From the Sector

• with a ready-to-use swatch book dedicated to its DEEP DIVE sustainable dyeing system for dark, popular color basics

Archroma, a global leader in specialty chemicals towards sustainable solutions, launches its first ever ready-to-use swatch book, dedicated to creating sustainable black and dark color basics for faster time to market, to support its popular DEEP DIVE 2.0 system.

In 2018, Archroma launched its system solutions, a holistic approach aimed at addressing the growing expectations of the public in terms of keeping consumers, and the environment, safe.
Under the umbrella of "The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it's our nature", the Archroma systems are designed to create innovation and performance, whilst reducing the impacts on water, energy and other natural resources. The savings generated by these 70+ system solutions are demonstrated by Archroma's proprietary ONE WAY Impact Calculator, a ground-breaking tool launched in 2012 and continuously upgraded to simulate and optimize the footprint of textile application processes.

One of these systems, DEEP DIVE 2.0, has attracted a lot of interest not just from textile manufacturers but also from major brands and retailers worldwide. This popular system combines Drimaren® Ultimate HD, high-performance reactive dyes, with Blue Magic, an all-in-one pretreatment, Optifix® RUB New liq and Siligen® SIH-S New liq, a finishing treatment improved rub fastness and elegant hand feel, and an effective hydrolyzed dye remover, Cyclanon® XC-W New liq. The result is a shorter dyeing process combining right-first-time productivity, an improved fabric quality for longer lasting end-articles, as well as dramatically reduced water and energy utilization for brands committed to drive more sustainable production. Savings can reach up to 31% water and 34% energy.

The system is ideally suited for medium and dark cottons that have high performing fastness to light, multiple home laundering, saliva – in other words: apparel used for fashion, sports and baby’s wear.
At the same time, interested manufacturers and brands were facing the constant challenge of the fashion industry: time to market.

Often design is separated from execution in the factory and as such often designers initially select color that cannot be met in reality on different fibers or production routes in terms of color flare, metamerism, brightness, depth and now sustainable metrics – leading to lengthy delays and compromises in function, performance and/or color.
Archroma decided to create a dedicated tool aimed at addressing these issues. The company developed a new, unique book with color swatches made with the system that is ready to implement immediately into production thanks to engineered color standards and specifications.

This new tool offers a path to bridge the gap between “art and science” by providing at inspiration phase fully executable deep colors for cotton with controlled color metamerism and at the same time demonstrate water, energy and chemical savings, enhanced color fastness using safe chemistry for the end consumer. As a wardrobe staple, medium to dark shades are very popular with consumers. As a result, most brands and retailers often have and sell up to 60% of medium to dark shades in their seasonal palettes. It’s also the dark shades that use the most water and energy in production, so prioritizing these colors would have the largest ecological positive impact. The 48 colors swatched in the DEEP DIVE 2.0 book have been selected based on market popularity to allow brands and manufacturers to match that very stable market demand. Customers may use these colors as presented, or as inspiration whereby Archroma can create and match new custom colors using the DEEP DIVE 2.0 system.

Christophe Maestripieri, Global Head of the Archroma Brand Studio, the company’s department dedicated to support brands’ projects and innovations, explains: “We wanted to make sure our partners have all the tools they need to convert to more sustainable colors. We had the ideal dyeing system to do that, DEEP DIVE 2.0, with its high performance and reduced impacts on resources. Now, with the new DEEP DIVE 2.0 swatch book, we also offer to brands and manufacturers a way to select sustainable color options that meet the market demand for high quality medium to dark shades which can be implemented into production right away.”

Packaging not only protects the product, it is also a powerful marketing and advertising tool that influences customers’ purchasing decisions. In the upcoming episode of Sappi’s Blue Couch series, viewers will find out what is meant by “packvertising” and how brand manufacturers can best showcase their products at the point of sale.

• “Packvertising and the power of brand at the point of sale”
• Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing
• Tuesday, 26 April at 10:00 (CET)

The way people make purchase decisions in the face of overwhelming choice is very complex. Subconsciously, the brain is constantly at work making judgements about sensory signals such as touch, smell and sound. To attract customer attention, manufacturers should not only pay attention to functionality when selecting packaging material, but also never lose sight of the tactile experience.

