From the Sector

At the forthcoming Texprocess, Techtextil and Heimtextil shows taking place in Frankfurt from June 21-24 – members of the Swedish Textile Machinery Association TMAS will be showcasing a range of solutions aligning with the growing trend for more localised and automated textile manufacturing.

Digitalisation and the push for more sustainable, shorter and less expensive supply chains are currently making manufacturing in high-cost countries within Europe more attractive and there have been many other contributing factors to this over the past two years.

The Covid-19 pandemic exposed the vulnerability of many countries to shortages of essential items like PPE while at the same time making the full exploitation of new digital options essential during national lock-downs and long periods of restricted travel. The escalating cost of global transportation, as well as the growth of online retailing and the associated benefits of on-demand digital manufacturing, are further reinforcing the many benefits of short-run and near-shore new operations.

Secure supply
At Texprocess, for example, Eton Systems will be unveiling its latest Ingenious software solution which further enhances the company’s Opta Unit Production System (UPS) introduced in 2021.

“Our automated technology has already had a great impact on the productivity of thousands of garment production lines,” says Eton’s Managing Director Jerker Krabbe. “Our systems help producers across the world to reduce repetitive manual tasks and increase efficiency, which evens out some of the differences between production in high and low-cost countries, making reshoring a feasible option. Creating a diversified production portfolio with a mix of production facilities, some closer to home, makes for a more secure product supply.”

Flexibility
Imogo meanwhile recently installed the first industrial scale dyeing system in Sweden for many years. The Dye-Max spray dyeing line has the potential to slash the use of fresh water, wastewater, energy and chemicals by as much as 90% compared to conventional jet dyeing systems. It is capable of carrying out the application of a wide range of fabric pre-treatments and finishing processes, providing users with unbeatable flexibility in production.

“Here in Scandinavia, we are currently seeing an explosion of companies developing sustainable new cellulosic fibres – many from waste clothing – but a problem is that all of the environmental benefits they deliver can potentially be lost in the further processing, and especially in conventional dyeing,” observes the company’s Founding Partner Per Stenflo. “The Dye-Max system positively addresses this, but interest in it has not just been confined to Europe. We are currently seeing a lot of activity in Turkey – largely as a near-shore partner to European brands – but also in Bangladesh.”

Robotics at Heimtextil
ACG Kinna Automatic specialises in automation solutions for filled products such as quilts, pillows and mattresses and its live demonstrations of robotics in action have proved a magnet for visitors to Heimtextil. This year’s show will be no exception.

“The use of robotics is now standard across many industries dealing in solid goods, but the handling of soft materials such as textiles is a little more complex,” says Managing Director Christian Moore. “Nevertheless, it’s something we have successfully mastered, and our robotic systems are proving highly beneficial to their users. There is no ‘one-size-fits-all’ solution when it comes to automation and our approach is always to carefully examine where it will make the difference in each bespoke system. A focus is on identifying and eliminating bottlenecks which will increase product flows.”

During the Covid-19 pandemic, ACG Kinna drew on all of its automation know-how and extensive network of contacts to build a new nonwovens fabric converting and single-use garment making-up plant in a matter of weeks, in order to supply the Swedish authorities with urgently-needed medical gowns.

Instant colour
Localised textile production is also booming in the USA, where Coloreel has recently secured multiple orders for its instant thread colouration technology via its US partner Hirsch.

“Coloreel technology enables the high-quality and instant colouring of a textile thread while it is actually being used in production and can be paired with any existing embroidery machine without modification, while also making it possible to produce gradients in an embroidery for the first time,” explains VP of Sales Sven Öquist.

“Advanced rapid colour formulation software and high-speed drive technology allow a single needle to carry out what it previously required many multiples of them to do – and with much more consistent stitch quality. By instantly colouring a recycled white base thread during production, our system enables complete freedom to create unique embroideries without any limitations. Colour changes along the thread can either be made rapidly from one solid colour to another, or gradually, to make smooth transitions or any colouring effect desired. This provides big benefits when it comes to sustainability and design creativity.”

