From the Sector

Leaders assembled at the renowned forum for sustainability in fashion to mobilise action and usher in a transformative phase for the industry.

Hosted in the Copenhagen Concert Hall, on 27-28 June, Global Fashion Summit convened over 1000 revered representatives from brands, retailers, NGOs, policy, manufacturers, and innovators to transform ambition into action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry, under the patronage of HRH The Crown Princess of Denmark.

This year’s theme ‘Ambition to Action’, galvanised participants to transform ambitions into concrete actions that can drive the industry towards more sustainable practices, both socially and environmentally. Under this premise, the event presented content experiences focused on tangible and evidence-based impact, with over half of the programme dedicated to educational and action-oriented business case studies.

This edition included more speakers and content than ever before, with the dynamic and action-orientated sessions spanning across four different stages. The Summit also facilitated more than 10 strategic roundtable meetings that brought together executives and policy makers for productive dialogues on how to address pressing sustainability issues and act accordingly. The content integrated the five priorities of the Fashion CEO Agenda, alongside critical challenges and tangible opportunities relating to some of the key forces that are shaping the fashion industry today: data, policy and storytelling.

Attendees heard from 137 speakers including HRH The Crown Princess of Denmark; Antoine Arnault, Image & Environment, LVMH Group; Jonathan Anderson, Creative Director & Founder, JW Anderson and Creative Director, Loewe; Virginijus Sinkevičius,  Commissioner for the Environment, Oceans and Fisheries, European Commission; Henriette Hallberg Thygesen, Chief Delivery Officer, Maersk; Aude Vergne, Chief Sustainability Officer, Chloé; Nicolaj Reffstrup, Founder, GANNI; Fanny Moizant, Co-Founder & President, Vestiaire Collective; Noel Kinder, Chief Sustainability Officer, Nike; Óscar García Maceiras, CEO, Inditex; Dr. Lewis Akenji, Managing Director, Hot or Cool Institute; Rachel Arthur, Advocacy Lead, Sustainable Fashion, United Nations Environment Programme; and many more.

Innovation Forum connected fashion companies with sustainable solution providers
This year’s Summit also presented an Innovation Forum, enabling small and large companies to meet with 26 sustainable solution providers – equipping them with the concrete tools to quickly turn words into meaningful actions. More than 350 facilitated business meetings between fashion companies and sustainable solution providers took place during the Summit.

Global Fashion Summit: Boston Edition will take place on 27 September 2023, which will mark the second time the Summit has been hosted outside of Copenhagen in its 14-year history.

On the occasion of EURATEX’ General Assembly held in Milan on 7 June, the European textile industry  discussed the relationship between innovation, sustainability and people in the industry of tomorrow. EURATEX members welcomed the Textiles Transition Pathway, released on 6 June by the Commission, as a valuable roadmap to ensure a successful green and digital transition. The meeting in Milan was also the occasion to strengthen links with textile machine manufacturers, gathering at ITMA 2023.

Hosted by Sistema Moda Italia (SMI), EURATEX meetings addressed the crucial issue of how to develop new competitive business models for the future, following the Industry 5.0 concept. In 2021, the European Commission launched “Industry 5.0”, which puts the wellbeing of the worker at the centre of the production process and the use of new technologies to provide prosperity beyond jobs and growth, while respecting the production limits of the planet.

The keynote speakers, Francesco Pinto (Chairman, Yamamay) and Claudio Cavacini (Director of Retail Industry Solutions & Strategy, Salesforce), presented how the digital transformation is affecting companies in the retail industry and how they should adapt to maintain their competitive edge. A panel session of textile machinery manufacturers debated how their companies can help delivering this transformation through state of the art machineries. They all agreed that it requires common efforts by all actors and stakeholders along the textile value chain and public support to make the necessary investments. According to Enzo Maurer, ITMA President, ITMA 2023 in Milan will exactly showcase excellence in innovation and new available technologies to make a leap forward in sustainability.

