From the Sector

Jeanologia introduces its new concept “ONE TECHNOLOGY. ALL POSSIBILITIES” at Kingpins Amsterdam. This statement of intent emphasizes laser technology as a tool for expression, efficiency, and transformation. One system, infinite possibilities to redefine denim and bring any creative vision to life. Through an exclusive capsule collection, the company highlights the boundless potential of laser as an aesthetic, versatile, and transformative tool.

At this year’s Kingpins in Amsterdam, Jeanologia presents a fresh perspective on laser technology not just a technique, but as an essential tool for designers, brands, and laundries looking to differentiate themselves, innovate, and embrace a more conscious, efficient, and emotionally connected model.

Pure Vintage: A tribute to classic denim. Garments that recapture the essence of authenticity by recreating natural wear effects with impeccable realism. Laser technology, combined with the Atmos washing process, achieves finishes that evoke decades of history, honoring both aesthetics and the environment.

Creative Possibilities: An innovative concept that positions laser as a medium for artistic expression, unlocking new creative possibilities. Vector designs, hyper-realistic images, drill effects, and visual textures stimulate the imagination, proving that technology can be both emotional and at the forefront of creative vanguard.

Denim Métiers by Jeanologia: As a special highlight, Jeanologia presents ‘Denim Métiers’, a unique exhibition creating a bridge between denim as an industrial material and haute couture. Conceptual garments that elevate denim into an artistic, refined dimension, creating a distinctive language that breaks both technical and aesthetic boundaries.

In the words of Carme Santacruz, Jeanologia’s Creative Director: “With ‘ONE TECHNOLOGY. ALL POSSIBILITIES’, we aim to go beyond the traditional technical view of laser and reveal its true essence as a versatile, emotional, and artistic tool, capable of adapting to every brand, designer, and production challenge.”

With this new proposal, Jeanologia wants to strengthen its position as a leader in sustainable innovation, pushing the textile industry toward a more creative, efficient, and conscious future.

Jeanologia celebrates the 25^th anniversary of its pioneering laser technology at Kingpins Amsterdam, with a unique capsule collection that blends the nostalgia of traditional denim with technological advances that have revolutionized the industry. This joint celebration with Kingpins – commemorating their 10th anniversary in Amsterdam and 20th globally – highlights the global impact of laser technology through a visual installation that traces a quarter century of innovation, with a focus on the future.

The launch of Jeanologia’s first laser in 1999 marked the beginning of a new era for the textile industry, improving sustainability, quality, and efficiency. By eliminating hazardous practices like sandblasting, this disruptive technology enhanced processes and redefined the concepts of innovation and sustainability in an industry rooted in craftsmanship. Today, this technology is used in 50% of global jean production, solidifying its position as an essential tool for top manufacturers and fashion brands.

Jeanologia has successfully integrated laser technology into the DNA of denim without losing sight of its classic heritage. This balance between tradition and modernity has cemented its significant impact on the industry. “Laser has enabled more sustainable production and opened up creative possibilities that were once unimaginable,” says Fernando Cardona, Head of Jeanologia's Brainbox.

25 LASER YEARS capsule collection of ‘old new designs’
To commemorate this milestone at Kingpins Amsterdam, Jeanologia will offer an interactive visual journey through the history of their laser technology and present a specially designed capsule collection to celebrate this anniversary.

This installation will showcase a special collection that captures the magic of laser by merging the classic with the modern. Patches, embroidery, and natural wear effects evoke the nostalgia of traditional denim, while the technology plays the silent protagonist behind each finish. The garments illustrate how laser allows iconic vintage effects such as stone washing, worn-out looks, washing marks, rips, and marbling effects using tools like the “Light Ripper” or “Light Scrapper.” The collection also explores the numerous creative possibilities these tools enable, including hyper realistic laser details, denim elements and bleach-like stains. This nostalgic approach invites the reinterpretation of the past through updated historical models that encapsulate the idea of continuous evolution and improvement in laser design.

This "old new designs" capsule collection symbolizes the connection between Jeanologia's legacy and its vision of a greener, more responsible textile industry, celebrating its history while inviting both the industry and consumers to be part of a more sustainable future in denim.

As part of the 25th-anniversary celebration, Jeanologia will offer a digital version of this capsule collection, with 25 digital designs that pay homage to the evolution of laser technology and its transformative impact. Visitors can also experience the unique digital design process with eDesigner software, taking home their digital garment to produce it sustainably anywhere in the world.

Jeanologia invites brands, designers, and consumers to be part of a new era of denim, where tradition and technology merge to create a greener, more innovative, and sustainable future.

