From the Sector

Aim: Reducing returns and thus increasing sustainability in fashion e-commerce

Hohenstein, a global market leader in apparel sizing and fit development, has invested in AI technology startup, Sizekick. The collaboration will enable accurate decisions on apparel size, improving online shopping experiences, reducing returns and preventing the associated CO2 emissions.

Hohenstein’s 1.3 million Euro investment in the 2022 startup will drive growth in the Sizekick team and enable the 2023 launch of its smartphone app for online shoppers.  The technology will enable online shoppers to find the right clothing size in a few seconds via smartphone.

Sizekick puts an end to unnecessary size-related returns in fashion online retail. The Munich-based company uses artificial intelligence and computer vision technology to recommend the right clothing size to customers in partner web stores. With the help of the integrated Sizekick software and a smartphone, anyone can find the right size in a few seconds. Fashion and sports brands, but also multi-brand stores or marketplaces can integrate the "Sizekick Button" in their online store. Sizekick offers its solution as Software-as-a-Service (SaaS).

"The strategic partnership with Hohenstein enables us, as a new AI solution, to meet the high demands of the market right at the start and to take on the role of technology leader. Our artificial intelligence is already learning thanks to the comprehensive Hohenstein database of 3D body scans. This is an extremely big advantage for our AI," highlights Jake Lydon, CTO at Sizekick.

Renaissance Textile in Laval, France has successfully started up a complete textile recycling line, delivered, installed, and commissioned by ANDRITZ Laroche, part of the international technology group ANDRITZ.

The ANDRITZ textile recycling equipment enabled Renaissance Textile to become the first French recycling platform dedicated to industrial end-of-life textiles. The project aims to produce new fibers from the collected post-consumer apparel, which will be used to weave new recycled fabrics in the end.

The new 12,000 m² plant is equipped with a complete tearing line whose design is the result of close collaboration between R&D specialists from ANDRITZ Laroche and Renaissance Textile, as well as customized trials carried out jointly by the two parties at the ANDRITZ technical center in Cours, France.

The new clothing produced based on this type of circular economy model thus reflects the social and sustainability commitments of Renaissance Textile in terms of decarbonizing the textile industry, the fight against global warming, autonomy in raw material sourcing, and promotion of local staffing, particularly for people who have been unemployed for a long time or are seeking to enter the labor market for the first time. By 2025, for example, Renaissance Textile plans to create no less than 110 direct jobs.

Ascend Performance Materials has purchased a majority stake in California-based Circular Polymers, a recycler of post-consumer, high-performance polymers including polyamide 6 and 66, polypropylene and polyester (PET). The deal provides Ascend with a consistent supply of high-quality PCR materials for its ReDefyne™ sustainable polyamides, launched at K 2022.

Circular Polymers, which as part of the deal is renamed Circular Polymers by Ascend, reclaims and processes post-consumer carpet via a unique technology and has redirected approximately 85 million pounds of waste from landfills into new goods since 2018.

“We are focused on helping our customers reach their sustainability goals and Circular Polymers by Ascend provides materials that offer strong performance with a considerably smaller environmental footprint, compared to other technologies like pyrolysis,” said Phil McDivitt, president and CEO of Ascend. “Since we launched ReDefyne, the demand for our circular products has been significant across all segments of our business, including automotive, consumer, electronics and high-performance fibers and textiles.”

Ascend has a sustainability strategy based on three pillars: empowering people, innovating solutions and operating without compromise. Ascend has committed to reducing its greenhouse gas emissions by 80% by 2030 and recently announced two new efforts to reduce the carbon footprint of its products.

• Focus on the guiding principle of "textile intelligence" and sustainability

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

“At the beginning of the rebranding process, it was clear to us we had to root ourselves in (Swiss) tradition in order to fully realize Schoeller’s entire brand potential and successfully explore new, digital paths,” said Antonio Gatti Balsarri, Schoeller chief commercial officer.

“The goal of the rebranding is to communicate our traditional brand values in a completely new brand presence. The result was a sharpened brand profile, a clear brand strategy and tonality, as well as a clean, modern corporate design. We will specifically address our sustainability commitment through the expansion of digital touchpoints, their cross-media use, and an increased online presence. Simplified, straightforward, sustainable - in accordance with our greatest source of inspiration: nature.”

