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24.01.2022

Sateri completes Higg Facility Social and Labour Module Assessment

All of Sateri’s five viscose mills in China have undergone independent evaluation of their social and labour practices, having completed the Higg Facility Social and Labour Module (FSLM) audit and achieved a consistent high score of above 80%.

A member of the RGE group of companies, Sateri is also one of the world’s first viscose producers to have completed the Higg Facility Environmental Module (FEM) assessment, with the similar verified high score of over 80% for all its viscose mills.

Developed by the Sustainable Apparel Coalition, a global, multi-stakeholder non-profit alliance for the fashion industry, the Higg Index is a suite of tools that enables brands, retailers and facilities of all sizes to accurately measure and score a company or product’s sustainability performance.

The FSLM tool of the Higg Index holistically assesses working conditions of the mills, including fair wages and compensation, health & safety, respectful treatment of employees etc; while the FEM tool focuses more on environmental performance, including energy consumption, greenhouse gas missions, water use, chemical and waste management.

All of Sateri’s five viscose mills in China have undergone independent evaluation of their social and labour practices, having completed the Higg Facility Social and Labour Module (FSLM) audit and achieved a consistent high score of above 80%.

A member of the RGE group of companies, Sateri is also one of the world’s first viscose producers to have completed the Higg Facility Environmental Module (FEM) assessment, with the similar verified high score of over 80% for all its viscose mills.

Developed by the Sustainable Apparel Coalition, a global, multi-stakeholder non-profit alliance for the fashion industry, the Higg Index is a suite of tools that enables brands, retailers and facilities of all sizes to accurately measure and score a company or product’s sustainability performance.

The FSLM tool of the Higg Index holistically assesses working conditions of the mills, including fair wages and compensation, health & safety, respectful treatment of employees etc; while the FEM tool focuses more on environmental performance, including energy consumption, greenhouse gas missions, water use, chemical and waste management.

Source:

Sateri

RGE Gives Sustainable Fashion a Boost with New Partnerships in Singapore (c) RGE Group
From Left to Right: Tey Wei Lin, President of RGE, Sim Ann, Senior Minister of State for Foreign Affairs and National Development, Low Yen Ling, Minister of State for Trade & Industry and Culture, Community and Youth, and Wilson Teo, President of TaFF after signing of strategic partnership between TaFF and RGE to advocate sustainable industry practices within Singapore and the region, through programme implementation, research, and education
01.12.2021

RGE Gives Sustainable Fashion a Boost

  • RGE has formalised two new partnerships in Singapore to advance sustainable fashion.

The first is a three-year strategic partnership with the Textile & Fashion Federation (TaFF) to advocate sustainable industry practices within Singapore and the region, through programme implementation, research, and education. The second is a five-year research collaboration with Nanyang Technological University, Singapore (NTU Singapore) on innovation in textile recycling technology.

The partnership with TaFF on its fashion sustainability programme was officially launched today. Through industry talent development and capacity building, raising corporate and consumer awareness, and innovation promotion, TaFF seeks to galvanise the fashion ecosystem towards redefining sustainable fashion.

  • RGE has formalised two new partnerships in Singapore to advance sustainable fashion.

The first is a three-year strategic partnership with the Textile & Fashion Federation (TaFF) to advocate sustainable industry practices within Singapore and the region, through programme implementation, research, and education. The second is a five-year research collaboration with Nanyang Technological University, Singapore (NTU Singapore) on innovation in textile recycling technology.

The partnership with TaFF on its fashion sustainability programme was officially launched today. Through industry talent development and capacity building, raising corporate and consumer awareness, and innovation promotion, TaFF seeks to galvanise the fashion ecosystem towards redefining sustainable fashion.

Wilson Teo, President of TaFF, said, “Our strategic partnership with RGE marks a step forward for TaFF to expand our sustainability ecosystem throughout the fashion value chain, from materials, manufacturing, brands and technology to solutions. We have set up a Steering Committee that spans across the value chain, as a model for the industry. Together with our collaborators, we will continue to equip enterprises in the journey of sustainability. We will also work with communities to build awareness in responsible consumption and recycling.”

