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31.10.2022

Cinte Techtextil China announces exhibitors for December Edition

From 7 – 9 December 2022, Cinte Techtextil China will welcome visitors sourcing solutions for 12 application areas of technical textiles and nonwovens at the National Exhibition and Convention Center in Shanghai.

A number of countries and regions are represented at the fair’s International Zone, with companies from Austria, Belgium, France, Germany, Hong Kong, Italy, the Netherlands, Spain, Sweden, Switzerland, Taiwan, and the US. Standout international exhibitors include:

From 7 – 9 December 2022, Cinte Techtextil China will welcome visitors sourcing solutions for 12 application areas of technical textiles and nonwovens at the National Exhibition and Convention Center in Shanghai.

A number of countries and regions are represented at the fair’s International Zone, with companies from Austria, Belgium, France, Germany, Hong Kong, Italy, the Netherlands, Spain, Sweden, Switzerland, Taiwan, and the US. Standout international exhibitors include:

  • TESTEX, an international, independent Swiss institute which specialises in the testing and certification of textile and leather products. The organisation is a founding member and official representative of the OEKO-TEX® Association, and will present their certification services at the fairground.
  • Cotton Council International (CCI) is a non-profit trade association that promotes US cotton fibre and manufactured cotton products, with their COTTON USA™ Mark. At this year’s fair they will showcase cotton spunlace fabric, wipes, kitchen tissues, facial masks, cosmetic removers, and more, with their products particularly applicable to Agrotech, Clothtech, Medtech, and Sporttech.
  • Graf + Cie AG is a subsidiary of the Rieter Group, and a leading supplier of clothing for carding and combs for combing machines in the short- and long-staple spinning industry. This year, the Swiss company will showcase stationary flats, and metallic card clothing for roller cards.
  • At the returning German Pavilion, buyers can source sought-after technical textiles and nonwovens that are renowned for their quality. The companies and expertise on display at this pavilion are endorsed by the Federal Republic of Germany, with several exhibitors highlighted below:
  • Brückner Textile Technologies GmbH & Co KG has developed machinery for the textile industry since 1949. Today, the company offers complete line systems for the dry finishing of both woven and knitted fabric, as well as for technical textiles, glass fibres, and floor coverings.
  • Perlon (Zhejiang) Co Ltd is part of a global group of companies that specialises in the manufacture of synthetic filaments, with factories in China, Germany, Poland, and the US. Their products have a diverse range of potential uses, largely categorised in the Agrotech and Indutech application areas.
  • IBENA Textilwerke GmbH produces various functional fabrics for Protech. At the fair, the company will be showcasing insulative, flame retardant (FR) textiles for firefighting and search & rescue services. Developed with DuPont™ aramid material, their FR properties will not diminish after washing or repeated use.

This year’s fair also sees the return of the Taiwan Zone. With support from the Taiwan Nonwoven Fabrics Industry Association, the area will showcase a range of industry leading nonwoven products and services, by brands such as KNH Enterprise, Nan Liu Enterprise, Unique Pretty Ind, and Web-Pro Corporation.

As a world’s largest manufacturer of technical textiles, China is home to a vast array of companies responsible for innovative products. Some domestic exhibitors to look out for are:

  • CTA Hi-Textiles Co Ltd, a high-tech enterprise controlled by China Textile Science Research Institute. In recent years, the company has developed several new textile composite materials, and their products are widely used in sectors such as national defence, policing and public security, medical protection, and engineering and manufacturing.
  • Sateri is one of the world’s largest producers of viscose fibre, with an annual capacity of 1.8 million metric tonnes. At their mills, they make yarn and fibre products applicable to sectors such as beauty, hygiene and personal care, medical, wipes, and protective wear.

To help international buyers stay connected with the Chinese market, Match Plus, the fair’s online business matching platform, will support foreign buyers achieve their sourcing goals despite travel limitations. Further information on Match Plus will be available at a later stage.

The fair’s product categories cover 12 application areas, which comprehensively span a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw materials providers to finished fabrics, chemicals and other solutions.

19.10.2022

U.S. Cotton Trust Protocol begrüßt Ralph Lauren als neues Mitglied

Das U.S. Cotton Trust Protocol freut sich, die Ralph Lauren Corporation als neues Mitglied begrüßen zu dürfen und sie in ihren Bemühungen sowie Nachhaltigkeitspraktiken zu unterstützen.

