From the Sector

Reset
46 results
5. edition of Istanbul Fashion Connection with record visitor number (c) IFCO, ITKIB Fairs
23.02.2024

5. Edition of Istanbul Fashion Connection with record visitor number

The fifth edition of IFCO Istanbul Fashion Connection took place from 7 to 10 February 2024 with a record 38,545 visitors. At IFCO, 545 exhibitors met international trade visitors from 159 countries such as Australia, Canada, Colombia, France, Germany, Kenya, Malaysia, Mexico, Nigeria, Philippines, Saudi Arabia, South Africa, South Korea, Spain, Thailand, UK, USA, United Arab Emirates in a total of 8 halls at the Istanbul Expo Centre. The largest group of foreign visitors came from the Middle East (33.4%), Europe (24%), Asia (23.3%) and North Africa (13.3%). A total of 6% of visitors came from the USA, South America, Australia and Africa.

Divided into clear exhibition areas on a total of 100,000 square metres of exhibition space, brands and manufacturers presented the latest collections from the areas of womenswear, menswear, kidswear, denim, sportswear, evening and wedding wear, lingerie, hosiery, leather and furs.

The next IFCO is planned for 7-9 August 2024.

The fifth edition of IFCO Istanbul Fashion Connection took place from 7 to 10 February 2024 with a record 38,545 visitors. At IFCO, 545 exhibitors met international trade visitors from 159 countries such as Australia, Canada, Colombia, France, Germany, Kenya, Malaysia, Mexico, Nigeria, Philippines, Saudi Arabia, South Africa, South Korea, Spain, Thailand, UK, USA, United Arab Emirates in a total of 8 halls at the Istanbul Expo Centre. The largest group of foreign visitors came from the Middle East (33.4%), Europe (24%), Asia (23.3%) and North Africa (13.3%). A total of 6% of visitors came from the USA, South America, Australia and Africa.

Divided into clear exhibition areas on a total of 100,000 square metres of exhibition space, brands and manufacturers presented the latest collections from the areas of womenswear, menswear, kidswear, denim, sportswear, evening and wedding wear, lingerie, hosiery, leather and furs.

The next IFCO is planned for 7-9 August 2024.

Source:

Jandali

EDUARD DRESSLER: KaDeWe Shop im neuen Design Foto: Eduard Dressler
04.12.2023

EDUARD DRESSLER: KaDeWe Shop im neuen Design

Das auf Menswear spezialisierte Label Eduard Dressler eröffnete Mitte November seine neugestaltete Shop-in-Shop-Fläche im Berliner Kult-Kaufhaus KaDeWe. Die Marke ist seit 2014 im KaDeWe vertreten und zeigt auf der neuen Fläche die komplette Produktrange, wie auch neue Features.

Edles Holz, mattes Messing und eine Farbgestaltung in gedeckten und warmen Naturtönen bestimmen nach umfangreichem Umbau die neue Ladenfläche von EDUARD DRESSLER an angestammter Stelle im ersten Stock des Berliner Kaufhauses KaDeWe.

Das neue Shop-in-Shop-Konzept wurde von dem, im Retail versierten Stuttgarter Architektenbüro Blocher + Blocher entwickelt und bereits in anderen Filialen der KaDeWe-Group umgesetzt. So zum Beispiel im Oberpollinger in München, wo die neugestaltete Fläche von der Kundschaft äußerst gut angenommen wird. Die Installation des neuen Shop-Designs in Berlin ist für EDUARD DRESSLER ein weiterer Schritt, die Neuausrichtung der Marke und Internationalisierung nach außen zu kommunizieren.

Das auf Menswear spezialisierte Label Eduard Dressler eröffnete Mitte November seine neugestaltete Shop-in-Shop-Fläche im Berliner Kult-Kaufhaus KaDeWe. Die Marke ist seit 2014 im KaDeWe vertreten und zeigt auf der neuen Fläche die komplette Produktrange, wie auch neue Features.

Edles Holz, mattes Messing und eine Farbgestaltung in gedeckten und warmen Naturtönen bestimmen nach umfangreichem Umbau die neue Ladenfläche von EDUARD DRESSLER an angestammter Stelle im ersten Stock des Berliner Kaufhauses KaDeWe.

Das neue Shop-in-Shop-Konzept wurde von dem, im Retail versierten Stuttgarter Architektenbüro Blocher + Blocher entwickelt und bereits in anderen Filialen der KaDeWe-Group umgesetzt. So zum Beispiel im Oberpollinger in München, wo die neugestaltete Fläche von der Kundschaft äußerst gut angenommen wird. Die Installation des neuen Shop-Designs in Berlin ist für EDUARD DRESSLER ein weiterer Schritt, die Neuausrichtung der Marke und Internationalisierung nach außen zu kommunizieren.

More information:
Eduard Dressler Menswear KaDeWe
Source:

Dressler Bekleidungswerke Brinkmann GmbH & Co.KG

Green Fashion labels at 53rd INNATEX in January 2024 (c) INNATEX / Anna Völske
17.11.2023

Green Fashion labels at 53rd INNATEX in January 2024

Challenging times can harbour opportunities for growth and transformation – and it is in this spirit that INNATEX, the international trade fair for sustainable textiles, invites companies to its winter edition from 20 to 22 January 2024. Registration for exhibitors opened only a short while ago but already, 70% of the space at the exhibition centre in Hofheim-Wallau is booked up. Under the motto GROW, Green Fashion brands, buyers and experts will be getting together to network, exchange views and place orders.

In January, these will be brands such as Vaude, Lanius, Knowledge Cotton Apparel, Recolution, People Wear Organic, Melawear, Mazine and Disana, as well as new arrivals such as Näz, with classic womenswear from Portugal, and hemp sneakers from 8000Kicks. Exciting DESIGN DISCOVERIES are also once again anticipated.

The accompanying programme of Lounge Talks, guided tours and an expert panel on the Monday was very well received at the last INNATEX. The fair organiser, MUVEO GmbH, is capitalising on this with a programme of important themes put together with partners such as Greenstyle, Fashion Changers and the Hessen Retail Federation.

Challenging times can harbour opportunities for growth and transformation – and it is in this spirit that INNATEX, the international trade fair for sustainable textiles, invites companies to its winter edition from 20 to 22 January 2024. Registration for exhibitors opened only a short while ago but already, 70% of the space at the exhibition centre in Hofheim-Wallau is booked up. Under the motto GROW, Green Fashion brands, buyers and experts will be getting together to network, exchange views and place orders.

