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Reifenhäuser EVO Ultra Stretch blown film lines (c) Reifenhäuser
Reifenhäuser EVO Ultra Stretch blown film lines
11.04.2025

Reifenhäuser at Chinaplas 2025: Recyclable packaging at competitive costs

At Chinaplas 2025, the Reifenhäuser Group will present its latest technological innovations for the efficient and sustainable production of plastic films. The extrusion specialists will showcase at Shenzhen World Exhibition & Convention Center from April 15 – 18 solutions that address the key challenges of today’s plastic industry: reducing resource consumption, increasing recyclability, and making production more autonomous and efficient. Meeting these demands requires advanced production technologies that Reifenhäuser already offers today.

A central focus at the show will be the use of Machine Direction Orientation (MDO) technologies for producing fully recyclable mono-material films with performance and cost-effectiveness equivalent to conventional multi-material structures.

At Chinaplas 2025, the Reifenhäuser Group will present its latest technological innovations for the efficient and sustainable production of plastic films. The extrusion specialists will showcase at Shenzhen World Exhibition & Convention Center from April 15 – 18 solutions that address the key challenges of today’s plastic industry: reducing resource consumption, increasing recyclability, and making production more autonomous and efficient. Meeting these demands requires advanced production technologies that Reifenhäuser already offers today.

A central focus at the show will be the use of Machine Direction Orientation (MDO) technologies for producing fully recyclable mono-material films with performance and cost-effectiveness equivalent to conventional multi-material structures.

Marcel Perrevort, CSO of the Reifenhäuser Group, explains: “In the flexible packaging sector, we are currently seeing a huge trend away from conventional and non-recyclable mixed material laminates towards fully recyclable mono-material composites, both for blown and cast films. Our state-of-the-art MDO stretching units enable enhanced mechanical properties for all-PE or all-PP films. Thus, PET films commonly used in material composites can be replaced. By downgauging, we also reduce production costs to a competitive level, making recyclable films a profitable choice.”

MDO for blown film lines
With the EVO Ultra Stretch MDO unit for Reifenhäuser’s blown film lines manufacturers produce all-PE mono films for applications such as high-barrier food pouches. Due to the stretch process film thicknesses of 18μm (with properties of a 25μm product) and less can be achieved, keeping production costs within the range of conventional films. With the patented integration of the MDO unit directly into the haul-off, the film is stretched in the ideal phase of the process – using the first heat – for maximum efficiency and film stability. Furthermore, the all-PE film achieves the required barrier effect with an EVOH content of less than five percent, fully meeting the criteria for recyclability. At the same time, Ultra Stretch enhances the performance of the EVOH barrier layer while reducing material usage, delivering cost and sustainability benefits.

Source:

Reifenhäuser

adidas celebrates next Gen Icons of the Game (c) adidas AG
Lena Oberdorf, Mary Fowler and Alessia Russo
12.07.2023

adidas celebrates next Gen Icons of the Game

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

The films are part of a new creative proposition from adidas for the upcoming tournament. ‘Play Until They Can’t Look Away’ aims to platform and showcase some of the world’s greatest football players on the biggest stage – whose skills and passion for the game demand global attention and support.

Set against the soundtrack of SL2’s iconic song, On a Ragga Tip, fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler’s home country of Australia , with preparations for the biggest women's sporting moment underway.

Meanwhile, David Beckham and Ian Wright, alongside his granddaughter, Women’s Arsenal FC player, Raphaella Wright-Phillips, are unable to look away in a supermarket as Russo spectacularly weaves her way through the narrow aisles, in her own creative fashion. Finally, Goretzka is expertly interrupted while bowling as Oberdorf whizzes around an arcade, powerfully intercepting balls in each scene to achieve a high score of her own.

Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.

More information:
adidas AG Sportswear
Source:

adidas AG