RGE has committed to provide nearly S$3 million funding over three years to support TaFF’s fashion sustainability programme. In addition, RGE’s Vice Chairman Bey Soo Khiang joins the programme’s Steering Committee as its Vice Chairperson.

Tey Wei Lin, President of RGE, said, “As a Singapore-based company and the world’s largest viscose producer, our business is well-positioned to support the country’s desire to advance sustainable development and to create a green economy. Our collaboration with TaFF and NTU is an investment of financial and other resources to create meaningful impact, not just within Singapore but also in the region. As part of our US$200 million investment commitment into next-generation textile fibre innovation and technology, we seek to work with innovators, industry partners, research institutions and academia to scale up solutions that will deliver cleaner and more circular cellulosic textile fibre to the masses at affordable prices.”

The launch of TaFF’s fashion sustainability programme follows the roll-out of the Enterprise Sustainability Programme (ESP) by Enterprise Singapore on 1 October 2021, which supports enterprises in their sustainability initiatives and helps them capture new opportunities in the green economy.

“Industry partnerships are pertinent to uplift capabilities of enterprises. We are very encouraged by TaFF’s efforts to drive sustainability in the textile and fashion sector as trade associations and chambers play a key role in strengthening sector-specific capabilities,” said Alan Yeo, Director of Retail & Design at Enterprise Singapore. “Collaborations with corporate partners such as RGE will also help accelerate this process. This is a good start and we hope to eventually see more companies across all sectors start to integrate sustainability alongside their growth.”

The launch event was graced by Minister of State for Trade and Industry Low Yen Ling, TaFF’s patron and Senior Minister of State for National Development and Foreign Affairs Sim Ann, CEO of Enterprise Singapore Png Cheong Boon, as well senior representatives from TaFF and RGE.

The official launch of the research collaboration with NTU is expected to take place next year. A key desired outcome from the collaboration is to complement RGE’s pilot urban-fit textile recycling plant in Singapore.

Photo: Sateri
26.08.2021

EU-BAT Compliance Confirmed for all Sateri Viscose Fibre Mills

  • Achievement Ahead of Schedule

All of Sateri’s five viscose mills in China are now fully compliant with the emission limits set out in the European Union Best Available Techniques Reference Document (EU-BAT BREF) on Polymers, following recent verification of Sateri Jiangsu and Sateri China mills.

Verified by independent consultant Sustainable Textile Solutions (STS), a division of BluWin Limited (UK), the parameters assessed included resource utility efficiency, wastewater discharge and air emission.

Allen Zhang, President of Sateri said, “Sateri Jiangsu was established in 2019 following an acquisition while Sateri China was built in the same year. We had aimed to have both mills meet EU-BAT’s recommended emission levels by 2023. To achieve this two years ahead of schedule underscores our continuous efforts in process improvement and control of pollutant emissions, and resource utilization efficiency. We will continue to pursue manufacturing excellence and invest in best-in-class technologies for all our mills – existing, acquired, and newly constructed ones – as part of our Vision 2030 commitment towards closed-loop and cleaner production.”

  • Achievement Ahead of Schedule

All of Sateri’s five viscose mills in China are now fully compliant with the emission limits set out in the European Union Best Available Techniques Reference Document (EU-BAT BREF) on Polymers, following recent verification of Sateri Jiangsu and Sateri China mills.

Verified by independent consultant Sustainable Textile Solutions (STS), a division of BluWin Limited (UK), the parameters assessed included resource utility efficiency, wastewater discharge and air emission.

Allen Zhang, President of Sateri said, “Sateri Jiangsu was established in 2019 following an acquisition while Sateri China was built in the same year. We had aimed to have both mills meet EU-BAT’s recommended emission levels by 2023. To achieve this two years ahead of schedule underscores our continuous efforts in process improvement and control of pollutant emissions, and resource utilization efficiency. We will continue to pursue manufacturing excellence and invest in best-in-class technologies for all our mills – existing, acquired, and newly constructed ones – as part of our Vision 2030 commitment towards closed-loop and cleaner production.”

