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(c) Kornit Digital
30.06.2023

Kornit Digital and Amaze Software: On-Demand Production and Fulfillment to Social Media Creators

Kornit Digital LTD. announced Amaze Software, Inc. – parent company of the Amaze, Spring, and Outfts platforms – has selected KornitX Workflow Solutions and Kornit MAX digital on- demand fabric and textile decoration technologies as the platform to deliver their vision. Combined with the Amaze Creator Commerce Platform, the companies will jointly bring the power of on- demand production and fulfillment to new and existing social media creators, enabling them to better monetize branded products.

Kornit’s Global Fulfillment Network helps companies like Amaze Software connect creators with high-quality garment and textile production fulfillers across the globe. The platform is backed by the KornitX workflow engine, seamlessly integrating across industry-proven Kornit MAX technology- based fabric and textile decoration systems for end-to-end production, visibility, and control.

Kornit Digital LTD. announced Amaze Software, Inc. – parent company of the Amaze, Spring, and Outfts platforms – has selected KornitX Workflow Solutions and Kornit MAX digital on- demand fabric and textile decoration technologies as the platform to deliver their vision. Combined with the Amaze Creator Commerce Platform, the companies will jointly bring the power of on- demand production and fulfillment to new and existing social media creators, enabling them to better monetize branded products.

Kornit’s Global Fulfillment Network helps companies like Amaze Software connect creators with high-quality garment and textile production fulfillers across the globe. The platform is backed by the KornitX workflow engine, seamlessly integrating across industry-proven Kornit MAX technology- based fabric and textile decoration systems for end-to-end production, visibility, and control.

The  Spring platform offers an opportunity for fans to make purchases directly from where they consume the creator’s content (social platforms including Instagram, TikTok Shops, Twitch, and more). This allows creators to significantly enhance engagement and cultivate a more profound brand presence.

Source:

Kornit Digital

Photo: Pixabay
15.08.2022

Cotton prices outlook

Cotton Incorporated published its monthly economic letter of August and shared new insights of the cotton prices:

Cotton prices continue to be caught between the two competing storylines that have been in play for the past several months.
On one side, there is the deteriorating global macroeconomic situation.  The International Monetary Fund (IMF) lowered its projection for global economic growth in both 2022 (3.2%) and 2023 (2.9%) in the updates released in late July.  Current IMF forecasts are significantly beneath those from January (called for 4.4% growth in 2022 and 3.8% growth in 2023) and April (called for 3.6% growth in 2022 and 3.6% growth in 2023).  The evolution in the macroeconomy was a likely factor contributing to the shift in investors’ outlook on the commodity sector, which led to a collapse in prices for cotton and a range of other commodities in June and July.

Cotton Incorporated published its monthly economic letter of August and shared new insights of the cotton prices:

Cotton prices continue to be caught between the two competing storylines that have been in play for the past several months.
On one side, there is the deteriorating global macroeconomic situation.  The International Monetary Fund (IMF) lowered its projection for global economic growth in both 2022 (3.2%) and 2023 (2.9%) in the updates released in late July.  Current IMF forecasts are significantly beneath those from January (called for 4.4% growth in 2022 and 3.8% growth in 2023) and April (called for 3.6% growth in 2022 and 3.6% growth in 2023).  The evolution in the macroeconomy was a likely factor contributing to the shift in investors’ outlook on the commodity sector, which led to a collapse in prices for cotton and a range of other commodities in June and July.

Beyond the weakening macroeconomic environment, there also may be factors associated with cotton supply chains that could affect demand during the 2022/23 crop year.  Downstream consumer markets for cotton can be viewed as more discretionary than other spending categories, such as food, energy, and lodging, that experienced some of the sharpest effects of inflation.  Given price increases for necessities, consumers may have less income to devote to apparel and home furnishings.

In the U.S., consumer spending on clothing has been flat for the past year.  However, it has been holding at levels that are 25% higher than they were in 2019.  If U.S. consumers pull back on clothing purchases, it may hit the market just as retailers have caught up with consumer demand after the onset of the shipping crisis.  In weight volume, the cotton contained in U.S. apparel imports was up 22% year-over-year in the first half of 2022.  Relative to 2019 (pre-COVID and pre-shipping crisis), the volume in the first half of 2022 was up 23%.  Given strong import volumes, if there is a dip in consumer demand, inventory could build both at retail and upstream in supply chains.  This could lead to cancelations, potentially all the way back to the fiber level, where contracts signed at prices higher than current values could be particularly susceptible.

