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11.07.2022

ROICA™ partners at Milano Unica with their stretch-infused fabrics

ROICA™, Asahi Kasei's premium stretch fiber manufacturer, strengthens its presence in the high fashion segment thanks to its established network of partners, who will present their latest innovations - activated by ROICA™ - at the upcoming edition of Milano Unica, taking place at Rho Fiera Milano from 12th to 14th July 2022.

Going more in depth in the offers of ROICA™ partners for this season of Milano Unica, they are:

ROICA™, Asahi Kasei's premium stretch fiber manufacturer, strengthens its presence in the high fashion segment thanks to its established network of partners, who will present their latest innovations - activated by ROICA™ - at the upcoming edition of Milano Unica, taking place at Rho Fiera Milano from 12th to 14th July 2022.

Going more in depth in the offers of ROICA™ partners for this season of Milano Unica, they are:

  • Cifra, which presents its innovative garments for men and women, combining fashion and function. Base layers, tops, leggings and jumpsuits are made with natural yarns, or recycled pre- and post-consumer yarns in combination with ROICA™ EF, the sustainable recycled stretch yarn able to complete proposals that offer design, performance and responsibility. The design of the garments, created in Cifra's design office, offers a perfect shape with body mapping technology that creates dedicated ventilation zones, for a feeling of comfort and freshness as well as an innovative aesthetic impact.
  • Iluna Group, whose journey into the new dimension of responsibility continues with developments in GRS (Global Recycled Standard) certified recycled yarns aimed at unprecedented effects in looks, performance and hands. Brand new for this edition of Première Vision is the inclusion of GOTS-certified organic cotton in GRS-certified galloons and allover lace containing ROICA™ EF, so as to meet market demands for natural comfort in the underwear sphere.
  • Maglificio Ripa, which presents the Splash collection for summer 2024, developed in two major themes, united by the same focus on sustainability that results in the use of recycled pre- and post-consumer polyamide and polyester yarns including ROICA™ EF for the sustainable recycled stretch fiber. The first theme encompasses printed, 3D jacquard fabrics, ennobled by innovative processes that move the bottoms for an organic and sometimes irreverent final look. The second theme embodies a cocoon spirit, enveloping like a caress, soft as a hug.
  • Penn Textile Solutions/Penn Italia, whose highlights of the new collection are on one side fabrics developed with the use of Neride eco yarns by Nurel with ROICA™ V550, characterized by restraining lace effect, soft touch and breathable, in combination with tulle as a sustainable basic, and on the other side charmeuses with soft hand, raw cut in combination with a band fabric from the dreamshape family with reinforced gripping edge, made again in Neride eco yarns by Nurel with ROICA™ V550
  • Piave Maitex, whose orientation is, as always, to present new products with the right  balance between technological innovation and aesthetic look, between fashion and comfort, proposals that include sustainable fabrics made in recycled polyester,  polyamide and the sustainable recycled stretch fiber ROICA™ EF, three-dimensional and optical, perforated, plush effects, made by prioritizing technical functionalities such as waterproofness, breathability, transfer and moisture management, opacity and anti-UV as well as anti-abrasion.
  • Sitip, which is one of the premium partners, together with ROICA™, for the creation of the first Scott Racing Team’s responsible biking uniform. This year, the evolution of research and development has also led to the creation of new responsible shorts, made with NATIVE-THUNDERBIKE POWER fabric by Sitip in recycled polyamide and ROICA™ EF yarn by Asahi Kasei. A fabric designed for high-performance sports, particularly suitable for making cycling pants for its maximum coverage and UV protection - thanks to ECLIPSE Sun Protection technology - breathability, comfort and fit. Also the shirt has been produced with Sitip recycled fabrics - NATIVE-BICIMANIA and NATIVE-PIRATA - made with Asahi Kasei's ROICA™ EF sustainable, stretch and certified recycled yarns.
17.02.2022

ROICA™ welcomes 2022 with a brand new wardrobe

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements. On the one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large. On the other hand, a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions and design to all contemporary consumers. For example, in terms of fabric producers ROICA™ has been working alongside industry leaders such as Brugnoli, Candiani Denim, CIFRA, Dresdner Spitzen, Eusebio, Iluna Group, Innova Fabrics, Inter Jersey Milano, Lauma Fabrics, L/E Textile, Maglificio Ripa, M.I.T.I., Penn Italia - Penn Textile Solutions GmbH, Piave Maitex, Sitip S.p.A., Sofileta, Taubert Textil, Tessitura Colombo, TINTEX Textiles, TVB Textil-Vertrieb-Beratungs.

