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Dress for Venice
Dress for Venice
14.10.2024

Bemberg™ by Asahi Kasei lands at Smart Closet initiative with “A Dress For Venice”

Smart Closet is an innovative event dedicated to new generation fashion where C.L.A.S.S and Equipe International, through the InsideOut approach by C.L.A.S.S., come together to represent a smart wardrobe - beautiful, innovative, responsible - together with a new language of values with the aim to share the fully transparent journey behind each product and company, to show their outer and inner values. All values and concepts that are part of Bemberg™ identity.

Bemberg™ is the brand name of the regenerated cellulose fiber cupro, produced only by Asahi Kasei in Japan. It is a special fiber with a circular economy footprint thanks to the fact that it is made from a regenerated cellulose obtained from the manufacturing process of cottonseed oil with a closed-loop process. It guarantees certified sustainability credentials through its transparent and traceable approach. It delivers high quality and versatile applications, comfortable whatever the season: its blissful sensation glides on linings, outerwear, underwear, sportswear and even couture pieces. All perfect characteristics that fit in Smart Closet initiative.

Smart Closet is an innovative event dedicated to new generation fashion where C.L.A.S.S and Equipe International, through the InsideOut approach by C.L.A.S.S., come together to represent a smart wardrobe - beautiful, innovative, responsible - together with a new language of values with the aim to share the fully transparent journey behind each product and company, to show their outer and inner values. All values and concepts that are part of Bemberg™ identity.

Bemberg™ is the brand name of the regenerated cellulose fiber cupro, produced only by Asahi Kasei in Japan. It is a special fiber with a circular economy footprint thanks to the fact that it is made from a regenerated cellulose obtained from the manufacturing process of cottonseed oil with a closed-loop process. It guarantees certified sustainability credentials through its transparent and traceable approach. It delivers high quality and versatile applications, comfortable whatever the season: its blissful sensation glides on linings, outerwear, underwear, sportswear and even couture pieces. All perfect characteristics that fit in Smart Closet initiative.

The project chosen to participate with is the incredible capsule collection A Dress For Venice designed by eco-designer Tiziano Guardini, illustrated by artist Jacopo Ascari, and produced by Martina Vidal Venezia, a Venetian brand that has enriched the garments with some elements in Burano lace, an ancient art candidate to enter the UNESCO list of Intangible Cultural Heritage of Humanity!
 
Inspired by the city of water, it’s made with Bemberg™ fabrics created by Infinity Srl with the textile printing done by Creazioni Digitali, which with the CreŌ | project  printed on Bemberg™ fabrics with low-water pigment inks technology . This collection truly represents and includes all the values of beauty, innovation and supply chain partnerships, all elements.

More information:
Bemberg™ Dress for Venice
Source:

C.L.A.S.S. Eco Hub

09.07.2024

Asahi Kasei presents fibrillation finishing technology and LCA study report

Bemberg™ by Asahi Kasei presents its Velutine™ Evo brand, a finishing refinement technology developed by the Japanese laboratories of Asahi Kasei for Bemberg™. It offers a new way to generate fibrillation, featuring fabrics with a more “quiet-relaxed” appearance combined with a delicate and sensitive touch. VelutineTM Evo also brings environmental, global warming (CO2 emission) and water profiles for the benefit of BembergTM partners in the manufacture.

Bemberg™ by Asahi Kasei presents its Velutine™ Evo brand, a finishing refinement technology developed by the Japanese laboratories of Asahi Kasei for Bemberg™. It offers a new way to generate fibrillation, featuring fabrics with a more “quiet-relaxed” appearance combined with a delicate and sensitive touch. VelutineTM Evo also brings environmental, global warming (CO2 emission) and water profiles for the benefit of BembergTM partners in the manufacture.

The roll out of the evolved VelutineTM Evo technology will start its journey and activation with Infinity, a BembergTM partner and textile manufacturer located in Rovereto, in the Trentino Alto Adige area of Italy. Research and experimentation with new materials and finishings are part of Infinity’s daily work and results are guaranteed through attention to traceability, the use of certifications, and quality control throughout the process. Each material is closely selected from a sustainability standpoint, while the chemical impact of treating textiles is something that they also take extremely seriously. Infinity guarantees the traceability of every product that they make. Every step of the working process can be traced, thanks to a network of trusted suppliers who share their ethos and values.

Asahi Kasei is also releasing the LCA study report - Life Cycle Assessment. The study evaluated and quantified the environmental impact indicators associated with the technological processes involved in the production of BembergTM dyed fabric through the application of the traditional technology of fibrillation. LCA report study made by Centro Tessile Serico Sostenibile confirms all the projected data savings:

  • Global Warming Potential: 30% reduction in greenhouse gas emissions
  • Water consumption for ennobling process: 40% reduction
Source:

Asahi Kasei / C.L.A.S.S. Eco Hub

Schneider Group launches brand: Authentico® by Schneider Group (c) Schneider Group
06.06.2024

Schneider Group launches brand: Authentico® by Schneider Group

The Schneider Group officially launches Authentico® by Schneider Group, a brand that stands for a transparent, verified, traceable, ethical and high-quality wool supply chain. It aims to be recognised as a global brand that enables the fashion industry, together with end-consumers, to choose new levels of premium quality comprising fully traceable and responsible wool, in compliance with a carefully structured approach that verifies, traces and brands the sourcing and manufacturing processes throughout the whole supply chain. Authentico® is based on the Schneider Group global certified network.