So how do brand manufacturers go about selecting the right packaging material? How can packaging trigger emotions with consumers? And what role does environmental awareness play here? Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing, will discuss this in the upcoming episode of the Blue Couch Series. Among other things, Hartmann will report on an interesting experiment that illustrates the impact various surface structures have on consumer behaviour.
The “Packvertising and the power of brand at the point of sale” episode will be broadcast on 26 April.

Hologenix® announces that its newest innovation has achieved two recognitions. In addition to being a Top Ten winner in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2023/24, pure white CELLIANT has been shortlisted in the Drapers Sustainable Fashion 2022 Awards. The company is sharing the spotlight with recognized brands such as H&M, Sweaty Betty and Timberland. According to Drapers, the leading authority on fashion retailing in the UK since 1887, which sponsors these awards annually, this year they received the most entries ever, making them very competitive.

To create pure white CELLIANT rPET fiber, Hologenix developed a strategic partnership with the Ireland-based Wellman International Limited, a fully owned subsidiary of Indorama Ventures. Indorama Ventures is investing $1.5 billion on sustainability initiatives, allowing them to recycle 50 billion PET bottles globally by 2025 to support the growth of the circular economy. Wellman International has been a pioneer of recycling technologies for almost 50 years, offering specialist solutions for the medical, hygiene, automotive, home care and apparel sectors.  

Pure white CELLIANT rPET fiber is sustainably manufactured, with a low-impact supply chain. It is achieved by embedding bioceramic materials, that are naturally derived and ethically sourced, into fibers, yarns and fabrics. Wellman International has converted 100% of pure white CELLIANT Polyester production into rPET. This conversion to rPET has been implemented across all CELLIANT product categories, replacing traditional polyester and dramatically enhancing CELLIANT’s sustainability initiatives.

Pure white CELLIANT is recognized as a Class 1 medical device in the European Union and is able to carry the CE mark. Like CELLIANT, pure white CELLIANT captures and converts body heat into infrared energy, powering bio-responsive textiles. This energy is reflected back to the body, resulting in increased local circulation and cellular oxygenation. These advantages have a variety of wellness benefits, including stronger performance, faster recovery and better sleep, as well as many functional properties such as thermoregulation, quick-dry properties and odor inhibition.  

Wellman International distributes pure white CELLIANT fibers across Europe, the Middle East, Africa, Asia and the USA.

• Hundreds of designers, brands, creators, e-com platforms, manufacturers, and virtual fashion pioneers expected to attend VIP events at Kornit’s headquarters, R&D and production centers, and in major venues of Tel Aviv     
• Kornit will unveil future technologies and solutions, including the revolutionary Kornit Apollo fully-digital mass production direct-to-garment (DTG) platform – considered a future game-changer for the mainstream mass production of fashion and apparel, a multi-billion-dollar market opportunity – constrained today by antiquated, analog, and polluting methods of production
• Mass production of textile, traditionally off-shored, is going through an accelerated shift to near-shore production, significantly shorter production runs, lean-to-no inventory risk, and unlimited creativity and flexibility for designers and creators – all possible with Kornit’s new solution for mass production
• Kornit will also unveil its Kornit Atlas MAX Poly – predicted to transform the multi-billion-dollar professional and recreational sports apparel and teamwear markets, suffering today from major limitations with mass customization of polyester

Kornit Digital Ltd. (NASDAQ: KRNT) (“Kornit”), a worldwide market leader in sustainable, on-demand digital fashionx and textile production, announced today the Company will present the convergence of design, technology, and sustainable fashion at Kornit Fashion Week Tel Aviv 2022, April 3rd – 6th. Rewriting the rules for fashion and textiles, the transformative event will unveil vibrant runway collections together with game-changing industry-first product and technology introductions that bring digital production to the mainstream.

The four-day event is attended by some of the top designers, retailers, brands, fulfillers, and ecommerce players, in addition to global investors and press – and will include exclusive VIP experiences demonstrating the confluence of the design, technology, and fashion worlds. Together, these three elements are central to Kornit’s 4.0 strategy, bringing sustainable, on-demand fashion to the mainstream with end-to-end workflow solutions.