See attached document to read more about the current wardrobe stories.

Source:

ROICA™ by Asahi Kasei / GB Network

08.11.2021

ROICA™ by Asahi Kasei turns 50 and showed latest smart stretch fabric range at MarediModa

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors - ROICA ™ partners such as Eusebio, Iluna Group, Interjersey Milano, Maglificio Ripa, Penn Textile Solutions GmbH, Piave Maitex and Sofileta shared their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, were on stage.

Interfilière 2020: ROICA™ partners introduce sustainable innovations (c) ROICA
Interfilière 2020: ROICA™ partners introduce sustainable innovations
07.01.2020

Interfilière 2020: ROICA™ partners introduce sustainable innovations

“Being a pioneer in sustainability gave us the advantage to be the first to reach the end consumer’s wardrobe.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany. “In Paris, through partners innovations, we will present some of our ultimate achievements in terms of responsible innovation.”

ROICA™ partners using ROICA Eco-Smart™ family in Paris show are:

  • Dresdner (DE) (booth D30)
  • Feinjersey (AU) (booth C11)
  • Iluna Group S.p.A. (IT) (booth D43)
  • Innova Fabrics S.R.L. (IT) (booth B08)
  • Lauma Fabrics (LV) (booth A15)
  • Maglificio Alto Milanese (IT) (booth A11)
  • Maglificio Ripa (IT) (booth C8)
  • Piave Maitex S.R.L. (IT) (booth C14)
  • TAUBERT Textil GMBH (DE) (booth B11)
  • Tessitura Colombo Antonio S.R.L. (IT) (booth A43)
  • MG2 CREATION (FR) (booth A17)
  • TVB (DE) (booth B11)

 

“Being a pioneer in sustainability gave us the advantage to be the first to reach the end consumer’s wardrobe.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany. “In Paris, through partners innovations, we will present some of our ultimate achievements in terms of responsible innovation.”

ROICA™ partners using ROICA Eco-Smart™ family in Paris show are:

  • Dresdner (DE) (booth D30)
  • Feinjersey (AU) (booth C11)
  • Iluna Group S.p.A. (IT) (booth D43)
  • Innova Fabrics S.R.L. (IT) (booth B08)
  • Lauma Fabrics (LV) (booth A15)
  • Maglificio Alto Milanese (IT) (booth A11)
  • Maglificio Ripa (IT) (booth C8)
  • Piave Maitex S.R.L. (IT) (booth C14)
  • TAUBERT Textil GMBH (DE) (booth B11)
  • Tessitura Colombo Antonio S.R.L. (IT) (booth A43)
  • MG2 CREATION (FR) (booth A17)
  • TVB (DE) (booth B11)

 

More information:
ROICA™ INTERFILIERE Paris
Source:

GB Network

12.11.2019

ROICA™ partners infuse eco-smart technology into high performance functional stretch fabrics

ROICA™ smart innovations are The Sustainable fil rouge at Performance Days, the influential fair for innovations, trends, safety & durability and sourcing of fabrics and accessories in functional sportswear & athleisure. Leading fabrics manufacturers and nearly all the well-known sportswear and active clothing brands have chosen the company’s premium stretch fibers of the ROICA Eco-Smart™ family to create their ultimate collections combining comfort, movement and responsibility.

“We are excited to see such a brilliant response from both manufacturers and brands which have decided to use our premium stretch sustainable fibers. We are excited because it really shows that sustainability is not only a marketing hype, but more and more literally interwoven into garments.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany.

The company’s partners empowering their ultimate collections with ROICA™ are CIFRA S.p.A. (IT), Maglificio Ripa S.p.A. (IT), M.I.T.I. S.p.A. (IT), Payen group ESF (FR), Piave Maitex S.r.l. (IT), SITIP S.p.A. (IT), Sofileta S.A.S (FR), Sportswear Argentona S.A. (ES), TINTEX Textiles S.A. (PT) and TVB GmbH (DE).

ROICA™ smart innovations are The Sustainable fil rouge at Performance Days, the influential fair for innovations, trends, safety & durability and sourcing of fabrics and accessories in functional sportswear & athleisure. Leading fabrics manufacturers and nearly all the well-known sportswear and active clothing brands have chosen the company’s premium stretch fibers of the ROICA Eco-Smart™ family to create their ultimate collections combining comfort, movement and responsibility.

