From the Sector

• In course of the succession planning, Christian Straubhaar will take on the position as Senior Vice President Sales at Rieter Machines & Systems in Winterthur on January 1, 2021.
• Straubhaar will succeed Reto Thom who will retire.

Christian Straubhaar holds an Engineering Master’s Degree in Industrial Management from the Swiss Federal Institute of Technology in Zurich (ETH) and is a sales executive with 20 years of extensive experience in the textile industry. Recently, Straubhaar was responsible as Group Sales & Marketing Director at Itema for the world-wide sales of machines and spare parts. Prior, he held various positions in Operations and as Business Unit Head in Itema and other global textile companies.

His professional career shows a solid track record in identifying new market potentials and growing the business for the company. Straubhaar has a longstanding experience in selling to both large and small customers and developing key accounts within our industry.

Reto Thom has very successfully lead the Sales department at Rieter Machines & Systems for many years and made an enormous contribution to the success of the company.

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

The collaboration between Tonello and denim designer Piero Turk gave birth to a sustainable denim collection, result of a combination of the latest responsible technologies, and created with the most eco-friendly fabrics selected by The Kingpins Show.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability,” said Alice Tonello, R&D and Marketing Director of Tonello.

18 exclusive and contemporary denim pieces, result of the premium experience of Piero Turk, and Tonello with its new brand-new finishing process: The Laundry (R )Evolution.

This is a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.

As a result of The Laundry (R )Evolution, Tonello developed two innovative and patent-pending processes: OBleach and Wake.

OBleach is the new Tonello process, which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach. Without chemicals.
This is possible thanks to a combination of the technologies part of our All-In-One System.
In short, the real Bleach without Bleach has finally arrived. And this in the year of the total ban of permanganate too.

Wake is the first totally natural dyeing system that uses only plants and biodegradable vegetable waste like flowers, berries and roots, without harmful chemicals additives.

The capsule collection will be displayed at KINGPINS24 on October 27th during the seminar held by Alice Tonello and Piero Turk.

• Energy efficiency will be the topic of VDMA’s next edition of Textile Machinery Webtalks on 27 August 2020 (2 pm - 4 pm CEST).  

Efficient energy management is of increasing importance in textile dyeing and finishing. Innovative machine designs with minimal water and energy consumption as well as the recovery and use of the heat energy produced in the processes represent valuable potential savings for any modern company.

The presenters at a glance:

• Ludger Sommer, Thies, will show how to manage heat energy in wetprocessing.
• Benjamin Schnabel, Brückner Textilmaschinen is going to demonstrate how to make one of the most energy consuming processes in textile manufacturing more sustainable, eco-friendly and cost effective.
• Fabian Buckenmayer, PLEVA Sensors and Controls will inform about the specific opportunities for an energy-efficient textile production via measuring and controlling process parameters.  

After the presentations, the experts will be available to answer the participants' questions. The webtalk series is very well received by the textile industry. During the first three webtalks, VDMA welcomed almost 900 registered participants from more than 50 countries. Registration is still possible.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

• Monforts Textilmaschinen GmbH & Co. KG is expanding the team at its Advanced Technology Center (ATC) in Mönchengladbach, Germany, with the appointment of Jonas Beisel as a new textile technologist.

Having studied textile engineering in both Germany and China and taken an internship with Adidas before deciding he wanted to work in a more technical environment, 30-year-old Jonas will be transferring his theoretical knowledge into practice for customers at the ATC and at the plants of Monforts customers around the world.

“I’m really looking forward to meeting everyone at the forthcoming ITMA show in Barcelona as I familiarise myself with the fast-moving environment of the industry,” he said. “It’s good timing for me that ITMA,  which only takes place every four years, is happening now, so soon after my appointment.”

“The Monforts ATC has been extremely busy conducting customer trials and developing new processes recently, so it’s great to welcome Jonas to the technologists’ team,” added Monforts Vice President Klaus Heinrichs.

A focus on customer service, aligned with the drive to constantly innovate, has long ensured that the member companies of TMAS – the Swedish texile machinery manufacturers’ association – stay well ahead of the curve.