Kornit Fashion Week Tel Aviv 2022

Kornit Fashion Week features an immersive runway showcase produced by worldwide fashion icon, producer, director, and entrepreneur Motty Reif. The week follows successful Kornit events in 2021 across Los Angeles, New York, Milan, and Tel Aviv – displaying the creative freedom associated with sustainable, on-demand fashion fulfillment. Attendees will experience runway events showcasing designer creativity across a broad array of collections. These fascinating collections were created in just a few weeks, unlike typical fashion and textile production processes that take over six months.

Industry-First Introductions

Looking behind the scenes at Kornit Fashion Week, attendees will witness Kornit’s disruptive mass production technology in action. Unveiled for the first time, the Kornit Apollo direct-to-garment (DTG) system addresses accelerated post-pandemic market trends for streamlined supply chains and production nearshoring. Demonstrated at an exclusive VIP event, Kornit Apollo features the Company’s proven MAX technology offering the highest retail quality combined with full automation control and integrated smart curing processes, utilizing functionality from Lichtenau, Germany-based Tesoma (Kornit’s recently announced acquisition). The solution is the most comprehensive digital, single-step end-to-end system for nearshore short-and-medium-runs mass production and offers optimal TCO and highest output per operator. The result far surpasses performance of screen printing and analog techniques. With early customer engagements in the second half of 2022, the system will be available mid-2023.

Physical and Virtual Worlds

Kornit enables customers to exchange supply chain headaches and materials waste for unsurpassed creativity and a frictionless pixel-to-parcel-to-doorstep production experience. Supported by the KornitX workflow solution, customers have access to a scalable and modular ecosystem for on-demand decorated apparel and textiles. Supporting diverse supply chain models, the infrastructure-agnostic system enables on-demand, automated production, end-to-end from initial order to package delivery.

• American fashion brand launches NewStore to unify mobile point of sale, order management, inventory, store fulfillment, and clienteling

NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced that American fashion brand FRAME has launched the NewStore Omnichannel Platform across its retail business. By powering the brand’s mobile point-of-sale (mPOS), order management, inventory, and store fulfillment solutions, NewStore is now the backbone of FRAME’s retail operations.
 
FRAME is known for its collections in denim, cotton, leather, and cashmere, and it strives to design a modern versatile wardrobe with the finest natural materials. The fashion brand sells its products through e-commerce, wholesale, and in 15 retail stores today. Most recently, FRAME opened its first international store in London, expanding its global footprint. As it continues to grow its retail presence, FRAME is reinvigorating its customer experience and prioritizing technology’s role in creating a seamless shopping journey.

Through its partnership with NewStore, FRAME is enabling its employees with the tools and data required to provide the best shopping experience possible. Store associates can view sales, gauge product inventory across store locations, and complete mobile checkouts to improve customer convenience and maximize profitability. Now that all of FRAME’s store locations are live on the platform, the brand will work with NewStore to further enhance the customer journey by rolling out features that allow employees to better guide shoppers and create more meaningful relationships.

• Revenue and earnings performance significantly improved despite considerable cost increases
• Successful production start at world’s largest lyocell plant in Thailand
• Imminent start-up of world’s largest pulp mill of its kind in Brazil
• Lenzing recognized as “sustainability champion” several times worldwide – one of only 14 companies awarded “AAA” rating by CDP
• New, innovative reporting methods – Lenzing presents its online annual report for the first time

Thanks to its strategic focus on wood-based specialty fibers and the predominantly positive market environment, the Lenzing Group recorded a significantly improved revenue and earnings performance in 2021 compared to the previous year. Increasing optimism in the textile and apparel industry as a consequence of the progress made with vaccinations and the continuing recovery in the retail sector ensured a strong rise in demand and prices on the global fiber market, particularly at the beginning of the reporting year.

• Sustainability and security combined:
• RF security labels from Checkpoint Systems can be fully recycled as part of kerbside paper-based recycling collections

To ensure that its retail customers are not negatively affecting the recyclability of product packaging by attaching security labels,Checkpoint Systems partnered with PTS – an organisation with over 70 years’experience researching the use of fibre-based solutions – to conduct a series oftechnical tests on its range of labels. The technical report concluded that consumers can safely dispose of a Checkpoint security label in a household recycling bin, without having to separate the label from the packaging, knowing that the entire pack will be recycled.