According to Sergio Tamborini, "we are particularly honored to host this event organized by Euratex, the association which is the voice of the European textile industry and its demands, especially those concerning the circular economy. Sistema Moda Italia wants to play its part and there are priorities, from legislation on extended producer responsibility (EPR) in Italy to eco-design, where textiles and clothing will act as a testing ground. SMI's goal will be to continue to encourage the debate on circularity  promoting it in all institutional settings aiming to a growing sustainable  supply chain.”

Alberto Paccanelli, EURATEX President added: “Today’s discussions showed that we are ready to take up new challenges. Nevertheless, this  transition towards a textiles 5.0 can only happen with the support of all actors, from policy makers to retailers. Today’s meeting was also the occasion to review the EU transition pathway for the textiles ecosystem, published yesterday by the European Commission. The pathway is the perfect example of a co-creation process between the European institutions and the stakeholders. We hope that other EU initiatives or legislative proposals will follow the same co-creative process.”

Mehr als 60 CEOs der Textilindustrie trafen sich am 11. Mai 2023 zum 1. CEO-Talk der STF, einer exklusiven Veranstaltung mit Schwerpunkt auf Networking und Innovation. Die Panel-Diskussion betonte die Bedeutung einer aktiven Zusammenarbeit, um das Innovationspotenzial der gesamten Branche zu erschließen.

Podiumsteilnehmer, darunter Joachim Kath (CEO, Schoeller AG), Andreas Holzer (VRP, Bardusch AG), Stephan Bühler (VRP, Jakob Müller Group), Ronald Christen (CEO, Loeb AG) oder Christian Gut (CMO, Stöckli Swiss Sports AG), moderiert von Reto Lipp, brachten unterschiedliche Perspektiven aus den Bereichen Textiltechnik, Textilpflege, Textilmaschinen, Retail und Grosshandel ein.

Die Veranstaltung beinhaltete auch ein „CEO Speed Dating“, um gezielte Gespräche zu ermöglichen und neue Verbindungen zu schaffen und zu fördern. Die Teilnehmenden verließen die Veranstaltung mit neuen Erkenntnissen und einem gestärkten & erneuerten Netzwerk von Branchenkollegen, die bereit sind, die Zukunft ihrer Unternehmen zu gestalten.

To ensure that our four-legged pets are looked after in terms of product safety, quality and durability of their cuddly blankets, cushions or favorite toys, the testing service provider Hohenstein has established its quality label Tested Pet Supplies. In May 2023, Markus Tiemann, Hohenstein Global Head of Retail, had the pleasure of handing over the first quality certificate of its kind to Bernd Brunssen, Head of Quality Assurance at Carstensen Import Export Handelsgesellschaft mbH, located near Hamburg.

The bar for quality products is set high at the globally networked importer and distributor, and the company accordingly commissioned product-testing with Hohenstein testing laboratory from its existing range of dog cushions, toys for dogs and cats, pet transport boxes and food balls for dogs and cats.

The label is designed for the entire range in pet supplies, from chew toys to pet beds, with special attention to the high requirements for textiles. It provides consumers with clear product information on product safety, quality and durability, and also offers pets and their owners security against unwanted residues of chemical substances. Markus Tiemann adds, "To ensure that our four-legged darlings feel completely at ease, we can, depending on the intended use also include additional tests for example chew resistance, scratch resistance, outdoor suitability, water repellency, waterproofness or air permeability and include these in the claim, alongside standard tests."

With the short slogan ‘NOW’ INNATEX, which takes place from 29 to 31 July 2023 at the Exhibition Centre in Hofheim-Wallau, enters the summer season. The 52nd International Trade Fair for Sustainable Fashion close to Frankfurt am Main is using the slogan to express the urgent need for a sustainable transformation in the fashion industry.

Lounge Area with new themes and collaboration partners
Alongside its well established and constructive partnerships with, for example, the Hessen Retail Federation and Mirjam Smend of Greenstyle Munich and Pureviu, the organisers MUVEO GmbH have entered into a new collaboration agreement with Fashion Changers. The two heads behind this Berlin-based initiative, Nina Lorenzen and Vreni Jäckle, will be holding and moderating two Lounge Talks on the Saturday. On the Sunday and Monday, the other partners will be contributing to the programme with additional experts.

