From the Sector

Jeanologia introduces its new concept “ONE TECHNOLOGY. ALL POSSIBILITIES” at Kingpins Amsterdam. This statement of intent emphasizes laser technology as a tool for expression, efficiency, and transformation. One system, infinite possibilities to redefine denim and bring any creative vision to life. Through an exclusive capsule collection, the company highlights the boundless potential of laser as an aesthetic, versatile, and transformative tool.

At this year’s Kingpins in Amsterdam, Jeanologia presents a fresh perspective on laser technology not just a technique, but as an essential tool for designers, brands, and laundries looking to differentiate themselves, innovate, and embrace a more conscious, efficient, and emotionally connected model.

Pure Vintage: A tribute to classic denim. Garments that recapture the essence of authenticity by recreating natural wear effects with impeccable realism. Laser technology, combined with the Atmos washing process, achieves finishes that evoke decades of history, honoring both aesthetics and the environment.

Creative Possibilities: An innovative concept that positions laser as a medium for artistic expression, unlocking new creative possibilities. Vector designs, hyper-realistic images, drill effects, and visual textures stimulate the imagination, proving that technology can be both emotional and at the forefront of creative vanguard.

Denim Métiers by Jeanologia: As a special highlight, Jeanologia presents ‘Denim Métiers’, a unique exhibition creating a bridge between denim as an industrial material and haute couture. Conceptual garments that elevate denim into an artistic, refined dimension, creating a distinctive language that breaks both technical and aesthetic boundaries.

In the words of Carme Santacruz, Jeanologia’s Creative Director: “With ‘ONE TECHNOLOGY. ALL POSSIBILITIES’, we aim to go beyond the traditional technical view of laser and reveal its true essence as a versatile, emotional, and artistic tool, capable of adapting to every brand, designer, and production challenge.”

With this new proposal, Jeanologia wants to strengthen its position as a leader in sustainable innovation, pushing the textile industry toward a more creative, efficient, and conscious future.

On the occasion of World Water Day, Jeanologia reaffirms its commitment to dehydrating and detoxifying the textile industry by presenting its Ecological Profit and Loss Account—a pioneering report that quantifies the positive impact of its innovative solutions in terms of water savings and emissions reduction.

The figures for 2024: 20,875,400 cubic meters of polluted water saved and a reduction of 98,4 million kilograms of CO₂ emissions—a contribution equivalent to the annual water consumption of a city the size of Valencia and the carbon capture in a year by a forest of 16,000 hectares, the same size as 22,400 football fields. This means millions of liters of wastewater have been prevented from reaching rivers and seas, and millions of kilograms of CO₂ from polluting the atmosphere.

Water scarcity: the textile industry’s challenge and the urgency to act
The fashion industry, one of the most water-intensive and waste-generating sectors, faces a critical challenge. Each year, it is estimated to use 93 billion cubic meters of water and generate 20% of the world’s wastewater, mostly due to processes like dyeing and garment finishing. This scenario highlights the urgent need for transformation.

The global water crisis demands concrete solutions. Jeanologia has proven that it is possible to produce fashion responsibly, significantly reducing environmental impact without compromising quality, authenticity, creativity, or profitability.

The denim revolution is driven by innovation. Since its founding three decades ago, Jeanologia has developed a integrated ecosystem of technologies that enable zero discharge and minimal water usage. Among its specialized solutions for the denim industry are:

• Laser: A pioneering technology that replaces traditional abrasion methods, eliminating the use of water and harmful chemicals.
• eFlow: Uses nanobubbles to transport chemicals precisely to fabrics, minimizing water usage and ensuring zero discharge.
• Airwash Tech (G2 Indra): Replaces conventional water-based garment washing with air, significantly reducing both water and chemical consumption.
• H2Zero: A closed-loop water recycling system that recovers up to 95% of water used during production.

Jeanologia has implemented these technologies in over 80 countries, working with leading global manufacturers to completely transform how jeans are made. Sustainability in the textile sector is no longer a promise—it’s a measurable reality.

Since its founding, Jeanologia has been on a mission to transform the textile industry into a more ethical, sustainable, and efficient model. The company works closely with brands, retailers, and suppliers on this transformative journey, offering disruptive technologies, innovative software, and a new operational model. Their groundbreaking solutions, including laser technology, G2 ozone, Dancing Box, e-flow, H2Zero, and ColorBox, have redefined garment design and finishing standards, eliminating polluting processes and significantly reducing the use of water, energy, and chemicals. Thanks to these advancements, Jeanologia has saved millions of liters of water and eliminated harmful substances, turning its vision of a truly sustainable textile industry into reality.

