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adidas: Study on effect of pressure in sports (c) adidas AG
19.02.2024

adidas: Study on effect of pressure in sports

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments1 - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments1 - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Covering in-depth detail on what pressure looks like within each sport, how it has been proven to impact specific in-game moments, the brain zones that neuro11’s state-of-the-art brain technology measures and the main insights from each athlete’s training session, each report sets out to support all athletes in accessing the optimal zone - the brain state in which they perform at their best.

Rounded off with science-backed tips that reveal the optimal area of a goal to strike a penalty, how to use time to regain focus before netting a free throw, as well as the impact of dwell time on putting in golf – the guides are shaped around enhancing mental focus during some of the most pressured moments across sport.

1 Findings captured during athlete training sessions, as part of adidas SS24 Brand Campaign, in collaboration with neuro11 (November ’23- January ’24). Study carried out with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, in addition to 5 grassroot athletes.

Source:

adidas AG

21.02.2023

Polartec®: New technology reduces fiber fragmentation in laundering tests

  • Iconic 200 Series fleece to be the first fabric made from this new process.

Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average of 85%. The first fabric to receive this new technology is the brand’s iconic Polartec® 200 Series Fleece, the modern version of the original PolarFleece® launched in 1981, and in 1993, the first performance fleece knit from yarn made from recycled plastic bottles.

The Shed Less process works by engineering the lofted fibers that give fleece its soft hand the ability to resist breaking and rubbing off during home laundering, cited as one contributing factor to the spread of fibers fragments (commonly referred to as microfibers). Polartec® Shed Less Fleece achieves this while maintaining all of the attributes that continue to make Polartec fleece a staple of midlayer collections - lightweight, breathable and warm.

  • Iconic 200 Series fleece to be the first fabric made from this new process.

Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average of 85%. The first fabric to receive this new technology is the brand’s iconic Polartec® 200 Series Fleece, the modern version of the original PolarFleece® launched in 1981, and in 1993, the first performance fleece knit from yarn made from recycled plastic bottles.

The Shed Less process works by engineering the lofted fibers that give fleece its soft hand the ability to resist breaking and rubbing off during home laundering, cited as one contributing factor to the spread of fibers fragments (commonly referred to as microfibers). Polartec® Shed Less Fleece achieves this while maintaining all of the attributes that continue to make Polartec fleece a staple of midlayer collections - lightweight, breathable and warm.

The brand used the AATCC (American Association of Textile Chemists and Colorists) TM212-2021 test method for fiber fragment release during home laundering. This test was conducted with large sample sizes to account for variability. The testing concluded that Shed Less Fleece reduced fiber fragment shedding by an average of 85% compared to the baseline fabric.

“In 2016 we began looking into how we might test for fiber loss because there wasn’t a lot of research on the issue.” said Aimee LaValley, Polartec Textile Development, Dye and Chemistry Manager. “This led to new products like Polartec Power Air™, new manufacturing processes, as well as our participation in the TextileMission workgroup to study the issue on an interdisciplinary basis.”

TextileMission was a three year collaborative initiative of academia and industry to reduce the impact of textile microplastics funded by the German Federal Ministry of Education and Research. Founding partners include The Association of the German Sporting Goods Industry, Hochschule Niederrhein - University of Applied Science; TU Dresden - Institute of Water Chemistry; Vaude Sport; WWF Germany; Adidas AG; Henkel AG; Miele & CIE; and Polartec, LLC.

Polartec® Shed Less Fleece will be initially launched in the United States and will be available to customers beginning March 1, 2023. The brand plans to apply the Shed Less process to many other industry-leading fabric platforms and manufacturing facilities around the world.

Hypetex at JEC World 2022 (c) Hypetex
Hypetex® to Showcase Coloured Carbon and Flax Fibre Solutions
20.04.2022

Hypetex at JEC World 2022

  • Hypetex® to Showcase Coloured Carbon and Flax Fibre Solutions
  • Hypetex, London, April 20 2022, Booth R52, Hall 6

Hypetex, the market leaders in colouring carbon and natural fibre materials, will demonstrate both the processing and sustainability benefits of its patented colourisation technology when it exhibits for the first time at JEC World 2022.

