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Graphic Hygienix
02.12.2024

Hiro Technologies, Inc. wins 2024 Hygienix Innovation Award™

INDA brought together hundreds of industry leaders to explore advancements in the absorbent hygiene and personal care markets during the 10th annual Hygienix™ event, held Nov. 18-21 at the Renaissance Nashville Hotel.

Themed Driving Absorbent Hygiene Product Innovation: Consumer Desires, Market Dynamics & Sustainability Solutions, key sessions included pricing strategies, global trade impacts, FemTech, adult care, period poverty, emerging pet care and wound care markets, environmental regulations on plastics and PFAS, and the impact of aging societies.

An event highlight was the presentation of the 2024 Hygienix Innovation Award® to: HIRO Technologies, Inc.’s World’s First MycoDigestable Diapers, diapers featuring plastic-eating mushrooms that combine excellent absorbency with natural materials.

The other finalists were:

INDA brought together hundreds of industry leaders to explore advancements in the absorbent hygiene and personal care markets during the 10th annual Hygienix™ event, held Nov. 18-21 at the Renaissance Nashville Hotel.

Themed Driving Absorbent Hygiene Product Innovation: Consumer Desires, Market Dynamics & Sustainability Solutions, key sessions included pricing strategies, global trade impacts, FemTech, adult care, period poverty, emerging pet care and wound care markets, environmental regulations on plastics and PFAS, and the impact of aging societies.

An event highlight was the presentation of the 2024 Hygienix Innovation Award® to: HIRO Technologies, Inc.’s World’s First MycoDigestable Diapers, diapers featuring plastic-eating mushrooms that combine excellent absorbency with natural materials.

The other finalists were:

  • Harper HYGIENICS S.A.’s Cleanic Naturals Hemp Sanitary Pads (Day & Night) and Pantyliners, an innovative femcare line made with regenerative hemp fibers from Bast Fibre Technologies.
  • Hello Hazel, Inc.’s High & Dry Briefs, the first and only disposable briefs for leaks designed to look, fit, and feel like real underwear.

Hygienix Highlights
Attendees gained insights and knowledge during three hands-on training sessions on Nov. 18, focused on fundamentals of absorption systems and opportunities in adult incontinence, innovations in menstrual care, and baby and infant care market dynamics.

Hygienix kicked off with a welcome reception that fostered networking. Attendees explored emerging trends and product innovations through Lightning Talks, connected with successful hygiene start-ups during Lunch Around sessions, and discovered the latest offerings at tabletop exhibits.

“Hygienix exemplifies INDA’s commitment to empowering companies in the absorbent hygiene and personal care markets to advance their businesses,” said INDA President Tony Fragnito. “The insights and connections made at this year’s event will drive growth and enable participants to meet evolving demands and market challenges.”    

INDA announced Hygienix 2025 will be held Nov. 17-20 at Omni Amelia Island Resort, Fernandina Beach, Florida.

Source:

INDA

Hygienix Innovation Award 2024 - Finalists Graphic INDA
17.10.2024

INDA: Finalists for the 2024 Hygienix Innovation Award™ announced

INDA, the Association of the Nonwoven Fabrics Industry, announces the three finalists competing for the 2024 Hygienix Innovation Award™. Harper Hygienics, Hello Hazel, and HIRO Technologies will present their absorbent hygiene products at Hygienix™, taking place November 18-21 at The Renaissance Nashville Hotel, Nashville, Tennessee.

INDA, the Association of the Nonwoven Fabrics Industry, announces the three finalists competing for the 2024 Hygienix Innovation Award™. Harper Hygienics, Hello Hazel, and HIRO Technologies will present their absorbent hygiene products at Hygienix™, taking place November 18-21 at The Renaissance Nashville Hotel, Nashville, Tennessee.

