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Photo Autoneum
15.08.2023

Autoneum’s Re-Liner nominated as finalist for 2023 PACE Award

Using recovered resin from discarded car bumpers, Autoneum’s sustainable Re-Liner technology transforms a previously unusable waste product into lightweight and durable wheelhouse outer liners. In addition to their high recycled content, the eco-friendly components require significantly less energy to produce than conventional alternatives. The innovation presents another important step towards a more sustainable circular economy and has now been nominated for the 2023 PACE Award.

Autoneum has been selected as one of the finalists for the 2023 Automotive News PACE Awards. Entering its 29th year, this prestigious award honors superior innovation, technological advancement and business performance among automotive suppliers.

Using recovered resin from discarded car bumpers, Autoneum’s sustainable Re-Liner technology transforms a previously unusable waste product into lightweight and durable wheelhouse outer liners. In addition to their high recycled content, the eco-friendly components require significantly less energy to produce than conventional alternatives. The innovation presents another important step towards a more sustainable circular economy and has now been nominated for the 2023 PACE Award.

Autoneum has been selected as one of the finalists for the 2023 Automotive News PACE Awards. Entering its 29th year, this prestigious award honors superior innovation, technological advancement and business performance among automotive suppliers.

Re-Liner is based on a core of polyolefins recovered from post-consumer bumpers and has a textile top layer made of fibers from recycled materials. “Autoneum has recognized the untapped potential of recovered resin from automotive bumper covers as a resource and is giving this former waste product a second life,” explained Dan Moler. “The core resin of Re-Liner is 100% automotive post-consumer recycled material, not just a filler or additive to a virgin material. Lightweight, durable, and sustainable wheelhouse outer liners based on this technology are expected to reduce waste generated by bumper covers by nearly one million kilograms in 2023.”

For more than a quarter century of a century, the PACE Award has honored innovations driven by automotive suppliers. The award is known in the global automotive industry for identifying and recognizing the latest game-changing innovation: from the plant floor to the product to the showroom. In 2000, Autoneum (then Rieter Automotive) already received a PACE Award for its Ultra-Light technology. In addition, two of the Company’s technologies have also been nominated as finalists in the past: Ultra-Silent in 2010 and Theta-Fiber in 2012.

More information:
Autoneum Re-Liner PACE award
Source:

Autoneum

(c) Beaulieu International Group
05.04.2023

B.I.G. acquires Australian B2B flooring wholesaler Signature Floors

B.I.G. has signed an agreement with Australian B2B flooring wholesaler to acquire its complete range of activities. Through this acquisition, both companies will strengthen their growth opportunities in both soft, resilient and hard flooring in Australia and New Zealand.

CEO Pol Deturck comments: “This acquisition will provide great opportunities for all our stakeholders, especially our customers, suppliers and employees. Both B.I.G. and Signature have solid positions as leaders in the flooring industry and a shared commitment to sustainability, product innovation, design and customer service.”

Signature Floors is an Australian B2B flooring wholesaler serving retailers, commercial contractors, architect-designers and end-users in Australia and New Zealand. Founded in 1989, the company has 120 employees and is owned by 2 family shareholders which are both active in the company. Signature has offices, warehouses and showrooms in Melbourne and Auckland spread over 3 locations.

B.I.G. has signed an agreement with Australian B2B flooring wholesaler to acquire its complete range of activities. Through this acquisition, both companies will strengthen their growth opportunities in both soft, resilient and hard flooring in Australia and New Zealand.

CEO Pol Deturck comments: “This acquisition will provide great opportunities for all our stakeholders, especially our customers, suppliers and employees. Both B.I.G. and Signature have solid positions as leaders in the flooring industry and a shared commitment to sustainability, product innovation, design and customer service.”

Signature Floors is an Australian B2B flooring wholesaler serving retailers, commercial contractors, architect-designers and end-users in Australia and New Zealand. Founded in 1989, the company has 120 employees and is owned by 2 family shareholders which are both active in the company. Signature has offices, warehouses and showrooms in Melbourne and Auckland spread over 3 locations.

Together, B.I.G. and Signature will integrate their sales and business activities over the coming months, ensuring business continuity for customers, partners, suppliers and employees.

Both companies expect to close the transaction at the end of April 2023.

Source:

Beaulieu International Group

Photo Pixabay
13.01.2023

Zünd: New subsidiary in Spain

As of the beginning of 2023, Zünd Systemtechnik AG acquired its long-standing sales partner Sign-Tronic S.A, which is based in Barcelona.

Sign-Tronic S.A. has been a wholly owned subsidiary of Zünd Systemtechnik AG since the start of 2023 and now operates under the name Zund Ibérica. Sign-Tronic S.A. was established in 1990 and has been an official sales and service partner of Zünd Systemtechnik AG since 1994. Zund Ibérica serves numerous customers in Spain, Portugal and Andorra.

Jordi Lorente is the new CEO of Zund Ibérica. For the time being, he will be actively supported by the previous co-owner and Managing Director Flemming Jensen. Rosa Miralles, also a co-owner, will continue to work in an executive capacity at Zund Ibérica.

As of the beginning of 2023, Zünd Systemtechnik AG acquired its long-standing sales partner Sign-Tronic S.A, which is based in Barcelona.

Sign-Tronic S.A. has been a wholly owned subsidiary of Zünd Systemtechnik AG since the start of 2023 and now operates under the name Zund Ibérica. Sign-Tronic S.A. was established in 1990 and has been an official sales and service partner of Zünd Systemtechnik AG since 1994. Zund Ibérica serves numerous customers in Spain, Portugal and Andorra.

Jordi Lorente is the new CEO of Zund Ibérica. For the time being, he will be actively supported by the previous co-owner and Managing Director Flemming Jensen. Rosa Miralles, also a co-owner, will continue to work in an executive capacity at Zund Ibérica.

Zund Ibérica currently employs 15 people. With more than 1,000 cutters installed, Zund Ibérica is one of the most experienced distributors of both digital cutting systems and software and workflow solutions on the Iberian market. It has its own showroom, which allows customers and interested parties to experience the many possibilities of Zünd’s digital cutting technology in person. Its staff consists of proven experts in consulting, training, installation, and service.

Source:

Zünd Systemtechnik AG

(c) Mimaki Europe B.V.
07.10.2022

Mimaki announces Third Virtual Global Innovation Days Event

Mimaki announce their third Global Innovation Days (19th – 21st October 2022). This collaborative virtual experience unites Mimaki’s regional offices to discuss trends across the different markets and the American, Asian, and European regions operated in by Mimaki, through a series of live and pre-recorded demonstrations, webinars, and round-table discussions. The programme of events will be led by experts from Mimaki Europe, Japan, USA and Australia.

