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Photo: Centa-Star
25.08.2021

CENTA-STAR introduces Product with CELLIANT®

Materials science innovation pioneer Hologenix, LLC, whose CELLIANT® infrared technology is an ingredient in brands across many categories, has another important partner, bedding specialist Centa-Star. Based in Stuttgart, Germany and available throughout Europe, Centa-Star has introduced a new line of “Regeneration” duvets and pillows infused with CELLIANT mineralized fibers.  

Regeneration products, thanks to CELLIANT, are thermo-regulating with maximum breathability, promoting stronger performance, faster recovery and better sleep.

CELLIANT thermo-reactive minerals absorb the body heat and convert it into infrared energy, which is reflected back to the body.  The resulting temporary increase in blood flow and local circulation helps regulate body temperature and increases tissue oxygen. This leads to a more restful, restorative sleep as well as faster recovery and stronger performance.

Materials science innovation pioneer Hologenix, LLC, whose CELLIANT® infrared technology is an ingredient in brands across many categories, has another important partner, bedding specialist Centa-Star. Based in Stuttgart, Germany and available throughout Europe, Centa-Star has introduced a new line of “Regeneration” duvets and pillows infused with CELLIANT mineralized fibers.  

Regeneration products, thanks to CELLIANT, are thermo-regulating with maximum breathability, promoting stronger performance, faster recovery and better sleep.

CELLIANT thermo-reactive minerals absorb the body heat and convert it into infrared energy, which is reflected back to the body.  The resulting temporary increase in blood flow and local circulation helps regulate body temperature and increases tissue oxygen. This leads to a more restful, restorative sleep as well as faster recovery and stronger performance.

Centa-Star Regeneration products are available online throughout Europe in selected department stores in Germany, Austria and Switzerland, including KaDeWe Berlin, Betten Rid in Munich, Karstadt or Kaufhof stores, in well-sorted furniture shops, in upscale specialist shops.

More information:
Centa-Star Bedding sleep industry
Source:

Sarah P. Fletcher Communications

(c) lululemon
18.08.2021

Genomatica partners with lululemon bring bio-nylon to apparel

  • Renewably Sourced Materials to Help Replace Petrochemicals in Apparel for a Healthier Planet

lululemon athletica inc. (NASDAQ:LULU) announced a multi-year collaboration with sustainable materials leader Genomatica to bring renewably-sourced, bio-based materials into lululemon’s products. This represents lululemon’s first-ever equity investment in a sustainable materials company and Genomatica’s largest partnership within the retail industry. Together, the two companies will create a lower-impact, plant-based nylon to replace conventional nylon, which is the largest volume of synthetic material currently used to make lululemon products.

Genomatica uses biotechnology and fermentation to convert plant-based ingredients into widely used chemical building blocks, like those used to make nylon. These building blocks are converted to pellets and yarns, and the companies will be working closely with lululemon’s fabric supply chain to incorporate this material into future products. Through this collaboration, the companies seek to create positive change within the $22B global nylon market by building more sustainable supply chains.  

  • Renewably Sourced Materials to Help Replace Petrochemicals in Apparel for a Healthier Planet

lululemon athletica inc. (NASDAQ:LULU) announced a multi-year collaboration with sustainable materials leader Genomatica to bring renewably-sourced, bio-based materials into lululemon’s products. This represents lululemon’s first-ever equity investment in a sustainable materials company and Genomatica’s largest partnership within the retail industry. Together, the two companies will create a lower-impact, plant-based nylon to replace conventional nylon, which is the largest volume of synthetic material currently used to make lululemon products.

Genomatica uses biotechnology and fermentation to convert plant-based ingredients into widely used chemical building blocks, like those used to make nylon. These building blocks are converted to pellets and yarns, and the companies will be working closely with lululemon’s fabric supply chain to incorporate this material into future products. Through this collaboration, the companies seek to create positive change within the $22B global nylon market by building more sustainable supply chains.  

More information:
lululemon Genomatica bio-based nylon
Source:

Method Communications

05.08.2021

GKD erweitert Angebot für die Glasvliesindustrie

  • Prozessbänder für Imprägnierung und Trocknung aus einer Hand

In der Glasvliesproduktion setzen Trocknerbänder der GKD Gruppe weltweit Maßstäbe. Nahezu alle Hersteller vertrauen auf die Ebenheit und Querstabilität dieser Metallbänder. Mit der Erweiterung des Portfolios um Imprägnierbänder liefert GKD jetzt aus einer Hand Bänder für Kernprozesse in der Glasvliesfertigung.

  • Prozessbänder für Imprägnierung und Trocknung aus einer Hand

In der Glasvliesproduktion setzen Trocknerbänder der GKD Gruppe weltweit Maßstäbe. Nahezu alle Hersteller vertrauen auf die Ebenheit und Querstabilität dieser Metallbänder. Mit der Erweiterung des Portfolios um Imprägnierbänder liefert GKD jetzt aus einer Hand Bänder für Kernprozesse in der Glasvliesfertigung.

Imprägnierbänder haben entscheidenden Einfluss auf die Effizienz des Produktionsprozesses und die Qualität des Endprodukts. Parameter wie Größe der Maschenöffnung, Anzahl der Auflagepunkte und Art der Gewebebindung tragen maßgeblich zum Prozesserfolg bei. Auf Basis von Marktumfragen entwickelte GKD für Imprägnierprozesse drei verschiedene Bandtypen. Mit ihren unterschiedlich großen Maschenöffnungen decken sie das gesamte Anforderungsspektrum ab: Type 1780 (8/6,1 Fäden pro Zentimeter), Type 1830 (9,2/7,5 Fäden pro Zentimeter) und Type 1865 (11/9 Fäden pro Zentimeter). In Abhängigkeit von der Kundenspezifikation bezüglich Länge und Stärke der eingesetzten Glasfasern, individueller Binderzusammensetzung, Prozess und Endprodukt wählt GKD aus diesem Spektrum gemeinsam mit dem Kunden das optimale Band aus.

