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Drupa (c) Messe Düsseldorf / ctillmann
24.09.2024

drupa 2028 shortened to nine days

Staying true to its four-year cycle, drupa will be held again in May 2028, this time as a nine-day event. As the world’s leading platform for printing technology, the trade fair is adjusting to the changing needs and expectations of exhibitors and visitors and reflecting the continued transformation of the industry. The conceptual direction, new key visual and future claim of drupa 2028 will be presented to the industry in 2025.

Staying true to its four-year cycle, drupa will be held again in May 2028, this time as a nine-day event. As the world’s leading platform for printing technology, the trade fair is adjusting to the changing needs and expectations of exhibitors and visitors and reflecting the continued transformation of the industry. The conceptual direction, new key visual and future claim of drupa 2028 will be presented to the industry in 2025.

“drupa 2024 was more international than ever, and the positive atmosphere throughout the halls reflected our industry’s determination to drive profound change in order to make the printing and packaging industry more sustainable through automation, artificial intelligence and strategic partnerships. And these are exactly the kind of important goals that will continue to require a reliable platform such as drupa in future. What was also apparent, however, was that, as a B2B trade fair with a very high proportion of decision-makers from all over the world, the length of stays at drupa has become shorter. That’s why we want to facilitate trade fair visits with maximum efficiency”, Wolfram N. Diener, Chairman and CEO of Messe Düsseldorf, explains the decision. At this year’s drupa, 76 percent of visitors were part of top and middle management. “We believe that this adjustment is also confirmed by the experience we have gathered at our leading global trade fairs in the fields of machinery, plants and equipment, interpack and K, that address comparable customer profiles and do very well with a similar duration.”

The presentation of cutting-edge technology and machines in operation remains a USP of drupa. The new rules for trade fair duration will continue to allow exhibitors to effectively present and stage wide-ranging product portfolios, machines and workflows as well as an impressive stage programme.

More information:
drupa
Source:

Messe Düsseldorf

10.07.2024

Circular Valley Convention 2025: New Platform for the circular economy

The Circular Valley Convention is a new trade fair format organised by Messe Düsseldorf in cooperation with the non-profit Circular Valley Foundation and with scientific support from the renowned Fraunhofer Institute for Environmental, Safety, and Energy Technology called UMSICHT.

The convention looks at the circular economy from a holistic perspective: across industries and materials – and all phases of the circular economy, from smart circular design to the reuse and further utilisation of products.

As a central global platform for the circular economy, it brings together decision-makers and experts from business, academia, politics, and society in one place. Under the motto "Uniting Industries for a Circular Tomorrow", it promotes their networking in order to present and jointly develop circular solutions and processes and drive forward the transformation towards a circular economy.

The Circular Valley Convention is a new trade fair format organised by Messe Düsseldorf in cooperation with the non-profit Circular Valley Foundation and with scientific support from the renowned Fraunhofer Institute for Environmental, Safety, and Energy Technology called UMSICHT.

The convention looks at the circular economy from a holistic perspective: across industries and materials – and all phases of the circular economy, from smart circular design to the reuse and further utilisation of products.

As a central global platform for the circular economy, it brings together decision-makers and experts from business, academia, politics, and society in one place. Under the motto "Uniting Industries for a Circular Tomorrow", it promotes their networking in order to present and jointly develop circular solutions and processes and drive forward the transformation towards a circular economy.

Messe Düsseldorf is contributing its many years of expertise to the Circular Valley Convention stemming from a wide range of trade fairs such as K, interpack and drupa, which are closely related to the circular economy. The non-profit Circular Valley Foundation, the cooperation partner of the convention, has a comprehensive understanding of the circular economy and a large network. The scientific support provided by the Fraunhofer Institute for Environmental, Safety, and Energy Technology UMSICHT and the associated expertise round off the extensive professional support.

The Circular Valley Convention covers all phases of the circular economy: from the use of renewable raw materials to product design, manufacturing, logistics, and operations all the way through to collection, sorting, and recycling, featuring solutions for different material classes and value chains. The convention combines applied research and practice and is a content hub for top decision-makers and experts. With the guiding theme "Enabling Circular Economy", the focus is on three central topics that enable the transformation towards a circular economy:

  • Enabling Value Chains: the implementation of efficient, sustainable, and cross-industry circular solution strategies to maximise the use of resources and make business models fit for the future.
  • Enabling Technologies: the transfer of circular competencies such as redesign, refurbish, remanufacture & recycle. The goal is to optimise products and processes using technologies that comply with the principles of the circular economy.
  • Enabling Materials: the promotion of the efficient use and recycling of various materials, aiming for the extension of product lifespans and the integration of cross-material circular strategies for the sustainable use of resources.

the Circular Valley Convention offers a three-part event format consisting of a conference, an expo, and a networking event on the evening of 12 March 2024. Over 100 high-calibre speakers are scheduled to attend the conference. More than 130 exhibitors and partners are expected to attend the expo, the marketplace for future-oriented circular solutions, which offers insights into new trends, innovations, and best practice examples.

Source:

Messe Düsseldorf GmbH

Strategic partnership between drupa and PRINTING United (c) Messe Düsseldorf GmbH
Ford Bowers (CEO, PRINTING United Alliance) und Sabine Geldermann (Director drupa, Portfolio Print Technologies)
31.05.2024

Strategic partnership between drupa and PRINTING United

Messe Düsseldorf Group and PRINTING United Alliance, two important printing technology event organizers, announce a closer working relationship.

Starting in 2024, the partnership of the trade fairs drupa and PRINTING United Expo located in Europe and North America, respectively, will bolster the reach of each brand throughout the industry. Both organizations, with their customer-centric focus, will look to make all their events even more relevant and beneficial to both attendees and exhibitors in the ever-changing printing technology landscape.

