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ITM of TU Dresden – your research partner in the field of virtual product development at ISPO Munich © ITM/TU Dresden
Draping properties - variety of materials
01.02.2021

ITM presents itself for the first time at ISPO Munich Online 2021

  • ITM of TU Dresden – your research partner in the field of virtual product development at ISPO Munich
  • ISPO Munich Online 2021 – the world´s leading sports business platform from February 1st to 5th 2021

The Chair of Assembly Technology for Textile Products of ITM presents itself for the first time at ISPO Munich Online 2021 – showcasing its expertise in the field of virtual product development. Its know-how in the determination of material parameters, digital data processing, and data transfer will be presented as well as its competencies in 3D/4D body shape recording via scanning, data animation for the 3D product development for functional clothing, and simulation for wear comfort/usage visualization. The Chair of Assembly Technology for Textile Products of ITM has manifested its leading global position in the virtual product development sector by successfully completing a variety of national and international interdisciplinary research projects.

  • ITM of TU Dresden – your research partner in the field of virtual product development at ISPO Munich
  • ISPO Munich Online 2021 – the world´s leading sports business platform from February 1st to 5th 2021

The Chair of Assembly Technology for Textile Products of ITM presents itself for the first time at ISPO Munich Online 2021 – showcasing its expertise in the field of virtual product development. Its know-how in the determination of material parameters, digital data processing, and data transfer will be presented as well as its competencies in 3D/4D body shape recording via scanning, data animation for the 3D product development for functional clothing, and simulation for wear comfort/usage visualization. The Chair of Assembly Technology for Textile Products of ITM has manifested its leading global position in the virtual product development sector by successfully completing a variety of national and international interdisciplinary research projects.

Researchers of the Chair of Assembly Technology for Textile Products have been actively involved in the preparation and digital representation of material samples for the ISPO Textrends Forum. Thus, the material parameters of the ISPO Textrends Award textiles were determined for 3D fit simulations in Vidya (Assyst/Vizoo), automatically analyzed, and digitally processed by the specially developed "Material Analyzer" software. This software in addition to other state-of-the-art CAE infrastructure, such as the recently installed 4D Scanner Move4D, are essential for the further establishment and promotion of its leading position in the field of digitalization and virtual product development for garments for high-tech applications.

The researchers involved eagerly await future collaborations in this promising field of research. This pilot project presented at ISPO 2021 was coordinated by the company FOURSOURCE Group GmbH, thus enabling the characterization and 3D visualization of the award-winning materials that are presented to all visitors at ISPO 2021.

HeiQ/Nylstar: Launch of HeiQ Viroblock Permanent on Meryl® Skinlife Force (c) Nylstar
28.01.2021

HeiQ/Nylstar: Launch of HeiQ Viroblock Permanent on Meryl® Skinlife Force

A decade long collaboration between Swiss textile innovator HeiQ and Spanish premium synthetic fiber manufacturer Nylstar, has resulted in the innovation of a revolutionary new premium antiviral and antimicrobial textile with zero pollution sustainable benefits, Meryl® Skinlife Force powered by HeiQ Viroblock Permanent, winner of ISPO Textrends Award for the Best Product.

A decade long collaboration between Swiss textile innovator HeiQ and Spanish premium synthetic fiber manufacturer Nylstar, has resulted in the innovation of a revolutionary new premium antiviral and antimicrobial textile with zero pollution sustainable benefits, Meryl® Skinlife Force powered by HeiQ Viroblock Permanent, winner of ISPO Textrends Award for the Best Product.

The new technology is used exclusively on Meryl® Skinlife Force, an hi-tech fabric that combines the silver-ion active principle antimicrobial properties developed by HeiQ and Nylstar’s hydrogen-based technology which allows the creation of yarns with a very strong molecular cohesion structure. The Hydrogen molecular structure makes Meryl® Skinlife Force a high-performance fabric in terms of moisture management and breathability, offering a natural stretch without elastane as well as excellent durability thanks to its continuous and high tenacity filaments. The robust durability of HeiQ Viroblock Permanent is achieved thanks to the silver particles being added directly into the raw polymer of the yarn thereby keeping these properties active for the lifetime of garments. Fabric samples successfully demonstrated a very strong antimicrobial efficacy with over 99.99% reduction of both gram-positive and gram-negative bacteria after 100 washes. Antiviral test is underway.

Both HeiQ and Nylstar will be “exhibiting” at ISPO Munich Online from February 1st to 5th. Nylstar won the Textrends 2021 Award for the Best Product in the Base Layer Category.

