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During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever. (c) PREMIUM GROUP
SEEK
06.10.2021

SAVE THE DATE: Frankfurt, January 2022

  • HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

  • HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

„No city in Germany - no city in Europe - stands for business relevance and trading power as much as Frankfurt am Main,“ explains Tillmann. „We now have a unique opportunity to actively shape the future together. PREMIUM GROUP provides the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do. With this new mix of location, entertainment, creative industry and trading focus, we are creating a unique momentum after the pandemic - January is when the big deals are made and the c ourse is set for the future.“

To achieve this goal, the PREMIUM GROUP teams have also given the proven successful formats PREMIUM and SEEK a new coat of paint. More space, new areas and shorter distances provide visitors with a completely new trade event experience. Trends, brands and events can be discovered together with new and well-known partners - for the first time all in one place!

And PREMIUM, which is already entering its 19th year in January, is also showing a new side in Frankfurt. Instead of being spread out like in Station-Berlin, in Frankfurt all brands show their collections in one big hall. „We are so excited to finally unite all exhibitors in one hall. This way we create a universe with many different worlds - colorful and exciting,“ says Wiebus. „We are in close exchange with all the protagonists throughout the year and continue to develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We offer the framework for this - that is our strength.“

And the Berliners have another surprise in store for the Frankfurt debut: With THE GROUND, they are organizing a large fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Tillmann, Arntz and the PREMIUM GROUP- team, is B2C expert Kai Zollhöfer, who already made the Bread & Butter by Zalando a crowd puller. “THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding themes at THE GROUND are therefore sustainability, diversity and equality”, said Zollhöfer.

The 3-day event offers brands the opportunity to interactively exhibit purpose-driven stories and products. In addition to the thematic focus on fashion, brands from the fields of wellbeing, beauty, mobility and technology will also present innovative products and solutions.

PREMIUM GROUP: Statement about January 2021 Events (c) Premium Group
Anita Tillmann
30.10.2020

PREMIUM GROUP: Statement about January 2021 Events

  • Anita Tillmann, managing partner, about Premium Group´s January 2021 Events

“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry.

  • Anita Tillmann, managing partner, about Premium Group´s January 2021 Events

“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry.

We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. The objective was to obtain a data-based assessment of the current economic situation, a summary of the success of the exclusively digital events, and insights into the requirements of our network with regard to the physical trade shows. Following analysis of the data gathered we have established that there is a personal wish for an event to happen – inclusive of the appropriate hygiene measures – however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors.

We have therefore decided not to hold PREMIUM, SEEK or FASHIONTECH next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell.

Now, though, it’s about looking forward and concentrating on what is certain: Frankfurt Fashion Week, which we will be staging in July 2021 together with Messe Frankfurt, the City of Frankfurt and the region of Hessen. We have big plans and are working on a new, fresh start – not only for us, but also for all stakeholders in the fashion industry, nationally and internationally.

Another press conference is planned for the end of November, when we shall be introducing new concepts, partners and event formats. Preparations are already in full swing: we are having numerous discussions, sitting in workshops, activating partners, designers, publishers, politics and society so as to get a unique, fully formed event successfully up and running. Expectations are huge – and we intend to satisfy them. We are putting all our energy into this future-focussed project.

With the aim of being able to share our enthusiasm, we are planning a FFW Preview to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers at the beginning of next year.

Until then, all we can say is this: stay curious. Stay optimistic. Because even though there won't be any events this coming January, the show does go on. True to form, that means there will be more business opportunities than ever before, along with innovative formats, events and conferences and a fully formed city concept that has never been imagined before.”

Source:

PREMIUM Exhibitions GmbH

(c) SEEK
01.07.2019

SEEK and One Warm Winter initiate a second donation campaign for the homeless

In January, the SEEK-team called on its exhibitors to donate pieces from their previous seasons’ collections and, together with One Warm Winter, used these donations to make up the first Goodie Bags for the homeless. For the summer Fashion Week it’s now all about trainers and the GIVE BAG initiative.

To help the campaign circulate in even bigger circles, the charity crew has been expanded to include four sneaker stores located across Germany. Hand on sneaker-loving heart: how many pairs does almost every sneaker fan have that could be put to better use on the streets rather than sitting gathering dust in a wardrobe? Acribik in Cologne, Allike in Hamburg, Overkill in Berlin and TINT in Munich: from 26 June to 16 July all these four stores are offering sneaker wearers the chance to give this or that pair of trainers their freedom, and therefore ensure that they will be worn by someone who really needs them.

In January, the SEEK-team called on its exhibitors to donate pieces from their previous seasons’ collections and, together with One Warm Winter, used these donations to make up the first Goodie Bags for the homeless. For the summer Fashion Week it’s now all about trainers and the GIVE BAG initiative.

To help the campaign circulate in even bigger circles, the charity crew has been expanded to include four sneaker stores located across Germany. Hand on sneaker-loving heart: how many pairs does almost every sneaker fan have that could be put to better use on the streets rather than sitting gathering dust in a wardrobe? Acribik in Cologne, Allike in Hamburg, Overkill in Berlin and TINT in Munich: from 26 June to 16 July all these four stores are offering sneaker wearers the chance to give this or that pair of trainers their freedom, and therefore ensure that they will be worn by someone who really needs them.

