From the Sector

In recent years, Vietnam has rapidly transformed into one of the world’s key textile producers, solidifying its position as the world’s third-ranked exporter behind China and Bangladesh. With a history rooted in silk textile craftsmanship and currently embracing wide ranging modern textile production, the country’s thriving sector offers tremendous growth prospects for both domestic and international businesses. In a bid to harness the potential in Vietnam and Southeast Asia, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will return from 26 – 28 February 2025, with a renewed focus on promoting sustainability and digital transformation.

Vietnam's textile and apparel sector comprises approximately 7,000 companies and employs over three million workers, with 80% of production capacity used for export and 20% for domestic consumption. Progress is aided by well-developed logistics networks, skilled labour and a stable political environment. As its textile industry evolves, several key trends are influencing its future direction, reflecting a growing emphasis on sustainability and technological advancement, and leading to new opportunities for exhibitors and buyers across the value chain at Vietnam’s comprehensive textile showcase.

Major trends shaping Vietnam's textile market reflected at VIATT
More Vietnamese enterprises are adopting eco-friendly materials, including organic cotton, recycled polyester, and Tencel, while numerous global brands manufacture in Vietnam, and have committed to the "Fashion Industry Charter on Climate Action", aiming to achieve net-zero carbon emissions by 2050.

To further advance sustainable initiatives in the domestic and international textile industry, VIATT 2025 will introduce Econogy Hub, a dedicated platform for innovative, eco-friendly suppliers and service providers to connect with like-minded visitors. The show’s other new Texpertise Econogy features will include the Econogy Finder, an independent verification tool to help sustainable exhibitors effectively communicate their green credentials, and Econogy Talks, the overarching category for eco-focused seminars, forums, and product presentations.

Apart from sustainability, the Vietnamese textile industry is also embracing advanced technologies in design and manufacturing. The launch of the fair’s Innovation & Digital Solutions Zone will provide a centralised platform for exhibitors to showcase innovations such as 3D printing, AI-driven design, and digital printing, which enable manufacturers to boost efficiency and customise products to meet specific market demands.

As well as the introduction of two new product zones, the India Pavilion, organised by The Cotton Textiles Export Promotion Council (TEXPROCIL), will also make its debut at VIATT 2025. Additionally, the Japan and Taiwan Pavilions have confirmed their return, with the Japan Pavilion recognised by VIATT’s visitors as a standout showcase within Southeast Asia's textile fair landscape. Overall, the fair will feature a diverse range of exhibitors across apparel, home textiles, and technical textiles, with many showcasing innovative and sustainable products.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain.

From 14 to 16 August, Intertextile Shanghai Home Textiles hosted 946 exhibitors from 15 countries and regions, who engaged with more than 35,000 visitors from 108 countries and regions across the four-hall, 100,000 sqm exhibition space. Visitor numbers increased by 10% overall compared to the previous edition, with 13% of the total made up of overseas buyers, further highlighting the show’s internationality. Global industry players across the event, from suppliers and buyers to fringe speakers, noted their satisfaction relating to positive business exchange, the prevalence of sustainable products and design inspiration, and more.

With the support of Messe Frankfurt’s network across the global industry, Intertextile Shanghai Home Textiles has become a business platform that connects industry players from the East and West. Comprising the Türkiye Pavilion, Uzbekistan Pavilion, Belgium Zone and various individual overseas exhibitors, the stage was set for suppliers seeking business connections in the leading textile production hub.

International and domestic exhibitors covering sub-sectors such as bedding, editors, curtains, and carpets, presented their latest designs and innovations in Halls 5.1, 5.2, 6.1, and 6.2. Highlighted exhibitors included 3M China Limited, HAINING QIANBAIHUI WEAVING CO LTD, Weavers Tekstil San Ve Tic A S, Zhejiang Maya Fabric Co Ltd, Zhejiang Xiaoxuanchuang Household Co Ltd and more.

17 buyer delegations from 16 countries and regions pre-registered and visited the sourcing platform, including manufacturers, designers, buying houses, distributors, chain stores and retailers from Algeria, India, Indonesia, Japan, Malaysia, Moldova, Morocco, Myanmar, Philippines, Russia, Thailand, Vietnam and more. Not to mention, VIP buyers from all over the world utilised the platform to meet annual sourcing targets.

