From the Sector

Not only since 2021 has sustainability been a topic high on society’s agenda. And yet the importance of sustainability for consumers and companies has once again increased sharply as a result of the Corona pandemic, as numerous studies confirm. Then why is it often so difficult to implement this conviction in everyday life? One of the biggest obstacles to sustainable consumer behaviour is the lack of availability of alternatives.

In addition to changing consumer demands, the EU Commission's recent decision on the single-use plastics directive is also prompting many nonwovens manufacturers to look at alternative solutions. Kelheim Fibres is exhibiting at this year's INDEX in Geneva and online with bio-based fibers that offer an alternative to synthetic materials in a wide range of applications. The Bavarians have decades of experience in the nonwovens and hygiene sectors and work on individual customer-specific innovations.

"We want to make it easy for consumers to choose an environmentally friendly option. That’s the case when bio-based solutions offer the same performance as synthetic products," said Matthew North, Commercial Director at Kelheim Fibres." Our fibre technology allows us to create just that: unlike natural fibres, which are available already in fibre form and can only be treated on the surface, we can engineer the properties of our fibres they need for specific applications by specifically intervening in the production process. That way we combine nature - our fibres are made of wood pulp - with performance."

Kelheim's special fibres are made of wood pulp from sustainably managed sources, are produced in Kelheim in an environmentally friendly way and are fully biodegradable at the end of their product life. Kelheim Fibres is the first viscose fibre manufacturer in the world with an EMAS validated Environmental Management System and was awarded a dark green/light green shirt in the most recent Canopy HotButton-Ranking.

In addition to the in-person event, the company invited its visitors to a virtual booth. Groz-Beckert welcomed a total of almost 3,600 visitors during the trade fair – 2,300 of them in person and around 1,300 virtually.

This year, the virtual booth complemented the traditional booth on the trade fair grounds to enable us to reach as many customers as possible despite the coronavirus pandemic and worldwide restrictions. At both booths, the product highlights were explored using 3D models and discussions were held. At the virtual booth, each visitor had their own avatar which they could use to move through the virtual world. An exchange between customers and Groz-Beckert took place either in person or – also in real time – via chat or video cal
 
In Shanghai, most of the visitors came from China due to the pandemic. The ranking in the virtual environment puts India top in terms of visitor numbers, followed by Bangladesh, Germany and Turkey.

Progressive material innovations presented digitally: following the cancellation of this year’s fair due to the corona pandemic, Heimtextil is extending its range of digital services and launching a new online materials library entitled ‘Future Materials Library’. 24 future-oriented materials for interior applications can now be found at www.heimtextil.messefrankfurt.com/future.

The curators of the new materials library are London-based futures-research agency, FranklinTill. “We are transitioning to a materials revolution that will help restore the balance in our relationship to our planet. As part of the Heimtextil Trends 21/22, we present a new selection of materials for interior applications with exciting innovations from all over the world”, says Caroline Till of FranklinTill.

A mix of commercially viable products and developments in an early stage

Imaginative designers and environmentally-aware manufacturers: the Future Materials Library 2021 offers materials pioneers a platform and presents a first-class mix of economically proven and revolutionary developments. FranklinTill has organised the materials in four themes: REGENERATIVE CROPS, REMADE FIBRES, HARVESTING WASTE STREAMS and SUSTAINABLE COLOUR.

Resources are running low

Thus, the new Heimtextil materials library tackles one of the main problems of the modern age: the shortage of resources on earth. In particular, textile production creates huge and continuously growing quantities of waste. And, over past decades, the design business has developed a ‘take, make and discard’ model of consumption that is incredibly harmful for our planet. In the climate-emergency era, however, future-oriented designers are learning from nature and working together with it. They endeavour to make use of the power of highly efficient natural circular systems to create textiles and materials that are better for both humans and the planet.

