From the Sector

In cooperation with Platte Berlin, deadHYPE, Visionary Services and the Fashion Council Germany, The Ground invited to the Studio2Retail block party in Mitte. 950 guests, including creatives, influencers and the young Gen-Z Berlin fashion scene, came together for the first time since The Ground premiered in July to exchange and celebrate change.

The community had the exclusive opportunity to buy the limited pieces of the MUST-HAVE PEACE charity collection, which the Premium Group team initiated to support the people suffering from the war in Ukraine.

The collection includes 22 special items of clothing and accessories from 11 brands and designers from the Premium Group cosmos, of which 100% of the proceeds go to Be an Angel.

Be an Angel e.V. is an initiative of people from creative industries who are committed to the sustainable integration of people with a refugee background. Under the direction of Chairman Andreas Tölke, the team has been working intensively for the people from Ukraine for weeks, organising trips to Germany for refugees from Moldova, activating a nationwide network for accommodation and supplying hospitals in Odessa, Kyiv and Lemberg with medicine.

The world’s largest fashion brands and retailers must increase transparency to tackle the climate crisis and social inequality, according to the latest Fashion Transparency Index.

The seventh edition of the Fashion Transparency Index ranks 250 of the world’s largest fashion brands and retailers based on their public disclosure of human rights and environmental policies, practices, and impacts, across their operations and supply chains.

• Brands achieved an average score of just 24%, with nearly a third of brands scoring less than 10%
• The majority of brands (85%) do not disclose their annual production volumes despite mounting evidence of clothing waste around the world
• Most major brands and retailers (96%) do not publish the number of workers in their supply chain paid a living wage

The Index reveals insights into the most pressing issues facing the fashion industry, like:

• As new and proposed legislation focuses on greenwashing claims, almost half of major brands (45%) publish targets on sustainable materials yet only 37% provide information on what constitutes a sustainable material.
• Only 24% of major brands disclose how they minimise the impacts of microfibres despite textiles being the largest source of microplastics in the ocean.
• The vast majority of major brands and retailers (94%) do not disclose the number of workers in their supply chains who are paying recruitment fees. This paints an unclear picture of the risks of forced labour as workers may be getting into crippling debt to accept jobs paying poverty wages.
• While many brands use their channels to talk about social justice, they need to go beyond lip service. Just 8% of brands publish their actions on racial and ethnic equality in their supply chains.

Despite these results, Fashion Revolution is encouraged by increasing supply chain transparency among many major brands, primarily with first-tier manufacturers where the final stage of production occurs, e.g. cutting, sewing, finishing and packing. Nine brands have disclosed their first-tier manufacturers for the first time this year. It is encouraging to see significant progress across market segments including luxury, sportswear, footwear and accessories and across different geographies.

Fashion Revolution’s co-founder and Global Operations Director Carry Somers says: “In 2016, only 5 out of 40 major brands (12.5%) disclosed their suppliers. Seven years later, 121 out of 250 major brands (48%) disclose their suppliers. This clearly demonstrates how the Index incentivises transparency but it also shows that brands really are listening to the millions of people around the world who keep asking them #WhoMadeMyClothes? Our power is in our persistence.”

More key findings from the Fashion Transparency Index 2022:

Progress on transparency in the global fashion industry is still too slow among 250 of the world’s largest fashion brands and retailers, with brands achieving an overall average score of just 24%, up 1% from last year
For another year, the initiative has seen major brands and retailers publicly disclose the most information about their policies, commitments and processes on human rights and environmental topics and significantly less about the results, outcomes and impacts of their efforts.

Most (85%) major brands still do not disclose their annual production volumes despite mounting evidence of overproduction and clothing waste
Thousands of tonnes of clothing waste are found globally. However, brands have disclosed more information about the circular solutions they are developing (28%) than on the actual volumes of pre- (10%) and post-production waste they produce (8%). Brands have sat by as waste importing countries foot the bill, resulting in serious human rights and environmental implications.

Just 11% of brands publish a responsible purchasing code of conduct indicating that most are still reluctant to disclose how their purchasing practices could be affecting suppliers and workers
Greater transparency on how brands interact with their suppliers ought to be a first step towards eliminating harmful practices and promoting fair purchasing practices. The poor performance on transparency in this vital area is a missed opportunity for brands to demonstrate they are serious about addressing the root causes of harmful working conditions, including the instances where they themselves are the key driver.