Chen Xinwei, Chairman of China Chemical Fiber Industry Association, said, "China's regenerated cellulose fibre industry has been progressing steadily in recent years. As a major viscose manufacturer, Sateri has demonstrated leadership in benchmarking itself against advanced domestic and international standards, focusing on low-carbon development, energy-saving and emission-reduction technology, and cleaner production to advance sustainable development, as well as enhance the company’s competitiveness. All other players in the industry should be encouraged to follow suit."

Sateri is a member of the RGE group of companies; Sateri’s other three mills - Sateri Fujian, Sateri Jiujiang and Sateri China (Jiangxi) - had attained EU-BAT compliance in 2020.

Source:

Omnicom Public Relations Group

05.07.2021

Infinited Fiber Company raises EUR 30 million from new Investors

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fiber Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024.

“We are really happy to welcome our new investors and grateful for the continued support from our older investors,” said Infinited Fiber Company co-founder and CEO Petri Alava. “These new investments enable us to proceed at full speed with the pre-engineering, environmental permits, and the recruitment of the skilled professionals needed to take our flagship project forward. We can now also boost production at our pilot facilities so that we can better serve our existing customers and grow our customer-base in preparation for both our flagship factory and for the future licensees of our technology.”

H&M Group is one of Infinited Fiber Company’s earliest investors. They first invested in Infinited Fiber Company in 2019.

H&M Group has also signed a multiyear sales deal with Infinited Fiber Company to secure its access to agreed amounts of Infinna from the planned flagship factory.

New investor BESTSELLER has struck a similar sales deal with Infinited Fiber Company.

In addition to strong interest by global fashion leaders, the technology has significant promise for major textile fiber producers. Allen Zhang, President of Sateri, said: “Sateri is excited to continue to invest in and collaborate with Infinited Fiber Company as part of our long-term commitment towards closed-loop, circular and climate-positive cellulosic fibers. This financing round marks a major milestone for our collaboration in scaling up next-generation fiber solutions.”

Infinited Fiber Company’s flagship plant preparations are also proceeding on other fronts. Several Nordic and international investment banks have given Infinited Fiber Company proposals on the financing options for the investment.

Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna, a unique, premium-quality regenerated textile fiber with the natural, soft look and feel of cotton. Infinna is biodegradable and contains no microplastics, and at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Source:

Infinited Fiber Company

05.07.2021

Sateri continues its collaboration with Infinited Fiber Company

Sateri, one of the world’s largest viscose producers and a member of the RGE group of companies, continues its collaboration with Infinited Fiber Company, a textile fibre technology group based out of Finland, and participated in the company’s latest EUR30 million funding round completed on 30 June 2021. In addition to existing investors like Sateri, Infinited Fiber Company has attracted new investors including adidas and BESTSELLER.

Sateri, one of the world’s largest viscose producers and a member of the RGE group of companies, continues its collaboration with Infinited Fiber Company, a textile fibre technology group based out of Finland, and participated in the company’s latest EUR30 million funding round completed on 30 June 2021. In addition to existing investors like Sateri, Infinited Fiber Company has attracted new investors including adidas and BESTSELLER.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fibre Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024. The engineering progress supported by the additional funds also accelerates Infinited Fiber Company’s ongoing collaboration and potential technology licensing with Sateri.

Sateri strategically contributes to RGE’s commitment and strategic business direction. Sateri has developed and produced a diverse range of circular and sustainable products including Lyocell and FINEX™, which is made from recycled textile waste. The in-house R&D efforts and the investment in Infinited Fiber Company are part of RGE’s $200 million investment commitment to advance next-generation textile fibre innovation and technology.

Source:

Sateri / Omnicom Public Relations Group

07.05.2021

Sateri to Acquire Funing Aoyang’s Viscose Fibre Business

Sateri has entered into agreement with Funing Aoyang Technology Co., Ltd. (Funing Aoyang) to acquire its viscose fibre business. The acquisition is part of Sateri’s growth strategy which will bring Sateri’s total number of viscose mills in China to six and total annual production capacity to more than 1.8 million tonnes.

Funing Aoyang is a subsidiary of listed company Jiangsu Aoyang Health Industry Co., Ltd. Its 330,000-tonne per annum mill that will be acquired by Sateri under the agreement, is located in Aoyang Industrial Park, Funing County, Jiangsu Province. Sateri is a member of the RGE group of companies; RGE manages a group of resource-based manufacturing companies with global operations spanning Indonesia, China, Brazil, Spain and Canada.

