From the Sector

We aRe SpinDye ( WRSD ) signed a collaboration agreement with Superdry plc. Superdry is a fashion brand with global distribution and highly ambitious sustainability goals - where WRSD hopes to play a significant role in achieving said goals.

"We have been in conversation with each other for a significant time and now finally things have fallen into place and we are able to move forward on more concrete terms", says Andreas Andrén and continues: "Naturally it is extremely positive for us that Superdry has so ambitiously set and clear sustainability goals. With our unique expertise in sustainable dyeing of recycled polyester, we feel that we have a very clear position as a partner to Superdry."

Superdry's goals for 2030 are set high and include major initiatives in new sustainable solutions. On their website, they put this in words: "Our ambition is to become the most sustainable listed global fashion brand on the planet in 2030. Our goal continues to focus on producing the most durable product, while protecting our planet and support j s our people in everything we do. We will do the right thing and leave a positive environmental legacy. Accelerating our goals means that our commitments are in line with the UN Sustainable Development Goals (SDGs) by 2030."

Sateri, one of the world's largest producers of viscose fibre, is planning to expand its Lyocell production in China, with total planned annual capacity of up to 500,000 tonnes by 2025.

The first phase of this expansion kicked off recently with ground breaking works for a new 100,000 tonne facility in Changzhou, Jiangsu province. Another 100,000 tonne facility will be built in Nantong, Jiangsu province later this year. The Changzhou Lyocell facility is expected to commence production in the third quarter of 2022 and will create more than 800 jobs.

Sateri’s first foray into China’s Lyocell market was in May 2020 when its 20,000 tonne Lyocell production line in Rizhao, Shandong province commenced production. The same site houses a 5,000 tonne Lyocell pilot production line dedicated for the development of Lyocell application technology.

Allen Zhang, President of Sateri, said, “Sateri’s continued investment in Lyocell not only responds to the changing needs of the market and the textile industry but also supports China’s green development plans. It is also very much a part of Sateri’s 2030 Vision commitment to sustainable development where we actively seek to adopt a circular economy model through clean and closed-loop production technology and innovation.”

A natural and biodegradable fibre, Sateri’s Lyocell is made from wood pulp sourced from certified and sustainable plantations. It is manufactured using closed-loop technology, requiring minimal chemical input during the production process, and utilising an organic solvent that can be almost fully recovered and recycled.

In anticipation of strong demand for Lyocell in the coming years, Tom Liu, Sateri’s Vice President and General Manager of Lyocell and Nonwovens Business, said: "Customer-centricity is Sateri’s promise. The new expansion plans will enable us to extend our domestic and international market reach and provide our customers with high quality and comprehensive fibre products. At the same time, we will invest in technology improvement, application development, and brand collaboration to bolster the industry”.

• 75% recycled content yarn with no performance compromise
• A circular, endlessly recyclable solution for contract, automotive and residential carpets
• Significant resource efficiency in EqoCycle production compared to virgin-based PA6 yarn: 58% reduction in fossil fuel use; 27% less energy consumption; 37% CO₂ emission reduction

B.I.G. Yarns announces its latest development, EqoCycle, a fully recyclable PA6 yarn with 75% recycled content, offering the same high-quality performance of virgin PA6 yarn. The new recycled yarn mainly based on post-industrial waste supports contract, automotive and residential carpet manufacturers with a drop-in circular solution to reduce the ecological footprint of their end products.

EqoCycle is made with recycled granulates derived from pre-consumer recycled and regenerated PA6, certified by Control Union for Global Recycled Standard (GRS) Certification. The use of less virgin materials implicates a decrease of fossil fuels by 58% and a 27% decrease in energy consumption. On top, EqoCycle yarns allow a reduction of 37% of CO₂ eq./kg compared to the fossil based yarns. The environmental impacts of EqoCycle with 75% recycled content were calculated through an LCA analysis, verified according to ISO 14025 and EN 15804+A1 and published in an Environmental Product Declaration (EPD registration number S-P-02415).