With a focus on addressing the queries and requirements across the many facets of the print industry, the event will see collaborations with the likes of FESPA, from whom spokespeople will be attending to discuss the latest trends and innovations identified at FESPA this year, as well as a look ahead to next year’s event and what people can expect to see.

Mimaki announce their third Global Innovation Days (19th – 21st October 2022). This collaborative virtual experience unites Mimaki’s regional offices to discuss trends across the different markets and the American, Asian, and European regions operated in by Mimaki, through a series of live and pre-recorded demonstrations, webinars, and round-table discussions. The programme of events will be led by experts from Mimaki Europe, Japan, USA and Australia.

With a focus on addressing the queries and requirements across the many facets of the print industry, the event will see collaborations with the likes of FESPA, from whom spokespeople will be attending to discuss the latest trends and innovations identified at FESPA this year, as well as a look ahead to next year’s event and what people can expect to see.

Attendees will also have the opportunity to further explore the latest additions to Mimaki’s product portfolio, with demonstrations of the technologies and the applications that they are able to create coming live from the Mimaki showroom in Amsterdam. The 330 series, including the JV330-160, CJV330-160 and TS330-1600, will be showcased, as well as the full-colour capabilities of the 3DUJ-2207 3D printer, and Mimaki’s latest flatbed printer, the JFX600-2513, which boasts speeds thrice superior to that of its predecessor. Another highlight of the event will be a discussion held with leading print media and software vendors, to examine the current market trends from outside of the manufacturing perspective.

Source:

Mimaki Europe B.V.

SHIMA SEIKI
22.09.2022

Virtual Samples: SHIMA SEIKI and KDDI launch XR Mannequin for APEXFiz

SHIMA SEIKI announces a sales promotion package for the apparel industry together with KDDI, Linking 3D fashion design with cross-reality― realizing digital catalogs, VR showrooms and new customer experience allowing 360-degree viewing without actual samples

Leading fashion technologist SHIMA SEIKI MFG., LTD. of Wakayama, Japan together with telecommunications company KDDI Corporation of Tokyo, Japan launched "XR Mannequin for APEXFiz," a sales promotion package that links SHIMA SEIKI's APEXFiz design software for the apparel industry with KDDI's XR (cross-reality) technology.

SHIMA SEIKI announces a sales promotion package for the apparel industry together with KDDI, Linking 3D fashion design with cross-reality― realizing digital catalogs, VR showrooms and new customer experience allowing 360-degree viewing without actual samples

Leading fashion technologist SHIMA SEIKI MFG., LTD. of Wakayama, Japan together with telecommunications company KDDI Corporation of Tokyo, Japan launched "XR Mannequin for APEXFiz," a sales promotion package that links SHIMA SEIKI's APEXFiz design software for the apparel industry with KDDI's XR (cross-reality) technology.

XR Mannequin for APEXFiz will be offered to the apparel industry. Using an XR Mannequin that enables viewers to check product images from any angle in 360 degrees on various devices, XR Mannequin for APEXFiz enables digital catalogues with 3D virtual sample image data of garments designed on APEXFiz design software, 360-degree VR showrooms, as well as digitally extended stores. It also realizes virtual proposals at exhibitions, showroom-style stores with no inventory, and user-friendly purchase experience on e-commerce sites, and more. It also allows users to reduce excess stock at stores and create new sales opportunities.

Eventually, by adding movement to models wearing Virtual Samples and rendering them on a cloud server, customers will be able to view high-resolution virtual fashion shows on their smartphones and other devices.

 Until now, the apparel industry has been making actual product samples in each of the planning and design stages of production. This process not only takes an enormous amount of time and cost, but generates waste of raw materials including fabric that require disposal. At the retail stage, stores also needed to have various sizes and colors in stock to address a wide range of customer preferences, resulting in excess inventory.

With SHIMA SEIKI's APEXFiz, designs can be evaluated without making actual samples, minimizing resources spent on sample production as well as lead time, enabling environmentally-friendly manufacturing.

In May 2022, KDDI developed a high-resolution XR mannequin for apparel sales, with support from Google Cloud. It enables various devices such as store signages and smartphones to check products from any angle in 360 degrees, enabling stores to sell products without maintaining inventory.

SHIMA SEIKI and KDDI combines APEXFiz and XR Mannequin to start providing XR Mannequin for APEXFiz. This brings DX solutions to all stages in the supply chain for the apparel industry, from planning and design to sample making, production, distribution, and retail sales. SHIMA SEIKI and KDDI will continue to create services together that link each other's products, to bring about a sustainable society by reducing excess stock, and providing a customer experience that gives peace of mind when purchasing products.

Source:

SHIMA SEIKI

21.07.2022

Kornit Digital: New Virtual Tradeshow at Printing Expo Online 2022

Kornit Digital Ltd. (NASDAQ: KRNT) (“Kornit”), a worldwide market leader in sustainable, on-demand digital fashionx  and textile production technologies, has opened the doors to a new interactive booth  at one of the world’s largest virtual printing tradeshows – Printing Expo Online 2022. The exhibit offers all the benefits of a physical tradeshow, but with convenient, online access any time.

Printing Expo Online is one of the most popular online tradeshows for the printing industry. Tailored to meet the demands of evolving businesses, the show is open 24-7-365 days a year – and has welcomed over 60,000 global visitors since November 2020. Kornit’s virtual exhibit is fully aligned with customer requests for a more flexible tradeshow experience – allowing participation at their convenience.

Kornit Digital Ltd. (NASDAQ: KRNT) (“Kornit”), a worldwide market leader in sustainable, on-demand digital fashionx  and textile production technologies, has opened the doors to a new interactive booth  at one of the world’s largest virtual printing tradeshows – Printing Expo Online 2022. The exhibit offers all the benefits of a physical tradeshow, but with convenient, online access any time.

Printing Expo Online is one of the most popular online tradeshows for the printing industry. Tailored to meet the demands of evolving businesses, the show is open 24-7-365 days a year – and has welcomed over 60,000 global visitors since November 2020. Kornit’s virtual exhibit is fully aligned with customer requests for a more flexible tradeshow experience – allowing participation at their convenience.

The multi-story showroom makes it possible to self-navigate across Kornit’s game changing single-step, digital direct-to-garment (DTG) and direct-to-fabric (DTF) solutions – unlocking new possibilities for on demand, sustainable digital fashion and textile production. Solutions on display include  Kornit Atlas MAX, the recently introduced Kornit Atlas MAX Poly, Kornit Presto MAX and the KornitX Workflow offering.