Sateri has entered into agreement with Funing Aoyang Technology Co., Ltd. (Funing Aoyang) to acquire its viscose fibre business. The acquisition is part of Sateri’s growth strategy which will bring Sateri’s total number of viscose mills in China to six and total annual production capacity to more than 1.8 million tonnes.

Funing Aoyang is a subsidiary of listed company Jiangsu Aoyang Health Industry Co., Ltd. Its 330,000-tonne per annum mill that will be acquired by Sateri under the agreement, is located in Aoyang Industrial Park, Funing County, Jiangsu Province. Sateri is a member of the RGE group of companies; RGE manages a group of resource-based manufacturing companies with global operations spanning Indonesia, China, Brazil, Spain and Canada.

Allen Zhang, Sateri’s President, said: “This acquisition will boost Sateri’s market footprint and further strengthen our ability to serve customers in eastern and northern China. We will invest in advanced technologies to upgrade the mill so as to enhance its process technology, safety and environmental performance. Through better management and operational excellence, we hope to make a positive impact to the local economy and accelerate the sustainable development of the industry.”

The closing of the acquisition is subject to procedural approvals by relevant authorities.

Source:

Omnicom Public Relations Group

 New Recycled Fibre FinexTM in Stores; Sateri Partners Fashion Brands to Unveil Product (c) Finex
Finex Circularity Model
08.06.2020

New Recycled Fibre FinexTM in Stores; Sateri Partners Fashion Brands to Unveil Product

Shanghai – Sateri has unveiled FinexTM as its new product brand for recycled fibre. FinexTM, short for ‘Fibre Next’, is an innovative next-generation cellulosic fibre containing recycled content. Internationally known outdoor brand Lafuma has produced FinexTM apparel ahead of 618, China’s major mid-year online shopping festival, while independent China designer Rico Lee will launch his FinexTM apparel next month.

Since its announcement in March this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.

Shanghai – Sateri has unveiled FinexTM as its new product brand for recycled fibre. FinexTM, short for ‘Fibre Next’, is an innovative next-generation cellulosic fibre containing recycled content. Internationally known outdoor brand Lafuma has produced FinexTM apparel ahead of 618, China’s major mid-year online shopping festival, while independent China designer Rico Lee will launch his FinexTM apparel next month.

Since its announcement in March this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.

“We’re pleased to collaborate with Sateri as one of their first brand partners for FinexTM. Sateri’s dedication to this partnership made it possible for Lafuma to produce T-shirts with this fine quality fibre in a short time. T-shirts made with FinexTM will be among the offerings Lafuma has in store for the 618 festival as we look to support environmentally-friendly and excellent performance solutions to strengthen our position as a leading outdoor apparel brand,” said Wu Qian, General Manager of Lafuma China.

Echoing similar sentiments is Rico Lee who established his own independent label in 2014, “I jumped at the opportunity to collaborate with Sateri when they approached me because FinexTM encapsulates what my brand stands for – Beautiful Technology that combines function and fashion.”

Tom Liu, Sateri’s Commercial Vice President said, “Like our flagship brand EcoCosy®, FinexTM is made from bio-based natural fibres. Innovation and technology has made cellulosic textile fibre recycling possible and FinexTM represents how nature not only renews itself but that products made from nature can also be regenerated. This, at its heart, is what circular fashion looks like. Our brand promise to customers remains constant– Sateri’s products are sustainable, high quality, efficient, and cost-effective. The FinexTM tagline ‘Together For A Better Next’ expresses our aspiration to be the partner of choice for next-generation fibre - we thank Lafuma and Rico Lee for pioneering with us on this quest.”

Last month, Sateri announced its entry into China’s Lyocell fibre market. The recent string of product portfolio expansion announcements is underpinned by Sateri’s business strategy to capture value. Allen Zhang, President of Sateri said, “Being the world’s largest viscose producer gives us the advantages that come with volume, but value is what we hope differentiates us. By this, we don’t only mean higher value products like Lyocell or FinexTM but also the value we bring to communities, country, climate and customers.”

