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SEEK presents new projects and innovations on 16 and 17 January 2024 (c) Premium Exhibitions GmbH / Marcus Mainz
12.01.2024

SEEK presents new projects and innovations on 16 and 17 January 2024

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

Source:

Premium Exhibitions GmbH

19.12.2023

Euratex Manifesto: 15 requests for competitiveness and resilience

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

To realise that vision, the industry and policy makers need to work together on a mix of policy measures and initiatives, which are coherent and offer a transparent and predictable framework for our companies, and make them more resilient and competitive.

These policies should focus around four points:

Develop and implement a “smart” EU industrial policy
Europe should create policies which enhance competitiveness, instead of creating administrative burdens. To EURATEX, each new piece of legislation should undergo a “competitiveness test” to critically look at the impact of the new rules. Europe should also create a favourable environment to promote education and jobs in the industry. The EU textile industry currently employees 1,3 million people, 30% of which is above 50 years old. A critical bottleneck for the textile industry is to attract (young) people and make sure these people have the right set of skills, to operate in a changing textile ecosystem. EURATEX also asks the EU to invest in innovation and digitalisation as they are key to the European competitive advantage. Not only, as the last years have proved, Europe should provide companies with access to sustainable energy at lower prices.

No sustainability without competitiveness
The EU Strategy for Sustainable Textiles is pushing our sector towards new business models with a lower environmental footprint. To realise that ambition, no less than 16 regulatory proposals are on the table, each of them with a different timetable, managed by different departments of the European Commission. EURATEX is committed to sustainability, but asks for economic realism. This set of new regulations needs to be coherent, enforceable, feasible and applicable for SMEs, and not push textile companies out of the market. Moreover, some member states are moving forward faster and some legislations will be decided at national level, creating fragmentation of the market. Such scenarios will hamper Europe and its possibilities to grow.

Ensure free and fair trade
With $224 billion in sold merchandise, Europe is the second major world exporters of textiles and clothes after China ($321 billion). It is therefore important that the global market should be open, free and fair for our industry to continue to thrive. Besides the support to FTAs in general, EURATEX wants to emphasise that all trade agreements should offer effective market access for EU companies and a level playing field in these markets. A free and open market should go hand in hand also with protection against free riders. The EU must always consider enforcement and enforceability when making new laws; it should also take action together with the member states for a better coordination with harmonised criteria for action among Customs Authorities.

Incentivise the Demand for sustainable textiles
Sustainable textile products typically come at a premium price, making it difficult for many consumers and buyers to purchase such products. Many surveys across Europe confirm that around 50% of interviewees do not purchase sustainable fashion products and the main reason is price. EURATEX believes that, to create a demand and help consumers to buy a (genuine) sustainable textile product, there should be standard requirements and fiscal incentives. Public authorities should also implement green public procurements, by increasing the importance of sustainability criteria in their evaluation grids.

Evlox, Recover and Jeanologia launch recycled denim collection (c) Jeanologia
20.11.2023

Evlox, Recover and Jeanologia launch recycled denim collection

On 23-24 November, Recover™, Evlox and Jeanologia will showcase their new recycled denim capsule collection, REICONICS, at Denim Première Vision in Milan.

The collection is the result of a collaborative project between the three companies, combining expertise from each specialist business to improve circularity in the denim industry, from fiber to finish.

It aims to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability, and scalability.

Made from Recover™ recycled cotton fiber and Spanish cotton, the REICONICS collection is GRS certified and is a tribute to the classic denim fabrics that have been successful in past decades.

It includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Premiere Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.

On 23-24 November, Recover™, Evlox and Jeanologia will showcase their new recycled denim capsule collection, REICONICS, at Denim Première Vision in Milan.

The collection is the result of a collaborative project between the three companies, combining expertise from each specialist business to improve circularity in the denim industry, from fiber to finish.

It aims to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability, and scalability.

Made from Recover™ recycled cotton fiber and Spanish cotton, the REICONICS collection is GRS certified and is a tribute to the classic denim fabrics that have been successful in past decades.

It includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Premiere Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.

Just one jacket in the REICONICS collection, using 32% Recover™ recycled fiber and Jeanologia finishing technology, saves up to 240 liters of water; compared to a jacket made with virgin cotton and treated with traditional finishing technique.

Source:

Jeanologia / Sapristi Décom

Manel Echevarria Photo Ananas Anam
Manel Echevarria
06.09.2023

Ananas Anam: Manel Echevarria new CEO

Ananas Anam, the provider of innovative low-impact textile solutions made from pineapple leaf waste, announced the appointment of Manel Echevarria as the new CEO. The Spanish executive who had previously worked as CEO for Grupo Excens Sports and Lacoste Iberia, as well as in senior executive roles for Swarovski and MontBlanc, will lead the global business from its European research and production site near Barcelona in Spain.

At the beginning of the year, the company reported the successful closing of a funding round led by HALTRA Group, a family-backed sustainable investment firm in Luxembourg and a group of strategic investors, including the French Compagnie Fruitière, one of the leading producers in Europe and major fruit producer in the Africa-Caribbean-Pacific region, as well the global automotive technology supplier Forvia, and Asahi Kasei Corp, a leading Japanese multinational group working in innovative materials and technologies.

Ananas Anam, the provider of innovative low-impact textile solutions made from pineapple leaf waste, announced the appointment of Manel Echevarria as the new CEO. The Spanish executive who had previously worked as CEO for Grupo Excens Sports and Lacoste Iberia, as well as in senior executive roles for Swarovski and MontBlanc, will lead the global business from its European research and production site near Barcelona in Spain.

At the beginning of the year, the company reported the successful closing of a funding round led by HALTRA Group, a family-backed sustainable investment firm in Luxembourg and a group of strategic investors, including the French Compagnie Fruitière, one of the leading producers in Europe and major fruit producer in the Africa-Caribbean-Pacific region, as well the global automotive technology supplier Forvia, and Asahi Kasei Corp, a leading Japanese multinational group working in innovative materials and technologies.