Heimtextil Trends: a guide for the international sector

The ‘Future Materials Library’ is part of the Heimtextil Trends that, for almost three decades, have been offering orientation for the sector by revealing design tendencies for the coming season. Even in the crisis, the Heimtextil Trends remain a vital part of the overall concept of the fair and provide important content for all target groups involved within the worldwide sector. Accordingly, Heimtextil aims to spotlight style-defining design developments taking place within the larger context of lifestyle trends. At the same time, the Heimtextil trend experts scan the exhibitors’ product world and identify unequivocal trends in the sector. In this connection, particular attention is paid to sustainable aspects along the entire value chain – in both the new digital library and live during the fair next January. 

On June 1-2, 2021, JEC Composites Connect, the first round-the-clock digital event of the composites industry, will host significant industry players, enabling participants to discover their latest innovations. Three competitions the JEC Composites Challenge, the JEC Composites Startup Booster, and the famous JEC Composites Innovation Award, will also put the spotlights on the most innovative solutions and products this year

Key Figures

More than 1,000 companies from all the composites value chain spanning 46 countries will participate, network, and present their latest products on their digital booths.

Exhibitor’s breakdown by industrial sector :

• Raw materials
• Intermediate products
• Equipment, tools, and ancillary products
• Distribution, agents, and representation
• Third parties, services, engineering, and R&D
• Composite’s part producers and processors
• Composite’s end-users and integrators

Highlighting excellence and innovation

JEC Composites connect will also be the place to promote the composites sector’s biggest innovative projects. Many product launches are expected to be announced over the two days of the show, evidences a solidly dynamic sector led by high-performance and environmentally friendly innovations.

Among which 65 product launches are listed in the 2021 Innovation Report: from Raw materials, Intermediates and Ancillary, R&D to Production and Equipment, including Simulation and Measurement and Services.

Competitions and awards ceremonies

The JEC Composites Challenge will give the floor to ten young researchers from around the world on June 2nd at 12pm CEST. They will have five minutes to convince a panel of judges composed of leading industrial players in the composites sector. The competition builds bridges between research and industry and is a highlight of the event.

The 2021 JEC Composites Startup Booster has a line-up of 20 finalists who will pitch during two live sessions on June 1st from 10:30 am to 11:30 am and from 5 pm to 6 pm CEST. The 2021 JEC Composites Innovation Awards will celebrate the most innovative composites projects and fruitful collaborations between different value chain players in 2021.

The dates are set: IFFT/Interior Lifestyle Living is welcoming exhibitor registration for its 2021 edition, to be held from 18 – 20 October 2021 in the South Halls of Tokyo Big Sight. The dedicated fair for interior design is once again set to attract not only retail buyers but also visitors from design and architecture offices, commercial facilities, and other contract businesses. The 2019 edition welcomed 352 exhibitors from 14 countries and regions as well as 16,016 visitors from 34 countries and regions, receiving much positive feedback for its increased focus on contract business.
 
IFFT/Interior Lifestyle Living 2019
Returning after a hiatus in 2020 due to the COVID-19 pandemic, IFFT/Interior Lifestyle Living will once again create opportunities for exhibitors to meet new clients and expand their businesses. Messe Frankfurt Japan Ltd is working to put all of the appropriate safety and hygiene measures in place to protect participants during the fair period, and prevent the spread of COVID-19.
 
New ETHICAL zone added to satisfy consumer demand
A newly introduced ETHICAL zone will help industry players explore the themes of sustainability and ecology, which are continuing to gain traction in the interior design market. The zone focuses on environmental protection, up-cycling, fair trade, products that support people with disabilities, organic products, local production for local consumption, and more. Furniture production from recycled forest materials will also be a focus of the zone, which will be promoted in the run up to the fair through sector-specific media channels. This will include dedicated promotional activities targeting ethically driven retailers and restaurants.
 