14.01.2021

Hologenix and Kelheim Fibres launch Celliant Viscose

Hologenix, creators of Celliant®, infrared responsive technology, and Kelheim Fibres, a world-leading manufacturer of viscose specialty fibers, have partnered to launch Celliant Viscose at ISPO Munich 2021. Celliant Viscose is a finalist in Best Products by ISPO and will be showcased in the Fibers & Insulations Category for ISPO Textrends, where realistic views and 3-D simulations will be available for each material.

The introduction of nature-based Celliant Viscose will be the first in-fiber infrared sustainable solution on the market and meets a consumer demand for more environmentally friendly textiles. An alternative to synthetic fibers and extremely versatile, Celliant Viscose blends beautifully with cotton, micromodal, lyocell, wool varieties including cashmere. It also has many applications across industries as it is ideal for performance wear, luxury loungewear, casual wear and bedding.

Hologenix, creators of Celliant®, infrared responsive technology, and Kelheim Fibres, a world-leading manufacturer of viscose specialty fibers, have partnered to launch Celliant Viscose at ISPO Munich 2021. Celliant Viscose is a finalist in Best Products by ISPO and will be showcased in the Fibers & Insulations Category for ISPO Textrends, where realistic views and 3-D simulations will be available for each material.

The introduction of nature-based Celliant Viscose will be the first in-fiber infrared sustainable solution on the market and meets a consumer demand for more environmentally friendly textiles. An alternative to synthetic fibers and extremely versatile, Celliant Viscose blends beautifully with cotton, micromodal, lyocell, wool varieties including cashmere. It also has many applications across industries as it is ideal for performance wear, luxury loungewear, casual wear and bedding.

Celliant Viscose features natural, ethically sourced minerals embedded into plant-based fibers to create infrared products that capture and convert body heat into infrared, increasing local circulation and improved cellular oxygenation. This results in stronger performance, faster recovery and better sleep.

Celliant Viscose provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as fiber enhancements from Celliant infrared technology. Celliant’s proprietary blend of natural minerals allows textiles to capture and convert body heat into full-spectrum infrared energy, resulting in stronger performance, faster recovery and better sleep. In addition, Celliant is durable and will not wash out, lasting the useful life of the product it powers.

An Affordable, Long-lasting Solution with Diverse Applications
As opposed to other IR viscose products which are coatings based, Celliant Viscose’s in-fiber solution increases wearability and longevity with a soft feel, durability from washing and longer life. The combination of Kelheim’s distinctive technology and the Celliant additives creates this unique fiber that provides full functionality without the need for any additional processing step — a new standard in the field of sustainable IR viscose fibers. This single processing also makes Celliant Viscose more cost-effective and time-efficient than coatings.

In addition, Kelheim’s flexible technology allows targeted interventions in the viscose fiber process. By modifying the fiber’s dimensions or cross sections or by incorporating additives into the fiber matrix, Kelheim can precisely define the fiber’s properties according to the specific needs of the end product.

Highly Sustainable
Celliant Viscose is a plant and mineral-based solution for brands seeking an alternative to synthetic fibers. It contains natural raw materials that are from the earth and can return safely to the earth.

Nature-based Celliant Viscose is certified by FSC® or PEFC™, which guarantees the origin in sustainably managed plantations, and is part of the CanopyStyle initiative to protect ancient and endangered forests. The production of Celliant Viscose takes place exclusively at the Kelheim facilities in Germany, complying with the country’s strict environmental laws and guaranteeing an overall eco-friendly product.

Backed by Science
Celliant is rigorously tested by a Science Advisory Board composed of experts in the fields of physics, biology, chemistry and medicine. The Science Advisory Board has overseen 10 clinical, technical and physical trials, and seven published studies that demonstrate Celliant’s effectiveness and the benefits of infrared energy.

For more information, visit www.celliant.com/celliant-viscose/

Source:

Kelheim Fibres GmbH

Ecosensor Logo (c) GB Network
Ecosensor Logo
11.02.2020

Asahi Kasei Advance champions sustainability at ISPO 2020 with ECOSENSOR ™

A true New Eco High-Tech Force of Nature

At ISPO, AKA – Asahi Kasei Advance keept the planet fit and healthy at the same time. The cutting edge department of global material innovator Asahi Kasei, unveils ECOSENSOR™, the cutting-edge fabric collection boosting responsible innovation with a “New Eco High-tech Force of Nature” new generation of performance.