PRINTING United Expo 2024 will be held in Las Vegas from September 10-12 at the Las Vegas Convention Center.

Messe Düsseldorf Group and PRINTING United Alliance, two important printing technology event organizers, announce a closer working relationship.

Starting in 2024, the partnership of the trade fairs drupa and PRINTING United Expo located in Europe and North America, respectively, will bolster the reach of each brand throughout the industry. Both organizations, with their customer-centric focus, will look to make all their events even more relevant and beneficial to both attendees and exhibitors in the ever-changing printing technology landscape.

PRINTING United Expo 2024 will be held in Las Vegas from September 10-12 at the Las Vegas Convention Center.

Source:

Messe Düsseldorf GmbH

20.02.2024

Texworld Apparel Sourcing Paris

Nearly 8,000 international visitors came to meet the 1,300 exhibitors at Texworld Apparel Sourcing Paris. This year's event was enhanced by a boldly designed showcase in the heart of Paris.
The offer was broader, more diversified and more accessible. Despite increasing requirements in the industry, visitor numbers remained stable. It was on these two objective notes that the latest edition of the Texworld and Apparel Sourcing Paris trade shows for the fashion industry came to a close, held from 5 to 7 February 2024 at the Paris Expo Porte de Versailles. During these 3 days, nearly 8,000 visitors came to meet 1,300 weaving and clothing companies from 25 countries on the two levels of Hall 7 (7.2 and 7.3).

Nearly 8,000 international visitors came to meet the 1,300 exhibitors at Texworld Apparel Sourcing Paris. This year's event was enhanced by a boldly designed showcase in the heart of Paris.
The offer was broader, more diversified and more accessible. Despite increasing requirements in the industry, visitor numbers remained stable. It was on these two objective notes that the latest edition of the Texworld and Apparel Sourcing Paris trade shows for the fashion industry came to a close, held from 5 to 7 February 2024 at the Paris Expo Porte de Versailles. During these 3 days, nearly 8,000 visitors came to meet 1,300 weaving and clothing companies from 25 countries on the two levels of Hall 7 (7.2 and 7.3).

Visitors: a Euro-Mediterranean Top 5
This unprecedented concentration of international companies in Europe, which exceeds in number that of February 2019, is a reminder of the central role of European markets for the global fashion industry. This position is confirmed by the weight of buyers from the Euromed zone in the visitor structure: Top 5 is concentrated around buyers from France (20% of the total, up sharply on 2023), the UK (8.3%), Italy (7.9%), Turkey (7.2%) and Spain (6.8%). This Parisian event is proving to be an essential point of contact between designers, buyers and suppliers of fabrics or finished products.

Making the offer ever more accessible “Despite the slowdown in the clothing market, Europe remains a major market for textile and finished goods manufacturers" explains Frédéric Bougeard, President of Messe Frankfurt France. “For some players, it is becoming a strategic market to offset the uncertainties weighing on the Russian and American markets" he continues. Our mission is to fulfill our role as a market place, to adapt to these changes and to make the international offer more and more accessible." The February event also highlighted near sourcing. Nine Ukrainian companies grouped together under the banner of the Ukrainian Association of Textile and Leather Industry Companies (Ukrlegprom), as well as Bulgarian, Italian and Dutch companies, were able to take advantage of the show's visibility to include their expertise in the sourcing plans of French and European buyers.

Texworld Apparel Sourcing Paris, a new name for our trade fairs
Reflecting the adaptation of Messe Frankfurt France's strategy to changes in the market, Texworld Evolution Paris is changing its name to Texworld Apparel Sourcing Paris. This move reflects developments in fashion sourcing and the expansion of brand universes. A growing number of buyers now want to be able to select materials, while also sourcing finished products directly to complement collections or expand their range. The new name is accompanied by a new dual baseline - Weaving the future; sourcing I business I solutions - to underline these developments and reinforce the fairs' service-led positioning.

From 1 to 3 July 2024 at Porte de Versailles
This new signature will be fully expressed at the next edition of Texworld Apparel Sourcing Paris, including Avantex and Leatherworld, which will take place from 1 to 3 July 2024 in Hall 7 (7.2 and 7.3) of the Paris Expo Porte de Versailles. The show, which will remain the same size and offer a more selective range of products, will reflect this convergence between textiles and finished products. This session will also have no interaction with the Paris 2024 Olympic Games, which are due to open on 26 July, three weeks after Texworld Apparel Sourcing Paris

Source:

Messe Frankfurt

DITF: Recyclable event and trade fair furniture made of paper (c) DITF
Structurally wound paper yarn element with green sensor yarn.
26.01.2024

DITF: Recyclable event and trade fair furniture made of paper

A lot of waste is generated in the trade fair and event industry. It makes sense to have furniture that can quickly be dismantled and stored to save space - or simply disposed of and recycled. Paper is the ideal raw material here: locally available and renewable. It also has an established recycling process. The German Institutes of Textile and Fiber Research (DITF) and their project partners have jointly developed a recycling-friendly modular system for trade fair furniture. The "PapierEvents" project was funded by the German Federal Environmental Foundation (DBU).

Once the paper has been brought into yarn form, it can be processed into a wide variety of basic elements using the structure winding process, creating a completely new design language.

A lot of waste is generated in the trade fair and event industry. It makes sense to have furniture that can quickly be dismantled and stored to save space - or simply disposed of and recycled. Paper is the ideal raw material here: locally available and renewable. It also has an established recycling process. The German Institutes of Textile and Fiber Research (DITF) and their project partners have jointly developed a recycling-friendly modular system for trade fair furniture. The "PapierEvents" project was funded by the German Federal Environmental Foundation (DBU).

Once the paper has been brought into yarn form, it can be processed into a wide variety of basic elements using the structure winding process, creating a completely new design language.