Every year, the platform aims to reflect market trends, and has identified green progress as one of its major focuses going forward. As such, this edition’s comprehensive fringe programme highlighted a series of sustainablity events: Bridging Borders: A Designer x Producer Talk on Sustainability; About Healing; Sustainable Fibre Forum in Home Textiles; product presentations from fibre producers such as 3M , Advansa, and Indorama; as well as a special session to explain the Econogy concept that represents sustainability activities in the company’s Texpertise Network. The show welcomed designers and guest speakers from Europe and the Middle East to add overseas perspectives to the discussions.

Europe’s responsible sourcing shows Source Home & Gift and Source Fashion have announced an Intelligence Series partnership with Retail 100 to provide guidance and insights into international sourcing.

Recorded in partnership with Retail 100 in the Source studios, the ‘Intelligence Series’ is designed to provide valuable insights and practical tips to help navigate the dynamic world of home and gift sourcing.

With over 100 years of retail experience, Retail 100 provides international expertise and knowledge ranging across the retail sector including fashion, homeware, gifting, toys, seasonal, garden, and beauty. The strategic and collaborative partnership across the Source portfolio of shows, kicks off with a beginner’s guide to sourcing followed by a series of videos covering eight key sourcing regions.

In the first video, ‘A Beginners Guide to Sourcing’ join ex-John Lewis buyers Anna Berry and Sara Allbright from Retail 100 for an in-depth dive into sourcing including where to start, how to plan your sourcing routes, how to create a critical path, as well as country choice, navigating shipping, sustainable and responsible sourcing, visas and travel tips.

The ‘Sourcing Intelligence - Country Focus’ videos explore the unique aspects of sourcing home and gift materials from around the globe. Each video highlights the distinct characteristics, challenges, and opportunities of sourcing in different countries including Turkey, India, Africa, Bangladesh, China Pakistan and Portugal offering valuable insights and expert knowledge to make informed and strategic sourcing decisions.

In sync with the fair’s 30th anniversary, the sourcing platform will host around 12 fringe events for fairgoers to stay ahead of the curve, under the following segments: Design Inspiration, Business O2O, Textiles & Technologies, and Industry Empowerment. Intertextile Shanghai Home Textiles has joined forces with Danish trend agency SPOTT trends & business to present the design theme for 2025 – ‘Healing Home’ – together with eight trend directions set to captivate the home textiles market. Set to be a hotspot for in vogue sourcing and industry exchange, the show will take place at the National Exhibition and Convention Center (Shanghai) from 14 – 16 August 2024.

To help home textile industry players set the tone and direction for the upcoming business season, the fair will present Trends 2025 along with leading trend agency SPOTT trends & business, to illustrate the ‘Healing Home– Spaces for Thriving Living’ theme that marks the path ahead for the evolving sector. This concept conveys the idea of a home that promotes a remedial, prosperous lifestyle, improving peoples’ general health and well-being, with several key factors contributing to the overarching theme:

• Eight key directions: Age-Old Crafts, Nature-Tech Synergies, Regenerative Possibilities, Wellbeing Spaces, Colourful Gatherings, Bio-Engineered Innovations, Transitional Practices, and Circular Systems.
• Five key colours: deep burgundy, warm terracotta, light creamy shade, saturated nostalgic green, and vaporous blue.

The founder of SPOTT trends & business, Ms Anja Bisgaard Gaede, will be onsite to share insights related to these new design trends. Fairgoers are invited to join her interactive trend tour, and physically experience the concepts steering the industry's future.

With the intention of sparking further design inspiration for industry players, an expert panel discussion of Chinese interior architects and designers, InterDesign Forum, will be held on the afternoon of Day 1. Focusing on design trend topics related to sustainability, Mr Shen Lei, Founder and Design Director of Interior Architects Design and the Chinese representative of the Intertextile International Lifestyle Trend Committee, will lead the discussion. Adding an international perspective, Ms Anja Bisgaard Gaede will join them for the accompanying round table talk.

In addition to serving as a gateway for efficient sourcing, the show will inspire fairgoers through its fringe programme, with various formats and topics unpacking current talking points.

Highlighted sessions include:    

• Round table discussion: Bridging Borders: A Designer x Producer Talk on Sustainability – a dialogue between designers and manufacturers, exploring how to collaboratively overcome sustainability challenges and reconcile the demands of both sides, from both Eastern and Western perspectives.
• Econogy Talks: selected exhibitors, including 3M, Advansa and many more, as well as a representative from Indorama will showcase their innovative green products, giving attendees in-person insights into some of the market’s latest sustainable developments in the Sustainable Fibre Forum. Additionally, a Messe Frankfurt representative will explain the Texpertise Econogy concept, the combination of economy and ecology that represents the sustainability activities in the company’s Texpertise Network. The discussion will show how crucial sustainability is for the economic success of a business today, and indicate how fairgoers can benefit from such an approach.