Harnessing AKA expertise in yarning a smarter future, the new range focuses on sportwear, urban and athleisure fabrics. “At ISPO we launch the energetic protein fitting perfectly in textiles for clothes with an active imprint, comfort touch and smooth style. From-yarn-to-dyeing and along the whole supply chain, the collection is 100% traceable.” Says Nishizawa Akira, President & Representative Director Asahi Kasei Advance corporation.

With ECOSENSOR™, Asahi Kasei Advance truly innovates at ISPO as the very first producers choosing the high-performance path with sustainable values.

A true New Eco High-Tech Force of Nature

At ISPO, AKA – Asahi Kasei Advance keept the planet fit and healthy at the same time. The cutting edge department of global material innovator Asahi Kasei, unveils ECOSENSOR™, the cutting-edge fabric collection boosting responsible innovation with a “New Eco High-tech Force of Nature” new generation of performance.

Harnessing AKA expertise in yarning a smarter future, the new range focuses on sportwear, urban and athleisure fabrics. “At ISPO we launch the energetic protein fitting perfectly in textiles for clothes with an active imprint, comfort touch and smooth style. From-yarn-to-dyeing and along the whole supply chain, the collection is 100% traceable.” Says Nishizawa Akira, President & Representative Director Asahi Kasei Advance corporation.

With ECOSENSOR™, Asahi Kasei Advance truly innovates at ISPO as the very first producers choosing the high-performance path with sustainable values.

Indeed, the flexible and multitasking range is the high-tech solution for sportwear, outerwear and beyond. The collection embraces the casual and sporty mood of active urban surfers as well as that easy-to-wear attitude for a relaxing free-time at home.

 

More information:
ISPO Munich ECOSENSOR
Source:

GB Network

Ballet Rosa –Inter Jersey Milano – ROICA Resistance™ (c) GB Network
Ballet Rosa – Inter Jersey Milano – ROICA Resistance™
11.02.2020

ISPO 2020: ROICA™ invited to a ‘reversed’ journey into sustainable sportwear and introduces the next level of smart innovation

From smart collections born from the collaboration with style-setting brands to the company’s ultimate yarns, the cutting-edge ingredients empowering sportwear with a responsible attitude.

For the 2020 edition of ISPO Munich, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, ROICA™ has created an interactive booth inviting visitors to explore a backward path from the final sportwear to the yarn. The sustainable premium stretch fiber by leading materials manufacturer Asahi Kasei, has conceived the exhibition as a sort of ‘reversed’ journey in three acts.

THE NEXT LEVEL – For ROICA™, being a world’s leader in smart stretch is not enough. The company shows that responsible innovation is not only about how the premium yarn is made but its functionalities as well. “It’s time to go to the next level of innovation: empowering sustainability with additional performances”. At ISPO, ROICA™ presents the new Global Recycled Standard -GRS- certified ROICA™ EF which innovates with excellent dyability and the Cradle to Cradle Material Health Gold level-certified ROICA™ V550 yarn which allows excellent and durable printability.

From smart collections born from the collaboration with style-setting brands to the company’s ultimate yarns, the cutting-edge ingredients empowering sportwear with a responsible attitude.

For the 2020 edition of ISPO Munich, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, ROICA™ has created an interactive booth inviting visitors to explore a backward path from the final sportwear to the yarn. The sustainable premium stretch fiber by leading materials manufacturer Asahi Kasei, has conceived the exhibition as a sort of ‘reversed’ journey in three acts.

THE NEXT LEVEL – For ROICA™, being a world’s leader in smart stretch is not enough. The company shows that responsible innovation is not only about how the premium yarn is made but its functionalities as well. “It’s time to go to the next level of innovation: empowering sustainability with additional performances”. At ISPO, ROICA™ presents the new Global Recycled Standard -GRS- certified ROICA™ EF which innovates with excellent dyability and the Cradle to Cradle Material Health Gold level-certified ROICA™ V550 yarn which allows excellent and durable printability.

THE ‘REVERSED’ JOURNEY: the first section of the backwards path showcases ROICA™’s ultimate collaborations for the contemporary wardrobe with leading brands. Guests are then guided to explore the cutting-edge innovation interwoven into high- performing textiles and finally led to discover the company’s sustainable yarns and ultimate products.