To achieve these goals, the Schneider Group has created the Authentico® Verification System, a simple and reliable way to provide criteria and guidelines for all Authentico® supply chain partners including:

The Schneider Group officially launches Authentico® by Schneider Group, a brand that stands for a transparent, verified, traceable, ethical and high-quality wool supply chain. It aims to be recognised as a global brand that enables the fashion industry, together with end-consumers, to choose new levels of premium quality comprising fully traceable and responsible wool, in compliance with a carefully structured approach that verifies, traces and brands the sourcing and manufacturing processes throughout the whole supply chain. Authentico® is based on the Schneider Group global certified network.

To achieve these goals, the Schneider Group has created the Authentico® Verification System, a simple and reliable way to provide criteria and guidelines for all Authentico® supply chain partners including:

  • Authentico® Integrity Scheme, best practices for growers’ implementation at farm level. Animal welfare is at the heart of the Authentico® Integrity scheme, together with being mulesing-free, in accordance with The Five Domains. But the scheme goes further and encompasses also land and pasture management and social responsibility. The wool is sourced from carefully selected and highly committed growers, who apply best practices and choose to subscribe to the dedicated Authentico® platform. The selected fibres are processed into tops in the Schneider Group’s own mills located on several continents, which are directly operated and fully certified.
  • Authentico® Brand Guidelines, for all other supply chain players (from spinners, weavers and knitters to garment makers, brands and retailers), that include precise criteria set by the Schneider Group to ensure alignment with Authentico® brand values.

In addition, the Schneider Group incorporates the traceability platform TextileGenesis™ within its Authentico® Verification System, to digitally track all incoming and outgoing wool.

The group has developed a marketing & communication plan to support its Authentico® brand. Upcoming events where Authentico® will be featured are: Pitti Filati in June, Milano Unica in July, the Natural Fibre Connect (NFC) in Biella in mid-September and the Textile Exchange Conference at the end of October in Pasadena.

Source:

Schneider Group / C.L.A.S.S. Eco Hub

Iluna Group AW 24/25 collection inspired by three FOREVER ICONS (c) Iluna Group
24.07.2023

Iluna Group AW 24/25 collection inspired by three FOREVER ICONS

Three strong women, each different from the other, but who have managed to leave their mark on the history and evolution of the female role, and despite living in different eras, have left an indelible mark on society: Madame De Pompadour, nicknamed Reinette, the favourite of King Louis XV, Luisa Amman, called Corè by the great poet Gabriele D'Annunzio, and the iconic Vivienne Westwood, Miss Viv.
The three women are the FOREVER ICONS chosen and celebrated Iluna, where each woman becomes the protagonist of a “traveling exhibition” that will accompany Iluna between events and fairs.

Reinette
The nickname "Reinette" belonged to Madame De Pompadour, the favourite of King Louis XV. She had a significant influence in politics, arts, and fashion, shaping the style of the first half of the 18th century. Beauty and grace are represented in a floral theme, featuring small romantic details that become opulent with the use of lurex and golden cords. The color palette is soft, muted, and powderyry.

Three strong women, each different from the other, but who have managed to leave their mark on the history and evolution of the female role, and despite living in different eras, have left an indelible mark on society: Madame De Pompadour, nicknamed Reinette, the favourite of King Louis XV, Luisa Amman, called Corè by the great poet Gabriele D'Annunzio, and the iconic Vivienne Westwood, Miss Viv.
The three women are the FOREVER ICONS chosen and celebrated Iluna, where each woman becomes the protagonist of a “traveling exhibition” that will accompany Iluna between events and fairs.

Reinette
The nickname "Reinette" belonged to Madame De Pompadour, the favourite of King Louis XV. She had a significant influence in politics, arts, and fashion, shaping the style of the first half of the 18th century. Beauty and grace are represented in a floral theme, featuring small romantic details that become opulent with the use of lurex and golden cords. The color palette is soft, muted, and powderyry.

Corè
Luisa Amman, born in the late 19th century into a wealthy bourgeois family, married at a young age and became Marchesa Casati. "Corè" is the endearing nickname given to her by her lover Gabriele D'Annunzio, inspired by Kore, the Queen of the Underworld. She was a patron of the arts, an eccentric and transgressive collector. This theme celebrates opulence, from peacock feathers to Liberty-style designs in deep colours and warm metallic glimmers. An innovative proposal for the theme is the pleating technique, achieved directly in the weaving process of the Ultralight jacquardtronic laces.

Miss Viv
Vivienne Westwood, an extraordinary protagonist with an intense and irreverent life. Her insights have forever marked fashion and transformed the general standards of dressing. Rock and rebellious, she drew inspiration from street trends, anticipating avant-garde movements. In the 1990s, she brought back Tartan, mixing it with sensual roses in a maximalism that went against the prevailing trends, featuring vibrant colours. At the beginning of the third millennium, she grasped the importance of preserving the planet and left us with a motto that is more urgent and relevant than ever: "Buy Less, Choose Well, Make it Last." Within this theme, there is a new GRS-certified print that saves water, applied to ultra-fine Lurex nets, which are also certified.

