From the Sector

Die Sportbekleidungsmarke Odlo hat sich für die Enterprise-Commerce-Plattform von SCAYLE entschieden, um das eigene Online-Business zukunftsfähig aufzustellen. Der Start der neuen Online-Präsenz von Odlo ist Anfang 2025 geplant.

Durch die Migration zu SCAYLE erhält der in der Schweiz ansässige Hersteller von Funktionsbekleidung eine E-Commerce-Plattform, die für B2C-Marken und Einzelhändler optimiert ist. Der Funktionsumfang von SCAYLE, inklusive spezieller Omnichannel- und Internationalisierungsfunktionen, ermöglicht es dem Sportunternehmen, sein Digitalgeschäft über Shops, Kanäle und Länder hinweg zu steuern.

Archroma Textile Effects expands the digital textile design and production system (CAD/CAM) Pointcarre with its entire portfolio of 5,760 colors.

Pointcarre Textile Software enables fashion, home furnishing and technical textiles designers to create accurate digital samples, streamline the fabric weaving, knitting and printing processes, and produce realistic presentations of their collections.

Incorporating the Archroma color portfolio into this workflow will allow designers to bring their ideas to life with greater speed and accuracy. They will not only have access to a vast searchable library of Archroma colors, but they will also be better able to produce the exact color they need at the factory.

All of the Archroma color references can be formulated with dyes that meet leading international eco-standards and the brand customer’s desired sustainability profile.

To support customers to optimize the potential of the new color library, Pointcarre is offering new interactive e-learning modules on its Academy training platform, as well as assistance in several languages.

The testing service provider and research partner Hohenstein is joining the Innovation Park for Artificial Intelligence (IPAI) in Heilbronn. There are already points of contact with AI applications in some interdisciplinary research projects. In addition, there is the cooperation with the Munich-based start-up Sizekick and its AI-based technology for size recommendations, which aims to reduce size-related returns in online fashion retail.

"We expect the connection to the IPAI AI network to provide us with valuable impulses to remain fit for the future," explains Hohenstein CEO Dr. Timo Hammer, "This unique platform brings together a wide variety of players with their experience and knowledge. New ideas, projects and even products can be generated with great dynamism in the network as an intelligent response to future requirements. Because one thing is clear - artificial intelligence is THE key technology of the future".

The Innovation Park for Artificial Intelligence (IPAI) in Heilbronn (www.ip.ai) sees itself as an innovation platform for applied AI and a German lighthouse project with international appeal. The center is intended to map the entire AI value chain, from the qualification of specialists to the application of ethically responsible AI. The aim is to use the AI ecosystem to bring together companies, start-ups, research institutions, scientists, and public institutions and to secure Germany's digital independence and competitiveness in a key future technology.

Operating in Bangladesh since 1996, this is the fourteenth time the Japanese manufacturer is participating in DTG.

As the Bangladeshi textile industry calls for sustainable production through innovation and digitalization, the market is keen to establish effective business models that support such production. In response, for the first time in its DTG exhibition history, SHIMA SEIKI's lineup consists entirely of WHOLEGARMENT® knitting machines. Capable of knitting an entire garment in one piece without the need for linking or sewing while using only the material required to knit one garment at a time, WHOLEGARMENT® knitting is famous for promoting sustainability in the knit factory.

The company is showing its MACH2®XS153 WHOLEGARMENT® knitting machine in 15L gauge, as well as its SWG®091N2 "Mini" WHOLEGARMENT® knitting machine in 15 gauge. MACH2®XS features 4 needle beds and SHIMA SEIKI's original SlideNeedle™, capable of producing high-quality fine gauge WHOLEGARMENT® knitwear in all needles. SWG®091N2 provides opportunities in WHOLEGARMENT® knitting across a wide range of items in a compact, economical package. A different approach to WHOLEGARMENT knitting is also shown in the form of the N.SVR®183 machine. SHIMA SEIKI's global standard in shaped knitting, the N.SVR® series now features a model for producing WHOLEGARMENT® knitwear using every other needle in fine gauge. Shown in 18 gauge at DTG, N.SVR®183 is the ideal machine for flexible, entry-level WHOLEGARMENT® production, with the versatility to respond to fluctuating market demand.

Demonstrations are performed on SHIMA SEIKI's SDS®-ONE APEX4 design system. At the core of the company’s "Total Fashion System" concept, it provides comprehensive support throughout the supply chain, integrating production into one smooth and efficient workflow from yarn development, product planning and design, to machine programming, production and even sales promotion.

SHIMA SEIKI ITALIA S.p.A., Italian subsidiary of leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., will exhibit at the 94th edition of the Pitti Immagine Filati exhibition in Florence, Italy (24th-26th January 2024). It will exhibit as part of the CustomEasy section, which involves the concept of Fashion at Work and explores customization in the presence of textile machinery and design software, represented in part by SHIMA SEIKI's lineup of WHOLEGARMENT® knitting machines and APEXFiz® design software.

