From the Sector

• 10–12 May 2022, Cologne, Germany (hybrid)
• The unique concept of presenting all renewable material solutions at one event hits the mark: bio-based, CO2-based and recycled are the only alternatives to fossil-based chemicals and materials

Ready-to-use fossil-free sustainable material solutions with a low carbon footprint are in fast-growing demand. Innovative brand owners are keeping an eye out for such solutions, in particular those that will soon reach the mainstream.

For the second time, nova-Institute presents numerous market highlights from bio- and CO2-based chemicals and materials as well as from chemical recycling: All material solutions based on renewable carbon. Together, there is sufficient potential to completely replace petrochemicals by 2050. To tackle climate change at its roots, all additional fossil carbon from the ground must be substituted with renewable alternatives. Over the course of three days, participants will get a comprehensive overview of the latest developments in the renewable material sector, with a focus on industry-ready solutions from a wide spectrum of sustainable raw materials and technologies.

In 2021, the new concept of the Renewable Materials Conference generated an outstanding response, which exceeded all expectations: 420 online participants witnessed a firework of innovations of non-fossil material. 60 speakers, 11 panel discussions, 500 public posts and 1,500 networking activities were proof of the lively exchange during the three conference days.

In 2022, nova-Institute plans to host the conference physically in the heart of Germany's fourth largest city, Cologne, just a few hours away from France, Belgium and the Netherlands. Expected are 400 participants on-site and many more online. On-site, the conference will be accompanied by a large exhibition where companies and institutes can showcase their recent developments. The supporting program, networking activities and many secluded spots at the location offers excellent opportunities to make new business contacts and refresh old ones.

The focus of the conference: All material solutions based on renewable carbon – avoiding the use of additional fossil carbon. The entire spectrum of renewable materials is covered: bio-based, CO2- based and recycled.

The program includes a diverse range of bio-based materials such as bio-based polymers, plastics and biocomposites (first and second generation, biowaste), CO2-based materials (from fossil and biogenic point sources, atmosphere) as well as mechanically and chemically recycled materials.

• Instant access to ecotoxicological and regulatory information and certificates for Archroma specialty chemical products
• Faster decision-making and time-to-market for manufacturers, brands and retailers in the textile, paper, packaging, paint, and construction industries

Archroma, a global leader in specialty chemicals towards sustainable solutions, announced the launch of The Safe Edge, an online platform for instant access to product related regulatory & compliance certificates and information.

With continuously growing public awareness around the social, health and ecological impacts of human and business activities, the need for transparency and traceability in supply chains has become essential.

Time to market is equally critical, and manufacturers, brands and retailers need access to reliable information in real time.

The Safe Edge platform has been designed with that in mind: It allows brands, retailers and manufacturers of textile, fashion, packaging, paper, paints, to verify with just a few clicks the regulatory & compliance status of Archroma products, including regulations, ecotoxicological information & certifications, and brand requirements.

The Safe Edge covers standards, regulations and information such as air emission factors, animal origin, halal, kosher, plant origin, food contact, Blue Angel, bluesign®, Cradle-to-Cradle, chemical inventories, Composability EN 13432, conflict minerals, EU Flower/Ecolabel, GOTS, CONEG, ISEGA, Nordic Swan, Oekotex® Standard 100, California Prop 65, REACH, RoHS (Restriction of Hazardous Substance), Screened Chemistry, SDS, SVHC (Substance of Very High Concern), VOC (US), ZDHC (Zero Discharge Hazardous Chemicals), and brand standards (like Coats A&F MRSL, Decathlon RSL 2020, Jack Wolfskin RSL and The List IV by Inditex.

With the launch of The Safe Edge, Archroma continues to assert its leading role in driving sustainability in its industries, in line with its commitment to the principles of “The Archroma Way to a Sustainable World: safe, efficient, enhanced, it’s our nature”. The “Safe” principle in particular is at the core of the Archroma approach to sustainability, with the deeply rooted goal to protect people and the planet with products that are safe to use, and safe to wear.

The Safe Edge is already accessible for manufacturers, brands and retailers in Europe and Asia, and will be launched in North America in September 2021, and in Latin America by the end of the year.

Not only since 2021 has sustainability been a topic high on society’s agenda. And yet the importance of sustainability for consumers and companies has once again increased sharply as a result of the Corona pandemic, as numerous studies confirm. Then why is it often so difficult to implement this conviction in everyday life? One of the biggest obstacles to sustainable consumer behaviour is the lack of availability of alternatives.

In addition to changing consumer demands, the EU Commission's recent decision on the single-use plastics directive is also prompting many nonwovens manufacturers to look at alternative solutions. Kelheim Fibres is exhibiting at this year's INDEX in Geneva and online with bio-based fibers that offer an alternative to synthetic materials in a wide range of applications. The Bavarians have decades of experience in the nonwovens and hygiene sectors and work on individual customer-specific innovations.

