From the Sector

Source Fashion, Europe’s leading responsible sourcing show, has announced an inspiring line-up of keynote speakers for its upcoming event, running from 18th to 20th February 2025 at Olympia London. On Wednesday 19th February, a full day of thought-provoking sessions will be headlined by industry visionaries including All Saints Founder Stuart Trevor, award-winning social entrepreneur Safia Minney MBE, and Andrew Xeni, Founder of Nobody’s Child.
 
The sessions will explore critical themes shaping the future of fashion, from sustainability to circularity and transparency, aiming to equip visitors with actionable insights to transform their brands and business practices.
 
Session Highlights:

• The Urgency of Transparency
  • Speaker: Andrew Xeni, Founder, Nobody’s Child, Fabacus and Soreto
  • Time: 11:00 AM
  • Synopsis: As transparency becomes the cornerstone of sustainability, Andrew Xeni will discuss how brands can lead the charge in accountability and ethical operations. From unveiling supply chain practices to empowering consumers, this session highlights the role of transparency in building trust and driving meaningful change in the fashion industry.
•  A Clothing Company That Doesn’t Produce Clothes
  • Speaker: Stuart Trevor, Founder, All Saints & Stuart Trevor
  • Time: 1:30 PM
  • Synopsis: In a groundbreaking fireside chat, Stuart Trevor will showcase how his company is pioneering circularity by transforming pre-owned clothes into desirable fashion pieces. By rethinking the traditional industry model, Trevor will illustrate the potential of upcycling to combat waste and redefine sustainable style.
• Ecosystem Thinking in Fashion: Redesigning for Regeneration
  • Speaker: Safia Minney MBE
  • Time: 2:10 PM
  • Synopsis: In a dynamic panel discussion, Safia Minney will explore strategies to adopt circular and regenerative models, scale these practices, and foster collaborative supply chain solutions. Featuring contributions from experts across industries, this session is set to empower visitors with practical tools for transformative change.

 The keynote sessions will be complemented by speakers from industry-leading organisations such as John Lewis, Vivo Footwear, Pepsi Co, Kingfisher, and environmental NGO WRAP. The full programme will be revealed in the coming weeks.
 
Join the Conversation
Source Fashion 2025 invites fashion professionals, sustainability advocates, and industry leaders to connect, learn, and lead the transformation of the fashion industry.
 
As Europe’s leading responsible sourcing show, Source Fashion brings together a global community of brands, suppliers, and thought leaders to shape the future of ethical and sustainable fashion. Through cutting-edge events, expert-led sessions, and innovative showcases, Source Fashion champions transparency, circularity, and collaboration in the industry.

About Stuart Trevor
In 1983, Stuart Trevor was a finalist in the Paul Smith/Mont Blanc competition and in 1985 he won designer of the year at The Smirnoff Fashion awards “Menswear Day”. Aged 19 he became the first designer and main buyer for REISS. At 28 he founded All Saints and many of the clothes that continue to feature every week in the top 10 bestseller list of the high-street brand today, were designed by Trevor himself over 20 years ago.
 
About Safia Minney
Safia Minney, MBE, FRSA, is an award-winning social entrepreneur, consultant and advisor. Safia is recognised by the World Economic Forum as an Outstanding Social Entrepreneur and is a leading influencer and international speaker on sustainable fashion, sustainable supply chains, ethical business and climate action.
 
Safia founded REAL Sustainability CIC in 2019, to promote awareness and action for sustainable living and leadership. In 2022 REAL launched Fashion Declares – a bottom-up, industry wide movement to promote rapid action to redesign the fashion industry to operate within planetary boundaries.
 
About Andrew Xeni
Andrew Xeni is a visionary technology and retail entrepreneur. After building successful fashion manufacturing business suppling leading UK high street brands, Xeni went on to create eco-conscious 2023 Drapers Retailer of the Year (<£100m), Nobody’s Child, of which Marks and Spencer is a strategic investor and shareholder.
Merging both retail and technology, Xeni also founded award-winning retail tech companies Fabacus and Soreto.
 
As CEO of Fabacus, a DaaS (Data-as-a-Service) technology platform for revolutionising the licencing and retail industries, Xeni has established partnerships with a number of leading businesses within the sectors, including, Fanatics, UFC, Epic Games, Ubisoft and IMG, part of Endeavour.
 