“The appointment of Manel Echevarria as a seasoned CEO with an impressive track-record in the fashion and luxury industry marks another important milestone in setting Ananas Anam up for the next phase of growth” says Dr. Christian Kurtzke, Chairman of Ananas Anam. “Following our investment in the development of an impressive portfolio of next-generation innovative biodegradable, traceable and sustainable materials, and into the setup of its network of strategic partners on the supply and shareholder side, Manel will provide the leadership for driving growth and industrial scale of this pioneering sustainability brand amidst a continued challenging global market environment in fashion, interiors and automotive.”

With Ananas Anam’s core portfolio of innovative materials, the company has successfully collaborated with well-known brands including Nike, Hugo Boss, H&M, Paul Smith and Cat Footwear and sustainable-fashion pioneers like Ecoalf to drive innovation in footwear, as well as with fashion brands like Carolina Herrera in the area of bags and accessories, substituting animal leather in the product design with its vegan, cruelty-free, low-impact and sustainable pineapple leaf fibre based textiles. In July 2023, at the Premiere Vision exhibition in Paris, the company presented the next generation of Piñatex as well as its breakthrough innovation Piñayarn as a biodegradable, traceable and sustainable yarn, and introducing Anam PALF, as a commercially available premium textile grade pineapple leaf fibre, opening up a world of new applications and markets.

“Driving the sustainability transformation in fashion, as well as in interiors and automotive has become a key priority on the agenda of brands and OEMs around the world,” says Manel Echevarria, CEO Ananas Anam. “I am proud to have the opportunity to lead the company in this decisive time, and I am looking forward to collaborating with our exceptional Spanish founder, Dr Carmen Hijosa, and Josep Taylor in Spain, with Bruno de Penanster and his team in the UK, as well as with Chuck Lazaro and his team in the Philippines to turn this amazing sustainability ambition and purpose into a reality.”

Source:

Ananas Anam

ADVANSA and Asia Pacific Fibers (APF) launch fibre made from recycled ocean-bound plastic bottles (c) ADVANSA
05.07.2023

ADVANSA and Asia Pacific Fibers (APF) launch fibre made from recycled ocean-bound plastic bottles

ADVANSA and Asia Pacific Fibers (APF) join forces to launch REMOTION®, a premium fibre for sports and activewear, made from recycled ocean-bound plastic bottles with full end-to-end traceability from Prevented Ocean Plastic™. REMOTION® offers a solution for textiles that merges ocean protection with built-in biodegradability. The fibres break-down in marine environments to prevent microplastic pollution of the oceans, a problem which can be the consequence of fibre-shedding from apparel laundry waste-water.

Remotion® offers a solution with various sustainable features such as biodegradability and recyclability, with customized performance features such as anti-bacterial properties and moisture management built-in to the fibre. Moreover, the fibre is also offered in customer curated colours that guarantee very good colour fastness. Thus, this “all-in-one” fibre contributes to a sustainable and healthy environment with savings in water, energy, chemicals, and CO2. The fibre is available in a range of filament and staple options with two variants: REMOTION® Blue made from ocean-bound plastic bottles, REMOTION® Green made from domestic recycled plastic bottles.

ADVANSA and Asia Pacific Fibers (APF) join forces to launch REMOTION®, a premium fibre for sports and activewear, made from recycled ocean-bound plastic bottles with full end-to-end traceability from Prevented Ocean Plastic™. REMOTION® offers a solution for textiles that merges ocean protection with built-in biodegradability. The fibres break-down in marine environments to prevent microplastic pollution of the oceans, a problem which can be the consequence of fibre-shedding from apparel laundry waste-water.

Remotion® offers a solution with various sustainable features such as biodegradability and recyclability, with customized performance features such as anti-bacterial properties and moisture management built-in to the fibre. Moreover, the fibre is also offered in customer curated colours that guarantee very good colour fastness. Thus, this “all-in-one” fibre contributes to a sustainable and healthy environment with savings in water, energy, chemicals, and CO2. The fibre is available in a range of filament and staple options with two variants: REMOTION® Blue made from ocean-bound plastic bottles, REMOTION® Green made from domestic recycled plastic bottles.

REMOTION® Blue is a specially engineered polyester fibre made from ocean-bound plastic as a premium raw material with a social aspect. ADVANSA and APF are cooperating with Prevented Ocean Plastic™, a global recycling initiative that helps tens of thousands of people around the world to clean their coastlines, prevent ocean plastic pollution and earn additional income. Discarded plastic bottles are picked up by plastic collectors from coastal areas at risk of ocean plastic pollution and are taken to collection centres. The plastic bottles are then sorted out, cleaned and processed into raw material flakes which are used as a premium ingredient for REMOTION® Blue range of products.

ADVANSA and Asia Pacific Fibers are launching REMOTION® at the Performance Days in Munich from 3-5 October 2023.

Source:

ADVANSA

Photo HeiQ Materials AGHugo Boss
BOSS x HeiQ AeoniQ™ Polo Shirt
16.01.2023

HUGO BOSS: First Polo Shirt with HeiQ AeoniQ™ fiber

The German premium fashion company HUGO BOSS presents the first product made with HeiQ AeoniQ™ fiber - a seamless high-performance Polo Shirt.

The product is crafted with 87% HeiQ AeoniQ™, a cellulosic yarn created from certified wood pulp, one of the many renewable raw materials it can be made of, featuring the same performance attributes as polyester.
 
This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini. 

The German premium fashion company HUGO BOSS presents the first product made with HeiQ AeoniQ™ fiber - a seamless high-performance Polo Shirt.

The product is crafted with 87% HeiQ AeoniQ™, a cellulosic yarn created from certified wood pulp, one of the many renewable raw materials it can be made of, featuring the same performance attributes as polyester.
 
This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini. 

More information:
Hugo Boss HeiQ AeoniQ polyester
Source:

HeiQ Materials AG

Photo Pure Denim
03.01.2023

PureDenim & Bemberg ™: “Blue di Cupro” collection at Pitti Uomo

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

This has been made possible thanks to the partnership with PureDenim, a leading Italian company whose strategy since 10 years is based on an entire re-design of the production system, inspired by circular economy principles that combines technology and innovative materials in order to offer the highest levels of design, innovation and real responsible values derived from an holistic approach to sustainability.
The “Blue di Cupro” collection is made with seven fabrics made with Bemberg™, either 100% Bemberg™ or in blend with cotton, wool, and it applies the most advanced Pure Denim Technologies. The Blue di cupro fabrics made with Bemberg™ will also be dyed with “Smart Indigo” an indigo dye technology internally produced by PureDenim, through a chemical-free production. The only elements involved are: water, indigo pigments, and electricity. In terms of finishing, fabrics’ looks and performances are enhanced by the “Eco Sonic” ultrasounds finishing technology which brings significant reduction of water used, increased aesthetic features and controlled discoloration. And last but not least every yarn used at PureDenim is protected by NaturalReco® a 100% natural product that completely SUBSTITUTE the use of plastic films that are one of the key causes of microplastic emission for denim application.