Source:

Iluna Group

ERCA successfully showcased latest product at ITMA 2023 (c) ERCA
Giusy Bettoni, Matt Swartz, Fabio Locatelli and Mike Maekawa after the talk
28.06.2023

ERCA successfully showcased latest product at ITMA 2023

ERCA successfully showcased their latest product during the recent ITMA 2023 exhibition, taking the opportunity to share with ITMA visitors the journey that stood behind the creation of REVECOL®.

REVECOL® transforms critical waste materials (exhausted vegetable oils) into a line of innovative and responsible chemical auxiliaries destined for the entire textile industry and its various applications, offering different characteristics: circular DNA, certification, safety, high performance, competitivity and applicability on any type of textile fiber, whether virgin or recycled.

Patagonia® and trim supplier YKK teamed up with ERCA to deploy REVECOL® in their manufacturing process. This alliance was presented to ITMA visitors as an example of what the industry can achieve through collaborative practices.

ERCA successfully showcased their latest product during the recent ITMA 2023 exhibition, taking the opportunity to share with ITMA visitors the journey that stood behind the creation of REVECOL®.

REVECOL® transforms critical waste materials (exhausted vegetable oils) into a line of innovative and responsible chemical auxiliaries destined for the entire textile industry and its various applications, offering different characteristics: circular DNA, certification, safety, high performance, competitivity and applicability on any type of textile fiber, whether virgin or recycled.

Patagonia® and trim supplier YKK teamed up with ERCA to deploy REVECOL® in their manufacturing process. This alliance was presented to ITMA visitors as an example of what the industry can achieve through collaborative practices.

The process of sharing REVECOL® with the industry really started with the announcement of ERCA’s partnership with Patagonia® and YKK and deepened during the session Upcycling Minds Think Alike moderated by Giusy Bettoni, CEO and Founder, C.L.A.S.S. (Creativity, Lifestyle and Sustainable Synergy), and which saw the participation of Matt Swartz, Color and Material Quality Manager of Patagonia®, Fabio Locatelli, Head of ERCA, Textile Specialties Business Unit and Mike Maekawa, Sales and Business Development Manager, YKK Vietnam.

Source:

ERCA

(c) ECOSENSOR™ by Asahi Kasei
18.11.2022

Asahi Kasei Group celebrates 100 years at ISPO Munich 2022

The Japanese textile brand ECOSENSOR™ by Asahi Kasei Advance continues its eco-high tech path and joins ISPO, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, as part of an Asahi Kasei space within the ISPO Brandnew area, presenting its AW 2024/2025 & SS2024 collections, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

2022 is a special time for Asahi Kasei as it celebrates its 100th anniversary. This year at ISPO Munich (28-30th November), Asahi Kasei Group present its innovation world featuring three of its brands: ECOSENSOR™, ROICA™ and RespiGard™.
 
ECOSENSOR™ presents 47 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 3 items for INNERWEAR, 1 for OUTERWEAR, 13 for SPORT KNIT and 30 for SPORT WOVENS.

The Japanese textile brand ECOSENSOR™ by Asahi Kasei Advance continues its eco-high tech path and joins ISPO, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, as part of an Asahi Kasei space within the ISPO Brandnew area, presenting its AW 2024/2025 & SS2024 collections, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

2022 is a special time for Asahi Kasei as it celebrates its 100th anniversary. This year at ISPO Munich (28-30th November), Asahi Kasei Group present its innovation world featuring three of its brands: ECOSENSOR™, ROICA™ and RespiGard™.
 
ECOSENSOR™ presents 47 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 3 items for INNERWEAR, 1 for OUTERWEAR, 13 for SPORT KNIT and 30 for SPORT WOVENS.

New this season is the application of the RespiGard™ by Polypore unique membrane designed for outdoor apparel. Its innovative pore structure is too small for water droplets to penetrate but features high porosity that allows for airflow and moisture evaporation.

In order to show at best the performances and possible applications of the fabrics made with RespiGard™, ECOSENSOR™ will feature at its ISPO space an ad hoc created outfit by the outerwear brand.

Furthermore, the majority of ECOSENSOR™ fabrics are made with sustainable ingredients which are certified by international certifications such as GRS and RCS through a traceable and transparent production process and supply chain.  100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials. Even the dyeing and finishing phases - key moments for performancewear - have been certified by international labels such as bluesign® or OEKO-TEX® Standard 100.

Source:

ECOSENSOR™ by Asahi Kasei / C.L.A.S.S..

(c) Iluna Group
08.11.2022

Iluna Group back at MarediModa

Iluna Group is back at MarediModa (November 8-10), the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors, to present its latest innovations, with a focus on a new beachwear sets able to combine aesthetic research and environmental responsibility.

In terms of aesthetic innovation, exploration continues with matchy pareos and allovers, double laces with colorful charmeuses and multicolour laces enriched with iridescent effects (Lurex). A novelty of this season is the new double face printing on polyamide with a high sea fastness and iridescent effects on GRS-certified tulle.

The GRS certified Green Label collection uses Renycle® and Q-NOVA®, both GRS-certified pre-consumer recycled polyamide yarns in addition to the recycled stretch ROICA™ EF by Asahi Kasei.