Basierend auf dem Konzept zeitloser Mode hat Ralph Lauren in seiner Global Citizenship and Sustainability strategy, Timeless by Design, das Engagement des Unternehmens für dauerhafte positive Auswirkungen auf den Planeten und seine verschiedenen Interessensgruppen in drei Säulen dargelegt: einen bewussten Kreationsprozess, Umweltschutz sowie die Förderung besserer Lebensbedingungen. In Orientierung an Timeless by Design arbeitet Ralph Lauren daran, die Bodengesundheit zu erhöhen – durch Programme, die regenerative Praktiken sowie eine genaue Messung der jeweiligen Auswirkungen fördern.

Das U.S. Cotton Trust Protocol freut sich, die Ralph Lauren Corporation als neues Mitglied begrüßen zu dürfen und sie in ihren Bemühungen sowie Nachhaltigkeitspraktiken zu unterstützen.

Basierend auf dem Konzept zeitloser Mode hat Ralph Lauren in seiner Global Citizenship and Sustainability strategy, Timeless by Design, das Engagement des Unternehmens für dauerhafte positive Auswirkungen auf den Planeten und seine verschiedenen Interessensgruppen in drei Säulen dargelegt: einen bewussten Kreationsprozess, Umweltschutz sowie die Förderung besserer Lebensbedingungen. In Orientierung an Timeless by Design arbeitet Ralph Lauren daran, die Bodengesundheit zu erhöhen – durch Programme, die regenerative Praktiken sowie eine genaue Messung der jeweiligen Auswirkungen fördern.

„Baumwolle macht mehr als drei Viertel unseres gesamten Materialverbrauchs aus, und wir haben uns verpflichtet, bis 2025 sicherzustellen, dass diese zentrale Faser in unserem Portfolio vollständig aus nachhaltigen Quellen stammt. Dieses ehrgeizige Ziel erfordert die Zusammenarbeit und Partnerschaft mit Organisationen wie dem Trust Protocol, mit dem wir daran arbeiten, nachhaltige Baumwolle weiter voranzutreiben – in unserem Unternehmen sowie in der gesamten Branche“, sagt Katie Ioanilli, Chief Global Impact & Communications Officer bei Ralph Lauren.

Das Trust Protocol setzt sich als Nachhaltigkeitsinitiative für eine kontinuierliche Verbesserung in sechs Nachhaltigkeitsbereichen ein: Landnutzung, Bodenkohlenstoff, Wassermanagement, Bodenverlust, Treibhausgasemissionen und Energieeffizienz. Das Trust Protocol integriert diese Nachhaltigkeitskriterien aus der Fieldprint®-Plattform von Field to Market und ermöglicht registrierten Landwirten, die Umweltauswirkungen ihres Betriebs zu messen und Möglichkeiten für kontinuierliche Verbesserungen zu erkennen. Gleichzeitig bekommen Marken und Einzelhändler die Möglichkeit, über aggregierte, von Control Union Certifications geprüfte Daten zum Thema Nachhaltigkeit zu berichten.

Source:

U.S. Cotton Trust Protocol / Hill+Knowlton Strategies GmbH 

Photo: Mark Stebnicki, pexels
16.08.2022

USDA presents new study of Chinese Cotton Textile Industry

  • Growing geographic separation between cotton production and textile manufacturing since the 1990s

The United States Department of Agriculture (USDA) released a comprehensive study about Chinese cotton in August 2022. The authors, Fred Gale and Eric Davis, concentrate on textiles, imports and Xinjiang.

China is the world’s largest textile manufacturer and the largest cotton consumer, but changes in China’s economy are reshaping the geography of its cotton-textile sector. Nearly all of China’s cotton is produced in the Xinjiang Uyghur Autonomous Region (XUAR), also known more simply as Xinjiang.

  • Growing geographic separation between cotton production and textile manufacturing since the 1990s

The United States Department of Agriculture (USDA) released a comprehensive study about Chinese cotton in August 2022. The authors, Fred Gale and Eric Davis, concentrate on textiles, imports and Xinjiang.

China is the world’s largest textile manufacturer and the largest cotton consumer, but changes in China’s economy are reshaping the geography of its cotton-textile sector. Nearly all of China’s cotton is produced in the Xinjiang Uyghur Autonomous Region (XUAR), also known more simply as Xinjiang.