Als geschätzter Lieferant von zuverlässigen Produkten und Services sowie kompetenter Ansprechpartner in Fragen der Anlagentechnik kennt GKD die Prozesse, Anlagen und Produkte nahezu aller Hersteller von Glasvliesen. Das hierdurch über Jahre gewachsene Vertrauensverhältnis paart der Weltmarktführer für technische Gewebe für Industrie und Architektur mit jahrzehntelang bewiesener Kompetenz im Bereich Kunststoff-Prozessbänder. Insbesondere in der anspruchsvollen Nonwovens-Fertigung gelten Kunststoffbänder von GKD als Garant für Effizienz und Produktqualität. Die neuen Imprägnierbänder von GKD für die Glasvliesherstellung aus prozessspezifisch modifiziertem Linear-Screen - auch als Leinenbindung bekannt - zeichnen sich durch exakt auf die jeweilige Anwendung abgestimmte Porengrößen und Luftdurchlässigkeit sowie durch eine stabile Kantenstruktur für eine sichere Randabtastung aus. Dank spezieller, prozessabhängiger thermischer Veredelung überzeugt ihre Gewebekonstruktion durch exzellente Laufeigenschaften. Die glatte Oberfläche gewährleistet überdies eine ebenso leichte wie schonende Produktablösung.

Lieferbar in allen gängigen Breitenklassen für Glasvliesanlagen mit Produktionsgeschwindigkeiten bis zu 450 Metern/Minute sind sie eine attraktive Alternative zu herkömmlich eingesetzten Bändern. Da GKD die Prozesse, Anlagen und Produkte der meisten Hersteller seit Jahren kennt und durch das Tochterunternehmen GKD USA auch auf dem Kernmarkt für Glasvliese in den USA kurze Lieferzeiten sicherstellt, haben Glasvlieshersteller weltweit nun eine attraktive Option: Bezug der erfolgskritischen Prozessbänder für Imprägnierung und Trocknung aus einer jahrelang bewährten Hand.
 

More information:
GKD Gruppe Glasvliesindustrie
Source:

impetus.PR Agentur fuer Corporate Communications GmbH für GKD Gruppe

21.07.2021

Kornit Digital Partners with design platform Canva

Kornit Digital announced a new partnership with online visual communications and design platform Canva.

As part of the partnership, KornitX, an operating system for on-demand sustainable fashion, will become one of Canva’s first certified integration partners, empowering Canva to help leading Print Service Providers (PSPs), brands, and organizations easily add the Canva design tool to their e-commerce websites, making it easier to create personalized products from design, to order, to product fulfillment, in minutes. KornitX will also manage and route all orders through Kornit’s extensive global fulfillment network. Canva’s online visual communications platform currently serves more than 55 million private and enterprise users globally.

Kornit Digital announced a new partnership with online visual communications and design platform Canva.

As part of the partnership, KornitX, an operating system for on-demand sustainable fashion, will become one of Canva’s first certified integration partners, empowering Canva to help leading Print Service Providers (PSPs), brands, and organizations easily add the Canva design tool to their e-commerce websites, making it easier to create personalized products from design, to order, to product fulfillment, in minutes. KornitX will also manage and route all orders through Kornit’s extensive global fulfillment network. Canva’s online visual communications platform currently serves more than 55 million private and enterprise users globally.

Source:

Kornit Digital / pr4u

19.07.2021

ISKO to work with the MIT Computer Science & Artificial Intelligence Lab

ISKO announces its participation in CSAIL’s Alliances programme, a collaboration with CSAIL researchers, students and industry partners. Through participation in the programme, ISKO will contribute its expertise in textile innovation and collaborate on the research and development of smart textiles and wearable technologies.

The company joins a network of 26 industries – from startups to big organizations – including AI and machine learning, aerospace, healthcare, life sciences and telecommunications, as well as retail, media and entertainment.

With the goal of overall advancement of the textile and denim industry through the development of smart and wearable solutions, ISKO is stepping up to lead the change through these technologies and their many possible end-uses. The work is done in compliance with ISKO’s Responsible Innovation™ approach.

ISKO brings its innovative and agile structure, impressive production capacity and textile knowledge to the CSAIL programme which has over 1200 people, 60 research groups, 120+ researchers, 600+ students and over 900+ active projects.

ISKO announces its participation in CSAIL’s Alliances programme, a collaboration with CSAIL researchers, students and industry partners. Through participation in the programme, ISKO will contribute its expertise in textile innovation and collaborate on the research and development of smart textiles and wearable technologies.

The company joins a network of 26 industries – from startups to big organizations – including AI and machine learning, aerospace, healthcare, life sciences and telecommunications, as well as retail, media and entertainment.

With the goal of overall advancement of the textile and denim industry through the development of smart and wearable solutions, ISKO is stepping up to lead the change through these technologies and their many possible end-uses. The work is done in compliance with ISKO’s Responsible Innovation™ approach.

ISKO brings its innovative and agile structure, impressive production capacity and textile knowledge to the CSAIL programme which has over 1200 people, 60 research groups, 120+ researchers, 600+ students and over 900+ active projects.

Source:

ISKO / Menabò Group srl

Bulletproof, designer: Lia Fattal, photo: Omri Rosengart
16.07.2021

Design Museum Holon’s Largest Fashion Exhibition to Date: “The Ball”

Exploring the relationship between fashion, dreams and escapism
Curated by Ya'ara Keydar
July 13th, 2021 – December 11th, 2021

The Design Museum Holon unveils its newest and most ambitious fashion exhibition “The Ball” spanning the entire museum. Taking an innovative approach from Design Museum Holon’s previous fashion exhibitions, “The Ball” is a multi-sensory theatrical experience that combines fashion, sound, music, scenery, and lighting to showcase how dresses from the past resonate in today’s eveningwear design. The exhibition offers a dreamy experience full of fantasy, forging connections between the history of balls, Western fashion, and the current creations of Israel’s leading designers.

“The Ball” looks at past and present-day fashion, exploring the complexities woven into the longing for opulence and escapism. Throughout history, while balls were often reserved for the elite, fairytales provided a gateway into a world of imagination, overcoming social divides and barriers. Through a creative dialogue between the fantastic and the real, the exhibition invites visitors to explore the role of fashion and escapism in everyday life.