Milestone
Svegea will be promoting its latest EC 300 collarette cutting machine at Texprocess 2022. This machine is used by garment manufacturers around the world for the production of tubular apparel components such as waistbands, cuff and neck tapes and other seam reinforcements. With its E-Drive 2 system and fully automatic FA500 roll slitter, the EC 300 has an output of around 20,000 metres per hour.

“Advances in automation are only making the specialised, bespoke machines we engineer even more efficient and we are expecting a very busy year,” says Managing Director Håkan Steene. “The garment components our collarette cutters produce make it logical for them to be integrated into the operations of making-up operations, wherever they are.”

Sensors
The advanced yarn tension monitoring technologies of Eltex of Sweden meanwhile play an essential role in rectifying defects in  weaving, tufting and composite reinforcement operations.

“A correct tension of the warp and weft threads ensures proper machine operation,” explains Eltex Global Marketing and Sales Manager Anoop K. Sharma “The constant tension monitoring and automatic control of the tension of the thread help to overcome unnecessary problems.

“We continue to make advances in both the hardware and software of our tension monitoring systems, such as the EyE™ for the warping process. With the EyE™, the yarn tension values from all yarns are continuously updated and displayed on screen. In addition, tension values outside the warning level are indicated both on the sensor’s LEDs and on the screen for complete quality control. No fabric can be woven without the appropriate and correct tension.”

Cobra International, leading manufacturer of advanced composite products for the water sports, automotive, marine, UAV, and industrial sectors, reinforces its long collaboration with the JEC Group by designing and manufacturing this year’s JEC Composites Innovation trophies. Cobra has designed and manufactured 35 composite material trophies for the JEC Composites Innovation and Start Up Booster competitions which will be presented during the 2022 awards ceremonies and throughout other JEC Group events in 2022.

The 2022 trophies are designed and produced by Cobra’s Design and Development department - the in house team that supports Cobra’s mass production operations with specialist expertise in product design, industrial design & prototyping. The sweeping curves of the trophies are influenced by perfume bottles, linking back to JEC’s French cultural heritage.  The design also combines a pallet of different materials to symbolise the JEC Group’s complete coverage of the composites sector. Acrylic, upcycled teak production waste from the furniture industry, Innegra™, flax, carbon, and aramid materials have been combined with Sicomin’s GreenPoxy 33 bio-resin to reference the award programme’s combined focus on innovation and sustainability.

The JEC Composites Innovation Awards are presented annually, recognising, and rewarding the most cutting-edge and ingenious projects that exploit the full potential of composite materials. Over the last 20 years, the JEC Composites Innovation and Startup programs have celebrated both innovation and partnership. The JEC Group will announce the winners for the 2022 JEC Composites Innovation awards on April 26th in Paris and in live streaming, and the Start-up Booster winners on May 3rd at JEC World.

“Cobra is delighted to reinforce its partnership with JEC Group, sponsoring and manufacturing the JEC trophies for 2022,” comments Danu Chotikapanich, CEO, Cobra.  “These are two of the most prestigious and respected awards programs within the composites industry and one that also matches Cobra’s ongoing commitment to innovation and sustainability improvements. Working with the latest bio resin technology, natural fibre reinforcements and upcycled composite and wood production waste materials our Design and Development team have created some stunning trophies for this year’s award season.”

• DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption). 

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

Talking about materials, the collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high quality materials from leading brands and textile manufacturers, and the first company at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub SSI, RCS, OEKOTEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too. 

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

PREMIUM: New tripartition with new segments
In order to be able to show all relevant segments of advanced contemporary fashion even better and more holistically, the PREMIUM portfolio will be divided into three new areas from the summer. With the segmentation into High, Icon & Volume, large, commercially successful brands as well as more focused designer brands, newcomers and smaller innovators will now find their place. Here the PREMIUM fashion team advises all partners in detail in order to guarantee ideal positioning and the possibility of storytelling.