"We want to make it easy for consumers to choose an environmentally friendly option. That’s the case when bio-based solutions offer the same performance as synthetic products," said Matthew North, Commercial Director at Kelheim Fibres." Our fibre technology allows us to create just that: unlike natural fibres, which are available already in fibre form and can only be treated on the surface, we can engineer the properties of our fibres they need for specific applications by specifically intervening in the production process. That way we combine nature - our fibres are made of wood pulp - with performance."

Kelheim's special fibres are made of wood pulp from sustainably managed sources, are produced in Kelheim in an environmentally friendly way and are fully biodegradable at the end of their product life. Kelheim Fibres is the first viscose fibre manufacturer in the world with an EMAS validated Environmental Management System and was awarded a dark green/light green shirt in the most recent Canopy HotButton-Ranking.

• Sustainability Report 2020 published

As an internationally positioned company, the CHT Group is one of the leading suppliers of speciality chemicals. The company supplying chemical products for the most diverse applications and industries, presented their annual edition of the Sustainability Report, for the period January to December 2020,

The report has been prepared in accordance with the standards of the Global Reporting Initiative (GRI) and is based on the Core option. The focus is on human resources development, energy and water consumption as well as company-wide emissions and waste management.

Particularly noteworthy here is the group-wide reduction in specific resource consumption in the areas under review. In relation to the volume produced, for example, the following key figures show the reduction of environmental impacts:

• 21% share of renewable energies in total consumption
• 440,000 EUR investment in environmental protection and nature conservation
• 5.8% less energy consumption and less CO2 emission

62% of CHT Group's 2020 sales were generated with sustainable products. For this, 91% of the strategic raw material volume was sourced from suppliers classified as sustainable.

At the center of the report are the current working topics and outlooks that showcase CHT's commitment to sustainability and its innovative strength to achieve the United Nations Sustainable Development Goals (SDGs).

CHT considers 11 of the SDGs to be particularly relevant for the future of the Group of companies. For this reason, the recently revised global corporate strategy is directly geared to the Sustainable Development Goals of the United Nations.

The current edition of the report, which is published for the first time exclusively online in a resource-saving manner, is available here: https://sustainability-report.cht.com

Kornit Digital announced a new partnership with online visual communications and design platform Canva.

As part of the partnership, Kornit^X, an operating system for on-demand sustainable fashion, will become one of Canva’s first certified integration partners, empowering Canva to help leading Print Service Providers (PSPs), brands, and organizations easily add the Canva design tool to their e-commerce websites, making it easier to create personalized products from design, to order, to product fulfillment, in minutes. Kornit^X will also manage and route all orders through Kornit’s extensive global fulfillment network. Canva’s online visual communications platform currently serves more than 55 million private and enterprise users globally.

FibreCoat GmbH from Aachen, Germany, together with DBF Deutsche Basalt GmbH, developed a completely new type of fibre material to shield electromagnetic radiation from digital end devices, medical technology or e-car batteries cheaply and effectively. The joint project was awarded the overall prize of the“ IQ Innovationspreises Mitteldeutschland“ on 24 June in an online event broadcast live from Leipzig.

The prize is endowed with €15,000 and was sponsored by the Halle-Dessau, Leipzig and East Thuringia Chambers of Industry and Commerce.

Electromagnetic radiation from smartphones, hospital diagnostics and electric car batteries must be shielded so that they do not inter-fere with each other. To prevent mutual interference, they have so far been covered with metal fibre fabrics, a very time- and energy-consuming and thus expensive procedure. The new material from Basalt Faser GmbH and FibreCoat GmbH prevents this with a fibre core made of melted, thinly drawn basalt, which is coated with aluminium and bundled into the so-called AluCoat yarn. This yarn remains just as conductive and shielding, but is lighter, stronger, cheaper and more sustainable than previous alternatives. In addition, there are further advantages:

• The number of process steps required is reduced from ten to one.
• 1,500 metres of yarn are produced per minute instead of the previous five metres.
• The energy required is only 10 per cent of the previous amount.

The result is a price that is twenty times lower.

The textile made of AluCoat fibres is versatile and flexible: as wallpaper it can shield 5G radiation in offices or medical rooms or encase batteries and thus ensure the smooth functioning of electric cars. AluCoat is already being used in some companies. A European fibre centre in Sangerhausen is being planned for mass production.

The two innovative companies DBF Deutsche Basalt GmbH and FibreCoat GmbH from East and West combine the two materials basalt and aluminium to protect against electromagnetic radiation. In doing so, they coat basalt with aluminium and, through this novel combination, create an inexpensive, sustainable and quickly produced alter-native for a market worth billions.

FibreCoat GmbH from Aachen is a spin-off of the Institut für Textiltechnik (ITA) of RWTH Aachen University; the managing directors Dr Robert Brüll and Alexander Lüking and Richard Haas have completed their doctorates at the ITA or are in the process of preparing their doctorates. Georgi Gogoladze, Managing Director of Deutsche Basaltfaser GmbH, also studied at RWTH Aachen University. The two managing directors Brüll and Gogoladze know each other from their student days.

