From the Sector

INDA, the Association of the Nonwoven Fabrics Industry, has announced that eco-friendly wipes developed by Cookware Care, Dude Products Inc., and Magnera have been selected as the finalists for the 2025 World of WipesInnovation Award®, honoring advances in sustainable materials and next-generation wipe performance.

INDA’s Technical Advisory Board selected the finalists for their creativity, distinctiveness, and technical excellence in advancing nonwoven applications across the value chain, including innovations in raw materials, roll goods, converting, packaging, active ingredients, binders, additives, and end-use performance.

The three standout products competing for the award are Cookware Care’s Seasoning Wipes™, Dude Products’ DUDE Odor Destroyer XL Flushable Deodorant Wipes, and Magnera’s Sontara EC® Green Cotton.

The companies will showcase their products at the World of Wipes® (WOW) International Conference, July 21-24, at the Hilton Columbus Downtown in Columbus, Ohio. The winner will be announced during the closing session on July 24.

Presented annually, the World of Wipes Innovation Award recognizes breakthroughs in nonwoven product design and application. It celebrates innovation across the entire wipes supply chain, highlighting advancements in raw materials, fibers, technology, and functionality that enhance the utility and sustainability of nonwovens.

The 2025 Award finalists are:

• Seasoning Wipes™ offer a simple, convenient, mess-free solution for maintaining cast iron and carbon steel cookware. Made from 100 percent viscose and infused through a proprietary process using a combination of non-petrochemical oils and beeswax, the formula contains no water, emulsifiers, or synthetic additives. The wipes streamline and simplify traditional maintenance with a cleaner, more consistent solution. Seasoning Wipes™ sets a new standard for cookware maintenance while expanding the possibilities of nonwovens beyond traditional applications.
• DUDE Odor Destroyer XL Flushable Deodorant Wipes utilize powerful, long-lasting technology to capture and eliminate the compounds that cause body odor (including fecal odor), rather than just masking them. These wipes are proven to neutralize odor instantly and reduce it for up to 24 hours on skin, fabric, and in the air. Made with plant-based fibers, aloe vera, and vitamin E, the hypoallergenic wipes, infused with a sea mineral scent, redefine personal hygiene and modern cleanliness.
• Sontara EC® Green Cotton wipes advance sustainable precision cleaning with natural pure performance. Made from a proprietary blend of 100 percent naturally derived, biodegradable fibers—including pure unbleached TruCotton™ and sustainably sourced wood pulp—these innovative nonwoven wipes deliver superior absorbency, low lint, and a visibly natural aesthetic, perfect for industrial and critical cleaning environments demanding both technical excellence and environmental responsibility.

INDA, the Association of the Nonwoven Fabrics Industry, proudly announces Carl Cucuzza and Lynda Kelly as the recipients of the 2025 INDA Lifetime Service Awards. Carl and Lynda are being recognized for their key contributions to the advancement of the nonwovens industry and INDA.

“I am thrilled to recognize Carl and Lynda for their exceptional dedication and impactful contributions,” said Matt O’Sickey, PhD, Director of Education & Technical Affairs at INDA. “Their unwavering commitment and tireless advocacy play vital roles in shaping the future of the nonwovens industry. I am looking forward to seeing and giving them their Awards at Hygienix and IDEA®25.”

• Carl Cucuzza will receive his award during the Hygienix™ Conference on November 18th at 4:30 pm.
• Lynda Kelly will receive her award during IDEA®25 on April 29th at 4:45 pm.

Here are the Award recipients:

Carl Cucuzza: INDA Lifetime Service Award
“I am deeply honored and thankful to receive this Lifetime Service Award from INDA. It has been a blessing to collaborate with a close-knit community of dedicated professionals who continually innovate in ways that improve lives while protecting the environment. I’m grateful for the recognition and continue to be excited to see steady growth through the entrepreneurial spirit that is a hallmark of this industry.”

Carl Cucuzza, prior to retirement, was President and Managing Partner of Teknoweb North America, a key supplier of converting equipment for wet and dry wipes, facemasks, and similar disposable products. He also partnered with his son in establishing the Hot Melt Supply Company, which provides service and support for adhesive applications in the disposables, product assembly, and packaging industries.

Prior to that, Carl was General Manager of Newco Enterprises, Inc. and Global Sales and Marketing Manager for the Nonwovens Systems Group of Nordson Corporation. In that role, Carl directly managed the North American and European sales efforts to disposables producers and personally coordinated hot melt systems sales and support activities for a major producer’s global baby diaper production expansion through the 1990s.

Carl is a past board member of INDA, Organizing Committee member, Moderator and Presenter for over 35 years at Vision, WOW, Hygienix, and various other domestic and international conferences. He has been recognized by the state of Georgia with the Award for Product Development and Management Excellence and has received seven patents for machinery and processes for the production of disposable products. He has also published numerous technical papers and articles, consulted on disposables projects, and acted as an expert witness.