A variety of booth sizes to accommodate exhibitors’ needs
In response to requests from exhibitors who showcase smaller items, a new booth size has been added for 2021. Measuring 6.3 sqm (width 3m x depth 2.1m), the new booth option is one size smaller than the existing 9 sqm booth, adding more choice for exhibitors
 
Dedicated lifestyle themed zones
Proving popular amongst trade buyers during previous editions, ‘CREATIVE RESOURCE’ is a zone devoted to innovative interior materials, as well as parts and services for interior design and home remodelling. Products featured at the zone include wallpaper, floor coverings, paints and related materials. First introduced in 2012, the zone has grown in stature as the destination for the likes of manufacturers, architects, designers and developers to find inspiration.
 
The fair’s zoning encompasses a variety of different product categories and themes. This not only simplifies the sourcing process for trade buyers, but it also maximises business exposure for exhibitors. Day-to-day lifestyle products – both stylish and functional – will be displayed in the ‘HOME’, ‘ACCENT’ and ‘EVERYDAY’ zones with a focus on living spaces, accessories and household items respectively.
 
Moreover, catering to the world of convenience and home cuisine, an array of pragmatically-designed packaged food will be presented at 'FOODIST', while innovative dining items will be gathered at the ‘KITCHEN LIFE’ zone.
 
Highlighting high quality local craftsmanship, designs from Japanese artisanal artists with a modern touch will be located in the ‘JAPAN STYLE’ zone. The latest designs from highly acclaimed international brands will be displayed too, in the ‘MOVEMENT’ area, while work from up-and-coming young designers will appear at the ‘TALENTS’ and ‘NEXT’ zones.
 
About IFFT/Interior Lifestyle Living
IFFT/Interior Lifestyle Living is held annually in fall and is the sister fair of Interior Lifestyle Tokyo held in spring, which is based on Ambiente, Messe Frankfurt’s largest and most important international consumer goods fair, and Heimtextil, the biggest international home and contract textiles fair. With the synergetic effects of these leading global trade fairs in the high-end interior market, and with Messe Frankfurt’s global network, IFFT/Interior Lifestyle Living is a key platform for professionals, buyers, architects and those engaged in domestic and international contract business.

From 25 – 27 August, 2021, Intertextile Shanghai Home Textiles – Autumn Edition will join forces with Intertextile Shanghai Apparel Fabrics – Autumn Edition, Yarn Expo Autumn, PH Value and CHIC to showcase the latest products and services within the entire textile sector. Collectively, the fairs are set to offer valuable synergistic effects for the home décor, apparel, yarn and fibre industries.

Despite the disruption caused by the pandemic, the Autumn Edition of Intertextile Shanghai Home Textiles 2020 was able to go ahead as scheduled to support the industry’s recovery. The three-day show welcomed a total of 26,673 trade buyers from 43 countries & regions, as well as 643 exhibitors from 11 countries & regions. What’s more, the show’s virtual events drew 558,179 attendees from across the world.

“We are delighted that Intertextile 2020 was able to run as planned and received positive feedback from participants. It is a confirmation of our leading position in the Asian industry, and our unwavering commitment to providing the best trade platform for our exhibitors and visitors that reflects market demands,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. “As we continue to navigate through these challenging times, we look forward to developing more creative and flexible solutions to adapt to the ever-changing business environment. The 2021 edition will continue with the hybrid format that combines both physical and virtual events, in order to facilitate contacts between suppliers and buyers worldwide, and open up new opportunities in the post-pandemic era.”
 
“Additionally, we decided to hold Intertextile Shanghai Home Textiles concurrently with Intertextile Shanghai Apparel Fabrics and Yarn Expo next year. Holding these three events at the same time and place will generate exciting synergistic effects, as well as provide a comprehensive sourcing platform for participants. And, of course, the show will present a series of high-quality fringe events for fairgoers to gain the latest market trends and insights,” Ms Wen added.