More information:
ROCIA ISPO Munich
Source:

GB Network

Hexcel provides HiTape® Dry Carbon Tapes (c) Madshus
Hexcel provides HiTape® Dry Carbon Tapes
13.01.2020

Hexcel provides HiTape® Dry Carbon Tapes for Madshus Skis

Hexcel is collaborating with Madshus, innovator in the world of cross-country skiing, on the engineering of a range ofdry carbon fiber tapes for Madshus’ acclaimed cross-country racing skies. Hexcel’s new HiTape® Dry Carbon Tapes improve the performance, manufacturing efficiency and surface finish of Madshus Skis.

“HiTape® gives us exactly what we need for our automated production processes - consistency and quality. In particular the exceptionally clean edges of the tapes, really makes a difference in our molding process and enhances the surface finish of the finished ski. We always aim for the highest levels of quality and Hexcel HiTape® helps us to deliver that.” concludes Bjørn Ivar Austrem, Technical Director, Madshus.

Hexcel’s new HiTape® Dry Carbon Tapes for Madshus Skis will be on display at ISPO Munich 2020, from 26 to 29 January.

Hexcel is collaborating with Madshus, innovator in the world of cross-country skiing, on the engineering of a range ofdry carbon fiber tapes for Madshus’ acclaimed cross-country racing skies. Hexcel’s new HiTape® Dry Carbon Tapes improve the performance, manufacturing efficiency and surface finish of Madshus Skis.

“HiTape® gives us exactly what we need for our automated production processes - consistency and quality. In particular the exceptionally clean edges of the tapes, really makes a difference in our molding process and enhances the surface finish of the finished ski. We always aim for the highest levels of quality and Hexcel HiTape® helps us to deliver that.” concludes Bjørn Ivar Austrem, Technical Director, Madshus.

Hexcel’s new HiTape® Dry Carbon Tapes for Madshus Skis will be on display at ISPO Munich 2020, from 26 to 29 January.

More information:
Hexcel Madshus
Source:

100percentmarketing

09.12.2019

Bemberg™’s 2020 kicks off with a world tour focusing on sustainable innovation and premium collaborations

The Japanese brand of regenerated cellulose fibers is set to fly to some of the most cutting-edge global destinations on planet Fashion to present its collaborations with leading partners along with its collections. An intensive roadmap and warm up to Première Vision (Paris, February 17-19) where the company will double its presence debuting new collections and collaborations.

First appointment of the year is Pitti Uomo in Florence, Italy, Jan. 7-10. The company then joins Première Vision NYC, Jan 21-22, and ISPO in Munich, Jan. 26-29.

The Japanese brand of regenerated cellulose fibers is set to fly to some of the most cutting-edge global destinations on planet Fashion to present its collaborations with leading partners along with its collections. An intensive roadmap and warm up to Première Vision (Paris, February 17-19) where the company will double its presence debuting new collections and collaborations.

First appointment of the year is Pitti Uomo in Florence, Italy, Jan. 7-10. The company then joins Première Vision NYC, Jan 21-22, and ISPO in Munich, Jan. 26-29.

Source:

GB Network

21.11.2019

Asahi Kasei at ISPO Munich 26th-29th January 2020

Asahi Kasei will be exhibiting at the Ispo Brand New village, the space dedicated to the  most promising newcomers of the sports industry.

At the dedicated booth visitors will be allowed to live a unique experience and to discover more on the responsible ingredients, like ROICA, ECOSENSOR and Bemberg.

Asahi Kasei will be exhibiting at the Ispo Brand New village, the space dedicated to the  most promising newcomers of the sports industry.

At the dedicated booth visitors will be allowed to live a unique experience and to discover more on the responsible ingredients, like ROICA, ECOSENSOR and Bemberg.

Source:

GB Network

ISPO Munich baut internationales Retail-Programm aus (c) Messe München
11.12.2018

ISPO Munich baut internationales Retail-Programm aus

  • "Altogether to Munich"

Das Retail-Programm "Altogether to Munich" unterstützt ab sofort Sportfachhändler aus Großbritannien, Italien, Spanien, Österreich, Polen, der Schweiz und Skandinavien bei der Messeplanung für die ISPO Munich und vor Ort. Das Rundum-Sorglos-Paket beinhaltet von der Registrierung und Hotelbuchung bis zur Vereinbarung von Gesprächsterminen und Messerundgängen in Landessprache alles, was Sportfachhändler brauchen, um sich einen Marktüberblick auf der Weltleitmesse des Sports Business zu verschaffen. Das Programm erweitert den "Club ISPO France", der bereits seit fünf Jahren Händler aus Frankreich mit Partnern und Ausstellern vernetzt. Die ISPO Munich findet von 3. bis 6. Februar statt.