In January, these will be brands such as Vaude, Lanius, Knowledge Cotton Apparel, Recolution, People Wear Organic, Melawear, Mazine and Disana, as well as new arrivals such as Näz, with classic womenswear from Portugal, and hemp sneakers from 8000Kicks. Exciting DESIGN DISCOVERIES are also once again anticipated.

The accompanying programme of Lounge Talks, guided tours and an expert panel on the Monday was very well received at the last INNATEX. The fair organiser, MUVEO GmbH, is capitalising on this with a programme of important themes put together with partners such as Greenstyle, Fashion Changers and the Hessen Retail Federation.

Since the topics and insights are so popular, the organisers will be recording the talks and making them available as podcasts. The first episodes are already available to listen to via innatex.letscast.fm.

The application deadline for DESIGN DISCOVERIES has been extended to 24 November 2023. Through this support programme, the organisers aim to make it easier for newcomers and first-time exhibitors to enter the market.

Source:

INNATEX - International trade fair for sustainable textiles

Istanbul Fashion Connection 2023 again successful Photo: IFCO
08.09.2023

Istanbul Fashion Connection 2023 again successful

With over 400 exhibitors, the fourth Istanbul Fashion Connection event from August 9-11, 2023, at the Istanbul Expo Center on 35,000 sqm was again successful.

With over 20,000 visitors from more than 125 countries, IFCO recorded an increase in visitors of over 30% compared to August last year. International visitors more than doubled, with the largest visitor groups coming from Asia and the Middle East at 33% each, Europe at 17%, Africa 11% and the Americas at 6%.

All retail channels were represented at the show, from large shopping mall and department store groups to wholesalers, international retail chains, multi-brand boutiques and online platforms.

Exhibitors
In six clearly segmented halls, more than 400 brands presented themselves on 35,000 sqm from womenswear, menswear, kidswear sportswear, denim, leather and fur.

With over 400 exhibitors, the fourth Istanbul Fashion Connection event from August 9-11, 2023, at the Istanbul Expo Center on 35,000 sqm was again successful.

With over 20,000 visitors from more than 125 countries, IFCO recorded an increase in visitors of over 30% compared to August last year. International visitors more than doubled, with the largest visitor groups coming from Asia and the Middle East at 33% each, Europe at 17%, Africa 11% and the Americas at 6%.

All retail channels were represented at the show, from large shopping mall and department store groups to wholesalers, international retail chains, multi-brand boutiques and online platforms.

Exhibitors
In six clearly segmented halls, more than 400 brands presented themselves on 35,000 sqm from womenswear, menswear, kidswear sportswear, denim, leather and fur.

The Core Istanbul
For the second time, the exclusive design area The Core Istanbul, originally launched as part of Istanbul Fashion Week, presented itself at IFCO. Among others, Arzu Kaprol, Ceren Ocak, Çiğdem Akın, Essin Barış, Ezgi Karayel, Fulyaİlkmen - F.ILKK, Mehmet Emiroğlu, Meltem Özbek, Mert Erkan, Merve Ulu - Kuela, Murat Aytulum, Nejla Güvenç - Nej, Özlem Erkan, Selin Küçüksöz, Tuba Ergin joined the show. Menswear was also represented with Emre Erdemoğlu, Seydullah Yılmaz - SYHZ Wear and Yakup Biçer - Y Plus.

The Exclusive Area
Leading Turkish retail brands, already internationally active, showed in The Exclusive Area such as B&G Store, Climber BC, Damat, Giovane Gentile, Hatemoğlu, Ipekyol, Kayra, Kiğılı, Lee Cooper, Lufian, Jakamen, Naramaxx and convinced with their high quality, sustainable and fashionable products, which were in great demand among international buyers. Jakamen opened the IFCO Shows on the first day of the fair with its latest spring / summer collection for 2024.

FashionIst
With its own catwalk, the occasion fashion section FashionIst for women and men featured thirty leading brands and showed a cross-section of the latest designs in evening fashion with their innovative colors and dynamic styles. Daily fashion shows informed visitors about the latest trends.

B2B Match Making
The B2B Match Making at IFCO took place in speed dating mode and was well received. Exhibitors were efficiently networked with buyers from all over the world such as Inditex from Spain, Walmart, Quicksilver, Teddy Fresh or Wilbo from the USA, Sainsbury's from the UK, Cihuah from Mexico, the Apparel Group and Safari Group from the United Arab Emirates, Ria Miranda from Indonesia, Hi Style and Zalora from Malaysia, Musinsa from South Korea, Ackermans from South Africa etc.

IFCO February 2024
For the next date of IFCO (7.-10. February, 2024), the organizers expect more than 600 companies. The participation of international fashion companies is to be expanded, for which IFCO provides the ideal springboard into the European and Asian markets.

Source:

IFCO / JANDALI MODE.MEDIEN.MESSEN

(c) CHIC / JANDALI MODE.MEDIEN.MESSEN
19.07.2023

Premiere for the CHIC Pavillon "Fashion China" at Who's Next

From 2 to 4 September 2023, twenty Chinese fashion brands will present themselves for the first time on an international platform under the umbrella of CHIC, China International Fashion Fair. On 900 sqm CHIC presents the FASHION CHINA pavilion at Who's Next with a selection of Chinese womenswear, menswear, sportswear, and hats.

Womenswear is represented by Ellassay, Laurèl (founded in Munich, Germany), JNBY, LUO ZHENG, RAXXY (women and men), KEYONE (hats for women, men, kids, no gender), Thread & Story, MAY D.WANG Cashmere & Silk, Yvonne CHOI, SE JIE, VAN SUNSUN, SELAH, EXTENDED, ARYA CASH, JORE BAUDRY, CANMADE and HEMPEL International.
Menswear is represented by KB Hong by K-BOXING and JOEONE. Exclusive sportswear will be shown by FENGGY.

FASHION CHINA is planned as a prelude to the presentation on further international platforms and is to complete CHIC's offer as a service point for Chinese fashion brands in the future.

From 2 to 4 September 2023, twenty Chinese fashion brands will present themselves for the first time on an international platform under the umbrella of CHIC, China International Fashion Fair. On 900 sqm CHIC presents the FASHION CHINA pavilion at Who's Next with a selection of Chinese womenswear, menswear, sportswear, and hats.

Womenswear is represented by Ellassay, Laurèl (founded in Munich, Germany), JNBY, LUO ZHENG, RAXXY (women and men), KEYONE (hats for women, men, kids, no gender), Thread & Story, MAY D.WANG Cashmere & Silk, Yvonne CHOI, SE JIE, VAN SUNSUN, SELAH, EXTENDED, ARYA CASH, JORE BAUDRY, CANMADE and HEMPEL International.
Menswear is represented by KB Hong by K-BOXING and JOEONE. Exclusive sportswear will be shown by FENGGY.