“All of the Swedish textile machinery companies are doing really well in major markets such as Europe, China, India and the USA,” says TMAS Secretary General Therese Premler-Andersson. “They are now gathering forces to prepare for the most important show – ITMA 2019 in Barcelona in June. I expect to see new players and partnerships as we enter the industry 4.0 era for real. We are ready to display an even higher degree of the real time monitoring of processes, automation, flexible customisation, and the incorporation of robots into production lines.  Our customers expect a lot of in terms of knowledge and our ability to customise and offer turnkey solutions.”

The forward-looking attitude of the Swedish companies is perhaps best summed up by Reimar Westerlind, the owner, since 1961, of ACG Gruppen.
At the age of 90, Reimar still travels to his office every day to oversee the operations of the diverse companies operating under the ACG umbrella.
“Everything now is about automation and digitisation,” he says. “We have to be on that track or we will be lost – innovate or die.”

Robotics
One ACG Gruppen company moving rapidly forward with new innovations in this area is ACG Kinna, which at ITMA 2019 will be providing dramatic live demonstrations of its new robotic pillow filling system.
This has the ability to fill and finish some 3,840 pillows per eight-hour shift, which is a considerable improvement on what is currently possible with existing systems, resulting in significant savings in both labour and energy for busy home textile businesses.

At ITMA 2019, Eton will be demonstrating a complete material handling solution with advanced software providing real-time information covering every aspect of the process.
“Our systems are a natural fit with the major Industry 4.0 networked manufacturing plants that are now being constructed worldwide for sectors such as the garment and home textiles manufacturing and automotive industries,” says Eton’s Sales and Commercial Director Roger Ryrlén.

Sensors
Advanced senor developments are playing a large part in moving many areas of the textile industry forward too.
Eltex of Sweden, for example, is achieving considerable success with its yarn fault detection and tension monitoring systems across a range of sectors, including the tufting of carpets, the creeling of woven materials and even the production of woven reinforcements for the composites industry.

At successive ITMA shows, IRO AB has also consistently introduced new milestones in the field of yarn feeding technology for weaving machines, and ITMA 2019 will be no exception.
“Following significant investment in our R&D capabilities, we have been making great progress in further boosting the efficiency and performance of our expanding X3 range,” says IRO AB Managing Director and Chairman of TMAS Mikael Äremann. “I can’t remember a time since the 1980s when we had so many new innovations to unveil at an ITMA, and I’m greatly looking forward to the positive response to them we are anticipating in Barcelona this June.”

Resource savings
ITMA 2019 will meanwhile see the launch of TexCoat G4 – the next generation of Baldwin Technology’s non-contact precision application system for fabric finishing. The TexCoat G4 enables a continuously high-quality and productive textile finishing process with zero chemistry waste and minimised water and energy consumption.
The non-contact spray technology brings a range of advantages including single or double-sided application,  the elimination of Foulard bath contamination, low wet pick-up levels leading to the elimination of drying steps, zero chemistry waste in changeovers of chemistry, colour or fabric, and the possibility of batch reporting, visibility of pad loading, chemical usage etc.

Other TMAS companies exhibiting in Barcelona include Texo AB, whose wide-width weaving looms make the belts for machines on which half of the world’s paper is made, ES-Automatex, which specialises in bespoke automation concepts and Svegea, a company leading the field in a number colarette machines and cutting and slitting equipment.

“At the last ITMA in 2015 in Milan, there was much talk about Industry 4.0 technologies but certainly from the perspective of TMAS, ITMA 2019 will be the place for concrete solutions as to how data and the new tools we have available can be exploited to the full,” says Therese Premler-Andersson. “There is already much more networking between the companies, with software very much the enabler and common interfaces bringing ideas closer together. We are greatly looking forward to further exchanges of ideas when meeting with customers old and new in Barcelona.”

Feb. 2019 Event Targets Laundry Execs, Upper Management Teams Serving Hospitality and Hotel Lodging Markets

Anthony Melchiorri, the renowned hospitality expert, creator and host of The Travel Channel shows Hotel Impossible, Hotel Impossible: Five Star Secrets and Hotel Impossible: Showdown once thought of opening his own hotel laundry when he was fresh out of the Air Force and entering the hospitality industry. Attendees at TRSA’s inaugural Hospitality Conference, Feb. 20-21, 2019, will hear about that and more when Melchiorri delivers the keynote address at the Walt Disney World’s Coronado Springs Resort in Lake Buena Vista, FL. Melchiorri’s 20 years of hospitality industry experience and resultant successes has provided a wealth of insights and actionable steps that he will share during his presentation, How to Build Your Personal Brand.