Iluna Group is back at MarediModa (November 8-10), the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors, to present its latest innovations, with a focus on a new beachwear sets able to combine aesthetic research and environmental responsibility.

In terms of aesthetic innovation, exploration continues with matchy pareos and allovers, double laces with colorful charmeuses and multicolour laces enriched with iridescent effects (Lurex). A novelty of this season is the new double face printing on polyamide with a high sea fastness and iridescent effects on GRS-certified tulle.

The GRS certified Green Label collection uses Renycle® and Q-NOVA®, both GRS-certified pre-consumer recycled polyamide yarns in addition to the recycled stretch ROICA™ EF by Asahi Kasei.

The BIOLINE embraces the circular economy and presents proposals containing Amni Soul Eco® and ROICA™ V550. Moreover, the continuous path through the new dimension of responsibility continues in several directions: experiments with 16 different natural dyestuffs; and continued investment in technologies that can ensure significant savings in water and energy consumption, including GREENDROP, the new GOTS-certified digital pigment printing system.

Source:

Iluna Group / C.L.A.S.S.

Photo: Unsplash, Sheraz Shaikh
24.10.2022

C.L.A.S.S. presents its new partner Orange Fiber

Founded in Catania, Italy in 2014, Orange Fiber has developed a process to transform what remains from the industrial pressing process of citrus fruits for juice into a unique textile material. The innovative process has been patented in Italy and extended to major citrus juice producing countries around the world.

Recently, Orange Fiber and the Lenzing Group, a leading manufacturer of textile fibers specialties from wood, started a collaboration to produce the first lyocell fiber branded TENCEL™ composed of cellulose from orange and from wood. Produced using the same closed-loop process as the TENCEL™ Lyocell fibers, the TENCEL™ Limited Edition x Orange Fiber contributes to promote sustainability in the textiles. The name of the fiber is LENZING Lyocell LE orange, abbreviated to OF in the yarn and in the fabric composition.

Founded in Catania, Italy in 2014, Orange Fiber has developed a process to transform what remains from the industrial pressing process of citrus fruits for juice into a unique textile material. The innovative process has been patented in Italy and extended to major citrus juice producing countries around the world.

Recently, Orange Fiber and the Lenzing Group, a leading manufacturer of textile fibers specialties from wood, started a collaboration to produce the first lyocell fiber branded TENCEL™ composed of cellulose from orange and from wood. Produced using the same closed-loop process as the TENCEL™ Lyocell fibers, the TENCEL™ Limited Edition x Orange Fiber contributes to promote sustainability in the textiles. The name of the fiber is LENZING Lyocell LE orange, abbreviated to OF in the yarn and in the fabric composition.

Source:

C.L.A.S.S.

(c) C.L.A.S.S.
21.09.2022

WHITE and C.L.A.S.S. are back to “Unveiling the Fashion Backstage”

C.L.A.S.S. continues its path of "strategic sustainable synergies" with the aim of sharing its message of responsible innovation, and returns for the second time to Milan Fashion Week with WSM White Sustainable Milano. The objective is to represent a selected and smart path of the production chain related to materials, technologies, production, customization, finishing processes and dyes that are increasingly less impactful on the environment.
 
After debuting last February, “Unveiling the Fashion Backstage”, the educational and narrative journey of WSM | White Sustainable Milano developed in synergy with Giusy Bettoni, founder and CEO of C.L.A.S.S., returns to the VISCONTI HALL and grows in terms of attendance and thematic areas.

The exhibiting copmpanies are: Bemberg™ by Asahi Kasei, Maeba International, Linificio e Canapificio Nazionale SB, Edmos, Toyoshima, Iluna Group and YKK.

C.L.A.S.S. continues its path of "strategic sustainable synergies" with the aim of sharing its message of responsible innovation, and returns for the second time to Milan Fashion Week with WSM White Sustainable Milano. The objective is to represent a selected and smart path of the production chain related to materials, technologies, production, customization, finishing processes and dyes that are increasingly less impactful on the environment.
 
After debuting last February, “Unveiling the Fashion Backstage”, the educational and narrative journey of WSM | White Sustainable Milano developed in synergy with Giusy Bettoni, founder and CEO of C.L.A.S.S., returns to the VISCONTI HALL and grows in terms of attendance and thematic areas.

The exhibiting copmpanies are: Bemberg™ by Asahi Kasei, Maeba International, Linificio e Canapificio Nazionale SB, Edmos, Toyoshima, Iluna Group and YKK.

Photo: C.L.A.S.S.
20.09.2022

Bemberg™ by Asahi Kasei taking part at White Sustainable Milano

  • New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
  • September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

  • New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
  • September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

A new yarn range that expands the company’s realm of applications for the fashion and luxury industry, including also knitwear, jersey and casualwear. Indeed, the fibre comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg™ also ensures certified sustainability credentials through its transparent and traceable approach.

At WSM fair, the company proves it by unveiling a collection of t-shirts developed in collaboration with the MagnoLab smart network of Italian companies. Circular economy and environmental responsibility meet aesthetic research with a collaborative imprint.