SEEK: Premiere of the SEEK Conscious Club
Sustainability has been part of the culture of the SEEK brand since it was founded 12 years ago. With the new SEEK Conscious Club, in addition to the SEEK area with well-known and new SEEKERS, a dedicated area for sustainable brands is being created. SEEK offers them the stage and space to grow and the attention to optimally spread brand values. The international SEEK community is represented by niche brands as well as commercially successful players. And the established TRADE UNION for brands with a particularly sharp sales strategy will once again have an exclusive area in the new location.

THE GROUND: Festival for Style & Culture
With the new Direct to Consumer Festival THE GROUND, the Premium Group is now also inviting Gen-Z, Gen-Y and Culture Pioneers once a year. Music acts, panels and live talks with well-known speakers and influencers, creative workshops, sports and wellbeing sessions are intended to inspire, enrich, enlighten and inspire exchange: entertainment, edutainment and experiences.

THE GROUND turns live streams into live encounters, consumers into co-creators and classic retailers into strategic marketing and event partners. Here, through emotional experiences and unique showcases, brands can be experienced and interested customers become loyal brand fans. Topics relevant to society and generations, such as fashion, sports, beauty & well-being, metaverse & gaming, will be featured in the area as well as in talks and master classes as part of the FASHIONTECH content format.

"In order to remain sustainable, we want and need to merge B2B and D2C and create a place - a marketplace for ideas and products - where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.

“B2B and D2C will take place in parallel on one site, although of course there will still be an area for professionals only, i.e. exclusively for the industry. The D2C area is accessible to both end consumers and trade visitors. In addition to our trade fairs, we create new content from which our visitors and exhibitors benefit.”

During the event, which will take place from Thursday to Saturday for the first time, it will be about exchange, trends, inspiration and emotion, new brands, the further development of well-known players, creative collection presentations and of course what the fashion world and its protagonists * inside: joy and passion. In order for this to work and for the long-term existence of the new event concept in Berlin to be guaranteed, everyone involved is asked, challenged and responsible.
 
Selected brand highlights:
American Vintage // Aigner // At.p.Co  // Ben Sherman // Blue de Geñes // Buffalo // Camper // C.O.F. Studio // Copenhagen Studios // Coster Copenhagen // Crep Protect // Denham // Dstrezzed // Drykorn // Ecoalf 1.0 //  Edwin // Ellesse // Fabienne Chapot //  Fleurs de Bagne // Floris Van Bommel // Gant //  Happy Socks // Helene Galwas // Herrlicher // Hiltl //  Horizn Studios // Ilse Jacobsen // Izipizi Paris // Kangaroos // Kennel & Schmenger Schuhmanufaktur // Keen // K-Swiss // Lee // Merz b. Schwanen // Moss Copenhagen // Nautica  // Novesta // Nudie Jeans //  O My Bag // Pantofola D’Oro 1886  // People of Shibuya // Palladium // Pendleton Woolen Mills // Puma // Property Of //  Reyn Spooner // Sandqvist // Saucony // Studio Seidensticker // Stutterheim // Sofie Schnoor // Steve Madden // Thinking Mu // Ucon Acrobatics //  Uniform Bridge // Veja // Womsh // Wool & Co // Wrangler// Yaya // Zespá

Sustainability has become a major trend in the global home textiles industry. It is more common nowadays to find natural and sustainable fibres in an extensive range of home furnishing products. From this angle, the Lenzing Group (Lenzing) will take led in a brand new pavilion at Intertextile Shanghai Home Textiles – Spring Edition. Lenzing is the world’s leading manufacturer of renewable specialty fibres, and will highlight the latest eco-friendly fibres that can meet the ever-rising sourcing demand. The fair is set to take place from 14 – 16 April 2022 at the National Exhibition and Convention Center (Shanghai).