  • Harper Hygienics S.A.: Cleanic Naturals Hemp – Sanitary Pads (Day & Night), Pantyliners
    Cleanic Naturals Hemp by Harper Hygienics S.A. is an innovative femcare line, crafted with sero™ regenerative hemp fibers produced by Bast Fibre Technologies and processed on our unique Hemplace™ technology platform. These sanitary pads and pantyliners are designed for women’s comfort throughout their cycle. Hemp’s antibacterial and hypoallergenic properties make it a natural solution for sensitive skin, ensuring all-day safety and comfort. Plus, sero™ hemp fibers are 100% natural, offering an eco-conscious approach to personal care.
  • Hello Hazel, Inc.: Hazel High & Dry Briefs
    Hazel’s High & Dry Briefs – the first and only disposable briefs for leaks designed to look, fit, and feel like real underwear. Engineered with a novel, ultra-thin, highly absorbent core seamlessly integrated beneath a unique elasticated cover that moves naturally with her body, offering unparalleled comfort, discretion, and reliable protection. Purposefully developed to reduce stigma and address both physical and emotional needs, the Briefs successfully attracted many new consumers who previously opted out of the category.
  • HIRO Technologies, Inc.: World’s First MycoDigestable™ Diapers
    Introducing the world’s first MycoDigestible™ diapers, powered by HIRO’s frontier fungal technology. HIRO’s MycoDigestible™ solution introduces plastic-eating mushrooms in a safe, user-friendly way that seamlessly integrates into everyday life. The HIRO Diaper combines exceptional absorbency with natural materials like unbleached TruCotton™ and Kraft softwood fluff pulp, offering 12-hour protection while being gentle on both baby and planet.

The 2024 winner will be revealed on Thursday, November 21st at 11:00 am.

The 2023 Hygienix Innovation Award went to Sequel Spiral™ Tampon, which features a unique spiral design engineered for enhanced fluid absorption and leak prevention. This breakthrough product received FDA clearance as a medical device and is available online and in a growing number of retail outlets.

Source:

INDA

Dress for Venice
Dress for Venice
14.10.2024

Bemberg™ by Asahi Kasei lands at Smart Closet initiative with “A Dress For Venice”

Smart Closet is an innovative event dedicated to new generation fashion where C.L.A.S.S and Equipe International, through the InsideOut approach by C.L.A.S.S., come together to represent a smart wardrobe - beautiful, innovative, responsible - together with a new language of values with the aim to share the fully transparent journey behind each product and company, to show their outer and inner values. All values and concepts that are part of Bemberg™ identity.

Bemberg™ is the brand name of the regenerated cellulose fiber cupro, produced only by Asahi Kasei in Japan. It is a special fiber with a circular economy footprint thanks to the fact that it is made from a regenerated cellulose obtained from the manufacturing process of cottonseed oil with a closed-loop process. It guarantees certified sustainability credentials through its transparent and traceable approach. It delivers high quality and versatile applications, comfortable whatever the season: its blissful sensation glides on linings, outerwear, underwear, sportswear and even couture pieces. All perfect characteristics that fit in Smart Closet initiative.

Smart Closet is an innovative event dedicated to new generation fashion where C.L.A.S.S and Equipe International, through the InsideOut approach by C.L.A.S.S., come together to represent a smart wardrobe - beautiful, innovative, responsible - together with a new language of values with the aim to share the fully transparent journey behind each product and company, to show their outer and inner values. All values and concepts that are part of Bemberg™ identity.

Bemberg™ is the brand name of the regenerated cellulose fiber cupro, produced only by Asahi Kasei in Japan. It is a special fiber with a circular economy footprint thanks to the fact that it is made from a regenerated cellulose obtained from the manufacturing process of cottonseed oil with a closed-loop process. It guarantees certified sustainability credentials through its transparent and traceable approach. It delivers high quality and versatile applications, comfortable whatever the season: its blissful sensation glides on linings, outerwear, underwear, sportswear and even couture pieces. All perfect characteristics that fit in Smart Closet initiative.

The project chosen to participate with is the incredible capsule collection A Dress For Venice designed by eco-designer Tiziano Guardini, illustrated by artist Jacopo Ascari, and produced by Martina Vidal Venezia, a Venetian brand that has enriched the garments with some elements in Burano lace, an ancient art candidate to enter the UNESCO list of Intangible Cultural Heritage of Humanity!
 
