From the Sector

At the Shanghaitex trade fair Mayer & Cie. China (MCN) exhibited its new machine for manufacturing three-thread fleece. The MFC 3.2 is the first in-house development by the German circular knitting machine manufacturer’s Chinese subsidiary. It produces light to heavy linings and is specially geared to processing polyester yarn. The MFC 3.2 will be available from spring 2020; the material it produces is used in sports- and leisurewear.

“Three-thread fleece linings are popular all over the world,” says Marcus Mayer, Mayer & Cie.’s technical director, “albeit with important regional differences. In Europe and America customers appreciate heavier, warm cotton fabrics, whereas in Asia light, fluffy fabrics made of mixed synthetic fibres are preferred. That is why the MFC 3.2 is a major addition to our Chinese portfolio.“

MFC 3.2: Tried and trusted basis, market-specific alignment
The new Chinese three-thread fleece machine is based on the established Mayer & Cie. MBF 3.2, the qualities of which deliver the goods in the MFC 3.2. They include the high quality of material on both sides of the fabric and the production of challenging weaves. At the same time, the Chinese Mayer & Cie. team attached importance to catering for local requirements, first and foremost processing polyester yarns. Thanks to cam parts developed in-house the new machine performs these tasks reliably and efficiently. At up to 30 rpm on a 30-inch diameter cylinder the MFC 3.2 produces three-thread fleece for sports- and leisurewear.

The MFC 3.2 is more than a three-thread fleece machine, however. A conversion kit transforms it into the MSC 3.2 II, the most popular machine in Mayer & Cie. China’s portfolio. The conversion works in both directions, which further upgrades the single jersey machine because “in the highly saturated Chinese single jersey market the fact that the MSC 3.2 II can be converted into a threethread fleece machine is an important selling point,” Managing Director Mayer notes.

• Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
• Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

• The brand identity of jeans through the main evolutions at Lee;
• The influence of WWII on the design, the creation and the wearing of clothing;
• The history of overall.

• Focus on Productivity and Efficiency

MS Printing Solutions at the next Heimtextil will focus on presenting textile printing solutions to boost cost-effective and high-quality productions, answering to Industry leaders in home and contract textile who need: productivity, quality and beneficial production process.

Attendees will see a JP4 EVO 3200 printer at work, with Bellagio reactive ink made by JK Group. This is one of MS' solutions which streamlines printing processes, reduces production times and maintenance costs, improving efficiency by:

• making the best use of production buildings, minimizing the space occupied by printers: JP4 EVO is compact and functional.
• taking full advantage of manufacturing-process, reducing downtime therefore improving productivity-performances: JP4 EVO can be fed by external roll unwinder ensuring timing optimization.
• using inks with a custom-made waveform, lowering the most common defects due to the interaction between ink and printheads, improving your productivity and competitiveness

The show will be the occasion for the Technical and Sales Teams to illustrate all details which characterize Minilario.  The printing machine, launched at the last ITMA, is the ideal choice for those searching for: flexibility, quality, speed, energy efficiency and sustainability, all in one.

The 64 print heads installed on the innovative printing carriage allow Minilario to reach the shocking but real printing speed of 18m/min, fitting the Home and contract textile demand of productivity and quality, applying a cost-effective production process.

The show will offer the opportunity to remark MS's sustainability commitment, started with #transparentaswater project based on the 100/90/10 paradigm aimed to engage the whole Textile Printing Industry in a big change. The commitment continued with MS’s adhesion to the “Sustainable Technologies” project launched by ACIMIT which selects textile machinery and systems manufacturers whose production specifications ensure a low environmental impact, combining sustainability and innovation. MS' printing machines may boast “Green Label” as “Suppliers of Sustainable Technologies” (come and visit us to go deeply inside our sustainability commitment).

A successful autumn season for Sappi at a collection of trade fairs, with exceptional interest shown in innovative packaging papers

Sappi Europe has presented its solutions for sustainable, future-oriented packaging at three trade fairs in the past few weeks. The globally operating paper specialist’s extensive product range has been serving as a benchmark in the industry for years and now includes the functional barrier papers from the Sappi Guard family, the sealable packaging paper Sappi Seal and the folding boxboard Atelier. The showcasing of innovations in sustainable packaging papers will continue at interpack in Düsseldorf in May 2020.

“Environmentally friendly packaging” was the first leading theme of FachPack, which, according to Messe Nürnberg, really had its finger on the pulse. This theme also was given top priority by visitors that were attracted to the Sappi stand, by its wide range of innovative and sustainable application solutions.