Tight U.S. supply is on the other side of price direction arguments.  Cotton is drought tolerant, and that is why it can be viably grown in perennially dry locations like West Texas.  However, cotton requires some moisture to germinate and generate healthy yields.  West Texas has had very little rain over the past year, and drought conditions have been extreme.  As a result, abandonment is forecast to be widespread.  It remains to be seen exactly how small the U.S. crop will be, but the current USDA forecast predicts only 12.6 million bales in 2022/23 (-5.0 million fewer bales than in 2021/22).

Meanwhile, demand for U.S. cotton has been relatively consistent, near 18 million bales over the past five crop years (an average of 15.5 million bales of exports and 2.7 million bales of domestic mill-use).  A harvest of only 12.6 million falls well short of the recent average for exports alone, and U.S. stocks were near multi-decade lows coming into 2022/23.  All these statistics suggest shipments from the world’s largest exporter may have to be rationed in 2022/23.  If cotton is not readily available from other sources, the scarcity of supply from the U.S. could support prices globally.

Simultaneously, there is weakness from the demand side.  The market has struggled to find the balance between the weakened demand environment and limited exportable supply in recent months.  The conflict between these two influences makes it difficult to discern a clear direction for prices and suggests continued volatility.

More information:
Cotton Inc. cotton
Source:

Cotton Inc.

PREMIUM GROUP & JOOR present their first Hybrid Trade Fair Platform (c) Premium Exhibitions GmbH
09.06.2022

PREMIUM GROUP & JOOR present hybrid Trade Fair Platform

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

Source:

Premium Exhibitions GmbH

Political Tailwind for Alternative Carbon Sources (c) Renewable Carbon Initiative
European Policy under the new green deal
22.12.2021

Political Tailwind for Alternative Carbon Sources

  • More than 30 leading pioneers of the chemical and material sector welcome the latest political papers from Brussels, Berlin and Düsseldorf

The political situation for renewable carbon from biomass, CO2 and recycling for the defossilisation of the chemical and materials industry has begun to shift fundamentally in Europe. For the first time, important policy papers from Brussels and Germany take into consideration that the term decarbonisation alone is not sufficient, and that there are important industrial sectors with a permanent and even growing carbon demand. Finally, the need for a sustainable coverage of this carbon demand and the realisation of sustainable carbon cycles have been identified on the political stage. They are elemental to the realisation of a sustainable chemical and derived materials industry.

  • More than 30 leading pioneers of the chemical and material sector welcome the latest political papers from Brussels, Berlin and Düsseldorf

The political situation for renewable carbon from biomass, CO2 and recycling for the defossilisation of the chemical and materials industry has begun to shift fundamentally in Europe. For the first time, important policy papers from Brussels and Germany take into consideration that the term decarbonisation alone is not sufficient, and that there are important industrial sectors with a permanent and even growing carbon demand. Finally, the need for a sustainable coverage of this carbon demand and the realisation of sustainable carbon cycles have been identified on the political stage. They are elemental to the realisation of a sustainable chemical and derived materials industry.

The goal is to create sustainable carbon cycles. This requires comprehensive carbon management of renewable sources, which includes carbon from biomass, carbon from Carbon Capture and Utilisation (CCU) – the industrial use of CO2 as an integral part – as well as mechanical and chemical recycling. And only the use of all alternative carbon streams enables a true decoupling of the chemical and materials sector from additional fossil carbon from the ground. Only in this way can the chemical industry stay the backbone of modern society and transform into a sustainable sector that enables the achievement of global climate goals. The Renewable Carbon Initiative’s (RCI) major aim is to support the smart transition from fossil to renewable carbon: utilising carbon from biomass, CO2 and recycling instead of additional fossil carbon from the ground. This is crucial because 72% of the human-made greenhouse gas emissions are directly linked to additional fossil carbon. The RCI supports all renewable carbon sources available, but the political support is fragmented and differs between carbon from biomass, recycling or carbon capture and utilisation (CCU). Especially CCU has so far not been a strategic objective in the Green Deal and Fit-for-55.