This year, seeing the growing consumer demand for sustainably, Xeni pioneered the UK-first Digital Product Passport in a collaboration with between Fabacus and Nobody’s Child, in partnership with Coinbase.
 
Xeni is backed by a number of leading financial institutions, including iNovia Partners, led by former Google CFO, Patrick Pichette, as well as New Look founder, Tom Singh. In addition to managing a diverse portfolio of businesses, and sitting as Chairman for Nobody’s Child and Soreto, Xeni is an active angel investor.

EDANA, the global association for the nonwovens and related industries, concluded its annual Sustainability Forum at the KBR Royal Library of Belgium in Brussels. This year's forum, themed “Building a Sustainable Future Together,” featured a series of keynote addresses, panel discussions, and collaborative sessions focused on environmental responsibility, corporate social responsibility, and circular economy innovations within the nonwovens sector. With an agenda that bridged policy and practice, the Forum highlighted the latest advancements and strategies aimed at tackling climate change, reducing waste, and enhancing sustainability practices.

Keynote Highlights
The forum featured two keynote speakers: Ana Rovzar, Founder of Polygon AR, opened the Forum with a keynote on the accelerating transition to clean energy. In her speech, she discussed the shift from conventional energy investments to renewables, noting a 50% growth in renewables in 2023 alone. “It is accelerating much faster than people think” she remarked, emphasizing that “real progress requires a united front from governments, businesses, and communities to remove regulatory and technological barriers”.

In another keynote, sustainability expert Mike Barry, formerly of Marks & Spencer, stressed the importance of aligning corporate strategy with sustainability. “Citizens see climate change as a top priority, and companies must act boldly to reduce emissions, especially Scope 3”, he said. “Sustainability is now a vital part of brand identity, and consumers expect more transparency and commitment than ever”.

Innovative Industry Perspectives and EU Policy Impacts
Brieuc Lits, Public Affairs Director at EDANA, examined the potential effects of the EU Green Deal on the nonwovens industry. “The EU’s shift towards balancing sustainability with competitiveness will shape not only policy but the very framework within which we operate”, he noted, emphasizing that the sector must adapt to stay competitive and aligned with regulatory expectations.

Lastly, Paolo Haeusermann, Senior Brand Director and Europe Sustainability Leader at Procter & Gamble, shared insights on advancing sustainability in absorbent hygiene products and emphasized the importance of these items. “We are talking about essential products in people’s lives”, he remarked.

Corporate and Product Sustainability: A Deep Dive
Several industry leaders shared insights on integrating sustainability at every level of business. Carsten Ruff from Nitto Advanced Film Solutions discussed the challenges and strategies of embedding sustainability in corporate culture, particularly in a multinational setting. “Sustainability is not a contradiction to industrial applications; it’s a powerful driver of innovation”, he observed.

Martijn Gipmans from Sphera Solutions highlighted the business value of transparency and life-cycle assessments (LCA). “LCA and transparent ESG reporting can catalyse both business growth and environmental progress”, he explained, stressing the importance of integrated sustainability assessments to reduce the carbon footprint of entire product portfolios.

Christophe Morel-Fourrier, Sustainability Leader for Hygiene, Packaging, and Converting Adhesives at Bostik, introduced the Archimedes tool as a strategic asset for Portfolio Sustainability Assessment. “Archimedes allows us to make transparent, informed decisions that align with our long-term sustainability goals”, he explained. He highlighted that this tool helps companies evaluate the sustainability of their product portfolios, empowering them to make impactful choices that support environmental goals.

The Path Forward: Advancing Circularity and Green Innovation
One of the most discussed topics was the industry's transition toward a circular economy. Albert Hammerschmied from Freudenberg Performance Materials highlighted the importance of post-industrial waste in achieving circularity, particularly in the automotive sector. “The potential for nonwovens in the automotive circular economy is vast, but requires industry-wide collaboration”, he commented.

In a session addressing the future of sustainable practices in building insulation, Alexandre Butté of ANDRITZ Laroche emphasized the importance of sustainable materials and collaboration among stakeholders. “The building industry faces unique sustainability challenges, but with innovation and eco-friendly materials, we can bridge the gap between goals and achievable practices”, he said.