Exploring the relationship between fashion, dreams and escapism
Curated by Ya'ara Keydar
July 13th, 2021 – December 11th, 2021

The Design Museum Holon unveils its newest and most ambitious fashion exhibition “The Ball” spanning the entire museum. Taking an innovative approach from Design Museum Holon’s previous fashion exhibitions, “The Ball” is a multi-sensory theatrical experience that combines fashion, sound, music, scenery, and lighting to showcase how dresses from the past resonate in today’s eveningwear design. The exhibition offers a dreamy experience full of fantasy, forging connections between the history of balls, Western fashion, and the current creations of Israel’s leading designers.

“The Ball” looks at past and present-day fashion, exploring the complexities woven into the longing for opulence and escapism. Throughout history, while balls were often reserved for the elite, fairytales provided a gateway into a world of imagination, overcoming social divides and barriers. Through a creative dialogue between the fantastic and the real, the exhibition invites visitors to explore the role of fashion and escapism in everyday life.

The exhibition displays approximately 120 ball gowns representing both historical and contemporary designs, which feature luxurious materials alongside surprisingly recognizable ones. In addition to the gowns, the exhibition showcases approximately 50 accessories created especially for the exhibition by Israel’s leading designers, including a display of glass Cinderella slippers printed in 3D, and a collection of hats inspired by desserts.

Participating designers:
Shadi Abed, Chen Adar, Shlomi Anteby, Rivi Avivi, Shahar Avnet, Idit Barak, Victor Vivi Bellaish, Berta, BOOBA MACHO by Karin Vasiluk, Hila Cohen, Luci David, Tatiana Davidov (Studio Tiamanta), Gadi Elimelech, Lia Fattal, Aviram Fima, Aharon Genish, Nimrod Gilo, Lee Grebenau, Brurya, Haritan, Nofar Hatuka, Lihi Hod, Iota Studio, Adi Karni, Ohad Krief, Galia Lahav, Ronen Levin, Rotem Levitan - Retema, Noam Levy, Alon Livne, Shady Francis Majlaton, Chana Marelus, Tal Medina, Moni Mednik, Yaron Minkowsky, Evyatar Myor, Maya Naé, Eliran Nargassi, Nataf Hirshberg and Yanky Golian, Dylan Parienty, Yaniv Persy, Ruth Philosoph, Assaf Reeb, , Katya Romantsov, Eden Saadon, Alon Shabo, Shai Shalom, Orwa Shareef, Sharon Tal, Maskit ,Rotem Shaul, Gal Shenfeld, Nadir Shoshany, Liora Taragan, Ariel Toledano, Michal Yersanesh Mangisto, Maor Zabar, Mira Zwillinger Studio

Visit DMH

More information:
Design Design Museum Holon
Source:

NEGRI FIRMAN PR & COMMUNICATION for DMH

15.07.2021

FIMAST 2021 to be held from 19th to 22nd October 2021

FIMAST 2021, Italian Exhibition Group’s much-awaited B2B trade show event dedicated to the entire hosiery industry, scheduled to take place, with physical attendance, at the Brixia Forum in Brescia from 19th to 22nd October 2021.  
 
FIMAST is “setting off” on a new development route for the trade show which will focus on responsible and sustainable innovation along the supply chain it represents. The first steps in this direction include activating a top-level partnership with the ecohub C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) and constant dialogue with the sector’s global players.

For the full programme of initiatives: www.fimast.eu

FIMAST 2021, Italian Exhibition Group’s much-awaited B2B trade show event dedicated to the entire hosiery industry, scheduled to take place, with physical attendance, at the Brixia Forum in Brescia from 19th to 22nd October 2021.  
 
FIMAST is “setting off” on a new development route for the trade show which will focus on responsible and sustainable innovation along the supply chain it represents. The first steps in this direction include activating a top-level partnership with the ecohub C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) and constant dialogue with the sector’s global players.

For the full programme of initiatives: www.fimast.eu

Source:

C.L.A.S.S. / GB Network Marketing & Communication Srl

Garmont: Preview der neuen Outdoorschuh-Kollektion (c) Garmont
12.07.2021

Garmont: Preview der neuen Outdoorschuh-Kollektion

Die italienische Outdoorschuhmarke GARMONT präsentiert mit dem 9.81 BOLT 2.0 und dem GROOVE MID G-DRY zwei Neuheiten für Frühjahr 2022:

  • Der 9.81 BOLT 2.0 ist ein leichter, atmungsaktiver Outdoor-Schuh für alle, die am Berg gern schnell und intensiv unterwegs sind. Gefertigt wird er aus dem recycelten Nylon ECONYL®. Im Vergleich zur Produktion aus originärem Nylon reduzieren die Italiener die Emissionen so um bis zu 87 Prozent und den Bruttoenergiebedarf um bis zu 44 Prozent.
  • Der neue GROOVE MID G-DRY vereint Vielseitigkeit, Funktionalität und Schutz. Der Comfort Fit mit seiner breiten und besonders bequemen Passform bietet optimalen Halt und gleichzeitig maximale Bewegungsfreiheit für Komfort und Trittsicherheit bei jedem Schritt.

Die italienische Outdoorschuhmarke GARMONT präsentiert mit dem 9.81 BOLT 2.0 und dem GROOVE MID G-DRY zwei Neuheiten für Frühjahr 2022:

  • Der 9.81 BOLT 2.0 ist ein leichter, atmungsaktiver Outdoor-Schuh für alle, die am Berg gern schnell und intensiv unterwegs sind. Gefertigt wird er aus dem recycelten Nylon ECONYL®. Im Vergleich zur Produktion aus originärem Nylon reduzieren die Italiener die Emissionen so um bis zu 87 Prozent und den Bruttoenergiebedarf um bis zu 44 Prozent.
  • Der neue GROOVE MID G-DRY vereint Vielseitigkeit, Funktionalität und Schutz. Der Comfort Fit mit seiner breiten und besonders bequemen Passform bietet optimalen Halt und gleichzeitig maximale Bewegungsfreiheit für Komfort und Trittsicherheit bei jedem Schritt.
Source:

Garmont / crystal communications

12.07.2021

SUPREME GREEN COTTON® in the latest Collections of three Brands

SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® saves up to 40% of water. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.

SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® saves up to 40% of water. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.

Thee Swiss brand Muntagnard believes in «sustainability» as a powerful lever for innovative solutions for people who go their own way and think outside the box to advance sustainable development. Muntagnard rethinks textiles - from the sewing thread to the label – selecting only sustainable materials and minimizing the use of plastic to the bone while seeking sensible, biodegradable textile alternatives. The MANGOLA collection of T-sets is 100% made of SUPREME GREEN COTTON®.

CHAMP BLANC is a responsible French brand renown for its ready-to-wear men clothing and for its strong commitment to traceability. The brand has been working for nearly 8 months on the design of the "Traceable T-shirt" made of 100% SUPREME GREEN COTTON®. The result is a high quality and finishing t-shirt to make it last. By relying on existing technologies, the entire production chain is traceable and can be discover thanks a QR-code on the label.

SUPREME GREEN COTTON® has also been bestowed with the influential Gold Award in the “Top Branded Export Product” category of the Greek Exports Forum & Awards 2020

Source:

Varvaressos / GB Network Marketing & Communication

08.07.2021

NDC Green by Nastrificio di Cassano: Responsible and certified labels and tags

100% sustainability lives in the smallest detail, starting with the label, the only element that can tell the story of responsibility. This is exactly why, to be a truly credible 'ambassador', the label or tag must itself be responsible. This is why Nastrificio di Cassano has created NDC Green, the premium, Made in Italy and fully traceable range that guarantees the highest quality standards while respecting the planet.

NDC Green comprises 4 categories, all with influential international certifications that attest to Nastrificio di Cassano's responsible imprinting. Many new sustainability values are woven into the collection. Particular attention is given to end-of-life, but also to the choice of natural and high-tech materials with a low environmental impact.

100% sustainability lives in the smallest detail, starting with the label, the only element that can tell the story of responsibility. This is exactly why, to be a truly credible 'ambassador', the label or tag must itself be responsible. This is why Nastrificio di Cassano has created NDC Green, the premium, Made in Italy and fully traceable range that guarantees the highest quality standards while respecting the planet.

NDC Green comprises 4 categories, all with influential international certifications that attest to Nastrificio di Cassano's responsible imprinting. Many new sustainability values are woven into the collection. Particular attention is given to end-of-life, but also to the choice of natural and high-tech materials with a low environmental impact.

A wide choice that speaks of responsible innovation, beauty and functionality: characteristics that have led C.L.A.S.S. (www.classecohub.org) to integrate NDC Green into its Material Hub which "contains a selection of fibres, materials and fabrics that share a DNA linked to research that since 2007 has been raising the bar of standards in order to offer innovations in step with the demands of the contemporary consumer" says Giusy Bettoni CEO of C.L.A.S.S.
NDC Green includes:

  • LABìO ECO-SOFT®: made using compostable and biodegradable ingredients (as attested by TUV Austria), this product boasts performances and is resistant up to 10 domestic washings at 30°. The reference is produced with fifteen times less water consumption than cotton production and the resins used are GOTS certified.
  • LABìO HANGreen is the smart solution for the creation of hard tags, hangtags, shopping bags and garment covers and, as LABIO ECO-SOFT® range, it made with  compostable and biodegradable ingredients as certified by TUV Austria and the resin is compostable, too. These peculiarities make this product unique.
  • ACETATE NAIA™, the 'smart satin' that respects forests and oceans, is the NAIA™ single-ingredient solution produced by Eastman: the 100% traceable, compostable and biodegradable cellulose yarn in both soil and sea respects the natural growth rate of forests.
  • RECYCLED POLYESTER: is made from post-consumer yarn recycled from GRS-certified PET bottles. Available in both satin and resinated taffeta versions, it guarantees excellent printability for an elegant and sophisticated look.
Source:

GB Network Marketing & Communication for C.L.A.S.S.

Brennet launcht Order Tool zur saisonübergreifenden Designs (c) BRENNET Fashion AG
08.07.2021

Brennet launcht Order Tool zur saisonübergreifenden Designs

Frühjahr/Sommer, Herbst/Winter – die zwei Saison-Kollektionen pro Jahr sind in der Modebranche gelernt und etabliert. Brennet, der Schweizer Spezialist für individuelle Textil-Lösungen, möchte diese starren Strukturen flexibler gestalten und setzt mit einem neuen, digitalen Order Tool auf die permanente Präsentation kreativer Design-Ideen.

Mit dem neuen Kollektionsviewer hat Brennet ein innovatives Portal gelauncht, das es Kunden ab sofort ermöglicht, saisonübergreifend noch schneller und komfortabler die passenden Stoffe zu finden. Mittelfristig möchte das Unternehmen damit von einer saisonalen auf eine rollende Kollektion übergehen.

Frühjahr/Sommer, Herbst/Winter – die zwei Saison-Kollektionen pro Jahr sind in der Modebranche gelernt und etabliert. Brennet, der Schweizer Spezialist für individuelle Textil-Lösungen, möchte diese starren Strukturen flexibler gestalten und setzt mit einem neuen, digitalen Order Tool auf die permanente Präsentation kreativer Design-Ideen.

Mit dem neuen Kollektionsviewer hat Brennet ein innovatives Portal gelauncht, das es Kunden ab sofort ermöglicht, saisonübergreifend noch schneller und komfortabler die passenden Stoffe zu finden. Mittelfristig möchte das Unternehmen damit von einer saisonalen auf eine rollende Kollektion übergehen.