Source:

Kornit Digital

28.06.2022

Printing Expo Online doubles the size of Zone 2 with new exhibitors

  • Printing Expo Online is expanding again by doubling the size of Zone 2 with new exhibitors and feature zones making it one of the largest virtual trade shows in the world.

Visitors will be able to visit the new Zaikio underground catacombs that are accessible from several portals around the show. Click on a New York taxi, a London Phone Box or a funky Hot Dog Van and you will be transported into the Zaikio cavern environment where visitors will be able to watch application videos, arrange demos and sign up to this amazing new cloud-based platform.

Another addition to Zone 2 is the new Software Technology Centre (STC). This feature area will grow over time to show a wide range of software solutions that are available on the market.

Joining Printing Expo Online in the STC for the launch is EFI Fiery, who are showing their full portfolio of software solutions.

Design’N’Buy are also a new exhibitor in the STC with their all-In-One Web2Print software solution that helps users leverage technology, people and processes for the multi-fold growth of your printing business.

  • Printing Expo Online is expanding again by doubling the size of Zone 2 with new exhibitors and feature zones making it one of the largest virtual trade shows in the world.

Visitors will be able to visit the new Zaikio underground catacombs that are accessible from several portals around the show. Click on a New York taxi, a London Phone Box or a funky Hot Dog Van and you will be transported into the Zaikio cavern environment where visitors will be able to watch application videos, arrange demos and sign up to this amazing new cloud-based platform.

Another addition to Zone 2 is the new Software Technology Centre (STC). This feature area will grow over time to show a wide range of software solutions that are available on the market.

Joining Printing Expo Online in the STC for the launch is EFI Fiery, who are showing their full portfolio of software solutions.

Design’N’Buy are also a new exhibitor in the STC with their all-In-One Web2Print software solution that helps users leverage technology, people and processes for the multi-fold growth of your printing business.

Also moving into the STC will be PrintIQ who offer the modern print shop a solution for businesses that need to be able to grow and scale as needed without slowing down or sacrificing quality.

Another new addition to the show is the introduction of the Global Print Trade Club. This initiate is free to all Print Service providers around the world and offers the opportunity to network on a global scale.

New to the exhibition is Kornit Digital with their multi storey showroom which will shortly be opening its doors where visitors will be able to view Direct to Garment and Direct to Fabric printing equipment, technical data, case studies, clothing designs and applications as well as visit the Kornit dedicated auditorium where live streaming content will be shown of Kornit Digital’s Fashion weeks as they happen throughout the year.

Another addition is the new application journey added to the Xeikon Innovation Centre at Printing Expo Online. Visitors will now be able to experience a virtual tour of a living room, kitchen, bathroom, and garage where Xeikon will show applications for commercial, label and Wall Deco products that can be produced on their digital print engines.

Printing Expo Online is open 24/7 365 days a year and has now welcomed over 60,000 visitors from all over the world and continues to grow not only its footprint and total visitor numbers, but also its relevance as an important resource tool for Print Service Providers from around the world that, for whatever reason, are unable to attend live events.

Source:

Printing Expo Online / Bespoke

(c) FALKE KGaA
24.08.2021

FALKE: Digital & Marketing Hub im Düsseldorfer Medienhafen

FALKE expandiert mit einem „Digital & Marketing Hub“ in Düsseldorf. Den Umzug des bisherigen Showrooms innerhalb der Stadt nutzt das Unternehmen, um einerseits in der neuen Location moderne und inspirierende Arbeitsplätze für das Digitalbusiness, CRM und Social Media zu schaffen, andererseits um Produktmarketing und Design ein neues Umfeld zu bieten.

Die digitalen Bereiche, Marketing und Design sollen hier, zusätzlich zu den bestehenden Teams in Schmallenberg, durch neue Mitarbeiter vergrößert werden. Der neue moderne Showroom als weiterer Teilbereich der Fläche, bietet zusätzlich für Vertrieb und Marketing eine attraktive Plattform, um die Marke FALKE im modernen Stil für Kunden und Mitarbeiter erlebbar zu machen. Die relative Nähe zu Schmallenberg ermöglicht darüber hinaus, dass auch der persönliche Kontakt der beiden Standorte gepflegt werden kann.

FALKE expandiert mit einem „Digital & Marketing Hub“ in Düsseldorf. Den Umzug des bisherigen Showrooms innerhalb der Stadt nutzt das Unternehmen, um einerseits in der neuen Location moderne und inspirierende Arbeitsplätze für das Digitalbusiness, CRM und Social Media zu schaffen, andererseits um Produktmarketing und Design ein neues Umfeld zu bieten.

Die digitalen Bereiche, Marketing und Design sollen hier, zusätzlich zu den bestehenden Teams in Schmallenberg, durch neue Mitarbeiter vergrößert werden. Der neue moderne Showroom als weiterer Teilbereich der Fläche, bietet zusätzlich für Vertrieb und Marketing eine attraktive Plattform, um die Marke FALKE im modernen Stil für Kunden und Mitarbeiter erlebbar zu machen. Die relative Nähe zu Schmallenberg ermöglicht darüber hinaus, dass auch der persönliche Kontakt der beiden Standorte gepflegt werden kann.

More information:
Falke showroom
Source:

FALKE KGaA

ISKO launches ISKO™ World (c) ISKO, SANKO TEKSTIL
05.07.2021

ISKO launches ISKO™ World

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

Every product on display has been fully rendered as opposed to using 360° photography to make the site scalable and easy to update with fresh, new content on a regular basis. ISKO will continue to develop and add new rooms and functionalities to the site with the aim of positioning ISKO™ World as an indispensable part of the ISKO experience for visitors. The site was created in collaboration with Like Digital & Partners and Moyosa media, experts in creating digital experiences, and is designed for use on desktop or mobile devices.

More information:
Isko ISKO™ World digital Denim
Source:

ISKO / Menabò Group

17.06.2021

Riri announces the acquisition of Amom

Riri has completed an important acquisition, leading to the consolidation of the Group’s position in the luxury accessory sector, which represents a significant add-on to develop new skills and production with an extended offer now including bijoux.

The journey towards the creation of a single centre of excellence involved in designing, developing and manufacturing high fashion accessories has taken another step forward. With Amom joining the Group, Riri’s growth strategy has achieved another major goal: a comprehensive range of products now embracing zippers, buttons, metal components and bijoux.

Riri has completed an important acquisition, leading to the consolidation of the Group’s position in the luxury accessory sector, which represents a significant add-on to develop new skills and production with an extended offer now including bijoux.