Customers have the assurance that for every 1.000 tons of EqoCycle yarn, 13,562 barrels of oil are saved and 2.700 tons of CO₂ emission are reduced, compared to PA6 traditionally made from virgin materials.

Emmanuel Colchen, General Manager Yarns Division, comments: “EqoCycle is a perfect example of how higher resource efficiency in our industry can promote greater circularity in our customers’ industries. Minimizing waste, re-using materials, and saving energy and carbon emissions in production, it provides our customers and carpet brands with a new sustainable alternative that won’t compromise their end-product performance but will support their increasing focus on CO₂ reduction and global warming potential. All part of our wider commitment to encourage decoupling from the need for only virgin feedstocks and moving towards a circular economy for yarns and soft flooring industries.”

EqoCycle is the latest circular solution in B.I.G. Yarns’ PA6 portfolio, joining EqoBalance PA6, based on biomass balance renewable resources, which offers up to 75% CO₂ reduction. Both exemplify the company’s on-going investment in developing new products that better serve customers’ needs in a sustainable way. B.I.G. Yarns fully pursues opportunities to support and solve the global environmental challenges through innovation, investment and collaboration, as part of its sincere belief in, and broader commitment to, Social Responsibility.

The innovation of EqoCycle and EqoBalance PA6 aligns with the company’s active integration of the UN Sustainable Development Goals (SDGs) into its business activities, creating value for customers and engaging employees and value chain partners.

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

Dibella has been selected by the German Federal Ministry for Labour and Social Affairs (BMAS) as a model case study for due diligence in the context of human rights. The showpiece for responsible supply chain management is presented on the Ministry’s homepage.

For many years now, Dibella has been engaged in developing a fair and ecologically responsible textile supply chain and was therefore one of 25 enterprises nominated for the prestigious CSR award of the German government in the year 2020. The responsible Federal Ministry of Labor and Social Affairs (BMAS) has now selected the human rights due diligence activities implemented by Dibella as a positive case study. A presentation of the company's extensive activities for sustainable action is now available on the BMAS website.

An encouraging, positive example
"Corporate social responsibility means illuminating the impacts of one's own entrepreneurial actions at all levels and integrating responsible action into all business activities. We have been consistently implementing this philosophy for many years. We attach great importance to the sustainable production of our textiles and to good working conditions throughout our value chain. It therefore makes us proud that our approach is presented by the BMAS as a good example of a positive contribution to society, which can serve as motivation for sustainable commitment in all industries," says Ralf Hellmann, Managing Director of Dibella.

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

• ECOSENSOR™ 100% recycled polyamide fabric
• New fabric collection imbued with the brand’s sustainable story-making, at the Digital Edition of Performance Days

ECOSENSOR™’s new references combine high-performance and innovation to empower people with the possibility to live life naturally both for mind and body. The new range is woven from certified ingredients, a completely traceable production process and highly certified suppliers

“A New Eco high-tech force of Nature”, a bold claim, a daring attitude and true facts. ECOSENSOR™ by Asahi Kasei has concentrated all its key values into a Nature-driven and high-tech fabric collection that respects the environment and human being. Sustainability, active climate control, exquisite touch and extreme performance co-habit the textiles: the collection is made of wovens and knits where the main technology is represented by GRS - Global Recycled Standard certified polyamide and polyesters, sometime combined with ROICA™ recycled stretch yarns and dyed and finished with Oekotex Standard 100 certified processes and/or by BlueSign® partners’ companies.

But there is much more than it meets the eye. Behind the new collection is a great story of sustainability.