Born and raised in Bradford, PA, and living in Monroe, GA, he and his wife Toni have been married for 47 years and have four children and four grandchildren,

Lynda Kelly: INDA Lifetime Service Award
“I am truly humbled and honored to receive the INDA Lifetime Service Award. Growing up in this amazing industry has been a remarkable journey, working alongside so many incredible colleagues across the globe to develop and sell unique nonwoven product solutions and technologies. As an industry, we have achieved so much over the decades, and I am proud to have been part of its evolution. It has truly been an incredible experience!

Lynda Kelly served as Senior Vice President, Americas & Business Development for Suominen Corporation until her retirement in 2023, due to health challenges. She dedicated nearly a decade to Suominen, where she led the Care team then transitioned to lead Americas sales team alongside global product and business development professionals. Under her leadership, the company successfully advanced its sales, market presence, and innovative products to achieve optimal profitability.

Lynda began her career at Kendall, which later merged into International Paper/Veratec and eventually became BBA Nonwovens. Throughout her tenure, she managed sales and marketing across various sectors, advancing into leadership roles. Early in her career, she embraced an expatriate assignment in Toronto, Canada, which provided her with early exposure to the rapidly growing spunmelt market.

In addition to her time at Suominen, Lynda brought deep expertise to the nonwovens industry through 11 years at First Quality Nonwovens, where she helped expand their spunmelt nonwovens offerings in the medical market. She also gained valuable insights into consulting during her two years with John Starr.

A devoted contributor to the nonwovens industry, Lynda remains a long-term supporter of INDA initiatives. She played a significant role as a key member of INDA’s AAMI medical disposable standards committee, helping to shape critical industry-wide guidelines. From 2019 to 2022, she served on the INDA Board of Directors, navigating the challenges and opportunities presented by the pandemic and advocating for collaboration across the sector. While at Suominen, she championed wellness-focused events like the “Run or Walk with Suominen,” blending industry engagement with health, fun, and community.

Lynda’s passion for the nonwovens industry extended beyond her professional contributions. Known for her enthusiasm, she often turned personal encounters into learning opportunities. For example, she would often examine new nonwoven products in a hospital or doctor’s office to spark inspiration. This curiosity drove her to learn more, initiate meaningful conversations, and implement innovative changes within her own teams.

Above all, Lynda cherishes the relationships she developed throughout her career. From colleagues to friends, she believes the most rewarding part of her journey was the people who enriched it. For Lynda, the true heart of the nonwovens industry has always been the connections and partnerships that make it thrive.

INDA, the Association of the Nonwoven Fabrics Industry, announced that wipes leaders across the supply chain convened for new connections, intelligence, sustainability strategies, and business at the World of Wipes® (WOW) International Conference, June 17-20 in Minneapolis, Minnesota.

The winner of the World of Wipes Innovation Award® was Rockline Industries for their Facial Care Wipe with Glycine Amino Acid Complex. This new Skin Care Wipe contains a unique multifunctional complex of two medium chain glycine, a phospholipid and a blend of special glycol ingredients that provides for a multitude of skin care benefits as well as providing a unique preservation system for nonwovens. The Skin Care Wipe provides substantiated improved skin smoothness, elasticity, and hydration alongside an anti-ageing claim. This innovation is amongst the first to use these glycine ingredients in a Skin Care Wipe formulation.

In a special recognition, INDA presented the 2024 Lifetime Service Award to David Powling, Technical Leader, Kimberly-Clark Corporation (retired), and the 2024 Lifetime Technical Achievement Award to Paul Latten, Director of Research & Development & New Business, Southeast Nonwovens, Inc. INDA honors both Powling and Latten for their decades of contributions to the nonwovens industry as well as being strong advocates for INDA.

The 1.5-day WIPES Academy, led by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC, and Paul Davies, Ph.D., Consultant, Crown Abbey, LLC, preceded the WOW Conference June 17-18. This course focused on the essentials of wet wipes construction and ingredients. Participants learned how to bring nonwovens, lotions, and packaging together to launch a successful product. The next WIPES Academy will be held July 21-22, 2025 at the Hilton Columbus Downtown, Columbus, Ohio in conjunction with WOW 2025.

The WOW conference program featured experts discussing these key topics:

• Sparkle & Shine: How Wipes Became WOW
• Wiping Smart: The Rise of Sustainable Practices in the Institutional and Industrial Wipe Markets
• Transformative Trends in Wet Wipe Formulations: A Dual Focus on Skin Health and Sustainability
• Leading Alternatives to Traditional Plastics Used in Wipes
• Panel Discussion: Leading Alternatives to Traditional Plastics Used in Wipes
• Eclectic Perspectives: Unraveling the Threads of I&I Wipes and Scaling Strategies
• Putting $$ in Your Pocket
• Recycling & Regulations

In addition to the premium content in the conference program, WOW featured four pre-conference webinars (with recordings available for full conference attendees), tabletop exhibits, Lightning Talks, a Skin Care Formulation Workshop 101, and a mentorship program for participants who are new to the wipes industry.

