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Global Fashion Agenda presents new digital film series (c) Fashion Redressed
22.09.2023

Global Fashion Agenda presents new digital film series

Global Fashion Agenda (GFA) presented a new online film series: Fashion Redressed. Produced by BBC StoryWorks Commercial Productions, the captivating series intends to inspire the industry to take action to transform the way we produce and consume fashion.

Global Fashion Agenda (GFA) presented a new online film series: Fashion Redressed. Produced by BBC StoryWorks Commercial Productions, the captivating series intends to inspire the industry to take action to transform the way we produce and consume fashion.

Every day we express ourselves through our clothes. Encompassing cultures, personalities, traditions and beliefs, fashion is core to how we present ourselves to the outside world. But our consumption of fashion and clothing is pushing our planet and societies to its limits. Fashion trendsetters and pioneers are working to meet this challenge head-on with game-changing ideas. At the heart of this is the question: how can we keep expressing all we do through fashion, but without hurting the planet?
 
Focused on finding the answers, Fashion Redressed, comprises multiple films that showcase organisations from across the fashion and textile industries. Launched on a BBC.com microsite, the series spotlights the innovations across the world that are influencing the new seasons of fashion, featuring a collection of stories that depict tailor-made solutions to fit us and our planet.
 
The 11 self-contained branded films showcase a range of participants including: eBay, Elk, The Ellen MacArthur Foundation, Vestiaire Collective, Spinnova, Lenzing, Faherty, FarFetch, Waste2Wear, Colorifix and Forest Stewardship Council. Each film focuses on a bespoke solution that can benefit us and the planet. From the scientist taking inspiration from silk-spinning spiders in Helsinki and the duo taking a deep dive into the genetic makeup of colour in Cambridge, to the pre-loved clothes being brought to life on a global platform from Paris and the importance of cultural appreciation in Arizona, fashion gathers the most creative and innovative minds. This series expresses the dynamism and creativity of the fashion world, spotlighting the people weaving change into the fibres of fashion and those who are working to find the stylish side of a more sustainable sector.
 
The series was unveiled ahead of GFA’s landmark event – Global Fashion Summit: Boston Edition – on 27 September. The forum will bring together fashion stakeholders for agenda-setting discussions and productive meetings on critical environmental and social issues.

(c) adidas AG
15.07.2022

adidas launches its first product in collaboration with Spinnova

The adidas TERREX HS1 is one of the first knitted products to be made in part with Spinnova technology. At least 30% of the fabric in this mid-layer hiking hoodie comes from wood-based SPINNOVA® fibres (other fibres)* and 70% from cotton (organic).

Adidas is committed to helping End Plastic Waste via a three-loop strategy that consists of using recycled materials, materials that can be made to be remade and in the case of Made with Nature, products created in part with natural ingredients, such as the adidas TERREX HS1.  

The first product to emerge from this partnership, the adidas TERREX HS1 mid-layer is a piece of multi-functional gear that works on the trails and then rolls up into its hood for easy storage or to create a pillow on longer adventures. It was designed using UNITEFIT – an all-gender fit system created with a spectrum of sizes, genders, and forms in mind.

The adidas TERREX HS1 is one of the first knitted products to be made in part with Spinnova technology. At least 30% of the fabric in this mid-layer hiking hoodie comes from wood-based SPINNOVA® fibres (other fibres)* and 70% from cotton (organic).

Adidas is committed to helping End Plastic Waste via a three-loop strategy that consists of using recycled materials, materials that can be made to be remade and in the case of Made with Nature, products created in part with natural ingredients, such as the adidas TERREX HS1.  

The first product to emerge from this partnership, the adidas TERREX HS1 mid-layer is a piece of multi-functional gear that works on the trails and then rolls up into its hood for easy storage or to create a pillow on longer adventures. It was designed using UNITEFIT – an all-gender fit system created with a spectrum of sizes, genders, and forms in mind.

