From the Sector

• Winners in Six Categories to be Announced at IDEA® 2022 in Miami Beach

Online voting for the IDEA® Achievement Awards representing the “best of the best” innovations in the global nonwovens and engineered fabrics industry in six categories will open on Feb. 28.

Industry professionals will have the opportunity to vote for the winners from the finalists and see award-winning achievements in person at IDEA® 2022, the World’s Preeminent Event for Nonwovens & Engineered Fabrics, March 28-31, at the Miami Beach Convention Center.

Presented by INDA, in partnership with Nonwovens Industry magazine, the awards recognize the leading introductions in equipment, raw materials, short-life, long-life and nonwovens products, and sustainability. To vote on the Nonwovens Industry website, visit: https://www.nonwovens-industry.com/idea-reg-achievement-awards

In addition, INDA will unveil the IDEA® 2022 Lifetime Achievement Award honoree and Nonwovens Industry will announce the IDEA® Entrepreneur Achievement Award recipient at the event.  

All of the winners will be announced on March 30 at a ceremony at IDEA® from 9:30 a.m. to 10:30 a.m. moderated by Dave Rousse, President, INDA and Karen, McIntyre, Editor, Nonwovens Industry.

The INDA Technical Advisory Board, consisting of technical professionals from member companies, has narrowed the competition from more than 100 online nominations to the following 18 finalists selected for their leading innovations since the last IDEA show in 2019.

The industry will have the chance to select their top choices from the three finalists in each of the following six categories through the online voting process:

IDEA® Equipment Achievement Award

• ESC-8 – Curt G. Joa, Inc.
  Imagine endless combinations of insert and chassis designs for adult incontinence production at the push of a button. With patent-pending ESC-8™ Electronic Size Change Technology, JOA has addressed the need for automated product size change. The release of this industry-leading, first-of-a-kind technology gives customers the flexibility to configure endless insert and chassis combinations while maintaining higher production speeds and minimizing raw material usage. The ESC-8™ can be integrated into new and existing machines.
   
• Elastic Thread Anchoring (ETA) Sonotrode – Herrmann Ultrasonics Inc.
  Elastics are an integral component to many hygiene products. Imagine a diaper or incontinence product that is reliable, adhesive-free and extremely soft. Herrmann Ultrasonics Elastic Thread Anchoring (ETA) Sonotrode technology provides just that, in an industry first, easy-to-use closed-loop feedback manufacturing solution. The fixation of the elastic threads is accomplished with ultrasonic energy that offers a wide process window, without the need for tool changeovers, at processing speeds above 2,000 ft./min.
   
• Doffer Airlay Card – Technoplants SRL
  With airlaying suction and a doffing system like traditional roller cards, the Doffer Airlay Card makes it possible to produce carded webs with doffer in thicknesses from 10 to 1.500 gsm. With top and bottom suction, it can produce a partly carded and partly airlaid web. This card can comb, separate and make parallel all types of natural, synthetic and regenerated fibers for applications including hygiene, filtration, medical and gradient acquisition distribution layer (ADL).

IDEA® Raw Material Achievement Award

• sero™ premium hemp fiber – Bast Fibre Technologies Inc.
  sero™ 100 percent premium hemp fibers are the result of years of the company’s top-to-bottom supply chain experience. BFT’s proprietary processing technology is employed to carefully clean, individualize, and soften bast fibers that meet stringent nonwoven technical standards and are plastic-free, tree-free, and compostable. sero™ fibers are a plug-and-play replacement for plastic fibers that run seamlessly on major nonwoven platforms without compromising production speeds, efficiency, or uniformity.
   
• ODOGard – Rem Brands, Inc.
  Rem Brands, Inc.’s patented ODOGard® technology is a revolutionary advancement in odor elimination. This next-generation odor elimination mechanism works by covalent molecular bonding to malodors. Malodors are permanently attached to the ODOGard® molecule, changing them into non-odorous molecules forever. ODOGard® can be impregnated into pulp fluff and other kinds of media. Whether  malodors come from the air or from hygiene products, ODOGard® has it covered.
   