Inspired by the city of water, it’s made with Bemberg™ fabrics created by Infinity Srl with the textile printing done by Creazioni Digitali, which with the CreŌ | project  printed on Bemberg™ fabrics with low-water pigment inks technology . This collection truly represents and includes all the values of beauty, innovation and supply chain partnerships, all elements.

More information:
Bemberg™ Dress for Venice
Source:

C.L.A.S.S. Eco Hub

Hologenix honored twice in ISPO Textrends Awards Photo: Hologenix, LLC
22.11.2023

Hologenix honored twice in ISPO Textrends Awards

Twice a year ISPO recognizes innovative fibers, fabrics and components that are used to manufacture sports apparel. Two innovations from Hologenix have scored wins in the ISPO Textrends Fall/Winter 2025/2026 Awards: CELLIANT® with REPREVE® Nylon, introduced with textile solutions provider UNIFI®, makers of REPREVE®, and CELLIANT® Print. They were both Selections in the Fibers & Insulations Category.

Twice a year ISPO recognizes innovative fibers, fabrics and components that are used to manufacture sports apparel. Two innovations from Hologenix have scored wins in the ISPO Textrends Fall/Winter 2025/2026 Awards: CELLIANT® with REPREVE® Nylon, introduced with textile solutions provider UNIFI®, makers of REPREVE®, and CELLIANT® Print. They were both Selections in the Fibers & Insulations Category.

CELLIANT with REPREVE Nylon
CELLIANT with REPREVE Nylon consists of CELLIANT infrared (IR) technology embedded into REPREVE. REPREVE creates high-quality fibers made from 100% recycled materials, including post-consumer plastic bottles and preconsumer waste. CELLIANT with REPREVE Nylon is strong and durable with great stretch and a silky hand. It is ideal for underwear, stockings, tights/leggings, socks, seamless knits, baselayers and many other categories. With CELLIANT’s ability to convert body heat into infrared energy, improving local circulation and cellular oxygenation, it also provides performance for outdoor/sportswear, outerwear, swimwear among other categories. This is the second carrier type for CELLIANT with REPREVE, as it was introduced in polyester last fall and won three awards.

CELLIANT Print
CELLIANT Print makes the natural blend of IR-generating bioceramic minerals more widely available from Hologenix as a printed coating, expanding the uses of the technology. Traditionally, CELLIANT has been embedded directly into fibers, yarns and fabrics. However, for its print applications, CELLIANT fine mineral powder can be adhered to many different fabric types as a topical coating, making CELLIANT Print a versatile and cost-effective solution. Key CELLIANT partners, such as Under Armour with their UA RUSH™ line, and KT Tape with its PRO Oxygen™ kinesiology tape utilize CELLIANT Print. Safe and CELLIANT® Print CELLIANT® with REPREVE® Nylon durable, CELLIANT Print has undergone mechanical testing for wash tests and can be confirmed to last the useful life of the product, for 50+ washes.

Source:

Hologenix, LLC

Kelheim Fibres and Santoni win ITMF International Cooperation Award 2023 Foto: ITMF
From left to right: Mr. Ruizhi Sun, CNTAC President and former ITMF President; Patrick Silva Szatkowski, Santoni S.p.A., Betty Wu, Kelheim Fibres; Mr. Juan Parés, Textilsantanderina Spain, Jury Member and Vice President ITMF; Dr. Christian Schindler, ITMF Director General
10.11.2023

Kelheim Fibres and Santoni win ITMF International Cooperation Award 2023

Kelheim Fibres GmbH and the Italian textile machinery manufacturer, Santoni Spa, were honoured with the ITMF International Cooperation Award 2023 during the ITMF Annual Conference in Keqiao, China. This recognition by the International Textile Manufacturers Federation (ITMF) acknowledges outstanding achievements in international collaboration within the textile industry in alignment with the values of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.

Together, Kelheim Fibres and Santoni have developed a sustainable period panty, built upon advanced machine technology and high-performance viscose fibres.