In 2025, Jeanologia celebrates its 30th anniversary, marking a legacy of three decades of sustainable innovation. From the introduction of its laser technology in 1999, which revolutionized denim finishing, to its current challenge of implementing a revolutionary sustainable garment dyeing process, the Spanish company has pioneered solutions that not only benefit the environment but also optimize operational costs. Looking ahead, Jeanologia remains committed to creating an eco-efficient and ethical textile future, encouraging all industry stakeholders to join its Mission Zero initiative: dehydrate and detoxify the textile industry. No more water and toxic chemicals used in garment finishing around the world.

At the recent Dhaka International Textile & Garment Machinery Exhibition (DTG), Jeanologia showcased its integrated ecosystem of technologies designed to drive automation, efficiency, and sustainability across the entire denim production process.

Jeanologia, a global leader in the development of sustainable technologies for the textile industry, wants to reinforcing Bangladesh’s position as the world’s leading denim manufacturer by offering cutting-edge solutions that transform the industry from fabric treatment to garment finishing.

With over 20 years of presence in Bangladesh, Jeanologia continues to be a strategic partner for the country’s leading manufacturers, supporting them in their transition toward a more eco-efficient and competitive industry. By integrating its fabric-to-garment finishing solutions, the company is accelerating the shift towards a new era of digital and sustainable denim production.

Since its founding, Jeanologia has been on a mission to transform the textile industry into a more ethical, sustainable, and efficient model. The company works closely with brands, retailers, and suppliers on this transformative journey, offering disruptive technologies, innovative software, and a new operational model. Their groundbreaking solutions, including laser technology, G2 ozone, Dancing Box, e-flow, H2Zero, and ColorBox, have redefinedgarment design and finishing standards, eliminating polluting processes and significantly reducing the use of water, energy, and chemicals. Thanks to these advancements, Jeanologia has saved millions of liters of water and eliminated harmful substances, turning its vision of a truly sustainable textile industry into reality.

G2 Dynamic: Fabric finishing
Jeanologia’s G2 Dynamic technology is revolutionizing fabric treatment and garment finishing by replacing highly polluting conventional processes with an eco-efficient ozone-based alternative. This solution significantly reduces the environmental impact of denim manufacturing by cutting water and chemical consumption by up to 95% and energy use by 80%.

Automated, digital, and sustainable garment finishing
Beyond fabric treatment, Jeanologia provides advanced garment finishing solutions that integrate automation, digitalization, and sustainability. These include Laser technology, a fully digital and automated system that replaces traditional manual and chemical-intensive processes, increasing precision and creativity while reducing environmental impact; G2 Indra, based on Airwash technology, this eco-efficient solution achieves authentic vintage and aged denim looks without using water or chemicals, reducing environmental impact while maintaining fabric integrity; e-Flow, a nanobubble technology that applies chemicals using minimal water, drastically reducing waste, and improving fabric performance; and H2 Zero, a water recycling system that enables zero discharge in the finishing process, making garment production more sustainable and resource-efficient.

“Our goal is to transform the denim industry by offering an end-to-end solution that enables a more responsible, automated, and sustainable production model. Bangladesh plays a key role in this transformation, and our technologies support the country’s leadership in the global market,” said Jean Pierre Inchauspe, Jeanologia’s Business Director in Asia.

Archroma, a global leader in specialty chemicals towards sustainable solutions, will showcase innovations for the denim industry at Sustainability Talks in Istanbul, Turkey and Denim Première Vision in Milan, Italy next month.

Specifically, Archroma will highlight its DENIM HALO pretreatment and dyeing process for laser-friendly, easily washable denim. It will also join its partners Kipaş Denim and Jeanologia to launch a joint hangtag for the upcoming Kipaş Denim Contra Denim collection, which is based on the DENIM HALO concept.

“Denim continues to be an incredibly exciting market segment, with brands and mills pushing the limits in terms of sustainability and aesthetics to give consumers the iconic look and feel of denim in a more environmentally conscious way,” Umberto De Vita, Archroma’s Market Segment Director - Denim, said. “Guided by our PLANET CONSCIOUS+ approach, we develop solutions that not only help our customers navigate the shift to cleaner chemistries and resource-saving processes, but improve their productivity and competitiveness too.”