Building a Sustainable Health Sector
Danielle van Horzen, Global Marketing Manager for Hygiene and Healthcare at SABIC, discussed advanced recycling solutions in the healthcare sector. Addressing the challenges of medical waste recycling, she stated, “A significant amount of medical waste is not contaminated, offering us opportunities to create circularity in healthcare.” She pointed to the potential for advanced chemical recycling to enable circular models, helping to tackle the pressing issue of sustainable medical waste management.

The day concluded with a session on the circular potential within healthcare. Kristien Depraetere, Sustainability Coordinator at UZ Leuven, outlined sustainable practices in hospitals, from waste reduction to advanced recycling in medical waste. “Healthcare can lead by example in the transition to circularity, yet we need practical and legislative support to address unique industry challenges”.

Visit to the European Commission
The third day of EDANA’s Sustainability Forum 2024 concluded with an insightful visit to the European Commission, offering attendees a unique opportunity to engage directly with policymakers and gain firsthand insights into the EU's sustainability agenda. Hosted at the Charlemagne Building, discussions centered on pivotal elements of the EU Green Deal, including the establishment of Extended Producer Responsibility (EPR), the scope and implementation of the Single-Use Plastics Directive (SUPD), and the Ecodesign for Sustainable Products Regulation.

Featuring presentations from prominent EU officials like Vicenzo Gente and Werner Bosmans, attendees delved into how these regulations are shaping sustainability strategies across industries. Bridging policy and practice emerged as essential, reinforcing the forum’s dedication to aligning industry actions with current EU regulatory frameworks. The session offered a strong conclusion to the event, reinforcing a shared commitment to a sustainable future in collaboration with EU leaders and regulatory bodies.

Freudenberg Performance Materials (Freudenberg) is showcasing solutions for the automotive, building, apparel, filtration and packaging industries at this year’s Techtextil in Frankfurt am Main from April 23 – 26.

Sustainable nonwoven for car seats
One innovation highlight at Techtextil is a novel Polyester nonwoven material for car seat padding. Also available as a nonwoven composite with PU foam, it is not only easier for car seat manufacturers to handle during the mounting process, but also ensures better dimensional stability as well as providing soft and flexible padding. It has a minimum 25 percent recycled content, for example, by reusing nonwoven clippings and waste, and is fully recyclable. Full supply chain transparency enables customers to trace and verify the content of the nonwoven and thus ensures a responsible production process. The Freudenberg experts will also be presenting several other nonwoven solutions made of up to 80 percent recycled materials that can be used in car seat manufacturing.

Biocarrier for green roofs
Freudenberg is showcasing a sustainable carrier material for green roofs on urban buildings at the trade fair. The carrier is made from polylactide, i.e. from renewable resources. When filled with soil, it provides a strong foothold to root systems, enabling the growth of lightweight sedum blankets that can be rolled out to provide instant green roofs. These roofs not only help counter urban heat, they also improve stormwater management and regulate indoor temperatures.

From textile waste to padding
The company extended its circular thermal wadding product range with the release of comfortemp® HO 80xR circular, a wadding made from 70 percent recycled polyamide from discarded fishing nets, carpet flooring and industrial plastic. Because polyamide 6, also known as nylon, retains its performance characteristics after multiple recycling processes, the fibers can be used again and again to manufacture performance sporting apparel, leisurewear and luxury garments.

Packaging solutions with various sustainability benefits
Freudenberg is also showcasing products for sustainable packaging and filtration solutions. The long-lasting Evolon® technical packaging series is a substitute for disposable packaging used in the transport of sensitive industrial items such as automotive parts. The material is made from up to 85 percent recycled PET. A further highlight at Techtextil are Freudenberg’s fully bio-based solutions for manufacturing dessicant bags. The binder-free material based on bio-fibers is also industrially compostable.
In addition, the experts will be giving trade fair visitors an insight into Freudenberg’s filtration portfolio.

Responsible innovation plays a leading role at GenovaJeans, the initiative dedicated to new-generation jeans GenovaJeans, the initiative held in Genoa from 5 to 8 October and dedicated to the new generation of jeans, set the premises for the creation of a community dedicated to this iconic, revolutionary and innovative garment.