“We are excited to see such a brilliant response from both manufacturers and brands which have decided to use our premium stretch sustainable fibers. We are excited because it really shows that sustainability is not only a marketing hype, but more and more literally interwoven into garments.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany.

The company’s partners empowering their ultimate collections with ROICA™ are CIFRA S.p.A. (IT), Maglificio Ripa S.p.A. (IT), M.I.T.I. S.p.A. (IT), Payen group ESF (FR), Piave Maitex S.r.l. (IT), SITIP S.p.A. (IT), Sofileta S.A.S (FR), Sportswear Argentona S.A. (ES), TINTEX Textiles S.A. (PT) and TVB GmbH (DE).

More information:
ROICA™ Performance Days
Source:

GB Network Marketing & Communication

"AGAIN" by PIAVE MAITEX with ROICA™ EF © ROICA™
"AGAIN" by PIAVE MAITEX with ROICA™ EF
30.10.2019

Performance Days: ROICA™ partners infuse eco-smart technology into high performance functional stretch fabrics

  • Performance Days: November 13th-14th 2019, Munich, Germany

Munich – ROICA™ smart innovations are The Sustainable fil rouge at Performance Days, the influential fair for innovations, trends, safety & durability and sourcing of fabrics and accessories in functional sportswear & athleisure. Leading fabrics manufacturers and nearly all the well-known sportswear and active clothing brands have chosen the company’s premium stretch fibers of the ROICA Eco-Smart™ family to create their ultimate collections combining comfort, movement and responsibility.

“We are excited to see such a brilliant response from both manufacturers and brands which have decided to use our premium stretch sustainable fibers. We are excited because it really shows that sustainability is not only a marketing hype, but more and more literally interwoven into garments.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany.  

  • Performance Days: November 13th-14th 2019, Munich, Germany

Munich – ROICA™ smart innovations are The Sustainable fil rouge at Performance Days, the influential fair for innovations, trends, safety & durability and sourcing of fabrics and accessories in functional sportswear & athleisure. Leading fabrics manufacturers and nearly all the well-known sportswear and active clothing brands have chosen the company’s premium stretch fibers of the ROICA Eco-Smart™ family to create their ultimate collections combining comfort, movement and responsibility.

“We are excited to see such a brilliant response from both manufacturers and brands which have decided to use our premium stretch sustainable fibers. We are excited because it really shows that sustainability is not only a marketing hype, but more and more literally interwoven into garments.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany.  

The company’s partners empowering their ultimate collections with ROICA™ are CIFRA S.p.A. (IT), Maglificio Ripa S.p.A. (IT), M.I.T.I. S.p.A. (IT), Payen group ESF (FR), Piave Maitex S.r.l. (IT), SITIP S.p.A. (IT), Sofileta S.A.S (FR), Sportswear Argentona S.A. (ES), TINTEX Textiles S.A. (PT) and TVB GmbH (DE).

ROICA Eco-SmartTM Family

  • “The certified and hyper-performing family features two responsibly made yarns with outstanding stretch performances that give free rein to designers’ creativity and provides the highest stretch ability while complying to the most-cutting edge sustainable standards.” adds Shinohe.
  • The GRS - Global Recycled Standard - certified ROICA™ EF is made with 58% of pre-consumer recycled content. GRS guarantees its sustainable mission with a certification by the influential Textile Exchange*, one of the most known and recognized global standards in the market.
  • The ROICA™ V550 proudly breaks down without releasing harmful substance under the testing environment according to Hohenstein Environmental Compatibility certification. Made and engineered by Asahi Kasei R&D team, and produced in ROICA™ German plant only, the yarn offers additional and relevant circular economy advantages linked to material health as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end of life cycle
Source:

GB Network Marketing & Communication

(c) PIAVE MAITEX
16.10.2019

PIAVEMAITEX presents unique performances with “AGAIN” line

PIAVE MAITEX, recognized as a preferred partner for the global textile industry, brings on the successful path of responsible and smart innovation and presents its unique line “AGAIN”, during the MarediModa fair in Cannes.

During the Functional Fabric Fair, the trade-exclusive event where the latest trends in fabric development for the functional textile industry are showcased, PIAVE MAITEX presents AGAIN a smart and technically advanced line, that balances performances, functionality and sustainable features, formed of highly performing jerseys. Two premium Global Recycled Standard (GRS) certified sustainable ingredients have been involved in the production of AGAIN: the premium stretch fiber ROICA™ EF – part of ROICA Eco-Smart™ Family – constructed out with more than 50% pre-consumer recycled content and perPETual high quality sustainable polyester born from a cost-effective process that reverses engineer consumer waste PET bottles.

