From the Sector

The return of Texworld Apparel Sourcing Paris to the Paris-Le-Bourget exhibition centre from 10 to 12 February will see a number of innovations both in terms of the products on offer and the visitor itineraries.

More than 1,200 weavers and garment makers are expected in Halls 2, 3 and 4 of the exhibition centre for this first edition in 2025. This return to a redesigned space marks a new chapter in the visitor experience. This session will also offer a true reflection of the diversity of global sourcing, with creative ranges at competitive prices for the fashion industries.

New sourcing destinations for Texworld
Alongside the Top 5 weaving nations loyal to Texworld - China, Türkiye with its 70 manufacturers grouped together under the pavilion of the Istanbul Chamber of Commerce, India, Korea and Taiwan - alternative sourcing zones such as Malaysia, Singapore, the United Kingdom, Vietnam, the Netherlands and Egypt are enriching the show's offering. Dutch exhibitors Quality Textile, Nooteboom and Verhees Textiles are also back in the cotton sector, with cutting-edge and particularly creative catalogues. In the knitwear sector, we can also note the participation of the Koreans O.N.K, specialists in circular knitting, W-Tex, whose polyester blends produce remarkable fancy fabrics, or specialists in silky aspects such as JK Tex or TL Corporation. The Denim sector is growing this year, with around thirty exhibitors, including some of the world's leading names such as Winwin Textile from China and Bangladeshi supplier NZ Denim.

Innovations, initiatives and sustainability
The new “Initiatives” zone at the entrance of Hall 4 will be showcasing inspiring and sustainable solutions, such as that of Vietnamese company Bao Lan Textile with its range of silk and fabrics made from pineapple leaf fibre. These products, developed with Ecofa Vietnam, have natural antibacterial properties and offer natural UV protection up to 50+ UPF. This area will also host the China Textile Information Centre's trends forum, as well as the Econogy Hub, which brings together Messe Frankfurt's expertise on sustainability-related initiatives in the textile sector. Also to be discovered in the activewear sector is the range from Japan's Toyoshima, known for its streetwear collections, its ‘non-denim’ fabrics that consume very little water, and its astonishing wagami fabrics, produced from blends of very fine yarns made to order from cotton, linen and wool.

Apparel Sourcing: focus on Africa and near sourcing
Apparel Sourcing also has a great session in store. With more than 500 exhibitors expected - up on February 2024 - the show's rich offering of finished products, clothing and fashion accessories will be on full display over the three days. Especially when it comes to local sourcing. Alongside the major manufacturing nations - led by China and India, and Pakistan and Bangladesh, both of which have grouped their exhibitors under their national pavilions - visitors will have access to products from the Africa zone, with a hub of companies from Ethiopia, Rwanda (Pink Mango) and the Arise Integrated Industrial Platform, which brings together the expertise of garment manufacturers based in Togo, Benin and Gabon. Ukraine, back with 5 companies supported by its national textile association, will be adding to the Euromed offering from Foursource, Messe Frankfurt's near sourcing partner, which will be presenting catalogues from companies in Eastern Europe, Portugal and Morocco.

An optimised sourcing experience
The return to Paris-Le Bourget Exhibition Centre has been accompanied by an overhaul of the organisation of visitor areas. The layout of sectors and services has been reviewed to create new synergies between raw materials and finished products. Women's wear areas (All about her, Embrodery & Lace, Silky aspect...) have been set up in Hall 4 - dedicated to knitwear, silk and lace - and a large area will be devoted to the outdoor - sportswear - casualwear offer in Hall 3. Hall 2 will be a focal point for relaxation, catering and networking, as well as a place for inspiration and exchange, with trend forums, product presentations, services and the Agora for conferences and round tables.