“We are currently discussing several themes for the Lounge Talks, such as size inclusivity and branding strategies for fashion businesses in the digital age,” says Alexander Hitzel, Project Manager for INNATEX. “The new Community Lounge, which brings together the Talks, DESIGN DISCOVERIES and information stands with experts, first appeared in the winter. We still shan’t be putting together a non-stop programme, though, because as an ordering fair INNATEX continues to focus on concentrated working.”

Green Fashion is NOW: Creativity and mood of optimism in the industry
In the community, Hitzel says he perceives an attitude that is far from lethargic, due to the recent crisis-laden years. Among the 220+ exhibitors, several are expanding or even doubling their stand areas. Some labels are announcing entirely new lines as part of their market response. And even traditional textile producers are revealing fresher looks, getting into discussions with suppliers and testing new materials.

“We are excited about the summer fair, because we are already noting an extraordinary degree of creativity and dynamism – which is good!” comments Hitzel. “We need a sustainable counterweight to ultra-fast fashion more than ever.”

Newcomers and labels exhibiting for the first time still have until 1 June 2023 to apply to be DESIGN DISCOVERIES.

Lectra’s Annual Shareholders’ Meeting held on April 28 appointed two new Directors, Karine Calvet and Pierre-Yves Roussel for a four-year term. They both will become members of the Strategic Committee, replacing Bernard Jourdan, Lead Director, and Anne Binder. Karine Calvet also becomes a member of the Corporate Social Responsibility (CSR) Committee.

With its new strategic roadmap for 2023-2025, the Group aims to use its expansion – mainly due to the acquisition of Gerber in June 2021 – to accelerate its growth, significantly increase the share of SaaS in its sales, and seize opportunities for external growth. Supported by the commitment of its staff and recognized by its customers, Lectra will also be at the forefront of a more sustainable future.

Karine Calvet is Vice-President EMEA responsible for Partners at AVEVA, a subsidiary of Schneider Electric. She began her career at CGI in 1993 and has spent most of it in IT: sixteen years in services companies, seven years in telecommunications, and six years in software. She has had leadership roles in telecommunications environments for leading global companies (CGI, Capgemini, Alcatel-Lucent, Verizon, Microsoft and currently Schneider-Aveva), focusing on digital transformation. Karine Calvet served as Head of Industry at Capgemini, then managed worldwide teams at Alcatel-Lucent as Vice-President, Eastern Europe then at Verizon as Managing Director. Her time at Microsoft strengthened her software expertise, her direct and indirect channels skills, and her experience in IT services. In the last two years, as Vice-President, Southern Europe then Vice-President, Partners and Alliances at Schneider-Aveva, Karine Calvet has worked closely with industrial companies to help them meet the challenges of operational efficiency, safety, cost management, sustainability and decarbonization by taking advantage of digitalization.

Pierre-Yves Roussel has been CEO of leading US fashion label Tory Burch since January 2019. He began his career in investment banking with HSBC in Brussels, then at Morgan Stanley in London. In 1990, he joined management consulting firm McKinsey & Company in France, where he led numerous consultancy assignments in the fashion, luxury, distribution and media sectors in Europe and Asia. In 1998, he was elected Partner then, in 2004, Global Senior Partner (Director). In 2004, he joined the LVMH Group Executive Committee as Executive Vice-President, Strategy and Operations, reporting directly to Bernard Arnault. In 2006, he was appointed Chairman and CEO of LVMH Fashion Group, one of the LVMH Group’s five branches of operational activity. From 2006 to 2018, he was Chairman of the Board of the brands Céline, Givenchy, Loewe, Kenzo, Pucci, Rossimoda, Marc Jacobs, Donna Karan, Berluti, JW Anderson and Nicolas Kirkwood. He has also been a member on several prestigious fashion juries including Andam, CFDA Fashion Incubator, and the LVMH Fashion Prize. He was a member of the management committee of the Chambre Syndicale de la Mode et de la Couture from 2010 to 2018. In 2018, he left the LVMH Group to take up the post of CEO – based in New York – of the company Tory Burch. Founded by his wife in 2004, the private family-run company has more than 350 stores worldwide, 13 retail websites, and nearly 5,000 employees.