A tribute to the ‘Denim Tribe’
Jeanologia does not commemorate this anniversary alone. The collections and the accompanying narrative are a shared tribute to the global community of brands, designers, and manufacturers who have embraced laser technology and contributed to its progress. “More than a celebration for Jeanologia, this is recognition of the entire industry, the ‘denim tribe’ that has courageously and responsibly adopted this technology, advancing towards a more sustainable future in fashion. Without their collaboration, we wouldn’t have achieved this impact,” emphasizes the Head of Technological Development at Jeanologia.

The Italian chemical company presents its solution for indigo garment dyeing EASYNDIGO in Amsterdam. The promise is to make indigo easy to obtain in just a few simple steps. The technology, based on the Pull&Push Mechanism, uses specific agents to enhance the two-phase dyeing process of raw garments with indigo.

1^st step: The pull mechanism
The Pull mechanism works on raw garments to pull indigo onto the fibers, using a special wetting and leveling agent called DETERWET EASYNDIGO, which acts as a solubilizer, ensures reproducibility and low-foaming, reducing dye migration during drying. It also involves the dispersing agent DISPERSOLO EASYNDIGO, effective for its diffusion-accelerating properties, which allows for a reduction in time and temperature of the dyeing process without compromising lightfastness.

2^nd step: The push mechanism
The Push mechanism works on dye bath to push the indigo into the fibers using an innovative compound named BASE EASYNDIGO and pre-reduced indigo DenimBlu30 by BluConnection. This method achieves a bright and deep indigo color, improves wash and rubbing fastness, enhances levelness, and is formaldehyde-free.

3^rd step
This extra phase is completely dedicated to creativity: with EASYNDIGO is easy to unleash it and get an authentic indigo garment, while reducing the consumption of water, energy and resources. Around these core concepts Officina39 continues to develop innovative solutions that make denim production increasingly responsible.

This innovative chemical package reaches its deepest effectiveness and gets power in combination with Tonello’s DyeMate technology: two Italian companies have combined their efforts to develop an innovative chemical and technological dyeing process.

Once again Tonello will be present their technologies and partnerships at Kingpins from October 18-19.

DyeMate, the ozone, THE Laser
DyeMate is Tonello's new "patent-pending" technology that reinterprets the traditional indigo garment dyeing process, by making it automatic and repeatable, efficient and sustainable: carried out in a nitrogen atmosphere, without oxygen, with controlled reduction and oxidation, to achieve results that are perfectly comparable, in terms of authenticity and "aesthetic flavor," to those of denim that fades and becomes vintage with the passage of time.

Tonello will present a collection of garments with super bleach effects. With OBleach, EGO and O-Zone triad redefined the garment bleaching process, including no harmful chemicals such as chlorine and permanganate, in favor of sustainable and healthy production.

The entire collection will be embellished and finished with aesthetic solutions and details: the natural overdyeing of Wake, the ultra-thin graphics made with THE Laser Lab, the reproducible breakages of THE Laser T and TM.

Collections, design, collaborations
The MSP - Most Sustainable Product - collection, developed together with Kingpins and Denim House, designed by Piero Turk and Serena Conti, and processed in Tonello's Research and Development Center with the latest responsible finishing technologies, returns this year.

Tonello will also present another project: ONE Denim. A collection that aims to combat resource waste in the denim industry by demonstrating concretely how many new denim garments could be made from a single fabric by optimizing processes and choosing appropriate technologies and production methods. The fabrics chosen are from Sharabati Denim, the design is by Piero Turk, and the collection is processed by Tonello.

SA-KE
This project was born out of a dialogue between Tonello's technology and the creativity of British designers Sadia Rafique and Kelly Harrington, who produced as many as 70 artworks that are partly physically present at Kingpins and partly published in a book-zine that tells the philosophy and logic of this unique and original work. A work that combines technology, expressive research and all new forms of image generation, across the boundary between natural and artificial, but still totally human.

Tonello will be unveiling the release of their new, more efficient and more responsible Laundry (R)Evolution, including three tools, at Kingpins Show in Amsterdam, from October 19-20.

Configurator
The new Configurator allows clients to choose the technologies, software, and accessories for their next laundry, combining diverse solutions and thus obtaining a real projection of energy and resource consumption, as well as savings and sustainability benefits.

B.O.P. (Be On Point)
The seamless integration with THE Laser, B.O.P. is based on the most recent developments in Computer Vision It makes positioning laser designs on garments automatic and rapid It allows a choice of different production modes and detects up to 8 garments at the same time.

Metro
Metro is a software that automatically and transparently measures the actual consumption of a laundry, summarizing these figures in each garment’s “environmental passport”.