Econogy, Small Quantity & Hand Made: themed itineraries
Three exhibitor itineraries have been designed by the Messe Frankfurt France team to meet visitors' needs. The Econogy Finder trail, for example, enables visitors to find more than 80 suppliers of sustainable textiles, listed in the show app and indicated by the Econogy logos visible on the corresponding booths. The Small Quantity itinerary then highlights the more than 200 suppliers able to offer small quantity production (less than 300 pieces for garments or less than 100 metres for fabrics). A plus for buyers looking for limited editions or small orders for capsule collections. Finally, the Hand Made itinerary identifies the more than 130 exhibitors whose catalogues feature authentic, handmade products or unique skills. These manufacturers can also be found directly on the fair's online directory.

Texworld Apparel Sourcing Paris will take place at Paris-Le-Bourget exhibition centre from February 10 to 12, 2025. For three days, buyers will have access to the best in global sourcing to design and build fashion brands' Spring-Summer 2026 collections in Halls 3 and 4. Hall 3 has been completely rebuilt for the recent Olympic Games. Encouraging booking levels already suggest a particularly active session, in line with Messe Frankfurt France's forecasts.

Offering synergies between materials and finished products
The return of Texworld and Apparel Sourcing to the Paris-Le Bourget exhibition center will provide an opportunity to develop the layout of sectors and services. Some of the sectors from the two shows will be brought together to create new synergies and to offer a women's wardrobe in Hall 4, and a large area devoted to outdoor-sportswear-casualwear in Hall 3. All the services, the trends forum, the restaurants and the Agora, where conferences and round tables are held, will all be regrouped in Hall 2. This new organisation will enhance the coherence of the offer and provide new solutions for buyers' sourcing work.

Presence of major suppliers and national pavilions
This dynamism of this edition is a reminder of the central role played by European markets for the fashion sector, from ready-to-wear to luxury. Like every edition, the major sourcing nations for fabrics, materials, accessories and finished garments products will be represented: first and foremost, China, with the largest number of exhibitors, Türkiye - the national pavilion supported by the Istanbul Chamber of Commerce (ITO) will be present - India, Korea, but also Indonesia, Pakistan, Thailand and Bangladesh, which should be at Le Bourget despite the difficult political context the country is going through. Texworld is also renewing the experiment launched in July on yarn sourcing with the Yarn Expo pavilion, valorising the upstream sector and the know-how of leading spinning companies.

Texpertise Econogy: spotlight on sustainable fashion
Driven by the Econogy principle, promoted worldwide by the Texpertise Network, Messe Frankfurt's expertise in sustainability-related initiatives in the textile sector will be showcased through the Econogy Finder, which will enable buyers to identify online or on the mobile app all suppliers of sustainably produced textiles. In addition, the Econogy Talks will make it easier to find conferences dealing with these issues among the many round tables scheduled in the Agora in Hall 2. Finally, the Econogy Tours, launched last July, will be renewed on Monday 10 and Tuesday 11 February, with a specialist on the subject covering a significant part of this specific offer.

The summer edition of Texworld Apparel Sourcing Paris welcomed nearly 1,200 exhibitors from 26 countries. This season event was characterised by a number of new features and the dynamics remained satisfactory. Next event: February 10, 2025, in a partially renovated Paris-Le-Bourget exhibition centre for a session rich in initiatives.

The latest edition of Texworld Apparel Sourcing Paris, offered in its full version with the Avantex and Leatherworld sectors, ended on July 3 with attendance levels down on the July 2023 session. Over and above a possible "Olympic Games effect" and its consequences on transport and accommodation costs in the capital, the current economic situation is prompting the show's organizers to explore all alternatives to adapt the offer to market demand. However, these results do not seem to have had any impact on the flow of business between visitors and exhibitors, who reported a fairly positive overall climate.

The dynamic on the booths remained steady and the exchanges satisfactory, as shown by several manufacturers particularly well established on the European market. Indian shirt manufacturer Sheraton Apparel, for example, made around thirty solid contacts over 3 days, and reported several serious approaches to African distributors. The same goes for SMIT, a Turkish company specialising in Made in Turkey sourcing, which was able to see its main European customers and open up new contacts with Canadian and Brazilian buyers.