The 14th in-store asia will be held in Mumbai from 1 June to 3 June 2023. The trade exhibition for retail resources and investment in store design, VM and in-store marketing gathers decision-makers from more than 7,500 retail companies, consultants, service providers, and manufacturers, bringing together over 100 exhibitors.

Since 2018, in-store asia has been a member of the international trade fair family of EuroShop in Düsseldorf. It assembles all leading retail solutions providers from India and other countries under one roof. Here decision-makers from retail, including branded product producers, retail consultants as well as providers of services and solutions for retail, store designers, architects and VM experts come together.

The 3-day event includes not only the Expo area but also a wide range of side events comprising a Convention with over 30 speakers, the presentation of the coveted VM & RD Retail Design Awards as well as the VM Challenge, a live shop window challenge for top-notch visual merchandisers that is unique for India. Furthermore, the Retail Technology Pavilion will present new tools, for instance for retail management and customer tracking as well as solutions revolving around AI & virtual reality, NFTs, smart checkout all the way down to store management, retail security and payment. Celebrating a premiere here will be the Start-up Hub, which will provide emerging, innovative companies with a stage to present themselves to the industry.

The Indian retail industry has changed drastically; being one of the fastest growing retail markets it has proven a key driver for the Indian economy. The Indian retail sector is forecast to continue posting enormous growth rates due to such factors as growing urbanisation, rising household incomes, better connected rural consumers and rising consumer spending.

After the recent acquisition of Texo S.R.L. which has strengthened the company's presence in the luxury segment, C&S takes a further step forward in the creation of a widespread garment manufacturing hub in the heart of Italy. C&S takes ownership of the Seville brand together with the Bianchetti family, who remain co-owners covering mainly style research and development functions. The Italian style, which amounts to an aesthetic identity and a guarantee of artisan quality, a cultural orientation toward manufacturing excellence and product design, finally to an approach to the market characterized by availability, openness and interaction with the customer.

This acquisition strengthens C&S direct contact with retail, going alongside HAIKURE, PDF and other brands still being finalized, and will be able to generate a profitable exchange with the Style Services Luxe and Style Services Denim divisions, through which C&S stands out as an exceptional partner for all the brands that choose to rely on its experience in the world of jeans, luxury and formalwear.

High quality and Made in Italy trousers, but there is more, the brand Siviglia from the Marche region brings to C&S a wealth of tailoring skills and product construction. Born in Marotta (PU) in 2006 from the Bianchetti family, Siviglia is a reality that has experienced rapid commercial success since its entry into the market thanks to the intuition of the iconic trousers with fabric inserts at mid-thigh inspired by the Spanish horsemen, hence the name that recalls the Andalusian capital.

The success of Siviglia is built on coats, trousers and jeans characterized by fit and linear style, thanks to the continuous research on the product, on the fabrics and on the emerging trends, in a personal reinterpretation of the codes of elegance. The corporate style permeates not only the choice of materials and accessories, but is distinguished by the packaging components and the use of visual and communicative languages in line with the brand identity. By interpreting the contemporary and foreseeing the future needs of a constantly evolving market, Siviglia aims to provide its customers with the best in the broadest sense, including among its qualitative goals the reduction of the environmental impact of productions and materials used.

On 30 March 2022, the European Commission presented its vision for the future of the textile industry. The strategy mainly focuses on reducing the environmental footprint and promote sustainability and transparency in the value chain.

EURATEX has welcomed the publication of the strategy, as it recognises the strategic importance of the European textile industry, and its core competitive values of quality and creativity. At the same time, the association has warned that translating that vision into reality is a delicate process, as the industry needs to reconcile sustainability with competitiveness. Making the green (and digital) transition should make companies stronger; the benefits should outweigh the costs.