Despite the urgency of the climate crisis, less than a third of major brands disclose a decarbonisation target covering their entire supply chain which is verified by the Science-Based Targets Initiative
Many brands and retailers rely heavily on garment producing countries that are vulnerable to the impacts of the climate crisis, yet our research shows that only 29% of major brands and retailers publish a decarbonisation target covering their operations and supply chain which is verified by the Science Based Targets Initiative.

Only 11% of brands publish their supplier wastewater test results, despite the textile industry being a leading contributor to water pollution
The fashion industry is a major contributor to water pollution and one of the most water intensive industries on the planet. Only 11% of major brands publish their wastewater test result, and only 25% of brands disclose the process of conducting water-related risk assessments in their supply chain. Transparency on wastewater test results is key to ensuring that brands are held accountable for their potentially devastating impacts on local biodiversity, garment workers and their communities.

Most major brands and retailers (96%) do not publish the number of workers in their supply chain paid a living wage nor do they disclose if they isolate labour costs
Insufficient progress is being made by most brands towards ensuring that the workers in their supply chain are paid enough to cover their basic needs and put aside some discretionary income. Just 27% of brands disclose their approach to achieving living wages for supply chain workers and 96% do not publish the number of workers in their supply chain paid a living wage. In response, we have joined forces with allies across civil society to launch Good Clothes, Fair Pay. The campaign demands groundbreaking living wage legislation across the garment, textile and footwear sector.

adidas Basketball in collaboration with basketball GOAT and legend, Candace Parker , unveils the new Candace Parker Collection Part II with retail partner DICK’S Sporting Goods. Rooted in a shared commitment to empower aspiring women athletes and hoopers – who like Parker set out to create their own legacy, the encore collection is the embodiment of Parker’s evolution on-and-off the court melding Ace’s style and performance insights for the next generation player.

The Candace Parker Collection Part II launches with the all-new Exhibit B, arriving in three custom colorways employing Lightstrike cushioning for fluid and dynamic handling. Each iteration of Parker's Exhibit Bs are inspired by her personal journey beginning with the “For Lailaa Nicole” receiving emerald green with silver accents in honor of her daughter. As for Parker, it’s not about “wearing the crown,” but about “sharing it” resulting in “Game Royalty”, a purple and gold colorway representing African queens followed by an ash blue and shadow navy for “Windy City” version signifying the hometown hero’s 2022 league title and rounded out by three unique Exhibit B “Elevated Team” colorways emphasizing the magic of teamwork.

The Candace Parker Collection Part II is an elevation for the new generation of athletes completed with a vibrant combination of pre to post-game apparel offerings including signature Ace sweatsuits, cropped jackets and hoodies, all paired with an assortment of tees and shorts that harken back to pivotal moments in Parker’s career. The return of inclusive sizing is paramount and purposeful, allowing Parker’s vision for expanded access to female and non-binary athletes who’ve traditionally had to size down to access men’s basketball apparel and footwear.

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

DThe Premium Group events will continue until Saturday evening, 9 July. The entire stage programme will also be streamed live on the Premium Group website

TEXAID as a professional collector and sorter with roots in Switzerland contributes to this ecosystem to enable the textile-to-textile recycling.  The creation of Swiss Textile Recycling Ecosystem marks a key milestone in the upscaling of Worn Again Technologies’ recycling process technology with technology scale-up partner Sulzer Chemtech in Winterthur. It also supports its ambition to create a circular economy where non-reusable, hard-to-recycle textiles can be reintroduced into supply chains to become new fibers.

To cause a paradigm shift in the fashion industry and realize true circularity requires all members of the value chain to be on the same page and working towards the same goals. The Swiss Textile Recycling Ecosystem is a network comprising fabric and textile manufacturers, waste collectors and sorters, as well as retailers, brand owners and technology providers – all coordinated by Swiss Textiles. All these parties will cooperate to make their shared vision of a more sustainable fashion industry a reality, where used textiles can be recycled into new textiles.

TEXAID as a stakeholder in the Swiss Textile Recycling Ecosystem and as leading textile recycling company with over 40 years of experience will support the initiative through collecting, sorting, pre-processing and providing pre- and post-consumer feedstock to the Demonstration Plant. At its headquarters in Schattdorf (CH), TEXAID will investigate possibilities to automate the sorting and pre-processing of textile feedstock for recycling. Currently, TEXAID processes more than 80,000 tons of end-of-use textiles and footwear every year all over Europe and the US.

Huntsman Textile Effects has introduced NOVACRON® Atlantic EC-NC, one of the the industry’s first blue elements that delivers chlorine- and nitrogen oxide (NOx)-fastness alongside lightfastness for textiles, ensuring garments to look as good as new for longer.

