From the Sector

• New brand Trevira CS eco

After a challenging 2020 for Trevira CS®, a year in which the coronavirus crisis put pressure on the contract market, in particular on the hotel and event sector, and also on the cruise shipping industry, the market is starting to show some signs of improvement. Numerous new developments are seizing upon the trends that have emerged since the crisis began.

Although the coronavirus pandemic had a negative effect on individual business sectors, it also has the potential to open up new market opportunities for flame retardant Trevira CS fabrics in the long run. The increase in people working from home and the longer and more frequent stay within one’s own home have led to a change in perspective in terms of the relevance of interior design. The design of the living space has undergone a revaluation. Sustainability, durability, high quality, and the desire for safe products that contain little to no harmful substances are defining criteria for selecting a new textile interior. The colour range of the new Trevira CS developments is directed specifically towards this trend and often comes across as discreet and close to nature. After Trevira CS products have found their way more and more into private homes, the new Trevira CS collections include numerous attractive textiles not only for the contract sector but also for the residential sector.

In the contract sector, notably in the hotel industry, the trends towards sustainability and quality are likely to continue to grow. Moreover, there is an increase in awareness as far as hygiene requirements are concerned. Textiles that are easy to clean without losing their appearance or their functionality can excel here. Accordingly, products ordinarily used in the healthcare sector might start to be of interest to the hotel and catering industry, public spaces, the transport industry, and to offices. This will apply in particular to areas where there is a regular flow of visitors and where people come into direct contact with fabrics. Antimicrobial textiles provide additional protection in these situations. Besides their flame retardancy, many new Trevira CS products integrate additional functions such as noise or sun protection.

Trevira has launched the Trevira CS eco brand for flame retardant textiles that consist of recycled Trevira products.
The new Trevira CS eco brand unites sustainability and flame retardancy. Trevira offers products for this which have been manufactured through different recycling processes. The flame retardant filament yarns are based on the use of recycled PET bottles (post-consumer recycling). Textiles bearing the Trevira CS eco trademark consist of at least 50% recycled materials.

Trevira uses an agglomeration facility to recycle reusable waste materials from production to manufacture recycled fibres that, after further processing, retain the same quality and performance characteristics as the original products (pre-consumer recycling).

The dates are set: IFFT/Interior Lifestyle Living is welcoming exhibitor registration for its 2021 edition, to be held from 18 – 20 October 2021 in the South Halls of Tokyo Big Sight. The dedicated fair for interior design is once again set to attract not only retail buyers but also visitors from design and architecture offices, commercial facilities, and other contract businesses. The 2019 edition welcomed 352 exhibitors from 14 countries and regions as well as 16,016 visitors from 34 countries and regions, receiving much positive feedback for its increased focus on contract business.
 
IFFT/Interior Lifestyle Living 2019
Returning after a hiatus in 2020 due to the COVID-19 pandemic, IFFT/Interior Lifestyle Living will once again create opportunities for exhibitors to meet new clients and expand their businesses. Messe Frankfurt Japan Ltd is working to put all of the appropriate safety and hygiene measures in place to protect participants during the fair period, and prevent the spread of COVID-19.
 
New ETHICAL zone added to satisfy consumer demand
A newly introduced ETHICAL zone will help industry players explore the themes of sustainability and ecology, which are continuing to gain traction in the interior design market. The zone focuses on environmental protection, up-cycling, fair trade, products that support people with disabilities, organic products, local production for local consumption, and more. Furniture production from recycled forest materials will also be a focus of the zone, which will be promoted in the run up to the fair through sector-specific media channels. This will include dedicated promotional activities targeting ethically driven retailers and restaurants.
 
A variety of booth sizes to accommodate exhibitors’ needs
In response to requests from exhibitors who showcase smaller items, a new booth size has been added for 2021. Measuring 6.3 sqm (width 3m x depth 2.1m), the new booth option is one size smaller than the existing 9 sqm booth, adding more choice for exhibitors
 
Dedicated lifestyle themed zones
Proving popular amongst trade buyers during previous editions, ‘CREATIVE RESOURCE’ is a zone devoted to innovative interior materials, as well as parts and services for interior design and home remodelling. Products featured at the zone include wallpaper, floor coverings, paints and related materials. First introduced in 2012, the zone has grown in stature as the destination for the likes of manufacturers, architects, designers and developers to find inspiration.
 
The fair’s zoning encompasses a variety of different product categories and themes. This not only simplifies the sourcing process for trade buyers, but it also maximises business exposure for exhibitors. Day-to-day lifestyle products – both stylish and functional – will be displayed in the ‘HOME’, ‘ACCENT’ and ‘EVERYDAY’ zones with a focus on living spaces, accessories and household items respectively.
 
Moreover, catering to the world of convenience and home cuisine, an array of pragmatically-designed packaged food will be presented at 'FOODIST', while innovative dining items will be gathered at the ‘KITCHEN LIFE’ zone.
 
Highlighting high quality local craftsmanship, designs from Japanese artisanal artists with a modern touch will be located in the ‘JAPAN STYLE’ zone. The latest designs from highly acclaimed international brands will be displayed too, in the ‘MOVEMENT’ area, while work from up-and-coming young designers will appear at the ‘TALENTS’ and ‘NEXT’ zones.
 
About IFFT/Interior Lifestyle Living
IFFT/Interior Lifestyle Living is held annually in fall and is the sister fair of Interior Lifestyle Tokyo held in spring, which is based on Ambiente, Messe Frankfurt’s largest and most important international consumer goods fair, and Heimtextil, the biggest international home and contract textiles fair. With the synergetic effects of these leading global trade fairs in the high-end interior market, and with Messe Frankfurt’s global network, IFFT/Interior Lifestyle Living is a key platform for professionals, buyers, architects and those engaged in domestic and international contract business.