Mehr als zwei Drittel der Besucher, die jedes Jahr auf die ISPO Munich kommen, haben einen Bezug zum Handel. Die einzige Multisegment-Messe im Sports Business ist für Einzel- und Großhändler, Handelsvertreter und Distributoren aus der ganzen Welt die wichtigste Plattform, um sich über Marktentwicklungen, Innovationen und Trends in der Sportwelt zu informieren und sich mit Geschäftspartnern auszutauschen.

  • "Altogether to Munich"

Das Retail-Programm "Altogether to Munich" unterstützt ab sofort Sportfachhändler aus Großbritannien, Italien, Spanien, Österreich, Polen, der Schweiz und Skandinavien bei der Messeplanung für die ISPO Munich und vor Ort. Das Rundum-Sorglos-Paket beinhaltet von der Registrierung und Hotelbuchung bis zur Vereinbarung von Gesprächsterminen und Messerundgängen in Landessprache alles, was Sportfachhändler brauchen, um sich einen Marktüberblick auf der Weltleitmesse des Sports Business zu verschaffen. Das Programm erweitert den "Club ISPO France", der bereits seit fünf Jahren Händler aus Frankreich mit Partnern und Ausstellern vernetzt. Die ISPO Munich findet von 3. bis 6. Februar statt.

Mehr als zwei Drittel der Besucher, die jedes Jahr auf die ISPO Munich kommen, haben einen Bezug zum Handel. Die einzige Multisegment-Messe im Sports Business ist für Einzel- und Großhändler, Handelsvertreter und Distributoren aus der ganzen Welt die wichtigste Plattform, um sich über Marktentwicklungen, Innovationen und Trends in der Sportwelt zu informieren und sich mit Geschäftspartnern auszutauschen.

"Altogether to Munich" unterstreicht die Internationalität der ISPO Munich

Um internationalen Händlern den Zugang zur ISPO Munich zu erleichtern, bietet das Retail-Programm ab sofort zusätzlich Sportfachhändlern aus Großbritannien, Italien, Österreich, Spanien, Polen, der Schweiz und Skandinavien ein umfangreiches Paket für ihren Messebesuch in München. Neben der Unterstützung bei allen Anreiseformalitäten bringt die Initiative Ansprechpartner von Marken, Händlern und Distributionen zusammen, zeigt Best-Practises-Shops auf einer Retail-Tour durch die bayerische Landeshauptstadt und sorgt mit einem Abendprogramm für eine zusätzliche Netzwerk-Plattform. Darüber hinaus dient eine jeweils länderspezifische Online-Plattform zur einfacheren Terminvereinbarung und zum Networking im Vorfeld der Messe. Das Händlerprogramm hat sich für den französischen Fachhandel bereits bewährt. 2018 kamen mehr als 600 Teilnehmer über den "Club ISPO France" nach München.

Markus Hefter, Projektleitgruppenleiter der ISPO Munich: „Die Initiative ist sowohl für Aussteller als auch Händler ein Gewinn. Während Marken und Hersteller die Präsenz des internationalen Fachhandels als wichtigste Besuchergruppe schätzen, erhalten teilnehmende Händler einen Zugang in Landesprache und können sich Dank der Organisation im Vorfeld optimal auf Ihren Messebesuch vorbereiten.“

Um zusätzlich den Charakter der ISPO Munich als Handelsplattform zu unterstreichen, wurde die Ticketstruktur für Sportfachhändler optimiert. Das online gebuchte Händlerticket kostet ab 2019 nur noch 19 Euro. Weitere Informationen zur Preisstruktur sind online zu finden. ISPO Munich macht die Zukunft des Sports Business erlebbar Die ISPO Munich bietet neben einen Ausblick auf Innovationen und Trends alljährlich den Blick über den Tellerrand. Da auch im Sports Business die Digitalisierung immer bedeutender wird, widmet sich ISPO verstärkt digitalen Trends, auch für den Retail-Bereich. Mit der ISPO Digitize wurde eine Plattform geschaffen, auf der sich unter anderem Sportfachhändler von digitalen Vorreitern inspirieren lassen können und digitale Retail-Technologien zum Anfassen präsentiert bekommen. Während der ISPO Munich findet die ISPO Digitize in Halle C6 statt.