Huge demand for specific projects
Almost fifty per cent more branded goods manufacturers, converters, established customers and interested parties visited the FachPack stand in Nuremberg compared to the previous year – with specific projects in mind. For those planning to replace composite packaging with a paper-based solution with integrated functionality, Sappi presented its Sappi Guard barrierpapers and highlighted some related best practice references. This included the packaging solution for a new nut-fruit bar, recently introduced to the market, from a well-known brand manufacturer. The Sappi Guard range includes Sappi Guard M and Sappi Guard MS with a mineral oil barrier (MOB) and a grease barrier of Kit 11 or Kit 7. All Guard papers guarantee very high product safety and can be completely recycled. The integrated heat sealability was the focus of the development of Sappi Seal. René Köhler, Head of Business Development Packaging and Speciality Papers at Sappi, says: “Reducing the consumption of fossil resources in packaging is a major concern for Sappi. On this account, we developed Sappi Seal, a functional paper with integrated heat sealing functionality which is integrated in the form of a dispersion coating on the reverse side of the paper and can replace papers with a PE coating.” Sappi presented a wide range of successfully completed projects in order to demonstrate the specific application of this paper to the trade fair visitors.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

• Porcher Industries presents the future of quiet and clean mobility solutions with materials that offer high-performance thermal and acoustical insulation.

The 5th Edition of the Annual Automotive Exhaust Systems Summit, to be held in Dusseldorf on November 28th-29th, will see Porcher Industries showcase the market’s most complete range of high performance thermal and acoustical insulation products.

With a key strategic thrust targeting quiet and clean mobility by developing new insulation applications, Porcher Industries’ range of textiles meet the demands and requirements of the Automotive, Aerospace and other transport sectors by delivering unsurpassed levels of thermal and acoustical management.

On display the group will showcase its Techmat®, SilcoSoft® and ThermoShield® materials – all highly functional non-woven textiles that can be found in key areas of both the hot and cold ends of vehicle exhaust systems.

Produced from 100% non-respirable fibres, these binder free non-wovens are safe to handle and can be tailored to provide application specific thermal insulation and heat shields at temperatures ranging from 650˚C to 1150˚C (1200°F to 2100°F).

Porcher Industries is able to deliver its Techmat®, SilcoSoft® and ThermoShield® materials in a wide range of formats from roll goods, flat or formed shapes through to sub-assemblies and finished parts that combine metallic layers with their insulation materials.

Porcher Industries’ thermal and acoustical insulation solutions will also be on show in Dusseldorf: technical textiles that blend chemistry and fibre processing technology to produce a powerful range of non-woven and glass mat thermoplastics (GMT) materials that can be tailored to a customer’s specific acoustical and thermal insulation requirements.

In addition, Andreas Stoeferle, Technical Support Engineer, EMEA, Porcher Industries, will present a detailed view of the group’s expertise in high performance insulations, their global reach, products and delivery formats on the opening day of the conference.

“As one of the leading manufacturers of specialist technical textiles within the Automotive sector, we have responded to demand and placed significant development time and resource into developing our range of thermal and acoustical material solutions for Automotive and Aerospace.” commented Pierre-Yves Quéfélec, Global Aerospace & Automotive BU Head.

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

Among the first adopters of E.C.O. Kosmos shines Gilberto Calzolari, a luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic. Precious fabrics, complemented by the highest quality in production techniques and tailoring craftsmanship, bear the hallmarks of a brand with a strong identity that is in tune with the needs of contemporary living and reclaims the values of environmental sustainability as well as elegance and excellence typical of luxury Made in Italy. Supported by the CNMI Fashion Trust due to its environmental committment and unique design, the brand chose two materials of the E.C.O. KOSMOS cross-collection for the SS 2020 presented during MFW: the E.C.O. AURORA 50% AMNI SOUL ECO® -50% Standard 100 by OEKO-TEX® certified Cotton canvas and the E.C.O. SONICA Newlife™ stretch satin.

Closed: the German brand, founded in1978, focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy. Closed selected the new amazing Candiani ReLast line, the range of market fresh responsible denim products whose objective is to introduce a 100% transformed innovative solution. The partnership between ROICA™ and Candiani generated a very special ROICA™ yarn realized only for Candiani. A premium stretch yarn that is boasting a GRS (Global Recycled Standard) version 4 certification, thanks to its high percentage of recycled content and appropriated process of transformation.