At the show, Tonello will also demonstrate their technologies by washing the MSP Collection, in collaboration with PVH Europe, Kingpins, and designed by Piero Turk.

Tonello presents O-Zone, a new garment finishing project developed with Candiani Denim, a leading brand in the denim industry.

O-Zone, just presented at Kingpins 24, represents a new leap in quality and an important step in the growth of Tonello'a range of ozone processes, which are born from direct experience, research and a deeper knowledge of technology.

First with ECOfree2, then with SaniCare and OBleach, now with O-Zone, Tonello are defining ozone finishing and taking it to its maximum expression in every field of application: creation of special effects, garment sanitization, cleaning and reduction of water consumption, etc.

What is O-Zone?
At first glance it is similar to a cabinet. A special cabinet, however, inside which the garments are placed and treated, through an innovative, sustainable, responsible process.

A process that is also flexible, fast, safe and fully controllable by a touch screen that allows you to easily set all the desired parameters to obtain unique and customizable aesthetics, such as localized discoloration and lightening, sun-faded looks and degradé effects.

O-Zone is designed for small productions and is ideal for doing experiments and research directly on the garment, quickly verifying the result.

The collaboration between Tonello and denim designer Piero Turk gave birth to a sustainable denim collection, result of a combination of the latest responsible technologies, and created with the most eco-friendly fabrics selected by The Kingpins Show.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability,” said Alice Tonello, R&D and Marketing Director of Tonello.

18 exclusive and contemporary denim pieces, result of the premium experience of Piero Turk, and Tonello with its new brand-new finishing process: The Laundry (R )Evolution.

This is a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.

As a result of The Laundry (R )Evolution, Tonello developed two innovative and patent-pending processes: OBleach and Wake.

OBleach is the new Tonello process, which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach. Without chemicals.
This is possible thanks to a combination of the technologies part of our All-In-One System.
In short, the real Bleach without Bleach has finally arrived. And this in the year of the total ban of permanganate too.

Wake is the first totally natural dyeing system that uses only plants and biodegradable vegetable waste like flowers, berries and roots, without harmful chemicals additives.

The capsule collection will be displayed at KINGPINS24 on October 27th during the seminar held by Alice Tonello and Piero Turk.

A selected supply chain combined with big data model to shape a controlled eco-innovative change, for Bangladesh and the entire sector. The Kingpins Show Amsterdam (23-24 October 2019) is once again the chosen setting for GENESIS:M&J Group to present its highly innovative proposals and latest advancements in the world of garment manufacturing. The strategy behind the new approach of the Group’s leading facility is based on three main pillars: an accurate supply-chain selection, unique sustainable data control with START TO MEASURE™ system improved, and the development of safer work conditions and processes.

Confirming its prestigious partnerships with brands like Diesel, G-Star Raw, Jack & Jones, C&A and Celio, among many others, GENESIS brings on the stage of the world-renowned denim exhibition its vision to drive positive change in the sector. In the ever-changing denim and apparel scenario the company’s strategy aims at leading a forefront approach in major garment manufacturing, relying on high-quality standards and unprecedent technological innovation. The goal is not only to consolidate penetration in European markets, but also to provide an alternative model to fast-fashion standards.

• Bangladesh’s biggest denim expo takes place 5-6 November
• The show runs concurrently with the Sustainable Apparel Forum Bangladesh
• From 4-6 November, Bangladesh becomes the perfect meeting point for stakeholders in the global apparel industry

DHAKA - Responsibility is the theme of the 11th Bangladesh Denim Expo which takes place on 5th and 6th November at International Convention City in Bashundhara, Dhaka. The event, now firmly established as one of the world’s leading denim trade shows, runs alongside the Bangladesh Sustainable Apparel Forum.

Bangladesh Denim Expo

Around 100 exhibitors from 11 countries, including host Bangladesh, will participate in this year’s denim expo. Other participating countries are china, Japan, Italy, India, Singapore, Brazil, Spain, Pakistan, Turkey and Germany.

H&M Group is collaborating with Bangladesh Denim Expo for the forthcoming 11th edition of the event and a number of guest speakers will be present from the company, including Pierre Borjesson, head of sustainability, global production. Other guest speakers include Andrew Olah, the founder of Kingpins Denim show, Alice Tonello, R&D director with the Tonello Group, world renowned denim designer, Piero Turk and Jordi Juani, Asia regional director with Jeanologia.

Through a series of product displays, presentations, seminar sessions & panel discussions, the Expo will encourage healthy debate and interaction among exhibitors and visitors to champion a more responsible denim industry. One of these, of course, is sustainability and within this sits the issue of responsibility – an overriding theme of this year’s event. Denim manufacture faces huge challenges with regards its social and environmental responsibility, with production techniques having potentially far-reaching ramifications for the environment as well as people involved in the production process.