An expanded offering
At the Near Sourcing Hub, the phygital sourcing space connected by QR Code to the B2B digital platform of Messe Frankfurt France partner FourSource, inquiries to exhibiting companies remained much the same as in 2023. The visitor profile, on the other hand, focused on buyers from networks of small multi-specialist boutiques looking for an original mid-to-top-range offering. It was in response to this market demand for differentiation that the show organizers decided to extend Apparel Sourcing's range to include new categories in the fashion accessories sector, such as jewelry and bags.

High-profile initiatives
Other innovations were also on show this summer. The yarn pavilion - a first conceived in collaboration with Yarn Expo, originally a Shanghai show run by Messe Frankfurt - showcased the expertise of Chinese, Indian, Pakistani and Taiwanese companies, while at the same time highlighting upstream products and services. At Avantex, where some twenty suppliers of solutions for more sustainable fashion were grouped together, the new Designer Hub enabled designers and buyers to discover some original initiatives, such as that of stylist Jean-Luc François' association, supported by Messe Frankfurt's Texpertise network, which trains people who are far from employment, or the 3D design studio Scotomalab.

Materra wins 2024 Avantex Fashion Pitch award
The Avantex Fashion Pitch jury has awarded the 2024 prize to Materra. This British start-up, founded in 2019, designs solutions to support the cotton cultivation adapted to climate change. At the other end of the chain, it offers brands a service designed on a Cotton-As-A-Service model that encourages them to source from the producers it supports. Materra will benefit from a €2,800 stand at Avantex Paris 2025 donated by Messe Frankfurt France, plus €2,000 from Texpertise Network, the textile sector network of the Messe Frankfurt Group, and 1 year's incubation at Foundry donated by IFA Paris, official partner of the competition.

A trendy area at Leatherworld
New for 2024, the Leatherworld sector inaugurated its Leather Trend area, developed in collaboration with publisher Edizioni AF and the Arsutoria School design centre. Designed around the expertise of Italian companies specialising in the manufacture of leather shoes and bags, this inspirational space presented the autumn-winter 25-26 trends through 4 creative axis built around the expression of simplicity, nature, dynamism (sportswear collections) and finally romanticism. Leather Trend was also an opportunity to discover the new leather tanning technology developed by Ecotan, which avoids the use of metals (Chrome) and chemicals in the leather preparation stages thanks to the use of vegetable tannins.

From 20 to 22 July 2024, Innatex will once again host international green fashion labels presenting their collections for Spring/Summer 2025 at Messecenter Hofheim Rhein-Main near Frankfurt. The motto of the upcoming trade fair, ‘BLOOM’, emphasises the confidence in more sustainable solutions despite challenges in the green fashion industry.

The organiser is seeing an increase in enquiries from first-time exhibitors and design dicoveries who work with remnants or waste from the textile and other sectors. The summer fair aims to emphasise this form of circularity.

In keeping with this, three of the five Design Discoveries selected so far are located in the area of textile waste reduction. Tentation uses discarded tents to create modern, mostly outdoor-compatible pieces. While Halt.clothing stands for an innovative upcycling concept, the underwear label Avonté works with deadstocks. Softclox with flexible soles and the very feminine women's fashion Verlinne from Romania enrich the special area.

The trade fair is responding to feedback from buyers and, in cooperation with the Hesse Retail Association, is offering a special expert panel on the last day of the event to provide effective sales strategies. Innovative sustainable space concepts have been developed in collaboration with the Akademie Mode & Design AMD Wiesbaden. The students of the Interior Design degree programme use old materials from the INNATEX trade fair construction.

Stratasys Ltd. announced the launch of its Direct-to-Garment (D2G) solution for the J850 TechStyle™ printer, the newest offering in the Stratasys 3DFashion™ direct-to-textile printing technology. The first example of its application is an Urban Tattoo denim collection which will be revealed at the Texprocess exhibition in Frankfurt, Germany on April 23.

The D2G solution is ideal for customization and personalization by enabling the application of full color multi-material 3D print directly on fully assembled garments of various fabric types including denim, cotton, polyester, and linen. It allows fashion brands to facilitate personalized and bespoke designs for customers, including the ability to tailor 3D prints according to individual preferences, sizes, and styles.  