Made in part with Spinnova technology , a minimum of 30% of the fabric in the adidas TERREX HS1 comes from wood-based SPINNOVA® fibres (other fibres)* that are made by grinding wood pulp with water into a paste and then spun into a textile fibre.

The product also works with the material’s natural color. Since no dyeing or bleaching is applied, in turn this uses less water compared to the standard dyeing process.

* (Rayon) in US, (New type of cellulose fibre) in China

More information:
adidas Spinnova Fibers fibres Recycling
Source:

adidas AG

(c) adidas
25.02.2022

adidas unveils its first product with Spinnova

  • The adidas TERREX HS1 is the first product created in partnership with textile material company, Spinnova
  • Part of the hoodie’s fabric is made from wood-based fibres
  • The adidas TERREX HS1 is a step on adidas’ journey to create nine out of 10 articles with a more sustainable technology, materials, design or manufacturing method by 2025

Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres.

Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution.

  • The adidas TERREX HS1 is the first product created in partnership with textile material company, Spinnova
  • Part of the hoodie’s fabric is made from wood-based fibres
  • The adidas TERREX HS1 is a step on adidas’ journey to create nine out of 10 articles with a more sustainable technology, materials, design or manufacturing method by 2025

Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres.

Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution.

adidas is committed to helping end plastic waste via a three-loop strategy that consists of using recycled materials, materials that can be remade into entirely new products, and, in the case of Made with Nature, products created in part with natural ingredients, such as the adidas TERREX HS1. Its outdoor brand, adidas TERREX , is leading the innovation of technical materials with the aim of helping drive better product solutions for adventurers in nature while ensuring there is no compromise on style or performance .

By 2025, nine out of 10 adidas articles will carry a more sustainable technology, material, design, or method of manufacturing and adidas’ partnership with Spinnova is a major part of this journey.

(c) Fortum / Spinnova
15.10.2019

Fortum and Spinnova present wheat straw-based clothing

Fortum, together with the sustainable fibre technology company Spinnova have today introduced the first prototype product born out of their joint development of using wheat straw in the production of highly sustainable textile fibre.

Fortum and Spinnova are showcasing the world’s first clothing made from agricultural waste, namely wheat straw, at the Textile Exchange Sustainability Conference in Vancouver, during 15-17 October. The showpieces include a knitted t-shirt, as well as a jacket and skirt made of a woven fabric on organic cotton warp.

The prototype material is unique also due to its extremely low environmental impact from raw material extraction, processing and manufacture, verified by life-cycle analysis (LCA).

Fortum, together with the sustainable fibre technology company Spinnova have today introduced the first prototype product born out of their joint development of using wheat straw in the production of highly sustainable textile fibre.

Fortum and Spinnova are showcasing the world’s first clothing made from agricultural waste, namely wheat straw, at the Textile Exchange Sustainability Conference in Vancouver, during 15-17 October. The showpieces include a knitted t-shirt, as well as a jacket and skirt made of a woven fabric on organic cotton warp.

The prototype material is unique also due to its extremely low environmental impact from raw material extraction, processing and manufacture, verified by life-cycle analysis (LCA).

“We are very excited to present this revolutionary textile. Today, wheat straw is mostly discarded or even burned in the fields. As it can now be used in numerous textile applications, this opens up huge possibilities globally. This cooperation is a tangible step towards Fortum’s strategy to build options for significant new businesses that improve resource efficiency and provide smart solutions for a cleaner world. We would like to invite more key industry players to join us in this journey,” says Heli Antila, VP, Biobased solutions at Fortum.

“We are all very proud of this amazing collaborative accomplishment! This was a very fast journey from the first trials to real, appealing fabric materials. This shows that wheat straw-based fibre is well on its way to being a drop-in product of the most sustainable kind,” says Spinnova’s CEO Janne Poranen.

 

More information:
Fortum Spinnova
Source:

Cision