Fashion For Good and Altmat to accelerate adoption of next-gen fibres
Fashion for Good announces today a strategic partnership with Altmat, a pioneering materials science company transforming agricultural waste into high-value materials, to advance its innovative Fibre Club initiative. Altag® Fibre Club is designed to fast-track the commercial adoption of next-generation fibres from agri-residue at scale, supporting the industry's transition toward circular materials.
The fashion industry faces a critical materials challenge: accounting for 91% of the industry’s total emissions and 30% of a product’s cost of goods sold (COGS), materials are pivotal to achieving climate goals and long-term competitiveness. Yet, the path to replacing conventional fibres with next-generation alternatives is riddled with systemic barriers.
For brands, integrating next-generation materials presents significant operational hurdles, from limited production capacity to premium pricing and complex sourcing logistics. Meanwhile, material innovators struggle with the capital-intensive scaling process, difficulty securing consistent offtake commitments, and navigating a fragmented manufacturing infrastructure ill-equipped for novel inputs.
These mutual challenges create a systemic deadlock: despite significant innovation in alternative materials, widespread commercial adoption remains elusive. Without structured collaboration frameworks that distribute risk and align incentives, the disconnect between promising innovations and commercial implementation continues to impede the industry's transition toward innovation.
To address the scaling challenges that have historically hindered material innovation adoption, Fashion for Good has partnered with AltMat through a collaborative framework that enables brands to pool resources and commit to minimum order quantities, thereby reducing financial risk for both innovators and manufacturers. The Altag® Fibre Club brings together a consortium of forward-thinking value supply chain partners — including Adalberto, Alok, Arvind, Bhaskar Denim, Jindal Textiles, Maharaja Shree Umaid Mills, Ltd, Positive Materials, Sambandam Spinning Mills Limited, Shahi Exports, Sutlej Textiles, Sweaters India and Industries Limited, and Vrijesh Natural Fibre & Fabrics (India) Pvt. Ltd. — to integrate AltMat's fibres into mainstream production processes. This collaborative model, which builds on Fashion for Good's successful first Fibre Club with textile-to-textile recycler Circ in 2024, in collaboration with Canopy, aims to overcome key barriers to adoption such as scalability, processing compatibility, and cost competitiveness.
Altag® Fibre Club will be launching at the Future Fabric Expo in London on 24-25 June 2025.
Fashion for Good Altmat fibre club next-generation technologies next-generation fibres
Fashion for Good