From the Sector

Monforts Textilmaschinen GmbH & Co. KG will be providing information on its extensive range of coating and finishing technologies for the production of nonwovens and technical textiles at the forthcoming Techtextil India exhibition.

“India is already a very important market for Monforts and there are exciting prospects ahead for Indian manufacturers of technical textiles, who are well positioned to capitalise on growth opportunities,” says Monforts Head of Denim Hans Wroblowski, who will be at the Monforts stand in Hall 4, booth C52 at the show. “India has one of the largest working-age populations in the world and a complete textile value chain for both natural and synthetic fibres.”

In addition, he adds, India’s government, through its Ministry of Textiles, has been actively promoting the growth of technical textiles through various programmes based on investment promotion, subsidies, the creation of infrastructure and the stimulation of consumption.

As a result, India’s Ministry of Textiles is forecasting that the growth of technical textiles in the country will be over 18% annually in the next few years, from a value of US$16.6 billion in 2018 to US$28.7 billion in 2021.

Value addition

High value-added technical products such as wide-width digital printing substrates, carbon fabrics for high-performance composites, filter media, flame retardant barrier fabrics and heavy-duty membranes are now being coated on Monforts texCoat ranges and finished with the company’s industry-leading Montex stenters.

“Since we acquired the technology that our coating units are based on in 2015, we have made a lot of refinements,” says Hans. “All of these developments are reflected in higher coating accuracy and the resulting quality of the treated fabrics. At the same time, our latest multi-functional coating heads offer an unprecedented range of options, with a wide range of modules available.”

The texCoat user interface is now equipped with the unique Monforts visualisation system and the magnetic doctor blade has greater power reserves. Options include a carbon fibre-reinforced composite coating drum with a more scratch-resistant surface and maximum rigidity and remote control which simplifies exact adjustment for the operator.

Montex stenters in special executions are meanwhile ideal for the drying and finishing of both technical woven fabrics and nonwovens and characterised by high stretching devices in both length and width.

“The European-built Montex range of stenters has earned its leading position in the technical textiles market due to the overall robustness, reliability and economy of these machines,” Hans concludes. “Whatever the intended end-product – and we continue to discover potentially new areas in which technical textiles can be utilised all the time – we have the machine specification and know-how to turn ideas into reality. In India we also benefit from the strong sales and service support of A.T.E. Enterprises.”

Texchtextil India takes place alongside World of Composites at the Bombay Exhibition Centre in Mumbai from November 20-22.

In addition to launching its new and expanded website, A. Monforts Textilmaschinen GmbH & Co. KG has issued two new publications celebrating the achievements of its major customers.

The first edition of Monforts World of European Textiles profiles a range of companies at the forefront of manufacturing in Europe serving a wide range of end-use markets – from high-end silk and polyamide fabrics for the luxury brands to nonwovens and technical textiles for digital printing, protective clothing, wallcoverings and more.

The seventh edition of Monforts World of Denim meanwhile charts the latest developments from the global market leaders in denim production. Monforts enjoys a global lead in the supply of finishing technology for the denim industry and is currently extremely busy responding to the interest shown at ITMA 2019 in its new CYD yarn dyeing system for this market.

Both publications are now available to download from the new website at: https://www.monforts.de/en/latest-news-media/downloads/

With less than three months remaining until Intertextile Shanghai Home Textiles celebrates its 25th anniversary edition, a number of quality suppliers have already confirmed their participation in the 28 - 31 August event. Amongst the 1,000-plus exhibitors from some 25 countries & regions taking part are more finished products suppliers, while solutions for the contract business and whole-home sectors will once again be a highlight of this year's fair.

While Intertextile Shanghai's product offerings cover all sourcing needs - bed & bath, decorative, upholstery & window treatment fabrics, carpet & rugs, wall & interior decorations, editors, whole-home solutions, design studios and digital printing technology - it is finished products that are seeing the most growth this year.

DyStar®, the leading dyestuff and solution provider, for the first time will use the PERFORMANCE DAYS in Munich (May 8th & 9th) as a platform to showcase its innovative new products and processes, partly developed in collaboration with selected partners.
Located at Hall C6, Booth P08, show visitors will have a chance to participate in several workshops that allow direct interaction with the specialists from DyStar Group on environmental and technical solutions to improve efficiency and significantly reduce waste of valuable resources.

The workshop on the Cadira® Polyester module, for example, will highlight that reductions of 50% water usage and more than 40% of energy consumption are possible with optimized processing.