WOW 2025 will be held July 21-25, at the Hilton Columbus Downtown in Columbus, Ohio.

INDA, the Association of the Nonwoven Fabrics Industry, announced three recipients for the INDA Lifetime Service Award and Lifetime Technical Achievement Awards. David Powling, Paul Latten, and Arnold Wilkie are being recognized for their key contributions to the advancement of the nonwovens industry and INDA.

David Powling and Paul Latten will receive their awards at the World of Wipes® (WOW) International Conference, June 18th beginning at 4:30 pm
Arnold Wilkie will receive his award at the RISE® Conference, October 1st at 4:30 pm.

The Award recipients are:

David Powling
David Powling has worked for Kimberly-Clark Corporation for nearly 25 years and has been a contributor to the Wipes Task Force and Technical Committees at INDA and EDANA for over 15 years. Powling served as Chairman of the INDA Wipes Task Force from 2009-2013. His work on these committees include developing the first and second edition of the Flushability Guidance Document (GD) and he was later instrumental in the roll out of the third and fourth edition GDs. Throughout this time, Powling coordinated activities with Kimberly-Clark Corporation to provide critical supporting data, as these flushability test protocols were developed.

Powling has been actively involved in collection studies where he was key in framing the work packages of those studies, collating and analyzing the data, and drafting reports. These collection studies include: Moraga, CA (advisor); Maine – Part #1 and Part #2 (hands-on); Jacksonville (hands-on); and the Northern and Southern California studies in 2023, which combined, was the largest study to date. Powling led the charge in the California study and was personally involved in identifying 1,745 samples.

Powling has been a key technical contributor to the INDA Government Relation efforts that has resulted in labelling regulations in multiple U.S. states. He has also been an active participant in efforts to develop an ISO standard for flushable products.  In this effort, he was a test method sub-team leader during the preparation of the proposed ISO standard responsible for organizing appendices of existing flushability methodologies. Additionally, Powling has been awarded, or has pending, 25+ U.S. patents, including many covering the development of dispersible wet wipes.

Paul Latten
Paul Latten has been an active member of the nonwoven and fiber industries for over 35 years. Most recently he has led innovation at Southeast Nonwovens, commercializing more than 75 new nonwoven products per year. Prior to joining Southeast Nonwovens, Latten held senior leadership positions with Basofil, Consolidated Fibers, Invista, and KoSa (and Trevira and Hoechst Celanese precursors to KoSa.)

Latten has a successful career of reinvigorating company R&D efforts by instilling a focus on customer-centric innovation. He is an inventor of record for a number of patents and pending applications. Latten has given numerous presentations on innovative nonwoven materials, at events such as INDA’s World of Wipes® (WOW) International Conference, RISE® (Research, Innovation & Science for Engineered Fabrics), the VISION International Conference, and the Converting and Bonding (CAB) Conference.

His recent innovations have been diverse in scope and include nonwovens for use in hydrogen fuel cells, moisture detection media, proprietary wipe designs, and natural fiber-based packaging. Aside from new fiber and nonwoven products, Latten has championed process innovation that has resulted in tangible output gains that broadened the market opportunity for his current and prior companies.

Latten’s portfolio of innovations has spanned across the nonwoven markets, often involving wetlaid and drylaid nonwovens. These include materials for moisture detection, synthetic papers, fuel cell cathodes, protective covers for treats, melamine nonwovens for surface treatment, and the development of binder fibers. His work also touched upon disposable hygiene applications entailing dry-laid web containing hollow synthetic fibers to improve absorbent core fluid uptake.

Latten has been a board member of INDA for multiple terms and served as Chairman in 2008-2010. Additionally, he has contributed to many INDA conference planning committees, helping drive the success of these events.

Arnold Wilkie
Arnold Wilkie has a distinguished career in advancing yarn, fiber, and nonwoven technologies since 1970. Since 1988, he has been President and Owner of Hills, Inc. where he has sustained their innovative culture. Wilkie has over 40 patents and applications covering yarns, bicomponent fibers, ultra-fine fibers, nanofibers, dissolvable filaments, meltblown nonwovens, and polymer processing innovations. He established Hills as a leading innovator in bicomponent fiber nonwovens and in the equipment to produce these materials. During Wilkie’s time leading Hills, their pilot capabilities have become well-known and highly regarded for enabling material innovations.