The NOVACRON® Atlantic EC-NC blue element completes Huntsman Textile Effects’ Non-Contrasting Concept and addresses the challenges faced by mills to deliver:

• Improved light-, perspiration- and chlorine-fastness
  Ideal for the production of light-medium shades of towels and bedding and T-shirts, shirts and trousers, the dye meets the most stringent home laundering program requirements of US and Japanese brands, and also performs well in other markets where chlorine is added to water supplies.
• High NOx resistance
  NOx present in the air makes textile products more susceptible to fading during transportation, storage and retail display. The high NOx resistance of NOVACRON® Atlantic EC-NC enables mills and brands to achieve positive differentiation with textiles that are less likely to fade.
• Operational excellence
  With unique application properties for both exhaust and pad processes, and outstanding compatibility with all other trichromatic dyes, NOVACRON® Atlantic EC-NC is a breakthrough in right first-time production.

The innovative IP-protected NOVACRON® Atlantic EC-NC dye is also a great addition to the successful NOVACRON® NC concept for earth tone colors. The earth tones – from sand to brown, olive, beige, khaki and grey – are popular in casual wear and sports apparel, as well as for home and hospitality textile products such as furnishing, towels and bedding.

Policymakers and industry stakeholders recently convened for an enlightening conversation on the challenges that the apparel and footwear industry is facing regarding the communication of reliable information to consumers and the drastic change that is needed through smart regulation. Hosted by the Policy Hub, Circularity for Apparel and Footwear, and Global Fashion Agenda, the non-profit that fosters industry collaboration on sustainability to drive impact, the masterclass presented media with views on the steps that must be taken to prevent greenwashing and empower consumers.

The Policy Hub - Circularity for Apparel and Footwear – represents more than 700 brands, retailers, manufacturers, and other stakeholders from across the globe, covering more than 50 per cent of the apparel and footwear sector. During the masterclass, Baptiste Carrière-Pradal, Chair, Policy Hub, presented its position on the EU Consumer Empowerment Initiative and the importance of Substantiating Green Claims through the new standardised methodology of the Product Environmental Footprint (PEF).

A first panel was kicked off by the European Commission representative who provided attendees with an overview of what is new about the PEFCRs for apparel and footwear. That led to an interesting and informed discussion with brands and other organisations which showed both the benefits of the PEF and the improvements needed in its methodology for it to fully reflect the complexity of the industry.

Overall, discussions showed the need for the topic to be addressed globally, apply a clear solid method to measure the environmental impact and for much more stringent legislation to regulate and ban greenwashing. As put by Baptiste Carriere-Pradal, Chair of the Policy Hub: “There will be challenges, the journey is long but now is the time for clear and ambitious regulation that will help us change the industry.”

You can watch the Media Masterclass here.

• American fashion brand launches NewStore to unify mobile point of sale, order management, inventory, store fulfillment, and clienteling

NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced that American fashion brand FRAME has launched the NewStore Omnichannel Platform across its retail business. By powering the brand’s mobile point-of-sale (mPOS), order management, inventory, and store fulfillment solutions, NewStore is now the backbone of FRAME’s retail operations.
 
FRAME is known for its collections in denim, cotton, leather, and cashmere, and it strives to design a modern versatile wardrobe with the finest natural materials. The fashion brand sells its products through e-commerce, wholesale, and in 15 retail stores today. Most recently, FRAME opened its first international store in London, expanding its global footprint. As it continues to grow its retail presence, FRAME is reinvigorating its customer experience and prioritizing technology’s role in creating a seamless shopping journey.

Through its partnership with NewStore, FRAME is enabling its employees with the tools and data required to provide the best shopping experience possible. Store associates can view sales, gauge product inventory across store locations, and complete mobile checkouts to improve customer convenience and maximize profitability. Now that all of FRAME’s store locations are live on the platform, the brand will work with NewStore to further enhance the customer journey by rolling out features that allow employees to better guide shoppers and create more meaningful relationships.

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

PREMIUM: New tripartition with new segments
In order to be able to show all relevant segments of advanced contemporary fashion even better and more holistically, the PREMIUM portfolio will be divided into three new areas from the summer. With the segmentation into High, Icon & Volume, large, commercially successful brands as well as more focused designer brands, newcomers and smaller innovators will now find their place. Here the PREMIUM fashion team advises all partners in detail in order to guarantee ideal positioning and the possibility of storytelling.