FASHION CHINA is planned as a prelude to the presentation on further international platforms and is to complete CHIC's offer as a service point for Chinese fashion brands in the future.

Around 500 exhibitors with international participation from Europe and Asia are expected at the next CHIC in Shanghai from 28 to 30 August. CHIC - China International Fashion Fair is organised by China National Garment Association in cooperation with China World Trade Center Co. Ltd.

More information:
CHIC Fair Fashion China Who's Next
Source:

CHIC / JANDALI MODE.MEDIEN.MESSEN

21.06.2023

IFCO to be held in Istanbul from 9-11 August 2023

From 9 to 11 August 2023, IFCO, Istanbul Fashion Connection will be held for the fourth time at the Istanbul Expo Center at 6 Halls. The fashion fair is organised by ITKIB Fairs, a subsidiary of Istanbul Apparel Exporter's Association, the umbrella organisation of the Turkish fashion and apparel industry.

IFCO has developed into a hub for fashion enthusiasts, designers, buyers and trendsetters and has established itself as an important international platform for the global fashion industry. IFCO brings together around 400 exhibitors from all product groups of the apparel and fashion industry under one roof in six clearly structured halls: womenswear, menswear, childrenswear, denim, sportswear, evening and occasion wear, bridal wear, lingerie, hosiery, leather and fur, shoes and accessories.

From high-end tailoring to streetwear and sustainable fashion, the fair will present a wide range of styles and trends. IFCO Brands present market leaders such as İpekyol, Climber, Damat, Kiğılı, B&G Store, Lufian, Jakamen, NaraMaxx, Giovane Gentile and Lee Cooper using IFCOto further expand their international network.

From 9 to 11 August 2023, IFCO, Istanbul Fashion Connection will be held for the fourth time at the Istanbul Expo Center at 6 Halls. The fashion fair is organised by ITKIB Fairs, a subsidiary of Istanbul Apparel Exporter's Association, the umbrella organisation of the Turkish fashion and apparel industry.

IFCO has developed into a hub for fashion enthusiasts, designers, buyers and trendsetters and has established itself as an important international platform for the global fashion industry. IFCO brings together around 400 exhibitors from all product groups of the apparel and fashion industry under one roof in six clearly structured halls: womenswear, menswear, childrenswear, denim, sportswear, evening and occasion wear, bridal wear, lingerie, hosiery, leather and fur, shoes and accessories.

From high-end tailoring to streetwear and sustainable fashion, the fair will present a wide range of styles and trends. IFCO Brands present market leaders such as İpekyol, Climber, Damat, Kiğılı, B&G Store, Lufian, Jakamen, NaraMaxx, Giovane Gentile and Lee Cooper using IFCOto further expand their international network.

THE CORE ISTANBUL, successfully launched at IFCO in February, once again features a fascinating mix of established and emerging important Turkish designerswith their creative and innovative creations.

One focus of the fair will be the topic of sustainability. Companies will show their innovations. Ekoteks, the association's sustainability laboratory, supports the development of sustainable production and will also have a stand at IFCO to present the latest developments in this area.

The extensive supporting program with fashion shows and trend zones inspires visitors with the latest fashion trends and styles, while the seminars and workshops address current topics in the fashion industry such as digital transformation, smart clothing, technical textiles and sustainability.

30,000 visitors from more than 100 countries are expected at the upcoming IFCO, mainly from the EU, UK, Eastern Europe, CIS, North Africa, Middle East and the USA. The show also offers networking events, such as B2B Speed Dating, which brings together fashion designers, brands, manufacturers, buyers and industry experts to exchange ideas and forge potential business relationships. This is an important aspect of the fair that has helped to position Istanbul Fashion Connection as a key meeting place for the fashion industry.

Source:

IFCO by ITKIB Fairs / JANDALI

(c) Freudenberg Performance Materials Holding GmbH
(From left) Dr. Frank Heislitz, CEO Freudenberg Performance Materials, Andrea Luzi, Mayor of Sant'Omero, Italy, Dr. Tilman Krauch, CTO Freudenberg Group, Christian Cavaletti, Head of Operations Freudenberg Performance Materials Apparel Italy, Jonathan Oh, Senior Vice President & General Manager Global Business Division Apparel, and Dr. Hannah Koeppen, Vice President & General Manager Freudenberg Performance Materials Apparel Europe.
02.06.2023

Freudenberg: New Competence Center for Apparel Interlinings in Italy

Freudenberg Performance Materials Apparel Europe (Freudenberg) has expanded its facility in Sant´Omero, Italy, into a competence center for finishing and coating apparel interlinings. The Competence Center was officially opened on May 26, 2023.

The Freudenberg team in Sant´Omero has over 35 years of expertise in the manufacture of high-quality interlinings for menswear: base materials produced at the site are finished and coated to customers’ specifications. With the new competence center, the facility will now focus on coating and finishing all nonwoven, woven and weft apparel interlinings in Freudenberg’s portfolio. Customers throughout Europe will enjoy the advantages of greater manufacturing flexibility and a more diverse product offering.

Freudenberg Performance Materials Apparel Europe (Freudenberg) has expanded its facility in Sant´Omero, Italy, into a competence center for finishing and coating apparel interlinings. The Competence Center was officially opened on May 26, 2023.

The Freudenberg team in Sant´Omero has over 35 years of expertise in the manufacture of high-quality interlinings for menswear: base materials produced at the site are finished and coated to customers’ specifications. With the new competence center, the facility will now focus on coating and finishing all nonwoven, woven and weft apparel interlinings in Freudenberg’s portfolio. Customers throughout Europe will enjoy the advantages of greater manufacturing flexibility and a more diverse product offering.

Freudenberg installed the necessary finishing and coating technology at the new competence center in Italy over the last few months, building a new production hall for this machinery and equipment. Until recently, the bulk of interlinings were coated and finished in Weinheim, Germany. The facility there will now operate as a further competence center specializing in the production of base materials for apparel interlinings.

In addition to establishing the competence center, Freudenberg has also improved logistics. A new central warehouse in Italy now supplies customers in Southern Europe. It complements the central warehouse in Germany that delivers goods to customers in Northern Europe. As a result, Freudenberg is shortening both delivery routes and delivery times.