The new t-shirt collection created in synergy with MagnoLab, a network of Biella-based companies bringing forward initiative and collabs related to sustainability and circular economy. Staple-fibre is the top ingredient of the collection. The cut t-shirts are presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the brand-new yarn.

Source:

C.L.A.S.S.

(c) FROY
25.07.2022

FROY wins C.L.A.S.S. ICON 2022

C.L.A.S.S. Eco Hub has selected the winner of C.L.A.S.S. ICON Award 2022, the annual contest with the aim of sponsoring a visionary creative who is able to combine design, responsibility, innovation and communication. Receiving the third edition of the eye-turning award is FROY Club, an experimental and responsible fashion project born in 2018 by designer Arman Avetikyan.

Froy is rooted in Armenian culture and by mixes high quality materials and yarns. Working with a sustainable ethic, Froy reconciles traditional know how and innovative techniques to create hybrid, versatile and speaking surfaces. The brand uses Italian certified fabrics and yarns that meet European standards, selecting natural materials to create high-quality products with a circular life. Froy also chooses GOTS, FSC and OEKO-TEX certified fabrics and yarns in order to support a clear production chain.

C.L.A.S.S. Eco Hub has selected the winner of C.L.A.S.S. ICON Award 2022, the annual contest with the aim of sponsoring a visionary creative who is able to combine design, responsibility, innovation and communication. Receiving the third edition of the eye-turning award is FROY Club, an experimental and responsible fashion project born in 2018 by designer Arman Avetikyan.

Froy is rooted in Armenian culture and by mixes high quality materials and yarns. Working with a sustainable ethic, Froy reconciles traditional know how and innovative techniques to create hybrid, versatile and speaking surfaces. The brand uses Italian certified fabrics and yarns that meet European standards, selecting natural materials to create high-quality products with a circular life. Froy also chooses GOTS, FSC and OEKO-TEX certified fabrics and yarns in order to support a clear production chain.

By receiving two thousand euros for sourcing purposes, smart consultancy support and communication aid from the C.L.A.S.S. team, plus assistance to the brand in commercial activities, a physical stand in the WHITE Show and a dedicated brand page on Renoon powered by C.L.A.S.S. partners; Froy will have the opportunity to upgrade its efforts in terms of responsibility and innovation, while sharing its conscious vision and values with a wider audience. Moreover, the Italian brand with Armenian roots will become part of the C.L.A.S.S. ICON community, joining past winners such as the high fashion Italian designer Gilberto Calzolari and the Portuguese streetwear brand Duarte

Source:

C.L.A.S.S.

05.07.2022

ROICA™ partners at Première Vision

ROICA™ strengthens its presence in the apparel segment thanks to its established network of partners, who will present their latest innovations at the upcoming Première Vision.

ROICA™ partners are the “artists” and “heartists” of premium stretch in fabrics: because they have at heart all the values for which ROICA™ stands for. These partners presenting at Première Vision are:

ROICA™ strengthens its presence in the apparel segment thanks to its established network of partners, who will present their latest innovations at the upcoming Première Vision.

ROICA™ partners are the “artists” and “heartists” of premium stretch in fabrics: because they have at heart all the values for which ROICA™ stands for. These partners presenting at Première Vision are:

  • Iluna Group, whose journey into the new dimension of responsibility continues with developments in GRS (Global Recycled Standard) certified recycled yarns aimed at unprecedented effects in looks, performance and hands. Brand new for this edition of Première Vision is the inclusion of GOTS-certified organic cotton in GRS-certified galloons and allover lace containing ROICA™ EF, so as to meet market demands for natural comfort in the underwear sphere.
  • Innova Fabrics, which recently enhanced its smart offering by launching the RF (Residual Free) line, with the goal of reducing the impact of microplastics derived from the fashion industry. This is made possible by mixing two responsible ingredients, SENSIL® BioCare by Nilit and ROICA™ V550 by Asahi Kasei, which give birth to both sporty and casual fabrics.
  • Inplet, which enriched its production of smart elastic and rigid knitted fabrics with three new products: a powernet fabric in 77% polyamide RECO and 23% ROICA™ EF with good recovery; a net fabric in 55% polyamide RECO and 45% ROICA™ EF characterized by a soft hand and good elasticity; and a 79% polyamide and 21% ROICA™ V550 good power, good recovery and a soft touch.
  • Penn Textile Solutions/Penn Italia, whose highlights of the new collection are on one side fabrics developed with the use of Neride eco yarns by Nurel with ROICA™ V550, characterized by restraining lace effect, soft touch and breathable, in combination with tulle as a sustainable basic, and on the other side charmeuses with soft hand, raw cut in combination with a band fabric from the dreamshape family with reinforced gripping edge, made again in Neride eco yarns by Nurel with ROICA™ V550
  • Tessitura Colombo Antonio, which in its new A/W 23-24 collection expands its proposal of regenerated lace from the ECO-LACE line: new designs inspired by fashion trends using ROICA™ EF. Also, in its BIODEGRADABLE line it uses ROICA™ V550 for the realization of new designs. The new MICROMODAL line uses ROICA™ V550; the effect of this lace range is softness, elegance and relief effect.
Source:

ROICA™ by Asahi Kasei / C.L.A.S.S.