Available in two sizes, the D2G tray kits facilitate the personalization of garments ranging from jeans to jackets, enabling designers and manufacturers to adopt more sustainable practices by reducing material waste. The seamless workflow delivers ease of calibration and compatibility with various garment sizes, streamlining the production process and fostering the creation of unique, personalized apparel.

Demonstrating this innovation, the Urban Tattoo collection showcases the potential and the ease of direct-to-garment 3D printing. Working with noted designers Karim Rashid, Travis Fitch, Zlatko Yanakiev at Meshroom along with Foraeva Studio, this collection shows the transformation of ordinary garments into pieces of wearable art, imbuing them with personal identity and meaning.

Like body tattoos, Urban Tattoos promote a deeper emotional connection, encouraging the upcycling of existing garments and contributing to a more sustainable fashion ecosystem. This aligns with Stratasys’ strategy for Mindful Manufacturing™. Stratasys has been able to create a new collection that will appeal to multiple brands that reach across diverse socio-economic backgrounds.

Messe Frankfurt will extend its footprint in the Central Asian market by establishing seven brand events in Tashkent, Uzbekistan. The country’s strategic location as a crossroads of Europe and Asia positions it as a promising trade gateway and transportation hub, facilitating the economic development of neighbouring countries and access to the wider region. The company’s stronger presence in the market will promote business opportunities and foster the sustainable development of pillar industries, including cosmetics, textiles and clothing, automotive, logistics and transportation.

Uzbekistan has a promising consumer market with significant potential. It is the largest in Central Asia and is expected to increase due to population growth, rising incomes and the modernisation of economic and industry sectors.
 
The nation has actively sought to diversify its economy in recent years, undertaking reforms for greater entrepreneurial freedom and opening up to more international and regional cooperation. The country already exports precious metals, textiles and agricultural produce. It imports machinery, equipment, means of transportation, and vehicle components from foreign trading partners. Attracting overseas investment is also apparent through incentives such as tax benefits, reduced import duties and simplified procedures for overseas investors.
 
In addition, shifting global supply chains and trading patterns could also drive opportunities in the region. The nation benefits from its geographical location owing to its position between Asia and Europe, to which the Uzbek Government recognises the prospects of investing in infrastructure, such as transportation and logistics, to create an efficient transit hub. Against this backdrop, China acknowledges the importance of developing routes along the Belt and Road while Europe has expressed a readiness to support Uzbekistan’s efforts to diversify transport corridors.

Line-up of shows include:

• Automechanika Tashkent; Futuroad Expo Tashkent; and, Scalex Tashkent: 23 – 25 October 2024
• Heimtextil Uzbekistan; Texworld Tashkent; and, Apparel Sourcing Tashkent: 6 – 8 November 2024
• Beautyworld Central Asia: 21 – 23 November 2024

Vietnam is the subject of increasing investment across an array of industries, with its textile sector going from strength to strength in a short space of time. To give key players from across the textile spectrum an opportunity to make their presence felt in this market, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Taking place at the Saigon Exhibition and Convention Center (SECC), the new fair will cover three main product sectors, namely apparel fabrics, yarns and fibres, and garments; home textiles; as well as technical textiles and nonwovens, textile processing, and printing technology.

In line with the industry’s anticipation, the country was identified as the ideal location for ASEAN’s new comprehensive textile platform for several key reasons. Vietnam’s pro-business policies, strategic geographical location, abundant labour force, and favourable trade agreements have contributed to its rise as a global textile manufacturing hub. Agreements such as the Regional Comprehensive Economic Partnership (RCEP); the Indo-Pacific Economic Framework for Prosperity (IPEF); and 15 free trade agreements (FTAs) covering over 60 countries and regions, will further enable participants from across the value chain to conduct cross-border business after connecting at next year’s show. In addition, several key travel initiatives that serve international players have been implemented, including the country’s APEC Business Travel Card programme^[1], availability of e-visas to all nationalities, and visa-free travel for select countries^[2].  