«Wir leben in einer schnelllebigen Welt, in der der Fokus auf das Set-up von zwei Saison-Kollektionen, Katalog Aussendungen und Messeauftritten längst nicht mehr zeitgemäß ist. Unsere Kunden sollen – unabhängig von Raum und Zeit – einfach und intuitiv die passenden Stoffe für ihre Bedürfnisse finden. Deshalb war es für uns nur logisch, an einer digitalen Lösung zu arbeiten», erklärt Marco Zhu-Schneider, CSO der Cilander-Gruppe, zur Idee hinter der Entwicklung des neuen Order Tools. Der Kollektionsviewer zeigt die E-Collection, in der alle Stoffmuster alphabetisch geordnet, mit colorierten Bildern, Namen und Referenzen aufgelistet sind. Per Klick auf das gewünschte Stoffmuster öffnet sich dieses in der Detailansicht inkl. der Angabe aller relevanter Daten, wie der Zusammensetzung, des Gewichts, der Maße, des Preises, der Bemusterung sowie der Lieferzeiten. So finden Kunden schnell und unkompliziert was sie suchen, oder können sich bei Bedarf von den vielen Design-Ideen inspirieren lassen.

Der Mehrwert für die Kunden liegt dabei für Zhu-Schneider klar auf der Hand: «Wir können schnell auf Trends reagieren und unseren Kunden eine kontinuierliche und saisonübergreifende Entwicklung von Design-Ideen als Inspirationsquelle bieten. Die Auswahl und Bestellung von Stoffmustern waren nie schneller und unkomplizierter».

Source:

BRENNET Fashion AG / crystal communications GmbH

05.07.2021

Garmont: Neuer Vertriebspartner für UK und Irland

Garmont International Srl, eine internationale führende Performance Schuhmarke für Bergsteiger, Wanderer und Outdoor-Sportler, präsentiert Ultra Sport EU als exklusiven Vertriebspartner für Großbritannien und Irland. Ultra Sport EU vertreibt seit mehr als 40 Jahren namhafte Action Sport Marken und nimmt mit GARMONT® nun auch Outdoor-Schuhe ins Portfolio auf.

"Ich kenne Gordon, den Geschäftsführer von Ultra Sport EU, und sein Team seit vielen Jahren und habe die Entwicklung von Ultra Sport EU immer genau verfolgt", kommentierte Michele Battocchio, Head of Sales bei Garmont International, die Ankündigung. "Ich freue mich auf die Zusammenarbeit und darauf, gemeinsam den Vertrieb der Marke GARMONT® aufzubauen. Es ist ihr erster Schritt auf dem Markt für Outdoor-Schuhe. Ich bin aber sehr zuversichtlich, dass sie der richtige Partner für uns sind und alles daransetzen werden, GARMONT® zu einem starken Player im britischen Markt zu machen."

Garmont International Srl, eine internationale führende Performance Schuhmarke für Bergsteiger, Wanderer und Outdoor-Sportler, präsentiert Ultra Sport EU als exklusiven Vertriebspartner für Großbritannien und Irland. Ultra Sport EU vertreibt seit mehr als 40 Jahren namhafte Action Sport Marken und nimmt mit GARMONT® nun auch Outdoor-Schuhe ins Portfolio auf.

"Ich kenne Gordon, den Geschäftsführer von Ultra Sport EU, und sein Team seit vielen Jahren und habe die Entwicklung von Ultra Sport EU immer genau verfolgt", kommentierte Michele Battocchio, Head of Sales bei Garmont International, die Ankündigung. "Ich freue mich auf die Zusammenarbeit und darauf, gemeinsam den Vertrieb der Marke GARMONT® aufzubauen. Es ist ihr erster Schritt auf dem Markt für Outdoor-Schuhe. Ich bin aber sehr zuversichtlich, dass sie der richtige Partner für uns sind und alles daransetzen werden, GARMONT® zu einem starken Player im britischen Markt zu machen."

Source:

Garmont / crystal communications GmbH

ATSKO: Durable care for outdoor equipment (c) ATSKO
22.06.2021

ATSKO: Durable care for outdoor equipment

To ensure that outdoor clothing and equipment can remain in use for a long time, the right care is crucial. The cleaning and impregnation products from ATSKO preserve and protect the fabric - and nature, too.

The outdoor season has begun - hikers, trail runners, bikers, campers and many others are now drawn back out into nature. To make sure that functional clothing and gear are optimally prepared for every situation, they should be regularly cleaned, cared for and impregnated, especially when the waterproofing starts to wear off or dirt stains affect the fabric. Thorough cleaning and care at the end of the season also ensure that the outdoor equipment survives storage in the basement or attic undamaged and can develop its full performance again next year. For almost 90 years, the US manufacturer ATSKO has been developing sustainable products for the most extreme outdoor challenges. ATSKO stands for moisture protection as well as waterproofing and conditioning agents for shoes, clothing and outdoor accessories that maintain functionality and extend service life. Thanks to their natural ingredients, ATSKO products are sustainable and protect nature.

To ensure that outdoor clothing and equipment can remain in use for a long time, the right care is crucial. The cleaning and impregnation products from ATSKO preserve and protect the fabric - and nature, too.

The outdoor season has begun - hikers, trail runners, bikers, campers and many others are now drawn back out into nature. To make sure that functional clothing and gear are optimally prepared for every situation, they should be regularly cleaned, cared for and impregnated, especially when the waterproofing starts to wear off or dirt stains affect the fabric. Thorough cleaning and care at the end of the season also ensure that the outdoor equipment survives storage in the basement or attic undamaged and can develop its full performance again next year. For almost 90 years, the US manufacturer ATSKO has been developing sustainable products for the most extreme outdoor challenges. ATSKO stands for moisture protection as well as waterproofing and conditioning agents for shoes, clothing and outdoor accessories that maintain functionality and extend service life. Thanks to their natural ingredients, ATSKO products are sustainable and protect nature.

ATSKO is best known for three brands in particular: SNO-SEAL® Bees Wax is used to care for and protect leather shoes and leather products and is based on natural beeswax. SILICONE WATER-GUARD® spray protects functional textiles and equipment from moisture and wear and is breathable. Since 1982, SPORT-WASH© has become the leading detergent for high-performance sportswear and functional clothing. All products are also available in practical travel sizes that can be easily taken on tour or on vacation.

17.06.2021

C.L.A.S.S. ICON AWARD 2021 goes to DUARTE

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The C.L.A.S.S. ICON AWARD is a project led by C.L.A.S.S. with the special support of IDEE BRAND PLATFORM which assists fashion brands in commercial activity, WHITE Milano, international fair supporting the new generations and independent brands with special projects since its inception and responsible shopping platform Renoon. Together they will all support DUARTE for a full year at 360°, from consultancy to communication.

