From the Sector

On 5th September 2023, the Amsterdam: Best of Bangladesh Europe’ started in the venue of Wastergas in Amsterdam. The 2-day nation branding event was organized by Bangladesh Apparel Exchange (BAE), with support from the Embassy of Bangladesh, Ministry of Commerce, Export Promotion Bureau (EPB) of Bangladesh and in association with PDS.

Tipu Munshi, MP, Commerce Minister, Government of the People’s Republic of Bangladesh; Michiel Sweers, Vice Minister of Foreign Economic Relations, Kingdom of the Netherlands; Shahriar Alam, MP, State Minister for Foreign Affairs, Government of the People’s Republic of Bangladesh; Md Siddiqur Rahman,  Former president of BGMEA; M Riaz Hamidullah, Ambassador of Bangladesh to the Netherlands; Leslie Johnston, Chief Executive Officer, Laudes Foundation; Pallak Seth, Founder & Vice Chairman, PDS Limited; and Mostafiz Uddin, Founder & CEO, Bangladesh Apparel Exchange; attended the inaugural ceremony of the ‘Best of Bangladesh’.

Three MoU were signed in the inaugural for the development of the industries of Bangladesh.
The 1st MoU was signed between Bangladesh Apparel Exchange and Eindhoven International Project Office (EIPO). The 2nd MoU was signed between Bangladesh Apparel Exchange and Apparel Impact Institution. The 3rd MoU was signed between Bangladesh Apparel Exchange and Oxfam.
More than 35 companies from various fields, including apparel, textiles, agriculture, handicrafts, and other sectors, participated in the initiative.

The event held six interactive panel sessions on the topics "Bangladesh – Perspectives from an Emerging Economy", "Sustainable Sourcing Realities: Challenges, Achievements & Next Steps”, “Empowering the Future: Advancing Safety & Well-being for Garments Workforce in Bangladesh", "Bangladesh Agro-Food: A Next Opportunity for Collaboration", "Impact Investing - The Next Frontier", and “Sustainable Synergy: Circular Economy, Climate Action & Bangladesh’s Future".

A Bangladesh Innovation Runway was presented by Pacific Jeans at the event. The Bangladesh Innovation Runway showcased the ability of the country in producing high end, sustainable and innovative apparel products.

‘Best of Bangladesh’ -- the first ever sole ‘Made in Bangladesh’ show in Europe -- aims to open the doors for Europe to experience what the Bangladeshi industries has to offer.

As Bangladesh celebrates five decades of strong ties with Europe, in order to further strengthen the ties and deepen collaborations with the partners across Europe, Bangladesh Apparel Exchange, supported by the Bangladesh Embassy in the Netherlands, is organizing the event in Amsterdam, Netherlands on September 4th and 5th, 2023.

The ‘Best of Bangladesh’ aims to serve as a dynamic platform to showcase the progress and potential across diverse sectors of Bangladesh economy, especially manufacturing.

A total of 40 Bangladeshi companies each of which is the country’s best from apparel, textile, leather, Agro, jute, handicrafts, pharmaceutical, light engineering, digital industry, FMCG and bicycle will showcase their sustainable and innovative products in the Best of Bangladesh.  

Bangladesh economy ranks as the world’s 37th largest now and it’s rapidly-expanding. The ‘Best of Bangladesh’ is being organized to accelerate interests and burgeoning engagements between the entrepreneurs and private sector entities on both European and Bangladeshi sides. The event has been structured to serve as a platform to showcase the multifaceted progress made and potential across diverse sectors of Bangladesh’s economy.

There will be an inaugural and 7 interactive panel sessions at the Best of Bangladesh on the topics ‘Bangladesh – Perspectives From An Emerging Economy’, ‘Bangladesh - Your Sustainable Sourcing Destination’, ‘Empowering the Future: Advancing Safety & Well-being for Garments Workforce in Bangladesh’, ‘Bangladesh Agro-Food: A Next Opportunity for Collaboration’, ‘Impact Investing - The Next Frontier’, ‘Sustainable Synergy: Circular Economy, Climate Action & Bangladesh’s Future’, and ‘Digitization and Digital Economy in Bangladesh’.

On March 15th C.L.A.S.S. Eco Hub launched the 3^rd edition of C.L.A.S.S. ICON Award, the annual competition with the aim of sponsoring and rewarding a visionary creative who is able to combine design, responsibility, innovation and communication.

The next selected winner of the international competition for visionary fashion creatives who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public, will be chosen in accordance to the principles of the C.L.A.S.S. Manifesto of Responsible Fashion (https://www.classecohub.org/wp-content/uploads/2022/03/Copia-di-C.L.A.S.S.-ICON-MANIFESTO-2.pdf).

The prestigious reward for the game changers of fashion counts C.L.A.S.S. support at 360° degrees, from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line. This specifically includes:

• 2 coupons valued 1000 € each to source responsibly on THE SMART SHOP, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials
• A consultancy session with C.L.A.S.S. TEAM: the ICON will have the chance to choose between an introduction to responsible innovation workshop or a specific session focusing on brand’s needs, for example responsible sourcing, certifications, communication.
• Full communication support in terms of press releases, social media and events organisation

C.L.A.S.S. is also happy to announce that its partners will offer an exclusively customed package of marketing and communication activities:

• Renoon is the app devoted to Responsible Shopping agglomerating thousands of ways to combine style and sustainability values may it be new, pre-loved and rental clothing. The package dedicated to C.L.A.S.S. ICON includes: a dedicated brand page on Renoon, the possibility to check and edit the description of the brand with Renoon's team and a featured article/interview on the new Renoon Library.
• IDEE BRAND PLATFORM is a company based in Milan, which provides dedicated support in all commercial activity for design and fashion brands through the various stages of their growth steps. The package dedicated to C.L.A.S.S. ICON includes the support of the brand in commercial activities for SS23 and AW23/24.
• SUSTAINABLE BRAND PLATFORM is a digital platform to measure, improve and communicate fashion brands sustainability making it simple and affordable. Through the creation of a real DIGITAL TOOLBOX SBP wants to give fashion brands all the instruments they need to obtain a global assessment of their sustainable performance. The package dedicated to C.L.A.S.S. ICON includes the Ecoscoring for brand’s sustainability and the creation of its Sustainable ID Card on Sustainable Brand Platform, as well as the use of the SBP logo, communication on social media and an interview in SBP/Magazine.
• WHITE has always been attentive to the themes of responsible fashion and alongside the new generations of designers. That’s why they decided to support the international sustainability platform C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy) with the annual award C.L.A.S.S. ICON, which promotes awareness in new sustainability values. For this reason, WHITE offers to the winner of C.L.A.S.S. ICON: a digital space on its WSM-WHITE platform and a physical space at the next show scheduled for September.

Applications are open until 1st May.
Email to classicon@classecohub.org, with a list of information such as brand vision and objectives, sustainability values and strategy, designer profile, a photo/video story of your latest collection, and any previous award (https://www.classecohub.org/c-l-a-s-s-icon).