Their study reviewed the regional patterns of China’s cotton textile industry development and identified growing geographic separation between cotton production and textile manufacturing since the 1990s using data from Chinese sources. The study investigated spatial patterns of demand for imported cotton by analyzing lists of Chinese companies applying for a share of the import quota from 2016 to 2022. Multiple regression analysis was used to control for potentially confounding influences when investigating whether companies in coastal provinces were more likely to use imported cotton than similarly sized companies in other regions.

Textile manufacturers — the main consumers of cotton — are concentrated in coastal and central regions where the share of China’s cotton production fell from over 50 percent to 10 percent during 2011–21. These geographic changes are a factor influencing global trade in cotton and textiles. Additionally, the use of forced labor in Xinjiang attracted more attention to the industry, prompting the United States and other countries to ban products produced in the region.

This study reviews the economic, geographic, and policy factors reshaping the industry and influencing the global trade of cotton and textile products. The study also examines data on Chinese companies applying for a share of China’s cotton import quota to gain insight about the demand for imported cotton.

China became the world’s largest producer, consumer, and importer of cotton soon after joining the World Trade Organization (WTO) in 2001. Despite adopting a tariff-rate quota (TRQ) system for cotton imports and issuing supplemental quotas in most years, the large number of cotton goods manufacturers that request shares of the quota suggests demand for imported cotton exceeds  the quota.

While the TRQ was intended to protect China’s cotton farmers, many farmers abandoned the labor-intensive crop as wages rose rapidly in many other industries and other crops produced higher returns. In response, officials encouraged cotton production in the relatively remote region of Xinjiang to prevent China from becoming reliant on imported cotton. Xinjiang growers receive a subsidy payment for cotton, and subsidies for machinery and seeds. A transportation subsidy induces textile manufacturers in eastern and central regions to purchase cotton from Xinjiang, which is about 2,200 to 2,900 miles from most of the country’s textile manufacturers. Financial support and other incentives encourage manufacturers to shift operations to Xinjiang.

Textile manufacturers in China are highly interested in importing cotton due to its lower price and quality. China imports about 20 percent of its cotton, and the United States is a chief exporter of cotton to China. While imported cotton is used in all provinces, manufacturers near the eastern seaboard show a greater propensity for imports. Nevertheless, in all regions, domestic cotton has the largest share of mill use.

Between 2016 and 2022, 1,581 companies applied for a share of the TRQ, and 265 companies applied in all 7 years. Most of these companies also applied for supplemental quotas issued with slightly higher tariffs. This large number of applicants suggests that imports could be even greater if quotas did not limit them. The operation of the quota application process is not public information, but data submitted by applicants suggests access to imported cotton is uneven. About 14 percent of applicants said imported cotton comprised over half of the cotton they used. Another 20 percent of companies requesting import quota did not use any imported cotton, suggesting that many applicants are unable to import. Textile manufacturers coped with limits on cotton imports by increasing their use of synthetic, chemical-based fibers or by importing cotton yarn. From 2000 to 2020, China’s yarn imports doubled from under 1 million metric tons to around 2 million metric tons with Vietnam supplying about 45 percent of that total in 2020.

The number of textile manufacturers in Xinjiang applying for a share of the cotton import quota rose from 37 to 68 between 2016 and 2022. However, imports constituted less than 2 percent of  the cotton Xinjiang applicants reported using—and 66 percent of them reported using no imported cotton—suggesting that applications from Xinjiang textile companies were often denied.
Analysis found that applicants in coastal provinces used more imported cotton than similarly sized applicants in other regions. Each location of a multi-plant company must apply separately for tariff-rate quotas. Textile manufacturers in Xinjiang that requested a share of the import quota included branches of some of China’s largest textile companies, but the analysis found that Xinjiang applicants used less imported cotton than similar manufacturing plants located in other regions. China’s role as a cotton importer appears to have peaked, while other countries are increasing their share of imports.

USDA baseline projections suggest that by 2030 Vietnam, Pakistan, Indonesia, Bangladesh, and Turkey will together account for 47 percent of the world’s cotton imports while China will only account for 24 percent. The study cam be downloaded from the USDA website.

More information:
cotton Cotton USA China Xinjiang
13.07.2022

Cotton Market Fundamentals & Price Outlook – July 22

SUPPLY, DEMAND, & TRADE
The latest USDA report featured reductions to figures for both world production and mill-use for both the 2021/22 and 2022/23 crop years.  For 2021/22, the global production estimate was lowered -0.7 million bales (to 116.2 million) and global consumption was lowered -1.9 million bales (to 119.8 million).  For 2022/23, the global production forecast was lowered -1.2 million bales (to 120.7 million) and global consumption was lowered -1.6 million bales (to 119.9 million).

