From the Sector

For 2023, imm cologne is adapting its concept. The trade fair has been given a new schedule, which will see the international Interior Business Event host a new, one-off spring edition in 2023. The dates have been chosen in close consultation with its market partners.

“Today the imm cologne advisory board gave the concept proposed by Koelnmesse for the imm spring edition in June 2023 the green light unanimously. Our thanks go to the advisory board and in particular to the German industry, the retail sector and the purchasing associations for their support. This concept will ensure that imm cologne can take place again after a two-year break. The industry has given its backing to a strong interior design trade fair in Germany, the biggest market in Europe,” says Gerald Böse, Chief Executive Officer of Koelnmesse. “I firmly believe in face-to-face exchanges. In my view, they are immensely important for the industry’s development, especially in challenging times. The sector needs an in-person platform in Germany, an event with international appeal and a strong communication reach like imm cologne,” he adds.

imm cologne’s new story will take shape in two steps
The imm cologne team presented its vision for a new concept at the start of June 2022. The new story for imm cologne will unfold in two steps. The first step will be the imm spring edition from 4 to 7 June 2023. “The spring edition is synonymous with a new beginning. imm cologne wants to use it to motivate and to show how it is experimenting with new ideas and leaving well-trodden paths behind,” explains Oliver Frese, Chief Operating Officer of Koelnmesse. “What’s more, the event in June gives our partners planning certainty.”

Four-day with a trade audience focus
The cornerstones of the new concept are clear: The imm spring edition will take place over four days, running from Sunday to Wednesday, and will be geared towards trade visitors. End consumers will be able to visit the trade fair by invitation, giving the spring event a clear business focus. “It’s also our goal to create new participation formats in the market,” says Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse. The kitchen segment will also be included in the imm 2023 spring edition. At the same time, the plan is to incorporate the city more closely into the spring edition as an event location.

Vision 2024+: imm cologne as the forum for future issues facing the industry
The second step will then follow in the summer of 2023. In close consultation with the industry and the associations involved in the event, the future dates for imm cologne and LivingKitchen will be set. The future vision for imm cologne conceives the interior event as more than just a key business platform. As a catalyst for the sector’s development, it addresses both industry and external issues of relevance to the imm cologne community.

• Currency-neutral sales down 3% as supply constraints reduce top-line by € 400 million
• Western markets continue to show strong momentum with combined currency-neutral sales growing 13% across North America (+13%), EMEA (+9%) and Latin America (+38%)  
• Gross margin down 1.9pp to 49.9% driven by significantly higher supply chain costs
• Operating margin of 8.2% reflecting additional investments into brand, DTC, and digital
• Net income from continuing operations reaches € 310 million
• FY 2022 outlook for revenue and net income confirmed at the lower end due to the impact from covid-19-related lockdowns in Greater China

“In the first quarter, consumer demand for our brand and products was strong in all Western markets. Our combined sales in North America, EMEA and Latin America grew at a double-digit rate. Backed by an exceptionally strong wholesale order book and relentless focus on driving growth in our own DTC channels, we expect this positive development to continue for the rest of the year,” said adidas CEO Kasper Rorsted. “In the East, we will return to growth in Asia-Pacific in the second quarter, while we expect the challenging market environment in Greater China to continue. With strong double-digit growth in the vast majority of our markets, representing more than 80% of our business, we are well positioned for success in 2022. “

For the full press release, see attached document.

Manufy, a marketplace for sustainable fashion production, has launched a new version of their platform. The platform connects conscious brands with sustainable manufacturers in hopes to create a cleaner future for the clothing industry. Now decked out with many more functionalities, Manufy aims to facilitate sustainable business between both parties from start to finish.  

Over the course of the last year the Manufy team has been busy gathering feedback from its growing user base. The platform started out as a place where manufacturers and brands from Europe could connect and chat with each other, but the team found out both parties wanted more. “We constantly reached out to our users to listen to their needs. We’ve compiled all those ideas and implemented them in version two!” says Michiel Dicker, co-founder of Manufy.

Not only a full visual transformation, but many functionalities were added: “Users can now easily start a sampling process, organise projects from start to finish and get sustainability insights” Dicker says. “Manufy is becoming your one-stop-shop for all your sourcing needs!”