Beyond the subject of a greener textile industry, other topics will be explored at various events. With more to be announced in the coming weeks, the following seminars hosted by international experts will provide the latest trends and market updates:

• Bridging Worlds: Design Strategies for Success in Middle Eastern Markets: Ms Esra Lemmens (Day 1)
• How Psychology Impacts the Way We Design Spaces: Ms Pallavi Dean (Day 1)

Moreover, the 10th Home Textiles and Furniture Industry Ecological Integration Forum will bring together home textile and furniture brands to explore cross-industry collaboration and provide one-stop home solutions. The 30th China Home Textiles Design Festival & Designer Recommended Brand Awards will showcase the latest trends and achievements in home design, allowing participating brands to gain recognition from designers. Meanwhile, the 7th China International Fibre Art Exhibition will invite influential artists from home and abroad to present diverse contemporary fibre artworks; and the China Intangible Cultural Heritage of Textile Exhibition will showcase some remarkable displays.  

Intertextile Shanghai Home Textiles will mark its 30-year milestone at the National Exhibition and Convention Center (Shanghai) this autumn, from 14 – 16 August 2024. With industry players from around the world gearing up to join this year’s anniversary edition, the showcase will feature returning pavilions, a new product zone, and exhibitors with a wide range of fabrics and more.

30th anniversary celebration
With the ‘Intertextile’ brand present in the Chinese textile market since 1995, increasing market demand, both domestically and internationally, has contributed to the consistent upward trajectory of Intertextile Shanghai Home Textiles – Autumn Edition.

By utilising advanced technologies and abundant resources, China has earned its global reputation as one of the major manufacturing hubs for home textile products. Chinese home textile exports reached over USD 4.8 billion in the first two months of 2024, a year-on-year increase of 13.7%[1], demonstrating a welcome recovery. On the other hand, the country’s huge population, coupled with its increasing per capita textile consumption and home renovation projects, is providing a plethora of business opportunities for international suppliers to discover.

Featured zones and country pavilions
At this special edition, a new product zone will be unrolled for the first time–the Carpets & Rugs Zone. Set to feature various related products, the rising demand for these floor coverings has prompted the birth of this new featured zone. Meanwhile, the sought-after Designer Studio will return to help buyers achieve product-specific sourcing goals. Furthermore, with carpets, curtains, sun protection, leather, and many more home textiles all zoned accordingly under one roof, buyers will be able to source from a full range of products.

The Belgium and Türkiye Pavilions will once again showcase various product series from premium brands, alongside a comprehensive list of domestic exhibitors and multiple standalone international suppliers set to present their latest innovations and designs.

Beyond exhibitors’ booths, the fair’s anticipated fringe programme will showcase innovations and discuss market trends, such as broadly discussed AI and sustainability topics, to help fairgoers stay ahead of the curve. Simultaneously, the Danish trend agency SPOTT, founded by Ms Anja Bisgaard Gaede, also the leading trend agency for Heimtextil 2024, will be collaborating with the fair for the first time this year. The organisation will present an innovative trend area, set to illustrate design inspiration and industry direction for the upcoming season, through a series of creative displays. In addition, Mr Shen Lei, Founder and Design Director of Interior Architects Design, and the Chinese representative of the Intertextile International Lifestyle Trend Committee, will be returning this year to delve into design topics via his seminar.

^[1] Tnc.com.cn：Analysis of China’s home textile exports from January to February 2024. https://www.tnc.com.cn/info/c-001001-d-3742104.html

from both inside and outside of Asia. Looking ahead, the stage will be set once again at the National Exhibition and Convention Center (Shanghai) next year, allowing exhibitors and buyers from the industry to match their trading needs onsite. Thanks to the resumption of global travel and the ongoing industry recovery, the next Autumn edition is slated to attract even more multinational fairgoers and diverse home and contract textile collections. The fair will return in 14 – 16 August 2024.

A recent study showed a significant rise in corporate travel in 2023, driven largely by the resurgence of live business events and the easing of restrictions following several turbulent years. Adding to this, the Chinese government has announced several measures in a bid to attract more international visitors, including a simplified visa application process as the latest initiative.
 
As one of the largest economies in the world, China is renowned for producing high-value products across the home textile spectrum, making Intertextile Shanghai Home Textiles an essential stop for global suppliers and buyers aiming to kick off the next business season.  
 