“Our international team strives to innovate with a human-based approach to research and develop solutions that meet high-performance standards as well as the transparency and traceability of both the ingredients and the supply chain”, says Mr. Hashimoto, Senior Managing Director of Asahi Kasei Advance, the global materials innovator and manufacturer. Indeed, the company has set the high bar all its suppliers and partners must match. Such criteria include: thoroughly transparency and traceability of both materials and production, corporate responsibility at all levels and a strategic commitment granted by influential certifications such as GRS - Global Recycle Standard for recycled ingredients and processes, as well as Bluesign® and OekoTex Standard 100 certifications, which focus on environmental-friendly impact of the dyeing and finishing processes.

The human, environmentally-friendly and cutting-edge imprint of ECOSENSOR™ ultimate collection reflects a vision for a more responsible way of fabric manufacturing. A new force of nature, because story-telling truly must match the story-making.

The Lenzing Group scored a total of 30.5 points (4 points more compared to last year) and received for the first time a leading dark green shirt, the highest Hot Button ranking category. Lenzing once again convinced the non-profit organization Canopy with its innovative vision with regard to circular economy and REFIBRA™ technology, its high level of transparency in wood and pulp sourcing, as well as its active contribution towards protecting forests and preserving biodiversity.

In this widely recognized ranking, Canopy grades the world’s 31 largest producers of wood-based fibers with respect to their sustainable wood and pulp sourcing, their efforts with regard to using alternative non-wood feedstock and their achievements for lasting conservation in critical forests round the globe.

Leading in sustainable sourcing with a decade-long clean record
Wood and pulp are the most important raw materials for Lenzing’s sustainable production of cellulosic fibers. The Lenzing Group is particularly proud of its decade-long clean record of sustainable wood sourcing, evidenced by its long-standing credible commitment to wood certification, which Lenzing pioneered already in the 1990s. Lenzing’s commercial wood sources are  100 percent either certified by FSC® or PEFC™, or controlled in line with FSC® standards.

Social impact and afforestation project in Albania
At the backdrop of Lenzing’s long history of clean sourcing, the company is even more aware that the global forests are seriously threatened by illegal logging and deforestation but also by the consequences of climate change. This is why Lenzing – in addition to supporting a number of Canopy’s conservation projects – has set up a social impact and afforestation project in Albania (Southern Europe).*

Special focus on sustainable plantations in Brazil
For its latest investment in a pulp mill in Brazil, Lenzing actively collaborates with Canopy to ensure that the wood sourcing is in line with sustainable practices. The plant will be among the highest productive and energy-efficient facilities in the world and will feed the 40 percent excess bioelectricity generated on site as “green energy” into the public grid.*

REFIBRA™ technology: Commercially available since 2017
As a long-standing player in the industry, Lenzing has undertaken extensive research into many different alternative non-wood cellulose sources such as annual plants, like hemp, straw, and bamboo. Until now, textile waste has turned out to be the most promising alternative feedstock for scaled commercial use.
Lenzing’s lyocell fiber produced with the breakthrough REFIBRA™ technology (Eco Cycle technology for nonwoven applications) uses textile waste as part of the feedstock and is an important step towards a circular economy.*

50 percent recycled content by 2024
It is Lenzing’s vision to make textile waste recycling a common standard process like paper recycling and to offer fibers produced with REFIBRA™ technology with up to 50 percent recycled content from post-consumer waste by 2024.

*Please read attached document for more information

• The stunning niLuu collection by former professional volleyball player Nilufer Bracco features smart Bemberg™ fabrics by Ipeker
• Wonderful kimonos for women and men, sleep and face masks are the key pieces of the PETA certified and cruelty-free collection, 100% Bemberg™ and vegan

Former professional volleyball player Nilufer Bracco recently launched niLuu, a PETA approved cruelty-free loungewear brand using 100% Bemberg™ by Asahi Kasei that combines the iconic elegance of traditional silk with a socially and environmentally ethical production process.