“Blue” seems to be the new colour of Bemberg™, in fact, the company in early November 2022 announced, at the Blue Friday initiative by UNESCO's Intergovernmental Oceanographic Commission (IOC), the achievement of the OK biodegradable MARINE certification, which guarantees the biodegradability of its products even in the marine environment, as certified by TÜV AUSTRIA, meaning a lot in the context of microplastics in water issue solutions. This Bemberg™ certification’s achievement comes on top of other key ones such as the INNOVHUB report that confirms Bemberg™ biodegradability in soil without releasing hazardous substances, the RCS by Textile Exchange, and the Oeko-Tex Standard 100 and ISO 14001 corporate certifications.

Source:

C.L.A.S.S.

(c) Recover™
30.12.2022

Tillys partners with Recover™

California born and bred, Tillys is one of fashion’s leading specialty casualwear retailers. And now, thanks to its collaboration with Recover™ , their premium denim brand RSQ, it is set to become a leader of sustainable fashion.

The three brands – Tillys, Recover™ and RSQ – have come together to create a sustainable capsule collection. The new collection includes classic-inspired denim, a tee, and an on-trend chore jacket, all of which contain a minimum of 20% of Recover’s low-impact recycled cotton fiber. To shop the exclusive Recover™ pieces in the RSQ collection, go to tillys.com or visit one of Tillys stores across 33 states.

To bring this collaboration to life, textile waste has been salvaged that would otherwise end up in a landfill to create high-quality recycled fiber that Tillys used to produce its premium-quality RSQ collection. Using recycled fiber significantly reduces the carbon and water footprint compared to apparel made with virgin fiber. This collaboration models how post-industrial textile waste can be integrated back into the system creating a more sustainable production model.

California born and bred, Tillys is one of fashion’s leading specialty casualwear retailers. And now, thanks to its collaboration with Recover™ , their premium denim brand RSQ, it is set to become a leader of sustainable fashion.

The three brands – Tillys, Recover™ and RSQ – have come together to create a sustainable capsule collection. The new collection includes classic-inspired denim, a tee, and an on-trend chore jacket, all of which contain a minimum of 20% of Recover’s low-impact recycled cotton fiber. To shop the exclusive Recover™ pieces in the RSQ collection, go to tillys.com or visit one of Tillys stores across 33 states.

To bring this collaboration to life, textile waste has been salvaged that would otherwise end up in a landfill to create high-quality recycled fiber that Tillys used to produce its premium-quality RSQ collection. Using recycled fiber significantly reduces the carbon and water footprint compared to apparel made with virgin fiber. This collaboration models how post-industrial textile waste can be integrated back into the system creating a more sustainable production model.

“We are delighted to celebrate this new partnership with Tillys, helping to reduce the environmental impacts created by the fashion industry and pave the way towards a more sustainable future.”
– Alfredo Ferre, CEO Recover™

Source:

Recover™

12.12.2022

CELC becomes Alliance for European Flax-Linen & Hemp

  • The European Confederation for Flax and Hemp (CELC) has unveiled its new visual identity and name: Alliance for European Flax-Linen & Hemp.
  • The European Flax-Linen and Hemp industries have announced they are organizing their development around a strengthened team with a clear mission: to expand the entire industry whilst making European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide.
  • The Alliance for European Flax-Linen & Hemp will launch its new identity in the first semester of 2023 for all target groups including Natural Fiber Composite Applications.

CELC has announced its new name and visual identity. The organization, which is the only European agro-industrial organization that serves as a global reference, will now be known as the Alliance for European Flax-Linen & Hemp.

  • The European Confederation for Flax and Hemp (CELC) has unveiled its new visual identity and name: Alliance for European Flax-Linen & Hemp.
  • The European Flax-Linen and Hemp industries have announced they are organizing their development around a strengthened team with a clear mission: to expand the entire industry whilst making European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide.
  • The Alliance for European Flax-Linen & Hemp will launch its new identity in the first semester of 2023 for all target groups including Natural Fiber Composite Applications.

CELC has announced its new name and visual identity. The organization, which is the only European agro-industrial organization that serves as a global reference, will now be known as the Alliance for European Flax-Linen & Hemp.

The new name - Alliance for European Flax-Linen & Hemp – reflects a newly restructured European industry which brings together the entire value chain around a common goal: to make European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide for Fashion, Technical Textiles and Natural Fiber Composite Applications.

The new brand identity is accompanied by a new logo that connects the identity, values and strategic direction of the Alliance for European Flax-Linen & Hemp. In addition to visual changes, the Alliance has announced enhanced values and a clear strategic path to turn European Flax-Linen and Hemp into the preferred sustainable premium fibers worldwide.

The Alliance’s future development pathway will focus on three distinct strategic pillars.

  • Enhancing its work in publishing structured, reliable economic data and information on a regular basis, in order to be able to continuously deploy a set of specific decision-making support tools.
  • Transforming the Alliance for European Flax-Linen & Hemp into an innovative and sustainable international reference which continuously improves its environmental footprint through two essential elements: traceability and Life Cycle Analysis.
  • Guaranteeing quality and better describing the quality of its fibers by using technological innovations to create a reference for describing long fibers. A description of European Flax® fibers through optical imaging will soon complement the organoleptic method.

“Europe is the top global producer of Flax fiber. In an international context of growth and reindustrialization, Flax, which accounts for just 0.4% of global textile fibers, is a globalized fiber with remarkable technical and environmental properties. At the same time, the European textile Hemp industry is organizing itself to boost growth. Today, the European Flax-Linen and Hemp ecosystem thus embodies an innovative and sustainable European textile dynamic that meets the needs of consumers and brands.” Bart Depourcq, President, Alliance for European Flax-Linen & Hemp.