Many of his patents pertain to the development of equipment solutions that enable the production of complex bi- and multi-component fiber structures. These solutions include the method of forming a continuous filament spun-laid web, the method and apparatus for producing polymer fibers and fabrics including multiple polymer components, the method and apparatus for controlling airflow in a fiber extrusion system, and controlling the dissolution of dissolvable polymer components in plural component fibers.

Arnold Wilkie, President, Hills, Inc., earned his bachelor’s degree in Mechanical Engineering from the University of Tennessee and an MBA from the University of West Florida. He is a licensed Professional Engineer in Florida, and has been engaged in the synthetic fibers industry since 1970. The first 17 years were with the Monsanto Company, where he held positions in Fiber Process Engineering, Fiber Product R&D, and Product Management. Since 1988, he has been a majority Owner and President of Hills, Inc., a 52-year-old company located in West Melbourne, Florida, specializing in the development, manufacture, and supply of advanced custom fiber extrusion equipment. Wilkie has been involved with and supported The Nonwovens Institute, since its founding in 1991 as the Nonwovens Cooperative Research Center (NCRC), with Hills joining as a Member in 2001

INDA, the Association of the Nonwoven Fabrics Industry, announced that nominations are open for the 2024 World of Wipes Innovation Award^®. This Award recognizes a product or technology in the wipes sector that creatively uses nonwovens. The Award will be presented at the World of Wipes^® (WOW) International Conference, June 17-20 at the Hyatt Regency Minneapolis, Minneapolis, MN.

Nominations will be accepted online through Monday, April 15^th via www.inda.org/awards/wow-innovation-award.html. Nominees will be selected from a range of products and technologies that have been commercially available two years prior to WOW 2024. Products and technologies may include end product components, fabrication techniques, or end-products that use a nonwoven technology. Award categories include dry or wet wipes, institutional or industrial wipes, raw materials, and equipment. Three finalists will present their innovations to industry leaders attending WOW on Tuesday, June 18^th. The winner will be announced Thursday, June 20^th.

2XL Corporation, Avgol Nonwovens, and Yowel to compete for Award
INDA, the Association of the Nonwoven Fabrics Industry, announced the three finalists for the World of Wipes Innovation Award®. The Award will be presented at the 17th annual World of Wipes® (WOW) International Conference, July 17-20, at the Atlanta Marriott Marquis in Atlanta, Georgia.    

The three products vying for this Award are a cleaning and disinfecting device from 2XL Corporation, a wipe utilizing biotransformation technology from Avgol Nonwovens, and a reusable towel dispensing system from Yowel.

The winner will be announced on July 20th at 11 am. The three companies competing for the Award are:

Windup by 2XL Corporation
Meet the Windup: a groundbreaking new device that can clean and disinfect your home using a self-advancing microfiber roll that you never have to touch. Just one roll will clean your kitchen over 50 times. An innovative one-touch revolving roll and a versatile spray system that allows use of your favorite floor cleaner or our specially formulated disinfecting solution. No more stopping to change expensive pads or change filthy water. Get wound up for Windup.

Nonwoven wipe using biotransformation technology by Avgol Nonwovens
This innovative spunlace wipe utilized advanced biotransformation technology developed jointly by Indorama Ventures and Polymateria. Meeting the BSI PAS 9017 specification, this wipe in the event it becomes fugitive, and exposed to heat, sunlight, air and moisture will transform into a harmless, bioavailable wax at its end-of-life, eliminating microplastic pollution. Compatible with mechanical recycling and combatting ‘fugitive’ waste, this wipe represents a significant leap towards eco-friendly, sustainable nonwoven hygiene products.

The Yowel™ System by Yowel
Ready to help the earth and save money…every day? Yowel is a patented system for dispensing reusable towels. Instead of a roll of paper towels, place a Yowel full of reusable towels into your paper towel holder – or choose the countertop model, and you’re immediately reducing your paper towel consumption.  The Yowel System has 40 reusable towels and a mesh bag for used towels. Save money and help Mother Nature.

INDA’s Technical Advisory Board selected the finalists based on the creativity, uniqueness, and technical sophistication employed in finding novel ways to expand the utilization of nonwovens. Categories considered for the award were wipes related raw materials, roll goods, converting, packaging, active ingredients, binders, additives, and end-use products.

Nice-Pak’s SecureFLUSH® Technology Flushable Wipes received the 2022 World of Wipes Innovation Award for their unique, 100% cellulose nonwoven that is strong enough to clean, yet break apart rapidly, when flushed. A specialty “lock and key” design of plant-based fibers and formula leverages patent-pending technology to break apart five times faster than the leading brand of two-ply toilet paper and ensure responsible care of plumbing and wastewater. SecureFLUSH® Technology Flushable wipes are available in Walmart, Amazon, and at Nicencleanwipes.com.