Discover a new season of inspiration at Intertextile
At the upcoming fair, exhibitors will fill four halls at the National Exhibition and Convention Center (Shanghai), occupying an area of 100,000 sqm. To offer a more efficient and convenient sourcing experience for buyers, the fair will once again feature an array of product zones and country & region pavilions including:

• Country & region pavilions: presented by Belgium, India, Pakistan, Taiwan and Turkey.
• Carpet zone: featuring renowned domestic and international providers of carpets and floor coverings.
• Editor zone: offering high-quality upholstery fabrics from prominent European manufacturers.
• Finished product zone: international suppliers will showcase their latest finished goods for a variety of applications.
• Textile design zone: leading design studios will exhibit their creative ideas and products for all areas of the interior markets.
• Textile technology zone: presenting cutting-edge textile technologies which can achieve flexibility, efficiency and sustainability.
• Contract business: leading suppliers will offer a vast portfolio of functional fabrics catering to different interior settings such as hotels, restaurants and public spaces.

• Lakmé Fashion Week 2020
• Bemberg™ fibers empower “Tattva”
• Hemang Agrawal's new craft-tech collection

Smart tech fibers, contemporary style and heritage. Past, present and future are intertwined in the new ‘Tattva’ collection by famous Indian designer Hemang Agrawal who has teamed up with Bemberg™ by Asahi Kasei, the Japanese yarn manufacturer leading in both high-performative innovation and sustainability. The collection comprises textiles entirely conceived and created by the designer. A new chapter for Bemberg™ glamorous uniqueness for high-end fashion, first Japanese reality that participated at Lakmé Fashion Week 2020, the biggest fashion event in India.

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fibers add responsible values to the collection, matching perfectly the vision and the ethic of Hemang Agrawal, a designer with more than one eye on sustainability, innovation and deep knowledge and respect for traditional Indian crafts and culture.

Tattva debuted at the Lakmé Fashion Week 2020 and comprises 40 exquisite pieces for men and women, all inspired by the 12 Tattva – the natural elements bringing harmony in the universe, according to the Indian scriptures and tradition. Motifs representing these elements, including quirky versions of moon-phases, tigers, human mind & DaVinci’s Vitruvian man were woven into the glittering fabrics. The collection was crafted harnessing the skills of Indian handlooms artisans in the designer’s hometown Benares (Varanasi).

Tattva featured Bemberg™ brocades as the predominant textile, along with plain Bemberg™ fabrics and a few blends. The result is a magnificent touch, fabrics are distinctively smooth like silk, second skin-like, shining, and bright. On top of that, Bemberg™ yarns add a new dimension in terms of sustainability and comfort by boosting antistatic and breathable performances, amazing precious touch while being also biodegradable and compostable.

“We are so happy that we participated in LFW and collaborated with Hemang Agrawal.” Says Mr. Hideto Tanimoto, General Manager, Bemberg™ Sales and Marketing Department. “The collection has come out really wonderful and has brought out the properties of Bemberg yarn such as noble sheen, smooth and soft touch, bright colour, supple drape amazingly. I strongly believe that the collection made significant impact on the sustainable fashion scene in India. We are expecting that the collection will be successful commercially and will help the local craftsman from Varanasi.”

The collection blends crafts and technology, Indian tradition and Japanese innovation, sustainability and high-end style. Designer Hemang Agrawal says, “The dexterity which the weavers in Benares have acquired, finds few parallels in the world. Although predominantly a silk-weaving centre, many master-weavers in the city are highly skilful in handling different yarn types. Japan, on the other hand, is well-known for its advanced technologies as well as its approach towards environment and sustainability as a country. Both these facts are well-reflected in the Bemberg™ Yarn”

“During our R&D, we found that the yarn, which is available in various counts and deniers is highly adaptable. The lustre, hand-feel, strength and colour depth are very well-suited for premium textiles, which come out of our looms. For the collection ‘Tattva,’ our endeavour has been to merge the skill-set of Benares weavers with qualities of the Bemberg™ yarn, to create textiles and apparel, which transcend the boundaries of what is termed as traditional Benarasi."