The unusual look is created in the structure winding process. In this technology developed at the DITF, the yarn is deposited precisely on a rotating mandrel. This enables high process speeds and a high degree of automation. After the winding process, the individual yarns are fixed, creating a self-supporting component. A starch-based adhesive, which is also made from renewable and degradable raw materials, was used in the project for the fixation.

The recyclability of all the basic elements developed in the project was investigated and confirmed. For this purpose the research colleagues at the project partner from the Department of Paper Production and Mechanical Process Engineering at TU Darmstadt (PMV) used the CEPI method, a new standard test procedure from the Confederation of European Paper Industries.

Sensor and lighting functions were also implemented in a recycling-friendly manner. The paper sensor yarns are integrated into the components and detect contact.

Also, a modular system for trade fair and event furniture was developed. The furniture is lightweight and modular. For example, the total weight of the counter shown is well under ten kilograms and individual parts can easily be shipped in standard packages. All parts can be used several times, making them suitable for campaigns lasting several weeks.

A counter, a customer stopper in DIN A1 format and a pyramid-shaped stand were used as demonstrators. The research work of the DITF (textile technology) and PMV (paper processing) was supplemented by other partners: GarnTec GmbH developed the paper yarns used, the industrial designers from quintessence design provided important suggestions for the visual and functional design of the elements and connectors and the event agency Rödig GmbH evaluated the ideas and concepts in terms of usability in practical use.

Source:

Deutsche Institute für Textil- und Faserforschung (DITF)

27.11.2023

ITMA ASIA + CITME: Smart technologies for green textile production

ITMA ASIA + CITME, Asia’s leading trade fair for textile machinery, took place in Shanghai with a considerable presence of VDMA member companies. The round about 40 exhibiting VDMA members covered nearly all different machinery chapters with a focus on spinning and manmade fibers, nonwovens, weaving, braiding, knitting & hosiery, finishing & dyeing and textile processing. They were part of a strong German presence with a total of around 60 German exhibitors – including non-machine manufacturers.

ITMA ASIA + CITME, Asia’s leading trade fair for textile machinery, took place in Shanghai with a considerable presence of VDMA member companies. The round about 40 exhibiting VDMA members covered nearly all different machinery chapters with a focus on spinning and manmade fibers, nonwovens, weaving, braiding, knitting & hosiery, finishing & dyeing and textile processing. They were part of a strong German presence with a total of around 60 German exhibitors – including non-machine manufacturers.

During a press conference on the first day of the show, Dr. Janpeter Horn, chairman of the VDMA Textile Machinery Association and managing director of August Herzog Maschinenfabrik expressed: “After years of cancelled or postponed trade fairs and travel restrictions, this year’s ITMA ASIA + CITME is the first edition of the show that can be attended not just by Chinese but by visitors from various countries and regions. The event is a good opportunity to meet customers and partners again in person and not just on a screen. ITMA ASIA + CITME provides a good chance to deepen the already good relations with China and other Asian countries further and to set-up new partnerships.”

Dr. Horn continued to present latest facts and figures about the German textile machinery industry. Between January and August 2023, the overall exports of textile machinery and accessories summed up to 1.7 billion euros, which was a slight decrease compared to the same period in 2022. The shipping to almost all major markets decreased between January and August: China: 440 million € (2022: 453 million €), Turkey: 205 million € (2022: 265 million €), USA: 177 million € (2022: 144 million €), India: 170 million € (2022: 228 million €).

Numerous VDMA member companies have production sites in the major Asian markets China and India and serve their customers in these countries from there. A latest VDMA business climate survey among the textile machinery companies in China showed, that 75% of all participants assessed their current business situation as either good (6%) or satisfactory (69%). For the coming quarter, 50% of the companies see the market to decline. Asked about the business situation during the next six months, 44% of the companies expect the market to remain stable, 56% expect the situation to become worse. This is also reflected in the HR of the companies: 63% expect the number of employees to remain unchanged.

Source:

VDMA e. V.

Dibella: Product launch at two London trade fairs (c) Dibella
17.11.2023

Dibella: Product launch at two London trade fairs

Dibella will present its circular bed linen “Versailles” at the Sustainable Design Summit and the Cruise Ship Interiors Design Expo in London. Dibella is thus once again underpinning its reputation as a pioneer in the field of sustainability.

The Bocholt-based company is presenting its new innovation for the first time at the Sustainable Design Summit on 28 November 2023 at the Museum of London Docklands. International visitors from the cruise, hotel and aviation sectors will have the opportunity to find out more about the first circular bed linen "Versailles".

At the subsequent Cruise Ship Interiors Design Expo from 29 to 30 November 2023 at ExCeL in London, Dibella will be exhibiting for the second time after a successful start in 2022. Under the motto "Almost too good to get out of bed", Dibella will be presenting its new innovation "Versailles", its multi-certified products, the company and its customised services and benefits.

Dibella will present its circular bed linen “Versailles” at the Sustainable Design Summit and the Cruise Ship Interiors Design Expo in London. Dibella is thus once again underpinning its reputation as a pioneer in the field of sustainability.

The Bocholt-based company is presenting its new innovation for the first time at the Sustainable Design Summit on 28 November 2023 at the Museum of London Docklands. International visitors from the cruise, hotel and aviation sectors will have the opportunity to find out more about the first circular bed linen "Versailles".

At the subsequent Cruise Ship Interiors Design Expo from 29 to 30 November 2023 at ExCeL in London, Dibella will be exhibiting for the second time after a successful start in 2022. Under the motto "Almost too good to get out of bed", Dibella will be presenting its new innovation "Versailles", its multi-certified products, the company and its customised services and benefits.

With "Versailles", Dibella is realising its vision of a closed-loop economy. The specialist for sustainable contract textiles has succeeded in recycling old, no longer usable bed linen into new fibres and weaving them into new bed linen.