The start-up, which launched in december of 2020, has seen a sharp increase in user activity over the last year. With trade shows being canceled due to covid, lots of manufacturers and brands were looking for new ways to do business. Going digital was one of the logical steps.

The production requests being placed on the platform cover a wide range of garments. Hoodies and t-shirts are popular, but the Manufy team also sees lots of shoes, caps, bags, dresses, swimwear and lingerie requests coming in.

Another notable trend in the industry is the ever growing demand for sustainable clothing production. With reports on climate change coming out and more and more consumers asking for sustainable alternatives, brands are making an effort to source their products more responsibly. The fashion industry, being the second largest polluting industry, needs a sort of paradigm shift. “We should focus more on making lower quantity, higher quality products. Making it on demand would be best” says Dicker.

• More than 30 leading pioneers of the chemical and material sector welcome the latest political papers from Brussels, Berlin and Düsseldorf

The political situation for renewable carbon from biomass, CO2 and recycling for the defossilisation of the chemical and materials industry has begun to shift fundamentally in Europe. For the first time, important policy papers from Brussels and Germany take into consideration that the term decarbonisation alone is not sufficient, and that there are important industrial sectors with a permanent and even growing carbon demand. Finally, the need for a sustainable coverage of this carbon demand and the realisation of sustainable carbon cycles have been identified on the political stage. They are elemental to the realisation of a sustainable chemical and derived materials industry.

The goal is to create sustainable carbon cycles. This requires comprehensive carbon management of renewable sources, which includes carbon from biomass, carbon from Carbon Capture and Utilisation (CCU) – the industrial use of CO2 as an integral part – as well as mechanical and chemical recycling. And only the use of all alternative carbon streams enables a true decoupling of the chemical and materials sector from additional fossil carbon from the ground. Only in this way can the chemical industry stay the backbone of modern society and transform into a sustainable sector that enables the achievement of global climate goals. The Renewable Carbon Initiative’s (RCI) major aim is to support the smart transition from fossil to renewable carbon: utilising carbon from biomass, CO2 and recycling instead of additional fossil carbon from the ground. This is crucial because 72% of the human-made greenhouse gas emissions are directly linked to additional fossil carbon. The RCI supports all renewable carbon sources available, but the political support is fragmented and differs between carbon from biomass, recycling or carbon capture and utilisation (CCU). Especially CCU has so far not been a strategic objective in the Green Deal and Fit-for-55.

This will change fundamentally with the European Commission's communication paper on “Sustainable Carbon Cycles” published on 15 December. The position in the paper represents an essential step forward that shows embedded carbon has reached the political mainstream – supported by recent opinions from members of the European parliament and also, apparently, by the upcoming IPCC assessment report 6. Now, CCU becomes a recognised and credible solution for sustainable carbon cycles and a potentially sustainable option for the chemical and  material industries. Also, in the political discussions in Brussels, the term “defossilation” is appearing more and more often, complementing or replacing the term decarbonisation in those areas where carbon is indispensable. MEP Maria da Graça Carvahlo is among a number of politicians in Brussels who perceive CCU as an important future industry, putting it on the political map and creating momentum for CCU. This includes the integration of CCU into the new Carbon Removal Regime and the Emission Trading System (ETS).

As the new policy documents are fully in line with the strategy of the RCI, the more than 30 member companies of the initiative are highly supportive of this new development and are ready to support policy-maker with data and detailed suggestions for active support and the realisation of sustainable carbon cycles and a sound carbon management. The recent political papers of relevance are highlighted in the following.

Brussels: Communication paper on “Sustainable Carbon Cycles”
On 15 December, the European Commission has published the communication paper “Sustainable Carbon Cycles” . For the first time, the importance of carbon in different industrial sectors is clearly stated. One of the key statements in the paper is the full recognition of CCU for the first time as a solution for the circular economy, which includes CCU-based fuels as well. The communication paper distinguishes between bio-based CO2, fossil CO2 and CO2 from direct air capture when addressing carbon removal and it also announces detailed monitoring of the different CO2 streams. Not only CCU, but also carbon from the bioeconomy is registered as an important pillar for the future. Here, the term carbon farming has been newly introduced, which refers to improved land management practices that result in an increase of carbon sequestration in living biomass, dead organic matter or soils by enhancing carbon capture or reducing the release of carbon. Even though the list of nature-based carbon storage technologies is non-exhaustive in our view, we strongly support the paper’s idea to deem sustainable land and forest management as a basis for the bioeconomy more important than solely considering land use as a carbon sink. Surprisingly, chemical recycling, which is also an alternative carbon source that substitutes additional fossil carbon from the ground (i.e. carbon from crude oil, natural gas or from coal), is completely absent from the communication paper.