  • Hypetex® to Showcase Coloured Carbon and Flax Fibre Solutions
  • Hypetex, London, April 20 2022, Booth R52, Hall 6

Hypetex, the market leaders in colouring carbon and natural fibre materials, will demonstrate both the processing and sustainability benefits of its patented colourisation technology when it exhibits for the first time at JEC World 2022.

Exhibiting as part of the Composites UK stand (Booth R52), Hypetex will display its portfolio of uniquely coloured carbon fibre materials including 3K woven styles, ultra-lightweight spread tow fabrics, UD, and 3D materials. Hypetex will also present details of its latest eco-friendly coloured flax materials  which combine sustainably grown natural flax with sustainable colouring technologies. Hypetex patented colouring technology, available in an extensive palette of standard and bespoke colours and shades, can be applied to traditional woven fabric constructions, non-woven UDs, spread tow and bespoke fabric designs. The technology replaces a traditional coloured painted finish, providing an exceptional depth of colour to any composite part, improving thermal conductivity and reducing heat absorption ,whilst reducing the overall weight and processing time with no compromise to the mechanical performance of the composite structure.

By removing the need for painting, and the associated preparation steps, Hypetex technology provides manufacturers with a repeatable straight out of the mould coloured finish, that is not only easy to integrate into all composite processes, but also takes additional materials, consumables, and process time out of the component cost. As part of its continued commitment to leading the drive for more sustainable composite solutions, and its focus on improvements based on the ESG framework. Hypetex will also display its new range of coloured flax fibre textiles. The advanced colouring technology used protects the natural flax fibres throughout the high temperature processes required for composite production, avoiding burning or any discolouration issues common to natural fibres. In addition, Hypetex colouring solution is an ecofriendly sustainable alternative to traditional dyeing processes which are a significant cause of global water pollution.

The Hypetex team will be on hand throughout the show to provide additional details on Hypetex materials and their integration into the manufacturing process. Visitors to the Hypetex stand will be able see Hypetex carbon and flax products in raw fabric, and how its unique colour palette translates into the most distinctive finished moulded components. Hypetex partners SHD Composites, Textreme, Sigmatex and Angeloni will also have materials and components on display at JEC World 2022, including sporting equipment such as racquets, sticks, and skateboards, which highlight the massive range of processing options and potential applications for this novel technology. One such application, the adidas Kromaskin field hockey stick, with a unique Hypetex coloured Textreme spread tow carbon finish, will also be part of the JEC Innovation Planets feature.

Source:

100% Marketing

05.07.2021

Infinited Fiber Company raises EUR 30 million from new Investors

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fiber Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024.

“We are really happy to welcome our new investors and grateful for the continued support from our older investors,” said Infinited Fiber Company co-founder and CEO Petri Alava. “These new investments enable us to proceed at full speed with the pre-engineering, environmental permits, and the recruitment of the skilled professionals needed to take our flagship project forward. We can now also boost production at our pilot facilities so that we can better serve our existing customers and grow our customer-base in preparation for both our flagship factory and for the future licensees of our technology.”

H&M Group is one of Infinited Fiber Company’s earliest investors. They first invested in Infinited Fiber Company in 2019.

H&M Group has also signed a multiyear sales deal with Infinited Fiber Company to secure its access to agreed amounts of Infinna from the planned flagship factory.

New investor BESTSELLER has struck a similar sales deal with Infinited Fiber Company.

In addition to strong interest by global fashion leaders, the technology has significant promise for major textile fiber producers. Allen Zhang, President of Sateri, said: “Sateri is excited to continue to invest in and collaborate with Infinited Fiber Company as part of our long-term commitment towards closed-loop, circular and climate-positive cellulosic fibers. This financing round marks a major milestone for our collaboration in scaling up next-generation fiber solutions.”

Infinited Fiber Company’s flagship plant preparations are also proceeding on other fronts. Several Nordic and international investment banks have given Infinited Fiber Company proposals on the financing options for the investment.

Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna, a unique, premium-quality regenerated textile fiber with the natural, soft look and feel of cotton. Infinna is biodegradable and contains no microplastics, and at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Source:

Infinited Fiber Company