Source:

Dibella GmbH

14.11.2023

End of PREMIUM Berlin - SEEK continues

PREMIUM Berlin will not take place in January 2024. The critical developments in the industry, and the changed global economic situation are presenting big trade fair formats with a new dimension of challenges.
 
PREMIUM, which started as an underdog in 2003 and established an entire segment in the industry, has developed into an icon. The original concepts and approaches have shaped the fashion world. However, as is so often the case in the fast-moving fashion industry, even outstanding success stories come to an end. The management team led by Anita Tillmann and Jörg Arntz recognised this change and paved the way for SEEK, which was launched in 2009.
 
The entire industry has changed significantly in recent years and is still undergoing a transformation. It has become clear that large trade fairs are no longer in keeping with the times. Instead, boutique trade fairs and specialised events are trending. Events like SEEK enable a closer connection between exhibitors, visitors and the community, which is of great economic and social importance in today's world.

PREMIUM Berlin will not take place in January 2024. The critical developments in the industry, and the changed global economic situation are presenting big trade fair formats with a new dimension of challenges.
 
PREMIUM, which started as an underdog in 2003 and established an entire segment in the industry, has developed into an icon. The original concepts and approaches have shaped the fashion world. However, as is so often the case in the fast-moving fashion industry, even outstanding success stories come to an end. The management team led by Anita Tillmann and Jörg Arntz recognised this change and paved the way for SEEK, which was launched in 2009.
 
The entire industry has changed significantly in recent years and is still undergoing a transformation. It has become clear that large trade fairs are no longer in keeping with the times. Instead, boutique trade fairs and specialised events are trending. Events like SEEK enable a closer connection between exhibitors, visitors and the community, which is of great economic and social importance in today's world.

SEEK, which has focussed on its core segment in recent years and serves the streetwear segment, will continue its mission with its loyal network. The platform has not only established itself for forward-thinking brands, but is also the proud organiser of the "Conscious Club", the largest hub on the topic of sustainability in the industry. Here, visitors and exhibitors will not only find the most important trends and ideas in the field of sustainability, but also the most exciting new collections from the pioneers who are responsible for the positive changes.
 
With a clear focus on product quality, community building and strong values such as honesty, creativity, and resilience, SEEK is able to meet the needs of its target audience. So far, the feedback from the committed brands has been consistently positive. The SEEK team is pleased to be able to continue to rely on this commitment and build on it. Around 200 brands are expected again in January.
Berlin will continue to be a place where new trends are set, creative collaborations are formed, and business is done.
 
Although the decision to close PREMIUM is the end of an era, it does not mean the end for the fashion world, but rather opens new doors and enables new opportunities. SEEK is ready to shape this change with like-minded partners and continue to make a significant contribution to the development of the industry.

Source:

Premium Exhibitions GmbH

30.08.2023

VIATT 2024’s prospects highlighted at Intertextile Apparel press conference

Harnessing the synergy of the Texpertise Network of Messe Frankfurt and its global apparel flagship, the co-organisers of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) recently held a joint press conference on 28 August 2023, the first day of Intertextile Shanghai Apparel Fabrics – Autumn Edition. Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt  and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. Set to launch the spring sourcing season, the fair will take place from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Harnessing the synergy of the Texpertise Network of Messe Frankfurt and its global apparel flagship, the co-organisers of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) recently held a joint press conference on 28 August 2023, the first day of Intertextile Shanghai Apparel Fabrics – Autumn Edition. Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt  and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. Set to launch the spring sourcing season, the fair will take place from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

For its first edition, the fair is expected to attract over 500 exhibitors and around 35,000 visitors to an 18,000 sqm exhibition space. Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, considered the show’s importance on a worldwide scale: “Serving as a supplementary trade fair to our existing events in China, VIATT will effectively extend our market reach into South East Asia. We’ve designed it to reinforce our global Texpertise Network, spanning the entire textile value chain. The network, which links over half a million textile professionals globally and organises more than 50 international textile trade fairs across 11 different countries, will lend its full support to the fair.”
 
She continued: “In line with this commitment, we will harness our more than 30 years of experience organising Intertextile in China, and extend to the fast-growing textile sector in Vietnam. Intertexile has grown to be by far the most influential series within our Texpertise Network, covering a broad range of resources in apparel fabrics, home and contract textiles."
 
With Vietnam’s largest international airport and seaport, and its proximity to other textile producing countries and regions, Ho Chi Minh City is strategically located to hold an event of this nature. The city attracts 35%[1] of Vietnam’s foreign direct investment projects, and is the venue of choice for a significant portion of the country’s trade fairs.
 
Discussing the event’s potential, Mr Vu Ba Phu, Director General of Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam has emerged as one of the leading textiles exporting countries worldwide, with particularly high growth in the past 10 years, ranging from 15% to 20% yearly. As companies seek to diversify supply chains, and Vietnam introduces lucrative trade agreements, the market is predicted to attract even more investments. A big importer of textile machinery, fabrics, and yarns and fibres, green production and durable goods have become increasingly important. VIATT 2024 will be an important hub helping suppliers and buyers in all categories to meet, source and unleash the full potential of this market.”
 
A comprehensive Vietnam-based textile fair is an attractive proposition for manufacturers and sourcing professionals alike. Exhibitors from around the world will showcase a full spectrum of apparel fabrics, yarns and fibres, and garments; the latest innovations in technical textiles and nonwovens, textile processing, and printing technology; as well as a wide range of home and contract textiles.
 
Apparel fabrics, yarns and fibres, and garments

This sector will contain quality exhibitors from Vietnam, ASEAN, and beyond, providing buyers with numerous, diverse sourcing options in apparel textile sub-categories such as accessories, casualwear, denim, lace and embroidery, ladieswear, pattern designs, shirting, sportswear, suiting, and many more.
 