This will change fundamentally with the European Commission's communication paper on “Sustainable Carbon Cycles” published on 15 December. The position in the paper represents an essential step forward that shows embedded carbon has reached the political mainstream – supported by recent opinions from members of the European parliament and also, apparently, by the upcoming IPCC assessment report 6. Now, CCU becomes a recognised and credible solution for sustainable carbon cycles and a potentially sustainable option for the chemical and  material industries. Also, in the political discussions in Brussels, the term “defossilation” is appearing more and more often, complementing or replacing the term decarbonisation in those areas where carbon is indispensable. MEP Maria da Graça Carvahlo is among a number of politicians in Brussels who perceive CCU as an important future industry, putting it on the political map and creating momentum for CCU. This includes the integration of CCU into the new Carbon Removal Regime and the Emission Trading System (ETS).

As the new policy documents are fully in line with the strategy of the RCI, the more than 30 member companies of the initiative are highly supportive of this new development and are ready to support policy-maker with data and detailed suggestions for active support and the realisation of sustainable carbon cycles and a sound carbon management. The recent political papers of relevance are highlighted in the following.

Brussels: Communication paper on “Sustainable Carbon Cycles”
On 15 December, the European Commission has published the communication paper “Sustainable Carbon Cycles” . For the first time, the importance of carbon in different industrial sectors is clearly stated. One of the key statements in the paper is the full recognition of CCU for the first time as a solution for the circular economy, which includes CCU-based fuels as well. The communication paper distinguishes between bio-based CO2, fossil CO2 and CO2 from direct air capture when addressing carbon removal and it also announces detailed monitoring of the different CO2 streams. Not only CCU, but also carbon from the bioeconomy is registered as an important pillar for the future. Here, the term carbon farming has been newly introduced, which refers to improved land management practices that result in an increase of carbon sequestration in living biomass, dead organic matter or soils by enhancing carbon capture or reducing the release of carbon. Even though the list of nature-based carbon storage technologies is non-exhaustive in our view, we strongly support the paper’s idea to deem sustainable land and forest management as a basis for the bioeconomy more important than solely considering land use as a carbon sink. Surprisingly, chemical recycling, which is also an alternative carbon source that substitutes additional fossil carbon from the ground (i.e. carbon from crude oil, natural gas or from coal), is completely absent from the communication paper.

Berlin: Coalition paper of the new German Government: “Dare more progress – alliance for freedom, justice and sustainability”
The whole of Europe is waiting to see how the new German government of Social Democrats, Greens and Liberals will shape the German climate policy. The new reform agenda focuses in particular on solar and wind energy as well as especially hydrogen. Solar energy is to be expanded to 200 GW by 2030 and two percent of the country's land is to be designated for onshore wind energy. A hydrogen grid infrastructure is to be created for green hydrogen, which will form the backbone of the energy system of the future – and is also needed for e-fuels and sustainable chemical industry, a clear commitment to CCU. There is a further focus on the topic of circular economy and recycling. A higher recycling quota and a product-specific minimum quota for the use of recyclates and secondary raw materials should be established at European level. In the coalition paper, there is also a clear commitment to chemical recycling to be found. A significant change for the industry is planned to occur in regards to the so-called “plastic tax” of 80 cents per kilogram of non-recycled plastic packaging. This tax has been implemented by the EU, but most countries are not passing on this tax to the manufacturers and distributors, or only to a limited extent. The new German government now plans to fully transfer this tax over to the industry.

Düsseldorf: Carbon can protect the climate – Carbon Management Strategy North Rhine-Westphalia (NRW)
Lastly, the RCI highly welcomes North Rhine-Westphalia (NRW, Germany) as the first region worldwide to adopt a comprehensive carbon management strategy, a foundation for the transformation from using additional fossil carbon from the ground to the utilisation of renewable carbon from biomass, CO2 and recycling. For all three alternative carbon streams, separate detailed strategies are being developed to achieve the defossilisation of the industry. This is all the more remarkable as North Rhine-Westphalia is the federal state with the strongest industry in Germany, in particular the chemical industry. And it is here, of all places, that a first master plan for the conversion of industry from fossil carbon to biomass, CO2 and recycling is implemented. If successful, NRW could become a global leader in sustainable carbon
management and the region could become a blueprint for many industrial regions.