With the decreases in use exceeding the declines in production, figures for global ending stocks increased.  For 2021/22, the projection rose +1.1 million bales (to 84.0 million).  For 2022/23, the forecast increased +1.6 million bales (to 84.3 million).

At the country-level, the largest changes to 2021/22 production were for Brazil (-400,000 bales to 12.3 million) and Uzbekistan (-100,00 bales to 2.7 million).  The largest changes for the 2022/23 harvest were for the U.S. (-1.0 million bales to 15.5 million) and Brazil (-200,000 bales to 13.0 million).

SUPPLY, DEMAND, & TRADE
The latest USDA report featured reductions to figures for both world production and mill-use for both the 2021/22 and 2022/23 crop years.  For 2021/22, the global production estimate was lowered -0.7 million bales (to 116.2 million) and global consumption was lowered -1.9 million bales (to 119.8 million).  For 2022/23, the global production forecast was lowered -1.2 million bales (to 120.7 million) and global consumption was lowered -1.6 million bales (to 119.9 million).

With the decreases in use exceeding the declines in production, figures for global ending stocks increased.  For 2021/22, the projection rose +1.1 million bales (to 84.0 million).  For 2022/23, the forecast increased +1.6 million bales (to 84.3 million).

At the country-level, the largest changes to 2021/22 production were for Brazil (-400,000 bales to 12.3 million) and Uzbekistan (-100,00 bales to 2.7 million).  The largest changes for the 2022/23 harvest were for the U.S. (-1.0 million bales to 15.5 million) and Brazil (-200,000 bales to 13.0 million).

It may be notable that there were no upward country-level revisions for mill-use in either 2021/22 or 2022/23.  The largest revisions for 2021/22 included those for China (-1.0 million to 37.0 million), Vietnam (-400,000 bales to 6.9 million), Bangladesh (-300,000 to 8.0 million), Pakistan (-100,000 bales to 10.9 million), and Uzbekistan (-100,000 bales to 2.7 million).  For 2022/23, consumption estimates were lowered for China (-500,000 bales to 37.5 million), India (-500,000 bales to 25.0 million), Bangladesh (-300,000 bales to 8.6 million), and Vietnam (-300,000 bales to 7.1 million).
The global trade forecast for 2022/23 was lowered -1.1 million bales (to 46.4 million).  The most significant changes on the import side included those for China (-500,000 bales to 10.0 million), Bangladesh (-300,000 bales to 8.5 million), and Vietnam (-300,000 bales to 7.2 million).  On the export side, the largest updates included those for the U.S. (-500,000 bales to 14.0 million) and Australia (+300,000 bales to 6.0 million).
 
PRICE OUTLOOK
Recent volatility was not limited to the cotton market.  A wide range of commodities lost significant value in June.  Between June 9th and July 5th (dates chosen unsystematically to describe the magnitude of declines), cotton fell -25% (NY/ICE December futures), corn fell -19% (Chicago Board of Trade, December contract), soybeans fell -17% (Chicago Board of Trade, November contract), wheat fell -25% (Chicago Board of Trade, December contract), copper fell -20% (London Metal Exchange, nearby), and Brent crude oil fell -12% (ICE, nearby).

The breadth of losses throughout the commodity sector suggests a sea change in investor sentiment for the entire category.  The effects of inflation, the withdrawal of stimulus, rising interest rates, and concerns about a possible recession could all be reasons explaining a reversal of speculative bets, and all could be contributors to the losses.  While the macroeconomic environment can be expected to continue to weigh on prices, there are also supportive forces for the market that are specific to cotton.

The current USDA forecast for U.S. cotton production is 15.5 million bales, and it may get smaller over time because of the severe drought in West Texas.  The current harvest figure is two million bales lower than the 2021/22 number and is equal to the five-year average for U.S. cotton exports (2017/18-2021/22).  On top of exports, the U.S. will need to supply domestic mills with 2.5 million bales.  The last time the U.S. had a severely drought-impacted crop (2020/21), the harvest was only 14.6 million bales.  In that crop year, the U.S. was able to export more than it grew because it had accumulated stocks in the previous year.  The U.S. is coming into the 2022/23 crop year with low stocks.  This suggests U.S. shipments may have been rationed.  Since the U.S. is the world’s largest exporter, this may lend some support to prices internationally.