Für Internationalität und Wissenstransfer sorgt zudem die ISPO Academy. Sie ist mit einem umfangreichen Konferenzprogramm auf der ISPO Munich vertreten und bietet ganzjährig Konferenzen, Seminare und online wie offline Trainingsprogramme für das Sports Business an. Zusätzlich greift die ISPO Academy auf lokalen Konferenzen etwa in Frankreich, Korea, Japan, Brasilien, Polen oder der Schweiz Themen auf, die einzelne Märkte bewegen.

Source:

Messe München

(c) ROICA™
03.12.2018

ROICA™ Premium Stretch Sustainable Innovations @ ISPO Brandnew Village

PMsExciting news out of ISPO Munich, this year ROICA™ premium stretch innovations will be showcased within ISPO Brandnew, the biggest platform for sporty startups worldwide. The ROICA™ booth will have a new centralized position at ISPO Munich, with an even more centralal position, to lead the way toward responsible innovation. Make certain to visit the fantastic new collections created by ROICA™ partners that combine; function and contemporary values for the modern customer. Asahi Kasei, the leader in sustainable stretch guaranteed to wow ISPO attendees with the ROICA Eco-Smart™ family, an innovative range of the world's first responsibly made premium stretch fibers.
ROICA™ smart yarns are focused perfectly on responsible performance for the active sportswear, swimwear and athleisure categories. ROICA™ proudly presents sustainable solutions boasting impressive certifications:

PMsExciting news out of ISPO Munich, this year ROICA™ premium stretch innovations will be showcased within ISPO Brandnew, the biggest platform for sporty startups worldwide. The ROICA™ booth will have a new centralized position at ISPO Munich, with an even more centralal position, to lead the way toward responsible innovation. Make certain to visit the fantastic new collections created by ROICA™ partners that combine; function and contemporary values for the modern customer. Asahi Kasei, the leader in sustainable stretch guaranteed to wow ISPO attendees with the ROICA Eco-Smart™ family, an innovative range of the world's first responsibly made premium stretch fibers.
ROICA™ smart yarns are focused perfectly on responsible performance for the active sportswear, swimwear and athleisure categories. ROICA™ proudly presents sustainable solutions boasting impressive certifications:

  • Global Recycled Standard (GRS) owned by Textile Exchange
  • Cradle to Cradle Certified™ Gold Level for Material Health and Hohenstein Environment Compatibility Certificate - ROICA™ breaks down without releasing harmful substances.

ROICA™ will present The Modern Wardrobe concept in well-defined categories at ISPO:

  • ROICA™ WARDROBE, fashion collections for Summer 2019 with beautiful premium stretch solutions.
  • ROICA™ INNOVATION GALLERY, the latest textile performance innovations from partner mills that inspire creativityA rich fabric range that includes revolutionary ROICA Eco-Smart™ family of stretch fibers that are sustainably designed and the unique ROICA Feel Good™ family that promises a new level of well-being
  • ROICA™ CLOSET: new garment designs from our experimental lab that highlight functional ROICA™ families.
  • ROICA™ NOVELTIES DISPLAY, discover the latest ROICA™ innovations.
More information:
ROICA™ ISPO Munich
Source:

GB Network Marketing & Communication

13.02.2018

Geballte Frauenpower bei fiedler concepts: Erfolgreiche Umsetzung von Frauenthemen im Sportbereich

Egal ob auf Events, Messen, Camps oder einer Roadshow – beim Thema Frauen im Sport kommt man an der Marketing- und Eventagentur fiedler concepts nicht vorbei. Gerade hat das Team um Sabrina Weiss und Monika Fiedler eine erfolgreiche ISPO Munich hinter sich gebracht, bei der sie schon zum zweiten Mal die Women’s Lounge bespielt haben.

Egal ob auf Events, Messen, Camps oder einer Roadshow – beim Thema Frauen im Sport kommt man an der Marketing- und Eventagentur fiedler concepts nicht vorbei. Gerade hat das Team um Sabrina Weiss und Monika Fiedler eine erfolgreiche ISPO Munich hinter sich gebracht, bei der sie schon zum zweiten Mal die Women’s Lounge bespielt haben.

