From the Sector

Textile interior design at its best is an integral part of Heimtextil. Designer and architect Patricia Urquiola expressed this spectacularly in January in Frankfurt with her installation ‘among-us’. Now the leading trade fair is making its mark at Milan Design Week: exclusive products by Patricia Urquiola, created specifically for Heimtextil, are celebrating their premiere at the Design Week in Milan. Set within a diverse interior setting, they highlight the vital role textiles play in holistic design.

Two pieces designed by Patricia Urquiola exclusively for Heimtextil are staged in Milan. With their organic shapes, the ‘Gruuvelot’ sofa and the padded sculpture ‘Mushmonster’ by Moroso morph to their surroundings and invite touching and interaction. ‘Gruuvelot’ represents an organism that expands and unfolds within space. Exceptional protrusions, extensions and volumes form a flowing seating ecosystem that adapts to the body and offers a variety of possibilities for interaction. ‘Mushmonster’ is inspired by the shape of a giant mushroom and shows an organism in constant metamorphosis. At the same time, it contains a filling that enables sustainable production and complex shapes. The covering designed by Patricia Urquiola envelops the padded object. Sustainable and innovative: the fabric is produced using a water-based and CO2-saving printing process.

Until Sunday, the upholstered pieces will merge with a new design environment at the heart of Milan Design Week. Patricia Urquiola designed the Palazzo Bovara for Elle Decor. Under the title ‘Alchemica’, the installation explores the home as a transforming organism that changes throughout the day, the seasons and the stages of life. The designer plays with the metaphor of alchemy, the senses, balance and opposites. She invites visitors to experience the metamorphosis in different rooms. Right in the centre: the padded sculptures of the Heimtextil installation ‘among-us’. ‘Gruuvelot’ is positioned in the purification and light phase in a reflective room with light tones. In the indoor garden, ‘Mushmonster’ is part of a union of opposites and biomorphs in moving, cyclical light.

Ada Hefetz, an Israel-based wedding dress designer, has introduced a new attention-grabbing collection with intricate, showstopping elements produced using Stratasys’ advanced direct-to-textile 3D printing technology. Showcased recently at Milan Design Week, the three unique dresses are based on Hefetz’s Flower of Life theme and were produced using Stratasys’ 3DFashion™ technology as part of her latest series celebrating matrimonial union, the circle of life, and design.

Known for designing haute couture bridal dresses combining vintage style and classic modern chic, Ada Hefetz is renowned for constantly pushing the boundaries of design. This is her first completed project using 3D printing.

The wedding dresses feature complex geometrical shapes, depicting the ‘Flower of Life’, a sacred geometry dating back to ancient Egypt. The intricate pattern is composed of overlapping circles that intersect to form flowers, which Ada Hefetz has combined with her design of a lily to symbolize the union between two individuals and the circle of life. The inspiring design uses Stratasys’ translucent VeroVivid™ resin material with Stratasys’ J850™ TechStyle™ 3D printer, which can be printed in over 500,000 unique colors with varying levels of flexibility, simulating different textures and finishes.

Ada Hefetz’s Flower of Life-themed 3D printed wedding dresses are currently on display at Milan’s D-House Urban Laboratory, which is owned and managed by Dyloan, the leading Italian manufacturer serving the high-end fashion sector.