Source:

C.L.A.S.S. / GB Network Marketing & Communication

Millet: Kollektion Spring/Summer 2022 (c) Millet
Grepon Carbon Pro
14.06.2021

Millet: Kollektion Spring/Summer 2022

Millet, ein Spezialist für Hochgebirgsausrüstung mit Sitz im französischen Annecy Le Vieux, begleitet seit 100 Jahren Bergsportbegeisterte bei ihrer Leidenschaft.

Die UBIC-Reihe wurde überarbeitet und besteht aus 100% recycelten Fasern
Das UBIC-Sortiment, seit vielen Jahren ein Bestseller bei MILLET, wurde in diesem Jahr überarbeitet. Die Rücksäcke werden gänzlich aus 100% recycelten Fasern hergestellt. Außerdem wurde die Integration des Variloop™-Systems verbessert, das es ermöglicht, das ganze Jahr über Alpin- und Campingausrüstung komfortabel am Rucksack zu befestigen.
Hauptmaterialien: HONEYCOMB 3LINE RECYCLED - 100% recyceltes Polyamid - PFC-freie DWR / P 600D 100% recycelt- 100% recyceltes PES - Wassersäule: 1000 mm

Trilogy Fragment 3L JKT M
Minimalistische Jacke, die leichten und abriebfesten Schutz bei jedem Wetterumschwung in den Bergen bietet.
Hauptgewebe: PERTEX® SHIELD XLIGHT 3L - 100% Polyamid / Dampfdurchlässigkeit: 20 000 g.m².24h / Wassersäule: 20 000 mm – PFC-freie DWR

Millet, ein Spezialist für Hochgebirgsausrüstung mit Sitz im französischen Annecy Le Vieux, begleitet seit 100 Jahren Bergsportbegeisterte bei ihrer Leidenschaft.

Die UBIC-Reihe wurde überarbeitet und besteht aus 100% recycelten Fasern
Das UBIC-Sortiment, seit vielen Jahren ein Bestseller bei MILLET, wurde in diesem Jahr überarbeitet. Die Rücksäcke werden gänzlich aus 100% recycelten Fasern hergestellt. Außerdem wurde die Integration des Variloop™-Systems verbessert, das es ermöglicht, das ganze Jahr über Alpin- und Campingausrüstung komfortabel am Rucksack zu befestigen.
Hauptmaterialien: HONEYCOMB 3LINE RECYCLED - 100% recyceltes Polyamid - PFC-freie DWR / P 600D 100% recycelt- 100% recyceltes PES - Wassersäule: 1000 mm

Trilogy Fragment 3L JKT M
Minimalistische Jacke, die leichten und abriebfesten Schutz bei jedem Wetterumschwung in den Bergen bietet.
Hauptgewebe: PERTEX® SHIELD XLIGHT 3L - 100% Polyamid / Dampfdurchlässigkeit: 20 000 g.m².24h / Wassersäule: 20 000 mm – PFC-freie DWR

Trilogy Edge Aircore Hoodie
Die extrem leichte, isolierende Jacke besteht aus winddichtem und sehr atmungsaktivem Pertex® Quantum Air, während die Primaloft® Gold Wattierung mit Cross Core™ Aerogel für ein ausgezeichnetes Gewicht/Wärme-Verhältnis selbst bei Nässe sorgt.
Hauptmaterialien: PERTEX AIR CRINKLE - 100% Polyamid – PFC-freie DWR / Isolation: PRIMALOFT® GOLD INSULATION CROSS CORE TECH 40 GR - 90% recyceltes Polyester - 10% Polyester

Trilogy Black Crag Pant
Das dehnbare und abriebfeste Cordura® Ripstop Gewebe dieser Kletterhose wird mit strategisch platzierten Dyneema® Stretch-Einsätzen kombiniert, um die Bewegungsfreiheit und die Haltbarkeit des Kleidungsstücks zu erhöhen.
Hauptmaterialien: CORDURA® AIR RIPSTOP - 53% Cordura® - 41% Polyamid - 6% Elasthan – PFC-freie DWR DYNEEMA® STRETCH - 48% Polyamid - 31% Elasthan - 21% Polyethylen

Grepon Carbon Pro: Ultraleichter und isolierter Alpinstiefel
Der ultraleichte, technische Schuh bietet volle Steifigkeit in schwierigen Routen, sowohl am Fels als auch bei Mixed-Bedingungen mit Steigeisen.
Hauptmaterialien: Italian Extreme Tenacity Upper, GORE-TEX Membran

Prolighter 30+10 W
Mit einer angepassten Passform präsentiert sich dieser Rucksack im Sommer 2022 mit einem leichteren und cleanen Design. Der abnehmbare Deckel und der Gurt ermöglichen eine 20%ige Gewichtsreduzierung.
Hauptmaterialien: N210D HONEYCOMB ROBIC - 100% Polyamid - Wassersäule: 1000 mm, PFC-freie DWR / Innenfutter: P250D OXFORD - 100% recyceltes Polyester - Wassersäule: 1000 mm, PFC-freie DWR

Kamet GTX JKT W
Damenjacke aus GORE-TEX® 3L, entwickelt für den ganzjährigen Einsatz.
Hauptmaterialien: GORE-TEX PLAIN 3L - 100% Polyamid - Dampfdurchlässigkeit: RET < 9m²Pa.W - Wassersäule: 28.000 mm, PFC-freie DWR

Summit XCS Rip Pant W
Wasserabweisende und winddichte Hose, für alpine Abenteuer. Das Stretchmaterial und die Passform garantieren Bewegungsfreiheit, während die Verstärkungen an den Knien und Unterschenkeln die Strapazierfähigkeit erhöhen.
Hauptmaterialien: X.C.S. BRUSHED RIPSTOP - 89% Polyamid - 11% Elasthan – PFC-freie DWR RUGGED TOUGHTEX - 72% Polyamid - 14% Polyester - 14% Elasthan

Source:

Millet / crystal communications

14.06.2021

Asahi Kasei renews membership by the United Nations BCtA programme

Asahi Kasei's ongoing commitment to strengthen the Bemberg™ fibre value chain from raw materials to final products textile industry and support local people, institutes, and the environment, has been recognized by the United Nations BCtA programme, who has renewed its membership for India. Starting from the company and including the material, Bemberg™ integrates new generations of values such as innovation and responsibility together with design. This important breakthrough showcases how the smart fibre is globally recognized for its innovation, responsibility and ability to deliver high-quality and sustainable ingredients at the same time committed to support the Sustainable Development Goals (SDGs).