Emerging markets have become a significant focus for the industry in recent years. China's exports of home textiles to the ASEAN market amounted to around USD 2.09 billion in the first quarter of 2023, with an increase of 18% year-on-year; of which around USD 1.38 billion was exported in finished goods, seeing a rise of over 42% year-on-year[3]. With this growth in trade, buyers from fast growing emerging markets are expected to increasingly benefit from the Intertextile Shanghai Home Textiles platform to fulfil their sourcing needs.
 
The upcoming Autumn edition will continue to comprise a wide range of home textile products, including bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design.
 
Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Source Home & Gift continues to go from strength to strength with over 430 exhibitors expected to be at its third edition from 4th – 7th February 2024 at NEC Birmingham.

Uniting global manufacturers and artisan makers who all pride themselves on responsible manufacturing and sustainable production, with key retailers, brands, and contractors, Source Home & Gift increases in size by 25% with producers from UK, China, India, Philippines, Nepal and many more showcasing their wares. Debuting at the show will be pavilions from Senegal and Ghana.

All exhibitors are required to have had a recent audit from Sedex or a recognisable audit institution giving buyers the confidence that they will meet suppliers that have responsible business practices. The show features eight sectors including Homewares, Toys, Packaging, Stationery & Greetings, Gifts, Furniture, Textiles, and Technology & Services.

Source Home & Gift includes a content stage dedicated to presenting and discussing the latest trends and topics in responsible and sustainable manufacturing from internationally renowned industry professionals.

The last show in September was attended by leading retailers and brands including Sainsburys, Dunelm, Haskins Garden Centre, Blue Diamond, Funky Pigeon, M&M, Matalan, Disney, Morrisons, M&S, Next, Costcutter, AIS, Alzheimers Society, Amazon, B&Q, and Card Factory.

Harnessing the synergy of the Texpertise Network of Messe Frankfurt and its global apparel flagship, the co-organisers of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) recently held a joint press conference on 28 August 2023, the first day of Intertextile Shanghai Apparel Fabrics – Autumn Edition. Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt  and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. Set to launch the spring sourcing season, the fair will take place from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

For its first edition, the fair is expected to attract over 500 exhibitors and around 35,000 visitors to an 18,000 sqm exhibition space. Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, considered the show’s importance on a worldwide scale: “Serving as a supplementary trade fair to our existing events in China, VIATT will effectively extend our market reach into South East Asia. We’ve designed it to reinforce our global Texpertise Network, spanning the entire textile value chain. The network, which links over half a million textile professionals globally and organises more than 50 international textile trade fairs across 11 different countries, will lend its full support to the fair.”
 
She continued: “In line with this commitment, we will harness our more than 30 years of experience organising Intertextile in China, and extend to the fast-growing textile sector in Vietnam. Intertexile has grown to be by far the most influential series within our Texpertise Network, covering a broad range of resources in apparel fabrics, home and contract textiles."
 
With Vietnam’s largest international airport and seaport, and its proximity to other textile producing countries and regions, Ho Chi Minh City is strategically located to hold an event of this nature. The city attracts 35%^[1] of Vietnam’s foreign direct investment projects, and is the venue of choice for a significant portion of the country’s trade fairs.
 
Discussing the event’s potential, Mr Vu Ba Phu, Director General of Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam has emerged as one of the leading textiles exporting countries worldwide, with particularly high growth in the past 10 years, ranging from 15% to 20% yearly. As companies seek to diversify supply chains, and Vietnam introduces lucrative trade agreements, the market is predicted to attract even more investments. A big importer of textile machinery, fabrics, and yarns and fibres, green production and durable goods have become increasingly important. VIATT 2024 will be an important hub helping suppliers and buyers in all categories to meet, source and unleash the full potential of this market.”
 
A comprehensive Vietnam-based textile fair is an attractive proposition for manufacturers and sourcing professionals alike. Exhibitors from around the world will showcase a full spectrum of apparel fabrics, yarns and fibres, and garments; the latest innovations in technical textiles and nonwovens, textile processing, and printing technology; as well as a wide range of home and contract textiles.
 
Apparel fabrics, yarns and fibres, and garments
This sector will contain quality exhibitors from Vietnam, ASEAN, and beyond, providing buyers with numerous, diverse sourcing options in apparel textile sub-categories such as accessories, casualwear, denim, lace and embroidery, ladieswear, pattern designs, shirting, sportswear, suiting, and many more.
 