30.06.2022

Milano Unica and C.L.A.S.S. join forces

C.L.A.S.S. will join forces with Milano Unica, 12-14 July, to push the change towards a new generation of fashion through its C.L.A.S.S. SMART SHOP: an online space offering eco-high-tech materials representing a range of categories able to create a new generation of fashion. It is dedicated to students, designers and new generation brands who want to explore and test premium materials mixing style, innovation and responsibility

The C.L.A.S.S. SMART SHOP partners exhibiting at Milano Unica are: ALBINI GROUP, ILUNA GROUP and ZIGNONE.

C.L.A.S.S. will join forces with Milano Unica, 12-14 July, to push the change towards a new generation of fashion through its C.L.A.S.S. SMART SHOP: an online space offering eco-high-tech materials representing a range of categories able to create a new generation of fashion. It is dedicated to students, designers and new generation brands who want to explore and test premium materials mixing style, innovation and responsibility

The C.L.A.S.S. SMART SHOP partners exhibiting at Milano Unica are: ALBINI GROUP, ILUNA GROUP and ZIGNONE.

Source:

C.L.A.S.S.

28.06.2022

C.L.A.S.S. is back with Smart Shop materials at Future Fabrics Expo

The international eco hub C.L.A.S.S. brings its next generation Smart Shop’s offer to the 10th edition of the Future Fabrics Expo from the28th to the 29th of June 2022 in London.

Since 2018, C.L.A.S.S. has been offering the access of the top of its Material hub innovations to small and new generation of designers and brands through its Smart Shop, the online store of smart materials. C.L.A.S.S. intent at FFE is to share the unique values of its design driven, conscious, high-tech materials, in order to start synergies with an audience characterized by the interest in responsible innovations, the main expertise of CEO and founder Giusy Bettoni and her team.

C.L.A.S.S. offers smart solutions – from 1 meter to max 50 meters - for the contemporary wardrobe which include all the different expressions of textile ingredients: natural, transformed, innovative and back in the loop materials, giving everyone the possibility to create design, innovative and yet responsible products in line with their new generation of contemporary values.

The international eco hub C.L.A.S.S. brings its next generation Smart Shop’s offer to the 10th edition of the Future Fabrics Expo from the28th to the 29th of June 2022 in London.

Since 2018, C.L.A.S.S. has been offering the access of the top of its Material hub innovations to small and new generation of designers and brands through its Smart Shop, the online store of smart materials. C.L.A.S.S. intent at FFE is to share the unique values of its design driven, conscious, high-tech materials, in order to start synergies with an audience characterized by the interest in responsible innovations, the main expertise of CEO and founder Giusy Bettoni and her team.

C.L.A.S.S. offers smart solutions – from 1 meter to max 50 meters - for the contemporary wardrobe which include all the different expressions of textile ingredients: natural, transformed, innovative and back in the loop materials, giving everyone the possibility to create design, innovative and yet responsible products in line with their new generation of contemporary values.

Among the conscious, yet technological materials which will be presented at Fabrics for Future there are Bemberg™ by Asahi Kasei, Albini’s organic and scientifically traceable cotton, Re.VerSo™ recycled wools, NewLife™ recycled polyester and Maeba International’s Back in The Loop fabrics.

Source:

C.L.A.S.S.

(c) Billi London
17.06.2022

Billi London: Accelerated degradation in Landfill

Billi London is shaping the future of fashion with eco legwear. Founded by Sophie Billi-Hardwick and Marie Bouhier in November 2020, the pair’s goal was to create durable and comfortable hosiery that was no longer seen as disposable or for single-use.
 
Each piece is made with innovative enhanced degradable yarns Amni Soul Eco® nylon and ROICA ™ V550 elastane. Amni Soul Eco® is degrading in a time of 5 years*, 20x faster than the normal 40–100-year timeframe. The materials break down into biomass and biogas, create renewable energy and do not leave behind microplastics in landfill. The soft yet chic fabrics have revolutionised the legwear industry as well as pioneering a change across the fashion sector which rarely goes beyond just using recyclable materials.

This year, Billi London was selected as one of only five brands to present as an Organic Exhibitor at the Salon International de la Lingerie (SIL) from 18-20 June at Porte de Versailles in Paris.

*In landfill conditions. Reference system: ASTM D5511 - Std test 

Billi London is shaping the future of fashion with eco legwear. Founded by Sophie Billi-Hardwick and Marie Bouhier in November 2020, the pair’s goal was to create durable and comfortable hosiery that was no longer seen as disposable or for single-use.
 
Each piece is made with innovative enhanced degradable yarns Amni Soul Eco® nylon and ROICA ™ V550 elastane. Amni Soul Eco® is degrading in a time of 5 years*, 20x faster than the normal 40–100-year timeframe. The materials break down into biomass and biogas, create renewable energy and do not leave behind microplastics in landfill. The soft yet chic fabrics have revolutionised the legwear industry as well as pioneering a change across the fashion sector which rarely goes beyond just using recyclable materials.

This year, Billi London was selected as one of only five brands to present as an Organic Exhibitor at the Salon International de la Lingerie (SIL) from 18-20 June at Porte de Versailles in Paris.

*In landfill conditions. Reference system: ASTM D5511 - Std test 

Source:

Billi London / C.L.A.S.S.