Santoni's specialized machinery enables a reduction in fabric waste, or even the potential for entirely waste-free production. Simultaneously, it enhances production efficiency, leading to cost savings. Kelheim Fibres' wood-based specialty fibres, such as the trilobal Galaxy® and the hollow Bramante fibre, replace synthetic materials in the absorbent core of the menstrual underwear. They offer excellent performance and reliable protection for the wearer.

Kelheim Fibres GmbH and the Italian textile machinery manufacturer, Santoni Spa, were honoured with the ITMF International Cooperation Award 2023 during the ITMF Annual Conference in Keqiao, China. This recognition by the International Textile Manufacturers Federation (ITMF) acknowledges outstanding achievements in international collaboration within the textile industry in alignment with the values of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.

Together, Kelheim Fibres and Santoni have developed a sustainable period panty, built upon advanced machine technology and high-performance viscose fibres.

Santoni's specialized machinery enables a reduction in fabric waste, or even the potential for entirely waste-free production. Simultaneously, it enhances production efficiency, leading to cost savings. Kelheim Fibres' wood-based specialty fibres, such as the trilobal Galaxy® and the hollow Bramante fibre, replace synthetic materials in the absorbent core of the menstrual underwear. They offer excellent performance and reliable protection for the wearer.

Association of the Nonwoven Fabrics Industry INDA
22.08.2023

INDA Announces Conference Program for Hygienix™ 2023

INDA, the Association of the Nonwoven Fabrics Industry, announced the conference program for Hygienix™ 2023, November 13-16 to be held at The Roosevelt New Orleans Hotel, New Orleans, LA.

The program details can be found on the Hygienix website.

The keynote speaker is Courtney Scharf, Chief Client Officer, Trend Hunter. Trend Hunter leverages big data, human researchers, and AI to identify consumer insights, and deep dive opportunities for the world’s most innovative companies, such as Unilever, Colgate-Palmolive, Georgia-Pacific, Kroger, Johnson & Johnson, Reckitt Benckiser, Samsung, and Bacardi. Trend Hunter utilizes Artificial Intelligence and research to identify and curate top insights and trends to advise brands and businesses in their pursuit of innovation.

The Hygienix program will feature thought leaders in consumer-centric innovations, the circular economy, raw material advancements in sustainability, opportunities for advanced recycling in absorbent hygiene, optimizing the packaging footprint, new approaches for odor control, and market trends and drivers.

Experts presenting at Hygienix include:

INDA, the Association of the Nonwoven Fabrics Industry, announced the conference program for Hygienix™ 2023, November 13-16 to be held at The Roosevelt New Orleans Hotel, New Orleans, LA.

The program details can be found on the Hygienix website.

The keynote speaker is Courtney Scharf, Chief Client Officer, Trend Hunter. Trend Hunter leverages big data, human researchers, and AI to identify consumer insights, and deep dive opportunities for the world’s most innovative companies, such as Unilever, Colgate-Palmolive, Georgia-Pacific, Kroger, Johnson & Johnson, Reckitt Benckiser, Samsung, and Bacardi. Trend Hunter utilizes Artificial Intelligence and research to identify and curate top insights and trends to advise brands and businesses in their pursuit of innovation.

The Hygienix program will feature thought leaders in consumer-centric innovations, the circular economy, raw material advancements in sustainability, opportunities for advanced recycling in absorbent hygiene, optimizing the packaging footprint, new approaches for odor control, and market trends and drivers.

Experts presenting at Hygienix include:

  • Aquapak Polymers Ltd. – “Creating Sustainable Nonwovens for Hygiene Applications with Thermally Processable Polyvinyl Alcohol; A Water Soluble, Environmentally Friendly and High-Performance Polymer”
  • Asahi Kasei Advance Corporation – “Continuous-Filament Cellulose Nonwovens”
  • Confitex Technology – “Reusables Production: It’s Not All Green”
  • Egal Pads, Inc. – “Closing the Circularity Gap One Used Pad at a Time”
  • Essity – “Diaper Collection & Recycling in Australia”
  • ExxonMobil Chemical Company – “Innovate New Levels of Strong Comfort with Hygiene Solutions”
  • Henkel Corporation – “Reducing the Packaging Waste from Personal Hygiene Products”
  • INNOVATEGRN – “Accelerating Innovation / Embracing a Consumer-Centric Approach”
  • Kuraray Europe GmbH – “Safe and Eco-friendly Elastics for Absorbent Hygiene Products”
  • Nexus Circular – “Increasing Plastics Circularity for the Hygiene Segment Through Advanced Recycling”
  • W. Pelz GmbH –“Disposable Pads Meet Reusable Underwear”
  • Price Hanna Consultants – “Squaring the Circle: Why Demonstration Projects = Good Sustainability Strategy” and “Wellness and Natural Materials”
  • Rem Brands, Inc. – “Effective Reduction of Material Odors, In-use Odors, and Post-use Odors”
  • Sequel – “Spiraling into Business: How a Dramatic Innovation to the Tampon Met the World’s Largest Manufacturer of Feminine Hygiene”
  • Sparkle Innovations Inc. – Sustainability and Circularity in the Absorbent Hygiene Products Industry”

The Hygienix program will offer a hands-on workshop as well as two pre-conference webinars. Jim Robinson, Principal, Absorbent Hygiene Insights, LLC, will lead the in-person workshop on AHP Absorbent Hygiene Systems, Monday afternoon, November 13th. This workshop evaluates SAP absorption for different SAPs and participants have the opportunity to deconstruct and examine several hygiene products including infant, adult, and period care products to increase the understanding of these systems.

More information:
Hygienix INDA
Source:

Association of the Nonwoven Fabrics Industry INDA

Gabriela Schelnner, Karl Mayer Group (c) Karl Mayer Group
Gabriela Schelnner, Karl Mayer Group
26.07.2023

Südwolle Group and KARL MAYER GROUP cooperate to unlock the potential of merino wool

The KARL MAYER GROUP and the Südwolle Group have joined forces in a project to explore the possibilities of merino wool for warp knitting technology. The project was triggered by the increasing demand for textiles made from sustainable and environmentally friendly materials. The cooperation was to develop innovative fabrics from renewable raw materials for use in underwear and functional sportswear. The focus of the work was on the use of wool as a material with excellent comfort properties and the look and feel of lightweight single jersey goods. The natural fiber fabric qualities are not typical for warp knitting processing, so the challenges during the project work were diverse.

The KARL MAYER GROUP and the Südwolle Group have joined forces in a project to explore the possibilities of merino wool for warp knitting technology. The project was triggered by the increasing demand for textiles made from sustainable and environmentally friendly materials. The cooperation was to develop innovative fabrics from renewable raw materials for use in underwear and functional sportswear. The focus of the work was on the use of wool as a material with excellent comfort properties and the look and feel of lightweight single jersey goods. The natural fiber fabric qualities are not typical for warp knitting processing, so the challenges during the project work were diverse.

Merino wool yarns with good running properties
Regarding the choice of material, the product development team of Südwolle Group recommended the Hidalgo yarn from their product portfolio. The yarn was created using the in-house developed Betaspun technology, in which a filament was twisted around a merino core. When natural fibres such as wool, cotton or silk are combined with sustainable fibres such as biodegradable polyamide as the filament, the spinning process can create durable, lightweight yarns that disintegrate completely without residue after use. The yarns made from the two components also have good running properties for use in warp knitting. "The polyamide content of the yarn increases its tenacity, reduces hairiness and makes it an excellent choice for warp knitting technology," confirmed Gabriela Schellner from KARL MAYER's Textile Product Development Department.

Shape stability paired with single jersey "look and feel"
The Hidalgo yarn, which is made from merino wool, was processed on a warp knitting machine using a carefully thought-out lapping selection to produce a light, soft fabric which, above all, retains its shape. The textile specialists at KARL MAYER had experimented with two different single bar fabric qualities beforehand and had thus adopted a new approach for jersey machines.