The journey towards the creation of a single centre of excellence involved in designing, developing and manufacturing high fashion accessories has taken another step forward. With Amom joining the Group, Riri’s growth strategy has achieved another major goal: a comprehensive range of products now embracing zippers, buttons, metal components and bijoux.

Amom, based in Badia al Pino in the province of Arezzo, at the heart of the Tuscan high-fashion district, has manufactured for over 60 years metal trimmings, fashion jewellery and accessories for the shoes, leather and clothes sector. The company can perform most of the machining work inhouse, including die-casting, moulding, cutting, welding, laser cutting, enamelling, painting and electroplating. Another strong point is the wide showroom displaying a collection of over 100,000 items.
The addition of Amom to Riri Group has allowed for a broader offer of new materials: besides zamak, brass, steel and aluminium, our range now includes also silver, bronze, wood, precious and plastic materials.

Source:

RIRI / Menabò Group

DENIMAZING: a new denim world (c) DENIMAZING
New Denim World
14.04.2021

DENIMAZING: a new denim world

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

Laura Pianazza derives her professional experience from the editorial sector, where she was active for many years on a European level for a trade magazine specialized in the denim business. Thanks to this background, she was able to develop a strong network of contacts with entrepreneurs, top management and marketing agencies. Her constant interaction with customers shed light on the digital challenges present in most Italian companies: firstly, the fragmentation of services offered online and, secondly, the lack of integration between technology and marketing strategies. The latter is the one most often neglected by firms and Laura recognized many risked not being well prepared for this transformational shift in business by investing little time and at a slow pace.

The DENIMAZING project works side by side with denim fabric manufacturing companies (b2b), finished product brands and distribution companies (b2c), all with the same common denominator: denim. A unique service assisting raw materials manufacturers in finding market niches in companies that create product, who in their own right would like their brand to be seen and sold to a growing customer base. In the b2b landscape, companies can sell their own fabrics by the meter thanks to their own 3D presentation and customers can virtually visit their showrooms. Similarly, brands will have the same possibility to sell their creations as on a real e-commerce site, thanks to virtual tours in their showroom and specific areas for sales and/or chatting/videocalls with end-customers. Instead, for companies providing supply chain services (coloring, washing, etc.), individual virtual rooms will be made available inside the marketplace, in order to speak directly with sales managers from brands and the fabric companies.

The business side is just one aspect of this project. Thanks to its partnership with the marketing and online sales agency VELVET, DENIMAZING grows based upon a series of key tasks during different phases, namely: platform construction, marketing and advertising, both traditional and via web and social medias.

Not only has Laura has added a series of high-level technology/web master courses to her experience, but DENIMAZING also brings together a team of qualified professionals having a longtime experience in different fields of the denim business: sales, entrepreneurs, web design and marketing, while the end-customer will be in direct contact with the headquarters for assistance, customer care and updates.

Source:


EFFE-BI SRL
PR MEDIA AGENCY

drapilux: Miami Innovation Lounge eröffnet im Oktober © Innovation Lounge, Fotograf Michael Verdure
Natur im Trend: Nahtlos fügt sich drapilux 262 17 in Hellgrau in die moderne, natur-nahe Farbwelt des Showrooms ein
18.02.2021

drapilux: Miami Innovation Lounge eröffnet im Oktober

  • Showroom für erstklassiges Schiffsinterieur

Emsdetten, Deutschland / Miami, Florida, USA ● Aufgrund der Corona-Pandemie fallen weltweit Messen aus. Damit Entscheider aus der Kreuzfahrtbranche sich trotzdem über innovative Neuheiten informieren können, eröffnet Shores Global, führender Möbellieferant für Kreuzfahrtschiffe, im Januar 2021 die Innovation Lounge in Miami. In verschiedenen Umgebungen lassen sich Erfindergeist, Nachhaltigkeit und Kreativität für das Gastgewerbe an Land und auf See erleben. Mit an Bord: Der Emsdettener Textilhersteller drapilux.

  • Showroom für erstklassiges Schiffsinterieur

Emsdetten, Deutschland / Miami, Florida, USA ● Aufgrund der Corona-Pandemie fallen weltweit Messen aus. Damit Entscheider aus der Kreuzfahrtbranche sich trotzdem über innovative Neuheiten informieren können, eröffnet Shores Global, führender Möbellieferant für Kreuzfahrtschiffe, im Januar 2021 die Innovation Lounge in Miami. In verschiedenen Umgebungen lassen sich Erfindergeist, Nachhaltigkeit und Kreativität für das Gastgewerbe an Land und auf See erleben. Mit an Bord: Der Emsdettener Textilhersteller drapilux.

Suite, Bar, Balkon, Empfangsbereich – die Miami Innovation Lounge wartet mit verschiedenen vollausgestatteten Räumen auf, in denen Besucher die Produkte in authentischen Umgebungen erleben können. Anbieter aus der gesamten Innenausstattungsbranche, von hochwertigen Textilien bis hin zur Virenschutztechnologie, präsentieren Lösungen für eine nachhaltige, erstklassige Innenausstattung. Federführend verantwortlich für die Gestaltung des Innovationserlebnisses sind die Schiffsdesign-Experten von Tillberg Design of Sweden. „Wir freuen uns sehr, dass drapilux von Tillberg für den Showroom ausgewählt wurde. Es zeigt, dass wir mit unseren Designs und Innovationen den Nerv der Zeit in der Kreuzfahrtbranche treffen“, sagt Jérémie Chauvet, Sales Manager Maritim bei drapilux.

drapilux Stoffe vereinen Design und Funktion
Bereits seit über zehn Jahren fertigt drapilux Stoffe für den maritimen Sektor. Insgesamt 119 Vorhänge und 17 Möbelstoffe des Textilherstellers sind nach der „Marine Equipment Directive (MED)“ zertifiziert. Grundlage für die Gesetzgebung bildet die Resolution der IMO (International Maritime Organisation) zum Schutz des menschlichen Lebens auf See. Das Portfolio reicht vom edlen Uni bis hin zu modernen gemusterten Artikeln. Da drapilux zusätzlich zur MED-Zertifizierung noch eine sogenannte US-Coast Guard Zulassung besitzt, sind die Zertifikate weltweit anerkannt und die Textilien können problemlos auf allen Schiffen eingesetzt werden.