Innovative DENIM HALO process
The DENIM HALO process combines Archroma’s new DIRSOL® RD special pretreatment with its DENISOL® indigo dyes, including an aniline-free formulation, or DIRESUL® sulfur black, sulfur blue or sulfur colors dyestuffs to achieve a ring-dyeing effect. This superficial dyeing creates laser-friendly denim for popular worn or distressed washdown effects while reducing yarn shrinkage and improving garment tensile strength.

Crucially, the new process also delivers a substantially reduced environmental footprint compared to industry-standard denim finishing. It avoids processes like manual hand scraping or potassium permanganate spraying and helps reduce caustic soda use in sulfur dyeing, which lowers the effluent load and improves weaving efficiency.

Low-impact Contra Denim collection
Archroma will also join Kipaş Denim, a leader in integrated textile production based in Turkey, and Jeanologia, a sustainable textile solutions company, to launch a hangtag program for the upcoming Kipaş Denim Contra Denim collection.

Based on DENIM HALO, the Contra Denim concept is a dyeing and finishing process that enables brands to create stunning and long-lasting distressed looks and design effects, such as intricate patterns, whiskering and fades, through cleaner processes that save water and energy and reduce greenhouse gas emissions. The hangtag will enable partner brands to communicate these benefits to consumers at the point of sale, nurturing transparency and trust.

The Archroma team at Sustainability Talks 2024
Sustainability Talks is an intensive one-day event that emphasizes networking and collaboration to solve the textile industry’s toughest challenges through sustainable solutions (Archroma in Turkey at Booth 20 at the Hilton Istanbul Bomonti Conference Center for Sustainability Talks on December 3, 2024).

Archroma at Denim Première Vision 2024
Denim Première Vision is bringing the global denim community to Milan, Italy in December to explore denim trends, markets and culture through the lens of eco-responsibility. Meet our experts Umberto De Vita and Julio Perales to learn more about our denim solutions. (Archroma in Milan at Booth C14 at Superstudio Più for Denim Première Vision on December 4-5, 2024).

Jeanologia celebrates the 25^th anniversary of its pioneering laser technology at Kingpins Amsterdam, with a unique capsule collection that blends the nostalgia of traditional denim with technological advances that have revolutionized the industry. This joint celebration with Kingpins – commemorating their 10th anniversary in Amsterdam and 20th globally – highlights the global impact of laser technology through a visual installation that traces a quarter century of innovation, with a focus on the future.

The launch of Jeanologia’s first laser in 1999 marked the beginning of a new era for the textile industry, improving sustainability, quality, and efficiency. By eliminating hazardous practices like sandblasting, this disruptive technology enhanced processes and redefined the concepts of innovation and sustainability in an industry rooted in craftsmanship. Today, this technology is used in 50% of global jean production, solidifying its position as an essential tool for top manufacturers and fashion brands.

Jeanologia has successfully integrated laser technology into the DNA of denim without losing sight of its classic heritage. This balance between tradition and modernity has cemented its significant impact on the industry. “Laser has enabled more sustainable production and opened up creative possibilities that were once unimaginable,” says Fernando Cardona, Head of Jeanologia's Brainbox.

25 LASER YEARS capsule collection of ‘old new designs’
To commemorate this milestone at Kingpins Amsterdam, Jeanologia will offer an interactive visual journey through the history of their laser technology and present a specially designed capsule collection to celebrate this anniversary.

This installation will showcase a special collection that captures the magic of laser by merging the classic with the modern. Patches, embroidery, and natural wear effects evoke the nostalgia of traditional denim, while the technology plays the silent protagonist behind each finish. The garments illustrate how laser allows iconic vintage effects such as stone washing, worn-out looks, washing marks, rips, and marbling effects using tools like the “Light Ripper” or “Light Scrapper.” The collection also explores the numerous creative possibilities these tools enable, including hyper realistic laser details, denim elements and bleach-like stains. This nostalgic approach invites the reinterpretation of the past through updated historical models that encapsulate the idea of continuous evolution and improvement in laser design.