As a market leading supplier of high-quality water-based inks for digital printing, DyStar will present their renowned Jettex® reactive, acid, disperse and vat ink ranges that enable digital printers to achieve digital prints with high fastness levels, outstanding depth and sustainable processing results.

Being fully committed to sustainability, DyStar will leverage on the PERFORMANCE DAYS fair to reach out to more brands and retailers with similar goals for potential collaboration in the areas of color, color inspiration, communication and realization tools.

Two of the five workshops conducted per day will also highlight examples of successful collaborations that provided innovation and efficiency to the textile industry.

Experts from LENZING™ will present LENZING™ Lyocell, a sustainable cellulosic fiber that provides innovative solutions for workwear.

Additionally, Datacolor® will present the new ColorReader Pro, a new Ultra-Portable Color Measurement Tool for the textile and apparel industry.

DyStar cordially invites you to Performance Days Functional Fabrics Fair, where the latest trends in fabric development for the functional textile industry will be showcased.

• Exclusive market insights, best practices and inspirational thoughts, alongside previews of Kornit’s new dedicated polyester printing technology

Kornit Digital, (NASDAQ: KRNT), a global market leader in digital textile printing technology, invites all textile printers, garment decorators, Kornit users, prospective customers and anyone who is curious about the latest trends and technology in digital textile printing, to its “Kornit Discover” events.

Taking place April 3-4 in the New York Metropolitan area, April 11-12 in Duesseldorf, Germany and April 15-17 in Hong Kong, each event will feature educational workshops with real-world insights delivered by high-level guest speakers. Highlighting the North American event will be a keynote by Breakaway Sports owner Scott Goldstone, multiple case study presentations, and a panel discussion with editors of key publications serving the imprinted apparel industry. The European event will feature a keynote called “The Future of Retail” by futurist Kai Gondlach, a digital transformation review of the textile industry by Tansy Fall, editor-in-chief of Digital Textile 4.0 and an insightful chat with Kornit user Shirtracer, Nuremburg. The Asian instance will feature Ron Gilboa as main speaker and Kornit’s customer Paintory.

Omer Kulka, Kornit Digital’s Vice President of Marketing and Product Strategy, said: “There are still a lot of perceptions and opinions in the market about direct-to-garment printing and what its opportunities and limitations are. Printing on dark polyester is a prime example: there is an opinion in the market that digital printing and dark poly don’t go well together, and we just lifted this barrier. With Kornit Discover, we are creating an industry event that will challenge these established thinking patterns. In fact, we will transform the way visitors think and print!”

The international home textiles industry has enjoyed a promising start at Heimtextil in Frankfurt am Main, which finished Friday, 11 January. The challenging economic situation and uncertainty in the retail sector were countered by a positive and confident mood at the world’s leading trade fair.

3025 exhibitors from 65 countries* took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors* ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’. [*For comparison, 2018: 2,975 exhibitors from 64 countries; 68,584 visitors from 135 countries, FKM-tested)]

3025 exhibitors from 65 countries* took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors* ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’.

One topic that occupied both exhibitors and visitors was the current and future economic situation. A further challenge is the increasingly evident changes that are happening in trade. Increasing revenues and revenue shares in online retailing stand in the way of the efforts made by the stationary retail trade to maintain their inner-city businesses. ‘The small business specialist trade, but also department stores and multibrand stores, and thus the heart of our visitor target groups, are under pressure from the constantly increasing levels of e-commerce. With Heimtextil and our consumer goods fairs in general, we offer these retailers in particular clear perspectives and diverse inspiration in an ambiguous world’, continues Braun.

Heimtextil made it easier for its visitors to access valuable inspiration and business momentum thanks to an optimised trade fair concept and the associated new hall structure. ‘The new concept brought more visitors to the stand’, was the feedback from Andreas Klenk, Managing Director of Saum & Viebahn from Kulmbach in Franconia about hall 8.0 which offered textiles editeurs and manufacturers of curtain and sun protection systems a common platform for the first time. ‘It was the right decision to merge the different segments. We had high quality discussions with respect to both export and domestic business, and are satisfied with the trade fair’.

As part of the new concept, Heimtextil expanded its unique product range across the entire exhibition site and also included the new hall 12, which has been an additional architectural highlight on the Frankfurt exhibition grounds since September.