Im Showroom in Miami ist das Emsdettener Unternehmen mit fünf verschiedenen Stoffen in vier Räumen vertreten. Am Empfang hängt drapilux 135 45. In klassischem Blau verleiht der blickdichte Faux-Uni dem Raum Ruhe und Eleganz. In der Luxuskabine bilden drapilux 262 17 in Beige und drapilux 755 60 in Violett ein harmonisches Duo vor dem Fenster. Der Dimout drapilux 262 17 aus der Boutique-Kollektion sorgt für eine angenehme Nachtruhe, während der transparente drapilux 755 60 die Kabine tagsüber in zarte, farbige Schleier hüllt. drapilux 808 38 in dunklem Grau zeichnet einen beruhigenden Kontrast in der Bar. Ausgestattet mit der intelligenten Zusatzfunktion drapilux air trägt er zudem zu einer besseren Raumluft bei. Metallsalze in den Fasern brechen die Geruchsmoleküle auf und wandeln diese in unbedenkliches Kohlenstoffdioxid und Wasser um. So werden schlechte Gerüche permanent abgebaut.

Der fünfte Stoff ist im Gesundheitszentrum zu finden: drapilux 191 45 aus der we care-Kollektion. Die unifarbenen Randbereiche in Blau und Grün vermitteln Ruhe, während die vielfarbigen Streifen in der Mitte die Fantasie anregen und eine gute Kombinationsmöglichkeit zu Boden, Wand und Möbeln bieten. Zudem kann der Stoff mit intelligenten Zusatzfunktionen drapilux bioaktiv oder drapilux antimicrobial ausgestattet werden und so zu einem gesunden Raumklima beitragen. Dank Silberionen auf der Faser ist drapilux bioaktiv antibakteriell und beugt so Krankenhausinfektionen vor. drapilux antimicrobial wirkt nicht nur gegen Bakterien auf der Stoffoberfläche, sondern auch gegen Viren, Pilze und Hefepilze. Durch beide Zusatzfunktionen können Textilien einen wertvollen Beitrag zur Hygienekette leisten.

Corona-konformes Messeerlebnis
Im Einklang mit den Richtlinien zur Eindämmung der Corona-Pandemie des US-amerikanischen Center for Disease Control (CDC) hat Shores Global ein Konzept entwickelt, um die Produkte sicher zu präsentieren. Die Innovation Lounge wird vor Ort eingerichtet und kann unter Einhaltung des Infektionsschutzes besichtigt werden. Zusätzlich gibt es ein breites digitales Angebot mit Führungen, Live-Streams und Webinaren für alle, die nicht persönlich teilnehmen können. drapilux wird an allen Events online und offline mitwirken. „Im Wesentlichen schaffen wir einen langfristigen Kongress, auf dem führende Anbieter ihre Produkte präsentieren können und die Entscheider der Kreuzfahrt- und Hotelbranche einen einzigen Zugang zu allen notwendigen Einrichtungslösungen haben“, fasst Susan Sadolin, CEO von Shores Global, zusammen. Jérémie Chauvet ergänzt: „In diesen außergewöhnlichen Zeiten ist der Showroom eine großartige Möglichkeit, unsere Produkte in den USA im Herzen der Kreuzfahrtbranche zu präsentieren. Als Sales Manager Maritim freue ich mich sehr auf die spannenden Erfahrungen der nächsten Monate!“

Die Innovation Lounge ist seit Ende Januar für die Öffentlichkeit zugänglich.

04.02.2021

DFD Januar/Februar 2021: Verlässliche Anlaufstelle für Einkäufer

Trotz des harten Lockdowns fanden in Düsseldorf in der vergangenen Woche die Kollektionssichtung und Order der Fall/Winter-Kollektion 2021 im Rahmen der Düsseldorf Fashion Days statt. Dank strenger Hygiene-Auflagen und starker Entzerrung des Orderaufkommens durch die Vergabe von Einzelterminen. In über 600 Showrooms platzierten Einkäufer aus ganz Deutschland ihre Order. Die Supreme Women&Men stellte temporäre Showroom-Flächen für ihre Partner zur Verfügung, während die Gallery FASHION & Shoes als rein digitales Format stattfand. Die Bilanz: Die Frequenz war erwartungsgemäß niedriger als vor der Pandemie, dennoch schätzt die Branche die Verlässlichkeit des Orderstandortes Düsseldorf sowie den persönlichen Austausch vor Ort.

Trotz des harten Lockdowns fanden in Düsseldorf in der vergangenen Woche die Kollektionssichtung und Order der Fall/Winter-Kollektion 2021 im Rahmen der Düsseldorf Fashion Days statt. Dank strenger Hygiene-Auflagen und starker Entzerrung des Orderaufkommens durch die Vergabe von Einzelterminen. In über 600 Showrooms platzierten Einkäufer aus ganz Deutschland ihre Order. Die Supreme Women&Men stellte temporäre Showroom-Flächen für ihre Partner zur Verfügung, während die Gallery FASHION & Shoes als rein digitales Format stattfand. Die Bilanz: Die Frequenz war erwartungsgemäß niedriger als vor der Pandemie, dennoch schätzt die Branche die Verlässlichkeit des Orderstandortes Düsseldorf sowie den persönlichen Austausch vor Ort.

„Dass die Düsseldorf Fashion Days stattfinden konnten, ist ein wichtiges Signal für die gesamte Branche und unterstreicht die Relevanz des Modestandortes. Der neue Name DFD kommt zudem beim Fachpublikum sehr gut an. Unter dem Dachbegriff DFD lassen sich das Fashion-Business sowie branchenübergreifende neue Konzepte perfekt vereinen. Diese Entwicklung fokussieren wir von städtischer Seite: Mit einem geplanten Festival-Konzept zur Sommerausgabe wird nicht nur das Orderbusiness gestärkt, sondern die gesamte Stadt inklusive Einzelhandel, Gastronomie, Kultur- und Eventbranche profitiert von der neuen Ausrichtung der Ordertage", erklärt Theresa Winkels, Leiterin der Wirtschaftsförderung Düsseldorf.

„Aufgrund der gegenwärtigen Situation sind wir in dieser Orderrunde ganz anders präsent: Digital und mit erweiterter Laufzeit vom 28. Januar bis 15. Februar 2021. Eine völlig neue Erfahrung, die wir jedoch sehr wertschätzen, weil wir uns damit neue Vertriebskanäle und eine erweiterte Präsenz für die Gallery-Formate geschaffen haben. Somit sind in Zukunft auch Hybridformate denkbar. Unser Wirkungskreis ist dadurch flexibler geworden. Mit ‚Gallery FASHION & Shoes digital‘ haben wir uns vollständig als Teil der DFD gefühlt, freuen uns aber dennoch auf die kommende Präsenzveranstaltung Gallery SHOES & Fashion vom 18. bis 20. April 2021 mit begleitendem Showroom Concept“, sagt Ulrike Kähler, Managing Director Igedo Company.