30 prominent industry leaders, divided into three categories (heritage, new creatives and production chain) created a inspiring experience in historic venues in the heart of the city. Presented in-group exhibitions, they forged a circular journey from the design to the creation of jeans, from the ingredient to the final outfit, and vice versa.

Heritage brands, exploring the history, evolution and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included Blue Blanket Division, Blue Of A Kind, Diesel, IMIJT35020 By Canova, Incotex Blue Division, Mud Jeans, Pepe Jeans, Roy Roger's, Stefano Chiassai and Tela Genova.

The new creatives, a new generation of designers who have adopted innovative eco-design strategies to create smart jeans, were present inside Edificio Metelino in the Darsena area and included Andrea Grossi, Gilberto Calzolari, Gimmijeans, Jeanne Friot, Marcello Pipitone with Albiate 1830, Ksenia Schnaider, Patine, Regenesi, The Blue Suit with ROICA™ by Asahi Kasei and Zerobarracento.

The production chain, composed of companies in the supply and value chain, representing the major stages in the production process, were made up of Albiate 1830 - Albini Group, Cadica, Candiani Denim, Circulose®, Officina39, Pure Denim with Bemberg™ By Asahi Kasei, Soko, Tencel™, Tonello, YKK Italia and were housed inside the Ex Oratorio di San Tommaso.

The responsible innovation, ethics and transparency adopted by each company taking part in the circular journey of GenovaJeans were explained through a QR code powered by C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) that provided information on the garments, their composition, production phases and company values.

Source Fashion returns to London Olympia on 16-18th July, more than doubling in size and welcoming over 300 exhibitors from around the world.

Source Fashion offers a platform for decision-makers in buying, sourcing and procurement, with the reassurance of knowing that every exhibitor has been audited to ensure sustainability and transparency remains at the heart of their business model. The February launch show welcomed over 130 manufacturers from 20 countries including the UK, Peru, Cambodia, Pakistan, Turkey, China, India, Portugal, Hong Kong, Italy, and Greece, attracting nearly 5,000 visitors from leading retailers and brands including John Lewis, M&S, Sainsbury’s, Tesco, All Saints, Asos, Ted Baker, Bella Freud, FILA, Fred Perry, Matalan, Monsoon, Stitch Fix, Urban Outfitters, Very Group, and many more.

Suzanne Ellingham, Director of Sourcing of Source Fashion; “We couldn't have asked for a better first show. Leading retailers attended keen to source new, and crucially audited, producers and manufacturers. We champion responsibility, and sustainability isn’t just an addition to our show, it is our core value. We unite manufacturers practicing environmental, transparent, and fair-trade methods, with buyers looking to source sustainably.

“Our next show will be even bigger and better – we have already doubled the size of our floorplan for July and have been overwhelmed by the interest from both exhibitors and visitors. The global sustainability market is expected to grow by 24% annually in the next seven years according to Meta, which means now more than ever, brands are on the hunt for new sustainable manufacturers and suppliers to source from and the growth rate is staggering for Source Fashion. It is going to be firmly established as a significant platform for responsible sourcing by its second show.”

• INDA Announces Full Program and Opens Registration for Premier Event in New Orleans

With reusable and recyclable products and new inputs offering growth opportunities in absorbent hygiene and personal care products, Hygienix™ will provide an insightful view into the market’s future this November in New Orleans.

Industry participants from around the world and throughout the supply chain will convene and connect for the eighth edition of the premier event for the fast-growing segment on November 14-17, at The Roosevelt New Orleans Hotel.

The in-person conference will highlight the segment’s continued growth and new opportunities with presentations by more than 20 industry experts on sustainable inputs, natural fibers, product transparency, reusable menstrual products, recyclable diapers and more as well as the latest market forecasts and insights into consumer buying trends.

Hygienix also will offer two specialized workshops, and a myriad of business connection opportunities including a welcome reception on Nov. 14 and a first-time attendee mentorship program.
Participants will discover innovative products in absorbent hygiene and personal care at tabletop exhibits with evening receptions on Nov. 15-16, providing opportunities for 60 companies to showcase their unique offerings.

Three finalists will each present their innovative and technically sophisticated disposable absorbent hygiene products as they vie for the prestigious Hygienix Innovation Award™. Nominations are open until August 29. Demonstrating the interest in sustainability, last year’s award recipient was Kudos Diaper Subscription featuring its 100% cotton disposable diaper.