The new SWG-XR® flagship machine features 4 needle beds for all-needle knitting of high quality WHOLEGARMENT® products using the company's original SlideNeedle™, in addition to a re-designed sinker system and a compact, light-weight carriage featuring 4 systems as well as auto yarn carriers. All contribute to increased productivity of more than 25% over the previous MACH2®XS machine, as well as increased product range using a wider variety of yarn for supporting knits for all seasons, and higher quality for knitting beautiful fabrics and silhouettes; even items that were impossible to knit with the MACH2® series, including punch-lace patterns, variable stitch knitting and intarsia knitting. Setting new standards for the next generation of waste-free, sustainable WHOLEGARMENT® knitting, SWG-XR® at Pitti Filati will be shown in 15L and 18L as well as a prototype machine in 22L.

APEXFiz® subscription-based design software supports the creative side of fashion from planning and design to colorway evaluation, realistic fabric simulation and 3D virtual sampling. Virtual samples are a digitized version of sample making that are accurate enough to be used effectively as prototypes. By replacing physical samples, virtual samples reduce time, cost and material that otherwise go to waste.

The product planning capability of APEXFiz® is enhanced by several web services featured as part of the SHIMA SEIKI Online Services (SHIMA online) web platform. These include SHIMA Datamall™ digital content web service that allows users to search, browse and purchase a variety of useful data for streamlining the planning and production of fashion items, as well as the recently renewed yarnbank® digital yarn sourcing web service that offers digitized yarn data by yarn companies from around the world for download and use in virtual sampling. SHIMANAVI® e-learning system is also part of the online platform.

The GoodTextiles Foundation has implemented a school library in the local primary school in Tamil Nadu, India. As a result, the children now have unrestricted access to additional literature.

At the PUPS Naranikuppam primary school in Tamil Nadu, the GoodTextiles Foundation has already provided access to separate sanitary facilities and clean drinking water. Now, with the help of the foundation, a school library has also been set up. The GoodTextiles Foundation is supporting the project with a total of €3,900.00, of which €1,425.00 comes from a donation from Dibella, which was realised with the greenhouse gas premium. The remainder was financed with donations already received.

A large selection of books tailored to the age and interests of the pupils was purchased for the library, as well as a shelf and a seating area. With a new Smart TV, the children can now also be introduced to digital media and how to use it. An air conditioning system provides pleasant temperatures to improve learning conditions. The newly tiled floor, new glass windows and a new glass door also improve the building-specific conditions.

The school is located directly next to a sewing company where the single mothers of the pupils work.

In 2016, the textile company Dibella established the GoodTextiles Foundation with the aim of making textile value chains more sustainable. It raises donations and implements its own funding projects to benefit people at all stages of the textile industry.

This year’s edition of ITMA ASIA + CITME proved to be a success for the exhibiting VDMA member companies. Measured by booked square metres, Germany had the largest contingent, among the foreign exhibitors. More than 40 VDMA member companies were exhibiting their innovative products in Shanghai.

Dr. Janpeter Horn, chairman of the VDMA Textile Machinery Association noted: “Although facing a difficult market situation, this year’s edition of ITMA ASIA + CITME has exceeded the expectations, both in terms of the number of visitors and the quality of the talks. The significant number of foreign visitors to the fair was particularly pleasing.”

Solutions were demonstrated for more sustainable textile productions by most of the exhibitors, and here the VDMA members presented their technologies for saving water, energy and raw materials under the heading “Smart technologies for green textile production.”  

Dr. Uwe Rondé, CEO, Saurer Intelligent Technology AG explained: “Saurer is satisfied with both the number of visitors and the quality of the discussions. Our booth was full from morning to evening with customers focused on latest technologies within the three mega trends: recycling, automation and digitalisation. Although machine utilisation in the spinning mills is still well below average, people are already gathering information and thinking about what to invest in once the market recovers.”

Benjamin Reiners, owner of Reiners + Fürst stated: „This year’s ITMA ASIA + CITME has exceeded our expectations by far. Especially the first day - a Sunday - has brought many high-quality customers and exclusively decision makers to our booth. We estimate about 20% international customers mainly from Bangladesh, Egypt, India, Iran, Pakistan, Uzbekistan and Vietnam. All customers agreed that the market situation at the moment is difficult, capacity usage is between 50-75% in the ring spinning sector and improvement is expected not before the 2nd half of 2024. Nevertheless the general spirit is very positive.“

“This ITMA ASIA was a great success for Trützschler. We welcomed a large number of Chinese visitors to our booth, as well as a significant number of interested international visitors”, said Dr. Bettina Temath, Head of Global Marketing Trützschler Group SE.

Georg Stausberg, CEO of the polymer processing solutions division and chief sustainability officer of the Oerlikon Group stated: „We can look back on a successful show where we were able to meet many of our customers not only from China, but also from Pakistan, India and Indonesia, for example.”