Source:

Alliance for European Flax-Linen & Hemp

15.11.2022

Renewcell and Eastman collaborate to develop textile-to-textile recycled yarns

The Swedish textile-to-textile recycling company Renewcell has signed a Letter of Intent with Eastman, a leading US cellulosic acetate fiber producer, for a collaboration to develop Naia™ Renew ES yarns sourced from Circulose®, Renewcell’s 100% recycled textile raw material. The agreement is Renewcell’s first with a US-based fiber producer and an important step in developing the first acetate-based applications to use Circulose® feedstock.

”Eastman considering Circulose® as a feedstock in the production of a premium yarn like Naia™ Renew reflects very well on the Renewcell team’s ability to work with partners to adjust and optimize our product for new fiber applications. This agreement signals an acceleration of our joint efforts to bring Naia™ Renew ES yarns derived from Circulose® to market. I look forward to working alongside Eastman in making fashion circular.” comments Patrik Lundström, CEO of Renewcell.

The Swedish textile-to-textile recycling company Renewcell has signed a Letter of Intent with Eastman, a leading US cellulosic acetate fiber producer, for a collaboration to develop Naia™ Renew ES yarns sourced from Circulose®, Renewcell’s 100% recycled textile raw material. The agreement is Renewcell’s first with a US-based fiber producer and an important step in developing the first acetate-based applications to use Circulose® feedstock.

”Eastman considering Circulose® as a feedstock in the production of a premium yarn like Naia™ Renew reflects very well on the Renewcell team’s ability to work with partners to adjust and optimize our product for new fiber applications. This agreement signals an acceleration of our joint efforts to bring Naia™ Renew ES yarns derived from Circulose® to market. I look forward to working alongside Eastman in making fashion circular.” comments Patrik Lundström, CEO of Renewcell.

Ruth Farell, GM of Eastman Textiles says: ”we are thrilled to collaborate with a pioneeer such as Renewcell to lower our reliance on virgin feedstocks, redefine the essence of textile waste and close the loop within the textiles industry. This collaboration is at the heart of our strategy to launch a portfolio of products with increased recycled content”

Photo: Haelixa AG
29.09.2022

Haelixa: Egyptian cotton products traceable thanks to DNA marker

Within the scope of the United Nations Economic Commission for Europe (UNECE) initiative “The Sustainability Pledge”, to improve transparency and traceability for sustainable garment and footwear supply chains, the Swiss company Haelixa traces Egyptian cotton from the source up to premium shirts.

The UNECE and United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT) has been developing over the period 2019-2022 policy recommendations, implementation guidelines, a call to action, and a traceability toolbox including blockchain and DNA tracing solutions, which has been implemented in few different textile supply chains. Haelixa is part of the group of experts that develops such policy recommendations and conducts projects with key industry players to set traceability benchmarks and later develop them into standards.

Within the scope of the United Nations Economic Commission for Europe (UNECE) initiative “The Sustainability Pledge”, to improve transparency and traceability for sustainable garment and footwear supply chains, the Swiss company Haelixa traces Egyptian cotton from the source up to premium shirts.

The UNECE and United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT) has been developing over the period 2019-2022 policy recommendations, implementation guidelines, a call to action, and a traceability toolbox including blockchain and DNA tracing solutions, which has been implemented in few different textile supply chains. Haelixa is part of the group of experts that develops such policy recommendations and conducts projects with key industry players to set traceability benchmarks and later develop them into standards.

Fashion brands are often responsible for complex global value chains and traceability is the needed tool to enable trust, transparency and credible sustainability. The magnitude of the supply chain traceability challenge can be overwhelming for brands, but the UNECE initiative framework facilitates the alignment with suppliers, provides the necessary guidance and the needed tools, with Haelixa as physical traceability provider.

To make the premium shirts traceable, Haelixa has developed a DNA marker to label the raw material, premium Egyptian cotton. The DNA marker has been applied as fine spray to GIZA 96 lint cotton in Borg Al Arab, Egypt and used to produce the finest fabric by Swiss manufacturer Weba. Once applied to the fibers, Haelixa’s DNA markers stay safely embedded into the material and withstand the industrial processing, ensuring traceability from the source until the finished garment. Samples of lint cotton, yarn, and fabric at different steps were verified with a test based on PCR, and the correct DNA marker was detected, thereby enabling the identification of the premium product, of its origin and the specific supply chain. The forensic data obtained were recorded on a blockchain system provided by UNECE. The marked fabric was used to make Hugo Boss cotton dress shirts. As one of the leading premium fashion brands and partner to the UNECE project, Hugo Boss is responsible for a complex global value chain and strives for high sustainability standards and is looking at traceability options.

“In cases like this one, where the material is of the highest quality and the product is shipped from one facility to another for premium processing, adding physical traceability is critical to ensure that the origin, quality and processing claims can be backed up" says Gediminas Mikutis, CTO and co-founder at Haelixa.

Maria Teresa Pisani, Economic Affairs Officer and Project Lead at UNECE, emphasized: “Traceability and transparency are crucial elements to protect environmental, social, and human rights along global value chains. At UNECE, we aim to enhance traceability approaches by exploring new and innovative solutions that help identify and address negative impacts in the fashion industry.”

(c) Borealis
08.09.2022

Borealis and Trexel develop fully recyclable lightweight bottle

  • Monomaterial solution contains renewably-sourced polypropylene from the Bornewables™ portfolio of circular polyolefins
  • Trexel employs its proprietary MuCell® technology to deliver a range of lightweighting benefits
  • EverMinds™ in action: reuse and design for recycling are focus of value chain collaboration

Borealis and Trexel, an expert in foaming injection and blow moulded parts, announce that they have co-developed a new plastic bottle based on a grade from the Bornewables™ portfolio of polyolefins made using renewable feedstocks derived 100% from waste and residue streams. The lightweight bottle – which will be showcased at the Borealis stand at the K 2022 (from 19 to 26 October 2022 in Düsseldorf) – is reusable and fully recyclable. It boasts a significantly lower overall CO2 footprint because it is composed of renewably-sourced feedstock and produced in the foaming process.