The Germany-based research consultancy PTS tested a range of Checkpoint labels. PTS analysed the labels, which were different sizes and materials, to ensure that following the standard kerbside recycling process, the recycled, fibre-based material would be of acceptable quality. Each label was applied to a piece of cartonboard to simulate a real-world scenario and the results show that all are classified as being recyclable in accordance with current regulations. All labels – including the 410 RF, 2928 RF and 4210 RF labels – achieved an excellent overall recyclability rate of over 94%.

Sustainability is essential

With brands making strong commitments to sustainability – including investing in more environmentally friendly forms of packaging like cartonboard – and consumers increasingly demonstrating their preferences for sustainable packaging it is pivotal that anything applied to an item – at any point along the supply chain or in-store – does not affect the recyclability of its packaging.

Security labels play a vital role in ensuring products remain available to purchase. Retailers have been using a diverse range of labels to protect their merchandise, working with suppliers to ‘tag’ items at source or relying on store associates to apply labels in-store. As one of the largest suppliers of RF-based Electronic Article Surveillance (EAS) labels globally, Checkpoint’s labels are applied to millions of products, which are packaged in different materials. Typically, when recycled, packaging labels tend to end up in a combination of different rubbish and recycling streams, depending on the packaging material and the consumer commitment to recycling.

Until today, the recyclability of these labels has been relatively unknown. It means that retailers and consumers could inadvertently be contaminating the paper-based packaging recycling stream with millions of security labels – still attached to packaging which could have otherwise been recycled up to 25 times.

“Security labels play an important role in helping retailers protect their profits, but it is vital they don’t stop packaging from being recycled. We are delighted to have achieved this accreditation from PTS that shows our labels can be recycled through the existing kerbside collections. It means that brands and retailers can be assured they are not negatively affecting a country’s recycling rate, while also knowing their customers can conveniently dispose of the entire pack, packaging material and label, in the same household recycling bin. Our labels passed all of PTS’ stringent tests meaning they have little to no impact on the recyclability of a piece of cartonboard packaging." 

All of Sateri’s five viscose mills in China have undergone independent evaluation of their social and labour practices, having completed the Higg Facility Social and Labour Module (FSLM) audit and achieved a consistent high score of above 80%.

A member of the RGE group of companies, Sateri is also one of the world’s first viscose producers to have completed the Higg Facility Environmental Module (FEM) assessment, with the similar verified high score of over 80% for all its viscose mills.

Developed by the Sustainable Apparel Coalition, a global, multi-stakeholder non-profit alliance for the fashion industry, the Higg Index is a suite of tools that enables brands, retailers and facilities of all sizes to accurately measure and score a company or product’s sustainability performance.

The FSLM tool of the Higg Index holistically assesses working conditions of the mills, including fair wages and compensation, health & safety, respectful treatment of employees etc; while the FEM tool focuses more on environmental performance, including energy consumption, greenhouse gas missions, water use, chemical and waste management.

Texbase, Inc., a cloud-based data management platform for the textile and consumer product industries, announces a collaboration with the global textile testing partner, Hohenstein.

As a Texbase Lab Connect partner, Hohenstein customers can collaborate, send test requests and receive test reports within Texbase Connect. In addition, data export files for digitized materials can be attached to their specific materials in the system. “Texbase has facilitated an improved workflow for our brand customers. Adding this system to our earlier OEKO-TEX® CertLink project gives our partners easy access to the data they need - in one location - instead of having to manage multiple emails," said Ben Mead, Managing Director, Hohenstein Institute America.

Hohenstein is a global leader in textile testing and innovation, specializing in applied research and development around the human - textile - environment interaction. Their lab testing determines compliance with legal requirements, standards, international specifications and internal quality guidelines. Hohenstein validates performance and safety claims through standard and customized testing and certifications.

Hohenstein and Texbase will both be exhibiting at the upcoming Outdoor Retailer/Snow Show on January 26-28th.