Technical textiles and nonwovens, textile processing, and printing technology
With application areas that include everything from automotive, aerospace and shipping, to construction, healthcare and safety, products on display will include innovative machinery, as well as some of the latest developments in smart textiles, such as wearable technology, sensors, and advanced materials.
 
Home textiles
Exhibitors will feature high-quality bed linens, towels, curtains, and much more, suitable for visitors sourcing for both residential and commercial applications. The diverse collections of home textiles will be enhanced by globally on-trend interior designs and in-demand, organic materials.
 
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

[1] ‘Investing in Ho Chi Minh City’, October 2022, Vietnam Briefing, retrieved August 2023, https://www.vietnam-briefing.com/news/investing-in-ho-chi-minh-city-why-the-megacitys-industry-economy-and-policy-are-key-to-developmen.html/

Source:

Messe Frankfurt (HK) Ltd

Photo: Pexels
12.06.2023

VIATT 2024: New textile fair in Vietnam

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

More information:
Vietnam
Source:

Messe Frankfurt (HK) Ltd,

(c) Messe Düsseldorf GmbH
03.05.2023

in-store asia takes place June 2023 in Mumbai

The 14th in-store asia will be held in Mumbai from 1 June to 3 June 2023. The trade exhibition for retail resources and investment in store design, VM and in-store marketing gathers decision-makers from more than 7,500 retail companies, consultants, service providers, and manufacturers, bringing together over 100 exhibitors.

Since 2018, in-store asia has been a member of the international trade fair family of EuroShop in Düsseldorf. It assembles all leading retail solutions providers from India and other countries under one roof. Here decision-makers from retail, including branded product producers, retail consultants as well as providers of services and solutions for retail, store designers, architects and VM experts come together.

The 14th in-store asia will be held in Mumbai from 1 June to 3 June 2023. The trade exhibition for retail resources and investment in store design, VM and in-store marketing gathers decision-makers from more than 7,500 retail companies, consultants, service providers, and manufacturers, bringing together over 100 exhibitors.

Since 2018, in-store asia has been a member of the international trade fair family of EuroShop in Düsseldorf. It assembles all leading retail solutions providers from India and other countries under one roof. Here decision-makers from retail, including branded product producers, retail consultants as well as providers of services and solutions for retail, store designers, architects and VM experts come together.

The 3-day event includes not only the Expo area but also a wide range of side events comprising a Convention with over 30 speakers, the presentation of the coveted VM & RD Retail Design Awards as well as the VM Challenge, a live shop window challenge for top-notch visual merchandisers that is unique for India. Furthermore, the Retail Technology Pavilion will present new tools, for instance for retail management and customer tracking as well as solutions revolving around AI & virtual reality, NFTs, smart checkout all the way down to store management, retail security and payment. Celebrating a premiere here will be the Start-up Hub, which will provide emerging, innovative companies with a stage to present themselves to the industry.

The Indian retail industry has changed drastically; being one of the fastest growing retail markets it has proven a key driver for the Indian economy. The Indian retail sector is forecast to continue posting enormous growth rates due to such factors as growing urbanisation, rising household incomes, better connected rural consumers and rising consumer spending.

Source:

Messe Düsseldorf GmbH

(c) Premium Exhibitions GmbH
19.04.2023

PREMIUM and SEEK redefine "trade fairs" - FEEL CONNECTED AGAIN

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

PREMIUM and SEEK are focusing on a more rigorous curation of promising brands and collections as well as various opportunities to connect. An extensive content programme of keynotes, round tables, live interviews, study presentations and panels on the most important trends will offer two diverse and time-efficient days. The areas of concentration encompass sustainability, technology, fashion, business, lifestyle, and beauty. The repertoire of topics include marketing themes such as LinkedIn and Tik Tok, new tech tools such as ChatGPT or Virtual Dressing as well as news from the metaverse. Sustainability topics such as denim, circularity, re-commerce, vintage and the new Green Deal laws will be discussed as well as cross-industry topics such as female empowerment, Gen Z and modern leadership.
     
PREMIUM marks the first event of the season for womenswear. New silhouettes, design trends, provocation and the current zeitgeist are brought to the forefront with a carefully curated selection of brands. The fashion scene and visitors can look forward to the best of denim, hyper-femininity, beauty, well-being, future Berlin icons and innovations from the tech and lifestyle sphere. New talents will also have the opportunity to pitch their labels to a professional audience. SEEK focuses on heritage, Y2K, modern sportswear, outdoor and sustainable brands, which will be shown in the CONSCIOUS CLUB. Other highlights will include talks and inspiring activations from the community.

"We listen, research and curate the most important trends for the industry. To do this, our team of experts travels across Europe and exchange ideas with representatives from the entire industry. The results of months of work can be discovered in two days," says Maren Wiebus, Creative Director of the Premium Group.

Today, attention is the most important currency for the fashion industry. This is also why, for the very first time ever, the Premium Group events will take place over only two days instead of three. At the same time, generally accepted norms and rules are questioned, taken apart, and put back together again. The organisers of Premium Group invite fashion professionals to discuss the rules and redefine them together.
 
The summer editions of PREMIUM and SEEK will take place on 11 and 12 July at the new old location Station-Berlin in the heart of Berlin.

Source:

Premium Exhibitions GmbH

22.03.2023

Premium Group: Repositioning of trade shows PREMIUM and SEEK

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The summer editions of PREMIUM, SEEK, and the CONSCIOUS CLUB will take place on the 11th & 12th of July 2023 in Berlin.

Source:

Premium Group

(c) Messe Frankfurt HK, Ltd.
13.02.2023

Intertextile Shanghai Home Textiles confirms August 2023

With many trade fairs restarting their event schedules worldwide, and China notably relaxing border restrictions for travellers entering the country, global industry players are looking forward to the return of the Asian home textile show.