  • Monomaterial solution contains renewably-sourced polypropylene from the Bornewables™ portfolio of circular polyolefins
  • Trexel employs its proprietary MuCell® technology to deliver a range of lightweighting benefits
  • EverMinds™ in action: reuse and design for recycling are focus of value chain collaboration

Borealis and Trexel, an expert in foaming injection and blow moulded parts, announce that they have co-developed a new plastic bottle based on a grade from the Bornewables™ portfolio of polyolefins made using renewable feedstocks derived 100% from waste and residue streams. The lightweight bottle – which will be showcased at the Borealis stand at the K 2022 (from 19 to 26 October 2022 in Düsseldorf) – is reusable and fully recyclable. It boasts a significantly lower overall CO2 footprint because it is composed of renewably-sourced feedstock and produced in the foaming process.

The Bornewables™ portfolio of circular polyolefins helps reduce the carbon footprint while offering material performance equal to virgin polymers. Using Bornewables grades allows for design freedom and colour flexibility, and helps retain a premium look and feel. The grades – which are commercially available in Europe – help conserve natural resources because they are derived solely from waste and residue streams, for example from used cooking oil. Reusing waste already in circulation instead of fossil fuel-based feedstocks enhances the sustainability of applications made using the Bornewables grades.

The reusable new bottle developed by Borealis and Trexel retains its value over many life cycles thanks to the use of Trexel’s proprietary technology in tandem with Bornewables grades; as a material solution, the new bottle minimises the use of valuable raw materials. Moreover, converters consume less energy in the production process when using the MuCell® technology. The bottle thus helps close the loop on plastics circularity by way of design for recycling, the use of renewable feedstocks, and excellent material performance across multiple life cycles.

Source:

Borealis

(c) INDA
23.08.2022

INDA Announces the 2022 RISE® Innovation Award Finalists

  • Innovations in Recycling and Sustainability: Sustainable Diaper Components, Natural Fibers, and Kitty Litter from Recycled Nappies

INDA, the Association of the Nonwoven Fabrics Industry, announced the three finalists that will present their innovative material science solutions as they compete for the prestigious RISE® Innovation Award during the 12th edition of the Research, Innovation & Science for Engineered Fabrics Conference (RISE®) to be held in person September 27-28, 2022 at North Carolina State University.  The award recognizes novel innovations within and on the periphery of the nonwovens industry that creatively use next-level science and engineering principles to solve material challenges and expand the usage of nonwovens and engineered fabrics.

  • Innovations in Recycling and Sustainability: Sustainable Diaper Components, Natural Fibers, and Kitty Litter from Recycled Nappies

INDA, the Association of the Nonwoven Fabrics Industry, announced the three finalists that will present their innovative material science solutions as they compete for the prestigious RISE® Innovation Award during the 12th edition of the Research, Innovation & Science for Engineered Fabrics Conference (RISE®) to be held in person September 27-28, 2022 at North Carolina State University.  The award recognizes novel innovations within and on the periphery of the nonwovens industry that creatively use next-level science and engineering principles to solve material challenges and expand the usage of nonwovens and engineered fabrics.

Finalists for the 2022 RISE® Innovation Award:
Cat Litter Made from Recycled Nappies – DiaperRecycle
DiaperRecycle has developed technology to recycle used diapers into cat litter. The aim of the company is to make an environmental impact and decrease the climate changing emissions of diaper waste. They’re diverting used diapers (used in households and businesses such as elder care) from landfill, separating the plastic and fiber and making cat litter. The plastic is prepared for recycling by plastics recyclers. The cat litter product is made by DiaperRecycle from the super absorbent fiber of diapers; it’s highly absorbent and flushable.

Biodegradable Diaper Components – Gottlieb Binder GmbH & Co. KG
Together, Avgol and Binder take on the challenge of disposable absorbent articles for the good of future generations and came up with sustainable diaper components. The technologies used are based on biotransformation technology, which makes it possible to achieve more sustainable products by supporting recycling and providing an alternative route for non-recyclable/fugitive waste management.

sero® hemp fibers – Bast Fibre Technologies, Inc.
Bast Fibre Technologies’ sero® hemp fibers offer the nonwoven industry an all-natural substitute for plastic fibers. From dedicated European- and US-based production facilities, BFT transforms raw bast fibers into premium natural fibers for applications ranging from single-use and durable wipes to industrial applications. Suitable for minority or majority blends, sero® hemp combines easily with standard nonwoven fibers to produce fabrics that meet the industry requirements for strength, uniformity, and processing efficiency.

RISE® conference attendees, technology scouts and product developers in the nonwoven/engineered fabrics industry seeking new developments to advance their businesses, will electronically vote for the recipient of the 2022 RISE® Innovation Award. The winner will be announced Wed., Sept. 28th.

Technical experts on INDA’s Technical Advisory Board selected three finalists from among 12 nominations.  The 22-member board of technical professionals is represented by companies such as Absorbent Hygiene Insights LLC, Attindas Hygiene Partners, Berry Global, Cotton Incorporated, Crown Abbey, LLC, The DAK Group, Fi-Tech, Inc. Freudenberg Performance Materials, Glatfelter Sontara Old Hickory, Inc., Lenzing Fibers, Inc., Natureworks LLC, Nice-Pak Products, Inc./PDI, Nonwovens by Design, Norafin (Americas) Inc., The Nonwovens Institute at North Carolina State University, Poccia Consulting, LLC, The Procter & Gamble Company, RKW North America, Inc., Rockline Industries, Smith, Johnson & Associates, Suominen Corporation, and Texas Tech University.

“The RISE Conference recognizes and promotes innovation across the nonwoven and engineered material industry. Technology leaders will share invaluable information on innovative new approaches and concepts to resolve material science challenges. For any technical leader, technology scout or new product innovator, RISE is an event not to be missed,” said Tony Fragnito, INDA’s President.

The conference program will cover relevant and timely topics including: Creating a Circular Industry, Advancements in Sustainable Inputs in PLA, Developments in Natural Fibers I and II, Sustainable Inputs in Fibers and Biofibers, Sustainable Inputs from Waste Products, and Economic Insights and Market Intelligence.