Globally, less than 1% of material used to produce clothing is recycled into new clothing. This presents a big opportunity for textile fibre recycling, particularly in China which is the largest textile producing country in the world. Last month, Sateri became a council member of the China Association of Circular Economy (CACE). The company will work closely with CACE’s Textile Waste Comprehensive Utilisation Committee to establish standards and promote industrial-scale textile waste recycling. Sateri is part of the Singapore-based RGE group of companies which has committed USD200 million into next-generation textile fibre innovation and technology.

25.05.2020

Sateri Enters China’s Lyocell Fibre Market

  • New 20,000 ton Lyocell line commences production in Shandong

Sateri has successfully commenced production of Lyocell fibre in Rizhao, Shandong, China. In collaboration with Asia Symbol, China’s leading producer of pulp and packaging board, the newly installed 20,000 ton per annum production line will broaden Sateri’s portfolio of high quality fibre products, and bolster Lyocell supply to the textile and non-woven markets.

Industry associations such as the China National Textile and Apparel Council (CNTAC) welcome the news. Duan Xiaoping, Deputy President of CNTAC and President of the China Chemical Fibers Association (CCFA), said, “Lyocell is not only a higher value product but also an eco-friendly fibre that is bio-based and minimises chemical use and emissions. Sateri’s investment in Lyocell is very much aligned with the aim for technical and product upgrading for China’s textile industry.”

  • New 20,000 ton Lyocell line commences production in Shandong

Sateri has successfully commenced production of Lyocell fibre in Rizhao, Shandong, China. In collaboration with Asia Symbol, China’s leading producer of pulp and packaging board, the newly installed 20,000 ton per annum production line will broaden Sateri’s portfolio of high quality fibre products, and bolster Lyocell supply to the textile and non-woven markets.

Industry associations such as the China National Textile and Apparel Council (CNTAC) welcome the news. Duan Xiaoping, Deputy President of CNTAC and President of the China Chemical Fibers Association (CCFA), said, “Lyocell is not only a higher value product but also an eco-friendly fibre that is bio-based and minimises chemical use and emissions. Sateri’s investment in Lyocell is very much aligned with the aim for technical and product upgrading for China’s textile industry.”

A natural and biodegradable fibre, Sateri’s Lyocell is made from wood pulp sourced from sustainable plantations. It is manufactured using closed-loop technology, requiring minimal chemical input during the production process, and utilising an organic solvent that can be almost fully recovered and recycled. Lyocell is used to produce high quality textiles and personal hygiene materials. Textiles made from Lyocell possess high tenacity and bright lustre, and share similar qualities with textiles made from viscose – soft and silky with good drape, breathability, and absorption.

Sateri is part of the RGE group of companies which has committed to investing USD200 million to advance next-generation textile fibre innovation and technology. In March this year, Sateri achieved a breakthrough in commercial production of viscose using recycled textile waste.

More information:
Sateri lyocell fibers
Source:

Sateri

CHIC March 2018 closes successfully with rise in attendance (c) JANDALI
German Pavilion
29.03.2018

CHIC March 2018 closes successfully with rise in attendance

  • CHIC Shanghai, March 14-16, 2018
  • CHIC March 2018 closes successfully with rise in attendance
  • CHIC´s new design: Discovering the young consumer world
  • Successful business in all fair segments
  • Service point CHIC as international platform for the international fashion trade
  • New autumn date for CHIC: September 27-29, 2018

The spring edition of CHIC, taking place from March 14-16, 2018, finished successfully with yet another increase in visitor figures. 1,210 exhibitors from 21 countries and regions presented themselves on 117,200 m² at the National Exhibition & Convention Center in Shanghai. 112,666 visitors of all business channels were registered at the fair, among them leading department stores, shopping malls, multibrand stores, agents, distributors.

