but also to get them acquainted with circularity because they are an important player in closing the loop.

The Recipe for change that emerges from this color research is based on important values and keywords:

  • Consciousness – awareness of oneself and one's surroundings
  • Courage – the mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty.
  • Creativity – the power to imagine and produce new possibilities.
  • Connection – a relationship in which a person or thing is linked or associated with something else, the act or state of connecting.
  • Collaboration – the act of working together for a common goal.

Combined together, they produce CHANGE, which is a driving force for a better tomorrow.

This collaborative and innovative project that addresses circularity is also in direct support of United Nations Sustainable Development Goals, in particular number 12-Responsible Consumption and Production, number 9-Industry innovation & Infrastructure and number 17-Partnership for the Goals.

Source:

Officina39 / Menabò

(c) Officina+39
20.04.2022

Officina39 presents Trustainable™ collection FW 23 at Kingpins

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Traditional systems usually use about 52 liters of water for a pair of jeans, while Officina39’s cutting-edge technology employs only 12.5 liters without affecting the quality of the final product. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects.

“In our field, the word “less” is to be found pretty much everywhere you look: less water, less energy, less impact and the list goes on. So I asked myself if we could work on implementing the word “plus” in this collection.” stated Stefano Parrotta, Officina39 Technical Manager. “And the answer, of course, was yes: we thought of all the ways in which the idea of more (plus) best represents what we do – more passion, more creativity, more collaboration, more inspiration, more Officina39. I think it is important to look for what the industry needs more of and the word “plus” perfectly embodies that!”

Source:

Officina+39