More information:
INDA RISE®
Source:

INDA

(c) AkzoNobel
13.07.2022

AkzoNobel launches tool to drive bodyshop sustainability

Bodyshops can now take advantage of the vehicle refinish industry’s first repair calculator to measure, manage and reduce carbon emissions, which has been developed by AkzoNobel.

Designed to help customers improve their carbon footprint when using the company’s premium refinish products, the CO2eRepairCalculator* is part of a new initiative which aims to encourage bodyshops to become more sustainable.

The tool is the latest digital innovation from AkzoNobel focused on making a long-lasting difference to customers. It identifies the carbon levels associated with the painting and drying process – including the energy consumed – and is linked directly to the vehicle refinishing products being used. It also provides data relating to the emission of volatile organic compounds (VOCs), therefore helping customers to understand where improvements can be made.

When using the tool, the emissions and energy consumed are calculated based on a controlled two-panel repair in a spray booth to Greenhouse Gas Protocol accounting standards. The results are presented in an online dashboard, which allows local energy prices to be factored in.

Bodyshops can now take advantage of the vehicle refinish industry’s first repair calculator to measure, manage and reduce carbon emissions, which has been developed by AkzoNobel.

Designed to help customers improve their carbon footprint when using the company’s premium refinish products, the CO2eRepairCalculator* is part of a new initiative which aims to encourage bodyshops to become more sustainable.

The tool is the latest digital innovation from AkzoNobel focused on making a long-lasting difference to customers. It identifies the carbon levels associated with the painting and drying process – including the energy consumed – and is linked directly to the vehicle refinishing products being used. It also provides data relating to the emission of volatile organic compounds (VOCs), therefore helping customers to understand where improvements can be made.

When using the tool, the emissions and energy consumed are calculated based on a controlled two-panel repair in a spray booth to Greenhouse Gas Protocol accounting standards. The results are presented in an online dashboard, which allows local energy prices to be factored in.

The launch means it will now be easier for bodyshops to take positive action in an effort to meet their sustainability and carbon reduction targets. This is becoming increasingly important, as insurance companies are putting greater pressure on preferred bodyshop partners to cut their emissions in line with supply chain ambitions that meet the UN Sustainable Development Goals.

The CO2eRepairCalculator is currently being introduced in the UK market to Sikkens customers (with Lesonal to follow shortly). It will be rolled out across markets in Europe during the next few months.

*CO2e stands for carbon dioxide and equivalent gases. The tool measures carbon dioxide (CO2) and equivalent gases such as methane (CH4) and nitrous oxide (N2O), which all fall under the term greenhouse gases (GHGs).

More information:
AkzoNobel Coatings Automotive
Source:

AkzoNobel

Freudenberg Experts meet Sustainability (c) Freudenberg Performance Materials
Sustainable seat covers padding material by FILC
11.05.2022

Freudenberg Experts meet Sustainability

Following their merger, Freudenberg Performance Materials, Low & Bonar, Mehler Texnologies® and Filc will be presenting their innovative solutions at a joint stand for the first time at this year’s techtextil exhibition in Frankfurt. The focus is on sustainability. Among the highlights are Evolon® RE, a microfilament textile for a wide variety of applications and markets, FILFLEX, a sustainable padding material for car seat covers, and the truck tarpaulin POLYMAR® 8556 ECO CF. Customers will find the world's leading manufacturer of technical textiles at Stand C51 in Hall 12.1.

Following their merger, Freudenberg Performance Materials, Low & Bonar, Mehler Texnologies® and Filc will be presenting their innovative solutions at a joint stand for the first time at this year’s techtextil exhibition in Frankfurt. The focus is on sustainability. Among the highlights are Evolon® RE, a microfilament textile for a wide variety of applications and markets, FILFLEX, a sustainable padding material for car seat covers, and the truck tarpaulin POLYMAR® 8556 ECO CF. Customers will find the world's leading manufacturer of technical textiles at Stand C51 in Hall 12.1.

Evolon® textiles made from recycled PET
With Evolon® RE, Freudenberg Performance Materials is presenting an even more sustainable version of its high-performance microfilament textiles. Evolon® RE is manufactured from an average of 70% recycled polyester, which the company makes by cycling post-consumer PET bottles in-house. Evolon® RE products are available for various applications such as technical packaging, in weights currently ranging from 80g/sqm to 300g/sqm. For high-tech wiping, lightweight Evolon® RE is now available starting from 30g/sqm. The material meets the needs of cleaning specialists for more sustainable wiping solutions. Evolon® RE offers the same high quality and material performance as all other Evolon® textiles.

Tarpaulins made from recycled raw materials presented by Mehler Texnologies®
When it comes to tarpaulins on trucks, both protection of the transport cargo and advertising for the transport company place high demands on the material. Mehler Texnologies® tarpaulin material ranks among the premium products for truck tarpaulins. The company is a pioneer in sustainable development and is showcasing POLYMAR® 8556 ECO CF. This unique material has a 25% share of recycled raw materials in the coating mass. In addition, the material is made with 100% R-PES yarns. The input materials undergo a complex separation and filtering process.

Sustainable padding material for automotive and furniture seat covers presented by FILC
FILFLEX is a soft and flexible padding layer made from nonwovens for automotive and furniture seat covers. It prevents leather from creasing and improves the dimensional stability of the seat covers. In terms of sustainability, its benefit is its 100% PET composition, making FILFLEX easy to recycle. FILFLEX offers customers easier handling during sewing and the seat covering process. End users benefit from the high seating comfort.

 Innova Fabrics chooses ROICA™ V550 by Asahi Kasei for its responsible RF (Residual Free) line (c) Innova Fabrics
Innova Fabrics Residual Free Line
11.05.2022

Innova Fabrics chooses ROICA

  • ROICA™ V550 by Asahi Kasei for its responsible RF (Residual Free) line

Innova Fabrics, the Italian manufacturer of knitted fabrics for apparel, underwear and sports, confirms its choice of ROICA™ by Asahi Kasei, the Japanese leader of premium stretch fiber, for its new responsible line RF (Residual Free).