Bemberg™ is a fiber made from the smart-tech transformation of cotton linters bio-utility materials that are converted through a traceable and transparent closed loop process; the Bemberg™ Ipeker Textile  fabric’s uniqueness comes from the exceptional quality characteristics achieved in design. The end result is a luxurious fabric so soft and smooth that it is almost like a second skin, breathes like cotton, drapes beautifully like silk, and reflects the cultural tradition of luxury textiles from founder Nilufer Bracco’s native country, Turkey. The first collection released by Miami based niLuu features premium quality kimono robes, sleep masks, face masks, and pillowcases that are available in a variety of deep and vibrant colors, and with a soft-brushed finish typical of premium sand-washed silk.

Designed to not only feel and look amazing but the entire niLuu collection is sustainable, biodegradable and 100% vegan.  Ipeker Textile, one of the major Bemberg™ fabric producers in Europe, proudly holds the title as the first vegan fabric producer in the world, receiving Vegan V-Label certificate on around 150 different products that adhere to the guidelines of the European Vegetarian Label, most of them developed with Bemberg™ yarn.

niLuu’s innovative Bemberg™ collection is hypoallergenic, antistatic, easy to care for, and it is also known to have several benefits for the skin. The breathability of the fabric helps to maintain body temperature; excellent moisture control means the fabric doesn’t dry out the skin or hair in the ways that cotton would and minimal friction against the skin means it is also known to have anti-aging benefits.  Speaking of niLuu’s high-quality Bemberg™ fabric, Founder, Nilufer Bracco adds, “Our innovative Bemberg™ vegan silk delivers the best of both worlds. Not only does our luxury fabric feel amazing when you use it, but you can also feel good knowing that it caused minimum harm to the planet when it was produced and that it will leave only the slightest trace when it reaches the end of its lifecycle.”

The luxury textiles brand has also shown its commitment to responsible practices, by partnering with 1% for the Planet pledging to donate 1% of their annual revenue to environmental organizations that work hard to protect our planet.

On Thursday, September 24, the Lenzing Group, a leading manufacturer of wood-based cellulose specialty fibers, and Hof University opened a new Nonwoven Development Center (VEZ). As a strategic partner, Lenzing has access to a state-of-the-art development line at the campus in Münchberg with immediate effect. This offers new opportunities for sustainable fiber and nonwoven innovations for a wide range of applications including hygiene, body care and medical.

In line with the sCore TEN corporate strategy, the Lenzing Group is focusing on sustainable innovations, which are agreed in an optimum manner to the needs of the value chain. „We offer our customers and partners a decisive competitive advantage: agility. The pilot plant in the VEZ allows the resource-efficient development of fiber and nonwoven innovations on a small scale”, Jürgen Eizinger, Vice President Business Unit Nonwovens at Lenzing, explains.

The VEZ was completed according to schedule in September 2020, after Lenzing and the University of Hof signed a cooperation agreement for its use in 2019. The timing is perfect. Developments at political level, such as the directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment, increase demand for responsibly manufactured nonwovens. The so-called Single-Use Plastics Directive aims at building awareness and greater transparency with regard to wet wipes and feminine hygiene products.

With its VEOCEL™ branded wood-based cellulose fibers, Lenzing has been laying the foundation for many years for sustainable nonwoven applications and will test and develop innovative ideas using the new possibilities offered by the VEZ. „We are noticing increasing interest in sustainable concepts from biodegradable cellulose fibers“, Jürgen Eizinger sums up the market development of the last months and adds: „We are aware that the fibers used have an enormous influence on the final product. For this reason our commitment goes beyond fiber production.“

With the spunlace pilot plant at the VEZ, Lenzing will support customers and partners more intensively in the development of new nonwoven applications and at the same time promote cooperation in the field of marketing. In the previous year, the company already established new certification standards for the VEOCEL™ brand. Since then certified manufacturers can only use the VEOCEL™ logo with blends of biodegradable cellulose fibers. With this measure, the VEOCEL™ brand allows consumers to make a more conscious product selection.

With its #ItsInOurHands environmental initiative, the VEOCEL™ brand also actively contributes to creating awareness. More detailed information can be obtained on itsinourhands.com.