PIAVE MAITEX, recognized as a preferred partner for the global textile industry, brings on the successful path of responsible and smart innovation and presents its unique line “AGAIN”, during the MarediModa fair in Cannes.

During the Functional Fabric Fair, the trade-exclusive event where the latest trends in fabric development for the functional textile industry are showcased, PIAVE MAITEX presents AGAIN a smart and technically advanced line, that balances performances, functionality and sustainable features, formed of highly performing jerseys. Two premium Global Recycled Standard (GRS) certified sustainable ingredients have been involved in the production of AGAIN: the premium stretch fiber ROICA™ EF – part of ROICA Eco-Smart™ Family – constructed out with more than 50% pre-consumer recycled content and perPETual high quality sustainable polyester born from a cost-effective process that reverses engineer consumer waste PET bottles.

In addition to the two key high-tech, responsible and GRS certified raw materials, the Italian manufacturer will present a new development characterized by sustainable water-saving printing, with the possibility to be color-customized. Moreover PIAVE MAITEX will showcase the unique and innovative combination of two AGAIN articles to obtain an entirely sustainable bonded fabric with the possibility of personalized colour combinations. The range of functional fabrics, dyeable and transfer printable, perfectly combines creativity, innovation, real performance and sustainability all at once offering unparalleled comfort, performance, and tenacity.

More information:
PIAVE MAITEX
Source:

GB Network

ROICA™ Infuses Eco-Smart Technology into High Performance Stretch at EUROBIKE © GB Network Marketing & Communication
04.09.2019

ROICA™ Infuses Eco-Smart Technology into High Performance Stretch at EUROBIKE

  • Committed To Making a Better World

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks.

Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity by experiencing their advanced responsible developments made with the ROICA Eco-SmartTM Family.

The ROICA Eco-Smart™ family offers two responsible made yarns with outstanding stretch performances that give free rein to designers’ creativity and guarantees the highest quality while complying to the most-cutting edge sustainable standards.

  • Committed To Making a Better World

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks.

Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity by experiencing their advanced responsible developments made with the ROICA Eco-SmartTM Family.

The ROICA Eco-Smart™ family offers two responsible made yarns with outstanding stretch performances that give free rein to designers’ creativity and guarantees the highest quality while complying to the most-cutting edge sustainable standards.

  • The ROICA™ EF– GRS (Global Recycled Standard) certified - is made with 58% of pre-consumer recycled content. GRS guarantees its sustainable mission with a certification by the influential Textile Exchange*, one of the most known and recognized global players in the market.
  • The ROICA™ V550   Indeed, it proudly breaks down without releasing harmful substance under the testing environment according to Hohenstein Environmental Compatibility certification. Made and engineered by Asahi Kasei R&D team, and produced in ROICA™ German plant only, the yarn offers additional and relevant circular economy advantages linked to material health as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end of life cycle.

Witness ROICA™ partners as leaders in high-tech performance fabrics for the world of sports for riders that want to stand out. See, feel, imagine and learn why choosing ROICA™ is a winning decision. View the unbeatable collection of well-constructed fabric

  • M.I.T.I. SpA (IT), Hall/Stand No. A7-215 partner with ROICA™ since the very beginning, develops and creates from more than 85 years, innovative stretch warp knitted fabrics for high performance sports.
  • Payen – ESF (FR), Hall/Stand No. A7 / A7-219, committed to develop durable performant solutions chooses ROICA Resistance™ range of high-tech protection stretch functions.
  • Piave Maitex (IT), Hall/Stand No. A7-123 presents AGAIN, the new smart and technically advanced line able to balance performances and sustainable features, formed of highly performing jerseys. Two premium sustainable ingredients have been involved for the creation of AGAIN: Global Recycled Standard (GRS) owned by Textile Exchange - premium stretch fiber ROICA™ EF and perPETual high quality sustainable polyester born from a cost-effective process that reverses engineer consumer waste PET bottles.
  • SITIP SpA (IT), Hall/Stand No. A7-213 creates high-tech innovative sports fabrics that are made in Italy including BeHot fabric constructed with ROICA™, providing a new dimension to active performance.
  • Sportwear Argentona S.A. (ES) Hall/Stand No. A7-322 based in Spain, these leaders in high-tech tech, optimal performance sports fabrics create specialized structures for all facets of sports including high comfort, elastic and performance.
Source:

GB Network Marketing & Communication

PIAVE MAITEX (c) PIAVE MAITEX
11.07.2019

PIAVE MAITEX presents smart performance with “AGAIN” line

During the Functional Fabric Fair, the trade-exclusive event where the latest trends in fabric development for the functional textile industry are showcased, PIAVE MAITEX presents AGAIN a smart and technically advanced line, that balances performances, functionality and sustainable features, formed of highly performing jerseys. Two premium Global Recycled Standard (GRS) certified sustainable ingredients have been involved in the production of AGAIN: the premium stretch fiber ROICA™ EF – part of ROICA Eco-Smart™ Family – constructed out with more than 50% pre-consumer recycled content and perPETual high quality sustainable polyester born from a cost-effective process that reverses engineer consumer waste PET bottles.

During the Functional Fabric Fair, the trade-exclusive event where the latest trends in fabric development for the functional textile industry are showcased, PIAVE MAITEX presents AGAIN a smart and technically advanced line, that balances performances, functionality and sustainable features, formed of highly performing jerseys. Two premium Global Recycled Standard (GRS) certified sustainable ingredients have been involved in the production of AGAIN: the premium stretch fiber ROICA™ EF – part of ROICA Eco-Smart™ Family – constructed out with more than 50% pre-consumer recycled content and perPETual high quality sustainable polyester born from a cost-effective process that reverses engineer consumer waste PET bottles.

More information:
PIAVE MAITEX
Source:

GB Network marketing communication

(c) PIAVE MAITEX
21.06.2019

PIAVE MAITEX presents “Again” line

Recognized as a preferred partner for the global textile industry, PIAVE MAITEX brings on the successful path of responsible innovation and present, at Interfilière Paris, a unique line under the name of “AGAIN”.

PIAVE MAITEX, since the very beginning in 1908 up to the challenge of modern-day innovation, combined the tradition in the field of elastic fabrics which today represents the heritage ofthe italiantextile culture to innovation.

Recognized as a preferred partner for the global textile industry, PIAVE MAITEX brings on the successful path of responsible innovation and present, at Interfilière Paris, a unique line under the name of “AGAIN”.

PIAVE MAITEX, since the very beginning in 1908 up to the challenge of modern-day innovation, combined the tradition in the field of elastic fabrics which today represents the heritage ofthe italiantextile culture to innovation.

More information:
PIAVE MAITEX
Source:

GB Network Marketing & Communication

20.07.2018

ROICA™ Infused Eco-Smart Technology into High Performance Stretch at EUROBIKE

EUROBIKE, the world’s leading trade fair for the cycling industry, included ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers discovered ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ joined this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? was held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel led the way, as they shared their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

EUROBIKE, the world’s leading trade fair for the cycling industry, included ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers discovered ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ joined this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? was held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel led the way, as they shared their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

Uwe Schmidt, Asahi Kasei’s ROICA™, Managing Director introduces cycle enthusiasts, brands, retailers and manufacturers to the world’s first premium sustainable stretch yarn: ROICA™ Eco-Smart and the ROICA™ Feel Good family dedicated to well-being.
 
Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A.: M.I.T.I. Since 1931, M.I.T.I. develops and creates premium and innovative stretch warp knitted fabrics for all the high performance sports. Cycling brands recognize M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with ROICA™ Eco-Smart family for the new generation sustainable performance garments.
 
Sven Koehler, Head of production Maloja Clothing GmbH: Maloja, an outdoor specialty brand with its roots in nature and wellbeing have developed new amazing biking sets constructed of M.I.T.I. SpA fabrics using certified yarns belonging to ROICA™ Eco-Smart family.
 
Sergio Alibrandi, Executive Marketing Director Sitip S.p.A.: SITIP creates high-tech innovative sports fabrics that are made in Italy and optimize the latest technology. Committed to smart innovation, learn how they developed their ground-breaking multi-panel thermal bib tights able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric constructed with ROICA™ StretchEnergy™, the next level of well-being providing a new dimension to active performance.  The audience will learn how leading international cycling brand Santini is using BeHOT with ROICA™ on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.
 
 Witness ROICA™ partners as leaders in high-tech performance fabrics for the world of sports for riders that want to stand out. The unbeatable collection of well-constructed fabrics that revolutionize the premium stretch market at the following EUROBIKE Exhibitors:

  • M.I.T.I. SpA (IT)
  • Maglificio Ripa (IT)
  • Piave Maitex (IT)
  • SITIP SpA (IT)
  • SOFILETA (FR)
  • Sportwear Argentona S.A. (ES)
More information:
ROICA™
Source:

GB Network