Source:

Freudenberg Performance Materials Holding GmbH

(c) PIERO D’ANGELO / C.L.A.S.S.
22.05.2023

Project "Grow Your Own Couture" by Piero D’angelo wins IMAGINING SUSTAINABLE FASHION AWARD 2023

“Grow Your Couture” by Piero D'angelo, the winning project of the IMAGINING SUSTAINABLE FASHION (ISFA) competition was announced during a webinar broadcast on 18 May attended by Giusy Bettoni CEO of C.L.A.S.S. Eco Hub, Anna Detheridge President of Connecting Cultures and ISFA ambassadors Valentina Suarez, co-founder and CEO of Universo Mola and Vishal Tolambia winner of the 2022 edition.
 
Piero D'angelo's project was the best among the 110 proposals received after the international call for proposals launched on 27 October 2022.
 

“Grow Your Couture” by Piero D'angelo, the winning project of the IMAGINING SUSTAINABLE FASHION (ISFA) competition was announced during a webinar broadcast on 18 May attended by Giusy Bettoni CEO of C.L.A.S.S. Eco Hub, Anna Detheridge President of Connecting Cultures and ISFA ambassadors Valentina Suarez, co-founder and CEO of Universo Mola and Vishal Tolambia winner of the 2022 edition.
 
Piero D'angelo's project was the best among the 110 proposals received after the international call for proposals launched on 27 October 2022.
 
Piero D'Angelo, 36, a graduate in Fashion Womenswear from the Royal College of Art in London and in Textile Design from Central Saint Martins, is a Fashion and Textile Designer with a research focus on biotechnology in the fashion industry. In 2022 he founded his Fashion & Textile Design studio experimenting with a multidisciplinary approach on the importance of natural materials and Biodesign. From 2018 to 2022 Piero D'Angelo was a resident and then Product Researcher & Developer at Open Cell (Biotech Research Park), a biotech start-up community in London. He was awarded the Dorothy Waxman Textile Design Prize in 2015 and semi-finalist for the LVMH Prize in 2020.
 
In his communication project, 'Grow Your Own Couture' D'Angelo imagines a future scenario where it will be possible to grow one's own clothes through living organisms such as lichens that are able to absorb pollution. But the project also wants to communicate a return to nature and above all care and protection towards it. In fact, the user is not simply a user of fashion, but through a kit is part of the process of growth, care and creation of the garment, thus abandoning the traditional paradigms of fashion. The project wants to completely re-imagine the way fashion could be designed, produced and used, proposing not only a product, but also a system that wants to collaborate with nature instead of polluting or exploiting it.

Source:

C.L.A.S.S.

(c) Premium Exhibitions GmbH
19.04.2023

PREMIUM and SEEK redefine "trade fairs" - FEEL CONNECTED AGAIN

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

PREMIUM and SEEK are focusing on a more rigorous curation of promising brands and collections as well as various opportunities to connect. An extensive content programme of keynotes, round tables, live interviews, study presentations and panels on the most important trends will offer two diverse and time-efficient days. The areas of concentration encompass sustainability, technology, fashion, business, lifestyle, and beauty. The repertoire of topics include marketing themes such as LinkedIn and Tik Tok, new tech tools such as ChatGPT or Virtual Dressing as well as news from the metaverse. Sustainability topics such as denim, circularity, re-commerce, vintage and the new Green Deal laws will be discussed as well as cross-industry topics such as female empowerment, Gen Z and modern leadership.
     
PREMIUM marks the first event of the season for womenswear. New silhouettes, design trends, provocation and the current zeitgeist are brought to the forefront with a carefully curated selection of brands. The fashion scene and visitors can look forward to the best of denim, hyper-femininity, beauty, well-being, future Berlin icons and innovations from the tech and lifestyle sphere. New talents will also have the opportunity to pitch their labels to a professional audience. SEEK focuses on heritage, Y2K, modern sportswear, outdoor and sustainable brands, which will be shown in the CONSCIOUS CLUB. Other highlights will include talks and inspiring activations from the community.

"We listen, research and curate the most important trends for the industry. To do this, our team of experts travels across Europe and exchange ideas with representatives from the entire industry. The results of months of work can be discovered in two days," says Maren Wiebus, Creative Director of the Premium Group.

Today, attention is the most important currency for the fashion industry. This is also why, for the very first time ever, the Premium Group events will take place over only two days instead of three. At the same time, generally accepted norms and rules are questioned, taken apart, and put back together again. The organisers of Premium Group invite fashion professionals to discuss the rules and redefine them together.
 
The summer editions of PREMIUM and SEEK will take place on 11 and 12 July at the new old location Station-Berlin in the heart of Berlin.

Source:

Premium Exhibitions GmbH

(c) IFCO
10.03.2023

Successful third edition of Istanbul Fashion Connection

The third edition of IFCO Istanbul Fashion Connection took place from 8 to 11 February 2023. At the largest IFCO to date, 588 exhibitors in a total of 9 halls at the Istanbul Expo Center met more than 10,000 international trade visitors from 134 countries such as Brazil, Canada, Chile, Colombia, Germany, Malaysia, Mexico, Nigeria, Panama, Saudi Arabia, South Africa, South Korea, Thailand, UK, United Arab Emirates. 45% of the visitors were from 134 countries and 55% of visitors were domestic. The largest group of foreign visitors came from Asia (33%), Middle East (33%), Europe (19%) and Africa (13%).

Divided into clear cut exhibition segments on a total of 100,000 sqm of exhibition space brands and manufacturers showed the latest collections from the areas of womenswear, menswear, kidswear, denim, sportswear, evening and weddingwear, lingerie, hosiery, leather & furs.

The third edition of IFCO Istanbul Fashion Connection took place from 8 to 11 February 2023. At the largest IFCO to date, 588 exhibitors in a total of 9 halls at the Istanbul Expo Center met more than 10,000 international trade visitors from 134 countries such as Brazil, Canada, Chile, Colombia, Germany, Malaysia, Mexico, Nigeria, Panama, Saudi Arabia, South Africa, South Korea, Thailand, UK, United Arab Emirates. 45% of the visitors were from 134 countries and 55% of visitors were domestic. The largest group of foreign visitors came from Asia (33%), Middle East (33%), Europe (19%) and Africa (13%).

Divided into clear cut exhibition segments on a total of 100,000 sqm of exhibition space brands and manufacturers showed the latest collections from the areas of womenswear, menswear, kidswear, denim, sportswear, evening and weddingwear, lingerie, hosiery, leather & furs.

In the new high-quality designer area The CORE İSTANBUL, internationally renowned designers from Istanbul Fashion Week presented their exciting and creative designs.
“The Core is the premier platform that connects local fashion designers with the international fashion market. Our mission is to showcase the work of Istanbul´s talented designers who are dedicated to creating unique and innovative fashion designs while embracing conscious and sustainable practices.”, says Günes Güner, curator of The Core.