As an upswing from the growing public awareness of environmental issues, consumers are now more willing to switch to sustainable products. According to a CottonWorks’ survey, 90% of the interviewed Chinese consumers want their home textiles to be environmentally friendly[1]. It also found that more consumers are paying attention to the fibre content that can deliver safe and sustainable home textiles.
Furthermore, the Chinese government’s ‘Outline Of the Development of the Textile Industry during the 14th Five Year Plan’, also encourages the acceleration of low cost, functional and sustainable renewable fibres in the local textile industry.

The Lenzing satellite pavilion: a one-stop platform for green home textile materials
To help home textile suppliers source a variety of eco-friendly materials efficiently, one of the fair’s long-time exhibitors is set to form a new pavilion at the upcoming Spring show. Lenzing, the Austrian brand widely known for its ecologically responsible production of specialty fibres made from renewable raw material wood, gathers seven of its local downstream supply chain manufacturers to showcase their renewable products.

Mr David Dai, Senior Commercial Director Textile China of Lenzing spoked about why they decided to organise a new pavilion at the show: “As we received positive feedback from our pavilion at Intertextile Shanghai Apparel Fabrics, our business partners from the home textile supply chain were hoping for a similar arrangement in this sector. We believe all the participating manufacturers can benefit from this pavilion by finding ways to better serve their clients and consumers.”

Brands in the Lenzing satellite pavilion will include:
•    Lenzing Group will introduce the first Carbon-zero TENCEL™ fibres which are CarbonNeutral™ certified products by Natural Capital Partner.
•    Botou Jinglun Textiles Co Ltd focuses on new fibre yarns. The company develops multi-component yarns for cotton, wool, silk and linen with combinations of MODAL, TENCEL™ fibres and various functional materials.
•    Fujian Yongtai County Huaerjin Textile Co Ltd provides high-quality, natural, renewable pure and blended yarns including TENCEL™ fibres, US cotton, Australian cotton, acrylic cotton, silk and other plant-based yarns.
•    Jiangsu Dasheng Group Co Ltd has one of the largest cellulosic fibre yarn spinning mills in China and focuses on producing top-quality home textiles.
•    Qingdao Textiles Group produces natural fibres, cellulose fibres, copper antimicrobial fibres and other nature-based materials for home and contract textiles.
•    Suzhou Zhenlun Spinning Co Ltd is an advanced enterprise specialising in regenerated cellulose yarns like ECO VERO, FSC Viscose, Circulose, Carbon Zero Yarn and more.
•    Ton Design Industrial Co Ltd produces medium and high-end bedding fabrics. The brand’s TENCEL™ Lyocell fibres and TENCEL™ fibres blend cotton series products are certified by Lenzing.
•    Wuxi Tianmu Extra Width Printing Dyeing Co Ltd mainly produces extra-wide, high-count and high-density down-proof fabrics and fabrics for bedding. The technique can handle different procedures for dealing with pure cotton, bamboo fibres, TENCEL™ fibres and other fibre fabrics.

In addition to the new pavilion, a number of other featured exhibitors will also showcase their sustainable products at the fair. This includes Cotton Council International (CCI) promoting US cotton fibres and cotton products, and Zhangjiagang Coolist Life Technology Co Ltd bringing their unique bedding products made from organic and environmental-friendly materials.

• Company underlines commitment to helping customers meet 2030 sustainability goals

Avgol® Industries 1953 Ltd, a global leader in the manufacture of high-performance nonwoven fabric solutions, will use this month’s IDEA22 to underline its commitment to helping customers meet their long-term sustainability objectives.

The company will highlight the latest work in biodegradation technology for polyolefin nonwoven fabrics at the Miami Beach event, showcasing its own range of component nonwoven fabric solutions. Together with its sister companies from Indorama Ventures Limited (‘IVL’) – who will be presenting biodegradation capable polyolefin and polyester fibers – Avgol will discuss with visitors how specific products can help businesses achieve their 2030 sustainability goals.

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style named “Eco-Street Dance”.

The collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high-quality materials from leading brands and textile manufacturers, and one of the first companies at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process.

