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25.01.2024

Archroma and Sanitized AG enhancing collaboration in marketing, sales, and technology

Archroma proudly announced the continuation of its longstanding partnership with SANITIZED AG, marking collaborative success in the textile industry. This enduring alliance has been a cornerstone in driving innovation and setting industry standards, particularly for odor and hygiene management within the home textiles and apparel industry.

Archroma, one of the best chemical suppliers in the markets, further solidifies its position through the acquisition of Huntsman’s Textile Effects division in February 2023.

The acquisition enabled Archroma to broaden its global reach and technical expertise. Paired with our strong expertise in freshness additives, we enhance our marketing teams for joint communication, enhance the salesforce in the regions and strengthen our innovation force to drive the industry towards more sustainable solutions,” says Michael Lüthi, CEO of SANITIZED AG.

Archroma proudly announced the continuation of its longstanding partnership with SANITIZED AG, marking collaborative success in the textile industry. This enduring alliance has been a cornerstone in driving innovation and setting industry standards, particularly for odor and hygiene management within the home textiles and apparel industry.

Archroma, one of the best chemical suppliers in the markets, further solidifies its position through the acquisition of Huntsman’s Textile Effects division in February 2023.

The acquisition enabled Archroma to broaden its global reach and technical expertise. Paired with our strong expertise in freshness additives, we enhance our marketing teams for joint communication, enhance the salesforce in the regions and strengthen our innovation force to drive the industry towards more sustainable solutions,” says Michael Lüthi, CEO of SANITIZED AG.

With a focus on strategic development, Archroma and SANITIZED AG aim to reinforce mills and brands in elevating their products by adding the value of freshness to their products and providing high-quality effects. This collaboration offers customers a flexible package, completed with application support through technical service and expertise, along with access to a strong product portfolio. Notably, the partners are ready to lead market trends and transformations, particularly in freshness finishes, ensuring their collective success in the dynamic landscape.

More information:
Archroma Sanitized AG Sanitized
Source:

Archroma

(c) SANITIZED
04.08.2021

New CEO at SANITIZED AG: Michael Lüthi succeeds Urs Stalder

Michael Lüthi, a member of the founding family, will become the CEO of the SANITIZED company group on August 1, 2021. He will take over the position from Urs Stalder, who will join the administrative board after working for the company for over 30 years.

Longtime CEO Urs Stalder consistently promoted the brand Sanitized®. Furthermore, he managed to internationalize the company, establish subsidiaries in the U.S., China and India, and focus on innovative products.

The 38-year-old business economist Michael Lüthi has been working for SANITIZED since 2018. He previously worked as COO of Senevita, a company that at the time had roughly 30 residences, and he supervised residential complexes for seniors with roughly 2,500 employees. Over the past three years, Michael Lüthi was already a member of SANITZED’s management team and helped to shape the course of the company.

Michael Lüthi, a member of the founding family, will become the CEO of the SANITIZED company group on August 1, 2021. He will take over the position from Urs Stalder, who will join the administrative board after working for the company for over 30 years.

Longtime CEO Urs Stalder consistently promoted the brand Sanitized®. Furthermore, he managed to internationalize the company, establish subsidiaries in the U.S., China and India, and focus on innovative products.

The 38-year-old business economist Michael Lüthi has been working for SANITIZED since 2018. He previously worked as COO of Senevita, a company that at the time had roughly 30 residences, and he supervised residential complexes for seniors with roughly 2,500 employees. Over the past three years, Michael Lüthi was already a member of SANITZED’s management team and helped to shape the course of the company.

“We will continue to combine tradition and innovation: SANITIZED is a fourth-generation Swiss family company, and we will continue to expand our leadership position in the world with our safe and innovative products and services for the textile, polymer, and paint industries,” explains the new SANITIZED CEO Michael Lüthi. American company Consolidated Pathways was recently acquired with this objective in mind. SANITIZED now has a presence with its own subsidiaries in the U.S., China, the European Union, and India.

Source:

PR Heinhöfer für Sanitized AG

20.10.2020

New Partners: FERRO-PLAST and SANITIZED AG

  • New strategic sales partnership for the Sanitized® antimicrobial polymer additives in Italy

Italy and Switzerland - SANITIZED customers in the polymer industry in Italy will profit from FERRO-PLAST’s expertise and established sales network. The Sanitized® antimicrobial additives for hygiene function and material protection for polymers will be marketed in Italy by our new sales partner.

SANITIZED and FERRO-PLAST, two experts in their fields with similar understanding of values, have joined forces; both deal in high-performance products for the Polymer industry combined with the best possible service, which begins with the conception of value-added products and their optimum use. This collaboration with SANITIZED is a good fit for the portfolio as both companies focus on innovative, customer-specific solutions.