Even more design power was on display at the KOZA Design Competition for young fashion creators. IMA Istanbul Moda Akademisi was responsible for the design of the IMA LAB trend zone at IFCO. In the creative space, the trends and themes of the coming season were taken up and presented in a visually elaborate way. Euphoric Recall encompasses colourful, playful 70's vibes, Metasphere describes the return of glitter and metallic with a futuristic touch. The New Gen area featured pieces by up-and-coming designers of the next generation.

In two separate halls, LinExpo gave an overview of lingerie and hosiery. As a part of IFCO 145 manufacturers presented themselves here.

A large selection of high-quality bridal and evening dresses and suits were shown in the FashionIST area.

In the IFCO Sourcing area, especially designed for production, trade visitors networked directly with international production companies such as Bozkurt, Bilce Tekstil, Gelişim, Karar, Cemsel, Bozpa, Demezoğlu, Zevigas and more.

The next IFCO is scheduled from August 9 to 11, 2023.

Source:

IFCO

Photo CHIC Shanghai
13.02.2023

CHIC Shanghai postponed by three weeks to March 28-30, 2023

CHIC - China International Fashion Fair starts the new year with a new date and fresh ideas. The unrestricted entry to China is possible again and CHIC March will be postponed by three weeks to facilitate visa applications.

From March 28 to 30, 2023 around 1,600 exhibitors will meet on 117,200 sqm at CHIC at the National Exhibition & Convention Center (NECC) in Shanghai.

In 5 halls the fair presents itself in clearly structured segments with the big players and young, up-and-coming designers as well as exciting niche brands in the areas of womenswear, menswear, kidswear, denim, shoes, bags and accessories, young fashion, sportswear, designer brands and overseas brands.

CHIC - China International Fashion Fair starts the new year with a new date and fresh ideas. The unrestricted entry to China is possible again and CHIC March will be postponed by three weeks to facilitate visa applications.

From March 28 to 30, 2023 around 1,600 exhibitors will meet on 117,200 sqm at CHIC at the National Exhibition & Convention Center (NECC) in Shanghai.

In 5 halls the fair presents itself in clearly structured segments with the big players and young, up-and-coming designers as well as exciting niche brands in the areas of womenswear, menswear, kidswear, denim, shoes, bags and accessories, young fashion, sportswear, designer brands and overseas brands.

Around 120,000 trade visitors are expected at the upcoming CHIC, serving all major distribution channels in China such as large shopping malls and department stores, agents, distributors, buyers from multi-brand and concept stores, live stream providers, etc. The CHIC organizers invest in intensive visitor marketing measures. CHIC Matching, the successful networking system of CHIC, brings exhibitors and visitors together efficiently and individually. New contacts can be made and cooperation opportunities explored. Comprehensive marketing activities via all relevant channels such as the CHIC WeChat Public Account (> 200,000 subscriptions), the CNGA WeChat mini program (> 100,000 subscriptions) and TikTok ensure visibility.

New: CHIC Showroom, the innovative young showroom concept in Beijing, which is to be expanded and will enable international brands to enter the Chinese market in the medium term.

More information:
CHIC Shanghai
Source:

JANDALI

Photo Jandali/IFCO
19.01.2023

Istanbul Fashion Connection (IFCO) fully booked

IFCO, Istanbul Fashion Connection taking place from February 8th to 11th, 2023 is fully booked. Over 600 exhibitors present themselves on 45,000 square meters in the Istanbul Exhibition Center and will be giving an overview of the new collections in the areas of womenswear, menswear, kidswear, denim, sportswear, night dresses, wedding dresses, lingerie, socks, leather and furs in 9 halls.

The CORE İSTANBUL, the new designer space at IFCO, will showcase the latest creations from Istanbul Fashion Week designers, such as Arzu Karpol, Aslı Filinta, Ceren Ocak, Gül Ağış, Çiğdem Akın etc. At IFCO Brands market leaders such as İpekyol, Damat, Kiğılı, Altınyıldız, B&G Store, Lufian, Jakamen or Tudors fly the flag and use the trade fair as a platform to expand their international customer network. LinExpo, a separate platform for lingerie and hosiery at IFCO, presents 140 manufacturers and FashionIST offers a wide range of wedding dresses, evening wear and suits, over 100 brands are shown here.

IFCO, Istanbul Fashion Connection taking place from February 8th to 11th, 2023 is fully booked. Over 600 exhibitors present themselves on 45,000 square meters in the Istanbul Exhibition Center and will be giving an overview of the new collections in the areas of womenswear, menswear, kidswear, denim, sportswear, night dresses, wedding dresses, lingerie, socks, leather and furs in 9 halls.

The CORE İSTANBUL, the new designer space at IFCO, will showcase the latest creations from Istanbul Fashion Week designers, such as Arzu Karpol, Aslı Filinta, Ceren Ocak, Gül Ağış, Çiğdem Akın etc. At IFCO Brands market leaders such as İpekyol, Damat, Kiğılı, Altınyıldız, B&G Store, Lufian, Jakamen or Tudors fly the flag and use the trade fair as a platform to expand their international customer network. LinExpo, a separate platform for lingerie and hosiery at IFCO, presents 140 manufacturers and FashionIST offers a wide range of wedding dresses, evening wear and suits, over 100 brands are shown here.

IFCO Sourcing offers the opportunity to network with manufacturing companies such as Talu, Zevigas, Bozkurt, Bilce Tekstil, Gelişim, Karar, Akademi, Bozpaor Demezoğlu. These international manufacturers provide insight into their performance profile in terms of production, delivery times, etc.
The manufacturing sector is an important branch of the economy for the industry, over 80% of the companies in Türkiye are active in this sector. Many competitive advantages result from production in Türkiye, such as short delivery times, the possibility of small minimum order quantities, high production quality, young and well-trained employees. However, Türkiye also has a lively and creative design scene and high-quality fashion brands that are redefining the image of "Made in Türkiye". IFCO brings these brands to the stage and puts the Turkish fashion world in a new light.

The program offers seminars and lectures. The special focus is on the topic of sustainability, which is curated by Ekoteks Laboratorium, the association's sustainability institute. Accademia de la Moda and WGSN give latest trend information. Up to ten shows will take place on the catwalk in the Fashion Show Center, including presentations showcasing their latest collections.