The first results are promising. Now more trials are needed to perfect the technique. Development partners are needed, including fabric producers, brands, and garment manufacturers, with whom the fabric qualities, machine equipment and orientation to the end applications can be refined. The KARL MAYER GROUP and the Südwolle Group are also unanimous in their desire to push the boundaries of what is possible with merino wool and knitting technology and to develop new solutions for the textile industry through further project work.

Source:

Karl Mayer Group

(c) Kelheim Fibres
04.02.2022

Kelheim Fibres again on the podium at the Cellulose Fibre Innovation of the Year Award

For the second time in a row, the speciality viscose fibre manufacturer Kelheim Fibres was awarded a place on the podium at the Cellulose Fibre of the Year Awards. The concept for sustainable menstrual underwear made from Kelheim’s functionalised speciality fibres achieved third place. Kelheim Fibres thus emerges from the competition as the most innovative fibre manufacturer.

Project manager New Business Development Natalie Wunder presented the promising concept from Kelheim at the International Conference on Cellulose Fibres: "We have been able to use our experience as a long-established supplier for the tampon industry to develop further sustainable solutions in the feminine hygiene sector, in this case reusable menstrual underwear. As an innovation pioneer, we are thus helping to break the taboos that surround the topic of menstruation. We offer women the choice between different environmentally friendly products which also offer high levels of performance - depending on what fits their lifestyle."

For the second time in a row, the speciality viscose fibre manufacturer Kelheim Fibres was awarded a place on the podium at the Cellulose Fibre of the Year Awards. The concept for sustainable menstrual underwear made from Kelheim’s functionalised speciality fibres achieved third place. Kelheim Fibres thus emerges from the competition as the most innovative fibre manufacturer.

Project manager New Business Development Natalie Wunder presented the promising concept from Kelheim at the International Conference on Cellulose Fibres: "We have been able to use our experience as a long-established supplier for the tampon industry to develop further sustainable solutions in the feminine hygiene sector, in this case reusable menstrual underwear. As an innovation pioneer, we are thus helping to break the taboos that surround the topic of menstruation. We offer women the choice between different environmentally friendly products which also offer high levels of performance - depending on what fits their lifestyle."

For the next step, the commercialisation of the concept, Dr Marina Crnoja-Cosic, Director New Business Development at Kelheim Fibres, puts her trust in the proven open innovation approach: "We want to bring partners from the entire value chain together. By bringing in our joint expertise, we can significantly accelerate the path from idea to finished product in the market. At the same time, through open dialogue, we ensure that the concept works seamlessly from fibre through processing to the final product.

Source:

Kelheim Fibres

(c) ROICA™ by Asahi Kasei
20.09.2021

Bemberg™ and ROICA™ by Asahi Kasei will showcase at Filo

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL.
Bemberg™ will be also involved in two speeches – entitled “Il viaggio di Bemberg™ by Asahi Kasei verso una moda contemporanea, premium e responsabile” - organized by the fair (Sept. 29th and 30th at 4pm), where it will share its story made of creation, production and process, as well as product performance, aspects related to sustainability and circular economy approach.

Source:

Asahi Kasei / GB Network / C.L.A.S.S.

ROICA™ by Asahi Kasei turns 50 and  unveils its new visual identity (c) ROICA, Asahi Kasei Corporation
25.05.2021

ROICA™ by Asahi Kasei turns 50 and unveils its new visual identity

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Balanced geometries, calibrating color and different anatomical details: the visual identity is then declined in 5 different designs, each for one of the 5 applications that can be enhanced by ROICA™ yarns: ACTIVATION for performative sportswear garments, AQUA for smooth swimwear, STYLE#FIT for casual wear and athleisure, ESSENTIALS for next to skin lingerie and underwear and LEGWEAR for stylish hosiery. A complete wardrobe.

The company also created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family for complete transparency and transparent authentic communication.

Constant investments in R&D, people and technology allowed the company to engineer agile, multi-facetted and sustainable stretch yarns which redefine the new circularity, delivering the style, support and finish, trusted to match the performance demands and ambitions of the new generation contemporary consumer.

More information:
ROICA™ fibres Yarns digital
Source:

GB Network Marketing & Communication