The Autumn Edition, which is more targeted towards international participants, will take place at the National Exhibition and Convention Center (Shanghai) from 16 – 18 August 2023. Due to easing travel restrictions and the promising home textiles market, the organisers expect to welcome more overseas exhibitors and visitors to the upcoming show.  

With China’s reopened borders the latest step in the global home textiles industry getting back on track, international suppliers have been actively seeking ways to reinvigorate business growth stunted by the pandemic, and participating in reputable trade fairs is a common choice.

With many trade fairs restarting their event schedules worldwide, and China notably relaxing border restrictions for travellers entering the country, global industry players are looking forward to the return of the Asian home textile show.

The Autumn Edition, which is more targeted towards international participants, will take place at the National Exhibition and Convention Center (Shanghai) from 16 – 18 August 2023. Due to easing travel restrictions and the promising home textiles market, the organisers expect to welcome more overseas exhibitors and visitors to the upcoming show.  

With China’s reopened borders the latest step in the global home textiles industry getting back on track, international suppliers have been actively seeking ways to reinvigorate business growth stunted by the pandemic, and participating in reputable trade fairs is a common choice.

According to TexPro, the global home textiles market is expected to grow at an annual rate of 3.5% between 2020 and 2025, with the market size to reach over USD 151 billion by the end of the forecast period. Regionally, China is expected to remain the world’s largest home textiles market with a share of over 28%.

As an important sector for the home textiles industry and the global economy in general, China has announced several policies to facilitate business and trading activities that involve foreign companies. One of the most important is the ease of the travel regulations when entering the country.

735 exhibitors and over 20,000 buyers joined the previous edition, and participants can expect a comprehensive platform in autumn. The fair will comprise a wide range of home textile products, including bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Source:

Messe Frankfurt HK, Ltd.

(c) Messe Frankfurt (HK) Ltd
08.02.2023

Cinte Techtextil China 2023 set for September

With China easing its pandemic restrictions, foreign exhibitors and buyers can look forward to quarantine-free travel when participating at this year’s industry showcase in Shanghai. The technical textile and nonwovens fair is scheduled to take place from 19 – 21 September 2023 at the Shanghai New International Expo Centre, amid positive market forecasts for both sectors. The organisers are anticipating a strong showing and the conclusion of an inconsistent period for in-person textile business.

“The industry has demonstrated incredible patience and resilience over the course of the pandemic,” said Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd. “With both markets growing and China opening its borders, we are excited at the prospect of providing participants with an international, business-friendly platform and expect to welcome a healthy number of exhibitors later this year.”

With China easing its pandemic restrictions, foreign exhibitors and buyers can look forward to quarantine-free travel when participating at this year’s industry showcase in Shanghai. The technical textile and nonwovens fair is scheduled to take place from 19 – 21 September 2023 at the Shanghai New International Expo Centre, amid positive market forecasts for both sectors. The organisers are anticipating a strong showing and the conclusion of an inconsistent period for in-person textile business.

“The industry has demonstrated incredible patience and resilience over the course of the pandemic,” said Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd. “With both markets growing and China opening its borders, we are excited at the prospect of providing participants with an international, business-friendly platform and expect to welcome a healthy number of exhibitors later this year.”

The global technical textile and nonwovens markets are both set to perform strongly over the next few years. According to Grand View Research, the technical textile market is forecast to expand at a CAGR of 4.7% from 2022 to 2030[1]. The nonwoven fabrics market is anticipated to display an even stronger CAGR of 5.6% during the same period[2], with Asia-Pacific to maintain its position as the biggest regional market.

As one of Asia’s leading trade fairs for the abovementioned sectors, Cinte Techtextil China is the preferred platform for multiple industry players. Speaking at the previous edition in 2021, Mr Seven Shen, Sales Manager at Libero Trading (Shanghai) Co Ltd, China, said: “We have been exhibiting at this fair for years, and know we will meet our target customers at every edition. The buyers here are all highly specialised.”

During his interview at the same edition, Mr Eric Ni, Senior Manager, China Supply Chain Marketing for Cotton Council International, USA, commented: “We hope to use this platform to meet more companies and brands in the nonwovens industry who are interested in US cotton, and to meet up with old friends to discuss the current situation and industry trends. The fair’s buyers are quality, and we have found some new potential clients at this edition.”

Many buyers at the previous edition also gave positive appraisals. “As a professional trade fair for technical textile and nonwoven products, Cinte Techtextil China is not only a platform to gather qualified industry players, but also the best place to showcase new products and innovations,” said Mr Lin Bin, Technical Director at Zhejiang Xinna Medical Device Technology Co Ltd, China. “Specific and high quality products enhance sourcing efficiency for buyers, and exposure to new trends and market developments ensures my company visits here regularly.”

The fair’s product categories cover 12 application areas, which comprehensively span a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw materials providers to finished fabrics, chemicals and other solutions. This scope of product groups and application areas ensures that the fair is an effective business platform for the entire industry.

[1] “Technical Textile Market Size, Share & Trends Analysis Report 2022-2030”, 2022, Grand View Research, https://bit.ly/3IAxQIK, (Retrieved: January 2023)
[2] “Nonwoven Fabrics Market Size”, 7 September 2022, GlobeNewswire, https://bit.ly/3CxPE3u, (Retrieved: January 2023)

Source:

Messe Frankfurt (HK) Ltd

15.07.2022

ANDRITZ at CINTE 2022 in China

International technology group ANDRITZ will be presenting its nonwovens production solutions at CINTE 2022 in Shanghai, China – one of the main trade fairs for technical textile and nonwoven products in Asia. ANDRITZ will show its product portfolio covering state-of-the-art nonwovens and textile production technologies such as air-through bonding, airlay, needlepunch, spunlace, spunbond, wetlaid/WetlaceTM, converting, textile finishing, recycling, and natural fiber processing.