Top international companies from the Bed & Bath Fashion segment presented their wares here. For the company Curt Bauer from Aue in Saxony, the première of the new hall was a successful one. ‘We're very enthusiastic about the new hall 12. The product range there was very well received. We are very satisfied with the quality of visitors to our stand. In addition to a good frequency of German visitors, we are particularly pleased about growth from China and Russia’, says Managing Director Michael Bauer.

Natural materials, PET and ocean plastics 
Heimtextil set a standard in terms of sustainability: after the first global climate protection agreement for the textile industry was signed by 40 leading fashion companies, organisations and associations at the World Climate Conference in Katowice last December, the focus in Frankfurt was also on environmental progress in the textile industry. Numerous exhibitors presented progressive solutions, for example in the recycling of PET bottles and ocean plastic as well as in the use of certified natural materials. ‘Sustainability was the theme for us at this year’s Heimtextil. Major media players visited us and the 'Green Tour’ guided tour stopped by. We presented many things, including our first vegan duvet and fair silk products, all 100 per cent produced in Austria’, says Denise Hartmann, Marketing Manager at Hefel Textil. The topics of water consumption in the textile industry and microplastics also increasingly came to the fore. The exhibitor directory ‘Green Directory’ alone contained around 150 progressive companies listing sustainably produced textiles. The offer was supplemented by its own lecture series as well as theme-specific tours, which provided valuable impetus and
underpinned the pioneering green position of the trade fair.

Sleep becomes new lifestyle theme
Heimtextil also focused on sleep as one of the upcoming lifestyle trends. While a balanced diet and sufficient exercise are now a natural part of a healthy lifestyle, restorative sleep is still neglected* although it is one of the most important building blocks for long-term physical and mental well-being. At Heimtextil, a number of new products and aspects came to the fore that help people become sensitised to and analyse their sleep behaviour and promote healthy sleep. Around the redesigned hall 11.0 and in the adjoining lecture area ‘Sleep! The Future Forum’, representatives from the national and international bed industry enjoyed attractive product presentations and superb speeches on the topics of sustainability, hospitality, sport and digital.

In addition to the renowned trend show, the trade fair also focused on contract business, particularly in the hotel and hospitality sector, as well as decorative and upholstery fabrics, digital printing solutions and wallpapers.

The next Heimtextil in Frankfurt am Main – its 50th edition – will take place from 7 to 10 January 2020.

*According to a forsa investigation commissioned by the Techniker Krankenkasse

Intertextile Shanghai Home Textiles has always been at the forefront of the China and Asia markets for participants to find the latest products from around the world and learn about the current market trends. This year, a series of fringe programme events together with some new show features will inspire fairgoers throughout the four-day fair.

New features for contract business

Given the growing demand for textile solutions for architecture, interior design and the hotel industry, the coming August fair will highlight leading contract upholstery suppliers with distinctive labels. In addition, the show will feature a showcase area at hall 5.1 which displays quality contract upholstery from exhibitors. The area will be decorated by interior designers, demonstrating the functionalities of different contract textile products.

To introduce the opportunities that the textile industry can capture from contract business, both domestic and international architects, hoteliers, interior designers and industry experts have been invited to share their insights about design, market, materials and project management on the Contract Business Days, on 28 & 29 August.

Naima A Khan, founder and interior designer from The Green Design in UAE, for instance, will be speaking on The Art of Sustainable Interior Design. She has worked with many international home fashion retail store developers, as well as textile and interior companies, and is experienced in using therapeutic colour schemes, sustainable materials and sunlight in different design projects. Another guest, Esra Lemmens, who is also a designer and active speaker at design events, will talk about the expanding importance of design throughout Dubai as well as her suggestions for doing business in Dubai.

Other speakers also include Martin Oliu from the international design company, Harmony World Consultant and Design (HWCD). He has participated in a broad area of design such as architectural construction & interior design and is responsible for various luxury residential and hotel design projects. Professor Thomas Charles, who has been working on industrial product design and research for user experience & consumer behaviour study, business strategy and branding designs will give a talk on ‘The Power of Innovative Design’. Trevira CS will also participate in the Contract Business Day through their Chinese representative, Jenny Zhang, who will share how the permanently flame retardant Trevira CS textiles can fit into contract business.