PREMIUM+SEEK+JOOR Passport is back (c) PREMIUM/SEEK/JOOR
14.01.2021

PREMIUM+SEEK+JOOR Passport is back

Summer 2020 saw the first ever staging of PREMIUM+SEEK Passport by JOOR. In the midst of the pandemic, it offered the industry an opportunity to continue doing business, stay in contact with key partners, and expand business networks. Over 150,000 retailers took part in the event in 2020 and 40,000 products were sold.

The second edition of the PREMIUM+SEEK+JOOR Passport event will be an optimised and focussed version and offers participants maximum opportunity for success. From 27 January around 100 brands curated by the team at the PREMIUM GROUP will once again have access to JOOR’s network of over 200,000 selected international retailers. Virtual showrooms will act as the location for showcasing the latest collections, telling brand stories and closing deals. Every showroom can be individually designed by participating brands so as to stage and communicate their brand identity in a purely digital setting. Accessible at any time, without time-consuming logistics.

Summer 2020 saw the first ever staging of PREMIUM+SEEK Passport by JOOR. In the midst of the pandemic, it offered the industry an opportunity to continue doing business, stay in contact with key partners, and expand business networks. Over 150,000 retailers took part in the event in 2020 and 40,000 products were sold.

The second edition of the PREMIUM+SEEK+JOOR Passport event will be an optimised and focussed version and offers participants maximum opportunity for success. From 27 January around 100 brands curated by the team at the PREMIUM GROUP will once again have access to JOOR’s network of over 200,000 selected international retailers. Virtual showrooms will act as the location for showcasing the latest collections, telling brand stories and closing deals. Every showroom can be individually designed by participating brands so as to stage and communicate their brand identity in a purely digital setting. Accessible at any time, without time-consuming logistics.

The partnership between the PREMIUM GROUP and JOOR is due to continue in July 2021. In future, there will be a hybrid event where the physical and virtual worlds will go hand in hand. Face-to-face is still essential and now more important than ever. Networking becomes easier and more effective; stories are told and emotions triggered. Processes that follow are digitally optimised with JOOR and handled more easily than before.

In summer 2021 there will be a return to a physical coming together with SEEK, PREMIUM and FASHIONTECH. From 6-8 July – as part of Frankfurt Fashion Week.

Source:

PREMIUM Group

Two ISKO I-SKOOL™ 7 looks make their debut at the Graduate Fashion Foundation (c) Isabel Hambly
Isabel Hambly Catwalk
23.09.2020

Two ISKO I-SKOOL™ 7 looks make their debut at the Graduate Fashion Foundation

Two ISKO I-SKOOL™ 7 looks make their debut at the Graduate Fashion Foundation, part of London Fashion Week, a springboard for new talent striving to bridge the gap between education and industry.

Following an unprecedented academic year, GFF celebrates how the Class of 2020 have adapted and overcome adversity to complete their degrees across 26 fashion specialisms, from Design and Knitwear to Comms, Marketing and Business. London, 17-22 September – To bring together fashion educators and industry leaders and to support their graduates to reach their full potential once they have graduated: this has always been GFF’s main goal for the past 28 years. Now more than ever, GFF continues in its long-standing commitment to share good practice and knowledge and to inspire students to become innovators, environmental leaders, employees, and educators while promoting cultural diversity and inclusivity within an international platform – very much in keeping with ISKO I-SKOOL™ values and approach which resonate throughout the contest’s Denim Awards.

Two ISKO I-SKOOL™ 7 looks make their debut at the Graduate Fashion Foundation, part of London Fashion Week, a springboard for new talent striving to bridge the gap between education and industry.

Following an unprecedented academic year, GFF celebrates how the Class of 2020 have adapted and overcome adversity to complete their degrees across 26 fashion specialisms, from Design and Knitwear to Comms, Marketing and Business. London, 17-22 September – To bring together fashion educators and industry leaders and to support their graduates to reach their full potential once they have graduated: this has always been GFF’s main goal for the past 28 years. Now more than ever, GFF continues in its long-standing commitment to share good practice and knowledge and to inspire students to become innovators, environmental leaders, employees, and educators while promoting cultural diversity and inclusivity within an international platform – very much in keeping with ISKO I-SKOOL™ values and approach which resonate throughout the contest’s Denim Awards.

Designers Kotryna Adomaityte and Isabel Hambly from Nottingham Trent University were 2 of the 9 winners of the ISKO I-SKOOL™ 7 Awards, announced in a phygital ceremony held on July 22. The two students were invited to showcase their winning creations at GFF. Kotryna, winner of the ISKO I-SKOOL™ PERICOLO Award by Cadica Group, impressed the audience with her “Wild West Denim” look to London at the GFF Showroom.

Isabel Hambly, winner of the ISKO I-SKOOL™ Best Marketable Product, stole the show with her “Women at war” outfit which was displayed at the Catwalk Show, live-streamed from Samsung KX on September 22. That two of ISKO I-SKOOL™ 7 winners and finalists were part of this important event is proof of the significant role the contest – developed and supported by ISKO – plays in nurturing and championing talent and creativity. This edition’s main concept was world’s citizenship, with the Creative Theme “North, East, South, West – connected by one planet”. The twenty shortlisted finalists were asked to dig into their roots and to approach different cultures, defining and tracking down the geography of the world connecting them through responsibility. In addition to exploring the planet both locally and globally, they were also required to take into account the product life cycle of their outfits – featuring a 5-pocket jeans to interpret their view on the “local” concept and two Denim Show Pieces to reflect their worldwide influences and topics of interest. These were made with top ISKO™ denim fabrics, meeting the designers’ needs and providing a strong sustainable ingredient.

“We are really proud that two of our winners made it to GFF, with which we have many values in common – it marks another important step in their journey” said ISKO Senior Executive ISKO I-SKOOL™ Project Irem Orhun. “All of this goes to show how ISKO I-SKOOL™ plays a fundamental role in providing the foundation to enter the industry more aware of your skills and capabilities.”

