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17.02.2022

ROICA™ welcomes 2022 with a brand new wardrobe

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements. On the one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large. On the other hand, a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions and design to all contemporary consumers. For example, in terms of fabric producers ROICA™ has been working alongside industry leaders such as Brugnoli, Candiani Denim, CIFRA, Dresdner Spitzen, Eusebio, Iluna Group, Innova Fabrics, Inter Jersey Milano, Lauma Fabrics, L/E Textile, Maglificio Ripa, M.I.T.I., Penn Italia - Penn Textile Solutions GmbH, Piave Maitex, Sitip S.p.A., Sofileta, Taubert Textil, Tessitura Colombo, TINTEX Textiles, TVB Textil-Vertrieb-Beratungs.

See attached document to read more about the current wardrobe stories.

Source:

ROICA™ by Asahi Kasei / GB Network

08.11.2021

ROICA™ by Asahi Kasei turns 50 and showed latest smart stretch fabric range at MarediModa

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors - ROICA ™ partners such as Eusebio, Iluna Group, Interjersey Milano, Maglificio Ripa, Penn Textile Solutions GmbH, Piave Maitex and Sofileta shared their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, were on stage.

(c) PIAVE MAITEX
21.06.2019

PIAVE MAITEX presents “Again” line

Recognized as a preferred partner for the global textile industry, PIAVE MAITEX brings on the successful path of responsible innovation and present, at Interfilière Paris, a unique line under the name of “AGAIN”.

PIAVE MAITEX, since the very beginning in 1908 up to the challenge of modern-day innovation, combined the tradition in the field of elastic fabrics which today represents the heritage ofthe italiantextile culture to innovation.

Recognized as a preferred partner for the global textile industry, PIAVE MAITEX brings on the successful path of responsible innovation and present, at Interfilière Paris, a unique line under the name of “AGAIN”.

PIAVE MAITEX, since the very beginning in 1908 up to the challenge of modern-day innovation, combined the tradition in the field of elastic fabrics which today represents the heritage ofthe italiantextile culture to innovation.

More information:
PIAVE MAITEX
Source:

GB Network Marketing & Communication