Transparency and Sustainability
Paramount to Schoeller’s corporate identity is the full disclosure of brand principles and transparency around all business divisions. A simplified logo design was established by reducing logo elements and colors for a modern look and feel that can be produced in a much more resource-efficient manner. Schoeller’s new brand mantra of “Textile Intelligence” speaks to its company mission of more than 150 years.

Schoeller has been a bluesign system partner from the very beginning and uses the Higg Facility Environmental Module (FEM) to assess sustainable performance. In addition to environmentally-friendly manufacturing processes and careful material selection, the highest quality and sustainability standards in production also mean guaranteeing fair working conditions. Schoeller follows a Code of Conduct that guarantees transparent production chains, environmental protection, and fair working conditions.

“Zero Textile Waste” becomes a targeted brand strategy. While the production of textiles and textile technologies is continuously being optimized to preserve resources, the manufacturing processes are often costly and complex. To this end, Schoeller offers new approaches to efforts around Zero Waste in the industry. Its new online shop, “Schoeller re-Fabric” sells textile remnants from production directly to designers and smaller productions to increase its overall production volume efficiency and avoid textile waste.

The Italian company offers its dyeing technology for practical and theoretical design explorations at the Fashion For Good Museum in Amsterdam.

On Saturday October 22nd in Amsterdam, Andrea Venier, Officina39 Managing Director, took part in the Denim & Dyeing seminar to talk about Recycrom™, the patented revolutionary and sustainable dyestuffs range obtained through an innovative upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing applications.

The seminar was organized inside the Fashion For Good Museum by the Stichting Textielcommissie Nederland, together with a Design Challenge to which took part a selection of young designers who have explored Recycrom™’s colorful potential in their creations. The winning designs are exposed in a 2-week pop-up show at Fashion For Good Museum.

The Museum is also hosting the “Knowing Cotton Otherwise” exhibition, that highlights the relationship between cotton and the fashion industry, the role of cotton in an increasingly intertwined web of global cultures, and the sustainable innovations driving its circular transformation.

Innovative solutions from Fashion for Good Innovators Oritain and Officina39, which tackle some of the challenging aspects of cotton’s production such as origin and traceability, dyeing and water use, are also used by the artists in their installations. Three of them have been inspired by the ecofriendly dyeing potential of Recycrom™: the protagonist of the meeting between art and fashion, sustainability and design, past, present and future of the industry. The first artist that has challenged herself is Caithlin Courtney Chong, who has realized an artwork installation with Recycrom™ in the print room, and a suggestive installation dedicated to Officina39’s sustainable dyestuffs.

Founded in Catania, Italy in 2014, Orange Fiber has developed a process to transform what remains from the industrial pressing process of citrus fruits for juice into a unique textile material. The innovative process has been patented in Italy and extended to major citrus juice producing countries around the world.

Recently, Orange Fiber and the Lenzing Group, a leading manufacturer of textile fibers specialties from wood, started a collaboration to produce the first lyocell fiber branded TENCEL™ composed of cellulose from orange and from wood. Produced using the same closed-loop process as the TENCEL™ Lyocell fibers, the TENCEL™ Limited Edition x Orange Fiber contributes to promote sustainability in the textiles. The name of the fiber is LENZING Lyocell LE orange, abbreviated to OF in the yarn and in the fabric composition.

HeiQ will showcase some of its latest technologies at the Taipei Innovative Textile Application Show – TITAS 2022, from the 12th to the 14th of October, at the Taipei Nangang Exhibition Center. A newly launched, upgraded formula - HeiQ Barrier Eco Dry New, is added to the company’s fluorocarbon-free water repellent technology range and will be one of the highlights.

As urbanization and modern lifestyles cause an estimated 40% of the global population to be afflicted by allergies, HeiQ recently launched HeiQ Allergen Tech, a finish based on bio-based synbiotic technology to combat inanimate allergens on textiles. It will also be introduced at TITAS.

HeiQ innovations driving change
The global call for sustainability has put the textile industry, as the second-highest generator of CO₂ emissions, under the spotlight. Most of the marine pollution is caused by non-degradable micro-and nanoparticle emissions from washing clothes, and tons of textile items pile up in landfills. Clothing a potential 8Bn global population by 2023 doesn’t have to be a problem, and HeiQ is driving change in the textile industry so that every player can be part of the solution. In response to the ongoing energy crisis, HeiQ will emphasize the use of HeiQ Clean Tech, a polyester dyeing auxiliary system that helps mills save energy by 30-35%, thereby reducing the carbon footprint of the finished product.