Bemberg at Première Vision NYC (c) Bemberg
Bemberg at Première Vision NYC
09.01.2020

Bemberg at Première Vision NYC

Bemberg presents fabric innovations and collaborations with fashion brands from the US and beyond

Bemberg will present a full range of new fabric innovations at Première Vision New York. These include manufacturers from around the world including Brunello S.p.A. and Cotonificio Albini S.p.A. from Italy, as well as luxury linings already installed at the Bemberg Lining Showroom in the heart of the Garment District hosted by CHH America. Relevant to report, the luxury yarn dyed jacquard linings made in Japan that can be customized following brands’ designs. While usually minimums are not met by emerging brands and start-ups, Bemberg decided to cooperate with a Japanese producer to offer customized yarn dyed Jacquard lining starting from 55 yards, per colour. Indeed, Bemberg will offer attractive designs, precious aesthetic while keeping its usual technical performances and the precious touch.

Bemberg presents fabric innovations and collaborations with fashion brands from the US and beyond

Bemberg will present a full range of new fabric innovations at Première Vision New York. These include manufacturers from around the world including Brunello S.p.A. and Cotonificio Albini S.p.A. from Italy, as well as luxury linings already installed at the Bemberg Lining Showroom in the heart of the Garment District hosted by CHH America. Relevant to report, the luxury yarn dyed jacquard linings made in Japan that can be customized following brands’ designs. While usually minimums are not met by emerging brands and start-ups, Bemberg decided to cooperate with a Japanese producer to offer customized yarn dyed Jacquard lining starting from 55 yards, per colour. Indeed, Bemberg will offer attractive designs, precious aesthetic while keeping its usual technical performances and the precious touch.

“On show in New York there is the whole process of sustainable fashion making,” explains Junshu Furusawa, Sales of Bemberg. “Indeed, through these fabric suppliers, we will be showcasing also new premium brand fashion range adoptions and collaborations with brands such as CAALO that is making its mark in the outerwear market with its Sustainably produced Functional-Luxury proposal

The participation at Première Vision New York is the second step of a global tour pointing to some of the most cutting edge design innovations on planet Fashion. #Bember2020 kicked off in Florence for Pitti Uomo, the next appointments will be ISPO in Munich. At each ‘sustainable pit-stop’ the company will showcase a different aspect of its multitasking and sustainable imprint.

More information:
Bemberg™ Première Vision
Source:

GB Network

(c) Bemberg
08.07.2019

Bemberg™ Opens its New Showroom and presents Innovations at Premiere Vision New York

Bemberg™ opens its new Lining Showroom in New York in the heart of the Garment District. This is the first showroom totally dedicated to unique, high quality Bemberg lining fabrics. The initial focus will be on a homeland supply of Japanese-made lining manufacturers, introducing them to the market in a new and dynamic way.

The showroom hosted by CHH America, whose remit will be to communicate the advantage and values in choosing Bemberg™ for the best linings option, and how its unique, responsible profile can add quality and brand value appeal to tailoring based apparel brands, designers and upcoming fashion students. The unique offer from this showroom is a dedicated new stock service, managed by CHH, where they will deliver even small meterage on demand.

In addition to this service, Bemberg™ is pleased to present a full range of new fabric innovations at Premiere Vision New York. These include manufacturers from around the world including SMI, Sidonios, Ekoten, Ipeker and Silver from the US, as well as the luxury linings already installed at the showroom.

Bemberg™ opens its new Lining Showroom in New York in the heart of the Garment District. This is the first showroom totally dedicated to unique, high quality Bemberg lining fabrics. The initial focus will be on a homeland supply of Japanese-made lining manufacturers, introducing them to the market in a new and dynamic way.

The showroom hosted by CHH America, whose remit will be to communicate the advantage and values in choosing Bemberg™ for the best linings option, and how its unique, responsible profile can add quality and brand value appeal to tailoring based apparel brands, designers and upcoming fashion students. The unique offer from this showroom is a dedicated new stock service, managed by CHH, where they will deliver even small meterage on demand.

In addition to this service, Bemberg™ is pleased to present a full range of new fabric innovations at Premiere Vision New York. These include manufacturers from around the world including SMI, Sidonios, Ekoten, Ipeker and Silver from the US, as well as the luxury linings already installed at the showroom.

Source:

GB Network Marketing & Communication

Oerlikon feiert vier Weltpremieren zur ITMA Barcelona 2019 (c) Oerlikon
Oerlikon Shuttle ITMA 2019
08.05.2019

Oerlikon celebrates four world premieres at ITMA Barcelona 2019

  • Clean Technology. Smart Factory.

Remscheid – Oerlikon invites all visitors to this year's ITMA in Barcelona on a journey into the future of manmade fiber production. From 20 to 26 June 2019, the world market leader will show all its guests its vision of a sustainable and automated manmade fiber production in a virtual 4D showroom at its 1,000 m² stand in Hall 7, A101: "Clean Technology. Smart Factory." is the motto of the future. And this is only a stone's throw away from reality at the stand. Because today Oerlikon is presenting four world premieres for efficient machine and plant concepts in a new, innovative industrial design. Together with numerous other innovations, all this forms the new DNA of the Oerlikon Manmade Fibers segment.

The challenges for the manmade fiber industry are manifold and Oerlikon shows its customers solutions:

  • Clean Technology. Smart Factory.

Remscheid – Oerlikon invites all visitors to this year's ITMA in Barcelona on a journey into the future of manmade fiber production. From 20 to 26 June 2019, the world market leader will show all its guests its vision of a sustainable and automated manmade fiber production in a virtual 4D showroom at its 1,000 m² stand in Hall 7, A101: "Clean Technology. Smart Factory." is the motto of the future. And this is only a stone's throw away from reality at the stand. Because today Oerlikon is presenting four world premieres for efficient machine and plant concepts in a new, innovative industrial design. Together with numerous other innovations, all this forms the new DNA of the Oerlikon Manmade Fibers segment.

The challenges for the manmade fiber industry are manifold and Oerlikon shows its customers solutions:

1. Choosing the right business model
Price pressure on fiber and yarn manufacturers is growing due to global market consolidation. Here it is important to position oneself correctly. Are you producing polyester, nylon or polypropylene for the niche market and skimming off good margins with innovative products and ingenious material properties, or are you looking for business success through economies of scale in the volume market such as the constantly growing apparel sector? Oerlikon has the right answers for both business models. And the most important thing: the market leader supplies all solutions from a single source. See for yourself at the world premieres of the machine and system concepts of WINGS FDY PA6, BCF S8 Tricolor and the revolutionary eAFK Evo texturing machine.

2. Finding alternatives for good personnel
Finding good operators in the manmade fiber industry is becoming increasingly difficult, even in emerging industrial nations such as China, India and Turkey. The solution is obvious. What, for example, the automotive industry achieved years ago with the 3rd Industrial Revolution is now also taking its course in the textile industry. And at the same time it is even shifting up a gear. In the next step, automation in combination with digitization will lead to new, sustainable production. Oerlikon will be showing how automation and digitization interact at ITMA. Self-learning machines and systems, artificial intelligence (AI), remote services and edge computing are just a few of the key words in the digital half of the new Oerlikon Manmade Fibers DNA.