Exhibitors from multiple textile sub-sectors converge in February
In Vietnam’s home textile segment, rising urbanisation, emerging young consumers, and higher disposable incomes are interrelated factors driving growth^[3]. Globally, three of the top trends include recycling; utilising green fibres; and the increasing use of technical fabrics for enhanced comfort and health. At the fair, confirmed home textiles exhibitors include Hanyang Eco Tex, Hohmann GmbH, Phuong Nam Feather, and SIGMA, set to showcase their most up-to-date products, covering bedding, upholstery fabrics, curtain, and sun protection.
 
Utilised for automobiles, civil aviation, construction, health care, and more, Vietnam's exports of technical textiles reached USD 676.6 million for the first nine months of 2022, up 17.1% compared to the same period in 2021^[4]. This in turn bodes well for the country’s import prospects of quality machinery and equipment. Hoping to cater to domestic demand at VIATT 2024, international suppliers in this category include Julai, SIGMA, and Skwentex.

Meanwhile, apparel-related products make up the lion’s share of the country’s textile exports – according to Vietnam Textile & Apparel Association (VITAS), in 2022 these numbered USD 29.1 billion. From Ho Chi Minh to Hanoi, numerous international fashion brands have a manufacturing presence, including Adidas, H&M, Lacoste, Lululemon, Nike, The North Face, Uniqlo, and many more. At next year’s fair, exhibitors such as Avery Dennison, Lenzing, Stylem Takisada-Osaka, and Texwinca, will aim to draw the attention of apparel brands and a wide range of other domestic and international buyers.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain.

^[1] ‘Everything You Need to Know About Traveling to Vietnam with an APEC Business Travel Card’, April 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/apec-business-travel-card-vietnam.html/ (Retrieved: November 2023)
^[2] ‘Vietnam Introduces E-Visa for All Nationalities from August 15, 2023’, August 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/vietnam-introduces-e-visa-for-all-nationalities-from-august-15-2023.html/ (Retrieved: November 2023)
^[3] ‘Vietnam Home Textile Market Size & Share Analysis’, 2023, Mordor Intelligence, https://shorturl.at/wQVWZ (Retrieved: November 2023)
^[4] ‘Vietnam's technical fabric exports continue to be positive’, October 2022, Web Portal of Supporting Industry of Vietnam, https://shorturl.at/lmnvX (Retrieved: November 2023)

Germany-based ZwissTex is a leading manufacturer of textiles with over 150 years of experience, creating innovative and sustainable textile solutions for the automotive and apparel industries. The company also operates in Mexico, to specifically serve the automotive sector across North American Free Trade Agreement (NAFTA) markets. Via OEMs, ZwissTex supplies German automakers including Volkswagen Auto Group, BMW, and Mercedes, as well as American manufacturers in select cases.

Unlike other Kornit customers, ZwissTex had no previous experience printing their own materials, and saw Kornit’s sustainable, single-step, Presto MAX S production system as an effective means of increasing their product capabilities.

“Our textiles were not classically printed in the past, and we did not produce any classical textiles in fashion, which is why we didn’t have any printing experience internally,” said Ralph Moldan, Technical Specialist at ZwissTex, as the system was being installed in their facility. “The only option was to find a system that would enable us to implement the areas in which we are active on the market easily and quickly, without requiring a lot of printing experience.”

One benefit of integrating Kornit technology into the ZwissTex production ecosystem: applying ink only where it is needed and seen, rather than to the full surface of each material. This translates to both reducing the company’s carbon footprint, and minimizing materials waste for a more cost-effective operation.

Prior to making the decision to invest in Kornit, ZwissTex conducted a series of tests and consultations, evaluating possible applications for different materials and engaging with their own key clients to ensure these finished products would meet their rigorous quality and durability standards. This included presenting Kornit-decorated samples at the Techtextil 2022 exhibition in Frankfurt.