Source:

SEEK

Felix Engelmann (Haptiques) & Andreas Murkudis (c) Premium Group
29.05.2019

SEEK: building on the TRADE UNION concept for July

Following its successful beginnings in summer 2018 and its expansion in January 2019, TRADE UNION will be developed yet further as a dedicated space for selected brands and agencies.
 
“TRADE UNION is very close to our hearts,” explains SEEK Director Maren Wiebus. “Being able to work together to fill a space with life, interact with customers and products, and tell authentic stories in a laid-back, relaxing atmosphere – this open-minded, collaborative approach is ultra-modern and of the minute in its simplicity. We are all in the same big boat and can consider ourselves lucky that colleagues and customers are and have become friends. Together, we can achieve a lot this way.”

Following its successful beginnings in summer 2018 and its expansion in January 2019, TRADE UNION will be developed yet further as a dedicated space for selected brands and agencies.
 
“TRADE UNION is very close to our hearts,” explains SEEK Director Maren Wiebus. “Being able to work together to fill a space with life, interact with customers and products, and tell authentic stories in a laid-back, relaxing atmosphere – this open-minded, collaborative approach is ultra-modern and of the minute in its simplicity. We are all in the same big boat and can consider ourselves lucky that colleagues and customers are and have become friends. Together, we can achieve a lot this way.”

It has always been integral to SEEK’s DNA to continually work with partners and friends to develop new concepts that are perfectly suited to the demands of the market. The carefully curated setting of TRADE UNION, featuring brands such as Eat Dust, Porter-Yoshida & Co and Knickerbocker, is especially popular with the top buyers.
 
Felix Engelmann has supported the concept right from the off through his marketing agency Haptiques, and is full of passion and on board again with the concept this season.
“The TRADE UNION concept really came off for us in January. We worked well with our partners; the vibe was positive and nicely relaxed. I’m expecting the atmosphere in the summer to be just as fantastic and I’m sure it’ll be a good occasion with friends, partners and employees.”
 
In July, buyers can look forward to an expanded portfolio including Red Wing Shoes, a brand from Minnesota. European Marketing Manager Rik van Dijk comments:
“We can't wait to attend the inspiring setting, because our buyers really feel at home there. We need a location where you can take a step back, find a quiet place to sit and talk to everyone. The extra space at the TRADE UNION guarantees this. We’ve only heard good things from friendly brands and we’re really looking forward to the trade show.”

More information:
SEEK, Fashion Week SEEK
Source:

Premium Group

(c) CONRAD BAUER
SEEK TEAM MARIE-LUISE PATZELT, DAMIEN WINPENNY, MAREN WIEBUS, MARIE SANDMANN, ALINA HAHN
21.11.2018

SEEK unites to trade with love.

A constantly evolving market and new global challenges ask for exciting concepts that unite the most forward-thinking players of the industry. For the show in January 2019, SEEK enters the next level with its TRADE UNION concept.
“At SEEK, we always look for new strategies to meet the demands of our valued buyers and brands”, explains SEEK Director Maren Wiebus. “Within that community spirit, TRADE UNION was created to enhance business opportunities for both sides. Moving away from a classic competitive model, SEEK’s TRADE UNION is about defining goals collaboratively – and achieving them together.”
 
SEEK’s 10th Anniversary marks an important moment not just for the event itself, but also for the TRADE UNION movement: with further development and relocation into the foyer of Arena Berlin, which highlights and strengthens this cooperative approach. Relevant buyers will be provided with special services and be able to reach an even more targeted brand audience what makes all parties benefit from this individual concept.

A constantly evolving market and new global challenges ask for exciting concepts that unite the most forward-thinking players of the industry. For the show in January 2019, SEEK enters the next level with its TRADE UNION concept.
“At SEEK, we always look for new strategies to meet the demands of our valued buyers and brands”, explains SEEK Director Maren Wiebus. “Within that community spirit, TRADE UNION was created to enhance business opportunities for both sides. Moving away from a classic competitive model, SEEK’s TRADE UNION is about defining goals collaboratively – and achieving them together.”
 
SEEK’s 10th Anniversary marks an important moment not just for the event itself, but also for the TRADE UNION movement: with further development and relocation into the foyer of Arena Berlin, which highlights and strengthens this cooperative approach. Relevant buyers will be provided with special services and be able to reach an even more targeted brand audience what makes all parties benefit from this individual concept.
With his distribution agency Haptiques Felix Engelmann supports the TRADE UNION idea from the beginning and emphasizes the time saving aspect: “The few days in Berlin are always very important for my company so that I aim to max the business days as much as possible. The SEEK team is very empathic about the market needs and already started talking about the new concept inside of SEEK several seasons ago. We are looking forward to work with our partners and colleagues in an extra space where we are able to value the time and make the life of buyers, press and brands easier.”

And Engelmann is not the only fan of this concept that Wiebus and team developed together with their long-term partners.
''The TRADE UNION is a fantastic concept aimed at giving brands with a true heritage an opportunity to sit together in one personal space. We feel that this will give our brands an opportunity to be shown in the best light possible, within a relaxed environment,” explains Joe Sharpe, Sales Director at Options. “We’re excited to be a part of the Trade Union and looking forward to seeing existing and potential clients in January.