CALL TO ACTION of C.L.A.S.S. ICON 2021 (c) C.L.A.S.S.
C.L.A.S.S. Manifesto
12.02.2021

CALL TO ACTION of C.L.A.S.S. ICON 2021

  • C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
  • What does it mean to be a “game changer” in green fashion?
  • What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

  • C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
  • What does it mean to be a “game changer” in green fashion?
  • What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

24.01.2021

NCTO: Letter to President Biden to prioritize American manufactors

U.S. Senator Sherrod Brown (D-OH) and U.S. Representative Kathy Manning (D-NC) wrote to President Biden calling on the Administration to prioritize purchasing fully made in America Personal Protective Equipment (PPE). The lawmakers outline four steps the Administration can take now to ensure our frontline workers have products needed to effectively carryout their critical responsibilities and to support domestic manufacturers who are ready to scale up production and help keep workers healthy and safe.

In their letter, Brown and Manning call on President Biden, through Executive Order and legislative efforts, to:

U.S. Senator Sherrod Brown (D-OH) and U.S. Representative Kathy Manning (D-NC) wrote to President Biden calling on the Administration to prioritize purchasing fully made in America Personal Protective Equipment (PPE). The lawmakers outline four steps the Administration can take now to ensure our frontline workers have products needed to effectively carryout their critical responsibilities and to support domestic manufacturers who are ready to scale up production and help keep workers healthy and safe.

In their letter, Brown and Manning call on President Biden, through Executive Order and legislative efforts, to:

  1. Prioritize the purchase of fully made in America PPE “Berry compliant” to help continue bolstering the U.S. supply chain regardless of purchasing agency;
  2. Issue long-term contracts directly to domestic manufacturers when possible to help bolster the domestic supply chains;
  3. Adopt a contracting purchase methodology that uses “Best Value” criteria versus “Lowest Price Technically Acceptable” criteria; and
  4. Designate a point person in charge of coordinating the government’s efforts to procure PPE and other medical equipment who is responsible for meeting regularly with key domestic manufacturing stakeholders.

A full copy of Brown and Manning’s letter can be found here.

Source:

National Council of Textile Organizations

24.01.2020

NCTO Applauds Trump Administration’s Move to Crack Down on Imported Counterfeits

The National Council of Textile Organizations (NCTO) issued a statement today on the Trump administration’s announced action plan to increase enforcement and penalties against counterfeit goods sold online and imported to the U.S.

“This is a very important and long overdue move on the part of the administration to increase enforcement activity and penalties against counterfeit goods sold online and imported into the United States,” said NCTO President and CEO Kim Glas. “We commend the administration for making a commitment to bolster efforts to crack down on counterfeits, particularly in the textile and apparel sector, which has been hit hard by fake imported products for decades.”

Nearly two million shipments of goods are exported to the United States duty free each day-- often from countries with poor labor, human rights and environmental track records—under a provision known as Section 321 de minimis. This provision allows goods valued below an $800 threshold to enter the U.S. duty free when imported directly to an individual on a single day.  

The National Council of Textile Organizations (NCTO) issued a statement today on the Trump administration’s announced action plan to increase enforcement and penalties against counterfeit goods sold online and imported to the U.S.

“This is a very important and long overdue move on the part of the administration to increase enforcement activity and penalties against counterfeit goods sold online and imported into the United States,” said NCTO President and CEO Kim Glas. “We commend the administration for making a commitment to bolster efforts to crack down on counterfeits, particularly in the textile and apparel sector, which has been hit hard by fake imported products for decades.”

Nearly two million shipments of goods are exported to the United States duty free each day-- often from countries with poor labor, human rights and environmental track records—under a provision known as Section 321 de minimis. This provision allows goods valued below an $800 threshold to enter the U.S. duty free when imported directly to an individual on a single day.  

“This massive increase in de minimis shipment trade poses significant security risks and threats to public health and safety, while incentivizing customs fraud and creating a loophole to our entire tariff structure,” Glas said. “Our concerns regarding the de minimis loophole are exacerbated by the belief that the domestic textile industry and other U.S. manufacturing interests are directly and negatively impacted, particularly since e-commerce sites like Amazon and others are using de minimis as a duty-free portal into the U.S. for products under $800.”