With the Tattva collection Hemang Agrawal and Bemberg™ by Asahi Kasei show a new way of making fashion: merging craft & tech, cutting-edge materials and deeply rooted traditions. A stunning collection marking the rise of craft-tech, a trend going beyond the dichotomy of ancient and new, injecting the human-based into the high-tech and a futuristic imprint into heritage. Like the 12 Tattva, a new harmony takes shape, intertwined into exquisitely stylish garments.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability” said Alice Tonello, R&D and Marketing Director of Tonello. “The research for technologies and solutions have always been part of our DNA, is a daily commitment to the environment, the market, our people and all human beings with their needs.  Based on this vision, two revolutionary patent-pending process, are born, Wake and OBleach, that allow to create incredible and totally responsible effects on garments” continued Alice Tonello.

This is how The Laundry (R)Evolution was born: a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Metro is used, a software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.

In terms of effects, the latest results of the Laundry (R)evolution are OBleach and Wake.

OBleach is the new Tonello patent-pending process which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach.

Wake is the first totally natural dyeing system. In fact, it uses only plants and vegetable waste, organic items like flowers, berries and roots left to dry and infuse, without harmful chemicals additives.

Tonello will be live during DenimsandJeans Virtual Show on October 14th and 15th.

Asia’s leading trade platform for the home and contract textile industry, Intertextile Shanghai Home Textiles, is ready to welcome over 600 exhibitors to China’s commercial hub from 24 – 26 August. As China’s economy continues its recovery, the upcoming fair will serve as a key platform for the industry to reconnect and prepare for the seasons ahead. Taking consideration of current international travel restrictions, Intertextile has launched a brand new online business matching platform, enabling participation for those who cannot travel to Shanghai.

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd commented: “2020 has been a difficult and unpredictable year for every business and industry across the world, so we are pleased to be providing a platform for the home textile industry to connect and recover from the coronavirus pandemic. Intertextile Shanghai Home Textiles is the first physical trade event for the sector held by Messe Frankfurt since January, so we hope that the fair assists the sector to join forces and overcome this challenging year together.”

Ms Wen continued: “Our first priority is to create a clean and hygienic space for all participants to source and network. To achieve this goal, the fair will implement extra health care and hygiene precautions onsite. On the other hand, we are aware that a number of travel restrictions are still in place across the world. With this in mind, Intertextile will offer a series of online services for those who are unable to travel to Shanghai, allowing the fair to reach as wide an audience as possible.”

2020 fair highlights

To provide buyers with greater efficiency, the fair, which covers four halls, will be divided clearly by product categories: Household Hall (hall 3), International Brands / Upholstery Hall (hall 4.1), Brand Fabrics Hall (hall 5.1) and Sofa Fabrics Hall (hall 6.1).

In addition, the Contract Business 360° concept will return this year, with over 40 premier upholstery exhibitors presenting their latest textile products and furnishing solutions for contract use. Exhibitors include Guangzhou Yuanzhicheng Home Textile, Haining Julai Textile, JAB, Morgan Shanghai, Symphony Mills, Suzhou Roufang, Ter Molst International, Zhejiang Hexin and Zhejiang Maya Fabric. Furthermore, top brands such as Agmamito from Poland and Wollsdorf Leather from Austria will be exhibiting for the first time at Intertextile.