ANDRITZ supports nonwovens producers in the move to sustainability with the aim of reducing or eliminating plastic components while maintaining the high quality of the desired product properties. This applies to all types of sustainable wipes, such as flushable, biodegradable, bio-sourced, carded pulp or standard carded wipes. The latest development in this field is the ANDRITZ neXline wetlace CP line, which integrates the carded-pulp (CP) process. This is a fully engineered production line combining the benefits of drylaid and wetlaid technologies to produce a new generation of biodegradable wipes.

International technology group ANDRITZ will be presenting its nonwovens production solutions at CINTE 2022 in Shanghai, China – one of the main trade fairs for technical textile and nonwoven products in Asia. ANDRITZ will show its product portfolio covering state-of-the-art nonwovens and textile production technologies such as air-through bonding, airlay, needlepunch, spunlace, spunbond, wetlaid/WetlaceTM, converting, textile finishing, recycling, and natural fiber processing.

ANDRITZ supports nonwovens producers in the move to sustainability with the aim of reducing or eliminating plastic components while maintaining the high quality of the desired product properties. This applies to all types of sustainable wipes, such as flushable, biodegradable, bio-sourced, carded pulp or standard carded wipes. The latest development in this field is the ANDRITZ neXline wetlace CP line, which integrates the carded-pulp (CP) process. This is a fully engineered production line combining the benefits of drylaid and wetlaid technologies to produce a new generation of biodegradable wipes.

The neXline wetlaid aXcess targets smaller and medium production volumes and has been devised for new and existing lines. The line is easy and fast to ship due to the compact design, which also fits perfectly into containers. An operator-friendly configuration and versatile design ensure efficient production at affordable investment costs.

The aXcess range was specially developed at ANDRITZ (China) Ltd. Wuxi Branch to handle medium capacities. The facility in Wuxi has an experienced platform for production and service specially geared to serve the Asian nonwovens industry. With the aXcess range, ANDRITZ has developed a hybrid line combining European and Chinese machines, which is the ideal combination to obtain the best added value from each component in the line and be very flexible to accommodate different business cases.

PREMIUM GROUP & JOOR present their first Hybrid Trade Fair Platform (c) Premium Exhibitions GmbH
09.06.2022

PREMIUM GROUP & JOOR present hybrid Trade Fair Platform

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

Source:

Premium Exhibitions GmbH

Graphic: Premium Group
14.03.2022

Premium Group: Details of the new Event Cosmos in Berlin

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

PREMIUM: New tripartition with new segments
In order to be able to show all relevant segments of advanced contemporary fashion even better and more holistically, the PREMIUM portfolio will be divided into three new areas from the summer. With the segmentation into High, Icon & Volume, large, commercially successful brands as well as more focused designer brands, newcomers and smaller innovators will now find their place. Here the PREMIUM fashion team advises all partners in detail in order to guarantee ideal positioning and the possibility of storytelling.

SEEK: Premiere of the SEEK Conscious Club
Sustainability has been part of the culture of the SEEK brand since it was founded 12 years ago. With the new SEEK Conscious Club, in addition to the SEEK area with well-known and new SEEKERS, a dedicated area for sustainable brands is being created. SEEK offers them the stage and space to grow and the attention to optimally spread brand values. The international SEEK community is represented by niche brands as well as commercially successful players. And the established TRADE UNION for brands with a particularly sharp sales strategy will once again have an exclusive area in the new location.

THE GROUND: Festival for Style & Culture
With the new Direct to Consumer Festival THE GROUND, the Premium Group is now also inviting Gen-Z, Gen-Y and Culture Pioneers once a year. Music acts, panels and live talks with well-known speakers and influencers, creative workshops, sports and wellbeing sessions are intended to inspire, enrich, enlighten and inspire exchange: entertainment, edutainment and experiences.

THE GROUND turns live streams into live encounters, consumers into co-creators and classic retailers into strategic marketing and event partners. Here, through emotional experiences and unique showcases, brands can be experienced and interested customers become loyal brand fans. Topics relevant to society and generations, such as fashion, sports, beauty & well-being, metaverse & gaming, will be featured in the area as well as in talks and master classes as part of the FASHIONTECH content format.

"In order to remain sustainable, we want and need to merge B2B and D2C and create a place - a marketplace for ideas and products - where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.

“B2B and D2C will take place in parallel on one site, although of course there will still be an area for professionals only, i.e. exclusively for the industry. The D2C area is accessible to both end consumers and trade visitors. In addition to our trade fairs, we create new content from which our visitors and exhibitors benefit.”

During the event, which will take place from Thursday to Saturday for the first time, it will be about exchange, trends, inspiration and emotion, new brands, the further development of well-known players, creative collection presentations and of course what the fashion world and its protagonists * inside: joy and passion. In order for this to work and for the long-term existence of the new event concept in Berlin to be guaranteed, everyone involved is asked, challenged and responsible.
 
Selected brand highlights:
American Vintage // Aigner // At.p.Co  // Ben Sherman // Blue de Geñes // Buffalo // Camper // C.O.F. Studio // Copenhagen Studios // Coster Copenhagen // Crep Protect // Denham // Dstrezzed // Drykorn // Ecoalf 1.0 //  Edwin // Ellesse // Fabienne Chapot //  Fleurs de Bagne // Floris Van Bommel // Gant //  Happy Socks // Helene Galwas // Herrlicher // Hiltl //  Horizn Studios // Ilse Jacobsen // Izipizi Paris // Kangaroos // Kennel & Schmenger Schuhmanufaktur // Keen // K-Swiss // Lee // Merz b. Schwanen // Moss Copenhagen // Nautica  // Novesta // Nudie Jeans //  O My Bag // Pantofola D’Oro 1886  // People of Shibuya // Palladium // Pendleton Woolen Mills // Puma // Property Of //  Reyn Spooner // Sandqvist // Saucony // Studio Seidensticker // Stutterheim // Sofie Schnoor // Steve Madden // Thinking Mu // Ucon Acrobatics //  Uniform Bridge // Veja // Womsh // Wool & Co // Wrangler// Yaya // Zespá

Source:

Premium Group

Foto: INNATEX – Internationale Fachmesse für nachhaltige Textilien
18.02.2022

INNATEX 49 attracts over 150 brands

More than 150 exhibitors will be presenting their Green Fashion collections at INNATEX 49 next week, from 25 to 27 February. Given the pandemic situation and the shift in dates for the ordering fair in Hofheim-Wallau, organisers MUVEO GmbH say they are more than satisfied with the number of brands.