• Lenzing has been awarded the highest CSR rating from EcoVadis for the second consecutive time
• Global rating standard evaluates 90,000 companies: Lenzing among top 1 percent of its industry
• enzing joins the UN Global Compact sustainability initiative

Lenzing Group has been awarded platinum status in the CSR rating from EcoVadis. This comprehensive assessment covers the four key practices of corporate social responsibility: the environment, fair working conditions and human rights, ethics and sustainable procurement.

This is the second time that EcoVadis, a leading international provider of sustainability ratings for businesses, has awarded platinum status to Lenzing for its sustainability performance. As a result, Lenzing ranks among the world’s top 1 percent of companies in its sector that are rated by EcoVadis.

In line with its “Naturally positive” sustainability strategy, the Lenzing Group has set ambitious targets in each of its core strategic areas, aimed at bolstering its capacity to move from a linear to a circular model. Lenzing reports the corresponding implementation measures and the progress it has made in its annual sustainability report. This high level of accountability and transparency was particularly praised in the assessment by EcoVadis. The rating provider also highlighted Lenzing’s comprehensive measures to reduce air pollution, wastewater and greenhouse gases, in addition to its provision of skills development training and health care programs for staff members.

Partnerships for systemic change
Lenzing forges strategic partnerships with various stakeholders to meet its ambitious climate and sustainability targets and drive forward systemic change in the textile and nonwoven industries. This is why Lenzing, as one of 15,000 companies worldwide, joined the United Nations Global Compact. As a member, Lenzing is committed to upholding human rights, respecting the rights of employees and their representatives, protecting the environment, enabling fair competition and combating corruption.

• New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
• September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

A new yarn range that expands the company’s realm of applications for the fashion and luxury industry, including also knitwear, jersey and casualwear. Indeed, the fibre comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg™ also ensures certified sustainability credentials through its transparent and traceable approach.

At WSM fair, the company proves it by unveiling a collection of t-shirts developed in collaboration with the MagnoLab smart network of Italian companies. Circular economy and environmental responsibility meet aesthetic research with a collaborative imprint.

The new t-shirt collection created in synergy with MagnoLab, a network of Biella-based companies bringing forward initiative and collabs related to sustainability and circular economy. Staple-fibre is the top ingredient of the collection. The cut t-shirts are presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the brand-new yarn.

Stahl, an active proponent of responsible chemistry, has been awarded the highest EcoVadis Platinum rating, placing it within the top 1% of companies assessed by EcoVadis. The award underlines Stahl’s commitment to collaborating with its partners to reduce its environmental impact and build a more responsible and transparent supply chain.

EcoVadis is a globally recognized evidence-based assessment platform that reviews the performance of more than 90,000 organizations across key sustainability criteria. These include environmental impact, labor and human rights standards, ethics, and sustainable procurement practices. The latest report from EcoVadis highlights Stahl’s positive progress across all these areas and builds on the Gold rating achieved by the company in 2021. Stahl’s 2030 target is to maintain the EcoVadis Platinum rating by working closely with its value-chain partners to help them reduce their environmental impact – including by supporting their transition to renewable feedstocks. In 2021, 80% of Stahl’s total spend on raw materials was supplied by EcoVadis-rated suppliers.
 
The new EcoVadis rating comes as Stahl accelerates its efforts to ensure a more responsible and transparent supply chain. Recent steps toward this goal have included establishing a dedicated Supply Chain Transparency division within the company’s Environmental, social, and governance (ESG) department. The division will be tasked with coordinating a new product development framework that prioritizes the responsible sourcing of raw materials. Furthermore, in July 2022, Stahl submitted a new greenhouse gas (GHG) emissions reduction target, including a specific commitment regarding the company’s Scope 3 upstream emissions. Stahl aims to reduce these by at least 25% over the next 10 years, compared with the base year (2021). Stahl expects to achieve this reduction primarily by working with its suppliers to replace fossil-based raw materials with lower-carbon alternatives.