Within the premium brand adoptions of Bemberg™ shines Martin Greenfield, one of the world's most renowned tailor company. The company, founded in 1977 by Martin Greenfield, realizes hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For finest made-to-order as well as made-to-measure suits,100% built by hand in their Brooklyn Factory, they choose Bemberg™ Yarn Dyed Lining produced in Italy and Japan for its soft versatility, unique precious touch and exquisite comfort.

My.Suit: Since My.Suit was founded in 2008 in NYC, their philosophy has been simple: provide their clients with a better way to buy a suit.  Their made-to-measure suits and tuxedos offer a better fit than traditional off-the-rack alternatives by accommodating as many different body types as possible, and can be made in a variety of fabric and style options to suit individual needs.  My.Suit utilizes a vertical business model: fabric mill, suit manufacturing, and retail locations, to provide a quick delivery time at an attractive price point. My.Suit has been using Bemberg™ lining to add style and comfort to their suit jackets for over a decade.  With a wide range of colors and designs, Bemberg lining complements their extensive fabric selection and helps us to create visually stunning suits that feel great and provides a personalized option to their clients.

un-sanctioned™ is an innovation-driven performance running apparel brand newly launched in September, 2019; founded on the belief that it’s time for running to give back to the environment all runners take so much joy from.  In partnership with Miti-Spa, un-sanctioned™ has developed and launched with two initial sustainable performance running fabrics called [ BottleKnit™ ] — a 100% recycled polyester made from plastic bottles. And [ WasteKnit™] — a 100% upcycled polyamide made from industrial waste blended with ROICA™ EF yarn for uncompromising smart stretch performance.

• Forward AM is the company’s new brand name
• Innovative portfolio and services for all AM technologies
• Outstanding scalable applications and industry partnerships
• Presentation of 3D printed footwear

BASF 3D Printing Solutions (B3DPS) will be exhibiting at Formnext 2019, the leading sector show for additive-based manufacturing, with an expanded product range and a new brand presence. Sector specialists are warmly invited to meet B3DPS specialists in person from November 19 through 22 at Booth D21, Hall 12.1 at the Frankfurt Trade Fair. With the introduction of its new Forward AM corporate brand, B3DPS continues to pursue its goal of driving industrial scalability as the next phase of additive-based manufacturing. “Forward” stands for future-oriented, leading-edge materials and technology, while “AM” stands for “additive manufacturing”. The new arrow-symbol brand logo and “Innovating Additive Manufacturing” baseline emphasize the company’s dynamic approach to this exciting industrial manufacturing sector.

Extensive product portfolio with expanded service offer
Under the Forward AM brand the company offers end-to-end materials and service solutions along the entire value chain – from an initial product idea right through to its serial manufacture. Forward AM has the most extensive materials portfolio in the industrial 3D printing market today, encompassing powder bed fusion, advanced plastic and metal filaments, and the latest photopolymers.

“Authenticity wins: climbing business in a sustainable way” – the discussion targeted the importance of communication and transparency for today’s industry, promoting responsibility and innovation.

A selection of 26 fashion industry top players to discuss how digitalization is impacting companies’ value, one of the most important parameter to be considered when talking about business. This was the fifth edition of the CEO Roundtable, promoted by Fashion and eBusiness, which took place on November 7th at Palazzo Parigi, Milan.

The denim ingredient brand ISKO, always first in line when it comes to supporting the industry in the development of best practices, was among the event’s main partners. The company shared its long-standing and well-established commitment to Responsible Innovation™, taking part in a panel tackling new models to blend together authenticity and innovation and thus responsibly succeed in business.

Fashion Magazine CEO&Editor-in-chief Marc Sondermann hosted the discussion, which started at 9.20 a.m. and involved Elena Faleschini, ISKO Global Field Marketing Manager, along with Nicolas Bargi, Save the Duck Founder&CEO, Francesca Toninato, 7 For All Mankind CEO and Stefano Modellini, Diana E-commerce Corporation Founder&CEO.

• Continued positive development of the specialty fiber business with a share in revenue of 49.8 percent
• Focus on expanding specialty fiber and dissolving wood pulp capacities in line with the sCore TEN strategy
• Growing trade conflicts put the textile value chain under pressure – standard viscose prices at a historic low
• Investments of EUR 100 mn to achieve ambitious climate targets

The Lenzing Group continued its solid business development in the third quarter of 2019 despite a significantly more challenging market environment. The consistent implementation of the sCore TEN strategy and the focus on specialty fibers again had a positive impact. As a result, the decline in revenue and earnings in the first three quarters of 2019 due to the historically low standard viscose prices was mitigated.