  • CHIC Shanghai, March 14-16, 2018
  • CHIC March 2018 closes successfully with rise in attendance
  • CHIC´s new design: Discovering the young consumer world
  • Successful business in all fair segments
  • Service point CHIC as international platform for the international fashion trade
  • New autumn date for CHIC: September 27-29, 2018

The spring edition of CHIC, taking place from March 14-16, 2018, finished successfully with yet another increase in visitor figures. 1,210 exhibitors from 21 countries and regions presented themselves on 117,200 m² at the National Exhibition & Convention Center in Shanghai. 112,666 visitors of all business channels were registered at the fair, among them leading department stores, shopping malls, multibrand stores, agents, distributors.

Chen Dapeng, President of CHIC and Executive Vice President of China National Garment Association: "The consumers in China develop rapidly, `consumer upgrade´ is the keyword, the Chinese market is consumer oriented, in demand is an individual young style. The offer has to adapt to the needs of this target group, the industry has to become even more innovative and face the technological challenges."

CHIC Shanghai shows that the Chinese market follows the current trends which is also mirrored by its fresh young design and a full visual concept that was developed in cooperation with WGSN. Addressees are the young trendsetting consumers, China´s driving force for the strong growth in retail sales, which increased by 10.2% in 2017 to about 5.7 trillion US$. According to a study by BCG this target group accounts for 65% of consumption increase in China with a predicted growth rate of 11% per year until 2021. The total domestic consumption contributed nearly 60% to the economic expansion of the country in the last year.

Intensive contacts and ordering in all areas of CHIC

The exhibitors of the designer area IMPULSES, one of the core segments at CHIC and occupying the entire North Hall, among them Hua Mu Shen, Shan Zi, Mood for Mode, were very satisfied. In addition to numerous concrete cooperation agreements high value orders were placed as well.

The international exhibitors in the FASHION JOURNEY area came from Brazil, Denmark, Germany, France, China Hong Kong, India, Italy - with 40 exhibitors again the biggest European participation - , Japan, Korea, Peru, Poland, Sweden, Spain, China Taiwan, UK. They expressed their satisfaction with their participations and recognize the potential of the Chinese market. The trade fair objective are contacts, numerous promising cooperation talks took place that need intensive follow-up after the fair. Nevertheless there were also orders placed at the fair. The Polish Investment and Trade Agency participated for the first time in CHIC with its national export program “go-to-brand”. Polish jewellery and kidswear designer brands participated in the program and exhibited at CHIC.

Showing at the leather and fur area HERITAGE the International Fur Federation (IFF) presented itself for the first time with international producers such as the auction houses NAFA and SAGA. Turkey was again represented under the roof of IDMIB / ITKIB by ten companies. For the national participants, grouped in pavilions of the respective Chinese provinces, CHIC is an essential business platform, here they regularly meet their buyers and this time once again registered orders of high sums.

Young brands in the CHIC YOUNG BLOOD area like Monkey King (after the monkey king in the classic Chinese novel The Journey to the West) with manga style shirts or JPE, a trendy street style brand with a traditional Chinese dragon being its mascot, made more than 300 contacts with concrete cooperation intentions at CHIC.

Companies in the segment URBAN VIEW, the menswear area, e.g. RUYI group with more than 30 international fashion brands such as Aquascutum or Sandro; GSON, a menswear line of SEMIR group or ManCode, a new exhibitor at CHIC, reported hundreds of cooperation inquiries and direct deals at the fair.

A sensation in the accessories segment SECRET STARS was created amongst others by the German brand LEONARDO. Large groups of visitors interested in the jewellery collection gathered at the booth. The fair participation beat the company´s expectations by far.

The young generation is the engine for fashion consumption in China, a fact also recognized by the management of the SEMIR group that presented product novelties and its service offer with its kidswear brand BALABALA in the KID´S PARADISE at CHIC. New technologies were shown on more than 500 m² by the HODO group and its "unstaffed shops", "smart fitting rooms", "magic dressing mirrors". Further innovations were "cloud shelves" and "big screen data".