Global Fashion Summit, an international forum for sustainability in fashion, will convene core stakeholders across fashion, parallel industries, investment, policy and NGOs to forge alliances for a new era. The Summit is presented by Global Fashion Agenda, the non-profit organisation that fosters industry collaboration in fashion to drive impact, under the patronage of HRH The Crown Princess of Denmark. Global Fashion Summit: Copenhagen Edition 2022, will return in physical form on 7-8 June in the Royal Opera House, Copenhagen, Denmark.

Formerly known as Copenhagen Fashion Summit, the forum has been renamed to manifest the organisation’s global outlook and reach. Global Fashion Summit will build on the 13-year history of the renowned Copenhagen Fashion Summit by strengthening its representation and connections with diverse perspectives from across the world. Therefore, the Summit will be hosted in various key cities in the future, in addition to its flagship edition in Copenhagen.
 
Under the theme ‘Alliances for a New Era’, Global Fashion Summit: Copenhagen Edition 2022 will endeavour to form previously inconceivable alliances within the fashion industry and examine atypical cross-industry alliances, in a bid to accelerate the transition to a net positive reality.
 
The theme will underly all elements of the Summit. It will be represented on the Summit main stage during plenary sessions consisting of high-level keynote speeches and panels. These will bring together speakers that are often perceived as direct competitors to have transparent conversations about their mutual challenges and collaborate to discuss the actions needed to tackle the urgent issues. The programme will also include industries such as transportation, food and energy, to consider the challenges that are similarly experienced in other sectors and learn from successful solutions that are being demonstrated outside of fashion.
 
Going beyond the stage content, the Summit will apply the theme in practical terms by mobilising leaders to implement immediate actions through newly formed partnerships with solution providers and other industry players, setting long-term industry commitments, hosting leadership roundtables and creating binding industry agreements that will provoke progress based on its sustainability performance level.
The Innovation Forum will present a curated exhibition of sustainable solutions. Participating brands will be able to connect with exhibitors covering the entire value chain – from innovative materials to on-demand manufacturing. The forum’s Matchmaking service will offer small and large fashion businesses the opportunity to advance their sustainability journey by being matched directly with relevant solution providers.
There will be an in-depth assessment of the impact that the Summit and its resulting alliances have on the industry. This will be published in the aftermath of the event, examining the concrete outcomes from the Summit and providing a baseline for future forums.

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 
The creators of PREMIUM, SEEK, FASHIONTECH and THE GROUND are redesigning the sustainability of future-proof fashion fairs with the commitment of the Berlin government, and launching a completely new event concept in which the B2B and D2C sectors merge. In the new Premium Group cosmos, brands can present themselves emotionally and interactively to retailers and consumers. All realities are represented: the new kids in the industry, such as D2C brands, e-com and influencers, are given their place in the Premium Group cosmos in the form of the new fashion festival THE GROUND. But also long-standing partners of established brands and representatives from traditional stationary retail will profit from further developed B2B spaces.

Taking into account the different needs of all visitors, the events will take place from Thursday to Saturday for the first time: from 7 to 9 July 2022.
 
Classic trade fair formats are no longer up to date
'Classic trade fair formats are no longer up to date', sums up Anita Tillmann, Managing Partner of the Premium Group. 'We have to reinvent ourselves and look to the future – to a new stage in the life of the fashion industry post pandemic, which has changed everything. Digitisation, climate change, pandemic, changing values, new industry cycles and new players, as well as topics around gender equality, diversity, metaverse, gaming and NFTs, are just a few areas we are dealing with. We aim to set new standards for the future of trade events and merge B2B and D2C with our new event concept.'
 
Move to Frankfurt am Main fell victim to the coronavirus
The planned kick-off of the Premium Group Events in Frankfurt am Main could not take place because of the coronavirus, and the plan to establish the events at the new location has fallen victim to the pandemic.
 
'It's a shame that the move to Frankfurt didn't work out', says Jörg Arntz, Managing Director of the Premium Group. 'We all tried very hard and did our best. As an entrepreneur, you always have to remain capable of acting and questioning decisions that have been made. In order to do justice to our customers and the market environment, we have decided – after intensive discussions with the city of Berlin – to hold our events in our home city again. We are Berliners at heart and are confident that the new government will anchor Berlin as Europe's creative metropolis in a sustainable and economic way.'