Digital printing and technics remain a focal point

The Digital Printing Micro Factory concept was first introduced in the 2017 edition of Intertextile Shanghai Home Textiles, and received much attention and positive feedback. To cater to the growing demand for efficient, one-step textile solutions, Global Fortune Limited from Hong Kong will work jointly with Kornit Digital and Bullmer to set up a Micro Factory at this August’s fair. An advanced digital printing system – Allegro & Cut by Kornit Allegro – will be introduced. The system streamlines the entire production process by combining printing and drying together so multiple machinery is not needed. It is also eco-friendly as one single ink set suits various fabric types, and designs will be printed in shapes and sizes that are ready for cutting. Visitors can learn more about the complete production process from printing and cutting to sewing via the onsite demonstration.

In addition to forums discussing how digital printing helps flexible production, there will also be an array of forums where some top domestic industry players will share their experience in resolving  technical problems in productions and satisfying requirements in different product tests.

Forward-looking events to ignite inspiration

The trend committee formed by international trendsetter the NellyRodiTM Agency has developed three themes, namely Caring Future, Crazy Future and Emo Future for the 2019 International Lifestyle Trends. Apart from the trend area where product displays are located, visitors can get a better understanding about the future living styles from the panel discussion and trend area tour. The agency’s creative director, Vincent Grégoire, will guide tours to explain the trend concept. He will also join other industry experts in the panel discussion on consumer lifestyle trends.

Another inspiring event during the show is the Future Talk in which representatives from different industries including fashion brand Shiatzy Chen, home appliance giant Haier, gourmets and lifestyle experts will share their perspectives on the future trends.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

To find out more about this fair, please visit: www.intertextilehome.com.

As the leading home textiles trade event in Asia, Intertextile Shanghai Home Textiles is renowned for its size and also the variety of products offered by its exhibitors from China and around the world.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. It will cover six halls, accommodating over 1,000 suppliers from around 30 countries and regions.
To satisfy buyers from different regions with varied sourcing needs, the show will feature a wide variety of home textile products ranging from bedding, bath, table & kitchen, curtains & upholstery and textile designs & technology to editors, whole home, sun protection, wallcoverings and carpets & rugs.

“The products on offer are of various quality and price levels that visitors can discover both premium brands presented by editors and a massive amount of medium-end products at the show,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

Intertextile Shanghai Home Textiles serves as an ideal platform for suppliers to introduce new products to the market as a large number of visitors including import & export corporations, wholesalers, distributors, chain stores and home product manufacturers are attracted.

EUROART and JAB ANSTOETZ are two of the returning editors who are ready to demonstrate their latest collections.
“We are an integrated company based in Beijing which presents both imported decorative fabrics and wallpaper as well as self-owned fabric brands. Buyers can expect to discover advanced jacquard, embroidery, silk and printing techniques from the brands LIZZO and ROMO at our booth,” Mr Frank Lu, General Manager of EUROART said.

Furthermore, the world-known fabrics design company, JAB ANSTOETZ, will also take advantage of the show to present their new outdoor fabrics.
“Our ‘AROUND THE WORLD’ collection possesses high colour stability, mould-resistance and easy-care features. We will also introduce our advanced FibreGuard fabrics which prevent dirt and meet OEKO-TEX® standards,” Mr William Lin from JAB ANSTOETZ said.

Bedding products are another highlight of the show. Returning exhibitor Advansa will display their new fibre formula SUPRELLE™ 95 which is a combination of enhanced sleep comfort and ease of care. And the established French brand TODAY will make their debut at the fair to promote their full range of fashionable bedding items.

Diverse suppliers confirm participation offering all kinds of quality products. Apart from the editors and whole-home exhibitors, worldwide suppliers specialising in different products can be found in the show.

They include:

• Curtains & upholstery: quality brands such as AICO, Ateja, Culp Fabrics, D’Décor, Elastron, Enzo Degli Angiuoni, Harmel Home, Huatex, Sangwontex and more
• Bedding, bath and kitchen: domestic and overseas brands will showcase an extensive range of products for everyday domestic life including comforters, pillows, mattress toppers, bed linen, bathrobes, towels, table napkins and more. Exhibitors will offer insights about utilising various products to display the whole home concept
• Textile design: featuring worldwide original textile design studios. Visitors can discover distinct styles of design from both Asian and European studios
• Carpets & rugs: carpet exhibitors from Afghanistan, India, Pakistan, Turkey and other countries
• Digital printing & technics: showcasing the latest digital printing technology, and cutting, sewing and other home textile equipment technics. In view of the good result in 2017, the show will continue to cooperate with industry media to organise professional seminars introducing some latest technique and new applications in the home textile industry

As the global textile industry’s most comprehensive sourcing summit for the spring / summer season, Intertextile Shanghai Apparel Fabrics is naturally the ideal place to find the latest developments in product innovation and sustainability. This is especially true in the fair’s Beyond Denim zone, which this edition will feature over 110 exhibitors from China, Japan, Pakistan, Turkey and elsewhere. Adding to a total of some 3,300 exhibitors from around 22 countries and regions, they provide sourcing options for the entire industry, from fabrics for ladieswear, menswear, suiting, shirting, lingerie and swimwear to high-end wool fabrics, original pattern designs, functional & performance fabrics, sustainability products & services, digital printing technologies, garment & fashion accessories and more.