• SharoWIPES™ – Sharon Laboratories
  SharoWIPES™ by Sharon Laboratories, Israel, is a technological breakthrough from in-depth scientific research addressing industry needs for more “clean label, non-irritating, eco-friendly” consumer wet wipes. With their unique anti-biofilm mechanism, SharoWIPES™ offer dual protection from microbial contamination of both the wet wipe formula, as well as the non-woven fabric. SharoWIPES™ preservation systems deliver broad-spectrum protection at low levels contributing to wet wipe brand equity with free from, microbiome friendly, vegan and biodegradable claims.
   

IDEA® Short-Life Product Achievement Award

• MDP™ – Dermasteel, Ltd.
  MDP™ presents a breakthrough approach to restoring the quality of life for men experiencing bladder leakage. MDP™ is a revolutionary nonwoven product for men coping with light urinary incontinence that is invisibly discreet, effective, comfortable, and reliable. It features Body ID Technology™ for customized adjustment, variable elasticity strapping, self-reflexive side panels for unimpeded breathability, form-fitting to the unique characteristics of each man’s anatomy, and the smallest carbon footprint of any comparable male incontinence option.
   
• Organic 2.0 – Ellepot A/S
  In young plant propagation, plastic products are used in large quantities. Ellepot’s new paper is a game-changer supporting plastic exit strategies. During six years in development, Ellepot and Ahlstrom-Munksjö partnered with OrganoClick, the developer of special binders using organocatalysis, a field of chemistry awarded the Nobel Prize in 2021. The product is approved for organic crops in Germany, the UK, Denmark, The Netherlands, Sweden and Canada and certified okay home compostable and biodegradable in soil.
   
• LifeSavers Wipes – LifeSavers LLC
  LifeSavers Wipes are personal hygiene wipes that change color if they detect abnormal health indicators in the urine. The launch product is a diabetic wipe, which will change color if there are abnormal levels of glucose in the urine. The wipes are therefore triple purposed as they assist with personal hygiene after urinating, act as an early warning system, and serve as an instant glucose monitor. UTI and kidney disease wipes are next in line.
   

IDEA® Long-Life Product Achievement Award

• Canopy Hero Pro – Canopy
  Today’s reusable respirators are uncomfortable, limit communication, and can lose effectiveness after cleaning. Disposable options pose similar issues and generate waste. Canopy® has created a next-generation, reusable respirator for healthcare workers that’s comfortable, easy to clean, exceeds federal safety standards, has a transparent front to allow for improved communication, costs less than disposables, and can help save 7,200 tons of waste daily. Its patented, transparent, fully mechanical filter helps protect those who protect us.
   
• Long-Life Cellulose-based Nonwovens for Higher Performance in Reusable Baby Diapers – Kelheim Fibres GmbH and Sumo Diapers
  Innovation exemplified: the trend-setting Sumo Baby Cloth Diaper shows how needle-punched/thermobonded nonwovens find their way into reusable diapers, thanks to Kelheim Fibres’ specialty viscose fibers with adjusted cross-sections (trilobal and hollow). This technology pushes liquid management capabilities and the absorbency of washable hygiene products to new levels, creating a unique duality of high-performance and high-sustainability credentials, and opening up new fields of application.
   
• Nanofiber Cabin Air Filter – MANN + HUMMEL GmbH
  MANN+HUMMEL has developed a hybrid media by combining electret-based spunbond and a pure mechanical filtration layer of ultrafine polymer fibers. The result: an outstanding separation of PM1 particles up to 95 percent, according to DIN EN ISO 16890. This technology enables stable filtration performance and long-term efficiency over the whole filter lifetime. The nanofiber layer can be combined with any cabin air filter media of the MANN+HUMMEL range, improving air quality in a vehicle’s cabin significantly.
   

IDEA® Sustainability Advancement Award

• Pureflow8 – In Flight Material Separator – Diaper Recycling Technology Pte. Ltd.
  New bolt-on additions to the company’s Generation 8 recycling platform guarantee increased performance in terms of material purity and work efficiency. While recovering up to 87 percent of diaper waste raw material’s financial investment, DRT pushes the boundaries further to meet sustainability targets and include active pulp scanning, fluidizing SAP re-gen technology, and gravimetric pulp refeed processes. DRT recognizes its teams and suppliers who have worked tremendously hard to complete this major milestone.
   