Despite the deep-rooted history of the company's team in the world of textiles, Innova Fabrics is a reality that is not afraid to innovate with a focus on environmental sustainability. As a result of its push for local production and attention to third-party sustainability certifications (including OEKO-TEX Standard 100, one of the world's best-known labels for textiles tested for harmful substances), Innova Fabrics continues its promise of responsibility with an enrichment of its conscious proposals. In the last season, Innova has increased its smart proposition by launching the RF (Residual Free) line, with the aim of reducing the impact of microplastics residues produced by the fashion industry. This is possible thanks to the combination of two responsible ingredients: SENSIL® Biocare by Nilit and ROICA™ V550 by Asahi Kasei.

  • ROICA™ V550 by Asahi Kasei for its responsible RF (Residual Free) line

Innova Fabrics, the Italian manufacturer of knitted fabrics for apparel, underwear and sports, confirms its choice of ROICA™ by Asahi Kasei, the Japanese leader of premium stretch fiber, for its new responsible line RF (Residual Free).

Despite the deep-rooted history of the company's team in the world of textiles, Innova Fabrics is a reality that is not afraid to innovate with a focus on environmental sustainability. As a result of its push for local production and attention to third-party sustainability certifications (including OEKO-TEX Standard 100, one of the world's best-known labels for textiles tested for harmful substances), Innova Fabrics continues its promise of responsibility with an enrichment of its conscious proposals. In the last season, Innova has increased its smart proposition by launching the RF (Residual Free) line, with the aim of reducing the impact of microplastics residues produced by the fashion industry. This is possible thanks to the combination of two responsible ingredients: SENSIL® Biocare by Nilit and ROICA™ V550 by Asahi Kasei.

SENSIL® BioCare is the premium, sustainable nylon 6.6 fiber enriched with a special technology that helps reduce the persistence of textile waste in the ocean and landfills by acting during and after the product's life cycle. Therefore, if the microplastics in SENSIL® BioCare garments are released during washing, they will decompose much faster than conventional Nylon 6.6 fibers, reducing textile waste. ROICA™ V550, part of the ROICA Eco-Smart™ family, is the premium, sustainable stretch yarn that degrades without releasing harmful substances into the environment, according to the Hohenstein's environmental certification. ROICA™ V550 also carries the Gold Level Material Health certificate from the Cradle-to-Cradle Product Innovation Institute, which evaluated the yarn's impact on human and environmental health. The strong relationship established between Innova Fabrics and ROICA™ by Asahi Kasei is a long-standing one: from the very beginning, the textile company chose ROICA™ as its main reference for premium stretch, using ROICA Colour Perfect™ in most of its articles. Having experienced the innovation of the ROICA™ line dedicated to high-quality color, Innova decided to opt for the ROICA Eco-Smart™ line as part of the extension of its environmentally conscious line.

Thanks to the constant synergy with its premium partner in innovative and responsible stretch, Innova continues its path towards a textile and fashion industry that respects the planet, without forgetting profit. And this is just the beginning. Innova Fabrics pieces containing SENSIL® BioCare and ROICA™ V550

Source:

C.L.A.S.S.

22.04.2022

Haelixa marks and traces sustainable cotton from Costach and Creditex in Peru

Under the United Nations Economic Commission for Europe (UNECE) initiative to enhance transparency and traceability in the garment and footwear industry, Haelixa realizes a pilot project with Costach Cooperative and Peruvian textile company Creditex to give sustainable rural cotton producers in Peru more visibility in the value chain.

Under the United Nations Economic Commission for Europe (UNECE) initiative to enhance transparency and traceability in the garment and footwear industry, Haelixa realizes a pilot project with Costach Cooperative and Peruvian textile company Creditex to give sustainable rural cotton producers in Peru more visibility in the value chain.

In 2019, UNECE and United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT) have set up an initiative to drive transparency and traceability for sustainable value chains in the garment and footwear industry. The initiative is jointly implemented with the International Trade Centre (ITC) with financial support by the European Union. Haelixa is proud to be part of the group of experts that develops policy recommendations, traceability standards, and conducts projects to set traceability benchmarks. With the support of the +Cotton Project, implemented by the Food and Agriculture Organization of the United Nations (FAO) and the Brazilian Cooperation Agency (ABC) a pilot is being realized in this context to mark and trace the finest Pima cotton for Creditex directly at the gin in Piura, Peru. Haelixa’s DNA marker connects the actual lint cotton to the entry on a blockchain system provided by UNECE. The Haelixa technology ensures that the information about the product’s origin and the journey of the product along the value chain is always safely embedded into the product itself. The marked cotton will be used to make exclusive pajamas sets for Cat´s Pajamas. DNA traceability will enable the verification of the premium origin of Peruvian Pima cotton in the final garment produced using sustainable practices by family farmers associated with the Costach cooperative.

Costach is the main cooperative of cotton farmers in Peru. The cooperative consists of 5,200 family farmers in the Piura region, producing mostly extra-long fiber of Pima Cotton. Since 2017, the +Cotton project has been supporting the farmers with training on sustainable practices and has been providing technical assistance for improved markets access.

Creditex is vertically integrated from cotton ginning to fine thread, up to the production of high quality apparel for international premium brands. The company takes social responsibility and environmental stewardship very seriously and therefore makes a strong partner for this project, empowering the cotton family farmers that hold the majority of cotton production in Peru.

Source:

Haelixa Ltd

Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability © ROICA™
Sportswear top by Cifra containing ROICA™
06.04.2022

ROICA™ : new generation of sportswear

  • Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability
  • Performance Days, Hall C1 – stand N08

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

  • Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability
  • Performance Days, Hall C1 – stand N08

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

The design of the garments, created in Cifra's design office, combines a perfect shape with body mapping technology that creates dedicated ventilation zones for a feeling of comfort and freshness as well as an innovative aesthetic impact.

And when it comes to comfort, ROICA™ activates a new generation conversation linked to the demands of the contemporary consumer looking for well-being in line with the concepts of safety and healthiness emerging in all aspects of daily life. In fact, ROICA™ by Asahi Kasei is the secret stretch ingredient of the modern wardrobe, able to "activate" garments by giving comfort, beauty, quality together with responsible and certified values.

All of this translates into the synergy of development with Cifra. The products, the materials that compose them, along with the way of production and who produces them, transparency and traceability are all aspects that become an integral part of the common proposal that Cifra and ROICA™ are able to offer by joining forces.