3. Guarantee quality and traceability
The qualities of the fibers and yarns must meet the highest demands and their production must be traceable throughout the textile value chain. This no longer only plays an important role in the automotive industry, where safety is of paramount importance. Other branches of industry that use fibers, yarns and nonwovens also want to know where the raw materials they produce for consumer articles come from. Legal regulations are demanding this more and more frequently. Oerlikon offers optimal solutions with its DIN ISO certified manufacturing processes. More than half of the world's manmade fiber producers are convinced every day that the qualities produced on Oerlikon Barmag, Oerlikon Neumag and Oerlikon Nonwoven equipment are right – and all visitors to ITMA can do the same on site.

4. Efficient and sustainable production
In the future, the materials produced from manmade fibers must become part of a further improved global recycling economy. The recycling of polyester – with over 80% market share the most frequently used manmade fiber in the world – has not only been on the agenda since today. Oerlikon already has solutions at hand: from PET bottles to fibers and filaments, to textiles and carpets. ITMA is the next step. With the VacuFil® Oerlikon in cooperation with the subsidiary company BBEngineering presents the world premiere No. 4 – a recycling solution within a running polyester production with a waste-free approach.

Vision becomes reality
The Oerlikon Manmade Fibers segment thus demonstrates what the ITMA in Barcelona promises as the world's leading trade fair for textile machinery and plant construction: "Innovating the world of textiles – sourcing for a sustainable future". In Hall 7, A101, this is already reality.

More information:
ITMA Oerlikon Fibers Automation
Source:

Oerlikon

(c) Lenzing AG
04.02.2019

Lenzing partners with TaFF to open design space for fashion leaders

  • Strategic collaboration in a prominent location on Orchard Road
  • TENCEL™ Studio will host showroom featuring fashion from TENCEL™ fibers
  • Cooperation underpins new branding strategy to reach out to consumers
  • Chain of innovation and application centers in Asia completed

Lenzing/Singapore – The Lenzing Group, world market leader in specialty fibers from wood, will partner with the Textile and Fashion Federation Singapore (TaFF) to offer Singapore’s designers a hub to present themselves and make the TENCEL™ brand more accessible to consumers. The collaboration was announced last week at the opening ceremony of Design Orchard attended by Chan Chun Sing, Minister for Trade and Industry of Singapore.

  • Strategic collaboration in a prominent location on Orchard Road
  • TENCEL™ Studio will host showroom featuring fashion from TENCEL™ fibers
  • Cooperation underpins new branding strategy to reach out to consumers
  • Chain of innovation and application centers in Asia completed

Lenzing/Singapore – The Lenzing Group, world market leader in specialty fibers from wood, will partner with the Textile and Fashion Federation Singapore (TaFF) to offer Singapore’s designers a hub to present themselves and make the TENCEL™ brand more accessible to consumers. The collaboration was announced last week at the opening ceremony of Design Orchard attended by Chan Chun Sing, Minister for Trade and Industry of Singapore.

“Lenzing is excited to work with TaFF on The Cocoon Space and its programs. Our cooperation with fashion designers is an important element in showcasing the sustainability promise of our flagship brand TENCEL™ to consumers. It comprises an integral part of Lenzing’s commitment to green-up the fashion industry”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group. “Singapore is a strategic hub for Lenzing in Asia, and we are proud to contribute towards taking Singapore’s fashion scene to greater heights.”

Source:

Lenzing AG

26.07.2018

Bally Completes its Executive Team

Bally, the historic Swiss luxury brand is pleased to announce the appointment of two key figures to its executive team, completing the process of strategic redevelopment begun last year with the transfer of the Creative, Merchandising and Marketing offices from London to its new showroom in Milan.

Effective immediately, Eva Quirrenbach joins Bally as Chief Marketing Officer following a term in New York as Vice President of Global Brand Marketing at Tory Burch, having previously occupied strategic roles within the Tod’s Group in both Italy and the United States. Eva is a recognised expert in all aspects of international branding and marketing within the luxury sector, and with her proven understanding of consumer behaviour, she played an integral role in the development and acceleration of the digital footprint and in supporting global brand development at Tory Burch.

Bally, the historic Swiss luxury brand is pleased to announce the appointment of two key figures to its executive team, completing the process of strategic redevelopment begun last year with the transfer of the Creative, Merchandising and Marketing offices from London to its new showroom in Milan.

Effective immediately, Eva Quirrenbach joins Bally as Chief Marketing Officer following a term in New York as Vice President of Global Brand Marketing at Tory Burch, having previously occupied strategic roles within the Tod’s Group in both Italy and the United States. Eva is a recognised expert in all aspects of international branding and marketing within the luxury sector, and with her proven understanding of consumer behaviour, she played an integral role in the development and acceleration of the digital footprint and in supporting global brand development at Tory Burch.

“Eva is an excellent addition to the Bally team. The combination of a consolidated experience and understanding of luxury brands along with her background driving the strategic development of successful global projects make her the ideal leader to drive Bally's commitment to unified commerce on a global level".
Frédéric De Narp, Bally Group CEO

Bally has moved to a three-pronged regional strategy and as such is also pleased to announce the promotion of Silvia Onofri to a new role as CEO for the EMEA region, in addition to her current role as Vice President of Global Wholesale. During her time in Bally, Silvia has obtained outstanding results entering top tier multi-brand doors around the world and increasing Bally's footprint in Travel Retail to make the brand a global leader in the field.

Silvia has extensive experience in the global fashion and luxury industry, having first joined the Bally team 10 years ago, following key marketing roles in Bulgari.

“Silvia has the unique benefit of intimately understanding the Bally brand and it’s DNA, and having proven experience in forging new relationships with the world’s leading retailers and their customers. With this invaluable expertise in hand, I am confident that she will infuse the EMEA Retail division with enthusiasm, professionalism and unique market insights to take Bally to the next level in these crucial markets” -
Frédéric De Narp.

The arrival of Eva Quirrenbach and the promotion of Silvia Onofri are part of Bally Group CEO Frédéric de Narp’s ongoing strategic vision to infuse Bally’s prestigious brand identity with heightened dynamism, appeal and allure.
Both roles report directly to Bally’s Group CEO, Frederic de Narp.

More information:
Bally
Source:

NETWORK PUBLIC RELATIONS GMBH