• Fitesa® 100 Percent BioBased Bico – Fitesa
  Fitesa® S Bico 100 percent BioBased PE/PLA is a technically sophisticated plant-sourced nonwoven that has been successfully applied in innovative baby diapers as topsheet, backsheet, and front ear components to deliver classic spunbond strength with good abrasion resistance and converting performance. It is responsibly sourced, PE soft, and sustainable, leaving a negative carbon footprint by reducing environmental CO2. It represents the next generation of hygienic nonwovens designed to make work easier and life better.
   
• Fiber-based Screw Caps – Glatfelter Corp. and Blue Ocean Closures
  Finally, an alternative to metal and plastic screw caps! Blue Ocean Closures partnered with Glatfelter and ALPLA to accelerate and produce sustainable and environmentally-friendly packaging solutions. The companies optimized their use of renewable and recyclable wood fibers and airlaid materials by creating paper-based screw caps that are durable, strong, and water-resistant. The method of proprietary vacuum press forming allows for low production cost and high scalability.
   

IDEA® Nonwoven Product Achievement Award

• Sontara® Silk – Glatfelter Corp.
  Sontara® Silk perfectly fits facial contour, is luxurious on the skin, and has a minimal environmental impact. When infused with lotion, these masks have enhanced elasticity, conform closely to the skin, and have excellent adhesion. Sontara® Silk has superior translucency and ensures even penetration of active ingredients onto the skin. Sontara® Silk fabric is manufactured with premium fibers derived from natural raw material. These sustainable materials allow the product to be biodegradable and compostable.
   
• HYDRASPUN® Aquaflo – Sustainable Nonwoven Substrates – Suominen Corporation
  Suominen’s latest moist tissue product, HYDRASPUN® Aquaflo achieves dry tissue dispersibility through a proprietary blend of 100 percent sustainable cellulosic materials, minimizing environmental impact. This flushable nonwoven has a premium hand feel for a luxurious consumer experience. In addition, it passes dispersibility standards set by INDA (GD4) and the International Water Services Flushability Group (IWSFG.) HYDRASPUN® Aquaflo is produced in Europe and North America and represents multi-year development and market insights to deliver a personal care product ideal for today’s consumer.
   
• LS SAF™ Nonwoven Fabrics –Technical Absorbents
  Technical Absorbents developed a new grade of Low Shrink (LS) superabsorbent fiber (SAFTM) for use within a new range of nonwovens that are more resistant to shrinkage. The new LS SAFTM fiber and resulting fabrics were developed in response to demand from the medical industry for a superabsorbent nonwoven suitable for use in advanced wound pad dressings. The new fiber was engineered to be capable of withstanding the moisture used in the EtO sterilization process.

Moving forward after this year, the IDEA® Achievement Award will be presented every two years under the new cycle announced for the event with the subsequent IDEA® taking place April 23-25, 2024.

• more than 600 exhibitors
• almost 25,000 visitors, with a nearly 50% share of international visitors: mostly from Russia & CIS countries, Europe and Middle East/North Africa
• trend of increasing exports of Turkish textiles to the EU, record figure of US$ 20.3 billion reached in 2021, trend will continue in 2022

More than 25,000 visitors from about 100 countries attended the kick-off event of Istanbul Fashion Connection. Over 600 companies presented their collections on more than 35,000 square meters of exhibition space and provided information about their creative collections and production capacities in the areas of womenswear, menswear, kidswear, denim, shoes, leather and fur, lingerie and bridal and evening wear.

Turkey is seeing record figures in garment exports, one of the four engines of Turkey's industry with the EU as the largest export market. In 2021 alone it shows an increase of almost 20% compared to 2020. The momentum in Turkey's industry has been accelerated by the pandemic. Delivery bottlenecks could be bridged and near shoring becomes a competitive advantage.

With Istanbul Fashion Connection, the Istanbul Ready-to-Wear and Apparel Exporters' Association (IHKIB) in cooperation with the Istanbul Chamber of Commerce is launching an international fashion platform with a biannual rhythm for Turkish and international manufacturers. The next event will take place from August 24th to 26th, 2022.

• The 16th World Pultrusion Conference will be postponed to 5-6 May 2022

The EPTA – European Pultrusion Technology Association in cooperation with the American Composites Manufacturers Association (ACMA) will postpone the 16th World Pultrusion Conference to 5-6 May 2022 due to the corona situation and the postponement of the JEC World, with which there is a close partnership.