TRSA has added the Hospitality Conference to its growing professional-development opportunities in response to member requests for enrichment specific to this rapidly-growing market. Attendees for this event, which is targeted to laundry executives and their upper management teams who serve the hospitality and hotel lodging markets, will benefit from opportunities to build skills, learn best practices from industry leaders and spend time collaborating and sharing information. Agenda highlights include these general session topics:

• Contracting with Group Purchasing Organizations (GPOs)
• Hospitality Market Research
• Understanding Hospitality Textiles

Panel discussions pay professional growth dividends in the form of networking and information-sharing. The TRSA Hospitality Conference’s agenda includes these interactive opportunities:

• CEO Panel: Hospitality Market Trends
• Customer Perspectives: Benefits and Challenges of In-House (OPLs) and Outsourcings
• Making the Case for Outsourcing Laundry Services and Closing In-House or On-Premise Laundries (OPLs)

Day two of the agenda will consist of tours at these state-of-the art central Florida plants: Walt Disney World Textile Services Resort Linen Plant and Hotelier Linen Service. Following the plant tours, management teams will offer debriefing sessions that allow for comparison of operations, thereby enriching the discussion of alternative approaches to similar tasks among conference attendees.

Early-bird registration pricing for this event is open now through Jan. 11, 2019. An additional 10% off registration for three or more who register from the same company is also available. Visit www.trsa.org/hospitality for additional information. The full TRSA professional development calendar for 2019 can be viewed at www.trsa.org/calendar.

The Mechanical Engineering Industry Association (VDMA) has awarded two prizes to graduates of the Institut für Textiltechnik (ITA) of RWTH Aachen University - the dissertation prize and the creativity prize of the Walter Reiners Foundation of German Textile Machinery 2018. ITA alumnus Dr Benjamin Weise was awarded the dissertation prize for the development of novel fibres for textile charge storage devices. For their work on a guide to 4D product design, Jan Merlin Abram and Aalon Tal (both ITA students) were honoured with the creativity prize. The dissertation prize is endowed with €5,000 whilst the creativity prize contains a one-year scholarship of €250 per month. Peter D. Dornier, President of the Walter Reiners Foundation and Chairman of the Management Board of Lindauer DORNIER, presented the awards on the 18 September 2018 at the 18th Textile Machinery Forum in the Digital Capability Center in Aachen, Germany.

Graphene revolutionizes all-in-one - supercaps, reduction of terahertz radiation and antistatics

In his dissertation "Development of graphene-modified multifilament yarns for the production of textile charge storage devices", laureate Dr Benjamin Weise developed novel fibres made of polyamide and graphene and further processed them into textile surfaces. The newly developed polyamide graphene fibres are featuring a multitude of advantages:

• Due to their high performance in the charge storage area, they are predestined for use in double-layer capacitors, so-called super capacitors, or supercaps in short. Compared to lithium-ion batteries, supercaps offer significantly higher power density and a longer lifetime as no chemical reactions are taking place. towing to the graphene platelets in the filaments, it is now possible for the first time to integrate a charge storage device directly into a textile without having to sew in a rechargeable battery. This new fibre is therefore suitable for prospective use in smart textiles, for instance in a textile defibrillator.
• The new graphene-modified polyamide fibres can attenuate inident terahertz radiation up to 25 % of their original intensity. Terahertz radiation, for example, offers transmission rates of 100 Mbit/sec and is therefore of high interest for high-performance wireless communication. However, the radiation could damage sensible electronics as in aircrafts if this technology will be used widespread. Consequently, the shielding of the radiation is of high importance, e.g. in the form of fibre composite components in the aircraft, which protect the on-board electronics.
• As the fibres are showcasing a dissipative electrical conductivity, personal protective equipment is another prospective field of application.  