Hygienix Highlights
Absorbent hygiene – the single largest nonwoven end‐use category (by square meters) – is expected to continue its strong growth over the next four years, creating market opportunities in this thriving area driven by growing consumer interest for environmentally-friendly options in material inputs and end-of-life options.

Participants will hear the latest data and forecasts from analysts during presentations by Robert Fry, Jr., Ph.D., Principal of Robert Fry Economics LLC on the Global Economy – What we Can Expect in 2023; Pricie Hanna, Managing Partner, and Colin Hanna, Director of Market Research, Price Hanna Consultants on Disposables versus Reusables; and Simon Preisler, Vice President of Logistics, Central National Gottesman delivering a Logistic Market Update.

A panel of entrepreneurs will discuss the challenges, biases and taboos to bringing innovations into the marketplace. Experts sharing their insights will be Mia Abbruzzese and Alexandra Fennell, co-founders of Grace; Amrita Saigal, founder and CEO, Kudos; and Cindy Santa Cruz, President of ParaPatch.

A session on Next-Generation Menstrual Products and their Users will feature Liying Qian, Research Analyst, Euromonitor International providing market data on disposable and reusable period products; Frantisek Riha-Scott, Founder, Confitex discussing reusable products; and Greta Meyer, Co-Founder and CEO, Sequel on Reengineering the Tampon.
Also focusing on period products will be a presentation by Danielle Keiser, Managing Director, Impact, Madami on Changing the Conversation with Consumersmoderated by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC.

Other intriguing not-to-be-missed presentations centered on sustainability trends include:

• Assessing Sustainable Fiber Options in the Context of Disposable Hygienic Products – Richard Knowlson, Principal, RPK Consulting LLC
• Five Generations of Hygiene + Sustainability – Matt Schiering, Professor of Marketing, Dominican University
• Recycling Approaches for Disposable Diaper Waste – Jeannine Cardin, Quality and R&D, RecycPHP Inc.

Hygienix will provide additional focused learning opportunities with two essential short courses (with separation registration fees) on Nov. 14 focused on Absorption Systems for Absorbent Hygiene Products, from 1 to 3:30 p.m. and Global Diaper Trends from 3:45 to 6 p.m.

International textile producers meet again in Istanbul, Turkey, from June 14 – 18, 2022 on the occasion of the ITM + Hightex Exhibition. In Hall 9 (Hightex) the exhibitors will present the complete industry value chain from nonwovens raw materials, production machines and accessories to the endproduct. The related industries covered include hygiene, filtration, fabrics and apparel, medical, automotive, wipes, home furnishings and upholstery. DiloGroup offers tailor-made production systems from one supplier and will inform about its portfolio and the latest equipment developments from fibre opening to the finished felt.

DiloGroup will inform about complete lines as well as high speed needlelooms for spunbonds. A new, simplified elliptical needle beam drive makes Hyperpunch technology also attractive for standard application. Hyperpunch HαV allows a more uniform stitch distribution in the preneedling process especially in combination with the new needle pattern 6000X. In a complete needling line this felt homogenization process can be improved further. The new needle pattern 8000X is a milestone in the needle pattern development process and results in endproduct surfaces with low markings over a wide range of advances/stroke.

Another strong pillar of the sales program over decades has been fibre preparation and high speed webforming equipment for other nonwoven technologies. The further development of the high-speed layering principle “Hyperlayer” made progress for better CD strength through a combination of inline cards and crossline card with crosslapper. Particularly, carding machines in a working width above 3.5 m up to 5.1 m have been supplied by DiloSpinnbau as complete high speed carding systems, comprising two or even three cards in a line to directly feed the hydroentangling units of various suppliers. Together with DiloTemafa not only have high throughput rates been achieved in the fibre preparation section of the line but also dedusting filtering and air-conditioning systems have been successfully engineered and integrated.

Together with Sicam, Dilo has combined know-how for hydroentangling technology and therefore can provide complete lines as general contractor including equipment for cutting, winding and packaging.