Albini joins C.L.A.S.S. Material Hub (c) Albini Group
Off The Grain, one of the latest examples of responsible innovation by ALBINI_next
18.05.2022

Albini joins C.L.A.S.S. Material Hub

Albini Group, historic manufacturer of high-end shirting fabrics, meets C.L.A.S.S. Eco Hub, international platform for the promotion and development of innovative and sustainable textiles. Two groundbreaking companies joining forces in the name of ethical and technological development through the C.L.A.S.S. Material Hub, the section dedicated to fibers, threads, yarns and fabrics that are changing the fashion and textile industry.  The values in which Albini Group believes and the strong sensitivity to environmental issues have led the company to also address the issue of the risk of toxic and harmful chemicals in a systemic way, integrating into the production cycles activities and controls aimed at gradually eliminating their presence, with the clear objective of protecting man and the environment.

Albini Group, historic manufacturer of high-end shirting fabrics, meets C.L.A.S.S. Eco Hub, international platform for the promotion and development of innovative and sustainable textiles. Two groundbreaking companies joining forces in the name of ethical and technological development through the C.L.A.S.S. Material Hub, the section dedicated to fibers, threads, yarns and fabrics that are changing the fashion and textile industry.  The values in which Albini Group believes and the strong sensitivity to environmental issues have led the company to also address the issue of the risk of toxic and harmful chemicals in a systemic way, integrating into the production cycles activities and controls aimed at gradually eliminating their presence, with the clear objective of protecting man and the environment.

Three main research areas - innovative fibers and yarns, sustainable dyes and green chemistry - united by the task of transferring cutting-edge technologies through open innovation. Among the new projects presented is "Off the Grain," born from the collaboration with Riso Gallo, a leading rice producer in Italy. It is a new type of dye derived from the processing of a particular variety of black rice: the boiling water of the rice, which can no longer be used for the food industry, is transformed into a natural dye, resulting in significant water savings during the dyeing process.

"Grounded Indigo" is a natural textile dyestuff, born from the search for dyeing practices that are more responsible to people and the environment. For this project, ALBINI_next chose to collaborate with Stony Creek Colors, an American producer of the world's only 100% plant-based indigo that is USDA BioPreferred certified.

The third project, called "HempFeel," is an innovative hemp oil-based finishing, tipically used for cosmetic products. ALBINI_next was the first company to apply it to fabrics of different weights, compositions and structures. HempFeel replaces silicones usually used in finishing, thus reducing the release of microplastics and giving fabrics a soft and durable hand.

"When discussing values related to creativity, next-generation production and commitment to ethics and traceability, Albini is an extremely important point of reference." says Giusy Bettoni, founder and CEO of C.L.A.S.S. "This is why we are delighted with its inclusion within our Material Hub, alongside its colleagues of the responsible innovation movement. Follow us on this new common path. Next- generation solutions and nice surprises will not be missed."

12.05.2022

C.L.A.S.S. Eco Hub launches sustainable Training

C.L.A.S.S. has taken another strategic step with Training, an educational offer made of three moments aimed at sharing valuable and practical information concerning three main areas of sustainable development. Training will be adding value to the Smart Academy offer by C.L.A.S.S., a program of events and conferences, lectures or customized training services, united by an important goal: to educate, raise awareness and inspire professionals, students and even consumers with an eye to the values of responsibility.

There are three trainings offered:

C.L.A.S.S. has taken another strategic step with Training, an educational offer made of three moments aimed at sharing valuable and practical information concerning three main areas of sustainable development. Training will be adding value to the Smart Academy offer by C.L.A.S.S., a program of events and conferences, lectures or customized training services, united by an important goal: to educate, raise awareness and inspire professionals, students and even consumers with an eye to the values of responsibility.

There are three trainings offered:

  1. Introduction to a new generation of fashion
    C.L.A.S.S. team will introduce and explain the new generation of value-driven fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level. Since 2007, at the base of our philosophy is a formula: Virtuous Fashion, the one with the capital F, is the product of an integration of design (D), innovation (I), sustainability (S) and communication (C). In brief: F = D x I x S x C.
     
  2. Introduction to Smart Ingredients
    What is a responsible material? How to source responsibly? Which are the latest smart ingredients that can enrich with new generation fashion collections?
    During the session participant will be guided through materials available in the market, and will have the chance to have an “informed background“ of each one of the materials' journey. Conscious Choices can be made ONLY IF we have all the true full information in our hands. This training informd participant to make the best informed choice for their objectives. A simple but facts driven introduction to the key available innovative and sustainable materials: naturals, transformed and innovative where traceability, transparency, innovation, performance, responsible measurements are leading both the storymaking and the storytelling of each one of them.
     
  3. Introduction to Sustainability Report
    The preparation of the company's sustainability report is a fundamental moment to define objectives, identify improvement actions, and measure its environmental and social impact. It is a job that involves the entire company team, which can transform the report into an opportunity for growth.
    The package offered by C.L.A.S.S., in collaboration with Silvia Gambi, sustainable fashion journalist and podcaster of Solo Moda Sostenibile, combines training with personalized consulting with a coaching action to guide the company team in the preparation of its sustainability report, offering the necessary support to create a document that tells about the company, its values, its commitment and also its objectives.
Source:

C.L.A.S.S.