Furthermore, CBP’s own annual report on intellectual property seizures, including large volumes of counterfeits, revealed that U.S. authorities made seizures totaling $1.4 billion in fiscal 2018. Over 90 percent of all intellectual property (IPR) seizures occur in the international mail and express shipment environments, according to the report, which is a common method of shipping by e-commerce sites.

Chinese products accounted for 46% of all IPR seizures with a total Manufacturers Suggested Retail Price (MSRP) value of $761.1 million in FY 2018. Apparel and accessories were the top counterfeit products seized by U.S. authorities, accounting for 18% of all seizures in FY 2018 with an MRSP value of $115.2 million.

“We think this is an important step forward by the administration to deepen the analysis on de minimis products--- that are often not thoroughly examined and undercut our domestic manufacturing industries,” Glas said. “We don’t know what the products are, where they are coming from, whether they meet U.S. safety requirements, who is making them or the country of origin. We believe it is long past time for the administration to address the issue of de minimis shipments and counterfeiting head on.”

 

More information:
NCTO
Source:

NCTO

Fresh Relevance and Contactlab Connect the Dots Between In-Store and Online Shopping Behaviour
21.06.2018

Fresh Relevance and Contactlab Connect the Dots Between In-Store and Online Shopping Behaviour

Partnership Provides Retail Brands with Omni-Channel Personalisation Platform

Partnership Provides Retail Brands with Omni-Channel Personalisation Platform

Fresh Relevance, the real-time personalisation platform for email, mobile and web, today announced its partnership with Contactlab, the leading engagement marketing platform for commerce-focused companies and fashion & luxury brands. The partnership provides retail brands with true omni-channel marketing by allowing to fully integrate insights from online and in-store customer behaviour.
Retailers now not only benefit from the rich insights regarding the online behaviour of a customer whilst on the website (what pages they looked at, the products they placed in the cart and the items purchased) and whilst engaging with marketing emails, but also when and how often they visited a store and the purchases they made whilst there. This is made possible by the close integration of the Fresh Relevance real-time personalisation platform and Contactlab’s engagement marketing cloud platform.

Eddy Swindell, co-founder and CRO at Fresh Relevance, states: “The ability to accurately join the dots of the customer journey as they move between offline and online has been the missing piece in the retail puzzle. Retailers using Fresh Relevance fully integrated with Contactlab can harness this valuable insight in real-time, to improve how they engage with every customer across all touch points.”
How Fresh Relevance and Contactlab deliver true omni-channel marketing:

  • Personalise the web experience using both online and offline transactional data.
  • Engage with in-store shoppers by sending them well-timed personalised emails that include the products they were interested in as well as relevant product recommendations.
  • Drive customers in-store or online with personalised incentives and promotions based on the shopper’s behaviour.

Swindell adds: “True omni-channel marketing in this way not only improves overall sales. It enables you to better understand the journey your customers take, and in doing so engage them with personalised 1-2-1 communications and improve their experience of shopping with your brand.”

Stefano Lena, Chief Strategy Officer and VP Business Development at Contactlab comments: “This partnership is the coming together of two powerful real-time platforms that enable every retailer to have a clear and up-to-date view of how people are interacting and transacting with their brand online and in-store. The breadth of data capabilities makes it one of the most compelling propositions available on the market today.”

Fresh Relevance is sponsoring Contactlab's Conference”, which takes place in Milan, Italy, on June 19, where the company will exhibit its real-time personalisation platform and Eddy Swindell will present "Personalisation in an omni-channel world".

About Fresh Relevance
Fresh Relevance is the real-time personalization platform for email, mobile and web. We increase sales with personalized customer experiences and real-time marketing tactics across email, mobile and web. Our marketing hub unifies siloed systems without the need for an integration project. We deliver full control of real-time marketing tactics such as triggered emails and cross-channel personalization. Organizations using Fresh Relevance include: Rip Curl, Homebase, M&M Direct, Harvey Nichols, Thorntons, Cottages.com and White Stuff.