Moderierte Talkrunden mit spannenden Themen rund um die weiblichen Bedürfnisse sowie interessante Diskussionsrunden mit Führungskräften und Sportlerinnen gehörten neben geführten Rundgängen über die Messe zum täglichen Programm dazu. Seit mehr als zehn Jahren ist Frauenpower an der Tagesordnung, seit nun mehr zwei Jahren arbeitet das Team mit Hochdruck an speziellen Ideen und Veranstaltungen für die weibliche Zielgruppe. Jedes Jahr wird ein neues Konzept für den Lifestyle-, Sport- sowie Businessbereich entworfen und umgesetzt. Sabrina Weiss erklärt begeistert: “Frauen sind als Zielgruppe sehr interessant und bieten enormes Wachstumspotential, da sie sich intensiv mit Produkten und Dienstleistungen beschäftigen und das Kaufverhalten stark vom positiven Erlebnis gelenkt wird. Hersteller von Sport- und Markenartikeln, aber auch Hotels und Tourismusregionen können hier noch einiges erreichen.“

Women’s Winter Camp für Freeriderinnnen und Skitourengeherinnen

Das erste Event in diesem Jahr ist das Women`s Winter Camp powered by Marmot. Es verwöhnt auch 2018 seine Teilnehmerinnen wieder mit einer Vielzahl an abenteuerlichen oder entspannenden Aktivitäten. Neben Freeriden, Skitourengehen und den dazu passenden Technikkursen wird auch gemeinsam entspannt. Vom 18. bis 21. März 2018 findet das Camp in Kirchberg inmitten der Kitzbühler Alpen statt.

More information:
fiedler concepts ISPO Munich
Source:

crystal communications GmbH

SITIP and ROICA™ introduce new Heat Generating technology at the ISPO Munich © SITIP and ROICA™
BeHOT with ROICA™ for Modern Action Living
28.01.2018

SITIP and ROICA™ introduce new Heat Generating technology at the ISPO Munich

At the upcoming ISPO exhibition, SITIP are pleased to introduce BEHOT, a SITIP Heat Generating Technology for fabrics that has been licensed from the unique ROICA™ StretchEnergy™ System by Asahi Kasei and is already adopted by Santini that is offering Premium cycle wear Made in Italy since 1965.

SITIP is a leading Italian textile company specialized in high-tech and function-rich innovations for sport, technical underwear, shapewear, beachwear, footwear components, protective helmets, and in particular Velcro-receptive fabrics for mechanical fastening systems and a number of innovative technical fabrics for other industrial end-uses, all made through key manufacture technologies that include weft & warp knit fabric innovations.

Further, SITIP has more recently launched 16 unique trade brands, each one specialized in highly advanced innovation solutions designed to fit both market and the discerning needs of the contemporary consumer.

At the upcoming ISPO exhibition, SITIP are pleased to introduce BEHOT, a SITIP Heat Generating Technology for fabrics that has been licensed from the unique ROICA™ StretchEnergy™ System by Asahi Kasei and is already adopted by Santini that is offering Premium cycle wear Made in Italy since 1965.

SITIP is a leading Italian textile company specialized in high-tech and function-rich innovations for sport, technical underwear, shapewear, beachwear, footwear components, protective helmets, and in particular Velcro-receptive fabrics for mechanical fastening systems and a number of innovative technical fabrics for other industrial end-uses, all made through key manufacture technologies that include weft & warp knit fabric innovations.

Further, SITIP has more recently launched 16 unique trade brands, each one specialized in highly advanced innovation solutions designed to fit both market and the discerning needs of the contemporary consumer.

Santini is offering to the market a multi-panel thermal bib tight for the coldest winter training. Made with the special BeHot fabric by Sitip, constructed with the ROICA™ StretchEnergy™ active performance material, it not only insulates, but generates up to 2 degrees of heat as you workout as certified by CeRism, Outdoor Sport Research Centre at Verona University. Complete comfort and protection thanks to the Acquazero by Sitip treatment that ensures you stay dry even in the most challenging conditions.

The design is completed with breathable mesh braces for added comfort and a reflective pixel detail on the leg to improve visibility in low light conditions. BeHOT represents a special combination of a highly refined type of knitted construction combined with this unique ROICA™ Premium Stretch yarn function, and has been especially developed for this new high-function concept.