Berlin: Coalition paper of the new German Government: “Dare more progress – alliance for freedom, justice and sustainability”
The whole of Europe is waiting to see how the new German government of Social Democrats, Greens and Liberals will shape the German climate policy. The new reform agenda focuses in particular on solar and wind energy as well as especially hydrogen. Solar energy is to be expanded to 200 GW by 2030 and two percent of the country's land is to be designated for onshore wind energy. A hydrogen grid infrastructure is to be created for green hydrogen, which will form the backbone of the energy system of the future – and is also needed for e-fuels and sustainable chemical industry, a clear commitment to CCU. There is a further focus on the topic of circular economy and recycling. A higher recycling quota and a product-specific minimum quota for the use of recyclates and secondary raw materials should be established at European level. In the coalition paper, there is also a clear commitment to chemical recycling to be found. A significant change for the industry is planned to occur in regards to the so-called “plastic tax” of 80 cents per kilogram of non-recycled plastic packaging. This tax has been implemented by the EU, but most countries are not passing on this tax to the manufacturers and distributors, or only to a limited extent. The new German government now plans to fully transfer this tax over to the industry.

Düsseldorf: Carbon can protect the climate – Carbon Management Strategy North Rhine-Westphalia (NRW)
Lastly, the RCI highly welcomes North Rhine-Westphalia (NRW, Germany) as the first region worldwide to adopt a comprehensive carbon management strategy, a foundation for the transformation from using additional fossil carbon from the ground to the utilisation of renewable carbon from biomass, CO2 and recycling. For all three alternative carbon streams, separate detailed strategies are being developed to achieve the defossilisation of the industry. This is all the more remarkable as North Rhine-Westphalia is the federal state with the strongest industry in Germany, in particular the chemical industry. And it is here, of all places, that a first master plan for the conversion of industry from fossil carbon to biomass, CO2 and recycling is implemented. If successful, NRW could become a global leader in sustainable carbon
management and the region could become a blueprint for many industrial regions.

The REACH4texiles project just kicked off. Funded by the European Commission, it aims at exploring solutions for fair and effective market surveillance on textile products.

Every year, about 28 billion of garments circulate across Europe, 80% of which are imported from outside the EU and its jurisdiction.
 
Inevitably, such huge volumes pose enormous challenges for market surveillance authorities which are called to ensure that uncompliant dangerous products are kept away from the EU citizens.

The European Union has the world most comprehensive chemical legislation which is set to protect consumers, the environment and, theoretically, even the competitiveness  of the business.

Such EU chemical legislation evolves constantly, increasing scope and ambition. New restrictions impact authorities and sectors like the European textile value chain and generate new costs for all actors.

Evidence suggests that such advanced regulatory framework is not completed with an equally advanced or effective EU-wide control system capable of ensuring compliance, especially in the case of imported products.

The REACH4texiles project aims at exploring solutions for fair and effective market surveillance on textile products; it pools together the key actors to address three objectives:

• Keep non-compliant products away from the single market.
• Increase skills and knowledge.
• Support a Network addressing chemicals in textiles and applying the EU regulation 2019/1020

The 2 years project will share best practices, identify efficient approaches against non-compliant products, offer training and support for a more effective surveillance and for level playing field.

The project welcomes collaboration with concerned authorities across the EU Member States.

Details:

A well-functioning EU market surveillance system is an essential prerequisite to protect citizen, the environment and competitiveness of responsible business. When it comes to textiles, the broad range of products, the large set of REACH subjected chemicals used in textiles as well as industrial strategies like fast fashion make this a challenging task.