Objectives of this initiative include:  

Asahi Kasei's ongoing commitment to strengthen the Bemberg™ fibre value chain from raw materials to final products textile industry and support local people, institutes, and the environment, has been recognized by the United Nations BCtA programme, who has renewed its membership for India. Starting from the company and including the material, Bemberg™ integrates new generations of values such as innovation and responsibility together with design. This important breakthrough showcases how the smart fibre is globally recognized for its innovation, responsibility and ability to deliver high-quality and sustainable ingredients at the same time committed to support the Sustainable Development Goals (SDGs).

Objectives of this initiative include:  

  • By 2023, enhance skills of 1,671 employees in the Bemberg fiber industry and advance production efficiency of 55 small to medium scale de-linting, weaving and dyeing manufacturers, through employee training, capital investment and technical support.
  • By 2023, develop capacity of 575 young people, especially women, who will lead the Indian textile industry, by providing vocational training opportunities and institutional support for the three schools.
  • By 2023 cumulative amount of 40,000m3/day textile dyeing effluent will be treated and recycled back to their own textile dyeing process, which is equivalent to saving daily water access to natural water resources for approx. 25,000 households.
Source:

Asahi Kasei Corp. / GB Network Marketing Communications Srl

Techtextil and Texprocess 2022: registration now open (c) Messe Frankfurt
08.06.2021

Techtextil and Texprocess 2022: registration now open

  • The Techtextil and Texprocess trade fairs have a positive view of the future and invite the sector to take part at Frankfurt Fair and Exhibition Centre from 21 to 24 June 2022.
  • Exhibitors who register well in advance benefit from an early-booking discount.

The dates for the next editions of Techtextil and Texprocess have been set and the leading international trade fairs for technical textiles and nonwovens and for the processing of textile and flexible materials are set to attract exhibitors and trade visitors from all over the world to Frankfurt am Main from 21 to 24 June 2022. Thus, the fairs are shifting the biennial cycle of events from odd to even years, which fits in perfectly with the sector’s international event calendar. Companies that book exhibition space at one of the two trade fairs no later than 31 August 2021 benefit from an early booking discount. “We see the future in a positive light and are confident that we will finally be able to give the sector the opportunity to meet and exchange ideas and information in June 2022.

  • The Techtextil and Texprocess trade fairs have a positive view of the future and invite the sector to take part at Frankfurt Fair and Exhibition Centre from 21 to 24 June 2022.
  • Exhibitors who register well in advance benefit from an early-booking discount.

The dates for the next editions of Techtextil and Texprocess have been set and the leading international trade fairs for technical textiles and nonwovens and for the processing of textile and flexible materials are set to attract exhibitors and trade visitors from all over the world to Frankfurt am Main from 21 to 24 June 2022. Thus, the fairs are shifting the biennial cycle of events from odd to even years, which fits in perfectly with the sector’s international event calendar. Companies that book exhibition space at one of the two trade fairs no later than 31 August 2021 benefit from an early booking discount. “We see the future in a positive light and are confident that we will finally be able to give the sector the opportunity to meet and exchange ideas and information in June 2022. The desire for personal encounters, direct communication and new impressions is growing from day to day”, says Olaf Schmidt, Vice President Textiles and Textile Technologies.

Elgar Straub, Managing Director, VDMA Textile Care, Fabric and Leather Technologies, emphasises that, “Texprocess and Techtextil are the world’s foremost trade fairs for our innovative sector by a large margin. Both events offer customers an unrivalled overview of state-of-the-art innovations and technological developments – and beyond. Particularly when it comes to the latest trends for sustainability and digitalisation, Texprocess and Techtextil in Frankfurt represent the most important, future-oriented market. This makes it all the more important for both the exhibitor and visitor sides of the sector that we have the opportunity to obtain an overview of the latest market developments, to exchange ideas and information and to initiate new business. We are very relieved about this and hope that, next year, we will once again have the chance to generate new momentum for our sector in the international market.”

For the first time, Techtextil and Texprocess will occupy the western sector of Frankfurt Fair and Exhibition Centre with a total of four exhibition halls and, with a hybrid format, offer the best of both the physical and immaterial worlds: personal communication, virtual networking opportunities and maximum digital coverage. With a comprehensive hygiene and safety concept, Messe Frankfurt will ensure that all visitors and exhibitors can take part safely and with a good feeling.

Source:

Messe Frankfurt

Oerlikon: Booth at ITMA Asia 2021 (c) Oerlikon
01.06.2021

Oerlikon with a hybrid trade show concept at ITMA Asia

On the occasion of the VDMA press conference, André Wissenberg, Head of Marketing, Corporate Communications and Public Affairs at Oerlikon Polymer Processing Solutions Division, presented the company's concept for ITMA Asia with the claim: Clean Technology. Smart Factory.

Due to the Corona pandemic, Oerlikon has decided to concentrate with their Chinese sales and service teams on guests primarily from China and greater Asia. However, some experts from Germany, who are working in China at our locations anyway, will be live on site at the booth. Other experts from Germany, India and US will be available online for the entire 5 days of the trade fair and will simply be connected by video conference to the discussion with the visitors on site if there is a need for.

On the occasion of the VDMA press conference, André Wissenberg, Head of Marketing, Corporate Communications and Public Affairs at Oerlikon Polymer Processing Solutions Division, presented the company's concept for ITMA Asia with the claim: Clean Technology. Smart Factory.

Due to the Corona pandemic, Oerlikon has decided to concentrate with their Chinese sales and service teams on guests primarily from China and greater Asia. However, some experts from Germany, who are working in China at our locations anyway, will be live on site at the booth. Other experts from Germany, India and US will be available online for the entire 5 days of the trade fair and will simply be connected by video conference to the discussion with the visitors on site if there is a need for.