This conference takes place every two years and is the meeting point of the European and worldwide Pultrusion Industry. More than 25 international speakers from Belgium, Germany, France, Spain, The Netherlands, Turkey, UK and the USA will present practical presentations about innovative applications, technologies and processes. Equally current market trends and developments are on the agenda.
This World Pultrusion Conference takes now place on 5-6 May 2022 in Paris, France. The presentation language will be English. The program, further details and registration information is available at www.pultruders.com.

During the 22^nd annual Connect conference at the Wynn Las Vegas Resort, Electronics For Imaging, Inc. is highlighting digital print innovations, that give print businesses more capability and profit potential in a range of market applications. Display graphics inkjet offerings at Connect from the company’s leading-edge product portfolio include the new EFI™ Pro 30h production printer. Plus, Connect features the first-ever live demonstration of the new EFI Fiery^® FS500 Pro digital front end (DFE) – the most-advanced print server in EFI’s 30+ year history – and the debut of the EFI Fiery Impress™ DFE, a scalable, flexible server and colour management solution for inkjet label and packaging applications as well as for inline manufacturing lines that need variable print.
                                               
EFI Connect has more than 130 break-out sessions presenting the latest tips and trends across all the industry segments EFI supports. This includes sessions addressing the growing analogue-to-digital transformation opportunities using EFI’s industrial Corrugated & Packaging, Textile, and Building Materials/Décor solutions.
 
EFI Connect also marks the debut of an innovative prepress product for display graphics businesses, EFI Fiery Prep-it™ software for the preparation, layout, and automated production of print-for-cut jobs. Designed to address productivity needs amid continued labour shortages, this powerful and cost-saving true-shape nesting solution reduces the time needed to nest complex objects for wide-format printing by up to 90%. Compared with competing products, Fiery Prep-it software also reduces media usage by 10% or more, helping to alleviate media supply constraints. With the media savings it generates, this affordable, effective software can pay for itself in four months or less, helping print shops become more competitive.

Asia's largest fashion fair, CHIC SPRING SHANGHAI, will postpone the event planned for March to April 14-16, 2022. The latest worldwide pandemic developments due to the new virus variant Omicron prompted the CHIC organizers to take this step.

With this relocation, the organizers are also taking into account the interests of international exhibitors and visitors. In addition to various international joint stands, Germany will also be represented with a GERMAN PAVILION. The trade fair team is working on innovations at the trade fair with the highest priorities and will now focus the entire marketing on the new date.

CHIC SPRING is the showcase for the latest trend developments in fashion and offers trade visitors a concentrated overview. CHIC SPRING as a fashion and lifestyle fair shows the areas of womenswear, menswear, kidswear, denim, shoes and bags, accessories, designers and streetwear in clear segments at the National Convention & Exhibition Center in Shanghai.

CHIC is organized by Beijing Fashion Expo Co. Ltd. and China World Exhibitions, supported by the China National Garment Association, the China World Trade Center and the Sub-Council of the Textile Industry (CCPIT).

• Focus now on digital fair platform

The PERFORMANCE DAYS team regrets having to cancel at short notice the physical edition of PERFORMANCE DAYS which was scheduled to take place on December 1-2, 2021 at the Messe München exhibition center. Right up until today, the event organizers of PERFORMANCE DAYS were in the final stages of preparations for the fair. The goal of being able to realize a fully booked fair with a portfolio like in pre-pandemic times seemed to be within reach. The political regulations agreed in Bavaria from November 19, 2021 and the heavily restricted constraints associated with an incidence of 1000 have far-reaching consequences for PERFORMANCE DAYS. As a result of the current sharp rise in the number of infections in Munich, the planned winter edition must now be cancelled as a precaution. The focus now is now completely on the digital fair on December 1 and 2, 2021.

The new measures are scheduled to come into effect in Munich from the middle of this week, which would lead to very short-term changes. The organizers of PERFORMANCE DAYS therefore see themselves in the responsibility to enable a minimum of planning security as well as a responsible handling of the given situation with this decision.