Another interesting machine is the 3D-Lofter, first presented during ITMA 2019 in Barcelona, which offers a wider range of nonwovens applications by exploring the third dimension. A series of single web forming units which work according to the aerodynamic web forming principle deliver defined fibre masses in varied patterns on a base needlefelt. A stress oriented production of technical formed parts resulting in fibre savings or patterned DI-LOUR or DI-LOOP felts with or without repeat are two examples for this technology which explores new application areas for needlefelts.
The 3D-Lofter technology may also be used “inverted” as “IsoFeed” for filling up bad spots in web mats and thus achieves a better homogeneity of spunlace or airlay products.

The DiloLine 4.0 concept offer I4.0 modules which not only support the user but also facilitate quality control and maintenance by a maximum data transparency in production and control of operation. The Dilo solutions “Smart Start” for a fully automatic start of the production line or “DI-LOWATT” for energy savings are accompanied by Siemens solutions which can be selected via App or Data Cloud “MindSphere”.

Officina39 will attend the Bangladesh Denim Expo in Dhaka on 10-11 May, a new edition after a two-year break, characterized by a focus on sustainability and the central theme "Beyond Business".

Officina39 has been committed for years to the reconversion of the sector’s technologies to an environmental point of view: this attitude is expressed in its latest Trustainable™ collection FW 23, based on the approach of honesty, transparency and social responsibility that drives the company. Officina39 will present Aqualess Fade, a technology just recently presented at Kingpins that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

Aqualess Fade completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects. Specifically, this last revolutionizing product has recently marked an important achievement which adds to the company’s sustainable credentials: Officina39 received, for its Aqualess Aged, the DeniSafe® certification of enzyme product(s) by Novozymes for safe production and safe use through dry application.

Bangladesh Denim Expo is also ideal for presenting the results of The Circle Book 2, the second chapter of a collective project gathering ten high-profile players of the textile supply chain. Officina39’s Recycrom™ technology and the expertise of Meidea, Lenzing, Tejidos Rojo, Calik Denim, Ribbontex, Spring85, Dr. Bock Industries, Crafil and RGT have merged together on the development of CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials: a practical demonstration of how the fashion industry can improve considering social and environmental impacts and goals.

For over 80 years Riri Group has established itself as a leading point of reference for the creation of details of style providing high-end fashion brands with top quality accessories – which now include zippers, buttons, metal components and fashion jewels.

All things style and sustainability: This year Première Vision Paris (08 – 10 February) will be once more the stage to show off the results. The new Spring/Summer 2023 line is inspired by three distinct eras and paths, but at the same time it conveys a total synergy and integration between the various divisions of the Group, coordinated and harmonised as well as united by their common interest in nature and sustainability.

SOUL COMFORT
Off-the-grid essentials between relaxation and style
Sparked from the contemporary need to balance happiness and security, while enriched by an aesthetic and provocative approach, this line embodies all the value and potential of a sustainabilityoriented communication for each and every product, as pieces feature the relevant information on the zip tape and on the button application support. This line presents softer colours that encompass a wide range of styles, including floral, summer satin and semi-transparency, accompanied by innovative yarns and sustainable materials, such as hemp, linen, silk, certified organic cotton, recycled nylon and bio-based polyester. The line also features stainless steel products, including mono-material buttons and zipper chains or the use of aluminium chains that stand out for their particular lightness.

OUTDOOR EXPRESSION
To always stand out
Inspired by nature and outdoor activities, in this section the focus is on attire codes that become the means through which everyone can express and enhance their look in every context, even when immersed in the surrounding environment. Coloured stripes and rubberized soft touch materials are the two essential concepts, combined with bright and flashy colours. The Storm Evo zip, reversed coated nylon zips (among which the one with the reflector catches the eye), and the recycled nylon buttons are back.

WISE EXCLUSIVITY
Smart and sustainable luxury
Each creation in this line is studied down to the smallest detail, to achieve luxury products that increase their value over time thanks to their sustainable process and long life cycle, achieved through multiple possibilities for use in different ways and areas. We find here the use of diamond, recreated in the laboratory with more sustainable techniques, but also zips with elegant and refined lines, the use of stainless steel and PVD and finally, the use of precious galvanic finishes on buttons, but also on chains and pullers. This path shows the important role collaboration plays between the divisions of the Riri Group, making it possible to create something unique and valuable.

• A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.