Challenges may include lack of resources, difficulties in identifying higher risk products, cost and management of chemical tests, lack of test methods and knowledge of best practices. These challenges are yet likely to increase with the upcoming REACH restrictions and the growth of e-commerce.

Because of this, products that do not comply with REACH regulations encounter today little or no barriers to enter the market. This creates not only a health risk for Europeans but also undermines the competitivity of responsible businesses that take all necessary measures to comply with these regulations.

Addressing the challenges requires more knowledge at market surveillance and stronger collaboration between these authorities, the textile and clothing industry and testing laboratories. More knowledge about the identification of risk baring textile products and REACH chemicals likely to be used in these products, suitable test methods and strategies such as fast screening on REACH chemicals, trustworthiness of labels, etc can increase the effectiveness of market surveillance considerably.

The REACH4Textiles first objective (keep non-compliant products away from the EU Market) will be pursued by increasing knowledge on market surveillance functioning by and working on a risk-based approach to identify products at higher risk.

The second objective supports a network to address the specificities of chemicals in textiles with market surveillance authorities and involving other relevant stakeholders. The third objective focuses on sharing knowledge with market surveillance actors on textile products and suitable test methodologies.

Supported by the European Commission DG Growth, the project team is coordinated by the Belgian test and research center Centexbel and include the European Textiles and Apparel industry confederation, EURATEX, the German national textile and fashion association Textile und Mode, t+m, the Italian association Tessile e Salute. Several other European industry associations and national authorities are welcomed to become involved through the project activities.   

• Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

As early as the design phase, a wealth of data offers many sources of inspiration for stylists. For teams in charge of collections, “complex models allow the analysis of data like online traffic and purchase history in order to design and offer the products that consumers expect, which is a priority for a company obsessed by the customer, like Amazon,” stated Elise Beuriot. For sales, “decisions based on data trigger millions of orders. The impact on the inventory is enormous,” she added.

“Fashion is an industry where unsold items generate a lot of waste. Algorithms and big data analysis can reduce left-overs by anticipating demand several weeks ahead in order to optimize the price and replenishment,” observed Fabrizio Fantini. “Fashion companies who exploit data to inform their decisions become more efficient. They are better armed to protect their margins, but can also sell for less, and potentially reach a larger number of consumers.”

Other IT models aggregate customer data in real time ‘to determine, among hundreds of factors, those which have the biggest influence on buying decisions. Value doesn’t necessarily lie in the volume of data but in the depth of the analyses,’ claimed Gulnaz Khusainova. Easysize is careful that collected data is anonymous, she underlined, because ‘consumers need to keep control of their data, and know how it is used’.
For editors of software dedicated to fashion businesses, and suppliers of cutting machines designed for the clothing industry, “analyzing usage data from our solutions enables the offer to evolve, making each step in the value chain more efficient and perfectly adapted to the needs of the brands, retailers and manufacturers. What is at stake is better quality products, placed on the market as quickly as possible and at a reduced cost,” explained Olivier Dancot.

“It is easy to collect data, but difficult to extract actionable information. Everything hinges on data analysis,” concluded Céline Abecassis-Moedas, professor and co-scientific director of the ‘Fashion & Technology’ Chair and moderator of the round table. “Due to its emotional dimension—from the stylist’s inspiration to the consumer’s desire to buy—fashion is not an industry like others. However, all the components that make up its ecosystem can truly benefit from the judicious exploitation of customer data. Examples discussed this evening illustrate the diversity of what is possible.

The sustainable wear2wear concept is synonymous with high-quality, responsible clothing. In Europe, textile fibres from used garments will be used to produce new functional fabrics. Depending on the area of intended use, they also meet strict waterproofing, breathability, protection and comfort requirements. To ensure that the raw material cycle comes full circle, these textiles can be recycled again when they reach the end of their service life. As a result, there is no waste, and they go on to be used in the production of additional garments. All wear2wear partner companies guarantee that – from the quality of the raw materials to the guaranteed recycling end process– these are 100 percent recyclable, functional fabrics made of recycled textile fibres. Water- and dirt-repelling technologies based on renewable raw materials, along with the most advanced membrane technology, will ensure that the textiles are developed and manufactured entirely without the use of PFC in the future too.