In combination with Texhibition, the trade fair for fabrics, trimmings and yarns, which takes place from March 8th to 10th, 2023 in the Istanbul Exhibition Center, ITKIB / IHKIB offers with IFCO the complete offer for the international textile industry and trade.

Source:

Jandali/IFCO

20.12.2022

Mey and Hologenix® launch first menswear collection with Celliant® Viscose

Mey GmbH & Co. KG, a global manufacturer of underwear, nightwear and lingerie based in Germany, is launching the world’s first men’s nightwear with CELLIANT® Viscose, which converts body heat into infrared energy.

Called mey Zzzleepwear - THE NEW SLEEP-LIFE BALANCE, the collection follows the successful debut of the similarly named women’s collection in 2021. It consists of four designs in Indigo available in T-shirts, short pants, long-sleeved shirts and long pants. CELLIANT works by recycling the heat emitted by the body into full-spectrum infrared energy and then returns it to the body. As a result, it increases the supply of oxygen to the cells and promotes a restful sleep.

Mey GmbH & Co. KG, a global manufacturer of underwear, nightwear and lingerie based in Germany, is launching the world’s first men’s nightwear with CELLIANT® Viscose, which converts body heat into infrared energy.

Called mey Zzzleepwear - THE NEW SLEEP-LIFE BALANCE, the collection follows the successful debut of the similarly named women’s collection in 2021. It consists of four designs in Indigo available in T-shirts, short pants, long-sleeved shirts and long pants. CELLIANT works by recycling the heat emitted by the body into full-spectrum infrared energy and then returns it to the body. As a result, it increases the supply of oxygen to the cells and promotes a restful sleep.

CELLIANT Viscose was developed by Hologenix®, creators of CELLIANT, a textile-based infrared ingredient brand, and Kelheim Fibres, a leading manufacturer of viscose specialty fibers. CELLIANT Viscose features natural minerals embedded into plant-based fibers and is biodegradable. It provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as the fiber enhancements from CELLIANT infrared technology. In addition, CELLIANT is durable and will not wash out.

Source:

Hologenix, LLC,

16.12.2022

Third edition of Istanbul Fashion Connection in 2023

From February 8th to 11th, 2023, the third edition of IFCO, Istanbul Fashion Connection will take place in the Istanbul Exhibition Center.

The fair with over 600 exhibitors in 9 halls gives an overview of the new collections in the areas of womenswear, menswear, kidswear, denim, shoes, leather & furs. Separate platforms at IFCO are LinExpo for lingerie and hosiery and FashionIST with a wide range of wedding dresses, evening wear and suits. IFCO Sourcing, a new area at IFCO, offers the opportunity to find numerous companies for sourcing capacities.

Also new is the partnership with Igedo Exhibitions, Düsseldorf, which is responsible for the EUROPEAN SELECTION area at IFCO. International fashion labels present themselves at the fair as part of this participation.

More than 25,000 visitors from over 100 nations from all sales channels, from department stores and boutiques to online platforms from Eastern Europe, the Central Asian markets and the Arabian Gulf region, alongside buyers from Türkiye are expected at the show.

From February 8th to 11th, 2023, the third edition of IFCO, Istanbul Fashion Connection will take place in the Istanbul Exhibition Center.

The fair with over 600 exhibitors in 9 halls gives an overview of the new collections in the areas of womenswear, menswear, kidswear, denim, shoes, leather & furs. Separate platforms at IFCO are LinExpo for lingerie and hosiery and FashionIST with a wide range of wedding dresses, evening wear and suits. IFCO Sourcing, a new area at IFCO, offers the opportunity to find numerous companies for sourcing capacities.

Also new is the partnership with Igedo Exhibitions, Düsseldorf, which is responsible for the EUROPEAN SELECTION area at IFCO. International fashion labels present themselves at the fair as part of this participation.

More than 25,000 visitors from over 100 nations from all sales channels, from department stores and boutiques to online platforms from Eastern Europe, the Central Asian markets and the Arabian Gulf region, alongside buyers from Türkiye are expected at the show.

The declared goal of the organizers is to offer a "one-stop shopping solution" with IFCO that shows the creativity of the Turkish fashion scene, enables access to new sales markets and at the same time establishes the connection to potential production partners for supply chain optimization. The competitive advantages of production in Türkiye are evident:
short delivery times, high production quality, young and well-trained employees, the possibility of small minimum order quantities, a vertical textile and clothing industry that allows "one-stop shopping".

The manufacturing sector is an important sector for the industry, with over 80% of companies in Türkiye engaged in this sector. Türkiye has the fastest economic growth among the G20 after Saudi Arabia at 7.6% year-on-year in the second quarter of 2022, according to the Turkish Statistics Authority. Export is one of the most important pillars of growth.

The trade fair concept is being supported by the government with several programs. These include the cooperation with IMA, Istanbul ModaAkademisi, which regularly produces design talents becoming an integral part of the international fashion scene. IMA was founded in 2007 by ITKIB / IHKIB with the help of the IPA I program ((IPA: Instrument for Pre Accession Funds, provided by the EU for the EU candidate countries). Young design talents are brought to the stage at IFCO in cooperation with the ‘’Koza Young Fashion Designers Contest’’.

Source:

IFCO / JANDALI

Foto: IFCO
07.09.2022

ISTANBUL FASHION CONNECTION, August 2022 - Final Report

15,493 visitors from 107 countries attended the second Istanbul Fashion Connection. Over 300 companies showed their collections on more than 15,000 square meters of exhibition space and provided information about their creative collections and their production capacities in the areas of womenswear, menswear, kidswear, denim, shoes, leather and fur, lingerie and sportswear.

There was busy business activity, the ideal near shore capacities combined with the range of fashion collections experienced great demand. Istanbul Fashion Connection was a meeting point with the opportunity for a face-to-face meeting on a common platform. All trade channels were represented at the fair, from large shopping malls and department store groups to wholesalers, international retail chains, multi-brand boutiques and online platforms.

15,493 visitors from 107 countries attended the second Istanbul Fashion Connection. Over 300 companies showed their collections on more than 15,000 square meters of exhibition space and provided information about their creative collections and their production capacities in the areas of womenswear, menswear, kidswear, denim, shoes, leather and fur, lingerie and sportswear.

There was busy business activity, the ideal near shore capacities combined with the range of fashion collections experienced great demand. Istanbul Fashion Connection was a meeting point with the opportunity for a face-to-face meeting on a common platform. All trade channels were represented at the fair, from large shopping malls and department store groups to wholesalers, international retail chains, multi-brand boutiques and online platforms.