Moldan found Kornit’s production capabilities opened new doors to customization of interior areas, a market that continues to grow. He anticipates this technology will create new opportunities with customers they could not reach previously, including new opportunities in sectors such as motor homes, airlines, and aircraft outfitters.

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Die Neonyt wird erstmalig in Paris vom 21. – 23. Januar 2023 stattfinden und von der WSN Développement veranstaltet. Als eine in Europa relevante B2B-Orderplattform für Mode, Nachhaltigkeit und Innovation wird sie internationalen Einkäufer*innen professionell verantwortungsvolle Brands mit textilem Weitblick präsentieren und neue Märkte von Frankreich aus, in Ergänzung zum bestehenden Standort Düsseldorf, erschließen und bedienen. Streng-nachhaltig und nach Design kuratierte Fashion trifft auf Zeitgeist-Gespür für Sustainability, Style und Trends. Zweimal im Jahr, im Januar und September, wird die Neonyt künftig parallel zu der Who's Next und IMPACT verwirklicht.

Im August diesen Jahres wurde die erste Neonyt in Lizenz an die Igedo Exhibitions in Düsseldorf vergeben und findet dort erstmalig vom 28. – 30. Januar 2023 auf dem Areal Böhler statt. Die Messe Frankfurt verkündet nun die Partnerschaft mit dem mode-erfahrenen Messe-Veranstalter WSN Développement aus Paris, der die Neonyt Paris operativ planen und auf dem Paris Expo Porte de Versailles durchführen wird.

Von Beginn an war es das Ziel der Messe Frankfurt, die Neonyt mit ihrem ohnehin internationalen Charakter, ihrer Verantwortung und ihrer einmaligen Reputation auch über Deutschland hinaus in relevanten Märkten international zu platzieren und damit konsequent neue Zugänge zu verlässlich kuratierter Mode – hinsichtlich strikter Nachhaltigkeitsvorgaben bei gleichzeitiger Berücksichtigung aktueller, modischer Strömungen – zu ermöglichen. Dies sei in diesen Zeiten wichtiger denn je, um den unbestrittenen ökologischen und sozialen Mehrwert nachhaltiger Textilien zum Ausdruck zu bringen und verantwortungsvoller Mode attraktive Präsentationsplattformen in einem professionell-verlässlichen Orderumfeld zu ermöglichen, sagt Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.

In Paris wird die Neonyt licensed by Messe Frankfurt zweimal im Jahr Ende Januar sowie Anfang September parallel zur internationalen Who's Next stattfinden. Die Who's Next präsentiert Einkäufer*innen Mode, Accessoires und Lifestyle plus Trends der Saison. In direkter Nachbarschaft zur Neonyt wird sich außerdem die 2019 gestartete IMPACT von WSN befinden. Sie setzt modisch-ökologische Akzente und unterstützt positive Maßnahmen zur Beschleunigung des ökologischen Wandels in der Modebranche. Who's Next und IMPACT ziehen international Einkäufer*innen an – insbesondere aber den Retail aus Frankreich, Italien, Spanien, Portugal, der Schweiz und Belgien. Vor Ort besonders interessant sind für alle Labels auf der Neonyt sowohl Specialty Stores, aber auch Multilable Stores, für die nachhaltige Mode sehr entscheidend ist.

Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt resümiert: „Zusammen mit der Neonyt in Lizenz in Düsseldorf wird die neue Location Paris eine symbiotische Marktbespielung und -ergänzung unseres Standort-Portfolios darstellen. Wir bieten fortan Einkäufer*innen, den Labels sowie unserer wachsenden und engagierten Community die Möglichkeit, sich Märkte neu zu erschließen und ihre Kund*innenbeziehungen noch stärker zu internationalisieren. Gleichzeitig treiben wir als Messe Frankfurt mit unserem internationalen Texpertise Network – über 50 Events weltweit, ca. 22.000 Aussteller und mehr als eine halbe Million Besucher*innen – intensiv unsere Nachhaltigkeitsbestrebungen im Textilbereich insgesamt voran.“