At ITMA Asia 2021, Oerlikon will present the next generation of an automatic texturing solution with up to 25 % energy saving and up to 30 % higher production speed, easy maintenance and best yarn quality. The core of this machine, the socalled EvoCooler, will be shown as an exhibit in combination with digital solutions like AIM4DTY. In the field of high-precision flow control solutions components, the two new gear metering pumps developments for the production of aramid and spandex will be presented as well.

28.05.2021

European TCLF sectors: Social Partners demand safety for the industries and their workers

Following the European Commission’s update of the 2020 New Industrial Strategy: ‘’Building a stronger Single Market for Europe’s Recovery’’, the European Social Partners for the Textile, Clothing, Leather, and Footwear (TCLF) sectors came together to call for support via a dedicated strategy.  The Strategy aims to help guide the TCLF industries through the current green and digital transition, while facing tough global competition, stressing the need to safeguard the industries and protect jobs in Europe.

On 25 May, employers’ and workers’ representatives for the European TCLF sectors met with the European Commission to discuss the current challenges facing the TCLF industries and potential EU action to help support the sectors and their workers.  Following discussions on the terrible impact of COVID-19 on the sectors and the need for a strong EU action, the Joint Statement: ‘’The future industrial strategy of the EU Textiles Ecosystem (TCLF sectors)’’ was adopted.

Following the European Commission’s update of the 2020 New Industrial Strategy: ‘’Building a stronger Single Market for Europe’s Recovery’’, the European Social Partners for the Textile, Clothing, Leather, and Footwear (TCLF) sectors came together to call for support via a dedicated strategy.  The Strategy aims to help guide the TCLF industries through the current green and digital transition, while facing tough global competition, stressing the need to safeguard the industries and protect jobs in Europe.

On 25 May, employers’ and workers’ representatives for the European TCLF sectors met with the European Commission to discuss the current challenges facing the TCLF industries and potential EU action to help support the sectors and their workers.  Following discussions on the terrible impact of COVID-19 on the sectors and the need for a strong EU action, the Joint Statement: ‘’The future industrial strategy of the EU Textiles Ecosystem (TCLF sectors)’’ was adopted.

The Joint Statement highlights the need for a dedicated strategy with support at national and EU level to help the TCLF sectors survive following the COVID-19 pandemic, while they continue to face tough, and, sometimes unfair, global competition. The Social Partners of the TCLF industries fully support the EU’s ambitions for a green and digital transition of the sectors, but insist on concrete European measures to help the industries transform while the continues to suffer from an unlevel global playing field.

Specific joint demands include: full engagement with Social Partners in both the recovery and the transition of the industries, support for the EU Pact for Skills for the relevant ecosystem, a revision of the GSP which doesn’t negatively impact the sectors and its workers, support to decarbonise the sectors, careful consideration of the Due Diligence Legislation and quality dialogue with Social Partners ahead of the EU Sustainable Products Initiative and the Consumer Agenda to ensure that all policy gaps are addressed. Special attention must also be given to the forthcoming EU Textiles Strategy which should fully represent the needs of the EU’s entire textiles ecosystem.

Photo: pixabay
26.05.2021

Dow and Cotton Inc. are combining expertise for more Sustainable Fashion

Combining expertise for more sustainable fashion
Ever wonder how much water was used to make your favorite cotton T-shirt? About 2,700 liters, or roughly three years of drinking water. What first comes to mind is probably the water that was essential to growing the cotton crop. Surprisingly, cotton is a drought-tolerant plant, and often less recognized is the strain that can be put on water resources to dye cotton textiles.

Progress is being made across the industry to lessen the strain on our precious water resources. Over the past several years, Dow collaborated with Cotton Incorporated to research and validate their product, ECOFAST™ Pure Sustainable Textile Treatment, that can help drastically reduce water and chemical use during the dyeing process. Major fashion brands are integrating it into their supply chain to dye more sustainably, without sacrificing color or quality.

Combining expertise for more sustainable fashion
Ever wonder how much water was used to make your favorite cotton T-shirt? About 2,700 liters, or roughly three years of drinking water. What first comes to mind is probably the water that was essential to growing the cotton crop. Surprisingly, cotton is a drought-tolerant plant, and often less recognized is the strain that can be put on water resources to dye cotton textiles.

Progress is being made across the industry to lessen the strain on our precious water resources. Over the past several years, Dow collaborated with Cotton Incorporated to research and validate their product, ECOFAST™ Pure Sustainable Textile Treatment, that can help drastically reduce water and chemical use during the dyeing process. Major fashion brands are integrating it into their supply chain to dye more sustainably, without sacrificing color or quality.

Problem
Cotton dyeing is very resource-intensive and puts strain on local waterways. A large amount of water is used in the dyeing process – up to 5 trillion liters a year, or nearly enough to supply all of humanity with drinking water. Significant amounts of chemicals and dye are needed to get the desired colors consumers expect too. This is part of the reason textile mills account for 20% of industrial water pollution globally. Wastewater from the dyeing process can be polluting and require costly treatment and these challenges are found in regions that already face water scarcity.

Solution
Reforming processes in an industry as established as textiles is no easy feat. Collaboration across the sector is needed to bring about sustainable change. With that in mind, Cotton Incorporated approached Dow. They wanted help scaling a cotton technology to support more sustainable textile dyeing.Leveraging Cotton Incorporated’s industry expertise and Dow’s material science knowledge, they worked together to understand and validate the benefits of our patented ECOFAST™ Pure Sustainable Textile Treatment.

How can colors be more responsible?  
ECOFAST™ Pure is a pretreatment applied before the dyeing process to produce cationic cotton. This means the charge of cotton is permanently changed from negative to positive, so it acts like a magnet to attract negatively charged dye to the material. How does that benefit the textile mill? It significantly decreases the amount of water, chemicals, dye and energy needed to color cotton. A third party reviewed and validated life cycle assessment, available by request, helped further prove the benefits.

 

Source:

G&S Business Communications