The global turkish exports in the first half of this year amounted to US$ 12.4 billion, which corresponds to an annual growth of 11.6%. In the EU alone, the total for this period is US$7.7 billion, a growth of 14.7%. Mustafa Gültepe, President of the Turkish Exporters Assembly and IHKIB, announced that ready-to-wear exports are to be increased to $40 billion in the medium term.

The organizers are expecting over 600 companies to attend next IFCO. The exhibitors for the sourcing area will take part in a separate hall. Leading companies have already registered with the association for this. Lingerie and bridal/evening wear will also be shown in their own hall, which seasonally only presents itself once a year in Turkey.
The participation of international fashion companies is encouraged, for which IFCO provides the springboard into the Eastern European market.

Source:

JANDALI

Photo: Ardazaei AB
08.07.2022

ArdAzAei: Couture collection ‘Midnight in the Persian Garden’

The new Swedish luxury womenswear brand presented its first couture runway show, ‘Midnight in the Persian Garden’, in the Salle des Textiles of Paris’ Musée des Arts et Métiers on Thursday, July 7th at 10.30am CET.

The new Swedish luxury womenswear brand presented its first couture runway show, ‘Midnight in the Persian Garden’, in the Salle des Textiles of Paris’ Musée des Arts et Métiers on Thursday, July 7th at 10.30am CET.

As earthly manifestations of an imaginary paradise, where architecture and horticulture were brought together into meticulous perfection, the Persian garden was the point of inspiration for ArdAzAei’s debut couture collection.
A poetic ode to the transcendent beauty of nature, ‘Midnight in the Persian Garden’ honours the incredibly complex systems of engineering required to create such sublime spaces through couture’s intricate techniques of smocking, pleating, embroidery, and appliqué.
 
An evening wear collection of red-carpet gowns and cocktail dresses, tailoring, jewellery and accessories, the collection sees a recurring reference to the Persian Rose and the Parrot Tulip, with the flowers informing silhouettes, three-dimensional sculptural forms, and elaborately embroidered jacquard.
 
Sharp tailoring in the form of contemporary women’s suits see sleek jackets and flared pants with hypnotic floral patterning evoking the undulating chaos of nature’s rhythms.
 
Another key theme running throughout the collection is the dynamic between mathematic forms of composition—a key element of Persian garden architecture—and the craft of the handmade, evident in crystal sequins custom-cut to the lines of the ArdAzAei logo, designed by M/M (Paris), which are then hand-embroidered to create organic forms.
 
The dynamic is also evident in an evening dress which sees 60 metres of fabric pleated and cut into geometric shapes appliqued to its top, while 100 hand-painted pleated fans go into the construction of its flared skirt.

In order to realise such intricate forms of construction, the collection is made in France in collaboration with highly skilled couture artisans focused on upholding the highest craftsmanship and material standards. The show venue, the ‘Salle des Textiles’ at the Musée des Arts et Métiers, pays homage to the country’s rare artisanal expertise.

“I have been searching for the long-lasting beauty and respect for nature that you’ll find in the Persian garden, some of which date back to as early as 4,000 BC,” says Bahareh Ardakani, ArdAzAei’s founder and creative director.
 
“This is reflected in our endeavours to certify part of our collection to the Global Organic Textile Standard (GOTS), and why this collection is made in France with the country’s leading couture artisans. Every detail is precious, and we want to express the feeling of walking through a Persian garden in the midnight to the smallest of details.”
 
With ateliers in Paris and Stockholm, ArdAzAei is where Persian heritage, Swedish modernism and French savoir-faire collide.

As a luxury womenswear brand engaged in the search for the sublime, ArdAzAei eschews trend-based consumption to instead offer made-to-measure couture, and one prêt-à-porter collection of formalwear per year, released in drops according to the seasons on the digital flagship ArdAzAei.com
 
ArdAzAei focuses on working with textile suppliers that can reveal the details of the origins and processes behind its products, tracing each fabric right through the supply chain of raw materials, yarn spinners, weavers, print and dying techniques.

Successful premiere of Istanbul Fashion Connection at Istanbul Expo Center Foto: Jandali
Successful premiere of Istanbul Fashion Connection at Istanbul Expo Center
24.02.2022

Successful premiere of Istanbul Fashion Connection at Istanbul Expo Center

  • more than 600 exhibitors
  • almost 25,000 visitors, with a nearly 50% share of international visitors: mostly from Russia & CIS countries, Europe and Middle East/North Africa
  • trend of increasing exports of Turkish textiles to the EU, record figure of US$ 20.3 billion reached in 2021, trend will continue in 2022


More than 25,000 visitors from about 100 countries attended the kick-off event of Istanbul Fashion Connection. Over 600 companies presented their collections on more than 35,000 square meters of exhibition space and provided information about their creative collections and production capacities in the areas of womenswear, menswear, kidswear, denim, shoes, leather and fur, lingerie and bridal and evening wear.

  • more than 600 exhibitors
  • almost 25,000 visitors, with a nearly 50% share of international visitors: mostly from Russia & CIS countries, Europe and Middle East/North Africa
  • trend of increasing exports of Turkish textiles to the EU, record figure of US$ 20.3 billion reached in 2021, trend will continue in 2022


More than 25,000 visitors from about 100 countries attended the kick-off event of Istanbul Fashion Connection. Over 600 companies presented their collections on more than 35,000 square meters of exhibition space and provided information about their creative collections and production capacities in the areas of womenswear, menswear, kidswear, denim, shoes, leather and fur, lingerie and bridal and evening wear.

Turkey is seeing record figures in garment exports, one of the four engines of Turkey's industry with the EU as the largest export market. In 2021 alone it shows an increase of almost 20% compared to 2020. The momentum in Turkey's industry has been accelerated by the pandemic. Delivery bottlenecks could be bridged and near shoring becomes a competitive advantage.

With Istanbul Fashion Connection, the Istanbul Ready-to-Wear and Apparel Exporters' Association (IHKIB) in cooperation with the Istanbul Chamber of Commerce is launching an international fashion platform with a biannual rhythm for Turkish and international manufacturers. The next event will take place from August 24th to 26th, 2022.

Source:

Jandali

Foto: INNATEX – Internationale Fachmesse für nachhaltige Textilien
18.02.2022

INNATEX 49 attracts over 150 brands

More than 150 exhibitors will be presenting their Green Fashion collections at INNATEX 49 next week, from 25 to 27 February. Given the pandemic situation and the shift in dates for the ordering fair in Hofheim-Wallau, organisers MUVEO GmbH say they are more than satisfied with the number of brands.