More information:
cotton Cotton USA Cotton Inc.
Source:

Cotton Incorporated

CCI Cotton USA (c) CCI Cotton USA
22.02.2018

Unterstützung der US-Baumwollindustrie für COTTON USA

22. Februar 2018 – Zehn amerikanische Baumwollorganisationen haben dem Cotton Council International (CCI), für das Jahr 2018 die Unterstützungder Industrie für COTTON USA Aktivitäten zur Steigerung der Nachfrage für USA Baumwolle zugesagt. CCI ist der Exportförderungsarm des National Cotton Council (NCC) mit Hauptsitz in Washington, D.C.

„Unsere Farmer sind überzeugt, dass die Unterstützung von CCI eine Investition in die Zukunft unserer Industrie und maßgeblich für unseren Erfolg ist”, sagte Steve Verett, Executive Vice President von Plains Cotton Growers.

„Die Arbeit, die CCI leistet, stellt sicher, dass auch der Rest der Welt weiß, warum USA-Baumwolle ein Superior-Produkt ist, dessen Verwendung sich bezahlt macht. Die Tatsache, dass 80% der amerikanischen Baumwolle exportiert wird, legt dar, wie entscheidend ein gesunder Exportmarkt für uns ist.”

22. Februar 2018 – Zehn amerikanische Baumwollorganisationen haben dem Cotton Council International (CCI), für das Jahr 2018 die Unterstützungder Industrie für COTTON USA Aktivitäten zur Steigerung der Nachfrage für USA Baumwolle zugesagt. CCI ist der Exportförderungsarm des National Cotton Council (NCC) mit Hauptsitz in Washington, D.C.

„Unsere Farmer sind überzeugt, dass die Unterstützung von CCI eine Investition in die Zukunft unserer Industrie und maßgeblich für unseren Erfolg ist”, sagte Steve Verett, Executive Vice President von Plains Cotton Growers.

„Die Arbeit, die CCI leistet, stellt sicher, dass auch der Rest der Welt weiß, warum USA-Baumwolle ein Superior-Produkt ist, dessen Verwendung sich bezahlt macht. Die Tatsache, dass 80% der amerikanischen Baumwolle exportiert wird, legt dar, wie entscheidend ein gesunder Exportmarkt für uns ist.”

Die finanzielle Unterstützung der US-Baumwollproduzenten hilft CCI bei der Erschließung von Exportmärkten für US-Baumwollfasern, Garne und andere Baumwollerzeugnisse und bildet eine unschätzbare Ergänzung zu den Mitteln des USDA (Landwirtschaftsministerium der Vereinigten Staaten) aus dem Foreign Agricultural Service Market Access (MAP) Programm und aus dem Foreign Market Development (FMD) Programm. CCI ist der größte Empfänger von MAPund FMD-Mitteln zur Promotion von USA Baumwolle außerhalb der USA. Infolge der finanziellen Unterstützung durch das USDA und die USBaumwollindustrie gelang es CCI, die Nachfrage nach US-Baumwollexporten effizient zu steigern und so die wirtschaftliche Rentabilität von 18.500 Baumwollfarmern in den Vereinigten Staaten zu verbessern.

Unter seiner Marke COTTON USA™ promotet CCI die USA-Baumwolle in über 50 Ländern. Allein im letzten Jahr organisierte CCI auf seinen Veranstaltungen zur Exportförderung von USA-Baumwolle über 2.100 Meetings zwischen Lieferanten und Einkäufern entlang der gesamten globalen Lieferkette.

„CCI demonstriert anhand der hohen Qualität von USA-Baumwolle, ihrer Nachhaltigkeit und Transparenz, ihrem Premium-Wert und ihrer Innovationsstärke – warum USA-Baumwolle, die Baumwolle ist, der die Welt vertraut”, sagt Bruce Atherley, Executive Director des CCI.