Service platform CHIC

The intensively expanded visitor management, online and offline, was a central aspect of the fair. Online via WeChat and the official CHIC APP more than 200,000 visitor request for specific product groups were made, exhibitors uploaded more than 700,000 pieces of product information. Active exchange was initiated by the Buyer´s Talk on the second fair day, dealing with the development of the buying systems of department stores and shopping malls, trend information was given at CHIC Buyer´s Theme Salon also taking place on day 2. The VIP Buyer´s Meeting brought international brands and interested agents and distributors together - a service that the organizer will expand in the future. “We visit CHIC Shanghai every time, for us it´s a very important platform for trend information and also to find European brands that we can introduce to the Chinese market”, says Wen Liu, CEO Jesery from Wuhan, representative of Canadian designer brand JAC. The management of Mallstyle Investment (Shanghai), with e.g. Italian luxury brands in its portfolio, directly got in touch with German and Italian brands at CHIC after the meeting.

The event schedule of CHIC offers a broad seminar and workshop programme with its CHIC TALK, from trend information to retail solutions to buyer meetings, the show programme CHIC SHOWS staged fashion presentations, of which especially the IMPULSES and OVERSEAS´ JOINT FASHION SHOWS attracted the visitors´ attention. CHIC Shanghai is designed as a global platform for the fashion industry and fashion trade and integrates all resources that are relevant to a successful development of the fashion business in China.

CHIC Shanghai changes autumn date to September

CHIC Shanghai changes together with Intertextile Shanghai, PH Value and Yarn Expo the date for its autumn edition to September. The next fair will be held from September 27-29, 2018 at the National Exhibition & Convention Center in Shanghai.

Lectra appoints Nathalie Brunel as Vice-President Sales, Fashion & Apparel ©Lectra
Nathalie Brunel
12.12.2017

Lectra appoints Nathalie Brunel as Vice-President Sales, Fashion & Apparel

  • Nathalie Brunel’s role is to support Lectra’s global teams in the roll-out of its new strategy to customers

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce the appointment of Nathalie Brunel to the role of Vice-President Sales, Fashion & Apparel. Based at Lectra’s headquarter’s in Paris, Nathalie reports to Edouard Macquin, Chief Sales Officer, Lectra and a member of the executive committee.

Nathalie Brunel’s role is to support Lectra’s subsidiaries as they conduct the Group’s strategic roadmap through the deployment of an offer—integrating the PLM and the cutting room of the future—which is rooted in customer experience. Nathalie will notably work with six countries: United States, China, Germany, United Kingdom, France and Italy.

  • Nathalie Brunel’s role is to support Lectra’s global teams in the roll-out of its new strategy to customers

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce the appointment of Nathalie Brunel to the role of Vice-President Sales, Fashion & Apparel. Based at Lectra’s headquarter’s in Paris, Nathalie reports to Edouard Macquin, Chief Sales Officer, Lectra and a member of the executive committee.

Nathalie Brunel’s role is to support Lectra’s subsidiaries as they conduct the Group’s strategic roadmap through the deployment of an offer—integrating the PLM and the cutting room of the future—which is rooted in customer experience. Nathalie will notably work with six countries: United States, China, Germany, United Kingdom, France and Italy.

“The fashion and apparel industry, a historic market for Lectra, is the pillar of our international presence. Our customers expect a high level of expertise and advice to meet the challenges they face due to the digitalization of their professions. Nathalie Brunel’s experience in transforming organizations and developing business for complex solutions within large groups is a valuable asset for both Lectra and our customers,” states Edouard Macquin.

“The fashion and apparel ecosystem is clearly entering the digital era. I aim to bring Lectra’s value proposition to our customers, facilitating their adoption of Industry 4.0 principles. I am proud to contribute to the integration of new technologies in their processes, from design to the finished product. It is crucial to meet the needs of companies facing a complex and fragmented market that is generating both local, and global, pressures,” underlines Nathalie Brunel.

Nathalie Brunel has over 20 years of experience in managing large accounts and management responsibility. In 1996, she joined the Altran group where she successively held the roles of Development Director, Director of a business unit, Associate Director, and Executive Director of large accounts. In 2011, Orange Business Services recruited Nathalie Brunel as Vice-President, Business Operations and Support, then Vice-President Large Accounts, Manufacturing and IT. Prior to joining Lectra, Nathalie Brunel held the position of CEO and shareholder of Okavango Energy, a consulting and industrial energy performance company.

Nathalie has a diploma from the Institut supérieur de commerce de Paris.

Source:

Lectra