“For the original dates in mid-January we had over 200 registrations as usual,” says Alexander Hitzel, INNATEX Project Manager. “"Since we had to postpone another time, the date no longer made sense for many. However, if you consider this in addition to the fact that almost all trade fairs had to be cancelled and the general uncertainty makes decisions virtually impossible, 75 per cent is actually a very good result.”

More than 150 exhibitors will be presenting their Green Fashion collections at INNATEX 49 next week, from 25 to 27 February. Given the pandemic situation and the shift in dates for the ordering fair in Hofheim-Wallau, organisers MUVEO GmbH say they are more than satisfied with the number of brands.

“For the original dates in mid-January we had over 200 registrations as usual,” says Alexander Hitzel, INNATEX Project Manager. “"Since we had to postpone another time, the date no longer made sense for many. However, if you consider this in addition to the fact that almost all trade fairs had to be cancelled and the general uncertainty makes decisions virtually impossible, 75 per cent is actually a very good result.”

The fair catalogue, published today, shows that visitors can expect a multifaceted range of goods.
Alongside popular classics and natural textile providers, there will as usual be young and adventurous new concepts. Newcomers are also to be found, including the linen womenswear from Lithuanian brand Luel, Canadian footwear label Native Shoes with its compostable materials derived from algae and other plants, and the yoga accessories from Southern Shores. As well as the labels, the International Association of Natural Textiles (IVN) and the Global Organic Textile Standards body (GOTS) will also be attending.

“We are assuming that by summer the situation will be more relaxed,” says Hitzel. “Originally we had a lot of plans relating to the fair programme and opportunities for dialogue, with various representatives from the community. We are therefore looking forward all the more to implementing these and other ideas at the end of July, on the 50th anniversary of INNATEX. Our deepest wish is that we will then be able to joyously celebrate 25 years of INNATEX with the entire community all together again and under largely normal conditions.

Source:

UBERMUT GbR

(c) CHIC
07.01.2022

Postponement of CHIC SPRING Shanghai

Asia's largest fashion fair, CHIC SPRING SHANGHAI, will postpone the event planned for March to April 14-16, 2022. The latest worldwide pandemic developments due to the new virus variant Omicron prompted the CHIC organizers to take this step.

With this relocation, the organizers are also taking into account the interests of international exhibitors and visitors. In addition to various international joint stands, Germany will also be represented with a GERMAN PAVILION. The trade fair team is working on innovations at the trade fair with the highest priorities and will now focus the entire marketing on the new date.

CHIC SPRING is the showcase for the latest trend developments in fashion and offers trade visitors a concentrated overview. CHIC SPRING as a fashion and lifestyle fair shows the areas of womenswear, menswear, kidswear, denim, shoes and bags, accessories, designers and streetwear in clear segments at the National Convention & Exhibition Center in Shanghai.

Asia's largest fashion fair, CHIC SPRING SHANGHAI, will postpone the event planned for March to April 14-16, 2022. The latest worldwide pandemic developments due to the new virus variant Omicron prompted the CHIC organizers to take this step.

With this relocation, the organizers are also taking into account the interests of international exhibitors and visitors. In addition to various international joint stands, Germany will also be represented with a GERMAN PAVILION. The trade fair team is working on innovations at the trade fair with the highest priorities and will now focus the entire marketing on the new date.

CHIC SPRING is the showcase for the latest trend developments in fashion and offers trade visitors a concentrated overview. CHIC SPRING as a fashion and lifestyle fair shows the areas of womenswear, menswear, kidswear, denim, shoes and bags, accessories, designers and streetwear in clear segments at the National Convention & Exhibition Center in Shanghai.

CHIC is organized by Beijing Fashion Expo Co. Ltd. and China World Exhibitions, supported by the China National Garment Association, the China World Trade Center and the Sub-Council of the Textile Industry (CCPIT).

More information:
CHIC Fair CHIC Shanghai
Source:

JANDALI MODE.MEDIEN.MESSEN

06.01.2022

Seidensticker präsentiert Herbst/Winter 2022 Kollektion

Studio Seidensticker richtet sich an eine moderne, global denkende Community und verbindet kosmopolitischen Lifestyle mit dem Know-how eines Hemdenspezialisten. Der Fokus auf Look und Identität lässt Kategorien wie Stil, Trageanlässe oder Gendernormen hinter sich und beschränkt sich nicht alleine auf ästhetische Codes. Toleranz, klare Haltung zu gesellschaftlichen Veränderungen, respektvoller Umgang mit Ressourcen und die Abkehr von unreflektiertem Konsum sind ebenfalls Bestandteile des Konzeptes.

Labeling, Bildsprache und das gesamte Branding verfolgen einen betont zeitgeistigen, urbanen Ansatz. Alle Aspekte der Kollektion sind perfekt aufeinander abgestimmt und beliebig miteinander kombinierbar. Der komplette Kollektionsaufbau wird von Gender-neutralen Themen begleitet. Sie sind Ausdruck von Freiheit und urbaner Identität. Die Kollektion besteht aus Shirts, Overshirts, Chinos, Outerwear und Knit & Jerseys.

Studio Seidensticker richtet sich an eine moderne, global denkende Community und verbindet kosmopolitischen Lifestyle mit dem Know-how eines Hemdenspezialisten. Der Fokus auf Look und Identität lässt Kategorien wie Stil, Trageanlässe oder Gendernormen hinter sich und beschränkt sich nicht alleine auf ästhetische Codes. Toleranz, klare Haltung zu gesellschaftlichen Veränderungen, respektvoller Umgang mit Ressourcen und die Abkehr von unreflektiertem Konsum sind ebenfalls Bestandteile des Konzeptes.

Labeling, Bildsprache und das gesamte Branding verfolgen einen betont zeitgeistigen, urbanen Ansatz. Alle Aspekte der Kollektion sind perfekt aufeinander abgestimmt und beliebig miteinander kombinierbar. Der komplette Kollektionsaufbau wird von Gender-neutralen Themen begleitet. Sie sind Ausdruck von Freiheit und urbaner Identität. Die Kollektion besteht aus Shirts, Overshirts, Chinos, Outerwear und Knit & Jerseys.

Das Farbspektrum bewegt sich zwischen modern interpretierten Standards und kraftvollen Akkorden. Navy, Ciel und mediterranes Olive bilden zusammen mit Graumélange, Schwarz, Weiß und Off-White die Basispalette. Sie steht markanten Brights wie Dark Pine, Nautik-Blau und Burnt Red gegenüber.

Zudem stellt Seidensticker auch die neue Womenswear und Menswear Kollektionen vor.

Weitere Informationen finden Sie im Anhang.