However, the industry and its supply chain are making impressive progress on these issues with Bangladesh – now the world’s largest producer of denim – leading the way in terms of addressing some of the sustainability challenges relating to denim production, including excessive use of water and chemicals. Mostafiz Uddin is the organiser of Bangladesh Denim Expo. Uddin has watched with interest the evolution of the denim industry, with each Expo marking continued and gradual progress being made by the more progressive players in the industry.

Uddin says: “The way that business and product development is conducted can have far reaching consequences on the environment, on the people that make the product and the product’s end use & life-span. “It is the duty of all stakeholders in the apparel industry to acknowledge this responsibility and to analyse our business practices, for the benefit of all.” Emphasising the theme of responsibility within Denim Expo is the fact that revenues from the expo support the running and presentation of the Sustainable Apparel Forum.

Sustainable Apparel Forum

The Sustainable Apparel Forum (SAF) is the biggest annual sustainable apparel event in Bangladesh. Bangladesh Apparel Exchange (BAE) along with Bangladesh Garment Manufacturers and Exporters Association (BGMEA) as co-organiser will jointly carry out the 2nd edition of the SAF on 5th Nov 2019.

This is the second edition of the Sustainable Apparel Forum, with the first-ever forum held in 2017 in Dhaka. The objective of this year’s forum is accelerating the momentum of sustainability in Bangladesh apparel industry.

The forum will see more than 50 speakers gathered from Bangladesh and overseas sharing expert opinions across five panel discussions covering current issues in the country’s apparel industry. These include human resources, transparency in business, water conservation, purchasing practices, sustainable chemical management, waste management, circular economy in textiles and climate change to name a few.

Additionally, the conference will host several knowledge building technical presentations from renowned organisations which will cover different issues relating to sustainability, including waste management, protection of the environment and better working conditions.

Speakers at the show include Md. Shahriar Alam, MP, Honourable State Minister, Ministry of Foreign Affairs, Bangladesh, H. E. Benoit Préfonatine High Commissioner, High Commission of Canada, Bangladesh, and Dr. Rubana Huq President, Bangladesh Garment Manufacturers’ and Exporters’ Association, Sheikh Fazle Fahim, President, Federation of Bangladesh Chamber of Commerce & Industries, Pierre Börjesson, Head of Sustainability – Global Production, H&M Group, Tuomo Poutiainen, Country Director, International Labor Organization, Peter McCallister, Executive Director, Ethical Trading Initiative and H.E. Winnie Estrup Petersen Ambassador, Embassy of Denmark, Bangladesh.

Prior to this year’s conference, the Embassy of the Kingdom of the Netherlands in Bangladesh and the Sweden Embassy in Bangladesh will also co-host two roundtable discussion in collaboration with BAE and in association with BGMEA on 4 November, 2019, while H&M, Better Work Bangladesh and C&A Foundation are partners in the event.
The conference will be followed by showcasing different innovative, sustainable & best work practices in RMG manufacturing factories in Bangladesh. Following the discussions, a series of recommendations will be made, and a Sustainability Roadmap for the Bangladesh apparel industry will be formulated.

This year’s SAF promises to be the biggest yet. Added by Mr Mostafiz Uddin in the recent press briefing for the event: “The title for this year’s Sustainable Apparel Forum is enabling sustainability through policy and leadership. The time for talking on sustainability issues is over. It is now time for actions. That’s why the focus of this year’s show is on practical, pragmatic actions the textile industry can adopt to improve its environmental footprint.”

Garmon Chemicals confirms itself as a pioneer in chemistry specifically applied to garment treatment, at the forefront in terms of product research and active promotion on the sustainable issue. The Dutch show is the ideal stage to present a preview of the latest innovation born out of Garmon’s volcanic R&D department. It is Avol Lime, the revolutionary and ecologicallyadvanced neutralizing agent. Used in combination with Avol Oxy White (the bleaching agent that represents the safe alternative to potassium permanganate), it allows to obtain a fully safe and sustainable bleaching process.

white&green: solutions for eco-bleaching
white&green is the ultimate solution to obtain a safe and sustainable jeans discoloration process. The new line provides two avant-garde solutions: two highly performant products, both representing a safe and conscious alternative.
Two souls presenting unique characteristics:

The “white” soul

• the hightest level of whiteness
• superior bright shades
• stylish vintage looks
• extraordinary contrasts

The “green” soul

• safe alternative to dangerous products
• significant energy savings
• classified in ZDHC gateway (from level 1)
• greenofchange® approved