27.04.2022

Calzedonia chooses Green Label smart nets by Iluna Group

CALZEDONIA chooses products belonging to the GREEN LABEL line by ILUNA GROUP for its new Eco Collection of tights. They are GRS (Global Recycled Standard) and OEKO-TEX® Standard 100 certified and made with recycled yarns.

The ingredients used in the collection are:

CALZEDONIA chooses products belonging to the GREEN LABEL line by ILUNA GROUP for its new Eco Collection of tights. They are GRS (Global Recycled Standard) and OEKO-TEX® Standard 100 certified and made with recycled yarns.

The ingredients used in the collection are:

  • Q-NOVA® by Fulgar, an eco-sustainable nylon 6.6 fiber obtained from regenerated raw materials through a mechanical process that does not involve the use of chemical materials. It has been certified with the Global Recycled Standard (GRS) and for some time now has been part of the HIGG INDEX, the index developed by SAC (Sustainable Apparel Coalition) evaluating the environmental impact of the entire life cycle of a garment;
  • ROICA™ EF by Asahi Kasei, one of the first recycled stretch yarns certified with Global Recycled Standard (GRS).

This collaboration confirms Iluna's commitment to creating products with a environmental responsibility thanks to a technological and corporate system that covers the entire perimeter of production, from materials to processing, dyeing and finishing. An industrial reality that increasingly integrates the value of responsibility, as demonstrated by the fact that the percentage of sustainable production has risen from 3% in 2018 to 52% in 2021.

Source:

Iluna Group / C.L.A.S.S.

ROICA™ by Asahi Kasei held its first business summit at Triennale Milano (c) C.L.A.S.S.
14.04.2022

ROICA™ by Asahi Kasei held its first business summit at Triennale Milano

On the 25th of March ROICA™ by Asahi Kasei invited its strategic European partners to the Triennale Design Museum for the first ROICA™ Summit, with the aim of sharing its global strategy and to consolidate relationships that are key to the Asahi Kasei global vision of its fiber and business.

Among the speakers Senior Executive Manager Mr. Shinichiro Haga and its successor Mr. Takehiro Kamiyama, who will take on the new role after more than thirty years in the Asahi Kasei Corporation and more than three years at ROICA™. Together they opened the floor by explaining the ROICA™ business strategy, which is based on three main steps:

On the 25th of March ROICA™ by Asahi Kasei invited its strategic European partners to the Triennale Design Museum for the first ROICA™ Summit, with the aim of sharing its global strategy and to consolidate relationships that are key to the Asahi Kasei global vision of its fiber and business.

Among the speakers Senior Executive Manager Mr. Shinichiro Haga and its successor Mr. Takehiro Kamiyama, who will take on the new role after more than thirty years in the Asahi Kasei Corporation and more than three years at ROICA™. Together they opened the floor by explaining the ROICA™ business strategy, which is based on three main steps:

  1. Continue to speed up ROICA™ responsible innovation  
  2. Continue to speed up ROICA™ international partnerships with a strong focus on responsible innovation
  3. Continue to push a new generation of communication where its story making will align with an authentic and consumer driven storytelling based on values.

Then, Mr. Shinohe Hiroaki Chief Marketing Officer Europe, introduced the new production strategy at global level  together with  its program of partnerships, plus the marketing and communication programs for the next year and beyond in synergy with Giusy Bettoni at C.L.A.S.S.

“We are extremely pleased to be here with our European partners, thanking them for the continuous valuable cooperations that made ROICA™ so special, and sharing with them which will be our next steps in order to be leading responsible innovation. This is a very precious moment, during which we are able to talk face to face and install long-lasting relationships, with the aim of supporting the apparel industry by making premium stretch becoming a key player for wellbeing values, which are extremely precious for the contemporary consumer. And this will be part of sport, lingerie, hosiery , fashion and swimwear wardrobes thanks to the ROICA™ special new generation of premium stretch innovations” affirms Shinohe Hiroaki.

More information:
Asahi Kasei ROICA™ C.L.A.S.S.
Source:

C.L.A.S.S.

(c) C.L.A.S.S.
07.04.2022

Bemberg™ x Payal Pratap collaboration with colourful prints at FDCI X Lakmé Fashion Week

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

The prints encompass flora and fauna, bringing nature from the outside to the inside through the use of extensive flower, leaf, tree, vine and bird motifs, as an ode to sustainability. Placement prints have been engineered to make tailored jackets and structured pieces. A timeless collection comprising experimental pieces that blend the far east with India. A collection signaling holiday with a burst of colour. Bemberg™ in various avatars ranging from satins, muslins, mulmul, and silk blends have been used to create a collection with fluid drapes as well as structure.

The fabric takes printing and colour beautifully and has a slight sheen and glazed feel which resonates with chintz. The colour palette ranges from indigos, browns, rust, to burgundy brick and gold. Furthermore, Bemberg™ is an inherently sustainable ingredient, since it is made with cotton linters, pre-consumer materials derived from the cotton oil industry, and converted through a traceable and transparent closed loop process. Coming from nature and going back towards nature, the Bemberg™ fiber is also biodegradable and compostable.

Source:

Asahi Kasei / C.L.A.S.S.