This premise had a serious blow by the Russian war in Ukraine, which erupted at almost the same time when the strategy was launched, and has dramatically changed the economic context. Energy prices increased by a factor of 10 (!), putting the European industry at a significant disadvantage with its global competitors, leading to company shutdowns or relocations. Extended lock downs in China and defensive trade policies in the US and elsewhere have further generated uncertainty on the market and disrupted supply chains.

Today, one year after its publication, EURATEX remains carefully optimistic about the implementation of the strategy, but needs to warn against some important pitfalls on the road ahead.

1. Despite these turbulent times, the Commission is moving ahead “swiftly” in translating their EU Textile Strategy into (draft) legislation. At present, at least 16 pieces of legislation are on the table, which will turn the textile industry into a strictly regulated sector. The quality of this new regulatory framework is critical to the success of the strategy: upcoming rules need to be coherent, technically feasible and enforceable, and have a minimal cost for SMEs. EURATEX calls for a realistic timetable and “competitiveness test” for each piece of legislation before it is adopted.
2. Textile companies need to be informed and supported to comply with this new framework. This requires substantial funding which should be earmarked exclusively to the sector, covering areas of innovation and digitalisation, skills development, support to start ups and internationalisation, as well as access to affordable energy. In this regard, EURATEX calls on the Commission to translate the current “good intentions” into concrete decisions.
3. The EU strategy will not work if there is no demand for sustainable textiles, both from individual consumers and public authorities (procurement). Concrete measures need to be taken to offer a competitive advantage to sustainable and high quality textile products, e.g. through a different VAT rate, strict procurement rules, closer cooperation between the brands/retailers, producers and consumers.
4. The EU strategy could also fail, if the global dimension of the textile industry is ignored. Up to 80% of clothing products are produced outside the EU; these products need to comply with the new framework, but it remains unclear how to ensure that level playing field. Market surveillance needs to be stepped up massively – also targeting on line sales – but this would require significant efforts from member states, which are not available as of today.

Despite these important challenges, EURATEX remains committed to the successful implementation of the EU Textile Strategy. Director General Dirk Vantyghem commented: “We want to be a global leader in sustainable textiles, building on the entrepreneurship, quality and creativity of nearly 150,000 European textile companies. Creating this new framework is an incredible challenge, requiring a close dialogue between the industry and the regulator. But if well designed and carefully implemented, it can set a new era for the European textile industry”.

The steering committee for the Denim Deal has announced that Haelixa, the Swiss standard in physical traceability, is approved as a new signature. The Denim Deal is an international collaboration of more than 50 private and public sector companies united in the commitment to produce denim more circularly.

The Denim Deal aims to close the loop and achieve change in the value chain. Based in Amsterdam, the group is working towards a circular economy where textile waste no longer exists. The brand and manufacturing members pledge to work towards using 5% recycled post-consumer cotton in all future denim collections and produce 3 million denim jeans made with 20% recycled post-consumer cotton.

Coordination of the Denim Deal is led by Roosmarie Ruigrok, where the objective is to unite potential allies who have made the journey to circularity a priority. She has been working to improve sustainability in textiles for more than two decades and is an expert on enrolling the correct stakeholders to instigate change. Ruigrok states, "a circular supply chain in the textile industry is like a well-prepared machine - it ensures that every part of the production process runs smoothly, from sourcing post-consumer materials to delivering well-made finished products to customers. It not only drives efficiency and profitability but also builds trust among stakeholders and fosters sustainable practices - we welcome Haelixa who offers a trustful traceability solution."

Over the last few years, the demand for the technology in recycled denim has grown as brands are asked to validate their recycling claims. Haelixa’s unique DNA solution marks and traces fibers from the source to retail. Using DNA to mark the recycled post-consumer cotton, Haelixa substantiates claims by testing the final garment to validate that the marked waste is present.

The Denim Deal is pushing to lead the change in how denim is made. Changing the standards of operation is always challenging, and traceability is a key to authenticating recycled claims. “We are committed to promoting the use of recycled fibers through traceability and thrilled to align with this group,” said Holly Berger, Haelixa’s Marketing Director. “The goals of the Denim Deal support our vision for a circular economy.”