New government brings Premium Group power back to Berlin
“Berlin is THE metropolis for the cultural and creative industries and Europe's largest start-up scene. As the new state government, we are committed to an economically strong Berlin. Trade fairs and events are an important economic factor and a centre of attraction for Berliners and guests from all over the world. We are therefore delighted that we have succeeded in bringing the events of the Premium Group back home”, says Franziska Giffey, Mayor of Berlin.
 
“The Premium Group events strengthen Berlin as a fashion and trade fair location, attract tens of thousands of trade visitors and fashion enthusiasts, create additional economic effects in hotels, gastronomy, retail and the service industry, multiply the global appeal of the city as a location and will open the summer of creativity brilliantly in July. The fact that the fair organiser is returning to its home venue with a new concept is a special opportunity for Berlin and will give the city an additional boost. Opening up the events to end consumers ideally rounds off the trade fair concept. With the Premium Group, Berlin will sustainably strengthen the core themes of fashion and digital transformation”, says Stephan Schwarz, Senator for Economics, Energy and Operations.

• High-Performance Solutions and Protection Effects

Huntsman Textile Effects, a global leader in innovative and sustainable textile dyes and protection effects, is bringing a complete suite of solutions for performance apparel, technical textiles and casual wear to Colombiatex de las Américas 2022 from January 25 to 27.

Sustainable solutions
Huntsman Textile Effects will showcase the latest addition to the third generation of its AVITERA® SE polyreactive dye range; it delivers brilliant bluish-red shades while reducing the water and energy required for production by up to 50% and increasing mill output by up to 25% or more. It also outperforms the best available dyeing technologies for cellulosic fibers and blends in terms of value by reducing recipe costs, minimizing processing costs and eliminating reprocessing.

ERIOPON® E3-SAVE is another next-generation water-saving innovation. An all-in-one textile auxiliary for polyester processing, it allows pre-scouring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products. This shortens processing time and saves water and energy.

rPET processing innovations
As leading brands begin to work towards a circular economy for textiles, mills are being asked to overcome challenges associated with transforming recycled polyester (rPET) into high-quality new textiles. Huntsman Textile Effects is presenting an end-to-end solution for achieving full whites and consistent shades on rPET with right-first-time quality. This eco-friendly rPET processing solution includes pre-treatment chemicals, fluorescent whitening agents, state-of-the-art washfast dyes, and finishing solutions for high-performance protection and comfort.

Washfast disperse dyes for polyester and man-made fibers
TERASIL® BLUE W is the latest addition to Huntsman’s TERASIL® W/WW range of washfast disperse dyes for polyester and man-made fibers and their blends. Crucially, it is not sensitive to reduction, leading to higher reproducibility, higher right first-time results and operational excellence. It also reduces overall water and energy consumption, as well as water effluent. TERASIL® BLUE W offers high build-up for deep blues that stay vibrant.

Next-generation odor control
In partnership with Sciessent, Huntsman Textile Effects presents antimicrobial and odor-control solutions to Colombiatex to enable mills to produce garments that smell fresh for longer and need less frequent washing. Featured is Sciessent’s new anti-odor technology - NOBO™. It is specifically designed to reduce odors in natural and synthetic fabrics; it can be incorporated into virtually any fabric. From base layer and activewear tops to socks and underwear to jeans and chinos. It offers a cost-effective way to upgrade everyday products and add value to your customers.

“Sustainability is becoming a priority for regulators in South America and around the world, and consumers are increasingly keen to make a difference by choosing green brands,” said Ben Powell, Commercial Director Americas, Huntsman Textile Effects. “Huntsman is redefining what’s possible to help textile and apparel companies make the shift to more environmentally sustainable operations while enhancing their competitiveness at the same time. Our innovations make it possible to benefit from efficiency gains and resource savings in the factory as you deliver products that stand out in the market.”