Technical textiles and nonwovens, textile processing, and printing technology
With application areas that include everything from automotive, aerospace and shipping, to construction, healthcare and safety, products on display will include innovative machinery, as well as some of the latest developments in smart textiles, such as wearable technology, sensors, and advanced materials.
 
Home textiles
Exhibitors will feature high-quality bed linens, towels, curtains, and much more, suitable for visitors sourcing for both residential and commercial applications. The diverse collections of home textiles will be enhanced by globally on-trend interior designs and in-demand, organic materials.
 
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

^[1] ‘Investing in Ho Chi Minh City’, October 2022, Vietnam Briefing, retrieved August 2023, https://www.vietnam-briefing.com/news/investing-in-ho-chi-minh-city-why-the-megacitys-industry-economy-and-policy-are-key-to-developmen.html/

From 16 – 18 August 2023, 1,022 exhibitors from 13 countries and regions will occupy four halls and 100,000 sqm gross at the National Exhibition and Convention Center (Shanghai). This Autumn Edition of Intertextile Shanghai Home Textiles will return to its regular format, as a comprehensive platform held separately from Messe Frankfurt’s other autumn textile fairs. Complementing the strong lineup of exhibitors over all three days, a varied selection of fringe events will communicate key insights, offer industry specific inspiration, and facilitate cross-sector exchanges for fairgoers.

Buyers from 66 countries and regions have already pre-registered for the show, while a range of international brands are preparing to showcase their latest innovations. Multiple exhibitors will gather according to origin, with three country and region pavilions a must-see for fairgoers seeking exotic home textiles:

• Belgium Pavilion: products on show include bedding fabrics and sets, curtains and curtain fabrics, sofa covers, upholstery, and much more. With the pavilion set to feature a number of Belgian brands, its highlighted exhibitors are Libeco and Love Home Fabrics.
• Taiwan (China) Pavilion: multiple Taiwanese exhibitors, including JWL Fabrics Co Ltd, Maxland Home Textile Industrial Co Ltd, and Vanttex International Co Ltd, will demonstrate specific examples of the varied applications of their home textiles.
• Türkiye Pavilion: organised by Uludag Textile Exporters’ Association (UTIB), the pavilion will showcase a range of curtains, upholstery fabrics, and other home textiles, from suppliers such as Aleran Tekstil Inşaat Gida Sanayi Ve Ticaret Ltd Şti, Küçükçalik Tekstil San Ve Tic A Ş and Weavers Tekstil San Ve Tic A Ş.

Beyond the pavilions, buyers can easily locate their desired home and contract textiles via conveniently placed product zones, covering categories such as curtain and curtain fabrics; sun protection and window shades; upholstery and sofa fabrics; furniture leather; bedding and editors; loungewear and bath; and rugs. Wide-ranging suppliers from China and beyond will showcase their various products, featuring international exhibitors such as Elastron – Leather & Fabrics, Morgan and PT Sinar Continental; and well-known domestic manufacturers including Hangzhou Aico Home Textile Co Ltd, Huatex International (Hangzhou) Co Ltd and Zhe Jiang Maya Fabric Co Ltd.

Fringe programme: keeping fairgoers up-to-date with range of industry developments
Business exchange at Intertextile Shanghai Home Textiles will once again be supplemented by multiple concurrent events, for home textile players to learn more about the latest industry innovations, as well as upcoming design trends. These include:

• International Intertextile Trend Forum 2023–2024: held in the afternoon of day one, the event will be hosted by a prominent member of the ‘2023 – 2024 Intertextile International Lifestyle Trend’ trend committee, Mr Shen Lei, joined on the panel by multiple designers. They will discuss various impacts on designs, such as sustainability’s effect, the influence of emerging technologies, and international integration and localised expression.
• IKASAS Japanese Home Design Gallery and themed seminar: the leading Japanese furniture brand IKASAS will utilise a display area to illustrate its unique design philosophy, by showcasing innovative furniture products that predominantly align with contemporary trends. The company’s founder, Mr Akiyuki Sasaki, will delve deeper into his design views in a seminar held on the morning of day one.
• The New Power of Healthy Home Decoration Environment: a first-time collaboration with CRECC Full Decoration Council, the cross-sector conference in Hall 5.1 on day two will welcome keynote speakers from the real estate industry, to discuss topical insights at the intersection of realty and home textiles. The audience will come away with a widened scope of the different applications and demands of home textiles, and an ability to more accurately identify business opportunities within the property market.

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.