 

Source:

Graham Thatcher           
PRbyChief

Customer data heralds new opportunities for fashion industry © Lectra
Lectra ESCP Europe Round Table
16.11.2017

Customer data heralds new opportunities for fashion industry

  • Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

  • Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

As early as the design phase, a wealth of data offers many sources of inspiration for stylists. For teams in charge of collections, “complex models allow the analysis of data like online traffic and purchase history in order to design and offer the products that consumers expect, which is a priority for a company obsessed by the customer, like Amazon,” stated Elise Beuriot. For sales, “decisions based on data trigger millions of orders. The impact on the inventory is enormous,” she added.

“Fashion is an industry where unsold items generate a lot of waste. Algorithms and big data analysis can reduce left-overs by anticipating demand several weeks ahead in order to optimize the price and replenishment,” observed Fabrizio Fantini. “Fashion companies who exploit data to inform their decisions become more efficient. They are better armed to protect their margins, but can also sell for less, and potentially reach a larger number of consumers.”

Other IT models aggregate customer data in real time ‘to determine, among hundreds of factors, those which have the biggest influence on buying decisions. Value doesn’t necessarily lie in the volume of data but in the depth of the analyses,’ claimed Gulnaz Khusainova. Easysize is careful that collected data is anonymous, she underlined, because ‘consumers need to keep control of their data, and know how it is used’.
For editors of software dedicated to fashion businesses, and suppliers of cutting machines designed for the clothing industry, “analyzing usage data from our solutions enables the offer to evolve, making each step in the value chain more efficient and perfectly adapted to the needs of the brands, retailers and manufacturers. What is at stake is better quality products, placed on the market as quickly as possible and at a reduced cost,” explained Olivier Dancot.

“It is easy to collect data, but difficult to extract actionable information. Everything hinges on data analysis,” concluded Céline Abecassis-Moedas, professor and co-scientific director of the ‘Fashion & Technology’ Chair and moderator of the round table. “Due to its emotional dimension—from the stylist’s inspiration to the consumer’s desire to buy—fashion is not an industry like others. However, all the components that make up its ecosystem can truly benefit from the judicious exploitation of customer data. Examples discussed this evening illustrate the diversity of what is possible.

More information:
Lectra
Source:

Lectra

JEC Asia AGENCE APOCOPE
JEC Asia
24.05.2017

Composites for main markets in asia to be highlighted at the 10th JEC Asia in Seoul

JEC Asia is on the threshold of 10 years. In November of this year, not only does it transfer the composites exhibition to Seoul for the first time, but it will also highlight the composites industry in End-Users Markets, such as the development of materials for Transportation (including Automotive & Aeronautics), renewable energies, Building & Construction, Electrical & Electronic Equipment (EEE) or again Sports & Leisure.
JEC Asia is the annual grand occasion for composites industries in Asia. Every year thousands of professionals and more than 200 companies from more than 45 countries across Asia-Pacific come together in this place creating innumerable business opportunities.

JEC Asia is on the threshold of 10 years. In November of this year, not only does it transfer the composites exhibition to Seoul for the first time, but it will also highlight the composites industry in End-Users Markets, such as the development of materials for Transportation (including Automotive & Aeronautics), renewable energies, Building & Construction, Electrical & Electronic Equipment (EEE) or again Sports & Leisure.
JEC Asia is the annual grand occasion for composites industries in Asia. Every year thousands of professionals and more than 200 companies from more than 45 countries across Asia-Pacific come together in this place creating innumerable business opportunities.


“In 2016, Asia represented 43% of the global Composites Market in value i.e. $35,26 Bn. This important market needs to be addressed in accordance with its needs and specificities. For instance, in volume, Asia accounts for 27% of the global weight of Composite use in EEE; if we add China, this figure raises to 66% of the world usage in Kilo Tons. Thanks to our partnerships with Asians clusters, government and Industries, and also thanks to our permanent office in Singapore, we are stronger in bringing dedicated content and solutions to Composites professionals in Asia or interested in the Asian markets.” comments Mrs. Frédérique Mutel, JEC Group President & CEO. “Besides, JEC Asia steering committee is mainly composed of Asian academics, industrialists and officials to make sure that the November event will perfectly fit current and future interest for this region”, she adds.
Conferences on Composites in Automotive, Aeronautics, IT & EEE and Sports & Leisure are already planned in the agenda.

More information:
JEC Asia, Asia
Source:

AGENCE APOCOPE