“A very well-attended trade fair, with interesting discussions, great innovative topics, in line with the modern and rapidly developing China" noted Wolfgang Schöffl, head of product line weaving machines and member of the extended management, Lindauer Dornier.

The VDMA Textile Machinery Association and VDMA China were present at the fair, to support the members e.g. with regard to IPR. With the help of a VDMA expert and a contracted law firm, the member company Sahm submitted a complaint application for patent infringement disputes during the exhibition to the onsite IPR office. Both parties, Sahm, and the Chinese company, that used patented design without permission reached an agreement: The Chinese company had to stop displaying functions and designs involving patent infringement on site which meant the removal of some structural parts and the covering of key components protected by patent protection.

Dr. Harald Weber, managing director of VDMA Textile Machinery concluded: “Asia, and China in particular, represent the primary foreign markets for the VDMA member companies in the sector. The Chinese market is the main destination for their exports. Other major export destinations in Asia include India, Pakistan, Bangladesh and Uzbekistan. ITMA ASIA + CITME provides a unique platform to showcase technologies for customers directly in Asia. The VDMA member companies are looking forward to the coming edition of the fair from 14 to 18 October 2024 in Shanghai.”

The latest survey of VDMA members' subsidiaries in China gives reason to hope that the economic situation in the Chinese textile industry could also improve significantly in the second half of the year. In addition, European textile machinery manufacturers are urged to be present on the most important market and at the trade fair and to offer Asian customers most advanced technology for their demanding challenges.

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

China in-store 2023, an official satellite of EuroShop, has drawn to a successful close at the Shanghai New International Expo Center (SNIEC) on 1 December. Over three days 103 exhibitors presented innovative store design and retail solutions attracting almost 14,000 professional visitors.

This year the trade fair focused on high-quality in-store solutions for the first time, offering many inspiring solutions and store-fitting concepts targeted specifically at retailers intending to open premium stores in China or overseas. The Designer Village showcased concepts by leading designers revolving around Visual Merchandising and storefront design solutions. At the “Retail Forum” and “Design Forum” 46 industry experts presented the latest retail and store design trends such as lightweight construction of commercial spaces. The renowned ERDA China Award recognised outstanding store design concepts.

The latest retail technologies on display at China in‑store 2023 included amongst others digital display mannequins, virtual dressers, dynamic lighting systems with shopper identification and AI-based smart shelving and ESL. All of these solutions help retailers improve the in-store user experience, above all of the younger generation.

The next China in-store will be held at the Shanghai New International Expo Centre from 3 to 5 September 2024.

The Trevira CS® brand will be presenting itself with 17 customers and partners as well as an innovative special exhibition at Heimtextil, which takes place in Frankfurt from January 9 to 12, 2024.

Trevira CS customers and partners will be exhibiting their flame retardant products and new collections for the home textiles and contract market at individual stands on the joint booth. Visitors can discover innovations in the areas of yarn production, woven and knitted fabrics and interior solar shading. The exhibitors at the Trevira CS stand will represent all textile applications with their products, from lightweight curtains to heavy upholstery fabrics. In addition to the yarn and fabric manufacturers, one exhibit is dedicated to presenting a traditional craft at the Trevira CS joint stand. The trimming maker Jende Manufaktur will be demonstrating the manufacture of trimmings from flame retardant, UV-stable, spun-dyed Trevira® yarns as well as from materials from the co-exhibiting yarn manufacturers.

The following Trevira CS customers and partners will be exhibiting a wide variety of flame retardant products at the joint stand in January:
Casalegno Tendaggi S.r.l., Chamatex SAS, F.lli Baroni s.r.l., FIDIVI Tessitura Vergnano S.p.A., Hoftex Färberei GmbH, Ilcat by Lei Tsu s.r.l., Jende Manufaktur GbR, Lodetex S.p.A., Mattes & Ammann GmbH & Co. KG, Mottura S.p.A., Pozzi Arturo S.p.A., PUGI R.G. S.R.L., Tessitura Mario Ghioldi & C. s.r.l., Tintoria Sala s.r.l., Torcitura Fibre Sintetiche S.p.A., Torcitura Padana S.p.A. and Wintex S.r.l..

The Trevira CS special showcase 2024 will be held under the motto #treviracsCore. The term "core" means core element / heart and is used in conjunction with a hashtag and another defining term in the digital media for a trend / lifestyle that people feel connected to and follow.

This time, the special show is about demonstrating what Trevira CS fabrics are capable of achieving in addition to their functionality and performance in the design of textile spaces. From a sustainably furnished lounge, to a luxurious interior or a casual outdoor area, to a cozy retreat.

For the design of the special show, all Trevira CS customers were invited to submit their latest Trevira CS products as part of the annual Trevira CS fabric competition. A total of well over 200 articles from more than 50 customers were available. This year's special show will also feature trimmings made from Trevira CS yarns.