The development of a pilot process for graphene-modified fibres and the production of textile demonstrators are novel and disruptive attainments of Dr Weise’s PhD thesis and the reason for the award ceremony to him. Due to its outstanding properties, the European Union is funding research on graphene within the frame of the "Graphene Flagship" with an overall budget of one billion Euro (source: http://graphene-flagship.eu/project/Pages/About-Graphene-Flagship.aspx).

Modular product design of 4D products is now possible in simplified form

How can three-dimensional products change their shape over time and thus become "four-dimensional"? The students Jan Merlin Abram and Aalon Tal provide answers to this question in their project work "Leitfaden zur Auslegung hybrider morphender Textilien am Beispiel eines Scharniers" (Guidelines for the Design of Hybrid Morphing Textiles Using the Example of a Hinge), for which they were awarded the creativity prize. In their work, the students offer a guideline for the development of a four-dimensional textile from the idea to the demonstrator. Four-dimensional textiles, for example, consist of a hybrid material of elastic textile on which three-dimensional structures are printed. The fourth dimension describes the change in shape and/or a property over a defined period of time (= morphing).  This change is caused by external influences such as light and heat.

Every year, the Foundation of the German Textile Machinery awards prizes for the best dissertation, diploma or master's thesis and the creativity prize for the smartest student research project. Further prizes were awarded to Eric Otto, ITM Dresden, and Susanne Fischer, Reutlingen University.

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion  Designers  of  America  (CFDA),  hosted  an  intimate  gathering  of  fashion’s  industry  leaders, educators, designers and members of the press to celebrate An Evening of Smart Innovation.

The event was beautifully orchestrated by Ginger Design, an exceptional team of Italian creatives, filmmakers, food and  textile  designers  as  a  way  to  create  a  unique  immersive  experience  telling  the  story  of  C.L.A.S.S.’ visionary journey. Thus, providing guests with an awareness and chance to embrace knowledge related to four key areas that set new standards for fashion vital to C.L.A.S.S.’ business philosophy:  Heritage, Smart Innovation, Circular Economy and Design Responsibility.

Imagination and responsibility at the forefront of the event, guests entered to view a film by Cristina Picchi that  represented harmony  between the various  phases  of  the  textile  process  and  the  cycles  of  natural elements.

The piece de resistance was a three-dimensional installation designed by Cécile Feilchenfeldt that  contained  exquisite  knits  allowing  guests  to  walk  through  the area to  inspire creativity and explore the  limitless possibilities using innovative  smart  materials.  So,  with  responsible  design  in  mind  the guests  were  able  to  touch  and  feel  the  luxurious  smart  textiles supported  by  sustainable  credentials  from  Bacx  by  Centro  Seta, Bemberg™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Organic Cotton  Colours,  Re.VerSo™,  ROICA™  by  Asahi  Kasei,  TINTEX Textiles, and Zignone. The new generation of beautiful cottons, rich silks, lush wools and opulent cashmeres showcased throughout the C.L.A.S.S. event currently available to the market.

Giusy Bettoni and the C.L.A.S.S. team from Milan and New  York, as well as several of their partner representatives from around the globe  were  on  hand  to  engage  designers  and  educators  and answer   questions   related   to   smart   materials   and   processes. Designers  and  educators  were  pleased  to  learn  about  the  new C.L.A.S.S. e-commerce site dedicated to emerging designers and fashion  startups,  as  well as  new  details  regarding  C.L.A.S.S. Education  as  a  university   learning  resource,  co-founded   with James  Mendolia,  FIT  Professor,  MFA  Fashion  Design  and  FIT Sustainability Council Member.

Attendees included: Julien Labat, president of Edun and Marilyn Balkaransingh Director of  Fabric  R&D of  Edun, J.R.  Campbell  and  Young  Kim  Thanos of Kent State’s School of Design and Merchandising, Lisa Smilor and Stephanie  Soto of  CFDA,  Nomi  Dale  Kleinman of  FIT,  Susan Easton, founder   of   From   the   Road,   Nicole   Fischelis,   Heron Preston, Luciana Scrutchen of Parsons School of Design and Kay Unger, chair of the Board of Governors for Parsons, among others.