  • New strategic sales partnership for the Sanitized® antimicrobial polymer additives in Italy

Italy and Switzerland - SANITIZED customers in the polymer industry in Italy will profit from FERRO-PLAST’s expertise and established sales network. The Sanitized® antimicrobial additives for hygiene function and material protection for polymers will be marketed in Italy by our new sales partner.

SANITIZED and FERRO-PLAST, two experts in their fields with similar understanding of values, have joined forces; both deal in high-performance products for the Polymer industry combined with the best possible service, which begins with the conception of value-added products and their optimum use. This collaboration with SANITIZED is a good fit for the portfolio as both companies focus on innovative, customer-specific solutions.

With the addition of the antimicrobial Sanitized® additives at FERRO-PLAST, the Polymer industry gets an overall package, offering more than just products for hygiene function and material protection. As an addition to the core product services, SANITIZED supports development and production, regulatory queries and marketing through the use of the Sanitized® Ingredient Brand, which characterizes the end products within their differentiation and emphasis on quality.

The antimicrobial additives for Polymers from SANITIZED protect end products from bacterial infestation, growth of algae and mildew, material degradation, biofilms, pink stain, and odors caused by microbes. The Polymer industry uses the antimicrobial additive in flooring, industrial coatings, artificial leather, roof membranes, pool liners, tarpaulins, and all extruded products.

“FERRO-PLAST is proud to represent the prestigious and important brand Sanitized® in Italy. We are confident to have the necessary experience and skills to successfully promote these products which are leaders in the hygiene field. We are sure that especially in this particular moment, they bring a substantial support to the Italian plastic market”, says FERRO-PLAST’s Managing Director, Rodolfo Di Nardo. “The technical competence and the strong customer focus impress me about FERRO-PLAST”, confirms Michael Lüthi, Head of BU Polymer at SANITIZED AG.

Source:

EMG

CHEMLOGIS and SANITIZED AG: New strategic sales partnership for the Sanitized® antimicrobial polymer additives in Mexico (c) SANITIZED AG
CHEMLOGIS’s CEO Ing. León Freiman K.
30.07.2020

CHEMLOGIS and SANITIZED AG: New strategic sales partnership for the Sanitized® antimicrobial polymer additives in Mexico

Mexico and Switzerland - SANITIZED customers in the polymer industry in Mexico will profit from CHEMLOGIS’s expertise and established sales network. The Sanitized® antimicrobial additives for hygiene function and material protection for polymers will be marketed in Mexico by our new sales partner.

SANITIZED and CHEMLOGIS, two experts in their fields with similar understanding of values, have joined forces; both deal in high-performance products for the Polymer industry combined with the best possible service, which begins with the conception of value-added products and their optimum use. This collaboration with SANITIZED is a good fit for the portfolio as both companies focus on innovative, customer-specific solutions.

Mexico and Switzerland - SANITIZED customers in the polymer industry in Mexico will profit from CHEMLOGIS’s expertise and established sales network. The Sanitized® antimicrobial additives for hygiene function and material protection for polymers will be marketed in Mexico by our new sales partner.

SANITIZED and CHEMLOGIS, two experts in their fields with similar understanding of values, have joined forces; both deal in high-performance products for the Polymer industry combined with the best possible service, which begins with the conception of value-added products and their optimum use. This collaboration with SANITIZED is a good fit for the portfolio as both companies focus on innovative, customer-specific solutions.

With the addition of the antimicrobial Sanitized® additives at CHEMLOGIS, the Polymer industry gets a new overall package, offering more than just products for hygiene function and material protection. As an addition to the core product services, SANITIZED supports development and production, regulatory queries and marketing through the use of the Sanitized® Ingredient Brand, which characterizes the end products within their differentiation and emphasis on quality.

The antimicrobial additives for Polymers from SANITIZED protect end products from bacterial infestation, growth of algae and mildew, material degradation, biofilms, pink stain, and odors caused by microbes. The Polymer industry uses the antimicrobial additive in flooring, industrial coatings, artificial leather, roof membranes, pool liners, tarpaulins, and all extruded products.

“Everyone at CHEMLOGIS is very excited to partner with SANITIZED for the sale of their antimicrobial products to the Polymer processors in Mexico. Together we bring a highly focused approach to customer´s needs in terms of technology service and products” says CHEMLOGIS’s CEO Ing. León Freiman K.” “The technical competence and the strong customer focus impress me about CHEMLOGIS”, says Michael Lüthi, Head of BU Polymer at SANITIZED AG.

Source:

EMG