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19.12.2023

New sustainability label Autoneum Blue

With its new sustainability label Autoneum Blue, Autoneum combines the use of recycled materials with protecting the oceans and social responsibility. Autoneum Blue is a continuation of the LABEL blue by Borgers®, which was originally launched by Borgers Automotive. Following the acquisition of the German automotive supplier in April 2023, Autoneum has now fully integrated the label into its sustainable product portfolio.

With its new sustainability label Autoneum Blue, Autoneum combines the use of recycled materials with protecting the oceans and social responsibility. Autoneum Blue is a continuation of the LABEL blue by Borgers®, which was originally launched by Borgers Automotive. Following the acquisition of the German automotive supplier in April 2023, Autoneum has now fully integrated the label into its sustainable product portfolio.

Marine pollution has reached alarming levels in recent decades, with plastic contamination posing one of the most harmful threats to the health of the world’s largest ecosystem. In light of ever-stricter legal requirements for the environmental performance of vehicles, especially regarding the recycled content of components and their end-of-life recyclability, the reduction and recycling of plastics is also one of the key challenges for the automotive industry. Autoneum Pure, the Company’s sustainability label for technologies with an excellent sustainability performance throughout the product life cycle, is already successfully helping customers to tackle these challenges. With Autoneum Blue, Autoneum is now expanding its sustainable product portfolio with a label for components that combine the use of recycled material with protecting the oceans and social responsibility.

In order to qualify for the Autoneum Blue label, components must be based on materials that consist of at least 30% recycled PET that was collected from coastal areas within a 50-kilometer range of the water. These credentials mean the products make an important contribution to preventing plastic pollution in the oceans. In addition, the process of collecting the PET bottles must be socially respon-sible and comply with human rights, and traceable procurement of the bottle flakes must be guaran-teed. Autoneum Blue thus complements the Company’s strategic target to continuously reduce water consumption in all areas of its operations with an additional focus on preventing plastic pollution of the oceans.

Autoneum currently offers selected wheelhouse outer liners, needlepunch carpets and trunk side trim under the Blue label. In principle, however, the label could be extended to any product based on Autoneum technologies that feature recycled polyester fibers. As an addition to Autoneum’s existing fully recyclable monomaterial polyester constructions, which are characterized by waste-free production and have a significantly lower carbon footprint compared to products made from virgin fibers, Autoneum Blue presents another example of the Company’s ongoing efforts and continuous strides towards a sustainable circular economy.

Source:

Autoneum Management AG

(c) adidas AG
09.05.2022

adidas and Parley’s initiative "Run for the Oceans" returns for its fifth year

  • adidas x Parley’s global impact initiative, Run for the Oceans, returns for its fifth year, uniting sporting communities across the planet
  • More activities than ever will be eligible for Run for the Oceans, with the introduction of tennis, wheelchair movement, football and more
  • People across the world can take part by signing-up to the challenge from today and logging activity between May 23 – June 8

As we approach World Oceans Day on June 8, adidas and its longstanding partner Parley for the Oceans are once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022.

  • adidas x Parley’s global impact initiative, Run for the Oceans, returns for its fifth year, uniting sporting communities across the planet
  • More activities than ever will be eligible for Run for the Oceans, with the introduction of tennis, wheelchair movement, football and more
  • People across the world can take part by signing-up to the challenge from today and logging activity between May 23 – June 8

As we approach World Oceans Day on June 8, adidas and its longstanding partner Parley for the Oceans are once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022.

For the first time, new activities have been introduced to the challenge, making this the most inclusive Run for the Oceans yet. People from all parts of the global sporting community are invited to hit the streets, the tennis court and the football field, and unite to help protect the oceans from plastic waste. For every 10 minutes of running from select activities, such as running, tennis or football*, recorded by participants via the adidas Runtastic app, Joyrun, Codoon, Yeudongquan or Strava, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (up to a maximum of 250,000kg).

Launching between May 23 – June 8, the event returns for its fifth year, with the ambition of mobilising a generation to help end plastic waste. Research shows that the world is at a tipping point, with it predicted that oceans will contain more plastic than fish by 2050.

Since the beginning of the partnership in 2015, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic and close to 18 million pairs in 2021 alone - this includes plastic waste intercepted from beaches and coastal communities, preventing it from polluting the oceans.

For 2022, adidas x Parley have announced the launch of Adizero X Parley and Ultraboost 22 X Parley . With a carbon footprint of just 3.5kg per pair, the Adizero X Parley is the first time adidas and Parley have combined to launch a lower footprint concept, a milestone for the partnership delivered through innovation and with no compromise on shoe performance.  

From raw material interception, processing, packaging, all the way to the end of product life, adidas calculate and communicate its carbon footprint, conforming to an internationally recognized standard: ISO 14067. The footprint results made available provide full transparency on the complete lifecycle of the product.

Source:

adidas AG