“Exceptional situations require exceptional decisions – making these all the more difficult. After experiencing a very successful and surprisingly well-attended fair with the Functional Fabric Fair by PERFORMANCE DAYS in Portland, Oregon last week, we have tried everything possible up to the last moment and firmly believed that we would finally set a further positive milestone with the physical edition of PERFORMANCE DAYS in Munich. We fulfilled all the requirements, updated our hygiene concept several times to comply with the dynamically changing measures and took all the necessary precautions for a safe event. Unfortunately, current developments do not allow us to host the trade fair event next week, since the undisputed top priority is the protection and health of our visitors. Now our focus turns to the full implementation of the Digital Fair on December 1 and 2, 2021”, explains Marco Weichert, CEO of PERFORMANCE DAYS

Focus on digital platform
The PERFORMANCE DAYS team is now investing all its efforts into implementing the Digital Fair on December 1 and 2, 2021. As part of THE LOOP, those interested have the opportunity as of now to view online the fabric innovations and news for the Winter Season 2023/24, this year’s Focus Topic “Sustainable Nylon” and the latest color trends. In the Marketplace, visitors will be able to view the numerous exhibitor products, including the PERFORMANCE FORUM’s curated sustainable fabric highlights. In order to present the fabrics to visitors as realistically as possible in terms of feel, design and structure in digital form, the PERFORMANCE FORUM has been equipped with new 3D-technology, including innovative tools such as 3D images, video animations and downloadable U3M files. Throughout the Digital Fair, exhibitors and fair visitors can look forward to extensive networking opportunities. For example, as part of the extensive digital supporting program on December 1, with various expert talks, discussion rounds and speakers via livestream, moderated by Charles Ross live from the studio. On December 2, the “sustain & innovate” conference on this year’s Focus Topic “The Sustainable Future of Nylon” will kick off with discussions and panels, moderated by Astrid Schlüchter, Editor-in-Chief of SAZsport and SPORTSFASHION by saz.  

A very special thank you goes out to the entire PERFORMANCE DAYS community with its exhibitors, visitors and partners for their active support, trust, loyalty and understanding in these still extraordinary times. The team looks forward to the Digital Fair on December 1 and 2, 2021 and further ahead to meeting you all personally on April 27 and 28, 2022 at the summer edition of PERFORMANCE DAYS live in Munich.

• CHIC Shanghai successfully completed under high safety and hygiene conditions
• The trend hotspot for the Chinese sales market: Lively interest of more than 20,000 trade visitors in the new collections of the 487 brands at the NECC in Shanghai
• Sustainability in great demand in all areas
• CHIC Shenzhen focuses on trading in the strong sales region of South China and the international clusters Hong Kong and Macao: Date postponed from November to December due to current Covid-19 cases in China

The fashion world of China met at the physical event CHIC Shanghai from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai

487 exhibitors presented themselves in clearly structured segments on 50,000 square meters. Maximum compliance with the security measures determined the course. Against this background the exhibitors welcomed more than 20,000 trade visitors and reported cheerful orders.

The 487 exhibitors were also satisfied with the business activity and reported successful orders.

Perfect presentation platform: the CHIC Matching area
The expanded matchmaking events at CHIC were also enthusiastically received.
In total, over 37 matchmaking events took place in the specially set up matching area consisting of several presentation platforms and private negotiation rooms at the fair. From company presentations by industry giants such as Shein, through trade fair tours to selected one-on-one discussions, CHIC brought exhibitors and visitors together in a targeted manner. More than 600 participants have been matched by this CHIC event. Among them visitors such as Shein, Walmart, Wang Yi Yan Xuan, Tiktok, BAILIAN GROUP, LIQUN etc, parts of the organizer's broad network.

Continuing growth: sustainable productions
Sustainability is one of the most important consumer trends in China. CHIC played the theme in all exhibition areas; from womenswear, kidswear and menswear to accessories, sustainable collections were represented in all segments.

Design talent and traditional styles
In the IMPULSES area, innovative designer brands showed inspiring trends, high-quality collections and fashion variety like Kmusso, MIJA or Yu Jian Tian with its new design collection made by natural materials such as mulberry silk and wool, presenting the unique traditional Chinese style.