„Ich glaube fest daran, dass jede Industrie ein eigenes Interesse daran haben muss, erfolgreich zu sein. Die Unterstützung der US-Baumwollindustrie ist entscheidend, um USA-Baumwolle zur bevorzugten Faser für die verarbeitende Vorstufe, für Hersteller, Marken, Einzelhändler und Verbraucher weltweit zu machen.“

Exportmärkte sind für die US-Baumwolle von entscheidender Bedeutung, da fast die gesamte in den Vereinigten Staaten angebaute Baumwolle entweder als Faser oder als Baumwollgarn exportiert wird. Die USA sind derzeit die weltweit führende Exportnation von Baumwollfasern mit 39% Weltmarktanteil, über drei Mal so viel wie jedes andere Anbauland. Im Geschäftsjahr 2016 führten USBaumwollproduzenten 18,4 Mio. Ballen Rohbaumwollfaser und Baumwolltextilien aus. 2016 war mit 14,9 Mio. Baumwollballen das zweitstärkste Jahr für USRohfaserexporte.

Funktionale Sportswear mit COTTON USA™ Baumwolle (c) CCI Cotton USA
Funktionale Sportswear mit COTTON USA™ Baumwolle
08.02.2018

COTTON USA zeigt Innovationen für Baumwoll-Bekleidung auf der Première Vision

Erleben Sie WHAT’S NEW IN COTTON?™ vom 13. – 15. Februar 20 18 auf dem COTTON USA Stand in Halle 6, D56 auf der Première Vision in Paris.
COTTON USA zeigt innovative Technologien für Stoffe und Bekleidung aus USA-Baumwolle sowie Mischgewebe mit USA-Baumwollanteil, die Umsatz steigern können.  
 
„WHAT’S NEW IN COTTON?™ ist unsere neue Plattform, die für das Engagement von COTTON USA für Innovation steht”, sagt Bruce Atherley, Executive Director von Cotton Council International (CCI), und fügt hinzu: „Wir haben diese Plattform auf der Première Vision im September 20 17 gestartet und freuen uns, sie auch auf der diesjährigen Frühjahrsmesse fortzuführen. Unsere Initiative soll die Textilbranche dazu anregen, über neue, innovative Einsatzmöglichkeiten für USA-Baumwolle nachzudenken. Wir freuen uns, unseren Partnern neue Ideen, Technologien und Umsatzpotentiale auf der Première Vision zu präsentieren, und den damit verbundenen Mehrwert der amerikanischen Baumwolle für das Business aller Partner zu vermitteln.“
 

Erleben Sie WHAT’S NEW IN COTTON?™ vom 13. – 15. Februar 20 18 auf dem COTTON USA Stand in Halle 6, D56 auf der Première Vision in Paris.
COTTON USA zeigt innovative Technologien für Stoffe und Bekleidung aus USA-Baumwolle sowie Mischgewebe mit USA-Baumwollanteil, die Umsatz steigern können.  
 
„WHAT’S NEW IN COTTON?™ ist unsere neue Plattform, die für das Engagement von COTTON USA für Innovation steht”, sagt Bruce Atherley, Executive Director von Cotton Council International (CCI), und fügt hinzu: „Wir haben diese Plattform auf der Première Vision im September 20 17 gestartet und freuen uns, sie auch auf der diesjährigen Frühjahrsmesse fortzuführen. Unsere Initiative soll die Textilbranche dazu anregen, über neue, innovative Einsatzmöglichkeiten für USA-Baumwolle nachzudenken. Wir freuen uns, unseren Partnern neue Ideen, Technologien und Umsatzpotentiale auf der Première Vision zu präsentieren, und den damit verbundenen Mehrwert der amerikanischen Baumwolle für das Business aller Partner zu vermitteln.“
 
COTTON USA informiert seine Messebesucher zudem über das COTTON USA™ Lizenzprogramm und Labeling mit der Marke. Laut quantitativer Verbraucherforschung wird dieses vom Konsumenten sehr geschätzt und beeinflusst nachweislich die Kaufpräferenz und den Preis. Eine kürzlich in Europa, Nordamerika, China und Indien durchgeführte Verbraucherstudie zeigte, dass ein Baumwoll-Label mit der Marke COTTON USA™ im Vergleich zu einem 10 0 % Baumwoll-Label vier (4x) Mal mehr bevorzugt wird. Zudem sagten fast 2/ 3 der Verbraucher, sie seien bereit, für Produkte mit der Marke COTTON USA™ mehr zu bezahlen.  
 
Am Stand in Halle 6 können sich die Besucher eingehend zu den Themen Nachhaltigkeit, Qualität, Rückverfolgbarkeit, Premiumpositionierung und Innovationen der amerikanischen Baumwolle informieren. Das COTTON USA Team informiert auch zum COTTON USA Sourcing Programm, das Käufer und Lieferanten von USA-Baumwolle entlang der Lieferkette zusammenbringt.