This "old new designs" capsule collection symbolizes the connection between Jeanologia's legacy and its vision of a greener, more responsible textile industry, celebrating its history while inviting both the industry and consumers to be part of a more sustainable future in denim.

As part of the 25th-anniversary celebration, Jeanologia will offer a digital version of this capsule collection, with 25 digital designs that pay homage to the evolution of laser technology and its transformative impact. Visitors can also experience the unique digital design process with eDesigner software, taking home their digital garment to produce it sustainably anywhere in the world.

Jeanologia invites brands, designers, and consumers to be part of a new era of denim, where tradition and technology merge to create a greener, more innovative, and sustainable future.

A tribute to the ‘Denim Tribe’
Jeanologia does not commemorate this anniversary alone. The collections and the accompanying narrative are a shared tribute to the global community of brands, designers, and manufacturers who have embraced laser technology and contributed to its progress. “More than a celebration for Jeanologia, this is recognition of the entire industry, the ‘denim tribe’ that has courageously and responsibly adopted this technology, advancing towards a more sustainable future in fashion. Without their collaboration, we wouldn’t have achieved this impact,” emphasizes the Head of Technological Development at Jeanologia.

Archroma, specialist in chemicals towards sustainable solutions, Kipaş Denim, a Turkish company with a focus on integrated textile production, and Jeanologia, a sustainable textile solutions company, are collaborating to pioneer a new denim finishing process for enhanced aesthetic appeal and greater sustainability.

Combining their advanced technologies, the three textile innovators are behind the launch of Kipaş Denim’s new Contra Denim concept – a breakthrough in denim dyeing and finishing that enables brands to create stunning and long-lasting distressed looks and designs effects, including intricate patterns, whiskering and fades, through cleaner processes that save water and energy and reduce greenhouse gas emissions.

Denim has traditionally been challenging to produce, especially for black and indigo fabric with a worn or distressed look, requiring significant water usage, harmful chemicals and intensive manual labor. The Contra Denim collection is laser- and laundry-friendly, with colors that are deep and durable. Stunning wash-down vintage effects and high contrasts are achieved via washing or laser techniques.

Contra Denim is based on Archroma’s DENIM HALO, a new approach to denim production that incorporates resource-saving pretreatment that includes DIRSOL® RD and dyeing processes to produce easy-wash laser-friendly denim. It delivers a substantially reduced environmental footprint compared to the industry-standard denim finishing process while reducing yarn shrinkage and improving garment tensile strength.

The Contra Denim’s vintage looks are achieved with advanced laser marking technology from Jeanologia. Thanks to the combination of Archroma and Jeanologia technologies, manual hand scraping or potassium permanganate spraying harmful for workers and the environment are completely eliminated.

Fernando Cardona, Brain Box Team Manager, Jeanologia, said: “As a purpose-driven textile technology company, we take pride in working with partners to accompany them through their transformational processes. We are delighted to work with industry leaders such as Archroma and Kipaş Denim, who are at the forefront of responsible denim production.”

Initially producing a ContraBlack Denim collection, Kipaş Denim has now extended the Contra line to classic indigo and other colors from the DIRESUL® RDT range.

The ContraBlack collection earned a Jeanologia Environmental Impact Measurement (EIM) score of 11 on stone wash versus the ring dyeing market standard score of 67. This confirms the low impact of the ContraBlack range in both water and energy consumption, chemical impact and workers’ health.

On 23-24 November, Recover™, Evlox and Jeanologia will showcase their new recycled denim capsule collection, REICONICS, at Denim Première Vision in Milan.

The collection is the result of a collaborative project between the three companies, combining expertise from each specialist business to improve circularity in the denim industry, from fiber to finish.

It aims to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability, and scalability.

Made from Recover™ recycled cotton fiber and Spanish cotton, the REICONICS collection is GRS certified and is a tribute to the classic denim fabrics that have been successful in past decades.

It includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Premiere Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.

Just one jacket in the REICONICS collection, using 32% Recover™ recycled fiber and Jeanologia finishing technology, saves up to 240 liters of water; compared to a jacket made with virgin cotton and treated with traditional finishing technique.

The opening of this facility marks the expansion of ISKO’s Creative Room Services (CRS) division and its dedication to the continuation of responsible production.

ISKO has opened its first product development centre, based in London. Creative Room London is a unique and innovative space and the first of its kind in the UK. It is the latest initiative of Creative Room Services (CRS), a division of ISKO devoted to offering streamlined and simplified solutions for all denim requirements – from fabric to finished garment.