More information:
ISPO Munich SITIP ROICA
Source:

GB Network Marketing Communication

18.12.2017

PrimaLoft: Erfolgreiche Händler-Schulungstour und Kompakttraining während der ISPO Munich

München - Nach der erfolgreichen Premiere im vergangenen Herbst hat PrimaLoft seine Händler-
schulungstour in der DACH-Region zu Beginn der Wintersaison2017/18 weiter ausgebaut. In den
vergangenen Monaten wurde das Verkaufspersonal von mehr als 40 Händlern über die Ingredient
Brand PrimaLoft®, allgemeine Vorteile der synthetischen Isolationen, aktuelle Innovationen sowie
News in Sachen Nachhaltigkeit direkt vor Ort informiert. Auf der ISPO MUNICH 2018 bietet der
weltweit führende Anbieter von Komfortlösungen aus leistungsstarken Isolationsmaterialien,
Funktionstextilien und Garnen interessierten Händlern direkt am Messestand (Halle A2/304) die
Möglichkeit, sich bei speziellen Kurzschulungen fortzubilden.

München - Nach der erfolgreichen Premiere im vergangenen Herbst hat PrimaLoft seine Händler-
schulungstour in der DACH-Region zu Beginn der Wintersaison2017/18 weiter ausgebaut. In den
vergangenen Monaten wurde das Verkaufspersonal von mehr als 40 Händlern über die Ingredient
Brand PrimaLoft®, allgemeine Vorteile der synthetischen Isolationen, aktuelle Innovationen sowie
News in Sachen Nachhaltigkeit direkt vor Ort informiert. Auf der ISPO MUNICH 2018 bietet der
weltweit führende Anbieter von Komfortlösungen aus leistungsstarken Isolationsmaterialien,
Funktionstextilien und Garnen interessierten Händlern direkt am Messestand (Halle A2/304) die
Möglichkeit, sich bei speziellen Kurzschulungen fortzubilden.

Seit Mitte Oktober war ein erfahrenes Schulungsteam für PrimaLoft auf Tour durch Deutschland,
Österreich und die Schweiz und machte unter anderem bei Bächli, Bergzeit, Engelhorn Sports,
Globetrotter/Transa, Intersport, Karstadt Sports, Sport Bittl, Sport Conrad, Sporthaus Schuster,
SportScheck und Zalando halt. Die Inhalte wurden dabei so praxisnah wie möglich vermittelt. Die
Teilnehmer bekamen neben theoretischem Wissen über die PrimaLoft® Technologien auch zahlreihe
praktische Werkzeuge wie Materialproben sowie einfach verständliche Tools zur Veranschaulichung der
Isolationseigenschaften an die Hand. In diesem Jahr wurde zudem auf das Thema Nachhaltigkeit
eingegangen, was von Kundenseite immer häufiger zum Kaufkriterium wird. Begleitend erhielten die
Verkaufsprofis einen speziellen „PrimaLoft®-Handelsleitfaden“. Auf Grund des durchwegs positiven
Feedbacks von Seiten der Händler, ist bereits eine Ausweitung der Schulungstour in den kommenden
Jahren im deutschsprachigen Raum, aber auch in anderen europäische Kernmärkte geplant.

Händler haben zudem über das Online-Trainingsportal von sportsella die Möglichkeit, jederzeit ihr Wissen
rund um Isolationen, Funktionstextilien und Garne der Ingredient Brand aufzufrischen. Schließlich können
über das PrimaLoft® Marketingportal jederzeit hilfreiche Verkaufsunterstützungs- und POS-Tools bestellt
werden, wofür lediglich eine einmalige Registrierung nötig ist.

Jochen Lagemann, Managing Director PrimaLoft Europe & Asia: „Kompetentes Verkaufspersonal ist
für Händler ein wichtiger Erfolgsfaktor, um nutzerorientiert sowie bedarfsgerecht zu beraten und so den
Umsatz zu steigern. Regelmäßige Fortbildungen und praktische Tools zur Verkaufsförderung sind dabei
essentiell. Für uns als Ingredient Brand ist eine enge Zusammenarbeit mit dem Handel besonders wichtig,
denn PrimaLoft bringt kontinuierlich Innovationen auf den Markt. Außerdem unterstützen wir damit auch
den Absatz unserer Markenpartner.“

Auf der ISPO MUNICH 2018 bietet PrimaLoft interessierten Händlern die Möglichkeit, an täglich
stattfindenden „Kompakt-Schulungen“ direkt am Messestand in Halle A2 Stand 304 teilzunehmen. Diese
ca. 30minütigen Fortbildungen sind speziell auf die Anforderungen auf Messen angepasst und informieren
kompakt und anschaulich über die Innovationen der Marke. Anmeldungen und weitere Information gibt es
per Mail unter pit.lazarus@primaloft.com.

Source:

© PrimaLoft GmbH