“For the original dates in mid-January we had over 200 registrations as usual,” says Alexander Hitzel, INNATEX Project Manager. “"Since we had to postpone another time, the date no longer made sense for many. However, if you consider this in addition to the fact that almost all trade fairs had to be cancelled and the general uncertainty makes decisions virtually impossible, 75 per cent is actually a very good result.”

More than 150 exhibitors will be presenting their Green Fashion collections at INNATEX 49 next week, from 25 to 27 February. Given the pandemic situation and the shift in dates for the ordering fair in Hofheim-Wallau, organisers MUVEO GmbH say they are more than satisfied with the number of brands.

“For the original dates in mid-January we had over 200 registrations as usual,” says Alexander Hitzel, INNATEX Project Manager. “"Since we had to postpone another time, the date no longer made sense for many. However, if you consider this in addition to the fact that almost all trade fairs had to be cancelled and the general uncertainty makes decisions virtually impossible, 75 per cent is actually a very good result.”

The fair catalogue, published today, shows that visitors can expect a multifaceted range of goods.
Alongside popular classics and natural textile providers, there will as usual be young and adventurous new concepts. Newcomers are also to be found, including the linen womenswear from Lithuanian brand Luel, Canadian footwear label Native Shoes with its compostable materials derived from algae and other plants, and the yoga accessories from Southern Shores. As well as the labels, the International Association of Natural Textiles (IVN) and the Global Organic Textile Standards body (GOTS) will also be attending.

“We are assuming that by summer the situation will be more relaxed,” says Hitzel. “Originally we had a lot of plans relating to the fair programme and opportunities for dialogue, with various representatives from the community. We are therefore looking forward all the more to implementing these and other ideas at the end of July, on the 50th anniversary of INNATEX. Our deepest wish is that we will then be able to joyously celebrate 25 years of INNATEX with the entire community all together again and under largely normal conditions.

Source:

UBERMUT GbR

Nikolaus Bader, Pixabay
31.01.2022

Premium Group returns to Berlin: New Concept premiers in July

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 
The creators of PREMIUM, SEEK, FASHIONTECH and THE GROUND are redesigning the sustainability of future-proof fashion fairs with the commitment of the Berlin government, and launching a completely new event concept in which the B2B and D2C sectors merge. In the new Premium Group cosmos, brands can present themselves emotionally and interactively to retailers and consumers. All realities are represented: the new kids in the industry, such as D2C brands, e-com and influencers, are given their place in the Premium Group cosmos in the form of the new fashion festival THE GROUND. But also long-standing partners of established brands and representatives from traditional stationary retail will profit from further developed B2B spaces.

Taking into account the different needs of all visitors, the events will take place from Thursday to Saturday for the first time: from 7 to 9 July 2022.
 
Classic trade fair formats are no longer up to date
'Classic trade fair formats are no longer up to date', sums up Anita Tillmann, Managing Partner of the Premium Group. 'We have to reinvent ourselves and look to the future – to a new stage in the life of the fashion industry post pandemic, which has changed everything. Digitisation, climate change, pandemic, changing values, new industry cycles and new players, as well as topics around gender equality, diversity, metaverse, gaming and NFTs, are just a few areas we are dealing with. We aim to set new standards for the future of trade events and merge B2B and D2C with our new event concept.'
 
Move to Frankfurt am Main fell victim to the coronavirus
The planned kick-off of the Premium Group Events in Frankfurt am Main could not take place because of the coronavirus, and the plan to establish the events at the new location has fallen victim to the pandemic.
 
'It's a shame that the move to Frankfurt didn't work out', says Jörg Arntz, Managing Director of the Premium Group. 'We all tried very hard and did our best. As an entrepreneur, you always have to remain capable of acting and questioning decisions that have been made. In order to do justice to our customers and the market environment, we have decided – after intensive discussions with the city of Berlin – to hold our events in our home city again. We are Berliners at heart and are confident that the new government will anchor Berlin as Europe's creative metropolis in a sustainable and economic way.'

New government brings Premium Group power back to Berlin
“Berlin is THE metropolis for the cultural and creative industries and Europe's largest start-up scene. As the new state government, we are committed to an economically strong Berlin. Trade fairs and events are an important economic factor and a centre of attraction for Berliners and guests from all over the world. We are therefore delighted that we have succeeded in bringing the events of the Premium Group back home”, says Franziska Giffey, Mayor of Berlin.
 
“The Premium Group events strengthen Berlin as a fashion and trade fair location, attract tens of thousands of trade visitors and fashion enthusiasts, create additional economic effects in hotels, gastronomy, retail and the service industry, multiply the global appeal of the city as a location and will open the summer of creativity brilliantly in July. The fact that the fair organiser is returning to its home venue with a new concept is a special opportunity for Berlin and will give the city an additional boost. Opening up the events to end consumers ideally rounds off the trade fair concept. With the Premium Group, Berlin will sustainably strengthen the core themes of fashion and digital transformation”, says Stephan Schwarz, Senator for Economics, Energy and Operations.

Source:

PREMIUM Exhibitions GmbH