SEEK: Premiere of the SEEK Conscious Club
Sustainability has been part of the culture of the SEEK brand since it was founded 12 years ago. With the new SEEK Conscious Club, in addition to the SEEK area with well-known and new SEEKERS, a dedicated area for sustainable brands is being created. SEEK offers them the stage and space to grow and the attention to optimally spread brand values. The international SEEK community is represented by niche brands as well as commercially successful players. And the established TRADE UNION for brands with a particularly sharp sales strategy will once again have an exclusive area in the new location.

THE GROUND: Festival for Style & Culture
With the new Direct to Consumer Festival THE GROUND, the Premium Group is now also inviting Gen-Z, Gen-Y and Culture Pioneers once a year. Music acts, panels and live talks with well-known speakers and influencers, creative workshops, sports and wellbeing sessions are intended to inspire, enrich, enlighten and inspire exchange: entertainment, edutainment and experiences.

THE GROUND turns live streams into live encounters, consumers into co-creators and classic retailers into strategic marketing and event partners. Here, through emotional experiences and unique showcases, brands can be experienced and interested customers become loyal brand fans. Topics relevant to society and generations, such as fashion, sports, beauty & well-being, metaverse & gaming, will be featured in the area as well as in talks and master classes as part of the FASHIONTECH content format.

"In order to remain sustainable, we want and need to merge B2B and D2C and create a place - a marketplace for ideas and products - where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.

“B2B and D2C will take place in parallel on one site, although of course there will still be an area for professionals only, i.e. exclusively for the industry. The D2C area is accessible to both end consumers and trade visitors. In addition to our trade fairs, we create new content from which our visitors and exhibitors benefit.”

During the event, which will take place from Thursday to Saturday for the first time, it will be about exchange, trends, inspiration and emotion, new brands, the further development of well-known players, creative collection presentations and of course what the fashion world and its protagonists * inside: joy and passion. In order for this to work and for the long-term existence of the new event concept in Berlin to be guaranteed, everyone involved is asked, challenged and responsible.
 
Selected brand highlights:
American Vintage // Aigner // At.p.Co  // Ben Sherman // Blue de Geñes // Buffalo // Camper // C.O.F. Studio // Copenhagen Studios // Coster Copenhagen // Crep Protect // Denham // Dstrezzed // Drykorn // Ecoalf 1.0 //  Edwin // Ellesse // Fabienne Chapot //  Fleurs de Bagne // Floris Van Bommel // Gant //  Happy Socks // Helene Galwas // Herrlicher // Hiltl //  Horizn Studios // Ilse Jacobsen // Izipizi Paris // Kangaroos // Kennel & Schmenger Schuhmanufaktur // Keen // K-Swiss // Lee // Merz b. Schwanen // Moss Copenhagen // Nautica  // Novesta // Nudie Jeans //  O My Bag // Pantofola D’Oro 1886  // People of Shibuya // Palladium // Pendleton Woolen Mills // Puma // Property Of //  Reyn Spooner // Sandqvist // Saucony // Studio Seidensticker // Stutterheim // Sofie Schnoor // Steve Madden // Thinking Mu // Ucon Acrobatics //  Uniform Bridge // Veja // Womsh // Wool & Co // Wrangler// Yaya // Zespá

Hohenstein, a leading specialist in fit and pattern engineering, has joined forces with digital size pioneer, Presize. The partnership now offers a variety of business services, including reliable size tables and digital scaling, that empower online retailers to automatically recommend appropriate garment sizes.

Merging traditional size tables, reliable garment fits and digital body measurements with smartphone technology reduces the number of returned online purchases. Proper fit also reduces waste, lowers footprint and bolsters customer loyalty.

“The better a brand understands sizes, fits and target groups, the more accurately they can automate size recommendations. We help brands meet the different requirements of various sizes, so the fit is comfortable across customer ranges, collections and suppliers,” states Simone Morlock, Head of Hohenstein’s Digital Fitting Lab.

This size and grading advice is now underpinned by digital measurement services and technology based on artificial intelligence. “All it takes to work out the right size, based on a user’s individual body measurements, are some quick questions regarding their age, height and weight, plus an optional video to take measurements. We use an algorithm that learns as it goes along, and this improves the advice given on sizes with each order or return,” states Presize co-founder and CEO, Leon Szeli.

Join the free webinar on “Hohenstein Meets Presize - How sizing fundamentals and reliable fit can increase the effectiveness of smartphone body measurements and reduce eCommerce returns” on March 24, 2022.*

*Click here for more information.