Während vor Weihnachten die Bestellungen explodieren, beginnt nach den Feiertagen die Hochsaison der Retouren. Egal ob die Geschenke nicht gefallen, nicht passen oder doppelt sind: Für Onlinehändler lohnt es sich, den Rückgabeprozess möglichst kundenfreundlich zu gestalten. Denn eine von der Delivery-Plattform Seven Senders in Auftrag gegebene YouGov-Umfrage ergab: Die Erfahrung bei der Retoure hat für 73 Prozent der Verbraucher Einfluss darauf, ob sie weiterhin bei diesem Händler einkaufen würden. Dr. Johannes Plehn, Gründer und Geschäftsführer von Seven Senders, fasst zusammen, worauf es beim Retourenmangement ankommt.
 
Für klare Bedingungen sorgen
Für Onlineshopper gehört die Möglichkeit, Bestellungen einfach und flexibel abzuwickeln, zum festen Bestandteil einer positiven Customer Journey – auch über Grenzen hinweg. Weltweit sagen sogar über 73 Prozent der Konsumenten, dass sie die Retourenbedingungen lesen, bevor sie einen Kauf tätigen. „E-Tailer sollten daher darauf achten, die Informationen zur Retoure klar und deutlich zu formulieren“, so Dr. Johannes Plehn. Für Cross-Border-Versände gilt daher, dass die Retourenbedingungen idealerweise in der jeweiligen Landessprache verfügbar sind. So minimieren E-Tailer das Risiko eines Kaufabbruchs, weil Kunden wichtige Informationen nicht finden oder verstehen können.
 
Retourenprozess so einfach wie möglich gestalten
Onlinehändler, die einen unkomplizierten Retourenprozess anbieten, erhöhen ihre Chancen, dass der Kunde erneut bei ihnen einkauft. Wichtig ist deshalb vor allem ein einfacher Zugang zu den Retourenlabels. Die Delivery-Plattform Seven Senders unterstützt E-Tailer hierbei mit einer komfortablen und kostengünstigen Lösung: „Über ein im Shop integriertes Retouren-Portal können Kunden das Label bei Bedarf selbst erstellen und ausdrucken“, erläutert der Seven Senders Geschäftsführer. Ungenutzte Labels müssen so nicht weggeworfen werden, das vermeidet Müll und schützt die Umwelt.
 
Kundenbedürfnisse mit lokalen Carriern erfüllen
Wer mit einem lokalen Carrier im Zielland zusammenarbeitet, kann am besten auf die Wünsche der Kunden eingehen. Mit seinem Netzwerk aus über 100 europäischen Carriern gibt Seven Senders Onlinehändlern die Möglichkeit, verschiedene Rückgabeoptionen anzubieten. Außerdem werden bei der Delivery-Plattform alle Retouren in einem Land in den nationalen Hubs des jeweiligen Last-Mile-Carriers gebündelt und direkt ins Lager des Onlineshops versendet.
 
Kommunikation auch bei der Retoure entscheidend
Was bei der Lieferung der Bestellung gang und gäbe ist, wird beim Retourenprozess oft vernachlässigt: die Kommunikation mit dem Kunden. Vor allem bei Rücksendungen aus dem Ausland haben Onlinehändler die Möglichkeit, mit einer proaktiven Kundenkommunikation zu punkten. Die technische Umsetzung kann beispielsweise mit dem Delivery-Services-Tracking von Seven Senders erfolgen. „Mittels Statusmeldungen und einer Trackingpage können Kunden ihr Paket bis zurück ins Lager virtuell begleiten“, so der Seven Senders Gründer. Erhalten sie dann auch noch die Benachrichtigung, dass ihr Warenwert umgehend zurückerstattet wird, erhöht das zusätzlich die Wahrscheinlichkeit einer erneuten Bestellung bei diesem Anbieter.
 
Prozessoptimierung durch Datenanalyse
Entscheidend für die erfolgreiche Abwicklung des gesamten Rückgabeprozesses ist ein datengetriebener Retourenablauf. Über ein Analyse-Tool wie beispielsweise das der Delivery-Plattform Seven Senders können Onlinehändler vor allem die Carrier-Performance im Blick behalten. Dashboards und Reportings, die exakt auf Lieferungen und Retouren abgestimmt sind, helfen dabei, Daten zu sammeln, zu analysieren und dadurch die Retourenprozesse zu verbessern. Das schafft Transparenz gegenüber den Kunden und trägt langfristig zum Erfolg im grenzübergreifenden Onlinehandel bei.