With a focus on sustainable washing and finishing techniques, customers at Creative Room London will be able to work in parallel with experts to achieve their desired denim looks. Together with machine technology partner Jeanologia, they have been able to develop innovative washing and finishing techniques that meet the highest quality and sustainability standards with a significantly lower environmental impact.

The Creative Room London will also be the central point for their customer’s full product development, ensuring the whole process is agile and more efficient. As well as a hub for its customers, Creative Room London will also act as a platform of education and support for the wider denim community, working with local talent and universities to share knowledge and to bring ideas and concepts to life.

Devan, one of the leading companies in sustainable and functional textile finishes, has been working together with Jeanologia, a global leader in sustainable and efficient finishing technologies for textiles, to reduce further water consumption during the application of Devan’s awarded BI-OME® antimicrobial and R-Vital® skincare range.

With increased attention to climate change and limiting excess water consumption in textile production (whether denim or other textiles), Devan and Jeanologia worked together to evaluate the application of Devan finishes onto garments via the patented e-Flow technology.

e-Flow technology can accomplish a considerable number of finishing effects with the highest quality, a minimal amount of water and zero discharge. The technology uses micronization and nebulization to substitute traditional abrasion process and deliver performance chemistry using nano-bubbles instead of water. It reduces the cost of application, saves the amount of water used and ensures that the correct amount of chemistry stays in the garment and not in the water. e-Flow is the perfect fit for every industrial washing machine. This allows mills and brands to apply Devan’s technologies in a more sustainable way than using traditional application equipment, even for smaller production runs and direct onto garments.

“With the global textile production using 4% of the global freshwater withdrawal, here at Devan we are continuously working on more sustainable solutions”, says Dr. Vanessa Daelman, CTO at Devan. “Next to this, we of course highly value sustainable application methods from Jeanologia, like e-Flow, in order to reduce the excess water usage during textile application. We are delighted that we could work together with Jeanologia and establish that Devan technologies can be easily applied via these technologies onto garments or fabrics like denim and with full retention of functionality. This application method also allows post garment treatment of our finishes, for example an antimicrobial treatment onto already finished garments, which will be increasingly important in a more circular textile world where re-use plays an important role”, Dr. Daelman concludes.

ISKO presented its 100% responsible platform, R-TWO™.

The denim ingredient brand hosted a special panel to discuss some of the advancements in technology that are making the fashion industry more responsible: from R-TWO™ to automated laser technology.

With the fashion industry being considered one of the world’s most polluting businesses-sectors, collaborating and knowledge sharing are key in finding solutions for a better future. Fully aware of this scenario, ISKO was the headline sponsor at The Drapers Sustainable Fashion Forum brings together responsible players to discuss what can be done to tackle the industry’s environmental and social issues through innovation and creativity.

Sharing knowledge, collaborating for change.
As evidence of its Responsible Innovation™ approach, ISKO presented the R-TWO™ program, its latest
responsible achievement. Stemming from the mill’s holistic vision, R-TWO™ represents a great example of how reducing, reusing, and recycling strategies can be implemented in a textile business to improve its  environmental performance.
The R-TWO™ reduces the amount of raw material sourced by using a blend of reused cotton and recycled polyester – both certified –, improving sourcing efficiency throughout the entire field-to-fabric production.
Reused cotton is certified with the Content Claim Standard – or CCS – from the Textile Exchange. As for recycled polyester, it can be either Recycled Claim Standard (RCS) or Global Recycled Standard (GRS) certified, depending on the content percentages. Together with this cutting-edge and fully responsible program, ISKO also uses automated laser
technology developed in partnership with Jeanologia.

“How technology can help make the fashion industry more sustainable”:
On March 11th, ISKO hosted a discussion about ways, to make the fashion industry more responsible
The panel was moderated by David Shah, consultant on design and marketing development, Publisher and CEO at Metropolitan Publishing BV and Associate Professor at ARTez (Arnhem, the Netherlands) and Associate Professor at Renmin University, (Beijing, China). The talk involved Keith O’Brien, ISKO Marketing & Business Development Manager, Victoria Soto, Jeanologia Custom Technology Consultant and Filippo Ricci, Fashion Open Studio Program & Partnership Manager.