Online business matching platform offers new sourcing landscape

Although face-to-face interaction is irreplaceable, a virtual complement has become more important as a result of the worldwide pandemic. To support the industry during these unprecedented times, Intertextile has launched a brand new online business matching platform. With this free service, participants are able to source and network at their fingertips. The virtual platform will offer many new features including:

• Easy sourcing: exhibitors are categorised by product groups including Sofa / Decorative Fabrics, Curtains and Accessories, Bedding and Finished products, Shading and Accessories, and Editors
• Live-streamed product presentations of exhibitors
• Smart recommendations: pre-selected exhibitor lists will be provided to buyers based on their personal preferences and interests
• Convenience: participants are able to use the service through computers or portable devices without the need to download any software

High quality fringe programme covers comprehensive topics
 
The fair’s event programme will once again provide the industry with the latest trends and insights in four topics: Design Inspiration, Business O2O, Textile & Technology and Industry Empowerment. One of the highlights will be the 2021 Intertextile Trend Forum, led by Shen Lei, the Chinese representative of the Intertextile International Lifestyle Trend Committee. The forum will bring together five prominent Chinese designers including Ben Chen, Ben Wu, Meng Ye, Paul Pang and Xie Ke, who will delve into the theme of 2021 Intertextile Trends–“BOUND”, as well as the Chinese market conditions. The event will be held on day 1 of the fair, from 14:00 – 17:00 in hall 5.1 booth C18, and streamed live online.

Another not-to-be-missed event is the Ride the Storm – Home Textile Digital Printing Forum, which will include an array of educating seminars that cover the latest digital textile printing trends and technologies. The forum will be held on day 2 of the fair, from 13:20 – 17:20 in hall 3, booth M12.

Furthermore, joining forces with Tmall Global, the largest cross border B2C online retail platform in China, the fair will host a series of seminars delivering the solutions and strategies for industry digitalisation during the afternoon of day 1. In addition, the well-received Furniture & Home Textile Direct Negotiation Event will return to provide an excellent opportunity for furniture companies and fabric brands to collaborate.

Additional health care and hygiene precautions will be in place

As trade fair co-organisers, Messe Frankfurt’s number one priority always remains the health and safety of fairgoers. To maintain a clean and hygienic environment for visitors and exhibitors to meet in, extra measures will be in practice at the fair. These include: real-name registration, onsite temperature checks, frequent sterilisation of public areas and distancing measures for forum / seminar audiences, amongst others.

Sustainable solutions that pack a punch  

With over 6,500 visitors and more than 2,000 participants at a total of 720 minutes of live presentation sessions and with many potential new customers in the live info chat, the virtual interpack conference organised by Sappi was a resounding success. Sappi presented its latest developments, future prospects and current range of packaging and speciality papers at the event. In addition to further networking opportunities, the visitors took full advantage of the chance to get in contact with the Sales team.

• For the packaging of the future: sustainable, high-quality paper
• Second-generation barrier papers ensure optimal protection of goods as food packaging
• Providing what the world wants: fully recyclable packaging

Based on the motto ‘Pro Planet: Paper Packaging – welcome to the new pack-age’, the market leader in functional paper packaging presented numerous opportunities at its virtual interpack 2020 conference for its customers to package their food or non-food products in sustainable, premium packaging. In doing so, the company is contributing to the UN’s sustainability objectives. With the Sappi Guard range, Sappi presented barrier papers that render additional special coatings and laminations redundant and can be recycled in the paper stream. Featuring integrated barriers, they ensure that the product quality of foods and other goods is preserved. The second generation of barrier papers, now even more environmentally friendly, was also introduced at the virtual event. Another area of focus of the virtual interpack event was sealable papers, suitable for a wide range of packaging applications in the food and non-food sectors.

Of course, the concept of sustainability was also a key issue at the conference. As a home-compostable paper, Algro Nature meets the current demand for fully recyclable packaging. Sappi thus remains true to its goal of presenting its customers with more and more environmentally friendly solutions for the benefit of people and the environment.

‘We were overwhelmed by the success of our first virtual interpack conference, but we look forward to having direct contact again in spring 2021 in Düsseldorf,’ says Thomas Kratochwill, Vice President Sales & Marketing Packaging and Speciality Papers at Sappi Europe, with regard to the delayed interpack conference.