CHIC Shanghai presented the entire range of the fashion business in a total of 12 exhibition segments. This year's acclaimed visual concept, created by lava beijing, has been awarded the Bronze Award of the Hiiibrand Awards 2021 in the Identity category.

Digital tools and physical events
In addition to the on-site trade fair offer, CHIC is expanding its reach through the consistent use of digital tools. The CHIC app combines all the functions needed for a successful trade fair participation, from the digital trade fair catalog and matchmaking to direct appointments and live chats for all participants who cannot be on site.

The next CHIC in Shanghai will take place in March 2022.

With enthusiastic participant registration and continued strong growth projected in absorbent hygiene & personal care markets, excitement is building for the seventh edition of Hygienix as it returns as an in-person event just weeks away, Nov. 15-18, in Scottsdale, Arizona.

INDA reports that more than 300 participants have signed up to attend the conference with participation expected to approach pre-pandemic levels in the 500 range.

The Hygienix conference program will focus on compelling topics including New Options for a Responsible End-of-Life; Product and Process Innovation in Absorbent Hygiene Products (AHPs); Haptics: Four Approaches to Assessing Feel, and E-Hygiene Advancements; Absorbent Hygiene Products Market Stats, Trends and Policy Insights; Feminine Care: Challenges to the Status Quo; and New Approaches and Unmet Needs in Baby and Incontinence AHPs.

The conference will also feature two nonwovens workshops, a welcome reception and opportunities for 60 tabletop displays with receptions.

Hygienix Innovation Award Finalists
Among the conference highlights will be the selection of the Hygienix Innovation Award™. The three finalists are all tapping into key trends that are driving growth in this segment – innovation and sustainability – with products that promote health and a healthy environment.

Award finalists making presentations include:

• Expandable Core Wrap from Curt G. Joa, Inc. – Chris Nelson, Business Development Manager, will provide an overview of this new patent-pending expandable core wrap design that allows the core to expand within the containment wrap as the product is insulted, regardless of the blended fluff and Superabsorbent Polymer (SAP) ratio.    
• GlatPure™ Back Sheet from Glatfelter – Vishal Bansal, Ph.D., Vice President, Innovation, will share how this product differs from most back sheets in today’s market that are made from plastic film and nonwovens such as Polyethylene (PE).
• Kudos Diapers from Kudos – According to Kudos Founder & CEO Amrita Saigal, a typical baby spends over 22,000 hours in diapers before potty training, making the material that touches their skin matter. Kudos is the first and only disposable diaper where baby’s bottom touches 100 percent doctor-recommended, carbon-negative, sensitive-skin-friendly cotton all day versus fossil-fuel-derived plastic

• A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.

• HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

„No city in Germany - no city in Europe - stands for business relevance and trading power as much as Frankfurt am Main,“ explains Tillmann. „We now have a unique opportunity to actively shape the future together. PREMIUM GROUP provides the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do. With this new mix of location, entertainment, creative industry and trading focus, we are creating a unique momentum after the pandemic - January is when the big deals are made and the c ourse is set for the future.“

To achieve this goal, the PREMIUM GROUP teams have also given the proven successful formats PREMIUM and SEEK a new coat of paint. More space, new areas and shorter distances provide visitors with a completely new trade event experience. Trends, brands and events can be discovered together with new and well-known partners - for the first time all in one place!

And PREMIUM, which is already entering its 19th year in January, is also showing a new side in Frankfurt. Instead of being spread out like in Station-Berlin, in Frankfurt all brands show their collections in one big hall. „We are so excited to finally unite all exhibitors in one hall. This way we create a universe with many different worlds - colorful and exciting,“ says Wiebus. „We are in close exchange with all the protagonists throughout the year and continue to develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We offer the framework for this - that is our strength.“

And the Berliners have another surprise in store for the Frankfurt debut: With THE GROUND, they are organizing a large fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Tillmann, Arntz and the PREMIUM GROUP- team, is B2C expert Kai Zollhöfer, who already made the Bread & Butter by Zalando a crowd puller. “THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding themes at THE GROUND are therefore sustainability, diversity and equality”, said Zollhöfer.

The 3-day event offers brands the opportunity to interactively exhibit purpose-driven stories and products. In addition to the thematic focus on fashion, brands from the fields of wellbeing, beauty, mobility and technology will also present innovative products and solutions.