Reorganization follows record quarter and additional investment as eCommerce continues to thrive

Fresh Relevance, the versatile personalization and decision engine, today announced the launch of a new customer department to support a growing customer base of more than 500 websites, including major brands in the UK, Nordics and US. The launch follows a record quarter and additional investment from Foresight Group to drive the company’s ambitious global growth strategy.

The new customer department brings together Fresh Relevance’s service, support, customer success and account management divisions located in Southampton (UK), London (UK) and Boston (US). The department is led by the newly appointed Vice President Customer, Huriyyah Dhanse.

Dhanse states: “Many organizations have experienced massive eCommerce growth during the pandemic. This has led to increased investment in omnichannel platforms such as Fresh Relevance, as companies look to sustain and gain market share by optimizing how they connect with, convert and retain customers.” Dhanse adds: “Our new customer department aligns the company’s expanding support, services, customer success and account management teams in the UK and US into a single entity, focused on helping brands achieve and exceed their commercial objectives. By bundling all customer-facing roles into one central department, we are able to provide an even more seamless customer experience and align all touchpoints in the customer lifecycle - from onboarding through to day-to-day support and strategic advice.”

Fresh Relevance boasts a 98% customer retention rate, and it is a statistic that company CEO and co-founder, Mike Austin, is proud of and committed to maintaining. “The success of Fresh Relevance is built on the quality and reliability of our platform, a clear vision for the future of online retail, but above all else the way we build long-term partnership with our customers”, states Austin.

These comments are endorsed by a 9.7 score for Quality of Support on G2, the world’s largest tech marketplace, which is accompanied by a raft of positive feedback from customers such as: “The best thing about Fresh hands down is the support, which comes from literally all avenues. The support team are quick, they really take time to explain things and help you to set anything up you need. Account management talk to you like you're the only person in the room, analyze everything you're doing in depth and help you to see what you're missing whether that be tools or strategy. Everybody goes the extra mile and follows up any open issues.”

Austin concludes: “As we scale up our global operations after a record quarter, it is vital that we keep the voice of the customer at the heart of everything we do. This is the primary aim of the new Fresh Relevance Customer Department.”

The world’s leading denim ingredient brand is proud to announce it has contributed its considerable denim expertise to prestigious fashion school, Institut Français de la Mode’s (IFM) new online course, Fashion Sustainability: Shaping Fashion’s Future.

Developed as part of a partnership with IFM and Kering luxury group and led by Andrée-Anne Lemieux, Sustainability Professor and Head of the IFM-Kering Sustainability Chair, the 10-week course will examine the importance of sustainability in fashion and invites students and experienced fashion professionals to learn how they can play a role in shaping a sustainable future for fashion.

Launched on 17 May, the course covers the history and values of sustainable development and how this relates to the fashion industry, as well as teaches the practicalities of creating and executing a CSR and sustainability strategy. As part of the course, ISKO has created a video presentation which gives an insight into its Responsible Innovation™ strategy and how it approaches its role as a leader in sustainability for denim production. Led by ISKO’s Global Field Marketing Manager, Elena Faleschini, the presentation explores how innovation along with the cooperation and participation of everyone in the denim industry can help make the production of denim more responsible.

“The Fashion Sustainability course gives students and industry professionals the knowledge and tools to become the change makers we need in the industry. We are honored to contribute to the course and be able to share our vast experience working to build a more sustainability industry for the future,” says Faleschini.

• New capacity brought online to meet growing demand

Ascend Performance Materials has expanded production capacity for HiDura long-chain polyamides in its Greenwood, S.C., plant. The multi-million dollar expansion will help the company meet growing demand for its new product line.

Launched in Nov. 2020, Ascend’s HiDura PA610 and 612 products are used in a variety of consumer goods, industrial, renewable energy, automotive and electric vehicle applications. “Exceptional ductility, UV weatherability and hydrolysis resistance give HiDura resins and engineered plastics reliable, long-term performance in some of the harshest conditions,” said Kaan Gunes, business manager for HiDura at Ascend. Gunes cited applications in solar photovoltaic supports, battery seals and brush bristles to illustrate the versatility and durability of HiDura. “Each of these parts faces extreme conditions, whether the 25 years a solar PV installation will be exposed to the elements or the constant contact with corrosive chemicals inside a battery cell. The various grades we developed are designed to improve the reliability of our customers’ products.”

Ascend, which is the largest fully integrated producer of polyamide 66 resin, used its extensive polymerization knowledge to expand capacity at its Greenwood facility. “We have been polymerizing PA66 in Greenwood for decades,” said Michael Walters, senior site director for Ascend in Greenwood. “Our people understand how to consistently produce high-performance, high-quality materials safely and were excited to see the success of HiDura build off their work.” Ascend continues to expand its HiDura grades to meet the growing needs of its customers.

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018