"We firmly believe in the new generation of companies oriented towards the creation and supply of valuable products, fully respecting people and the environment, while meeting the performance required by contemporary lifestyles," says Shinichiro Haga, Senior Executive Manager of the ROICA™ Division.

24.03.2022

C.L.A.S.S. ICON 2022: Applications open for third edition

On March 15th C.L.A.S.S. Eco Hub launched the 3rd edition of C.L.A.S.S. ICON Award, the annual competition with the aim of sponsoring and rewarding a visionary creative who is able to combine design, responsibility, innovation and communication.

The next selected winner of the international competition for visionary fashion creatives who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public, will be chosen in accordance to the principles of the C.L.A.S.S. Manifesto of Responsible Fashion (https://www.classecohub.org/wp-content/uploads/2022/03/Copia-di-C.L.A.S.S.-ICON-MANIFESTO-2.pdf).

The prestigious reward for the game changers of fashion counts C.L.A.S.S. support at 360° degrees, from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line. This specifically includes:

On March 15th C.L.A.S.S. Eco Hub launched the 3rd edition of C.L.A.S.S. ICON Award, the annual competition with the aim of sponsoring and rewarding a visionary creative who is able to combine design, responsibility, innovation and communication.

The next selected winner of the international competition for visionary fashion creatives who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public, will be chosen in accordance to the principles of the C.L.A.S.S. Manifesto of Responsible Fashion (https://www.classecohub.org/wp-content/uploads/2022/03/Copia-di-C.L.A.S.S.-ICON-MANIFESTO-2.pdf).

The prestigious reward for the game changers of fashion counts C.L.A.S.S. support at 360° degrees, from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line. This specifically includes:

  • 2 coupons valued 1000 € each to source responsibly on THE SMART SHOP, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials
  • A consultancy session with C.L.A.S.S. TEAM: the ICON will have the chance to choose between an introduction to responsible innovation workshop or a specific session focusing on brand’s needs, for example responsible sourcing, certifications, communication.
  • Full communication support in terms of press releases, social media and events organisation

C.L.A.S.S. is also happy to announce that its partners will offer an exclusively customed package of marketing and communication activities:

  • Renoon is the app devoted to Responsible Shopping agglomerating thousands of ways to combine style and sustainability values may it be new, pre-loved and rental clothing. The package dedicated to C.L.A.S.S. ICON includes: a dedicated brand page on Renoon, the possibility to check and edit the description of the brand with Renoon's team and a featured article/interview on the new Renoon Library.
  • IDEE BRAND PLATFORM is a company based in Milan, which provides dedicated support in all commercial activity for design and fashion brands through the various stages of their growth steps. The package dedicated to C.L.A.S.S. ICON includes the support of the brand in commercial activities for SS23 and AW23/24.
  • SUSTAINABLE BRAND PLATFORM is a digital platform to measure, improve and communicate fashion brands sustainability making it simple and affordable. Through the creation of a real DIGITAL TOOLBOX SBP wants to give fashion brands all the instruments they need to obtain a global assessment of their sustainable performance. The package dedicated to C.L.A.S.S. ICON includes the Ecoscoring for brand’s sustainability and the creation of its Sustainable ID Card on Sustainable Brand Platform, as well as the use of the SBP logo, communication on social media and an interview in SBP/Magazine.
  • WHITE has always been attentive to the themes of responsible fashion and alongside the new generations of designers. That’s why they decided to support the international sustainability platform C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy) with the annual award C.L.A.S.S. ICON, which promotes awareness in new sustainability values. For this reason, WHITE offers to the winner of C.L.A.S.S. ICON: a digital space on its WSM-WHITE platform and a physical space at the next show scheduled for September.

Applications are open until 1st May.
Email to classicon@classecohub.org, with a list of information such as brand vision and objectives, sustainability values and strategy, designer profile, a photo/video story of your latest collection, and any previous award (https://www.classecohub.org/c-l-a-s-s-icon).

(c) SITIP
17.03.2022

Sitip: Fabrics for the first 100% sustainable SCOTT Racing Team biking uniform

Sitip confirms for the third year its partnership with SCOTT Racing Team in the production of the team uniform created in collaboration with ROICA™ EF of Asahi Kasei and Rosti.

The partnership was born in 2019 and celebrated during Ispo 2020, which returns for the third consecutive year to re-propose an exclusive and special uniform, designed to be extremely performing but also, and entirely, eco-sustainable.

Starting from the performance requirements of athletes, who need highly technical fabrics extremely breathable, comfortable on the skin, resistant and with perfect shape retention able to support them in competitions, Sitip has chosen the fabrics of its Native Sustainable Textiles line - technology which applies to fabrics produced with recycled yarns and chemicals with low environmental impact, implementing the GRS (Global Recycle Standard) standard, with Asahi Kasei’s premium ROICA™ EF stretch yarn.

Sitip confirms for the third year its partnership with SCOTT Racing Team in the production of the team uniform created in collaboration with ROICA™ EF of Asahi Kasei and Rosti.

The partnership was born in 2019 and celebrated during Ispo 2020, which returns for the third consecutive year to re-propose an exclusive and special uniform, designed to be extremely performing but also, and entirely, eco-sustainable.

Starting from the performance requirements of athletes, who need highly technical fabrics extremely breathable, comfortable on the skin, resistant and with perfect shape retention able to support them in competitions, Sitip has chosen the fabrics of its Native Sustainable Textiles line - technology which applies to fabrics produced with recycled yarns and chemicals with low environmental impact, implementing the GRS (Global Recycle Standard) standard, with Asahi Kasei’s premium ROICA™ EF stretch yarn.

This line includes NATIVE-BICIMANIA and NATIVE-PIRATA, two GRS-certified recycled polyester fabrics chosen for the production of the uniform shirt, enriched by Microsense Soft Performance technology - able to guarantee the product a delicate softness and maximum comfort on the skin.

This year the absolute novelty is represented by the shorts, for a complete uniform: made with the NATIVE-THUNDERBIKE POWER fabric, designed for high performance sports, in recycled polyamide and always with the ROICA™ EF yarn by Asahi Kasei.

More information:
SITIP Asahi Kasei SCOTT Racing Team
Source:

SITIP