Denim enriched with volcanic ash: the latest innovation from Orta Anadolu
Volcanic ash is not uncommon in beauty products – it is known as Mother Nature’s skin purifier after all, and used as an exfoliator for example – but it is far less common in the textile industry. Orta Anadolu are set to change that with their BIOWARE denim which is enriched with mineralised volcanic ash to create an odour absorbing effect. This technology captures and absorbs odour compounds that would normally pass through the fabric, neutralising bad bacteria while retaining the helpful bacteria that common deodorisers, which contain harsh substances, normally eliminate. This leads to a more environmentally friendly product that is better for the user’s skin.

Orta will also be presenting BIOCHARGE at Intertextile, which, according to the company, is the world’s first denim fabric for muscle wellness. Infused with minerals, Orta state that BIOCHARGE is medically proven to refresh muscles, relieve muscle tension and optimise body balance. They will also present their BOUNCE stretch range, with high elasticity and a ‘street’ style, while CHRONICLE, another in their S/S 19 range, is a blend of heritage and future styles.

US Denim Mills blend tomorrow’s technology with yesterday’s style
Another innovative denim firm exhibiting at Intertextile Shanghai, and another blending old and new, is US Denim Mills. According to the company, their collection at the fair will “harness tomorrow’s textile advances to revitalise the great style visions of the past by adding fashion, comfort, performance and sustainability advantages to authentic denim looks.” This collection includes:

• Selvedge: using the company’s legacy selvedge looms to produce bi-stretch ‘SelvedgeX’ while experimenting with blends of natural yarns and high-tech fibre blends in its ‘HeritEdge+’ range
• Stretch: including ‘Flex 360’ bi-stretch denim with a slight cross-bias freedom, and ‘Modern Stretches’ with a higher stretch range for intense comfort
• SoftWear: advanced finishing treatments for superior soft touch from natural fibre blended yarns and softness-selected weaves
• Sustainable: new additions to the range of recycled and natural ‘GreenEgo’ denims

Kipas Denim step up their sustainability efforts
Well aware of the effect denim production has on the environment, Kipas Denim’s multi-faceted programme to address this is one of the most comprehensive in the denim sector. Their recycled yarn initiative includes recycling waste yarn from the production process, while it also takes waste cotton yarn and blends it with REPREVE® fibres to create an eco-friendly denim fabric. Kipas also uses BCI cotton and organic cotton, and targets each to be 15% and 5% of total consumption, respectively. Furthermore, their Conservablue technology aims to reduce the environmental impact of the dyeing process by eliminating the use of rinsing overflow boxes before and after the indigo dye boxes, as well as ensuring 100% of applied dyestuff remains on the yarn in the rinsing bath.

As well as the overseas offerings, a wide range of domestic denim exhibitors covering all price and quality points will also feature in Beyond Denim. Some of the more notable brands participating include Advance Denim, Black Peony, Guangzhou Foison and Prosperity Textile.

Denim’s ‘next move’ to be debated in INVISTA panel discussion
The market is changing and so must apparel and textile manufacturers. Low prices and discounts are no longer driving sales the way they used to. Today’s consumer wants better quality, appreciates new technology and is evolving their casualwear style. This is the premise behind the INVISTA-sponsored panel discussion which will take place on day 1 of the fair. Titled ‘Denim’s Next Move – New Opportunities to Keep Growing Sales of Jeans and Casualwear at Retail’, participants will learn what consumers really want in jeans and casualwear, the return of chinos and new fabric technologies that are energising casualwear.

The panel will be moderated by Jane Singer, Director and Head of Market Development at Inside Fashion. Panellists will include representatives from Advance Denim, Guangzhou Conshing Clothing Group, Prosperity Textile and Texhong who will share their latest innovations that will help brands and retailers drive sales and profits.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.