From the Sector

For 2025, the Pantone Color Institute selects PANTONE 17-1230 Mocha Mousse, a warming, brown hue imbued with richness. It nurtures with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.

A versatile shade infused with inherent sophistication and earthy refinement, PANTONE 17-1230 Mocha Mousse creates a strong chromatic foundation, complementing diverse applications, both minimalist and richly decorated, across design and all color conscious industries. We created five unique color palettes featuring PANTONE 17-1230 Mocha Mousse, each conveying its own distinctive feeling and mood. Within each of these five color stories we have also included four suggested color harmonies which you can download and share using Pantone Connect.

Wild Wonder – a hue inspired by the warm tones of harvested crops – is AkzoNobel’s Color of the Year 2023. Its upbeat glow connects with nature, creating a sense of energy and positivity.

As people search for support, connection, inspiration and balance in the world today, they’re diving into the wonders of the natural world to find it. Extensive research conducted by a team of in-house paints and coatings color experts and international design professionals found hope at the heart of global social, design and consumer trends.

“Wild Wonder speaks to us in a language we instinctively understand,” says Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Nature is what inspires us and makes us feel better in our lives and in our homes. That’s why, for the first time in 20 years, our entire color palette is inspired by the rhythms of nature.”

Four decorative paint color palettes have been designed around Wild Wonder: Lush Colors (the forest hues), Buzz Colors (meadow brights), Raw Colors (harvest shades) and Flow Colors (seashore tones). For consumers personalizing their homes and urban environments, the palettes make it easy to choose wall colors for a timeless look that’s also bang on trend.

Color of the Year is the spark of inspiration that ignites a long-term design partnership with industrial coatings customers. On-trend colors, textures and special effects have been designed for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring, building products and architecture markets, as well as decorative paints. Using innovative digital tools such as the AkzoNobel Design app, coatings experts and customers work together to create the best finish for their products. 2

The year 2023 brings two major milestones to the Global Aesthetic Center. Its ColourFutures trend forecast will celebrate its 20^th anniversary, while the team also reaches three decades of trend analysis, color research, color design and art direction at AkzoNobel.